10 YEARS AT NUMBER ONE
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- Jemima Craig
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2 GLAMOUR OVERVIEW GLAMOUR: GLAMOUR magazine is the fastest selling women s magazine in the UK. Launched in 2001 it was hailed as a 21 st century magazine and within six months was selling more copies at UK newsstand than any other monthly magazine in its sector. A year after its launch it took the number one spot in sales terms; a position it s maintained ever since. GLAMOUR S unique premise is a high quality fashion, beauty, celebrity and lifestyle magazine published in a compact format, at an accessible price. GLAMOUR.com provides readers with exclusive access into the glittering world of celebrity, fashion and beauty. With breaking news, exclusive celebrity interviews, behind-the-scenes videos, fashion tips, and expert hair and beauty advice, GLAMOUR.com gets a glimpse into the world of everything that is stylish. Four iphone Apps have been released since April 2011: Inside GLAMOUR, Fast Beauty, Take me to the Hairdresser, Celebrity News GLAMOUR.COM awarded Top 10 favourite women s website Autumn 2011 as voted by UK internet users
3 THE BEST IN THE INDUSTRY Jo Elvin heads a talented team Who work only with the best
4 BRAND POWER GLAMOUR BRAND POWER 18% of GLAMOUR readers use GLAMOUR.com 49% of GLAMOUR.com users read GLAMOUR 15% of those who have a touch point with the GLAMOUR brand, do so in print AND online. This audience is referred to as GLAMOUR² 58,000 GLAMOUR Facebook likes 75,000 GLAMOUR Twitter followers 4 GLAMOUR iphone Apps have been released since April 2011, with a combined download total of 107,000 Source: Ipsos MediaCT (14,908 online GB adults)/iphone, latest month to date Feb 2012
5 READER PROFILE MEDIA INFORMATION PRINT CIRCULATION: 470,138 UK Actively Purchased: 428,514 UK Subscriptions: 58,130 ONLINE SITE TRAFFIC: Page impressions: 27,468,700 Unique users: 1,062,275 READERSHIP: 1,064,000 Average age: 30 Female: 94% AB: 29% ABC1: 65% USER PROFILE: Average age: 31 Female: 94% ABC1: 73% Source: ABC Jan Jun 12/NRS Jan Jun 12/ Google Analytics Jan-Jun 2012
6 FASHION GLAMOUR seamlessly combines fashion at all levels, whether its source be designer or high street, making it both aspirational and accessible to its readers. GLAMOUR is the ultimate shopping guide Charlotte-Anne Fidler, Creative & Fashion Director GLAMOUR featured 545pp of fashion editorial in the past year GLAMOUR readers collectively spend 1.3 billion and GLAMOUR.com users collectively spend 1.1 billion on fashion per year 67% of GLAMOUR readers and GLAMOUR.com users like to invest in good quality fashion items 73% of GLAMOUR readers and 62% of GLAMOUR.com users agree it is important to look well dressed 66% of GLAMOUR readers have bought a fashion item or an accessory as a direct result of seeing it in GLAMOUR Source: NMR Mar 11-Feb 12/TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21 st Century Woman 2010 (conducted by YouGov)
7 BEAUTY GLAMOUR is the expert in beauty we devote more pages to beauty than any other magazine and that is because our readers are as passionate about beauty as we are. Every issue is jam-packed with the latest product innovations, insider tips and real cando practical advice. Beauty is incredibly democratic everyone can feel the excitement of a new lipstick or a great perfume and we love nothing more than to share our secrets with our readers Alessandra Steinherr, Beauty Director GLAMOUR featured 338pp of beauty editorial in the past year GLAMOUR readers collectively spend 1.2 billion* beauty products per year 82% of GLAMOUR readers and 81% ofglamour.com users agree that beauty is an essential part of the whole fashion look 80% of GLAMOUR readers and 79% of GLAMOUR.com users agree that investing in skincare is an investment in their skin 88% of GLAMOUR readers and 87% of GLAMOUR.com users agree that wearing make-up boosts their confidence Source: NMR Mar 11-Feb 12/TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21 st Century Woman 2010 (conducted by YouGov)/ *based on readership of 1,401,000,
8 WATCHES & JEWELLERY MEDIA INFORMATION Glamour readers collectively spent 75 million on jewellery in the past 12 months Glamour readers collectively spent 27 million on watches in the past 12 months 35% of GLAMOUR readers and 30% of GLAMOUR.com users own diamond jewellery 67% of GLAMOUR readers and 69% of GLAMOUR.com users agree that it s important to complete their look with a great watch or a beautiful piece of jewellery 42% of GLAMOUR readers and GLAMOUR.com users often ask for a watch or jewellery as a gift. Of those 73% of GLAMOUR readers and 72% of GLAMOUR.com users are very specific about what they ask for Source: TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21 st Century Woman 2010 (conducted by YouGov)
9 INFLUENTIAL INFLUENCE OF GLAMOUR 67% of GLAMOUR readers agree GLAMOUR has the best balance of beauty, fashion and celebrity 82% of GLAMOUR readers have bought something as a result of seeing it in GLAMOUR 58% of GLAMOUR readers and 56% of GLAMOUR.com users are often asked by their friends and family for advice on what products and brands to buy When GLAMOUR readers and GLAMOUR.com users last recommended a product to their friends, this resulted in a purchase in 50% of cases Source: GLAMOUR 21 st Century Woman 2010 (conducted by YouGov)/The Condé Nast Word of Mouth Survey 2010
10 PRINT RATECARD SIZE/ POSITION RATE Pages Run of Paper 23,949 Facing Matter 27,939 Specified or First Half 30,610 First Third 33,258 Editor s Letter/ Contents/ Masthead 39,908 Inside Back Cover 35,930 Outside Back Cover 45,239 Double Page Spreads Run of Paper 47,897 Front of Book 55,878 Specified or First Half 61,196 First Third 66,528 Inside Front Cover 82,498 Inserts Loose Inserts/ Tip-Ons (Machine) per Single Scent Strips/ Bound-In Inserts per
11 DEADLINES Cover Date On Sale Inserts Copy Deadline Booking Deadline Feb-12 5 th January 12 th December 29 th November 25 th November Mar-12 2 nd February 10 th January 20 th December 16 th December Apr-12 1 st March 7 th February 25 th January 20 th January May-12 2 nd April 13 th March 29 th February 24 th February Jun-12 3 rd May 10 th April 26 th March 23 rd March Jul st May 8 th May 23 rd April 20 th April Aug-12 5 th July 12 th June 28 th May 25 th May Sep-12 9 th August 17 th July 4 th July 29 th June Oct-12 6 th September 14 th August 1 st August 27 th July Nov-12 4 th October 11 th September 29 th August 24 th August Dec-12 1 st November 9 th October 26 th September 21 st September Jan-13 6 th December 13 th November 31 st October 26 th October
12 ONLINE RATECARD MEDIA INFORMATION Leaderboards Expandable leaderboard MPUs Expandable MPU Double Sky RATE 30 cpm 32 cpm 45 cpm 47 cpm 95 cpm Overlay Pre-roll Sponsorship List Purchase Custom Solutions Sponsorship 50 cpm 70 cpm 65 cpm 250 cpm POA POA
13 CONTACTS MEDIA INFORMATION LONDON OFFICE SIMON KIPPIN PUBLISHING DIRECTOR SALLIE BERKEREY ASSOCIATE PUBLISHER The Condé Nast Publications Ltd, Vogue House, Hanover Square, London. W1S 1JU Tel: DIGITAL LONDON OFFICE For all advertising enquiries, please contact: or call REGIONAL REPRESENTATION NORTH & MIDLANDS KAREN ALLGOOD REGIONAL SALES DIRECTOR The Conde Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: karen. allgood@condenast.co.uk
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