GROUP PROFILE 06/03/2018 OTB
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1 GROUP PROFILE 06/03/2018 1
2 GROUP OVERVIEW is an international fashion group, consisting of iconic brands Diesel, Maison Margiela, Viktor&Rolf, Marni, Paula Cademartori, and state-of-the-art companies Staff International and Brave Kid. Founded and chaired by Renzo Rosso, the group embodies his entrepreneurial spirit. is dedicated to pushing the boundaries of fashion and lifestyle, offering a portfolio of globally recognized brands to a new breed of consumers - those who challenge traditional perceptions and believe in individuality and authenticity. Our mission, in the words of Renzo Rosso, is to build not the biggest, but the most alternative fashion group. Standing for Only The Brave, even the name echoes the group s vision and values. 06/03/2018 The Group > Group Overview 2
3 HISTORY After creating Diesel in 1978, Renzo Rosso acquired complete control of the brand in 1985, surrounding himself with an international team of designers, and turning Diesel into a globally recognized brand. In the early 2000s, he started building a portfolio of iconic fashion brands and one-of-a-kind companies. In 2000, he acquired Staff International, a symbol of Made in Italy, which holds production and distribution license agreements with brands including Dsquared², Just Cavalli, Maison Margiela (and its contemporary line MM6), Marni Men, and Vivienne Westwood. In 2002, Renzo Rosso became majority shareholder of Maison Margiela. In 2008, Viktor&Rolf joined the group, followed by Marni in 2013 and by Paula Cademartori in In 2011, Brave Kid was created, capitalizing on 30 years of experience in childrenswear production and distribution. Today the company holds license agreements with Diesel, Marni, Dsquared², John Galliano, and Trussardi Junior. 06/03/2018 The Group > History 3
4 KEY MILESTONES Renzo Rosso founds the brand Diesel becomes majority shareholder of Renzo Rosso acquires The group Only The Brave is created Only The Brave opens its new headquarters built on the principles of eco-compatibility engages in the restoration of Venice s Rialto Bridge Only The Brave becomes majority shareholder of Only The Brave becomes majority shareholder of Only The Brave changes its name to is created Renzo Rosso takes full control of The Only The Brave Foundation, a not-for-profit organization, is born acquires The Group > Key Milestones 06/03/2018 4
5 GROUP ORGANIZATION 06/03/2018 The Group > Group Organization 5
6 OUR MISSION IS TO BUILD BRANDS FOR A NEW BREED OF CONSUMERS ENABLING DEVELOPMENT CHALLENGING CONVENTION FOSTERING CREATIVITY Unique and daring, iconic and innovative, we assemble like-minded brands appreciated by savvy and unconventional individuals who express themselves through fashion. As a corporate group, we provide resources to facilitate the long-term growth of our brands and companies, while contributing to the social and economic dynamics in the countries where we operate. Creativity is at the heart of everything we do. That s why we approach things differently, create a culture of innovation, and consistently inspire and cultivate creative minds. The Group > Mission 06/03/2018 6
7 A DIVERSE BRAND PORTFOLIO EXTENSIVE PRODUCTION KNOW- HOW A GROUP WITH STRONG COMPETENCIES A WIDE DISTRIBUTION NETWORK INNOVATIVE MARKETING CAPABILITIES The Group > Competencies 06/03/2018 7
8 DIESEL Diesel has long been a leading pioneer in denim and casual fashion, known for leading the trends in the industry while retaining its DNA. In recent years Diesel has evolved into the world of premium casual wear, a true alternative to the established luxury market. Through its journey, Diesel s philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that stands for passion, individuality and self-expression. Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. Brand lineup includes Diesel, Diesel Black Gold and Diesel Kid. Diesel is not just about apparel and denim: it s a lifestyle, which has been interpreted through partnerships with industry leaders to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L'Oréal) and a complete Living Collection (furniture with Moroso, lighting with Foscarini, kitchen with Scavolini, tableware with Seletti, wooden flooring with Berti, ceramic tiles with Iris). Diesel is a truly global company, present in more than 80 countries with 5,000 points of sale, including over 275 monobrand stores. 06/03/2018 Our Companies > Diesel 8
9 DIESEL TIMELINE Renzo Rosso founds Diesel Women s collection launched. Diesel continues to expand its worldwide presence Launch of first online store Renzo Rosso and EDUN s Ali and Bono Hewson join forces to further apparel trade and development in Africa under the name Sales top $5M and Renzo Rosso becomes sole owner Ad Kissing Sailors shatters advertising stereotypes Diesel s 30 th anniversary: seventeen parties around the world broadcast live online Diesel celebrates 30th anniversary in Japan with a see-nowbuy-now runway show, and a photo project with Terry Richardson First menswear collection created First flagship stores in New York, Rome, London Diesel receives Grand Prix Award at Cannes International Advertising Film Festival for the 4th time Diesel launches Beginning of international marketing strategy with Guides for Successful Living' campaign series Launch of a new, premium line extension called Our Companies > Diesel 06/03/2018 9
10 MAISON MARGIELA Maison Margiela is a fashion house founded in 1988 by Belgian designer Martin Margiela. The Paris-based house creates clothes according to the uniquely unconventional principles imagined by Martin Margiela himself, a philosophy in which deconstruction and heritage go hand in hand to create designs that showcase fashion as an art of meaning rather than a cult of personality. Maison Margiela crosses the fashion spectrum from its Artisanal collection, which has held the Haute Couture appellation since 2012, through ready-to-wear and accessories. John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the unique ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process. Daring and ambiguous, the Maison designs Haute Couture, women s and men s ready-to-wear, small leather goods, footwear, fine jewelry, fragrances, interior design and MM6, its contemporary line. Maison Margiela has developed a strong online retail presence and boutique network worldwide through signature store design and exceptional customer experience. The brand is present in key department and multibrand stores throughout Europe, the US, and Asia. 06/03/2018 Our Companies > Maison Margiela 10
11 MAISON MARGIELA TIMELINE 20 The Exhibition: a celebration of the Maison s first 20 years, at MOMU, Antwerp Founding of the Maison, headquartered in Paris Opening of the first Maison Margiela store Launch of MM6, in Tokyo women s contemporary line Launch of lines 11 & 22 collections of accessories and shoes for women and men Launch of line 12 fine jewellery collection Maison Margiela is H&M s guest designer, launching the Reedition collection Opening of Maison Margiela flagship store in Milan First women s ready-to-wear Défilé collection (SS89) Birth of Margiela s AIDS T- shirt. A percentage of sales is donated to French organization AIDES First men s collection (SS99) Opening of the Paris first store acquires Maison Margiela The Artisanal line becomes Haute Couture Launch of line 3 collection of fragrances, with its first scent (untitled) John Galliano becomes creative director of the house Our Companies > Maison Margiela 06/03/
12 MARNI Founded in 1994, Marni built its success on an elusive yet distinctive design signature that celebrates individuality. The label s visual language speaks of graphic rigor and unconventional detailing, and it pushes the subtle and subversive boundaries of function and proportion. More than anything else, Marni is an avant-garde spirit that juxtaposes artistic inventiveness, contrasting fabrics, sculptural shapes and limitless creativity to craft a new, quirky elegance. In an ongoing dialogue with the art world, Marni involves artists, both established and up-and-coming, in special projects for both retail and product initiatives. Marni s core business focuses on women s ready-to-wear, bags and shoes, however it also offers menswear and accessories, in addition to Bijoux, eyewear, childrenswear and fragrances. Since 2000, Marni has developed a strong retail presence offline and online (where it pioneered e-commerce). The brand's flagship stores and shops-in-shop are as innovative, unique and unconventional as the clothes on display saw founder and creative director Consuelo Castiglioni step down after over 20 years, and the appointment of new creative director Francesco Risso. 06/03/2018 Our Companies > Marni 12
13 MARNI TIMELINE Marni launches with a Fall-Winter Collection First Accessories Collection First boutique in Milan Launching of Marni s Virtual Store First retail opening in Shanghai First participation at Milan s Salone del Mobile with the project Wooden Beacons in collaboration with Matteo Thun Launch of the first Marni perfume acquires Marni Marni introduces its first advertising campaign Opening of the first Marni Flower Café in Umeda Hankyou department store in Osaka, Japan Opening of first London boutique First boutiques in NY Soho, Paris Avenue Montaigne and Tokyo Aoyama First collaboration with an artist: Richard Prince for S/S 2007 Collaboration with H&M for the Marni at H&M collection Opening of new showroom in Milan Opening of the Marni boutique in Milan Birth of the iconic Trunk Bag 06/03/2018 Set-up of Marni Japan Our Companies > Marni To celebrate its 20 th anniversary Marni launches a series of international events called Marni Prisma Marni s creative direction entrusted to Francesco Risso 13
14 PAULA CADEMARTORI Paula Cademartori is a luxury accessories brand founded in 2010 by the Italian-Brazilian designer. According to her sleek, sophisticated sense of style, true luxury is in the detailing, in the keen study of textures, colors and hardware as shown in the metallic buckle that is the brand s signature. Trained in industrial and jewelry design, Paula Cademartori has shaped a creative universe from her personal creative vision, influenced by her deep passion for art, design, and craftsmanship. These inspirations contributed to defining the brand s identity and its high-level international positioning. Along with the must-have handbags, Paula Cademartori offers a wide variety of shoes, clutches, small leather goods, and a capsule of extremely elaborate and graphic textiles all Made in Italy. Its headquarters is situated in the heart of Milan and the brand is currently distributed in exclusively selected points of sale worldwide. Paula Cademartori s mission is to create exclusive design objects to own and cherish forever- timeless and iconic yet always functional and versatile. 06/03/2018 Our Companies > Paula Cademartori 14
15 PAULA CADEMARTORI TIMELINE Worldwide distribution in selected points of sales like10 Corso Como, and online in Moda Operandi, Luisa Via Roma launches her namesake brand with the Spring/Summer 2011 Collection Inauguration of Paula Cademartori Headquarter in First partecipation at Milan s Salone the center of Milan, del Mobile with the design piece Via Borgogna 3 Paula in collaboration with Atelier Biagetti Paula Cademartori becomes a member of the BoF First Paula Cademartori s Fall/Winter 2012 presentation in the official calendar of CNMI Collaboration with Nike, for the Nike We Run in Milan Launch of Les Minaudières and Footwear collections Kartell à la Mode by Paula Cademartori collaboration becomes majority shareholder 06/03/2018 Our Companies > Paula Cademartori 15
16 VIKTOR&ROLF Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after graduated from Arnhem Academy of Art and Design. Widely recognized and respected for its provocative Haute Couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion. Staging signature collections for over twenty years during Paris Fashion Week ever since the first Haute Couture collection in Spring/Summer 1998 Viktor&Rolf creations evoke a provocative spirit infused with surreal contrasts. With Viktor&Rolf Mariage, the house presents its bridal collection - an exploration of iconic elements inspired by classic couture influences. Viktor&Rolf s luxury products include exclusive eyewear line Viktor&Rolf Vision, and iconic fragrances featuring worldwide bestsellers: Flowerbomb, Spicebomb, Bonbon and Magic. 06/03/2018 Our Companies > Viktor&Rolf 16
17 VIKTOR&ROLF TIMELINE Launch of business after winning Festival International de Mode et de Photographie in France 1992 First ready-to-wear Collection Launch of iconic Flowerbomb fragrance becomes majority shareholder Viktor&Rolf sign a global beauty contract with L Oréal Viktor&Rolf returns to haute couture presenting a tableau vivant of a Zen garden Viktor Horsting and Rolf Snoeren graduate from ARTEZ and begin their collaboration Viktor&Rolf on strike campaign First Haute Couture Show Launch of eyewear line Viktor&Rolf Vision First Menswear Collection Autumn/Winter 2003 Viktor&Rolf are one of the first luxury designers to collaborate with H&M Launch of Spicebomb fragrance Launch of Viktor&Rolf Mariage Our Companies > Viktor&Rolf 06/03/
18 STAFF INTERNATIONAL Staff International is a state-of-the-art company specialized in product research and development, production and exclusive worldwide distribution for some of the most iconic prêt-à-porter and advanced contemporary collections. It currently houses five licenses in its portfolio: Maison Margiela (and its contemporary line MM6), Marni Men, Vivienne Westwood, Dsquared² and Just Cavalli. Dedicated teams preserve every designer's uniqueness, individual voice and creative vision. Staff International produces ready-to-wear, bags, shoes, and accessories collections, under the Made in Italy hallmark, a guarantee of quality and excellence. Staff International directly manages commercial subsidiaries and showrooms in key territories such as France, United Kingdom, United States, Japan, and China. Global brand-customized collaborations and joint ventures with relevant local partners are also integral to the development strategy of each license. 06/03/2018 Our Companies > Staff International 18
19 STAFF INTERNATIONAL TIMELINE Staff International signs worldwide license with Staff International is the first acquisition of what later becomes the group is created Development, production and distribution of exclusive Lagerfeld Gallery by Diesel collection Staff International signs worldwide production and distribution agreement with Staff International obtains worldwide production and distribution agreement with Staff International starts producing Diesel s experimental high-end line DieselStyleLab Staff International announces worldwide production and distribution for Staff International announces the signature of a license agreement for the men s collections of 06/03/2018 Our Companies > Staff International 19
20 BRAVE KID A one-of-a-kind company in the industry interpreting the identity of each of the brands in its portfolio. Thirty years of experience which started with Diesel Kid, grew with John Galliano Kids and with the junior line of Dsquared². With the recent arrival of Marni and Trussardi Junior, Brave Kid has become a key player of the international childrenswear market. Thanks to an organization based primarily on highly qualified specialists, particularly in design and product development, Brave Kid promotes and respects the uniqueness of each brand, transforming it in junior collections that reflect it, and at the same time providing its partners with an incredible know-how in distribution and, more broadly, in the worldwide childrenswear market. The brands produced and sold by Brave Kid are distributed in over 50 countries and 1,000 points of sale in key department stores and leading specialized stores across Europe, America and Asia. 06/03/2018 Our Companies > Brave Kid 20
21 BRAVE KID TIMELINE Dieselito (later Diesel Kid) is born, inspired to Renzo Rosso by his own kids Production and distribution license for John Galliano Kids is signed Brave Kid signs worldwide production and distribution agreement with Dsquared² Brave Kid signs worldwide license agreement with Trussardi Junior Diesel Kid becomes a self-standing company Brave Kid is born, consolidating its know-how in childrenswear product development, production and international distribution Brave Kid obtains worldwide production and distribution agreement with Marni Our Companies > Brave Kid 06/03/
22 FOSTERING CREATIVITY Discovering, supporting, and fostering creativity is at the core of s mission. Our group believes in young talents and has contributed to financing several initiatives that research and discover new creatives, such as ITS, the international platform conceived in 2002 to launch and support young creative minds from all over the world, or ANDAM (National Association for the Development of the Fashion Arts), the largest international fashion prize for new fashion designers created in 1989 and providing not only a cash prize but also strategic and commercial coaching. SUPPORTING MADE IN ITALY In 2013, Staff International signed an agreement with Ifitalia-BNP Paribas Group, granting its best suppliers easier and speedier access to credit at favored interest rates, in line with those provided to. The suppliers eligible to benefit from the program are defined by an objective rating based on quality of service, reliability in timing, production and deliveries, and overall partnership technical assistance, certifications, etc. Operation C.A.S.H. (Credito Agevolato-Suppliers Help) marks the will to tangibly help Italy s textile industry. This initiative favors the worthiest partners of the company, and contributes to the development and improvement of the overall performance of the Italian industry. Social Responsibility 06/03/
23 HEADQUARTERS Our headquarter is a 64,000m² stimulating environment built on principles of eco-compatibility and alternative sources of energy supply, such as solar energy and high efficiency plants. The building hosts several services for the employees and their families: a multifunctional auditorium, a restaurant and a bar, a fully equipped gym, two outdoor soccer & tennis fields, an indoor field, a beauty center, and a kindergarten run according to an innovative pedagogic method which places creativity and self-expression at the center of its programs. We developed a food recovery program with Sodexo Italia and Fondazione Banco Alimentare Onlus to distribute surplus food from our headquarters cafeteria to people in need. Only in 2016, ten thousand meals have been distributed as well as fruits, vegetables and bread, for the economic equivalent of over 40,000 euro. RIALTO BRIDGE RESTORATION In 2012 won the bid of Venice s City Council to become the sponsor of the restoration of Rialto Bridge with a contribution of 5 million euro. This is the first complete restoration of the bridge since it was built in The works had minimal impact on the flow of pedestrians passing through the bridge, and will be completed by the end of 2016 as planned. The investment in the restoration will allow to cover the intervention also on another artistic monument of the city. Social Responsibility 06/03/
24 ONLY THE BRAVE FOUNDATION Only The Brave Foundation is a not-for-profit organization established by in As a leading supporter of the group s corporate social responsibility initiatives, its mission is to rebalance social inequality and contribute to the sustainable development of less advantaged communities around the world. Brave Actions for a Better World. Driven by the belief that social entrepreneurship is an alternative model of development, Only The Brave Foundation supports many social enterprises in the implementation of social-environmental solutions, generating a positive and long-lasting impact on society. Most of the funds are invested in international projects, without of course forgetting Italy, in particular the territory where the group is based. In 2009, the foundation partnered with Millennium Promise for the sustainable development of the village of Dioro, in Mali, with combined interventions in agriculture, education, health, and infrastructure, carried out with the active participation of the local community in every phase to ensure truly sustainable change. Based on simplified project selection criteria: innovation, direct social impact and sustainability, Only The Brave Foundation has invested in about 200 social development projects around the world, benefiting the lives of over 180,000 people. 06/03/2018 Social Responsibility 24
25 COURAGE Try different perspectives RESPECT People come first OUR VALUES EXCELLENCE Raise the bar EVOLUTION Make things happen Careers > Our Values 06/03/
26 At, people care is the first of our concerns. Mutual respect, collaboration, transparency and integrity are the recipe of our team spirit and what keeps our relationship with people special. We live in a multinational and multicultural environment, where differences and personal contributions are strongly valued. Our managers are trained and encouraged to nurture their teams: assigning challenging but achievable goals, recognizing and rewarding top performances, supporting individual professional growth, allowing the best educational and professional opportunities within the group, and ultimately guaranteeing equal opportunities for all. CAREERS What makes us unique is our passion for innovation and creativity. This is why we keep on questioning habits and continuously expand the boundaries of our imagination. We do not operate by we have always done things this way : changing and evolving, creating new and better ways of working and thinking, is our way to look to the future. Obsessed with execution and details, we are aware that the search for excellence, combined with the ambition of new and even more challenging objectives is key to our success. Taking responsibility for our ideas, choices and actions, we work in a community where we can play at our best, feeling free to stand up for our ideas and explore new ones. 06/03/2018 Careers 26
27 Group Profile Via dell Industria, Breganze (VI) Italy info@otb.net
About Us. Founded and chaired by Italian entrepreneur Renzo Rosso, the group embodies his spirit and vision.
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