IMMA BRAND GUIDELINES

Transcription

1 VERSION IMMA BRAND GUIDELINES IMMA P.1 / 38

2 IMMA P.2 / 38

3 VERSION IMMA CONTENTS 04 IDENTITY 08 LOGO 14 TYPOGRAPHY 17 COLOUR 21 LAYOUT 24 STATIONERY 29 IN USE 36 DIGITAL 39 CONTACT IMMA P.3 / 38

4 VERSION IMMA IDENTITY IMMA P.4 / 38 IMAGE Iran do Espírito Santo / Untitled / Corrections D / Granite / Dimensions variable / Collection IMMA / Purchase 2007

5 IMMA IDENTITY Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the IMMA brand instantly recognisable. The following pages guide you through the core elements. They will assist you in designing and producing compelling communications with a high degree of creative flexibility. IMMA P.5 / 38

6 IMMA IDENTITY MISSION IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish National Collection of Modern and Contemporary Art for now and for the future. IMMA P.6 / 38

7 IMMA IDENTITY VISION IMMA creates the present in a place of history. IMMA P.7 / 38

8 VERSION IMMA LOGO IMMA P.8 / 38

9 LOGO Common Use Logo The IMMA logo is comprised of two core elements, the word-mark and the logotype. The two elements can act independently of each other depending on context. For internal use, it is not necessary for the two elements to remain locked together. For external use, the logo must appear in its complete form at all times. 01 Word-Mark The IMMA word-mark is the lead element in our graphic identity. It is used in the logo but can also be abstracted to become a decorative graphic representation of the brand. 02 Logotype The logotype is made up of the Irish Museum of Modern Art name in both Irish and English. This has been specially created using the primary brand typeface, NB Grotesk IMMA P.9 / 38

10 LOGO Single Language Logo An Irish only version of the logo is available for use where it is deemed inappropriate to include the full dual language version. This version should only be used when the context it exists in is also specifically Irish only. The use of the single language logo can only occur with prior approval by the IMMA Brand Manager/ Communications team. IMMA P.10 / 38

11 LOGO Minimum Small Use Screen Size 21px Minimum Screen Size 48px Minimum Small Use Print Size 3mm Minimum Print Size 11mm Clear Space To ensure that the logo retains its impact, it is important not to crowd it by placing text, images or other graphic elements within the designated clear space shown here. At any scale, this clear space is the same size as the height of two of the lines in the title. This forms an invisible box around the logo where no other text, images or graphic elements should appear. Scale In order to maintain legibility it is necessary for the logo to have recommended minimum sizes. When preparing artwork for reproduction in print the logo should not be used smaller than 11mm tall which gives an 8pt type size. For use on screen a minimum height of 48px is recommended. There is no maximum logo size, however scale and context of the application should always be considered. Small Usage Mark This simplified version of the logo for small applications comprises of just the IMMA word-mark. This can be used in instances where the full text title of the Museum appears in close proximity to it or where it is deemed not necessary to include the full logo. Any use of word-mark only logos can only occur with prior approval by the IMMA Brand Manager/ Communications team. IMMA P.11 / 38

12 LOGO VIDEO USAGE Video Usage The logo should appear consistently in scale and positioning when used as a title card in video. In a 1080p HD context the full height of the logo should be 140px and be vertically and horizontally centred. In alternate formats, the visual proportion shown here should be matched. 140px 1920px 1080px IMMA P.12 / 38

13 LOGO BOOK USAGE BOOK TITLE BOOK AUTHOR BOOK TITLE BOOK AUTHOR Spine Word-mark The IMMA word-mark should always appear on the spines of artist books. On IMMA publications and when possible on contributing publications it should read from top to bottom following the orientation of the title text. The scale should be determined by that of the text or any additional partner logos. If additional logos are to appear, a proportionate visual balance must be achieved with hierarchy being provided by order and not by scale. The minimum spine width to accommodate the wordmark set horizontally is 20mm. The word-mark should never be reproduced smaller than the minimum height of 3mm. Back cover Logotype The dual language logotype should appear on the back cover of artists book when appropriate. This should be positioned in the bottom left corner. When the logotype doesn t appear on the back cover, the full logo lock-up comprised of both the word-mark and the logotype need to appear in either the front or end matter of the book. IMMA P.13 / 38

14 VERSION IMMA TYPOGRAPHY IMMA P.14 / 38

15 TYPOGRAPHY FONTS NB GROTESK DISPLAY ABCDEFGHIJKLMN Neubau Grotesk DISPLAY NB Grotesk was originally developed in 2008 for the Neubauism exhibition taking place in Eindhoven, The Netherlands. NB Grotesk is a constructed monoline neo grotesk typeface which is based on Gandl s diamond grid system. The experimental typefaces concept is dominated by the fact that no optical corrections were allowed which resulted in NB Grotesk s raw characteristics. This raw tone adds an appropriate personality to our display and headline typography. Our custom display weight of NB Grotesk was created for IMMA in order to provide optimum legibility when used to typeset the Irish language. To purchase a copy of this version of the typeface, please contact Neubau Berlin at the address below: abc@neubauladen.com OPQRSTUVWXYZ ÁÉÍÓÚ IMMA P.15 / 38

16 TYPOGRAPHY FONTS 01 AaBbCc 01 NB Grotesk Display Copy NB Grotesk was originally developed in 2008 for the Neubauism exhibition taking place in Eindhoven, The Netherlands. NB Grotesk is a constructed monoline neo grotesk typeface which is based on Gandl s diamond grid system. The experimental typefaces concept is dominated by the fact that no optical corrections were allowed which resulted in NB Grotesk s raw characteristics. This raw tone adds an appropriate personality to our display and headline typography. 35 Ultralight 45 Light 55 Regular 65 Semibold 75 Bold 85 Black neubauladen.com 02 Post Grotesk Body Copy 02 IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish... IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish... Post Grotesk is a is contemporary version of the traditional grotesque sans-serif with very sophisticated and beautiful linear forms with low contrast and generous x-height. Very relaxed fit gives this font elegance in display sizes and it also works very good in a body text. With subtle additions of personality and unique details in letter forms, Post Grotesk reduces the typical rigidity of grotesque typefaces. To be used for the bulk of communication text excluding titles, subtitles and image captions on designed materials eg. events calendar, exhibition guides, school and residency packs. Light Bold sharptype.co 03 Arial Office use 03 IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish National Collection of Modern and Contemporary Art for now and for the future. Regular IMMA connects audiences and art, providing an extraordinary space in Ireland where contemporary life and contemporary art connect, challenge and inspire one another. We share, develop and conserve the Irish National Collection of Modern and Contemporary Art for now and for the future. Bold The Arial typeface is one of the most widely used designs of the last 30 years. Drawn in 1982 by Monotype Imaging designers Robin Nicholas and Patricia Saunders for use in an early IBM laser printer, Arial has become a staple for textual content. It is available as part of the MS Office suite and across various platforms making it ideal for shared or internal documents. This is pre-installed on all computers and should be used as the default for all documents, letters, s, presentations etc. It should only be replaced by NB Grostesk where possible and appropriate. IMMA P.16 / 38

17 VERSION IMMA COLOURS IMMA P.17 / 38

18 PRIMARY COLOURS Colour is a core component of our visual identity and our primary palette is used in corporate collateral. The IMMA identity is led by a predominant use of black and white in combination with image and/or colour from our primary or exhibition palettes. Corporate Collateral includes, but is not limited to, business cards, letterhead, and other stationary items. Any external use of the IMMA identity should be limited to black and white. Black C0 M0 Y0 K100 Red C0 M95 Y80 K0 Green C85 M0 Y30 K0 Purple C70 M70 Y0 K0 R0 G0 B0 R238 G48 B60 R0 G179 B189 R100 G95 B170 IMMA P.18 / 38

19 EXHIBITION COLOURS Our secondary palette is formed by exhibition colours which are chosen in one of the following three ways: A Fair Land C10 M28 Y100 K2 R217 G180 B25 Picking a complimentary colour based on the lead image. Referencing a colour from the artists back catalogue. ROSC 50 C30 M0 Y100 K0 R202 G209 B34 Choosing a colour based on one of the main installation pieces. IMMA P.19 / 38

20 COLOURS IN USE The variety in our colour palette is representative of the diversity of the work IMMA exhibits and the spectrum created by this system is designed to develop and change over time. When choosing a colour, the tonality of the existing palettes should be considered. New selections should either be in line with the primary colours or in direct contrast. The range should be diverse but complimentary and avoid clashes. Lift to Toilets IMMA Shop IMMA Cafe Access to Galleries through Main Entrance OCT JAN 2017 IMMA FREUD PROJECT IMMA.IE TALKS AND EVENTS AT IMMA JAN - FEB 2016 IMMA MEMBERSHIP AUG AUG 2016 IMMA TALKS JOIN AND SUPPORT IMMA IMMA IMMA ROSC NIVAL IMMA A FAIR LAND GRIZEDALE ARTS VISITOR ENGAGEMENT IMMA.IE IMMA.IE IMMA.IE IMMA.IE IMMA P.20 / 38

21 VERSION IMMA LAYOUT IMMA P.21 / 38

22 LAYOUT TYPE SIZES & HIERARCHY 01 Artist Name 100% We implement standard proportions in regard to type sizes in our printed events guides. These specifications should be replicated where possible across all exhibition material. 02 Exhibition Title 100% For further information on specifications for internal signage, information panels and exhibition guides, refer to the Graphic Guidelines document in IMMA s Programme Production Department. 00 Month 00 Month 50% Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit IMAGE Artist Name / Name of work / Year / Materials / Dimensions / Courtesy line 01 Artist Name NB Grotesk 55 Regular Signature colour 04 Body Copy Post Grotesk Light Black 02 Exhibition NB Grotesk 55 Regular Black 05 Captions NB Grotesk 45 Light Black 03 Dates NB Grotesk 55 Regular Black IMMA P.22 / 38

23 LAYOUT ARTISTS IMAGERY IN USE (CALENDAR OF EVENTS EXAMPLE) In instances where a piece of work is featured in a promotional setting, we do not crop artist images. Laying out imagery in a spread both images must sit on the same baseline. Using the tallest/largest image as a guide. In formats that necessitate an image to be cropped, we take great care to maintain the integrity of the artists work as much as possible. Any art work used must be accompanied by a correct caption in the format Artist Name / Name of work / Year / Materials / Dimensions / Courtesy line. IMMA P.23 / 38

24 LAYOUT FOOTER LOCK UP Main Galleries, West Wing / Until Mon 28 Mar / Admission is Free / IMMA presents the first Museum exhibition by one of Ireland s most compelling and respected artists Grace Weir. Garden Galleries / IMMA Collection Until Sun 7 April / Admission is Free / The role and function of the artist s studio is an underlying theme in this selection of works from the IMMA Collection which is curated in three exhibitions, floor by floor. sense. Describing himself as a media sculptor, he takes his ideas to various manufacturers such as photo-printing houses, billboard printers, and media buying agencies and only sees his work when it is realised in city centre sites, the subway and other urban locations. Footer Lock Up Our footer lock-up consists of the dual-language logotype, the museum address and contact information. Above this information is the allocated space for sponsor logos as well as the Department of Culture, Heritage and the Gaeltacht logo which should appear on all collateral. This footer formatting should be used on the rear of all exhibition guides and event calenders, with the IMMA word-mark appearing on the front cover. Other outputs such as ads and posters should aim to reflect this formatting where possible and when space allows. Sponsor Logo Sponsor Logo Sponsor Logo Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland imma.ie / info@imma.ie IMMA P.24 / 38

25 VERSION IMMA STATIONERY IMMA P.25 / 38 IMAGE Nan Goldin / Weekend Plans / Installation view / IMMA / 2017

26 STATIONERY Our stationery suite consists of a note card, business card, letterhead and document folder. The letterhead is supplied as a Microsoft word template with three colour options and can be printed on the supplied specified complimentary green or purple coloured paper or on any standard white paper stock imma.ie Paul McBride, Detail. Design Studio 11 The Friary, Bow Street, Smithfi eld, Dublin 2. Dear Paul, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tincidunt enim non velit facilisis ornare. Nulla a magna ac risus porta pulvinar. Aliquam a aliquet elit. rnmauris velit orci, ullamcorper eget varius ut, adipiscing et nibh. Vivamus dignissim nibh a leo dapibus, quis dignissim tortor placerat. Cras sit amet elit nisi. Maecenas at jsjfs fsklf imma.ie Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire imma.ie Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland Condimentum arcu.quisque enim nulla, lobortis sed quam nec, semper scelerisque lacus.etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non urna risus. Curabitur vitae nibh dignissim est porta luctus non eu quam. Praesent faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem. Maecenas tempor porttitor arcu, nec ultrices orci volutpat sit amet. Pellentesque rhoncus quam ut ipsum venenatis aliquam. Proin imperdiet eu ipsum ut tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sed facilisis risus. Morbi sollicitudin ante mauris, at feugiat justo ullamcorper a. Ut vestibulum est neque, sagittis semper orci interdum quis.pellentesque dignissim rhoncus mi, quis aliquet lectus. Maecenas non mi quis lorem lobortis commodo. Vivamus tincidunt turpis a varius suscipit.etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem. Condimentum arcu.quisque enim nulla, lobortis sed quam nec, semper scelerisque lacus.etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non urna risus. Curabitur vitae nibh dignissim est porta luctus non eu quam. Praesent faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem. Yours Sincerely, Sarah Glennie, Director sarah.glennie@imma.ie +353 (0) Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland Monica Cullinane Senior Communications and Marketing Executive monica.cullinane@imma.ie Charity No. CHY 6666 VAT No. IE P Company Reg Board Members David Harvey Chairman, Mary Apied, Gerard Byrne, Jane Dillon Byrne, Dermod Dwyer, Emma Goltz, Denis Hickie, Penelope Kenny, Mary McCarthy, Declan Moylan, Sheila O Regan and Tim Scanlon. IMMA P.26 / 38

27 STATIONERY The colour variations in our stationery convey the personality of our brand and should be embraced to make use of all alternates as frequently as possible imma.ie Paul McBride, Detail. Design Studio 11 The Friary, Bow Street, Smithfi eld, Dublin 2. Dear Paul, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tincidunt enim non velit facilisis ornare. Nulla a magna ac risus porta pulvinar. Aliquam a aliquet elit. rnmauris velit orci, ullamcorper eget varius ut, adipiscing et nibh. Vivamus dignissim nibh a leo dapibus, quis dignissim tortor placerat. Cras sit amet elit nisi. Maecenas at jsjfs fsklf imma.ie Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire imma.ie Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland Condimentum arcu.quisque enim nulla, lobortis sed quam nec, semper scelerisque lacus.etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non urna risus. Curabitur vitae nibh dignissim est porta luctus non eu quam. Praesent faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem. Maecenas tempor porttitor arcu, nec ultrices orci volutpat sit amet. Pellentesque rhoncus quam ut ipsum venenatis aliquam. Proin imperdiet eu ipsum ut tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sed facilisis risus. Morbi sollicitudin ante mauris, at feugiat justo ullamcorper a. Ut vestibulum est neque, sagittis semper orci interdum quis.pellentesque dignissim rhoncus mi, quis aliquet lectus. Maecenas non mi quis lorem lobortis commodo. Vivamus tincidunt turpis a varius suscipit.etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem. Condimentum arcu.quisque enim nulla, lobortis sed quam nec, semper scelerisque lacus.etiam dignissim eget augue at fringilla. Praesent at ultrices nulla, pellentesque fermen tum erat. Aliquam blandit quam sed porta porttitor. Nam non urna risus. Curabitur vitae nibh dignissim est porta luctus non eu quam. Praesent faucibus leo sapien, sed ve hicula turpis euismod fermentum. Phasellus id condimentum turpis. Integer sed rutrum magna. Vestibulum vestibulum placerat sem. Yours Sincerely, Sarah Glennie, Director sarah.glennie@imma.ie +353 (0) Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland Monica Cullinane Senior Communications and Marketing Executive monica.cullinane@imma.ie Charity No. CHY 6666 VAT No. IE P Company Reg Board Members David Harvey Chairman, Mary Apied, Gerard Byrne, Jane Dillon Byrne, Dermod Dwyer, Emma Goltz, Denis Hickie, Penelope Kenny, Mary McCarthy, Declan Moylan, Sheila O Regan and Tim Scanlon. IMMA P.27 / 38

28 DOCUMENT COVER FOLDER & TITLE PAGE imma.ie imma.ie FELLOWSHIP: ART & AGEING BRIEFING DOCUMENT FELLOWSHIP: ART & AGEING BRIEFING DOCUMENT Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire Ospidéal Ríoga Cill Mhaighneán Baile Átha Cliath 8 DO8 FW31, Éire Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland IMMA P.28 / 38

29 DOCUMENT TEMPLATE The folder is used to hold A4 documents. The should make use of the supplied document Word template and always include a title page at the front. The document template contains styling that should act as the basis for all document types. Any additions to the provided styles should be made under careful consideration and ensuring that they align with the template s appearance, allowing for consistent layout and typographic styling across all of our corporate documentation. BACKGROUND Fusce in dolor bibendum, iaculis nunc vel, gravida tellus. Proin tristique cursus lectus, et convallis massa accumsan sed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In lobortis quam id libero arcu mauris egestas diam, et vulputate turpis risus a orci. Donec lacinia libero ac sapien consectetur suscipit. Cras vel dignissim orci. Sed metus purus, maximus vel varius ut, maximus vel dolor. Donec vestibulum accumsan sapien, vel vulputate lacus dolor at ligula pharetra, sit amet lacinia ante pulvinar. Aenean id nisl arcu. Vivamus quis rhoncus lacus. Nunc ut eros id libero ultrices tempor. Ut diam dolor, molestie sed felis viverra, fringilla fringilla massa. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Curabitur cursus maximus purus vitae tempor. Duis tempus metus felis, eu pharetra felis eleifend sed. Donec ultrices tortor at purus feugiat porttitor. Cras eleifend massa in neque interdum, eget viverra justo scelerisque. Suspendisse ac massa et diam lacinia ornare sed vitae augue. Integer fringilla, lorem sit amet tincidunt molestie, eros urna aliquet eros, sagittis blandit urna leo at enim. Vivamus vitae posuere dui. Proin vel mattis augue. Suspendisse tellus nibh, placerat in massa ut, auctor placerat arcu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce in dolor bibendum, iaculis nunc vel, gravida tellus. Proin tristique cursus lectus, et convallis massa accumsan sed. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam pulvinar, nibh et convallis mollis, libero nisl ultrices quam, ut tincidunt tortor sem ac quam. imperdiet dolor rhoncus, rhoncus nulla. Etiam cursus dolor non posuere laoreet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse pharetra dolor nunc. Phasellus quis convallis est, ac molestie lectus. Praesent lobortis pharetra ex. amet enim ut mattis. Fusce pharetra vehicula ex in euismod. Integer vel blandit ex. venenatis ac fringilla vitae, iaculis sed dolor. Integer augue ligula, bibendum sit amet hendrerit quis, varius at dolor. 03 IMMA P.29 / 38

30 VERSION IMMA IN USE IMMA P.30 / 38

31 IN USE APR I M M A JUL 2015 SEPT I M M A 2016 JAN 2017 SUMMER RISING: THE IMMA F E ST I VA L 4 14 JUNE 2015 MAR I M M A JUL S E PT 2016 J A N 2017 S E PT 2016 J A N 2017 SUMMER RISING: The IMMA Festival is a 10-day celebration of art, food, music and performance, for all ages, in the galleries, gardens and grounds of IMMA. Kicking off with exhibitions by artists Etel Adnan and Stan Douglas (4 June), enjoy family events, workshops, walks and talks throughout the day at GARDEN RISING (6 & 14 June), and party as the sun goes down at the IMMA Summer Party (6 June) and the Concrete Tiki Razing (14 June). PLUS much more to do, see, hear, taste and enjoy at SUMMER RISING IMMA P.31 / 38 ÁRAS NUA-ÉALAINE N A HEIREANN / IRISH MUSEUM OF MODERN ART S E PT 2016 J A N 2017 Highlights include: THEATREclub Food by Concrete Tiki Stan Douglas talk Happenings open-air cinema Food workshops Interactive art Free family & teen workshops Walks and talks Performances: Dorit Chrysler Ruth Proctor Ella De Burca Sarah Jones Dimitra Xidous Lee Welch Live Music & DJs: Rainfear Das DJ Press Charges (Sunken Foal) Simon Conway Ellll All day-time activities free, tickets starting from 15 for food and night-time events. Tickets on sale at For full programme visit Irish Museum of Modern Art, Royal Hospital, Military Road, Kilmainham, Dublin 8 T +353 (0) E info@imma.ie W IMAGE Etel Adnan / Untitled #206 / 2013 / Oil on canvas / 24 x 30 cm / Courtesy the artist and Sfeir-Semler Gallery, Beirut / Hamburg

32 IN USE IMMA P.32 / 38

33 IN USE imma.ie 13 Oct Apr 2018 William Crozier The Edge of the Landscape 24 Nov Feb 2018 Rodney Graham That s Not Me Gallery Opening Hours Tue - Fri 11.30am pm Sat 10am pm Sun & Bank Holidays pm Closed Mondays info@imma.ie imma.ie Museum admission free Exhibitions, Café, Shop and Gardens IMMA P.33 / 38

34 IN USE IMAGE L: Rodney Graham / Dinner Break (Salisbury Steak) / 2017 / Painted aluminum lightbox with transmounted chromogenic transparency / x 87.9 x 17.8 cm / Rodney Graham / Courtesy Lisson Gallery IMAGE R: Lennon / Folded/ Unfolded / 1972 / Acrylic paint and linen / 3m x 50m / Courtesy the artist 24 Nov Feb 2018 Rodney Graham That s Not Me 13 Oct Sept 2018 Lennon Porous Plane Admission is free. Sponsor Logo Sponsor Logo imma.ie / info@imma.ie IMMA P.34 / 38

35 VERSION IMMA DIGITAL IMMA P.35 / 38 IMAGE Vivienne Dick / 93% STARDUST / Installation view / IMMA / 2017

36 DIGITAL Digital er Our communications are produced through one of our three MailChimp templates. These are broken down into: 01 IMMA Edit / Newsletter Template 02 Single Event Notification most commonly used for Talks, one-off events, and Member Events 03 Exhibition Invitation that allows for invites to single or multiple exhibitions IMMA P.36 /

37 DIGITAL IMMA IMMA.IE P1 ÁRAS NUA-EALAÍNE NA héireann / IRISH MUSEUM OF MODERN ART IMMA 1000 / In year one we have raised 120,000 through IMMA 1000 P5 IMMA 1000 / IMMA 1000 is a fundraising initiative by IMMA to support the future of Irish contemporary art. ÁRAS NUA-EALAÍNE NA héireann / IRISH MUSEUM OF MODERN ART IMMA 1000 / The Welfare of Tomás Ó Hallissy 2016 Duncan Campbell P6 ÁRAS NUA-EALAÍNE NA héireann / IRISH MUSEUM OF MODERN ART IMMA COLLECTION FREUD PROJECT Digital Powerpoint Template Our powerpoint template is designed to allow for flexibility while maintaining a consistent standard of layout. Title slides feature either a treated background image or one of the brand colours as a solid background. Text slides come in two formats, one for shorter larger statements and one for longer paragraphs or bullet points. There are also two Image slides formats. One allows for full screen images. The other follows the format of our print material that displays uncropped images on a consistent baseline. Images should reproduced as supplied whenever possible, but in instances where image and text are required on a single slide, such as an artist introduction, the image may be cropped to fit the template. Artist images used in powerpoint templates must be captioned. Give due consideration to copyright of images if publishing your powerpoint slides publicly. Remains 2013 P7 ÁRAS NUA-EALAÍNE NA héireann / IRISH MUSEUM OF MODERN ART Willie Doherty P8 ÁRAS NUA-EALAÍNE NA héireann / IRISH MUSEUM OF MODERN ART IMMA.IE INVITATION TO JOIN THE FREUD CIRCLE IMMA COLLECTION / FREUD PROJECT IMMA 1000 / IMMA COLLECTION / FREUD PROJECT Lucian Freud An outstanding talent, Lucian Freud was the most celebrated and distinguished figurative painter of the late 20th century. A painter of great passion, Freud has inspired artists and audiences for decades. An opportunity exists to partner with IMMA on this monumental project and become part of the Freud Circle. Open to a strictly limited number of three corporate partners, the Freud Circle will help create a truly exceptional experience for both Irish and International visitors with the work of outstanding figurative painter Lucian Freud. Brand recognition logos for EY and the Freud Circle will appear on: The printed Calendar of Events, published 2-3 times per year with a print run of 30,000 and distributed widely. All Museum advertising including print, large format, outdoor and on screen. All of the individual exhibition pages for The Freud Project on IMMA s website The individual digital evite for each of The Freud Project exhibitions which is sent to a subscriber list of 20,500+ and shared online. P11 ÁRAS NUA-EALAÍNE NA héireann / IRISH MUSEUM OF MODERN ART P9 ÁRAS NUA-EALAÍNE NA héireann / IRISH MUSEUM OF MODERN ART P12 ÁRAS NUA-EALAÍNE NA héireann / IRISH MUSEUM OF MODERN ART IMMA P.37 / 38

38 BRAND GUIDELINES V.1 For further information or brand assets please contact: Áras Nua-Ealaíne na héireann Irish Museum of Modern Art Royal Hospital Kilmainham Dublin 8 D08 FW31, Ireland info@imma.ie / imma.ie aoife.flynn@imma.ie IMMA P.38 / 38