The Fashion Tsar Beyoncé wears Dsquared2

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1 Issue #56 May 11 th 2016 Komono for Tomorrowland A new sunglasses collection realized by the Belgian brand in collaboration with the electronic music festival pg. 3 Fashion Tsar Beyoncé wears Dsquared2 Russian tastes according to stylist Valentin Yudashkin pg. 5 pg. 2

2 Fashion Tsar Moscow stylist Valentin Yudashkin talks to WMIDO about what s happening in Russia s fashion industry. What kind of fashion products are Russian people looking for? Russian customers, especially those who keep up with fashion, always pay attention to trends, they are interested in new world fashion designs. Russian clients need really modern goods. At the same time they also worry about the price of the goods. In your opinion, what direction is Russian fashion taking? Russian fashion has its original roots. If one examines the history of our costumes, Russian attire will speak for itself. However, there are international trends to which attention should be paid and with which it is interesting to work. Certainly, Russian fashion takes such trends into consideration but it maintains its own identity. What kind of frames and eyewear do they prefer? Today glasses are an accessory that is as important as, for example, a bag. Modern fashion proposes glasses for autumn and winter, for summer vacations, for coming out. se are all different trends, and rather wide-ranging ones. If we re talking about evening glasses for the evening, Russians prefer effective and elegant models with inlays and decorative elements. For the beach, Russian women choose styles that match the color of their swimsuit or bag. In general, glasses are always a change in mood. Why did you decide to enter the eyewear market? When you work with various Italian companies and create some innovative products and articles, of course you feel like trying something new; for example, launching an eyewear line and promoting it with the help of real professionals. It goes without saying that, being involved in fashion, I work with various accessories, and today glasses are an essential accessory, too. That is why the development of the line and the launch of the Valentin Yudashkin eyewear collection was an understandable and justifiable decision. What are your expectations for your eyewear collection on foreign markets? Our collaboration with the Italian factory will introduce our products to an international public and demonstrate our achievements. world weekly wonders WMIDO 2

3 HyperEthereal eyewear wins Rado Star Prize 2016 Matteo Agati is the winner of the competition launched by Rado for students of the Istituto Marangoni School of Design and School of Fashion, who are motivated to focus their research on the use of materials in ways that are both innovative and avant-garde. Agati won with his HyperEthereal project, a collection of eyeglasses, parts of which become invisible on contact with the human body thanks to the combination of innovative materials. base is in polycarbonate, a thermoplastic polymer that can be coloured or transparent and has good thermal conductivity; the plastic is fused with thermochromic pigments that change colour depending on the temperature: the eyeglasses are completely black when not in use and coloured when worn; lastly, the frame is coated with a sol-gel film that gives the polymer the characteristic of hyper-transparency. Vision Choice Awards winners Miraflex staff Vision Choice Awards distinguish the best of the best in new eyewear products and technology, as voted upon by Vision Expo attendees. Twenty-four brands competed for Best New Product as part of the International Vision Expo New Product Gallery, which showcases the hottest frames, accessories and technologies introduced at the show. This year's winners were: Specs of Wood (1st), Miraflex (2nd) and Lunette USA (3nd). Miraflex was part of the group participation of Italian eyewear organized by ANFAO in partnership with ITA (the Italian Trade Agency for the promotion and internationalization of companies abroad). Tomorrowland wears Komono Belgian watches and sunglasses brand Komono introduces a new sunglasses collection realized in collaboration with the famous electronic music festival Tomorrowland. collection is a perfect example of Komono s commitment to push the boundaries of the known accessory world and conquer new frontiers and is a blend of truly kindred spirits: both brands began their story in the tiny kingdom of Belgium. Inspired by a world without borders and combining fashion and music, reality and fantasy, light and dark, the collection is made of six typically timeless and timely Komono frames that set themselves apart by matching translucent gradient prints with gradient lenses. Each style comes with a cleaning cloth and a hard case and is inscribed with words of wisdom ( Never change, Happy looks good on you, Dare to dream, Memories last forever, Seize the moment of happiness, See the beauty in everyone ) that invite people to keep a magical perspective on life. Lozza talks about Italy Once again, Lozza is the ambassador for Italy, its splendors and heritage, through the report, Il Bello Dell Italia. multiplatform project includes editorials, contents created by users on the digital platform, a contest, and events on the territory. project also involves authorised Lozza retailers in a dedicated contest. Optical retailers are invited to post images that celebrate the beauties of their territory; the two retailers who posted the most voted photos will host the two photography exhibitions curated by Il Corriere della Sera during Il Bello Dell Italia celebration week (from 26/09 through 02/10). world weekly wonders WMIDO 3

4 Something different about Adlens Adlens has unveiled an exciting new look. A new brand identity, logo and tagline complement the company s significant growth over the past three years. updated logo reflects the unique positioning of Adlens as a technology-forward company challenging the traditional lens industry, while the new tagline, How tomorrow looks, celebrates the company s vision for a world that everyone has the ability to see clearly. Originally established as a philanthropic initiative in 2005, Adlens has grown into a commercial enterprise that has already made considerable achievements including bringing the first new lens technology, Variable Power Optics (VPOTM), to market in over 50 years, and manufacturing adjustable lenses on a scale that puts the technology within reach of billions of people. Giorgio Fedon & Figli changes its top management Tavat SoupCan wins the Bronze A' Design Award Shareholders' Meeting of Giorgio Fedon & Figli S.p.A. examined and approved the financial President Callisto Fedon with the new Managing Director Maurizio Schiavo statements as to 31 December Revenues amounted to 71.4 million euro, recording a 14% increase with respect to 2014 in all the business lines. EBITDA, equal to 4.3 million euro, increased by 4.5% with respect to 2014, while the EBIT, which amounted to 2.4 million euro, was up by 3.5% compared to net profit was 1.5 million euro, increasing by 18% with respect to 31 December net financial position is 5.4 million euro (6.5 million as to 31 December 2014). Shareholders' Meeting approved the allocation of the profit for the year, distributing a dividend of 0.35 euro per share to the shareholders, and then appointed the Board of Directors for the three year period , which in turn, appointed Maurizio Schiavo as the new Managing Director. innovative Tavat s SoupCan eyewear with new construction have been awarded the Bronze A' Design Award in the category of Jewelry, Eyewear and Watch Design by the grand jury panel of the A Design Award & Competition which consists of internationally influential press members, established designers, leading academics and prominent entrepreneurs. A' Design Awards are the world s most influential and largest design awards, presented each year in Italy. This award gives recognition to the excellence of design on the international stage. Turn over design by Mario Milana Davide Grasso CEO & President Converse Valerie Hermann Global Brand President for Luxury, Women s Collections & World of Accessories Ralph Lauren Jan Rosenberg CEO Silhouette International Fabrizio Vettore President Assogruppi Ottica world weekly wonders WMIDO 4

5 Design, fashion & lifestyle Beyoncé wears Dsquared2 Beyoncé brings the political and personal messages of feminine empowerment and self-acceptance in her new album, Lemonade, to life in her Formation world tour kicking off in Miami, Florida on April 27. Following the celebrated leather warrior jacket Dsquared2 created for Beyoncé s electrifying Super Bowl performance earlier this year, the opening look for the Formation World Tour embodies Dsquared2 s signature design and Beyoncé s enigmatic new style. Dsquared2 also designed the complimentary looks for her 20 female dancers. Formation World Tour will visit 22 cities in North America and 16 cities in Europe and the UK through August Edward van Vliet kaleidoscope by Moroso sandal nods at the Seventies Called Sushi, Karkaoma, Juju, and Donut, they are, respectively, a set of chairs, a sofa, an armchair and a round bench designed by Edward van Vliet for Moroso. Damask embroidery, oriental symbolism, floral patterns and digital grids: a collection which finds its identity in the abundance of layering. re is an accumulation of different inputs and stimuli, a manic flow which goes from architectural forms to various images from folklore. Traditional, futuristic, digital rationality, three-dimensional, romantic, psychedelic elation, a visual melting pot of fabric, fear of emptiness, harmony, immodest, delicacy and geometric severity an endless series of images and visions, which neither frightens nor intimidates but rather welcomes the user into a soft, hypnotic kaleidoscope. Design for disassembly So Long! is an extendable and flexible sofa composed joining a cushion+base element projected by Ate Rote according to the design for disassembly rules. Every element is composed by an alluminium base that could become a shelf, a cushion in polyurethan and a washable cover in fire retardand PES tissue. component cushion+base can be used individually as a sound-absorbing element; the cushion alone or can become a ground-cushion or a wall soundproofing element, while the bases may be juxtaposed to create a library system. "So Long!" is thought to be extremely lightweight, portable, assembled and disassembled by a single person, every single part replaceable and washable on time only when necessary. Modern antiques are one of the great furnishing trends and many designers are inspired by this branch of the antiques trade. Italian brand Santoni has paid homage to the world of furnishings with the creation of Victoria footwear, which was presented for the first time at the Milan Furniture Exhibition that ended less than a month ago. decidedly Seventies-style sandal has been made unique through the use of Rubelli s iconic Sagredo fabric. successful collaboration between these two companies, that had joined forces also on previous occasions, has been enriched with a new model that combines the precise philosophy of two of Italy s excellences. Editorial Director: Francesco Gili MIDO Srl Unipersonale Via Petitti, Milano (Italy) Phone P. Iva IT Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano Cap. soc ,00 i.v. R.e.a Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMido is published in cooperation with Publicomm srl Via Quadrio 20/ Milano (Italy) P. Iva redazione@wmido.com world weekly wonders WMIDO 5