ELLE IN THE WORLD PRESENT IN 46 COUN- TRIES, ELLE IS THE LARGEST FASHION MAGAZINE IN THE WORLD. WITH OVER 21 MILLION READERS AND 6.

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1 ELLE MEDIA KIT 2017

2 ELLE IN THE WORLD PRESENT IN 46 COUN- TRIES, ELLE IS THE LARGEST FASHION MAGAZINE IN THE WORLD. WITH OVER 21 MILLION READERS AND 6.5 MILLION COPIES EACH MONTH.

3 LUXURY WITH ATTITUDE ELLE is irreverent and bold, betting on the new and approaching fashion in a young and innovative way. ELLE IN BRAZIL DIGITAL PIONEERING ELLE was the first fashion magazine to reach tablets, to feature augmented reality on the pages of its magazine, and to provide realtime coverage of the fashion weeks via Facebook Live and Periscope. IN TUNE WITH THE LUXURY MARKET As well as major international luxury brands such as Prada, Céline and Marc Jacobs, Elle, ahead of other fashion magazines, has incorporated diversity as a topic of fashion editorials.

4 ELLE IN BRAZIL ELLE IS IN TUNE WITH THE CONTEMPORARY DISCUSSIONS AND IS NOT AFRAID TO INNOVATE BY MAKING ISSUES SUCH AS THE FEMINIST MANIFESST AND THE MIRROR COVER, REPLICATED BY MAGAZINES AROUND THE WORLD. THESE CHARACTERISTICS HAVE PROVIDED, IN THE CURRENT YEAR, SEVERAL ACKNOWLEDGMENTS FOR THE BRAND: FIPP The only Brazilian publication to be cited in the FIPP editorial, in the world s largest print innovation report (2016). MOST ADMIRED OUTLETS Winner in the Best Digital Engagement category by Meio & Mensagem (2016). SABER LATIN AMERICA Best digital campaign for the action #VocêNaCapa (2015). AMPRO GLOBES AWARDS Gold in the Best Event Experience category and Silver in the Best Idea or Innovative Concept category by ELLE Fashion Preview 2016 (2016). COLUMNIST OF THE YEAR Best Promotional Event Grand Prix by ELLE Fashion Preview, held in 2015 (2017). ABRIL JOURNALISM AWARD The biggest winner of 2016: Magazine of the Year (popular vote and jury), Cover of the Year (popular vote and jury), News Article of the Year (fashion and beauty) and photoshoot (2016).

5 ELLE IN BRAZIL FIRST AT ELLE Big fashion names chose Elle to conduct major projects in Brazil: Karl Lagerfeld made his first cover in the country for ELLE; Bella Hadid, Miranda Kerr and Alexa Chung posed first for Elle Brasil. IN TUNE WITH THE NEW ELLE has released and continues to release major fashion names such as Daniel Hernandez, Alexandre Herchcovitch, Thairine Garcia, and Adriana Barra. MAIN TOP MODELS ELLE features on its covers the main models from Brazil and the world, such as Karlie Kloss, Bella Hadid, Miranda Kerr, Alek Wek, Isabeli Fontana, Gisele Bündchen, Stella Maxwell, Carol Ribeiro, Valentina Sampaio, and others.

6 ELLE BIG NUMBERS DIGITAL PRINT 55K COPIES SOLD PER MONTH + 276K READERS SITE + 628K FOLLOWERS ON INSTAGRAM + 645K LIKES ON FACEBOOK 685K PAGE VIEWS + 398K UNIQUE VISITORS Source: Social Media - Nov/17. Circulation: Avarage IVC Jan-Aug/2017. Website: ComScore Multiplatform - Sep/2017. Readers: Projection conducted by Editora Abril based on the EGM/Marplan and IVC studies consolidated (printed+digital).

7 ELLE READERS OPEN-MINDED STYLISH MODERN OPTIMISTIC FUN SELF-CONFIDENT URBAN SMART CURIOUS TRENDSETTER INFORMED VANGUARD MODERN INSPIRING

8 ELLE READERS 43% DO NOT READ COMPETITOR'S MAGAZINE. *COMPETITOR: VOGUE 59% IN CLASSES A & B 61% AGED YEARS OLD 73% WOMEN 40% GO SHOPPING TO RELAX 43% ASK FOR ADVICE BEFORE MAKING PURCHASES Source: Tom Micro - Marplan consolidated.

9 SPECIAL PROJECTS

10 ELLE FASHION PREVIEW THE EVENT ALREADY STARRED UP THE PONTE ESTAIADA, JK IGUATEMI SHOPPING, SANTOS DUMONT AIRPORT AND THE LARGEST AQUARIUM IN SOUTH AMERICA. Winner at AMPRO GLOBES AWARDS in the Best Event Experience (Gold) and Best Innovative Idea or Concept (Silver) categories, Elle Fashion Preview once again proves to be the best fashion experience.

11 ELLE + SPFW A LEADER IN THE SEGMENT, ELLE ALWAYS COVERS EVERYTHING THAT HAPPENS IN THE COUNTRY'S MAIN FASHIONABLE WEEK, SÃO PAULO FASHION WEEK, ON ALL ITS PLATAFORMS.

12 ELLE TALKS Customers have the opportunity to promote a discussion in their events, bringing quality fashion content with one of the leading authorities on fashion Brazil, SUSANA BARBOSA, Editor-in-Chief for ELLE, accompanied by an editor of the magazine.

13 WHY ADVERTISE ON ELLE? 1 IT IS WORLD S LARGEST FASHION MAGAZINE. 2 IT PRESENTS RELEVANT FASHION CONTENT IN A DIFFERENT WAY. 3 HAS THE MOST COMPETITIVE BASED ON ITS COMPETITORS 4 BRINGS THE BEST OF FASHION LUXURY WITH NO FEAR OF INNOVATE AND BEING NUMBER ONE ON ITS SEGMENT * Based on the CPM circulation of the competitor VOGUE. Source: IVC - Aug/2017

14 THANKS!