MILANO FIRENZE PARIS LONDON MUMBAI SHANGHAI SHENZHEN MIAMI. The Short Courses

Transcription

1 MILANO FIRENZE PARIS LONDON MUMBAI SHANGHAI SHENZHEN MIAMI The Short Courses

2 istitutomarangoni is y life

3 THE THEATRE OF DREAMS Living fashion as protagonists, being the new authors of contemporary art and design, making their mark through the free and conscious artistic expression of their creative self: this is the ambition of more than 4,000 participants from over 100 different countries, who, every year, step through the front door of one of the ten Istituto Marangoni schools across the world, eager to prepare for their future and to live a dream often harboured by the enthusiasm of a veritable vocation. A heterogeneous, dynamic, demanding learning community, facing the scenarios outlined by a future ever more globalized and rich of new professional opportunities. Fashion, design, and art are tied by mutual and complex influences. To allow participant s knowledge and full comprehension is the mission that Istituto Marangoni has been successfully pursuing since 1935, thanks to the ability to adapt the educational model to the evolving society; while remaining firm on the institute s founding values, such as its proud Italian identity, expressed through the enhancement of the cultural, artistic and entrepreneurial traditions forming the core of Made in Italy. This identity co-exists with a strong international vocation, allowing the school to extend its formative experience through a strategic network located in the heart of the fashion, art and design capitals of today and of tomorrow. At the same time, it is the ambition and curiosity of the participants, the real protagonists of life at Istituto Marangoni, that encourages the modern, compelling educational approach of the institute. The constant stimulus, carried by a multitude of special projects, laboratories and seminars allows for a complete, effective learning experience, filling the void between theoretical knowledge and development of creative talent, on one side; and the possession of the most effective skills for the concrete management of a future professional life, on the other side. The numerous, well-established relationships that Istituto Marangoni maintains with Italian and international brands, from which come the school s faculty, plays a pivotal role in the achievement of such an outcome. Consistently trained and updated, teachers complement the work in the classroom with their profession in fashion, art or design, thus acting as veritable guides and inspirational models for the participants. Their active participation into the life of Istituto Marangoni is also instrumental to keep alive the incessant exchange of ideas and information with companies, consulting firms, manufacturers, distributors, marketing and communication agencies etc., allowing the development of teaching programs that are always in tune with present-day market demands. In the Milano*, Firenze, Paris, London, Mumbai, Shanghai*, Shenzhen and Miami locations, permeated with the best contemporary design and filled with the most avantgarde technology, participants live the unique experience of an educational path counting on the support of a vast community of alumni, whose career started from their studies at Istituto Marangoni. Among them are names such as Franco Moschino, Domenico Dolce, Alessandra Facchinetti, Paula Cademartori, Umit Benan, Rodolfo Paglialunga and Alessandro Sartori examples of talent and professional success, and active participants in the life of the school through the sharing of their own experiences, as well as of useful contacts for future opportunities. It is a theatre of dreams for participants, a place where they are given the tools to start the next creative revolution through a complex mosaic of elements, enhancing their talent and implementing their ambitions an effective education is the authentic cornerstone to assist with a challenging, productive future. The fulfilment of their dreams starts here. Roberto Riccio CEO Istituto Marangoni Group *2 schools

4 Milano Firenze Paris 8 London EIGHT CAPITALS TO ALWAYS BE AT THE CENTRE OF STYLE Being always at the centre of the action is one of Istituto Marangoni s distinctive teaching methods. Mumbai Shanghai Milano*, Firenze, Paris, London, Mumbai, Shanghai*, Shenzhen and Miami The cities hosting the locations of Istituto Marangoni are among the world s most vibrant capitals of fashion, design and fine arts, where the trends of today and tomorrow come to light every day. That is why they are able to provide an exciting, highly inspiring environment to the participants who choose to attend the school. At the same time, these cities inspire the educational programmes of each location. Indeed, besides the disciplines that have made the history of Istituto Marangoni, others are specifically chosen to reflect the social, cultural and economic environment surrounding them, thus promoting a lively interaction between the school, its participants, and the reality of the market in which they strive. 4 Shenzhen Miami * 2 schools 5

5 THE INTERNATIONAL Develop abilities, grow new talent. Since 1935, this has been the mission of Istituto Marangoni, applying the most advanced teaching methods to provide all the necessary skills for creative self expression. In the classrooms of the Milano*, Firenze, Paris, London, Mumbai, Shanghai*, Shenzhen and Miami schools of Istituto Marangoni, four generations of professionals from over 100 countries have developed their talents, building year after year its unmatched historic patrimony. NETWORK OF HIGH END, PRESTIGIOUSLY LOCATED, MULTICULTURAL SCHOOLS The economy s progressive globalization and the growing importance of new emerging regions have driven Istituto Marangoni to open new schools in Europe, America and Asia; an extended geographical dimension that has resulted in the progressive broadening of its international influences. The ten locations that Istituto Marangoni counts today in Milano*, Firenze, Paris, London, Mumbai, Shanghai*, Shenzhen and Miami operate as living organisms in tune with the changes in culture and society, making up an incomparable network available to all participants The figure of the dressmaker was beginning to take hold in the Parisian world of haute couture, and for French designers Italy was perceived as just a workshop. Istituto Marangoni School of Fashion was founded in Milano Italian fashion houses successfully looked to the international market, with excellent results in terms of both image and economics. There was a rise in the demand for professionals in the sector Italian fashion acquired international stature with the first fashion event organized in Florence by Giovanni Battista Giorgini Franco Albini presents his complete line in Milano, connoted by his unmistakable style and comprising, based on a unitary project, collections for five different fashion houses specialized in different sectors, jackets, knitwear, jersey fabric, dresses and shirts. It was the birth of Italian ready-to-wear fashion Sixties styles broke away from the fashion of the past. Fashion followed the spirit of the generational conflict and introduced a young and aggressive image. But the miniskirt did not just influence style, it also sent a strong message. In the seventies, fashion had fun and it accentuated a sense of freedom. It was the time of colorful outfits, bold hues, clogs and platform heels, micro and maxi The international network is an invaluable asset, offering participants not only the opportunity to live a truly global experience during their education; but also that of building the foundation of the social and professional network, essential to the increasingly complex challenges of the world of fashion, art and design. With its distinctively international character, the base of Istituto Marangoni s unique way of teaching fashion, art and design lies in its Italianness, a pivotal feature of the school s identity, deeply rooted in the country s legacy and traditions. This Italian character, synonymous with luxury, excellence and the concepts of quality, beauty and craftsmanship, lays in a unique, world-famous mix of creative flair and commercial acumen. Istituto Marangoni aims to teach and bring forward its distinctive criteria of superb quality beyond Italy s borders; thus turning its participants into artisan designers with a global creative and business-oriented vision, capable of giving to the market innovative products of the utmost quality. In order to ensure the Italian factor, a significant part of the Istituto Marangoni worldwide teaching staff is Italian: they are renowned professionals, stylists, designers, photographers, art directors, graphic designers, interior decorators, product managers, buyers, marketing experts, and business consultants, working at companies and institutions in fashion, design, and art. To rely on their pragmatic values, extensive experience in the system, and deep knowledge of the current market situation is fundamental in transforming sheer talent into something more effective, ultimately practical and concrete. Having locations across Europe, America and Asia is therefore a crucial strategic decision of Istituto Marangoni. Located in the most lively fashion, art, and design capitals of the world: the Milano schools are at the centre of the fashion and design district, world famous for the continuous development of new ideas and styles; the school in Firenze is in the historical centre, in an ancient building of magnificent elegance and a meeting place between fashion, art and tradition. The Paris school occupies a 7-storey building that breathes the air of the most prestigious Parisian fashion houses, while in London, the school is in Shoreditch, considered one of the coolest artistic and creative areas of the metropolis and a place that looks to the future, full of visual and cultural stimuli. The Mumbai School is in Worli, one of the most desired neighbourhoods of Mid-Mumbai, the city s original business district and centre for fashion, art and design. From their elegant and state of-the-art facilities, the Shanghai* and Shenzhen schools are Italian eyes peering into the future of the world, watching over new market trends in both international and Asian fashion. Finally, The Miami School in the Design District, is the new home to talents who wish to express their creativity. The variety and standing of these locations proves to be essential to participants and teachers alike, allowing shared benefits from an increasing number of cultural exchanges and opportunities Franco Moschino showed his Spring/Summer 1984 collection in Milano. It was his first fashion show. Istituto Marangoni created the Fashion Show as the final stage of a three year course in Fashion Design The London School of Fashion was founded The Paris School of Fashion was founded. The Firenze School of Fashion & Art was founded. The Shanghai School of Fashion was founded The Shenzhen School of Fashion & Design was founded The Milano School of Design was founded Istituto Marangoni s 80th anniversary 6 *2 schools *2 schools The Mumbai School of Fashion & Design is founded. The Miami School of Fashion is founded. The Shanghai School of Fashion Design & Marketing is founded.

6 INDEX THE FIRST STEP TO EXPERTISE: A SHORT COURSE Istituto Marangoni welcomes participants from all over the world. This is the opportunity to study at our top fashion, art & design school. Being able to choose between ten international locations: Milano*, Firenze, Paris, London, Mumbai, Shanghai*, Shenzhen and Miami 1, provides participants with an opportunity to experience, in a short time period, the worlds of fashion, art and design. All courses are project-led and teaching is individually task oriented with group activities supported by lectures, workshops and subject specific presentations by leading professionals in the field. If participants have little or no previous experience, but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are choices from a variety of levels and course duration to suit all preferences. The aim is to give as much opportunity as possible to aspiring fashion, art or design professionals to experience these magical worlds, with each course allowing participants to grasp the key principles and notions of their chosen subject. Short courses are also the perfect taster or introductory course, which may lead to more in-depth study or a career path, while Executive short courses offer participants the chance to discover a more advanced level of training and expertise. * 2 locations 1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information. SHORT COURSES Preparatory Courses 3 weeks 14 T-Shirt Design 15 Style Yourself 16 Photography 17 Design Experience 18 Drawing & Painting Core Courses 2 weeks 19 Pattern Cutting 20 Fashion Design 21 Fashion Image & Styling 22 Fashion Business 23 Interior Design s 1 week 24 Advanced Pattern Cutting 25 Childrenswear Design 26 Underwear & Lingerie Design 27 Knitwear Design 28 Bridalwear Design 29 Fashion Ceremony 30 Style your business suit 31 Boutique Hotel Design 2 weeks 32 Fabric Manipulation 33 Hand Embroidery for Fashion 34 Digital Printing for Fashion 35 Digital Fashion Presentation 36 The Art of Textile & Print 37 The Art of Fashion Illustration 38 Social Media for Fashion 39 Fashion Blogging 40 Advertising in Fashion 41 Fashion Film 42 Fashion E-Commerce 43 Fashion Buying 44 Visual Merchandising 45 Marketing for Luxury 46 Colour in Design 47 Hand Drawing for Creative Idea Cross-school 3 weeks + 1 optional week 48 Fashion & the Cities Short Courses 3 weeks 50 Pattern Cutting 51 Fashion Design 52 Fashion Image & Styling 53 Fashion Photography 54 Fashion Business 55 Trend Forecasting 56 Accessories Design 57 History of Italian Art 58 Interior Design 59 Product Design 60 Digital Animation 61 Short Form Video Production Avocational Courses 12 weeks 62 Fashion Design 63 Fashion Business EXECUTIVE SHORT COURSES 4 weekends 68 Digital PR for Fashion Professionals 69 Fashion Production & Sustainability 6 weekends 70 Advanced Fashion Design 71 Luxury Fashion for Professionals 72 Fashion Buying for Fashion Professionals 73 Visual Merchandising for Professionals 74 Interior Design for Professionals 75 Lighting Design for Professionals Development 8 9

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8 Preparatory Courses Core Courses (2 week + pathway) s (Additional Study for Core Courses) Short Courses Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. At this level of study there are no exams or assessments to worry about. Courses are specifically crafted for anyone interested in learning about design and creative processes, from the very basics, through to some of the more interesting and complex elements. No prior technical or software skills are required. These short courses provide a first approach to candidates with no previous experience or training in the specific area. They explore various skills within design and fashion contexts, looking at design awareness, concepts, techniques and presentation, offering participants a chance to acquire an instrumental and cultural base within a core study area. After the course participants choose from a variety of pathways as an addons to their core course in order to undertake further study in their chosen subject, or specialise in a given area. Pathway courses offer a higher level of specialisation in form of content or specific skill practice. Pathways are 1-2 week study courses that focus on a particular theme or skill within a core study area. Participants have the opportunity to deepen and develop their understanding of the various aspects of their chosen field by further exploring both the methods and technical-operations. Short courses offer the same level of proficiency and technical skill as core courses, however focus solely on one specific area for the full duration of the course. Participants explore various skills within design and fashion contexts, looking at design awareness, concepts, techniques and presentation, offering a chance to acquire a more in-depth instrumental and cultural base in their chosen study area. chosen subject. Avocational Courses Cross-School 12 week avocational courses are offered in a series of four (4) distinct levels ranging from a foundation introductory level, working through to a higher comprehension of skill and study. These courses are intended solely for the avocation, personal enrichment, and enjoyment of participants. To complement their studies participants also have the possibility of adding a language course to their studies. Cross-school courses provide an exciting opportunity to study at different Istituto Marangoni school locations. These courses are organized to include 2 or more countries, giving participants the chance to explore and experience new cultures and cities, covering some of the most important fashion and design capitals worldwide. 13

9 Milano Firenze Paris London Milano Firenze Paris London Preparatory Course 3 Weeks T-SHIRT DESIGN T-shirt design is just one of the many essential skills in fashion design learning all about this exciting and fun area of the industry gives participants the opportunity to experiment, and quickly discover their own artist flair and talent. The course also takes a look at what factors help make a successful piece of artwork, and how brands and individuals have gone on to produce iconic and award-winning t-shirt collections. Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. At this level of study there are no exams or assessments to worry about. Courses are specifically crafted for anyone interested in learning about design and creative processes, from the very basics, through to some of the more interesting and complex elements. No prior design or software skills are required. The 3-week course in t-shirt design starts with basic hand illustration skills, learning how to research and find creative input to create personal mood boards and sketch books. Design moves forward through embellishment options, paying attention to detailing and finishes, all-over repeats, abstract images, and the pros and cons of one-off designs. The fundamentals of Adobe Illustrator software introduces participants to the exciting world of digital design vs hand rendering, while understanding what makes a good t-shirt design, and the stories behind some of the most iconic designs of the past, further assist in the overall appreciation of this creative art form. Successful t-shirt designers also need to be aware of which materials to print on; for example using cotton or mixed blends, together with the main challenges in print production processes when considering colour, design, size, and any possible budget restrictions. Over the course of the 3 weeks participants have the opportunity to develop their design and creative skills to produce an individual collection of t-shirt artwork ready for production. Preparatory Course 3 Weeks STYLE YOURSELF Restyle; reveal & affirm your own unique fashion style - For budding bloggers or for those who simply wish to discover or affirm their own individual look; this course provides a stimulating journey into some of the more practical elements of the professional fashion stylist in order to look good, spot great style, and ultimately, communicate successfully their personal aesthetic through an image or look. Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. At this level of study there are no exams or assessments to worry about. Courses are specifically crafted for anyone interested in learning about design and creative processes, from the very basics, through to some of the more interesting and complex elements. No prior design or software skills are required. Working from key notions in styling encourages participants to take a personal journey into their own style with the development of an individual look or profile. Learning about wardrobe basics, personal styling, spotting street style and new trends are just some of the skills participants will enjoy on this exciting short course. Participants will also discover what goes on behind the camera in fashion editorials and celebrity styling projects, as well as understanding the power and influence that styling has in all areas of our lives, including music, film and TV to name just a few. Starting from their own wardrobe mixed with style research, participants appreciate key industry notions including for example cool-hunting ; to become more aware of trends and work on their own creative abilities in style. Together with basic Photoshop and InDesign skills, participants will learn how to set up a real photo shoot, and see the fruits of their own imagination and creative styles unfold in communicative images, just as used in top fashion magazines and on online luxury brand promotion. Over the course of the 3 weeks participants have the opportunity to really develop their own style to produce an individual and personal look book

10 Milano Firenze Paris London Milano Firenze Paris London Preparatory Course 3 Weeks PHOTOGRAPHY What makes a photographer in the age when everyone is taking photos? In the era of the image it is important to bring photographic techniques to a higher level of quality and personalisation. Learning key notions about this stimulating and enjoyable area of the industry, gives participants the opportunity to experiment and learn the basics of photography while also discovering their own artist flair and talent. Participants will be introduced to different digital photography techniques, indoor and outdoor shooting, retouching and image processing and be given the opportunity to create a photo book of their work. Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. At this level of study there are no exams or assessments to worry about. Courses are specifically crafted for anyone interested in learning about design and creative processes, from the very basics, through to some of the more interesting and complex elements. No prior technical or software skills are required. The 3-week course in photography starts with basic knowledge of the camera; the different styles, characteristics and functions. Through practical experience and outdoor shooting participants explore the most interesting parts of the city for inspiration, while at same time investigate different types of photography including for example lifestyle, reportage, portrait, nature or architecture. Participants are encouraged to experiment and be creative, but they are also taught to think of each project with a clear aesthetic purpose or motivation. During the course they will expand their repertoire of techniques as well as looking at conventional and unconventional sources of light and shadow Participants will also approach some practical exercises in the studio and graphic layout that will help build on the communication of individual work. Using basic techniques in digital manipulation and editing, participants will be guided to present their work in a photo book. Over the course of the 3 weeks, with a fun and explorative approach to study, participants have the opportunity to sharpen their technical and creative skills and expand their portfolio with a individual approach also in layout and composition. Preparatory Course 3 Weeks DESIGN EXPERIENCE The Design Experience course encourages participants to investigate the world of design by experimenting with the key notions in interiors, product, and visual design, as well as in digital design and multimedia arts. The course explores design and art contexts, looking at design awareness, concepts and presentation. Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. At this level of study there are no exams or assessments to worry about. Courses are specifically crafted for anyone interested in learning about design and creative processes, from the very basics, through to some of the more interesting and complex elements. No prior design or software skills are required. During the course participants are offered exciting new challenges that will nurture their creativity and develop their skills. The world of interiors helps to identify the aesthetic style in which we live, coordinating the elements that compose an interior space and touching on the emotive response to design. In product design participants are introduced to the world of luxury products and furniture, and industrial design concepts, as well as jewellery design, exploring notions of form and function, and the influence of Italian style in the field. Visual design is the language and access to all areas of communication: Information; Packaging; Display; Moving Image, utilising digital imaging, graphic design, and multimedia arts. Attention is given to nurturing and developing an individual approach of creative expression. Participants will play with and push their personal creativity and experience Istituto Marangoni training methods, in workshops and seminars, and where possibile, external visits to showrooms and exhibitions to foster the creative and practical skills development

11 Firenze Milano Paris London Preparatory Course 3 Weeks DRAWING & PAINTING Back to basics to explore and enrich creativity This short course gives participants the chance to explore a range of different artistic medium and produce a series of artworks that fosters creativity, beneficial to all areas of fashion, design and art, as well as for personal enjoyment. Participants will be introduced to different materials including for example charcoal, pencil, watercolour, basic oil painting and acrylic colours. The course teaches basic techniques of still life as well as introducing the practice of copying artworks to further practice their skills and use of different medium. During the course participants also are encouraged to experiment and search for their own personal style of expression and playful engagement encourages unexpected aesthetic solutions by helping participants to express their ideas freely using the medium of their choice. Some classes will be taught in collaboration with professional art studio locations. Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. At this level of study there are no exams or assessments to worry about. Courses are specifically crafted for anyone interested in learning about design and creative processes, from the very basics, through to some of the more interesting and complex elements. No prior design or software skills are required. In the first week participants are shown basic drawing techniques including line, shadow (chiaroscuro) and how to reproduce an object looking at proportion, shape and natural representation. A basic overview of historic methods, techniques, and applications and the influence of art used today in fashion and other creative industries also helps to broaden artistic appreciation and creative thinking. Colour theory and representation is introduced. Core Course 2 Weeks PATTERN CUTTING The goal of this short course is to provide participants with a basic knowledge of garment construction and to understand how pattern making is an integral part of the creative process of a fashion collection. During the course participants are introduced to basic technical tools of patternmaking, and practical methods related to pattern creation and workflow. The world of fabrics and their varying possibilities of application in a fashion collection are also introduced via a short study of fibers, textiles and materials, and their properties. During the first part of the course participants are introduced to various phases in basic garment construction, namely: skirts, trousers or dresses. From the realization of 2D patterns where all technical aspects are explored, they move on to 3D calico toiles or models, in order to check shape and proportion; subsequently working on the mannequin, silhouettes and volumetric features can be verified. Fittings and the application of changes to initial patterns are also fundamental steps in order to proceed to the final production phase. During the second week participants may apply their knowledge to more advanced garments such as jackets and outwear, alongside a brief study materials and their properties necessary to satisfy specific requirements in the creation of fashion products. At this point in the course participants are able to become familiar with sewing machines, as well as an understanding of correct garment construction processes. A general overview of serger or overlocking machines and new technologies show how to create more precise finishing touches and seams. Throughout the course additional creative and technical elements of garment construction are discussed providing participants with a more detailed understanding of this fascinating part of the industry. During the course progress is made in the various techniques, with participants working on still life, and replication of existing artwork or images to develop their skills. Colour is introduced further with medium including for example acrylic or pastel, oil and watercolour, with emphasis on colour tones, light and dark nuances, and the effects of medium on different materials. In the last week of the course participants are able to select and focus on one or more successful techniques they have discovered to produce a final artwork that represents the skills acquired during the course, while also demonstrating their own individual style, and creativity. Final works will receive artistic critique by the tutor. Pathway courses (additional study for core courses): Pathways are 1-2 week study courses that focus on a particular theme or skill within a core study area. Participants choose pathways as an add-on to their core course in order to undertake further study in their chosen subject. Pathway courses in Pattern Cutting: Advanced Pattern Cutting For more details please see each short pathway course

12 Milano Firenze Paris London Milano Firenze Paris London Core Course 2 Weeks FASHION DESIGN This short course provides an introduction to the fundamentals of fashion design, how to formulate ideas and translate them into a visual representation. Participants will be introduced to key notions in the fashion design process and to basic drawing and illustration techniques. The course also explores the role of the fashion designer via a vocational learning approach. The start of the course introduces fashion drawing and design techniques followed by an analysis of the founding principles of developing a fashion collection including: silhouette, colour charts, fabrics and accessories, right through to the design and creation of outfits. Participants are then introduced to the fashion silhouette, colour palettes, the appropriate use of fabrics, and the principle financial considerations of designing for fashion. Starting from creative research to foster personal inspiration, participants are guided to design and develop ideas into basic silhouettes and coordinate outfits with fabric and colour selection. The focus on trend research looks into its origins together with market relevance, and a brief analysis on how trends influence and help form a contemporary collection. Participants put into practice the acquired knowledge and prepare a basic collection of work. Core Course 2 Weeks FASHION IMAGE & STYLING This course aims to provide participants with an understanding of the stylist s role in the current fashion market, investigating the various career options. There is a particular focus on the introduction to editorial and personal styling. Participants will gain knowledge on how styling and fashion image are used to attract a global fashion audience, whilst also gaining individual styling knowledge (personal identity). The course looks at various areas such as concept development research, visual presentation skills and practical styling outcomes. Historic fashion styles as well as key looks and trends are also introduced. Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research. Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of colour, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative. Pathway courses (additional study for core courses): Pathways are 1-2 week study courses that focus on a particular theme or skill within a core study area. Participants choose pathways as an add-on to their core course in order to undertake further study in their chosen subject. Pathway courses in Fashion Design: Childrenswear Design Underwear & Lingerie Design Knitwear Design Bridalwear Design Hand Embroidery in Fashion Digital Fashion Presentation Fabric Manipulation The Art of Textiles & Print The Art of Fashion Illustration Digital Printing for Fashion Pathway courses (additional study for core courses): Pathways are 1-2 week study courses that focus on a particular theme or skill within a core study area. Participants choose pathways as an add-on to their core course in order to undertake further study in their chosen subject. Pathway courses in Fashion Styling: Visual Merchandising Fashion Film Advertising in Fashion Style your Business Suit Fashion Ceremony For more details please see each short pathway course. For more details please see each short pathway course

13 Milano Firenze Paris London Milano London Core Course 2 Weeks FASHION BUSINESS The core module in Fashion Business introduces some of the key managerial skills necessary to implement marketing and brand strategies for luxury and life-style companies. With a special focus on Made in Italy, participants learn about the critical success factors in fashion industries such as textiles, apparel, accessories, cosmetics, eyewear and jewellery. Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores, as well as style comparison. Core Course 2 Weeks INTERIOR DESIGN This short course will guide participants through the ultimate fashionable trends in contemporary interior design. It encompasses the definition of a style through the furnishing of interior space, helping participants to improve their aesthetic sense and skills in décor. This course will challenge participants ability to interpret the world of interiors and home collection, their use of complementary styles, colours and lighting effects via a vocational approach to learning. Participants are introduced to the planning of an interior design space through an analysis of contemporary trends in the industry, and to the use of modern project planning presentation techniques. They gain an understanding of which styles and aesthetic languages are more appropriate for fashion trend luxury housing, and how the use of creatively researched elements and images elaborate a concept. This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants will look at critical factors defining the success of some leading Italian brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara and H&M, and sportswear chain stores for example Nike. Product placement via competitor analysis is also explored as well as the fundamentals of strategic marketing. Participants work on the creation of a project for an interior space with an analysis of the materials to be used, highlighting appropriate color schemes to create harmony for a contemporary ambiance. They will gain an overview of design products on trend, together with an understanding of the evolution in contemporary home collections. Analysis of furnishing and lighting further assists in understanding the importance of aesthetic perception and style applied to the interior design space. Pathway courses (additional study for core courses): Pathways are 1-2 week study courses that focus on a particular theme or skill within a core study area. Participants choose pathways as an add-on to their core course in order to undertake further study in their chosen subject. Pathway courses in Fashion Business: Social Media for Fashion Fashion Buying Fashion Blogging Fashion e-commerce Marketing for Luxury For more details please see each short pathway course. Pathway courses (additional study for core courses): Pathways are 1-2 week study courses that focus on a particular theme or skill within a core study area. Participants choose pathways as an add-on to their core course in order to undertake further study in their chosen subject. Pathway courses in Design: Boutique Hotel Design Hand Drawing for creative idea development Colour in Design For more details please see each short pathway course

14 Milano Paris London Milano Firenze Paris London 1 Week ADVANCED PATTERN CUTTING The goal of this short specialisation course is to stimulate a creative design approach to patternmaking. This in turn leads to more sophisticated and complex patterns, and promotes the study of alternative garment construction methods. Through experimentation, more creative shapes and volumes can be achieved, as well as a higher level in technical content. To encourage a more up-to-date and comprehensive preparation participants take a broad look at volume, shape and form, and the latest fashion trends. Participants are encouraged to go beyond the traditional patternmaking construction techniques and examine new ways that include draping or moulage, and alternative and experimental deconstruction techniques. Top fashion shows will be analysed to investigate shape, volume and details. Understanding the latest must haves and trends encourage participants to embrace contemporary issues in the industry. Garments created in calico or toiles are improved upon through fitting sessions using mannequins. At the end of the course participants are invited to present 1 full garment that can be showcased on a model. 1 Week CHILDRENSWEAR DESIGN This specialisation course provides an essential study into the fascinating childrenswear market. Participants are introduced to key notions in the fashion design process for children: from designing and illustration techniques to trends. The course explores diverse types of collections, analysing styles and the various subdivisions in terms of age groups, alongside all of the necessary techno-constructive and safety characteristics required to create a suitable product. Participants are encouraged to create a basic individual design collection for childrenswear through a creative and professional learning approach. Classes begin with an introduction to design styles for children, moving subsequently onto fashion design and product. Working from a brief evaluation of trends the course also encourages the creative development of an individual theme or pre-defined collection. Colour pallets are analysed in order to choose the most appropriate fabrics for the product, while attention is also given to textile printing, for example one-off motif or repeat prints, used as a strong communicative element specific to the childrenswear market. Participants are further encouraged to experiment with creative ideas that respond to market needs and create captivating products for the children s fashion market

15 Milano Firenze Paris London Milano Firenze Paris London 1 Week UNDERWEAR & LINGERIE DESIGN When we think of a fashion collection we tend to think of garments that cover the body, for men or women alike. However, underwear and lingerie is another hugely important sector in the fashion industry. People want to be fashionable and feel good under their clothes, and this desire pushes continuous sales for different products and styles in the sector. To come up with a successful underwear collection means combining sensuality and comfort, together with style that takes varying needs into account. Going beyond the technical-constructive aspects of underwear clothing, this course also takes a look at key creative factors and trend analyses. Participants on this course are guided in the production of innovative ideas for underwear and lingerie design, with the aim of putting together a basic collection for a well-defined market. Working from a brief evaluation of trends the course also fosters inspiration for their own collections. Suitable fabric and colour selection are fundamental parts in the creative development process. All these creative aspects, together with technical and constructive elements analysed along the way, encourage the design of garments that respond to industry demands, and to a clientele that is always in search of new and original products. 1 Week KNITWEAR DESIGN The fascinating, complex, and multifaceted knitwear sector has always been an important component for all major international fashion brands. Creating knitwear not only means designing the shape and choosing the colour, it s also about creating the very material that makes the garment or product. Knitted clothing is among the most versatile, both in terms of creativity and adaptability, and gives way to express 100% design creativity. The goal on this course is to provide participants with a clear understanding of the multiple creative and stylistic possibilities that knitting offers. The course looks as various technical and creative aspects of knitwear, taking into consideration different types of products such as pullovers, cardigans, gilet and twin-sets etc., analysing the base study of fibres and yarns, and different knitting and stitching techniques such as Jacquard, inlay work, stich and print which permit the creation of key base materials for individual knitted creations. Starting from research that represents personal inspiration participants are guided in how to plan and develop their own design ideas, working on colour pallet definition and material selection, in order to coordinate garment designs and work on creating a look that is in line with contemporary fashion trends

16 Milano Firenze Paris London Milano Paris London 1 Week BRIDALWEAR DESIGN The bridal gown has always been the ultimate aesthetic expression of the wedding celebration, as well as a moment of social recognition in every cultural system. The objective of the course is to consider the bridal gown as a communicative, cultural and social phenomenon and to provide the some of the key tools for planning and designing a collection of bridalwear. Participants will evaluate the different ways of dressing at weddings in contemporary society. They will analyse the world of the bridal gown and its market references (ateliers and fashion designers, specialised exhibitions and magazines). During the week they will look at the relationship between style and fabric, including basic techniques in draping by experimenting with traditional fabrics such as taffeta and silk to more unusual materials such as raffia, velvet, matelassé or eco-fur. At the end of the course participants are encouraged to develop ideas for a coherent, contemporary collection or moodboard that conveys innovation and creativity for the Bridal market. 1 Week FASHION CEREMONY Styling great occasions Participants will be introduced to the role of the stylist as image consultant for ceremonies and great occasions. An overview of various references where an image consultant can draw inspiration to style the client will be undertaken: approach to client consultation, seasonal fashion trends and body type analysis. A general overview of image in visual, retail and communication will be illustrated. The course will analyse ceremony style through red carpet and celebrity project styling, while on-site visits of retail spaces will also introduce the field of the personal shopper. The week will continue with personal style development including makeup and hairstyle, with practical approaches on how to apply them. The final part of the course will look at the experience of photo-shoots, creating a style story for ceremonial dress

17 Milano Paris London Milano London 1 Week STYLE YOUR BUSINESS SUIT Participants will be introduced to the role of the stylist as image consultant for Business-wear occasions. An overview on menswear fashion, from sartorial history to contemporary trends will be undertaken, which will inform the study of men s styling and men s image consultancy. Notions about how to style a man in business occasions will be explained, with professional grooming-stylist and personal shopper support. Location visits to menswear brand shops of different styles and price levels to contextualise the recent developments in menswear is organized as an experience to acquire inspiration for a final business occasion project. Participants will engage in a practical styling workshop and work on research and develop styles/looks for a hypothetical client and will present this proposal in a storyboard format. 1 Week BOUTIQUE HOTEL DESIGN Luxury hotel design not only aims to meet the aesthetic needs of tourists or business professionals, but also captures the imagination of clients, providing them with a positive experience. The influence of fashion brands on lifestyle living and the link between the disciplines of fashion, art and design, also demonstrated in case studies on key players such as Armani, Missoni, Bulgari, Moschino, Starck and to show the design interpretation that provides the charm and relaxation of holiday travel or the efficiency and comfortable appeal for successful business trips. On this short course participants learn key notions in design in response to these requirements of luxury living. Participants take a look at the history of the Hotelier industry and contemporary consumer habits of the client, as well as the most iconic international boutique hotels for image, architecture, aesthetic and functional solutions, designed by renowned architects and designers. They will assess the meaning of luxury for an international market, looking at home collection products and the philosophy of the Fashion Brand. Moving forward they take a look at wellness in the hotel suite and the sensorial approach to design and décor, discovering ways of interpreting the concept of space for a hotel suite project. At the end of the course participants will be able to understand contemporary thinking and trend influences in colour, ambient lighting, space and materials; the shaping of a dream home from home experience for avid travellers

18 Milano Firenze Paris London Milano Firenze London 2 Weeks FABRIC MANIPULATION The textiles and fabrics scene in fashion is as important as the garment design itself. Fabric companies and fabric research departments work seasons in advance, just like the designers of top brands, researching or producing new, innovative and creative materials. This course provides a structured overview of various techniques that can be used to create or enhance fabrics for creative design purposes. Participants will explore stitch, embellishment, fabric manipulation and dyeing techniques to produce a series of experimental textile samples. The overall aim is to stimulate individual creative ideas, as well as discovering the possibilities of fabric manipulation within the fashion, design and creative industries. Weeks 1 2 Structured as a creative textile workshop this course demonstrates various fabric stitching techniques as well as applique, beading, dyeing, and felting. Participants are also encouraged to experiment with a variety of surface manipulation skills through creative experimentation in textiles that may include for example distressing, folding or pleating. They are encouraged to develop and build on their own work, bringing together a variety of skills to create a series of textile swatches that relate to their own ability and creativity. Participants may choose to work on a textile book of technical swatches, discovering along the way just how their own swatches may be developed and used in today s fashion, design and creative industries. 2 Weeks HAND EMBROIDERY IN FASHION Hand embroidery techniques have always captivated the fashion industry; historically as a symbol of luxury and wealth, through to today s fashion statements and exciting possibilities in fabric enhancement. This course provides a hands-on look at this unique craft beginning with the simple running stitch, working towards investigating experimental 3D stitch techniques. The overall aim is to stimulate individual creative ideas and conceptual thinking, as well as discovering and successfully relating embroidery and textiles to contemporary fashion. Weeks 1 2 Structured as a creative textile workshop this course teaches various embroidery and stich techniques including connecting, filling and joining, as well as investigating more decorative stiches to create patterns and detailed motifs. Throughout the course participants are encouraged to practice their skills and develop more experimental stitching techniques including for example, 3D and surface manipulation. They may also develop and build on their own work, bringing together a variety of skills to create a textile sample that relates to their own ability and creativity, and demonstrates the knowledge gained in class. Exploring research that represents personal inspiration, participants are also guided in how to plan and develop new design ideas, and consider how their own hand embroidery swatches could evolve for use on a garment or product in today s fashion industry

19 Milano Paris Milano Paris London 2 Weeks DIGITAL PRINTING FOR FASHION The digital application for textile ideas suits the fast pace of fashion and luxury: this course introduces this contemporary technique in printing. Participants gain an understanding of appropriate fabrics and materials used in digital textile design, and the key processes and methods used in today s fashion industry. They learn about subject and sub-strate suitability for a creative design idea, an awareness of sustainability in processes, and how to conduct basic research, develop and create original prints for fashion. The course will cover key notions in 3D printing, acquiring skills in creating innovative design proposals, as well as how to collaborate with trend books development for textile companies and the role of the independent print designer. In the first week creative research methods and the artistic approach to textiles are the starting points aimed at generating visual imagery for print design. Participants move on to study the techniques, process and methods of contemporary print approaches and methods of designing, which can feed the digital process in textiles design, while also looking at contemporary dying techniques. This week gives participants have the opportunity to develop ideas and composition through repeat print designs ready to take to production, generating a series of final paper designs or fabric swatches that will be presented at the end of the course. They are encouraged to consider and interpret fashion trends and apply this in their own unique individual style and personal vision, in order to create the final design ideas that can be contextualised in the current fashion panorama. Participants will be given a further overview of the international fashion and art scene that influences print design, both past and present. More advanced theory in print engineering including serigraphy, digital placement, various alternative repeat printing and 3D printing, will be introduced, in order to gain a more complex and complete knowledge of processes used in textiles production. The increased use of natural, recycled and sustainable materials and processes in printed textile design will also be subject of discussion during the second week. At the end of the course participants will be able to communicate an individual range of print design ideas, reinterpreting the heritage craft of print with a contemporary feel. 2 Weeks DIGITAL FASHION PRESENTATION In this course participants will develop essential digital presentation skills for fashion design. They will learn to use basic Adobe software techniques, and select the appropriate presentation style to create contemporary fashion related works of professional quality, such as a Mood board, Colour, Fabric or Production charts, etc., while also exploring a vast selection of methods and tools used in the international fashion field, within these media. Participants will explore contemporary trends and investigate an extensive collection of accurately chosen examples. They will be shown how to respond to a given brief with a personal and creative digital presentation solution in order to meet the style and needs of a client, and contemporary industry communication. The start of the course introduces the use of Adobe software for the creation of personal and creative fashion Mood boards, and Concept and Inspiration charts in response to a specific brief. Guided by the tutors, participants will explore the internet, tumblr, pinterest, etc. as well as an extensive collection of Istituto Marangoni s creative and experimental fashion projects, researching the most appropriate and contemporary examples. At this point in the course they will be accompanied in the development of their own individual digital presentation style. In week two of the course participants will build a small selection of fashion charts, such as Colour, Fabric, Production charts in order to complete the presentation of their personal fashion portfolio in a cohesive, and engaging way. They will be encouraged to include the creative and experimental approaches developed over the short course in the final body of work; a reflection of an exciting approach to digital presentation that meets the most contemporary styles in the fashion field, as well as the rigor and technical accuracy that characterise a professional level digital presentation

20 Milano Firenze London Milano London 2 Weeks THE ART OF TEXTILES & PRINT The art of textiles and print is a fine balance of fashion, design, craft, artistic ability, application and production. On this course participants are introduced to the main techniques of textile design and printing, and gain an understanding of the key processes and production methods of fabrics, materials and textiles, as well as the importance of sustainability in print production, and dyeing. The course also looks at how creative research assists in the development and creation of original prints and surface embellishments for the fashion, art, and design industries, while also investigating trends and the vast and exciting world textile design. The course begins with an introduction to creative research methods in order to encourage creativity and increase participants understanding of textile design. Practical work is introduced starting with expressive mark making and art or painting techniques generating unexpected visual results that can be applied to design ideas. Alongside practical classes a wider look at the context of textiles and print related industries including interiors, couture, and contemporary art and design, further assists in the development of ideas and innovative design, as well as understanding the role of the textile designer, and undeniably, the influence and role of textiles in everyday life. Participants take a look at the key printing techniques including block, stencil, heat press (foil and flock), screen, and hand painting and the visual characteristics they produce on cloth. They are introduced to various processes and methods including traditional dying techniques, and modern printing, design, and innovative digital print techniques. Structured as a creative textile workshop, participants are given the chance to select and experiment with print and embellishment techniques in beading, handcraft, or creative surface decoration and manipulation techniques. They are encouraged to produce textile swatch designs, or paper designs, to create a textile book. Participants are also encouraged to investigate and interpret fashion and textile design trends past and present. The overall aim of the course is to encourage design ideas, reinterpreting heritage crafts with a contemporary feel that can be applied to any area of the fashion, luxury, art, design and creative industries. 2 Weeks THE ART OF FASHION ILLUSTRATION Become an Artist of Illustration for fashion. This course introduces some of the key skills adopted by professional illustrators working in today s creative industries, with an emphasis on fashion and artistic practice. Illustrators work for fashion brands, graphic design companies, magazines, events and exhibitions, on books and editorials, trend books and advertising, and respond to the growing demand in the digital world for illustration used in blogs, tumblr, pinterest, etc. Participants learn contemporary fashion illustrator skills, are encouraged to develop an individual style, and gain knowledge of past and current illustration methods used in the international fashion field. This course pays homage to the true heritage of Istituto Marangoni, famous for its polished and professional illustration style. In the first week participants are taught key digital illustration techniques and learn how to apply these skills to complement and creatively enhance hand drawn designs. They are shown how to tell a story through mood, pose and proportion and ultimately promote the fashion message of the illustration. Further investigation into contemporary trends helps to consolidate and inform their individual fashion look and style. The overall aim is to produce contemporary fashion illustrations with a forward-thinking, individual approach. In the second week participants choose a theme in order to create a small selection of illustrations. The theme may be based on a specific illustration technique, or the development of an idea from an existing brand collection. They are encouraged to include creative and experimental approaches in illustration gained over the two weeks in a final body of work: a reflection of an exciting and contemporary approach to illustration that draws on both the freedom of artistic endeavour, and the rigor of accurate garment representation

21 Milano Paris London Milano Firenze Paris London 2 Weeks SOCIAL MEDIA FOR FASHION This course will help participants connect the fashion world with the new and exciting domain of interactive marketing: social media. Whether through a mobile phone or the web, the diffusion of social media has had considerable impact on fashion. As social media becomes more user-friendly it increases its interactive potential as a means of communication, thus becoming more effective in its immediacy for marketing strategies. Participants will learn about the role of social media marketing, its influence on the relationship between brands and their customers and how media communications have changed in the course of time through social networks, online magazines, webinars, weblogs, social blogs, forums and wikis, to name just a few. During the first week, the participants become familiar with the various social media platforms and the digital communication strategies of the most significant and influential fashion and luxury brands. National social media channels in countries such as China, Japan and Russia are also covered, key markets for the fashion industry. Participants discover some of the key principles of marketing and how they have been adapted during the digital era. Subsequently, they take a look at trends in the digital marketing field and the methods applied to increase brand awareness, brand image and brand loyalty. During the second week the course focuses on the concept of omnimarketing, looking further into the main principles of direct marketing, e-commerce, link building techniques and SEO. The role of Google and other Search Engines is also evaluated, together with web listening techniques and online storytelling. Participants look at how campaigns maximize engagement and increase customer loyalty, and determine the matrix for analysing the efficiency of the social media strategy. The course also covers topics such as fashion blogging and the role of online influencers. 2 Week FASHION BLOGGING This course provides participants with the opportunity to understand the fashion blogging phenomenon and discover its professional visibility, and opportunities. The course will appeal to both individuals interested in becoming fashion bloggers/influencers, or fashion PR professionals and communication managers wishing to gain further insight into this exciting area - the course offers a broad overview of how fashion organizations are integrating bloggers and influencers in their communication plans. The first week will be dedicated to the key notions of fashion blogging from its origins to future opportunities in order to understand its interaction with other areas of fashion communication, and perspectives in fashion business. The subject will be presented and explained within a consumer behaviour and sociological trends framework. Participants will understand its meaning, definitions, and international overview and trends to be able to successfully blog. Looking at digital PR strategy entails blogging as part of an integrated digital communication approach, which includes social media, advertising, content marketing, promotions and event media. Later, a brief overview of possible roles of Fashion blogging professions will be given. The second week will be dedicated to building a professional, up-to-date fashion blogging toolkit including copy techniques and digital visual skills. Participants will receive a formal introduction to content and work actively on case histories and applications with a focus on platforms, devices and techniques used in fashion blogging to craft a positive message. Likewise, copy techniques employed in the fashion blogging process from fashion writing, to hashtags and SEO copy are evaluated. In order to measure progress in fashion blogging participants also take a look at coverage, engagement, KPI and applications, creating a full glossary of fashion blogging today

22 Milano Paris London Milano Paris London 2 Weeks ADVERTISING IN FASHION Participants will be introduced to the role of the commercial stylist, working on the preparation of an advertising concept, from idea to realisation. They will look at the planning and implementation of an advertising campaign and gain knowledge about how to approach the styling skill in the commercial field through a brief analysis of different advertising tools, such as adv. campaign, look-book, advertorial and video-adv. Participants will be introduced to different advertising styles, from high fashion to streetstyle brands, and commercial brands (not only fashion), looking at styling and marketing perspectives with a focus on trends, brand identity, consumer target and image strategy. In the second week participants will select and work on a designer / brand to illustrate the concept of the collection, the DNA of the brand, the identity and target consumer. Participants will work to ascertain brand identity through image analysis, and trends and business reports in order to present a styling proposal for an advertising campaign. The proposals will be discussed in different work-groups and one selected proposal from the group will be developed during a final shooting. The project aims to give participants an understanding of a real approach to the creation of a commercial image, relating to a real fashion brand with the make-up of a hypothetical campaign image. 2 Weeks FASHION FILM Participants will be introduced to the role of the image-maker for fashion film, working on the preparation of a real video, from idea to realisation. They will gain knowledge about how to recognise and define the very contemporary tool of the video-image, through analysis and discussion on a variety of fashion films of different styles and techniques. Technical skills requested by this field, from photography to video making notions will also be taught, learning how to prepare a story-board, edit and format images. The styling point of view related to the realisation of a fashion film will be developed in discussions and practical examples. This week will see the making of a short fashion film by participants. The project will be the result of group work. On a given theme each group will undertake and develop a storyboard connected to contemporary trends or contemporary images of relevant influence. The storyboard will contain style inspirations and the development of the film story, with proposals for mood, location and outfit coordination. A location scouting is requested before shooting, as well as the preparation/project of some set props should be included in the proposal. One project will be chosen for the realisation of a final fashion film - all participants will be involved the film production to conclude the course

23 Milano Milano Firenze Paris London 2 Weeks FASHION E-COMMERCE This course will give participants the opportunity to understand how fashion organizations implement e-commerce strategies from definition to operational plans (merchandising, buying, marketing and communication). The pathway is suitable for diverse audiences: potential start-ups and young professionals of the fashion industry interested in this field. The first week will be dedicated to acquire a broad and informed understanding of existing business models and strategies behind fashion e-commerce organizations with an overview of numbers, meaning, players and international trends, the business model of giants, middle size or pure e-commerce. All topics will be explained using real case histories for example YNAP, Luisaviaroma, Mytheresa, Amazon, Zalando, or similar. The course moves onto omnichannel fashion retailers: how companies integrate traditional stores with e-commerce, and new e-commerce: looking at creative business models around the word. The second week takes a look at product, buying, marketing and communication strategies behind a successful fashion e-commerce organization. Participants will discover retail trends impacting e-commerce: omnichannel, virtual reality, AI, and sustainability, meanwhile strategic marketing brings into discussion positioning for e-commerce. Further areas include product sourcing and product development, as well as investigating new media - social media, native advertising, and digital PR. The short course goes onto provide an insight into professional paths and opportunities, and skills required in a fashion e-commerce organization. 2 Weeks FASHION BUYING This short course provides an opportunity to understand the fashion buying process, and gain an overview of its management and policies, through a broad schedule covering supply chain, sourcing, retail merchandising, trend analysis, sales analysis, stock planning and forecasting. The course also covers strategic issues related to category management, in store promotion and visual merchandising, together with the soft skills needed to become a successful buyer. The aim of the first week is to understand the retail buying process and the responsibilities, skills and personality traits needed to become a successful buyer. Participants will be introduced to topics including: line staff organisation, department / independent store organisational models, centralised buying and merchandising schemes, consumer research and market segmentation techniques. Particular attention will be focused on trend analysis and its impact on merchandise planning. The final week will focuses on timelines and sales cycles, providing participants with key notions related to budgeting, category management, inventory control systems, sales analysis, planning and forecasting. In addition to the aspects of analysis and control, fundamental to evaluate the performance of the merchandise mix, particpants will evaluate the impact of buying decisions on visual merchandising and in store communication techniques

24 Milano Firenze Paris London Milano Firenze Paris London 2 Weeks VISUAL MERCHANDISING This course teaches the fundamentals of visual merchandising from displaying and styling the fashion product, to designing a store window and in-store installation. The role of visual merchandising will be explored in a larger retail context, looking at how it supports the visual communication of a brand and serves to attract the target customer. Participants will look at store windows and key design techniques utilised, as well as methods of in-store layout and boutique design. Visual merchandising trends will help to inform research, development, and the realisation of merchandising design briefs. Participants will be introduced to visual merchandising, exploring its role within the current fashion retail market. Understanding fashion brands and markets will also be investigated gaining an understanding of how the customer engages with the brand, as well as the visual communication strategies employed to attract the customer and promote a sale. External store communication will identify some of the key design methods used in creating a window display and styling a fashion product. A window concept will be researched, developed and realised in a sketch model format and supported by mood/design boards; this will be pitched and presented in class. Participants will expand their understanding of visual merchandising by exploring retail concepts and strategies that embrace both digital and physical mediums and promote the brand experience. Internal visual merchandising communication strategies will be introduced, investigating methods of store layout and in-store design in terms of props, fixtures and materials. Display methods utilising styling and organisation of product will also be explored. A design project will be developed researching a brand to create an in-store display installation that launches a hypothetical new product range. A visual research folder will be developed with design boards, floor plan and rationale of concept. 2 Weeks MARKETING FOR LUXURY Learn some of the key marketing and communication strategies for international high-end consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of aspirational desire necessary to successfully market to consumers of luxury. Participants begin by looking at the role and responsibilities of the Marketing Manager of top luxury companies, learning how they optimise economic, distribution, and production aspects of luxury products through successful communication and digital marketing methods. The course looks at how luxury companies communicate to the target audience, as well as communicate brand awareness above and beyond their target group. The course moves quickly onto provide an overview of fashion advertising, public relations and visual display in both traditional and online media, giving participants key tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating a luxury brand image. The impact of social media has changed the face of communication and participants will also evaluate the impact of new media and viral platforms key to the success of luxury brands today. At the end of the course participants will have gained an insight into the work of marketing for luxury, with key notions that turn luxury services and goods into new iconic objects of prestige and desire

25 Milano Milano 2 Weeks COLOUR IN DESIGN Colour in Interior Design is primary. This short course looks at the perception of colour and the psychophysical approach needed for residential and public spaces. Participants take a look at the capacity to harmonize colours, contemporary palettes, international trends, a brief history of colour, and the evolution of luxury living. They will discover sustainable and sensory issues in the sector, such as olfactory or tactile finishes. Knowledge acquired on the course is transferred to an interior design project in which surfaces are defined through creative proposals, with mood-board and basic layout presentation. In the first week colour is evaluated through its history, meanings, symbols and sensory characteristics directed to an adequate application to living spaces. Participants are introduced to chromo-therapy for public spaces, where colour has an impact on the well being of individuals. During a creative workshop an assigned theme will be interpreted evoking images and colour-moods for an interior project. Investigating design showrooms and how companies propose innovative solutions for surfaces and spaces further assists in understanding the influence of colour. In the second week a brief analysis of colour trends will allow participants to find the right chromatic solutions in a specific context for interior projects, as well as learning how to translate the initial mood into a well balanced colour palette, taking into consideration nuance and technical influences for example; surface proposals in which light is considered to enhance paint and colours. Participants are encouraged to present their final solutions in a professional manner with some supporting graphic layouts, a correct selection of Pantone codes, and representation of colour in the planimetry of an interior design project. 2 Weeks HAND DRAWING FOR CREATIVE IDEA DEVELOPMENT With the arrival of digital technology the study of free-hand representation in interior design and illustration has been overlooked. The development of an interior design project is not only technical but also emotional where creative ideas are expressed with pictorial traits, colouring techniques and chromatic proposals. This course provides key skills to quickly represent the project concept of living spaces and bring the expressive makings of architectural spaces to the forefront through free-hand drawing. Participants will be given the basic notions on perspective design, the methodology and the techniques to depict an interior space from diverse viewpoints and the ability to express such concepts in a concise project sketch. In the first week participants will acquire the basic notions to build a central and casual point of view of an interior design project up to the representation of the asymmetry of space. The history of interior design illustration will be useful to understand styles from the past and their relative techno-graphical, chromatic and pictorial interpretations. Participants will use the planimetry of different architectural spaces to confront the contemporary reality and expand on project ideas. Free-hand sketch representation will include basic furniture, objects, and ergonomic elements through the use of diverse graphic mediums and the study of shadow, using the chiaroscuro technique. In the second week basic perspective plans will be illustrated using diverse colouring techniques: from coloured pencil to watercolour, through to rendering techniques with markers to interpret surfaces, finishings and textures. With an introduction to international trends further colour analysis is evaluated, helping participants to understand the idea of perspective in contemporary designed spaces. The course also looks at the concept of thought-dialogue in design, necessary when quickly representing ideas through free hand sketching. Illustrated views of both interior and exterior projects will created over the two-week course

26 Milano Paris London Cross-school 3 Week (+ 1 optional week) FASHION & THE CITIES Travel and experience key fashion business capitals. This unique experience will give participants a truly international insight into the European approach to creativity and the business of fashion. The diverse cultural histories of the different fashion capitals give each city its own individual take on the global fashion industry. Diverse cultural and historical influences combined with new consumer trends and emerging markets gives each city its own individual slant on the global fashion industry while also producing key strengths; London on design concept and inspiration, Paris on business, Milano on styling, and an optional fourth week in Firenze on menswear, fashion and art, in Shanghai looking at the future fashion economy, or alternatively in Miami USA, investigating the phenomena of street style, leisurewear and luxury. In each city, participants will have the opportunity to develop a creative project related to a subject specialty. During the course opportunities to visit internationally acclaimed fashion shows and exhibitions are offered, where possible. The creative capsule collection London London is a source of inspiration, experimentation and cutting-edge concepts where fashion design meets contemporary art. The diversity of style and the culture behind it is underlined by the unique approach to the fashion industry within the city. In London participants will be introduced to a design project, drawing on the inspiration that top designers find inspiring about this city. Based on fashion design development participants learn how to put together a mini collection of ideas, developing mood boards and trend analysis that will underpin their design concept. London thrives on all that is fresh and new, and participants are encouraged to find original approaches to design, question the rules and push the boundaries of style and taste. New business venture Paris Paris is the birthplace of fashion. Here participants look at marketing and acquire a real taste of the business through an inspiring project. Paris is in the business of elegance. After carrying out research into the luxury of fashion and the contemporary and historical Parisian fashion industry, participants create a visual business plan to launch a new line for an existing label of their choice, guided by the provision of informative seminars on contemporary fashion marketing. With the history of couture still rooted in the heart of the French fashion industry, Paris combines a chic outlook with a winning formula for quality and design. The rules of fashion are created here, through an understanding and appreciation of elegance and tradition. Week 3 Styling & image Milano Lifestyle is in the DNA of Italy and Milano, celebrated through its fashion culture, reflected in its own unique interpretation of styling and fashion communication publication. The wealth of the fashion business in the city supports one of the world s biggest industries. It is in this city that styling and fashion photography were born and where the world s most acclaimed fashion publicity and editorial campaigns are produced. Participants have the opportunity to choose a fashion season, an Italian brand and identify with styles and trends to build basic research that allows them to idealise their own photo-shoot. From a varied collection of garments, participants make a coherent choice of outfits and accessories in relation to their research, just as real stylists do before their next shoot. Week 4 optional extension Fashion vs art Firenze Home to luxury brands such as Gucci, Ferragamo, Cavalli, and Emilio Pucci, and to generations of highly skilled artisans and craftsmen, Firenze is a hub of creativity, upholding the Made in Italy brand renowned for style, menswear, quality and top-class manufacturing approaches. With an immense artistic and culture heritage, and longstanding in its fashion tradition, participants investigate the trend in the growing bond between fashion and art. By investigating cultural and historical influences on style, quality and craftsmanship participants rediscover Italianness ; analysing top accessories brands, and the changing tide in the International Menswear industry, with Florence and the Pitti Uomo Fashion Fair a key appointment in the fashion calendar. The whole course has a strong cultural perspective and an intense schedule of field trips to museums, galleries, exhibitions, and art institutions, enhancing participants understanding, and overall vision of fashion & art. Week 4 optional extension Future fashion economy Shanghai Shanghai claims the title of fashion capital of the East, without a doubt the fashion capital of the future. The centre for production, technology and fashion innovation in the world s new leading economy cannot be ignored and this exciting emerging culture needs to be experienced first hand. Look at what makes Shanghai new and unique and what contribution it makes in the near future to the fashion industry of the world from the commercial, technological and creative perspective. During this week, the participant learns how a product manager turns ideas and design concepts into reality, transforming creativity into valid commercial proposals. With an understanding of all skills involved from design to production, the product manager orchestrates and oversees all work. This week is designed to introduce the participant to a new professional figure with the unique ability to interpret style from design concept to the finished garment/ product: the product manager, in fact, is known to be the key player of the fashion industry. Week 4 optional extension Leisure & Luxury, the Miamification of fashion Miami 1 With Milano as the fashion capital of Made in Italy style, and Paris prevailing in Haute Couture, the USA is the arcadia of streetwear and athleisure, two fast moving contemporary trends within the fashion panorama. Recent collaborations show how the distinct world s of leisure and luxury fashion are now in unison with each other; with street style reflected in luxury, and luxury inflecting leisurewear, streetwear and athleisure have become the new luxury. Within this context, Miami s diversity and variety of styles, influences, tastes, languages, cultures and subcultures fully embrace this phenomenon. Through an experiential approach to learning, this course explores fast moving digital and social media driven study into key notions of contemporary fashion marketing and branding, Glocal identities, co-branding, influencer marketing and customer psychographic research. Inspired by the concepts of flâneur and serendipity, psycho-geography guided walks around key areas of the city are organized to gather photographic, written, audio, and video inspiration from urban architecture, art, music and street fashion trend spotting. By the end of the week participants will have worked to create a final mood board for a 3-piece collection, and co-branding digital strategy proposal (Instagram); a self-reflective digital journal records the whole process. 1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information

27 Miami Milano Firenze Paris London Miami 1 Short Course 3 Weeks PATTERN CUTTING Pattern-cutters create patterns based on illustrated designs that are used in the construction of fashion garments. In this short course participants are introduced to the most important elements of pattern cutting techniques, focusing on cut and construction in garment making, providing participants with key pattern-cutting skills that may be applied to basic garment construction, as well as seeking new perspectives in cut via a vocational approach to learning. The course looks at how to develop and personalize the base block for their cut, while an interpretation of line, volume and silhouette are all studied through an understanding of contemporary fashion practice. Participants are introduced to the process of cut and quality control related issues, working on how to find and improve any defects. They are shown how to use different materials, consider weight, composition, and typology, and gain an understanding of 2D garment cut and appropriate construction techniques. This course primarily concentrates on practical lessons so that participants may acquire hands-on patterncutting skills and knowledge, as well as providing an introduction on how to budget designs to produce appropriate garments for a chosen market. The course focuses on; Contemporary cutting and product development Cut development and the luxury industry Construction techniques Atelier and new perspectives Short Course 3 Weeks FASHION DESIGN This short course provides an introduction to the fundamentals of fashion design, how to formulate ideas and translate them into a visual representation. Participants will be introduced to key notions in the fashion design process, to basic drawing and illustration techniques, and the study of trends. The course also explores the role of the fashion designer with participants working on creative research for an individual design collection via a vocational learning approach. The start of the course introduces fashion drawing and design techniques followed by an analysis of the founding principles of developing a fashion collection including: silhouette, color charts, fabrics and accessories, right through to the design and creation of outfits. Participants are then introduced to the silhouette, color palettes, the appropriate use of fabrics, and the principle financial considerations of designing for fashion. Starting from creative research to foster personal inspiration, participants are guided to develop basic silhouettes and coordinate outfits with fabric and color selection. The focus on trend research looks into its origins together with market relevance, and a brief analysis on how trends influence a contemporary collection. Week 3 Based on inspiration linked to a selected theme, participants put together a basic fashion design collection supported by appropriate technical information, including color charts, inspirational materials or mood board. Participants put into practice the acquired knowledge from the previous weeks and prepare a presentation of their work as a basic collection portfolio, to receive a final holistic critique. This course is also available via a cross-school option in Milano and Firenze. 50 1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information. 1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information. 51

28 Milano Firenze Paris London Miami 1 Milano Paris 1 Miami 2 Short Course 3 Weeks FASHION IMAGE & STYLING This dynamic short course focuses on the analysis of image and the development of style. From the definition of fashion moods to the importance of accessories, participants will evaluate aspects related to traits of the body and learn how to enhance and complement physical characteristics. They will work on the development of an individual style through the construction of a total look and capture it for a photo shoot via a vocational learning approach. Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research. Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of color, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative. Week 3 Style definition: Participants will bring together their experience and work undertaken during the previous weeks to define, develop and present a particular style ready for a photo shoot, collating and editing their work for presentation and review in an individual stylist portfolio or style book. Short Course 3 Weeks FASHION PHOTOGRAPHY This short course introduces participants to the basics of fashion photography*. They will develop an understanding of how fashion photography emerged and evolved from the 1950s onwards. Photographing a figure, deconstructing a look, understanding what styling is and how to apply it. These are all elements that they will explore. They will be introduced to digital photography techniques, indoor and outdoor shooting, retouching and image processing applicable to the fashion industry, and be given the opportunity to create a fashion photo book of their work via a vocational learning approach. The course in Paris also includes a study trip to Milano, Italy in week 2. Introduction to Fashion Photography An introduction to digital photography techniques will be the starting point of the course. A studio-based induction to photographic technique and equipment will take place. Participants will explore the past, present and future fashion photography trends to understand the context in which they will be working. The access and navigation of sourcing tools (books, articles, magazines, internet, street style etc.) will be key for developing creative ideas. The goal of the first week is to begin fashion photography and testing skills by taking shots of what are interesting fashion looks around the streets. Styling in Photography Participants are introduced to the fundamentals of fashion styling, looking at what defines a particular style, its concept and visual elements, and explore trend forecasting in fashion and luxury. Participants will also be introduced to the fashion blog; today considered one of the most important contemporary communication tools for style through photography. Practical exercises in street photography and trends analysis, and graphic layout for editorial will help build the communication of an individual style concept. Week 3 Styling Concept Participants will have the opportunity to implement their own photographic styling project. The work will be the culmination of the first two weeks of activity with the presentation of a mood board that communicates the fashion concept and idea development through photographic images. Using basic techniques in digital retouching and editing, participants will be guided to present their work in a fashion photo book. This course is also available via a cross-school option in Paris and Milano. *The Fashion Photography Course is delivered in collaboration with an external photographic laboratory. 1) The course in Paris includes a study trip to Milano in. 52 1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information. 2) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information. 53

29 Milano Firenze Paris London Miami 1 Milano Firenze Paris London Short Course 3 Weeks FASHION BUSINESS Fashion brand and collection positioning, management skills for a fashion business plan, competitor analysis, luxury brand structure and sales capacity; these are just some of the important business practices introduced in this short course. Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores, as well as style comparison. This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants will look at critical factors defining the success of some leading Italian brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara and H&M, and sportswear chain stores for example Nike. Product placement via competitor analysis is also explored. Week 3 The objective of week 3 is to understand and identify the different distribution channels, together with a focus on e-commerce in fashion. Participants look at key marketing practices including product life cycle, function and definition of price points. Integrated communication investigates key notions in brand identity, brand image and brand equity, licensing and the importance of branding. Participants use their knowledge gained in the previous weeks, via a vocational learning approach, to work on an individual marketing plan for a chosen designer or collection. Short Course 3 Weeks TREND FORECASTING Due to globalization, fashion and fashionable products have to match the desires of people from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging, creating the long-tail effect.understanding the movement of trends within different social environments and how high culture, popular culture and subcultures influence, in different ways, trends in fashion and life-style is paramount for every creative professional, and this course aims to deepen the understanding for participants of trends as they influence fashion and product design, with the aim of interpreting and applying this understanding to their own creative process. Trend analysis looks at the interaction of shifts in fashion, consumer lifestyle and culture, and the means of perceive upcoming trends, and predicts what consumers are willing to buy several seasons ahead of time. Interpretation and contextualization of socio-cultural knowledge is the key to a successful trend preview, something which needs to go beyond simple intuition. Introduction: study of different types of forecasting from intuitive to predictive and the difference in both research techniques and companies who deliver those services. Participants will be taught specific research skills, especially where to locate source material and how to read current trends. Participants will learn how to capture, analyse, interrogate and read their initial findings to support their ideas using Photoshop and Illustrator. They will learn how to collate and present multimedia resource material into a trend story and initial concept. They will be taught the skills of extracting key colour, texture and silhouette themes for fashion design. Week 3 Participants will draw together a professional trend forecasting package with a family of related trends including colour and fabric samples, silhouette and design detail ideas. Participants will make a final professional presentation where they pitch their idea to an industry client. 1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information

30 Firenze Firenze Short Course 3 Weeks ACCESSORIES DESIGN This course introduces participants to the world of fashion accessories that accounts to be a key revenue stream of any luxury fashion brand. The course takes participants from basic drawing and colouring techniques; the main tools needed to express design ideas, through to visual representation based on current fashion trends. After three weeks participants will have developed a basic proposal for a fashion accessories collection, with work that is ready for progression into final illustrations or digital format. This short course provides a real feel of the fast paced work of the accessories designer. During the first week participants work on accessory drawing and illustration techniques using three different methods; pencil drawing, colouring by hand, as well as insights into digital design. A series of seminars provide participants with the fundamentals of the accessories fashion business, looking at how it operates and how trends influence the design process. This serves as a base for visual and creative research - the starting point of any fashion accessories collection. Participants may select a trend to use as a base for their collection. During the course research practice assists the development of the accessories collection in order to propose a strong concept, with participants sketching a variety of items, that may include for example: bags, shoes, small leather goods, or eyewear and jewellery. Participants understand how to put a design range together, as well as considering a variety of traditional and new materials suitable for use in their own collection. Focus is placed on putting together a body of work that includes colour illustrations, mood-boards, technical charts and creative supporting data. Week 3 The study of Fashion Semiotics gives a brief insight into the world of consumer behaviour; decoding the way we use iconic fashion accessories items to identify ourselves or to stand out from the crowd. Participants begin to understand the influence accessories have on fashion, style, and the consumer. At the end of the course individual collections are finalised and shown to tutors and peers as a way to practice giving a convincing presentation of accessories design ideas and concepts. Short Course 3 Weeks HISTORY OF ITALIAN ART The course is intended to touch on the most meaningful landmarks of the history of Italian art, from the Middle Ages to today. The three weeks of the course will be focused on a keyword, that of space, because, symbolically and historically, this is the true key to Italian uniqueness in the cultural context of the development of the language of Western art. Furthermore, the idea of space refers to the nature of the course, which is based on a constant dialogue between internal and external, that is, between the city and the school, incorporating a structured programme of visits to museums and historical spaces, seen as an integral and completing part of the course itself. The space as symbolic form A reflection on the conquest of space, as shown in anatomy and perspective, from Giotto to humanism in Florence, will guide participants to comprehension of the most important formal conquests of western pictorial modernity. Expected visits: Galleria degli Uffizi, Santa Croce, Santa Maria del Carmine. The space as social form Modern western culture, and Italian culture in particular, is structured around the concept of the court. The Medici court of Florence will be the starting point for a reflection on the Italian Renaissance and Baroque, in comparison to the European culture of the time. Expected visits: Palazzo Pitti, Palazzo Strozzi, Galleria dell Accademia. Week 3 Space and Time The last week is dedicated to contemporaneity and to looking at the Italian visual culture of the Twentieth century, from the avant-garde to the dialogue between art and fashion and the most contemporary experimentations. Expected visits: Museo Marino Marini, Museo Novecento

31 Milano London Miami 1 Milano Miami 1 Short Course 3 Weeks INTERIOR DESIGN This short course will guide participants through the ultimate fashionable trends in contemporary interior design. It encompasses the definition of a style through the furnishing of a retail space or a hotel, helping participants to improve their aesthetic sense and skills in décor. This course will challenge participants ability to interpret the world of interiors and home collection, their use of complementary styles, colors and lighting effects via a vocational approach to learning. Participants are introduced to the planning of an interior design space through an analysis of contemporary trends in the industry, and to the use of modern project planning presentation techniques. They gain an understanding of which styles and aesthetic languages are more appropriate for fashion trend luxury housing, and how the use of creatively researched elements and images elaborate a concept. Participants work on the creation of a project for an interior space with an analysis of the materials to be used, highlighting appropriate color schemes to create harmony for a contemporary ambiance. They will gain an overview of design products on trend, together with an understanding of the evolution in contemporary home collections. Analysis of furnishing and lighting further assists in understanding the importance of aesthetic perception and style applied to the interior design space. Week 3 In the final week, participants further explore lighting design solutions used to create unique and atmospheric spaces. They will aim to create a final design proposal that defines each aspect of the project process based on an understanding of the concept of global luxury lifestyle. The proposal will be the culmination of the first two weeks of activity with the presentation of a final interior project layout, supported by visual research. Short Course 3 Weeks PRODUCT DESIGN Italy is recognized as one of the design capitals for its heritage and reputation; this statement defines this exciting short course that explores the contemporary design field. The course gives participants insight into what product design is today, providing an opportunity to design a new product from concept, through to an understanding of the basic process of manufacturing, prototyping and marketing. The aim of the course is to provide an introduction into how to turn an idea into a successful product via a vocational approach to learning. Milan in Italy is the at the heart of contemporary design, and the world gravitates towards it each year for the International Furniture Fair - the Salone del Mobile and Fuori Salone. Participants are introduced to Made in Italy, its language, context, and influence on the international design scene. The course also moves further afield and provides participants with a basis for the critical analysis of international design, looking at the way we live, and how designers work today to provide products for tomorrow. With an introduction to the early stages of the design process, through the techniques and practical methods commonly used in research design, participants learn how to structure and analyze a basic design brief, identify key needs of consumers and draw up a simple design with product specifications. Participants work on the creation of the design concept, together with an evaluation of the development phase of the design process. Week 3 Participants gain an understanding of the activities necessary to define some different viable conceptual schemes that meet the needs of the product, together with the major manufacturing processes and materials used today. An overview of marketing, branding and the selling of the product are components for the week. Participants have the opportunity to develop and define their own concept design proposal by creating a project to basic design layout. 1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information. 1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information

32 Milano Milano Short Course 3 Weeks DIGITAL ANIMATION This course provides essential knowledge of digital animation techniques, demonstrating the processes needed to develop animation at a professional level, from creation to production. In the world of communication where digital content dominates, digital animation is a key element: movies, videogames and ads are mainly created through digitally animated effects. Skills in digital animation are essential to the new professions of marketing, web and graphic design. Participants will be introduced to the essential tools and production processes for digital animation contents, starting from initial concept to final realization. During this first week, starting from the analysis of some of the most famous case histories, participants will go through the different stages of digital animation in both 2D and 3D. Classes will also include key notions in Adobe After Effects and 3D StudioMax software used to develop digital animations. The second week of the course will be dedicated to 2D digital animation with participants being introduced to the latest software and animation techniques. With the software and animation skills acquired during the first week, they will develop bi-dimensional animations, starting from storyboards assigned by the tutor, moving on to developing their own narrative approach, with the creation of main characters or themes, to produce innovative visual solutions. Week 3 During the last week the essentials of 3D animation will be investigated. Subject-specific skills will be taught enabling participants to work in teams, covering various sectors of animation for example; movies, TV, advertising, visual effects and gaming. They will also acquire a deeper knowledge of related software, including work flow and production process that form the basis of a digital animators work. At the end of the short course participants are able to produce their own basic 3D animations. Short Course 3 Weeks SHORT FORM VIDEO PRODUCTION Every day in the world billions of people publish and watch online short-form videos; all these videos are produced and uploaded online to be viewed by as many people as possible. This course introduces participants to the key production techniques and sharing methods of short videos at a professional level. The whole course is structured as a production laboratory where tutors will show participants tools necessary in the realization of a professional short-form video. Profiles specialized in the production of short-form videos are much sought-after by production companies for the development of advertising campaigns and web digital content. During the first week participants will be introduced to the world of short-form videos; through an analysis of some of the most noted examples production techniques such as stop motion and motion graphic will be illustrated. They will work on a story for the creation of a short-form video, and create a related storyboard. Classes will also begin to include key notions in Adobe After Effects software used to develop videos in the final week of the course. During the second week participants will start planning the production of their shortform video and will experiment with different techniques for optimization and production. Investigation of communication agencies and production companies will also provide a better understanding of the production processes, from the initial concept to the final stages of production. Week 3 During the last week focus is on production: participants will have an opportunity to shoot their video, edit, and post-produce it. At the end of the process specific channels will be created on web platforms (YouTube, Vimeo), where videos produced during the course may be uploaded

33 Miami Miami Avocational Course 1 12 Weeks FASHION BUSINESS Managing Business & Creativity Fashion Business courses provide participants with an opportunity to experience the world of fashion via a industry specific blend of key perspectives in fashion business; studying some of the key skills that support the exciting role of business in Fashion. Fashion business professionals are the driving force behind the stimulating and competitive worlds of fashion and luxury. With a comprehensive knowledge of the fashion scene business profiles cover all areas including production, communication and marketing, buying, merchandising and retail, to name just a few. Starting with an introduction to basic business models, these courses provide an opportunity to experience a variety of business principles directed to the fashion industry including brand management, product development, fashion marketing and communication, fashion media and key trends. Exploring key notions in sustainability and digital marketing are also prime current issues that support the role of business in fashion, and further assist participants understanding of an effective business plan. For personal enrichment and enjoyment, avocational courses are offered in a series of four (4) distinct levels ranging from a foundation introductory level, working through to a higher comprehension of skill and study. This enables a flexible learning experience for participants to select and build on their own experience and personal achievement. To complement their studies participants also have the possibility of adding a language course to their studies. Supplementary Italian or English language courses are of 12 weeks duration and run alongside each selected progressing course. For full details please contact admissions. Avocational courses available in Fashion Business: Business in the Fashion System 12 weeks This course starts with an overview of the fashion system, its protagonists, and the language of fashion. Participants take a look at the principles of business practice, together with fashion marketing and current key trends, gaining an understanding of business values for the fashion and luxury industries. The Business & Marketing Environment 12 weeks This course gives participants an opportunity to investigate the business marketing mindset, as used in key industry roles. They explore the environment around the fashion industry from a social and sustainable point of view, while gaining an understanding of various areas including leadership, finance management and control, and the fashion-buying arena. Emotional Branding & Digital Communication 12 weeks The objective of this course is to use a vocational approach to marketing strategies and the promotional mix. Participants are introduced to the visual identity of products and brands and gain an understanding of digital communication tools for luxury fashion. They are encouraged to plan and communicate an individual business vision with supporting ideas. Communicating & Promoting Luxury 12 weeks This course allows participants to explore the power of communication, and the creation of aspirational desire in fashion products. Participants take a look at fashion advertising, public relations and promotional techniques utilising both traditional and online media. Working in a team, participants become involved in a comprehensive business project; applying a professional approach to strategic planning and team management as in a real fashion business environment. Avocational Course 1 12 Weeks FASHION DESIGN Design, create, and develop style Fashion Design courses provide participants with an opportunity to experience the world of fashion; learning key techniques and skills to design and create menswear or womenswear, while responding to changing needs, trends and influences of the fast paced international fashion and luxury industries. Fashion designers are the inspiration for creative ideas and new trends, not only in clothing, but also in fabric development. They construct collections based on an informed understanding of art, design, fashion and the role of creativity, applying knowledge of materials and fabrics to create fresh new ideas for fashion. From skills in sketching and fashion illustration, these courses aim to give as much opportunity as possible to aspiring fashion designers to experience techniques in fabric and clothing manufacturing, garment and collection design, pattern cutting and garment making, as well as exploring key notions in the history of dress, key fashion trends, and the fashion system. For personal enrichment and enjoyment, avocational courses are offered in a series of four (4) distinct levels ranging from a foundation introductory level, working through to a higher comprehension of skill and study. This enables a flexible learning experience for participants to select and build on their own experience and personal achievement. To complement their studies participants also have the possibility of adding a language course to their studies. Supplementary Italian or English language courses are of 12 weeks duration and run alongside each selected progressing course. For full details please contact admissions. Avocational courses available in Fashion Design: Fashion Design & Illustration 12 weeks This course starts with an overview of sketching and drawing techniques for fashion. Participants are also introduced to pattern cutting basics, and the principles of art and dress in history, necessary for design research and to cultivate a creative vision. Participants discover the fundamental base to designing for fashion, understanding skills that designers use today. Fashion Design Collection 12 weeks In this course, participants are encouraged to develop skills in order to design fashion collections, based on an informed analysis of body proportion, the influences of art and culture on design, as well as exploring fabrics, garment construction, and the marketing of ideas in collection design. The Fashion Garment 12 weeks Working from the participants own fashion design collection, the vocational learning experience will include more sophisticated pattern cutting and draping skills to their own designs and collection projects. This course builds on a solid practical approach to garment construction, finishing and details, and more comprehensive approach to collection design and presentation skills. Studio Collection 12 weeks Fashion collections for shows are the culmination of the designer s creative endeavor. This course experience allows participants to work on a collective group project to actively create a fashion design collection for the catwalk, working in a team just as in a real working fashion design environment, as well as the development of an individual fashion collection portfolio of designs. 62 1) These courses are not designed or intended to qualify its participants and graduates for employment. They are intended solely for the avocation, personal enrichment, and enjoyment of participants. 1) These courses are not designed or intended to qualify its participants and graduates for employment. They are intended solely for the avocation, personal enrichment, and enjoyment of participants. 63

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35 Executive Short Courses Executive short courses are suited to working professionals, as well as to participants with thorough prior learning in the related disciplines, who wish to either gain a deeper understanding of their field of specialism, change or update aspects of their career path, or simply seek further training on a limited time-frame. Istituto Marangoni welcomes professionals and participants from all over the world to its range of short study courses held over 4 or 6 weekends. 67

36 Firenze London Milano Firenze 4 Weekends DIGITAL PR FOR FASHION PROFESSIONALS The course is designed for PR officers, communication managers, content managers and entrepreneurs of SMEs that want to fine-tune their competences in the fields related to digital communication. In a world where the standard images conveyed by the fashion world are defined by a complex system of players who, on one hand create and on the other interpret, decode and transfer the messages, depending on the segment of consumers that they are aiming to reach, an in-depth knowledge of the basics necessary for developing an effective Digital PR strategy becomes fundamental. Weekend 1 In, the participants will begin studying digital trends and analysing the various social media. They will gain familiarity with the existing social channels and learn how fashion and luxury companies use different penetration strategies in the various media to fulfil their marketing and communication objectives. Weekend 2 The course will investigate how to define an original, effective digital communication strategy, through the appropriate use of digital advertising campaigns, fashion movies, live streaming, bloggers, events, omnichannels, e-commerce, etc., building bridges between the offline and online worlds. The participants will study these contents in classroom lessons and during workshops with trade professionals. Weekend 3 In the third week, the participants will study the phenomena of fashion bloggers and influencers and their evolution over the past few years. How influential are they still in raising awareness in various market segments? When is a blogger truly believable? Who are the leading bloggers and influencers and how do they operate? Weekend 4 The course will analyse the basic principles of e-commerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Digital PR to understand the extent to which use of the search engines can help catalyse web traffic, monitor the traffic of competitors and establish the parameters for analysing the efficiency of the digital communication strategy. 4 Weekends FASHION PRODUCTION & SUSTAINABILITY The fashion manager must be capable of interpreting how the market is evolving and optimising the competitive advantages of the product. Today, sustainability is an essential quality that must be present in order to appear credible in the international scene and the world of fashion is paying close attention to the themes related to sustainable development, from the improvement of the production process to its communication. Weekend 1 In, participants in the course will analyse sustainability as an essential quality for building a reputation as a credible player in the international fashion system. They will study in close detail the series of initiatives launched in the textile, clothing and accessories sectors which have led to the creation of the ethical garment as the component of an aesthetic and social lifestyle. Weekend 2 Adopting a strategic approach to the concept of sustainability, the participants will analyse the impact of this on the production process and on the changes required to implement a new sustainable company policy. Participants will examine the production chain to study in depth the production systems of eco-sustainable fibres and fabrics, their uses and properties, analysing cases of companies that have adopted sustainability as a key factor of success and innovation. Weekend 3 Participants will analyse the sociological aspects of the consumption of the fashion product and this will lead them to investigate the evolution of the supply chain and how to design a sustainable fashion collection. The life cycle of the fashion product has changed over the years, continuously increasing the frequency of purchase based on the fact that products quickly become obsolete. Weekend 4 Participants will study the strategic communication tools that can be used to foster an increase in the corporate brand value, using the consolidation of sustainable production processes as a competitive edge. The classroom lessons will be alternated with workshops and presentations by companies from the industry

37 Milano London Milano Firenze London 6 Weekends ADVANCED FASHION DESIGN This course is intended for designers who are looking to enhance their professional skills and add to their creative portfolio with a contemporary presentation and vision. Aimed at individuals already working in the industry, or with prior study in Fashion Design, participants will analyse the fashion market and explore the creative processes behind the creation of a successful portfolio, discovering how to formulate their own ideas and translate them into a coherent and effective visual representation. At an advanced level this course encourages the development of individual creativity, while also being open to connect to current trends and issues in fashion today. The overall aim of the course is to acquire the skills to create collection portfolios that are highly contemporary and instil innovation and creativity. Weekend 1 The first part of the course develops through a study and market analysis on macro trends. Meanwhile with the goal of fostering personal inspiration, creative research; acknowledged as a fundamental base for the preparation and development of individual projects, takes a look at contemporary trends and current issues in the industry. Weekend 2 The second part of the course focuses on transferring the research to an individual and practical fashion theme that also responds to market trends, participants are guided in designing and developing effective creative ideas with an appropriate selection of colours and fabrics. Weekend 3 The third part of the course focuses on the importance of shape definition, and the choice of materials and colours that lead to the correct coordination of a fashion collection. Participants are shown ways of translating creative ideas into focused projects that combine suitable aesthetics with specific market requirements. Weekend 4 This part of the course focuses an informed analysis on the core principles in the development of a portfolio covers: silhouettes, colour charts, fabrics and trimmings, right up to the planning and creation of a complete outfit, without of course ignoring technical aspects related to product viability. Weekend 5 In the last phase participants will have the opportunity to complete their individual project, assisted in the preparation a professional presentation. They will analyse the relationship between the creation, and effective communication of a fashion style, presenting their work via inspirational creative figures, suitable fashion illustrations, and detailed technical charts. Weekend 6 In the final part of the course, participants aim to conclude the course with a professional presentation that combines the creative aspects of design with reflections on social aspects and appropriateness to their reference market. 6 Weekends LUXURY FASHION FOR PROFESSIONALS The luxury sector is one of the driving forces behind the fashion system. And it is also one of the most dynamic and innovative: new brands sit comfortably alongside legendary ones, new strategies are developed, new methods of communication and interaction with customers are outlined. The course aims to provide participants with the tools they need to analyse the current trends in the luxury fashion segment in close detail and understand how these are likely to evolve in the future. Weekend 1 During, the participants will study the meaning of luxury fashion today and how it is likely to develop in the future. They will analyse the economic and social trends, understanding its economic and social evolution and its influence on consumption in the luxury segment. Weekend 2 Participants will analyse the meaning of the concept of luxury: what luxury means today in the fashion market (its characteristics and values), how it materialises in the various segments (clothing, accessories, cosmetics, jewellery, watches, home collections) and the competitive panorama. Weekend 3 The brand strategies of the luxury fashion sector: the course will teach participants to recognise the main players in the luxury fashion industry and to become familiar with the strategies used by both the legendary luxury brands (Prada, Gucci, Salvatore Ferragamo etc.) and new, emerging brands (such as Paula Cademartori and Gianvito Rossi). By identifying the winning strategic factors, participants will learn to understand how a winning market position can be achieved in the luxury fashion segment. Weekend 4 Participants will examine the aspects relative to the communication of fashion and luxury brands in the lessons held during Week 4, analysing and comparing the different communication systems of the fashion segments. They will also analyse luxury digital marketing by studying case histories and attending presentations by companies from the industry. Weekend 5 This week, participants will study the distribution of the luxury fashion product and the world of retail fashion both online and off line. They will analyse the internationalisation policies of the luxury fashion brands and the principles of distribution in relation to products, consumers and markets and the relative legal and contractual aspects. Weekend 6 By outlining the possible evolutionary trends of the fashion and luxury sector, participants will learn to define the luxury fashion of tomorrow by performing a specific analysis of its possible forms in the future in terms of products and services, and its developments

38 Firenze Paris London Firenze Paris London 6 Weekends FASHION BUYING FOR PROFESSIONALS The fashion buyer plays a key role in the world of fashion; he or she is a trade expert with the task of observing and interpreting the trends and choosing the most suitable products and collections to introduce into a store, based on their awareness of all the new moods and intuition of the season s trends. The course aims to help participants fully understand the role of the fashion buyer, seen from different viewpoints: end consumer, multi-brand retailer, brand-owner company, vertical retailer and e-commerce website. Weekend 1 Participants will define the ideal personal characteristics of the fashion buyer, the company structures in which they could potentially be required to work and how they interact with store merchandisers by analysing the unique aspects of fashion digital buying and the new skills of the profession in the field of management. Weekend 2 Participants will perform a critical analysis of trends and, based on this, identify the criteria for selecting brands and making decisions about extending their in-store presence, in line with the corporate image the KPI (for physical and digital retail markets), store & visual planning based on buying and vice versa. Weekend 3 Through classroom lessons, talks by key players in the trade and practical exercises, the course will tackle subjects ranging from market analyses to the construction of a typical order for each format and cluster of stores, from the segmentation of end consumers to the definition of an assortment planning operation (options regarding width, depth, price bracket, styling and fit). Weekend 4 During this week, participants will analyse the aspects related to planning budget targets and analysing the profitability of the point of sale, defining the economic and financial indicators to be considered for the construction of strategic profit models.participants will study the management plan for the fashion store, the importance of configuring the sales area effectively and of visual merchandising. Weekend 5 The new technologies in the retail market designed to support buying. The digital revolution in progress is also transforming the companies in the retail sector, which must now develop new approaches to the clientele and new business models as the consumer becomes increasingly active and interactive. The store can become a distribution centre for digital services where the traditional sale is integrated with e-commerce, m-commerce and mobile services. Weekend 6 In Week 6, participants will analyse Customer Relationship Management in relation to the traditional customer and the developments of the Net Economy. The purchasing experience for the fashion product has changed over the last few years and the customer lives in an extremely complex environment characterised by the complexities of the technologies, the wide variety of the supply, the speed of the transactions and the increase in offline and online opportunities. 6 Weekends VISUAL MERCHANDISING FOR PROFESSIONALS This course will offer the participants the opportunity to discover the techniques of fashion visual merchandising, both for displays created in store windows and also within the point of sale. It will aim to help them understand the fundamental aspects of consumer behaviour and apply visual merchandising techniques in such a way as to improve the selling capacity and increment the productivity of the point of sale. Weekend 1 Participants will be introduced to the consumer shopping experience, and witness the definition of the reference target groups and the various methods of communication used in visual merchandising for the commercial and luxury markets. Participants will also analyse the visual communication elements of the point of sale: location, competitors, shop front, entrance, windows and displays. Weekend 2 In, participants will study in detail the shop window, the first point of contact between the store and the consumer. They will analyse the types of messages communicated and the different types of window. They will also learn techniques for purchasing the elements used to dress the window effectively, including choosing the theme, the importance of colour and light and the choice of the props and mannequins used. Weekend 3 Participants in the course will study the environment inside the point of sale, a fundamental element for defining how to assign the spaces based on the sales targets. The focus will be on merchandising techniques for understanding how the store interior looks and identifying how best to plan out the consumer s route within the areas in which the products are displayed. By understanding how to classify and how best to position products, participants will learn to create visual principles for displaying them as effectively as possible. Weekend 4 The visual merchandiser must know, and be capable of interpreting, the data resulting from analyses performed on sales in order to design windows and displays. They must also comprehend the concepts of sell-in and sell-out, know how to identify best and slow sellers and understand how to intervene effectively, in agreement with the store manager and the merchandiser, to improve the performances of the point of sale. Weekend 5 Synergies with the new media and social networks are important for improving the communication of offshore and online stores, with a view to increasing the relative visitor flows, creating a positive memory of the point of sale and building consumer loyalty. The classroom lessons will be alternated with workshops and presentations by companies from the retail industry. Weekend 6 During the last week, participants will analyse consumer loyalty-building policies and aftersales techniques. They will also complete the exercise designed to create a merchandising book for use in points of sale, which will provide window-dressing guidelines

39 Milano 1 London Milano 4 Weekends INTERIOR DESIGN FOR PROFESSIONALS Being constantly up-to-date on the latest trends related to one s specific field of work is crucial for every industry professional. This course will guide participants through the latest fashion trends in the contemporary interior design sector by developing a style that is capable of defining decor with professionalism and originality. They will be guided through an overview of new proposals in the field of furniture design and showroom installation, as well as in the selection of new upholstery materials, fabrics and wallpapers for home collections. During this course participants will fine-tune their aesthetic sensitivity and decorative skills, and prepare a final Trend Board to an Interior space. Weekend 1 By focusing on the History of Italian Design participants are able to interpret the evolution of contemporary design. They begin to work on a Trend Board for an Interior Design space, representing a synthesis of new product research. Weekend 2 Participants will be guided through an overview of new proposals in the field of furniture design and showroom installation, as well as in the selection of new upholstery materials, fabrics and wallpapers for home collections and new lighting products. Weekend 3 The interior design project will be developed with innovative proposals analysed, ranging from upholstery surfaces to colour solutions, from design furniture to lights with a sustainable approach in a luxury context. Weekend 4 To further reinforce research development participants look at graphic presentation represented in professional layouts. The Trend Board prepared will be coordinated to the overall interior design proposal. 6 Weekends LIGHTING DESIGN FOR PROFESSIONALS Over the last few years, the lighting design sector has developed significantly and today the demand for professional figures capable of understanding the dynamics of the relative scenarios in constant evolution continues to grow. The Course is designed for those who intend to extend and fine-tune their competences, in line with the most recent technological innovations and their uses but also from a creative point of view, where light is considered a true material. Weekend 1 During the first week, participants will be introduced to a theoretical presentation of the topic light, considered primarily from the physical, biological, technological, historical and applicative viewpoints, in the various sectors: from architecture to domestic and office environments; from the world of retail to the contract segment; from outdoor lighting to lighting for urban design. Theoretical lessons and seminars offer the participants the opportunity to acquire notions about the most recent innovations in the lighting design sector and become familiar with the working field of the lighting designer. Weekend 2 This week, the attention will focus on how light interacts with its surrounding space, urban environment and scenery. Light as a characteristic that is perceived by the senses and emotions and therefore, as an ergonomic element based not only on quantity but also on quality, a device that makes our actions possible in a given context. In particular, participants will be offered the opportunity to acknowledge the work of the artists and lighting designers who operate in the international scene and are actively involved in experimenting with both the technical and creative aspects of light. Weekend 3 In week 3, participants will study in depth the technical properties of light and the new materials used in the lighting design field: from the use of OLED (Organic Light Emitting Diode) sources, to more advanced strategies for controlling lighting equipment, depending on the various types of intervention. The main lighting calculation software systems will also be presented. Weekend 4 During Week 4, the classroom lessons will be alternated with workshops and practical sessions geared to enable participants to experiment with the methodologies and techniques they have acquired. These will also prepare them for developing designs by analysing case histories, visiting industries and showrooms and performing activities specifically structured to help them explore the most recent applications and emerging trends in depth. Weekend 5 Participants will analyse the world of light in the retail space from both a functional and decorative stance, investigating the various lighting solutions available for the commercial environment. Energy, sustainability, domotics, but also interpretative lighting and the relationship between natural and artificial light today present themselves as some of the emerging issues. In line with these fields of research, a work briefing assigned by an external customer, professional studio or leading company in the lighting design sector will be proposed. Weekend 6 During Week 6, under the guidance of their tutors and assistants, the participants in the course will be invited to complete an individual design of their own and their final presentation. They will also learn about the main international trade exhibitions in the field of lighting, such as Euroluce-Salone Internazionale del Mobile in Milan and Light+Building in Frankfurt, as well as several expositional initiatives dedicated to the world of light. 74 1) This short course also supplies the tools to interpret the new trends presented during Milan Design Week Salone del Mobile, the main industry event and international reference point for the furnishing and design sector. 75

40 Made in Italy Made for you FIND OUT MORE ABOUT FASHION, ART & DESIGN ACADEMIC COURSES, SCHOOL LOCATIONS, OPPORTUNITIES AND STUDY SCHOLARSHIPS AT ISTITUTOMARANGONI.COM

41 Istituto Marangoni Milano The School of Fashion Via Verri Milano Italy t. +39 (0) f. +39 (0) milano@istitutomarangoni.com The School of Design Via Cerva Milano Italy t. +39 (0) f. +39 (0) design@istitutomarangoni.com Istituto Marangoni Firenze The School of Fashion & Art Via de Tornabuoni Firenze Italy t. +39 (0) f. +39 (0) firenze@istitutomarangoni.com London Paris Milano Firenze Istituto Marangoni Paris The School of Fashion 48 Rue de Miromesnil Paris France t. +33 (0) paris@istitutomarangoni.com Istituto Marangoni London Miami Mumbai Shanghai Shenzhen The School of Fashion 30 Fashion Street London E1 6PX United Kingdom t. +44 (0) f. +44 (0) london@istitutomarangoni.com Istituto Marangoni Mumbai The School of Fashion & Design Ceejay House, F Block, Shivsagar Estate Dr. Annie Besant Road Worli, Mumbai t. +91 (0) mumbai@istitutomarangoni.com Istituto Marangoni Shanghai The School of Fashion Unit , floor 30, tower 2, plaza 66, no Nan Jing Xi Road Shanghai t. +86 (0) f. +86 (0) shanghai@istitutomarangoni.com The School of Fashion Design & Marketing 9 th Floor, Building F, no. 652 Changshou Road Shanghai t. +86 (0) shanghai.school@istitutomarangoni.com Istituto Marangoni Shenzhen The School of Fashion & Design Building E6 OCT-Loft Kaiping street, Nanshan District Shenzhen t. +86 (0) f. +86 (0) info@istitutomarangoni-shenzhen.cn Istituto Marangoni Miami The School of Fashion Istituto Marangoni Building 3700 NE 2 nd Avenue FL Miami istitutomarangoni istitutomarangoni t. +1 (0) istitutomarangoni.com miami@istitutomarangoni.com 78 79