WMIDO at the starting line. Trends: a return to romance

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1 Issue # 1 February 12 th 2015 Style & Influences With the Typewriter Edition, Persol continues its journey through the design of objects of the past. pg.3 WMIDO at the starting line Trends: a return to romance Renato Balestra ph. Luca Sorrentino pg.5 Cirillo Marcolin, President of Mido and Anfao, presents the new publishing project with a strong international profile. Created in partnership with Publicomm, from today onward, anyone looking for news, comments, interviews, in-depth articles from the world of eyewear, fashion and design will have a single reference medium: WMIDO. pg.2

2 WMIDO at the starting line Mido has decided to take advantage of its experience in the world of communication and propose a new initiative: WMIDO. What has changed with respect to Mido365? WMIDO focuses on eyewear, but in the background it also sees and appreciates other fields: fashion, design, architecture, traditions, technology. WMIDO is a real e-magazine that can be leafed through; weekly rather than daily like Mido365, it is a modern tool that is in step with the times. What is its mission? WMIDO wants to describe the evolution of the eyewear industry and market, predict trends, point out synergies, encourage its leading players thoughts and widen its scope to include the contiguous worlds that influence it. Why have you chosen weekly frequency? The key word is selection: WMIDO aims to become the tool that regularly and authoritatively circulates selected and important contents about the world of eyewear and the worlds to which it refers, primarily fashion and design. Where did you get the idea of widening your field to these sectors? By its very nature eyewear is characterized by different features: fashion accessory, medical device, personal protection device, object of design. All these traits are part and parcel of the same object and all these souls contribute to making it what it is. WMIDO will be characterized by a strongly international DNA. An almost physiological change in the current globalization of markets... Mido is the world s leading fair in the eyewear sector and necessarily its communication tool must be international like the event that shares its name. WMIDO will be a global stage hosted in the sector key area: Italy, the place where eyeglasses were born and where their leading manufacturers operate. Who will be the protagonists in your pages? The entrepreneurs, opinion makers, innovators, decision makers, designers, the young and not so young who redefine rules and styles. People who have an interesting story to tell. Who is the typical reader of WMIDO? WMIDO is for anyone who likes eyewear, sector operators, the inquisitive, people who want more information, who like to know about and touch new products, exhibitors and visitors, a community of about 50,000 people who live and breathe eyewear. Three adjectives to describe the new WMIDO format. Innovative, open and international or WORLD, WEEKLY, WONDER. Neymar Jr renews collaboration with Police The collaboration between Police, the international fashion and lifestyle brand, and Brazilian soccer player Neymar da Silva Santos Júnior, better known as Neymar, marks another milestone. Once again, he and the renowned Mexican model Daniela De Jesus will star in the new optical campaign 2015 with visuals by famous photographer Rankin. For 2015 Police will present a collection of optical frames with a skillful mix of classical and modern shapes and materials but always in the urban style typical of the brand and its testimonial, Neymar Jr. world weekly wonders WMIDO 2

3 Kirk & Kirk signs US and Canada distribution deal Design & Influences Kirk & Kirk, brand launched by Jason Kirk in 2014, has signed a deal with Luxe-Lab to distribute its Vivarium and Solarium collections in the US and Canada. Kirk & Kirk is very excited to be working with Richard Wilhelm and Luxe-Lab. Richard has built an excellent reputation over his years in the industry for professionalism and high quality work, said Jason Kirk. The two firms have set out to open no more than 150 high end independent boutiques, including Selima Optique, LA Eyeworks, Luxury Eyesight and MS Dion which had already made a commitment to carry the acrylic hand-made in France collections. Persol, the ambassador of Made in Italy, continues its journey through the design of the most fascinating objects of the past and has added a new chapter: Typewriter Edition. The inspiration came from glorious typewriters that the brand interprets with new details, like the newly-conceived metal bridge decorated with fine engravings and rivets with the letters of the old keyboards. The name of the collection is engraved in the legendary American Typewriter font inside the temple and on the end piece, which has the sunburst pattern reminiscent of the mechanical layout of old typewriters. Eyeglass lenses drive Hoya s 3Q 2014 profits Hoya Corp. reported gains in revenue and profit for the third quarter ended Dec. 31, During the quarter, revenues increased 16.9 percent to 128,206 million yen, and profit before tax increased 22.9 percent to 36,240 million yen compared with the same quarter last year. In Hoya s Life Care segment, sales of eyeglass and contact lens accounted for 10,189 million yen in revenue, a 21.2 percent increase over year ago. Revenue from sales of intraocular lenses and other medical products totaled 1,628 million yen, up 8.2 percent from year ago. Revenues from eyeglass lenses also grew due to the inclusion of sales by Seiko eyewear as a consolidated subsidiary. Iberian Peninsula, eyewear industry on the up after 7 years According to a study published by research company DBK, after a 7-year downturn the Iberian eyewear market (frames, sunglasses, lenses and contact lenses) will grow by 1.5% in 2015 to reach an overall value of 800 million euro. Of this, 640 million euro will be generated in Spain (as against 630 million euro in 2014) and 160 million euro in Portugal (as against 156 million euro in 2014). Around 80 companies operate on the Iberian market, 50 in Spain and 30 in Portugal, and in 2013 they employed 3,650 people. It is a market that is highly concentrated around a handful of opera-tors: the leading 5 companies accounted for half the market in Spain in 2013 and 57% in Portugal. world weekly wonders WMIDO 3

4 Direct distribution in France for Blackfin Laura Pausini chooses Polaroid With the aim to strenghten the position of the Blackfin brand in France, from January 2015 Pramaor has decided to directly distribute it. The brand was previously distributed by Kaigan. Working directly with our agents gives us immediate insight into market trends, explains Nicola Del Din, Pramaor Ceo. The Blackfin collections, already marketed directly in Germany, Austria, Greece and Spain, are handled in France by a salesforce of four agents. Optical practices can also call on their own French-speaking customer-care service. Famous Italian pop singer Laura Pausini wore Polaroid sunglasses in Madrid for the filming of her latest video Entre tu y mil mares ( Between you and the ocean ), a historical success now revisited in a duet with Spanish pop star Melendi. The sunglasses chosen by Laura Pausini are part of the ultra-new Rainbow collection that will be on sale starting April. For adults and children, the collection has six models in all the colors of the rainbow. Laura Pausini is world famous not only because of her singing career, but also as mentor and judge of rising stars in the Mexican and Spanish editions of the talent show La Voz (The Voice). Turn over Job assignments updated at February 10 th, 2015 design by Mario Milana Adam Andrascik Creative Director Guy Laroche Luciano Iannuzzi Ceo FontanaArte Iraj Kamili General Manager De Rigo Vision Usa Gary Orsborn Global Professional & Clinical Affairs Vice President CooperVision Paolo Schieppati Italy Country Manager Cecop Luca Sciamanna Sales Manager Optovista Tiziana Signore Head of Marketing & Communication Optovista Antony Vaccarello Creative Director Versus Versace Giovanni Battista Vacchi Ceo Vincenzo Zucchi Alessio Vannetti Worldwide Communication Director Gucci world weekly wonders WMIDO 4

5 Ambiente 2015: American style inspiration From February 13 through 17 Frankfurt will host Ambiente 2015, the fair devoted to furnishings and consumer goods. This year s edition will be paying considerable attention to American style with numerous appointments dealing with it and offering suggestions from across the Ocean: from lifestyle to domestic environments to items in daily use. Ambiente 2015 will unveil all the new US trends thanks to numerous stands with furnishings and optical complements of the Sixties using white wood that conjures up the porches of American houses, while aluminum and iron recall renovated industrial sites. The event also includes An American Way of Life, an introduction to American design. Renato Balestra ph. Luca Sorrentino Trends: a return to romance After Paris in January, haute couture has come to Rome with AltaRoma. Runways are graced by the fall/winter collections of great Italian labels like Renato Balestra, which proposes a romantic woman swathed in ethereal tulle, feather-light fabrics, glitter and lace. Dresses that recall Grace Kelly with a wink at the Fifties and Sixties for elegance that is never showy but totally whispered. And all in pursuit of extreme lightness, also for atelier Gattinoni and young emerging stylists like Lebanon s Rani Zakhem, who presented creations with flowing lines and draped silks. The future nods at romance. There s no doubt about it. I Love Expo Milano With less than three months until Expo Milano 2015, on February 14 Piazza Duomo will become an open-air ballroom and the location of I Love Expo Milano, an event hosting numerous international DJs from prestigious clubs like Pacha of Ibiza, Ministry of Sound of London and Jimmy z of Monte Carlo. The event will also feature live performances by Nello Simioli for Golfo Aranci Music Festival, Mad&Kraus for Emerald Music Summit and Franco Moiraghi for St. Moritz Music Summit. Organized by World Expo Commissioners Club in collaboration with Alessandro Rosso Group and Expo Milano 2015, the event is the official start of the countdown for the inauguration of the international exposition. The mood is rough The strength of seasoned wood combined with a sophisticated artisan spirit comes to design. From ceramics to chairs, from furniture to tables: the extraordinary painted effect is superimposed on the original veined nature of the wood and then undergoes another transformation, as if time wanted to leave an indelible mark. And when real wood is not used, companies recreate its fascinating veining. Rough is a mood. If in eyewear sector Kuboraum is the proponent of the rough aspect of time passing, then the makers of wood eyewear have not yet experimented with this new frontier that s just around the corner and ready to dictate trends. Blendart by Ceramica Sant Agostino Editorial Director: Francesco Gili MIDO Srl Unipersonale Via Petitti, Milano (Italy) Phone P. Iva IT Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano Cap. soc ,00 i.v. R.e.a Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMido is published in cooperation with Publicomm srl Via Mecenate 84/ Milano (Italy) P. Iva redazione@wmido.com world weekly wonders WMIDO 5