Influencing the influencer BRAND OVERVIEW 2018

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Rosalyn Jacobs
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1 Influencing the influencer BRAND OVERVIEW 2018

In 2018, Harper s BAZAAR Australia will celebrate its 20th anniversary and remains as relevant as ever. We like to say our reader is a well-dressed woman with a well-dressed mind.

2 In 2018, Harper s BAZAAR Australia will celebrate its 20th anniversary and remains as relevant as ever. We like to say our reader is a well-dressed woman with a well-dressed mind. She considers us an authority on luxury fashion and style, but she also wants her finger on the pulse when it comes to the intriguing people in its orbit, wellness and beauty trends, pop culture and travel. Our print edition publishes 10 times a year and is one of the leading premium fashion magazines in Australia, boasting readers with the highest average personal income for full time workers within the Women s Lifestyle and Fashion category. At BAZAAR we pride ourselves on informing readers about the most beautiful, covetable and relevant ready-to-wear, accessories and jewels, while respecting the fact that our readers are some of the savviest and most stylish women in the country, with a strong sense of their own personal taste.

3 BAZAAR GLOBAL BRAND Influencing the fashion landscape for over 150 YEARS 32 EDITIONS worldwide 17.5 MILLION social media followers 16 MILLION unique visitors Australia s HIGHEST-SELLING luxury fashion title

Every image and every sentence in Harper s BAZAAR has to ignite an emotional response.

4 BAZAAR PHILOSOPHY Harper s BAZAAR influences the influencer and is in the business of creating desire, which is why we are unapologetic when it comes to our narrow focus on the world of luxury fashion. Every image and every sentence in Harper s BAZAAR has to ignite an emotional response. We want our reader to get lost in our pages, escape for a moment and be seduced by what she sees. We want her to leave the world of BAZAAR inspired and wanting to purchase what she has seen and share it with her network. KELLIE HUSH, Editor-in-Chief

BAZAAR EDITORIAL PROFILES E U G E N I E K E L LY Deputy Editor/Beauty & Features Director Eugenie spent her early career working on young women s titles, including Cosmopolitan Australia, B and ELLE

Telegraph and Harper s BAZAAR. She joined the latter in 2003 as beauty director, along the way interviewing fashion legends such as Nicolas Ghesquière, Tom Ford and Victoria Beckham.

N AO M I S M I T H CAROLINE TRAN Junior Fashion Editor Travel & Culture Editor ELIZA O HARE C LA R E M AC L E A N AUBREE SMITH Naomi has forged a 20-year career in fashion magazines, having first

During her eight-year tenure there, Naomi collaborated with leading photographers Daniel Jackson and Greg Kadel, among others, and combined her love of fashion and travel to produce the magazine s

She became acting fashion director at Harper s BAZAAR in 2014 and has since created several iconic covers and fashion stories that have been syndicated globally throughout the Harper s BAZAAR network.

She brought with her a well-developed knowledge of the womenswear market, with a strong focus on consumer appeal in the retail sector.

5 BAZAAR EDITORIAL PROFILES E U G E N I E K E L LY Deputy Editor/Beauty & Features Director Eugenie spent her early career working on young women s titles, including Cosmopolitan Australia, B and ELLE Australia, and for the past 20 years has written beauty, health and travel features, columns and celebrity cover stories for titles as diverse as The Sydney Morning Herald, The Sun-Herald, The Sunday Telegraph and Harper s BAZAAR. She joined the latter in 2003 as beauty director, along the way interviewing fashion legends such as Nicolas Ghesquière, Tom Ford and Victoria Beckham. In her current role, she works across all topics that encompass the zeitgeist, cherry-picking what will appeal to and captivate the discerning BAZAAR reader. N AO M I S M I T H CAROLINE TRAN Junior Fashion Editor Travel & Culture Editor ELIZA O HARE C LA R E M AC L E A N AUBREE SMITH Naomi has forged a 20-year career in fashion magazines, having first risen through the ranks at Marie Claire Australia and ELLE Australia before taking on the top post of fashion director at Vogue Australia. During her eight-year tenure there, Naomi collaborated with leading photographers Daniel Jackson and Greg Kadel, among others, and combined her love of fashion and travel to produce the magazine s first app. She became acting fashion director at Harper s BAZAAR in 2014 and has since created several iconic covers and fashion stories that have been syndicated globally throughout the Harper s BAZAAR network. Caroline joined Harper s BAZAAR in 2013 after her tasteful eye was noticed in the fashion cupboard at Shop Til You Drop. She brought with her a well-developed knowledge of the womenswear market, with a strong focus on consumer appeal in the retail sector. She scours the market in search of the best looks for BAZAAR s prized main fashion and cover shoots, and is additionally responsible for styling profiles and the trend pages mixing international and local designer fashion in a luxury environment. Eliza has 25 years experience in women s magazines in Australia and the UK, writing, editing and producing content for both print and online. She has edited women s titles in both countries, and as a feature writer has contributed to publications including Belle, Vogue Australia, Russh, Inside Out and The Australian. Eliza joined Harper s BAZAAR as associate editor, lifestyle & culture to chronicle luxury in the areas of travel, interiors and lifestyle. Additionally, she produces special projects and edits both the local simplifiedmandarin edition of BAZAAR and the annual BAZAAR Bride. Clare has worked across fashion features since 2008, when she joined the team that launched Grazia Australia. After spending four years writing snappy fashion copy and honing her eye for important trends at the style- and celebrity-focused weekly, she was appointed fashion features editor at Harper s BAZAAR. Now executive editor, fashion, Clare is responsible for commissioning and writing style and brand profiles and creating trend reports. Aubree joined Harper s BAZAAR in 2014 working her way up from a fashion team intern to the Market Editor. Having spent her fashion career at BAZAAR, Aubree has a strong knowledge of the luxury womenswear market; both locally and internationally. Working closely with the Fashion Director and Junior Fashion Editor, Aubree is responsible for searching the market for must-have looks for BAZAAR s main fashion shoots and curating BAZAAR s lust-worthy. Fashion Director Executive Editor, Fashion Market Editor

BAZAAR EDITORIAL PILLARS FASHION Each issue, Harper s BAZAAR features

by Australia s most talented and acclaimed photographers, fashion editors

The fashion section also contains: Style, BAZAAR and Buzz pages providing

makeup, anti-ageing and wellness trends, indepth product news, practical

greatest style icons, creative directors and stars.

6 BAZAAR EDITORIAL PILLARS FASHION Each issue, Harper s BAZAAR features spectacular locally produced shoots and stunning fashion features created by Australia s most talented and acclaimed photographers, fashion editors and models. The fashion section also contains: Style, BAZAAR and Buzz pages providing fashion news, profiles and the season s key looks, with the bags, shoes and jewels that bring it all together. The cover story our cover star interview, accompanied by a fashionfocused photoshoot. BEAUTY & HEALTH Our beauty and health pages are the ideal blend of hair, makeup, anti-ageing and wellness trends, indepth product news, practical advice, celebrity inspiration and spectacular shoots that employ the same high standards as our fashion shoots. CULTURE An intelligent blend of art, music, performance, literature and cinema. A FASHIONABLE LIFE A peek inside the enviable homes of some of the world s greatest style icons, creative directors and stars. Plus: shopping and news pages dedicated to trend-driven homewares, interiors and lifestyle products. ESCAPE The best of luxury travel every issue, from the capitals of cool to the world s most beautiful villas and private islands. Five-star adventure with a fashionable edge. FLASH! The hottest event reportage from the parties you wish you were invited to all around the world.

BAZAAR SIGNATURE PROPERTIES BAZAAR AT WORK BAZAAR at Work is an editorial pillar with content across all platforms.

A resounding success, BAZAAR in Bloom in 2017 raised more than $375,000 for the new world-class Fertility & Research Centre at The Royal

BAZAAR enlisted 31 Australian fashion designers including Carla Zampatti, Alex Perry,Ellery and Zimmermann to create one-off couture

Money was raised via ticket sales and a raffle and silent auction of prizes from Prada, Louis Vuitton, Christian Dior, Longines and many

This special execution in the August issue of BAZAAR will continue to celebrate Australian women who are high achieving, inspiring,

BAZAAR is highly committed to recognizing women of all ages who are leaders in the community and true architects of style.

7 BAZAAR SIGNATURE PROPERTIES BAZAAR AT WORK BAZAAR at Work is an editorial pillar with content across all platforms. A series of forum-style events hosted by editor-inchief Kellie Hush and featuring many of the women profiled in the magazine, BAZAAR at Work is the premium women s networking event with brand integration and partnership opportunities. Launched in 2015, BAZAAR in Bloom is a couture fashion event in aid of The Royal Hospital for Women Foundation. A resounding success, BAZAAR in Bloom in 2017 raised more than $375,000 for the new world-class Fertility & Research Centre at The Royal Hospital for Women in Sydney. BAZAAR enlisted 31 Australian fashion designers including Carla Zampatti, Alex Perry,Ellery and Zimmermann to create one-off couture dresses that were presented in a salon-style runway show on the night and then exhibited at Westfield Sydney. Money was raised via ticket sales and a raffle and silent auction of prizes from Prada, Louis Vuitton, Christian Dior, Longines and many others. In 2018 Harper s BAZAAR Australia will relaunch Fabulous At Every Age as Visionary Women. This special execution in the August issue of BAZAAR will continue to celebrate Australian women who are high achieving, inspiring, sophisticated, stylish and from diverse backgrounds. BAZAAR is highly committed to recognizing women of all ages who are leaders in the community and true architects of style. This partnership offers advertising partners an engaging platform in which to be associated with such recognized women and to integrate the key brand propositions, celebrating style, confidence, leadership and success. Success, intelligence and elegance are in BAZAAR s DNA, and to mark the end of the year, the December issue celebrates Australian women with these qualities who made a big impact in the previous 12 months, with a photoshoot and feature profile, and special networking event.

This multiplatform milestone celebrates her most influential muses (a veritable who s who of fashion) with a 17-page global editorial feature and party that is fashion week s most buzzed-about event.

8 BAZAAR X CARINE ROITFELD In 2012, Carine Roitfeld joined forces with Harper s BAZAAR internationally as global fashion director. She is a visionary in the fashion world and this collaboration is the first time anything like it has been done with Harper s BAZAAR worldwide. Two years later, Carine Roitfeld s ICONS was born. This multiplatform milestone celebrates her most influential muses (a veritable who s who of fashion) with a 17-page global editorial feature and party that is fashion week s most buzzed-about event. The ICONS feature is the cornerstone of BAZAAR s September Fashion Issue, the most anticipated issue worldwide. This event provides exclusive sponsorship opportunities to engage industry influencers by aligning your brand with BAZAAR s most anticipated issue, global icon Carine Roitfeld and the most celebrated names in modelling, movies and music.

9 BAZAAR EDITORIAL CALENDAR 2018 JAN/FEB MAR APR MAY JUN/JUL AUG SEP OCT NOV DEC ON SALE 18 Dec Feb Mar Apr May Jul Aug Sep Oct Nov 2018 PRINT Runway report Spa special 20th ANNIVERSARY ISSUE New-season style Carine Roitfeld fashion shoot The Denim Special The Accessories Guide Speed Shopping: Denim, Bags, Shoes & Jewels Beauty issue Future Beauty Mother s Day fragrances The Luxury Issue Luxury Accessories Guide High jewellery Aspirational Luxury escapes Motoring special Visionary Women A/W Runway Report Watches special BAZAAR Icons: Carine Roitfeld fashion shoot BAZAAR Bride Body Issue Swim Tanning & Summer Hair Sunglasses special Spring Racing Carnival 2018 Woman of the Year Christmas gift guide Chinese New Year edition BAZAAR in Bloom charity gala EXTENSIONS

BAZAAR CONTACTS NAME Paul Gardiner POSITION Commerical Director PHONE NUMBER +61 (02) 9282 8676 EMAIL PGardiner@bauer-media.com.

10 BAZAAR CONTACTS NAME Paul Gardiner POSITION Commerical Director PHONE NUMBER +61 (02) Brigitte Guerin Group Brand & Partnerships Director +61 (02) Karen Holmes Head of Key Accounts +61 (02) Will Jamison Head of Direct Sales, VIC +61 (03) Judy Taylor QLD Head of Sales +61 (07) Ben Wiles SA Sales Manager +61 (03) Nicky Simpson WA Sales Manager

No.1. marie claire is still the. growing fashion magazine

No.1. marie claire is still the. growing fashion magazine MEDIA KIT 2018 marie claire is still the No.1 growing fashion magazine marie claire has had the highest growth in readership in the category POP (3.1%), and it s our 3 rd consecutive readership increase.