CHINA S FIRST BI-ANNUAL INDEPENDENT FASHION AND ART LUXURY MAGAZINE

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Calvin Davidson
6 years ago
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1 CHINA S FIRST BI-ANNUAL INDEPENDENT FASHION AND ART LUXURY MAGAZINE

Brief: Hard cover Full color 258 page spread Book measurements 9.33 by 12.

creating fashion forward images with the help of more established international artists.

2 Brief: Hard cover Full color 258 page spread Book measurements 9.33 by ,000 copies with 300+ vendors globally MISSION The aim of Rouge Fashionbook is to provide a platform for the new generation of creatives from China and Asia to showcase their work and creating fashion forward images with the help of more established international artists. The magazine will bring a mix of young artists from China together with the works of international art and fashion artists to create a truly China-centric global fashion and art community. Rouge Fashionbook will feature fashion shoots, in-depth interviews with designers and influential subjects from the world of art and fashion. Rouge Fashionbook will be sold at independent bookstores, galleries and boutiques internationally.

3 WHY NOW REASONS WE SUCCEEDED: This type of magazine has already a mature western market. First to import the Niche Fashion Magazine genre from the West to China, we overcame challenges from publishers over the years and finally received support from China Textile & Apparel Press. The new generations in China can get used to new products very quickly. They generally have more dispensable income to spend on entertainment than previous generations.

4 EVERY ISSUE: 1 THEME 3 TOPICS 9 SHOOTS YOUNG DESIGNER BRANDS Circle Luyuan Andrea Jiapei Li Lane Lang Calvin Luo Mingjie Gong Claudia Li Kimiko Chan Han Wen Queenie Cao Shushu Tong Snow Xue Gao Vega Zaishi Wang Angel Chen Annie Li Shirley Liang UMA WANG Rui Zhou Hanyu Cui Rong Xiao THE YOUNG + ESTABLISHED Zheng Lei Raven Lei Hui Hwang Yu Cong BY ONE THOUSAND TIMES, A DESIGN AGENCY VISION CHINA INTERVIEW Parsons MFA director Shelley Fox Fashion Designer Calvin Luo Parsons Grad Shizhe He YOUTH CHINA

5 AGE EXPENSE CATEGORIES READERSHIP IDENTITY 41% 34% ART SCHOOL SUPPLIES 11% MAIN TARGET 10% 4% TRAVEL MAGAZINES AS INSPIRATION GIFTS COLLECTION INTERIOR DECO MAKEUP

TARGET MAJOR CITIES MAJOR VENDORS BI-ANNUAL QUOTA:8000 copies Beijing 520 Jinan 30 Shanghai 350 Taiyuan 100 GuangZhou 300 Ningbo 310 Hangzhou 100 Xiamen 350 Chengdu 200 Tianjin 460 Shenzhen 300

6 TARGET MAJOR CITIES MAJOR VENDORS BI-ANNUAL QUOTA:8000 copies Beijing 520 Jinan 30 Shanghai 350 Taiyuan 100 GuangZhou 300 Ningbo 310 Hangzhou 100 Xiamen 350 Chengdu 200 Tianjin 460 Shenzhen 300 Shijiazhuang 100 Nanjin 200 Harbin 160 Wenzhou 200 Changchun 120 Suzhou 150 Shenyang 260 Chongqin 580 Xian 400 Kunmin 180 Changsha 360 Wuhan 100 Zhengzhou 320 Qingdao 83 HK 300 Dalian 68 Taiwan 300 TIANJING ZHIHUISHAN TESTBED2 YUAN MUSEUM CHONGQIN ART CENTER MANUO ART CENTER JINGSHI BAY MUSEUM SH LONG MUSEUM

7 Debut in Whitney Museum, sharing a stage with CALVIN LUO, our Executive Editor. He was the youngest designer in NYFW history 1ST ISSUE DEBUT

8 WE SEE ROUGE FASHIONBOOK IN MUSEUMS COMMERCIALIZE MUSEUMS FOLLOW THE BEGINNING OF CHANGE SINCE THEY START TO BECOME MORE TOURIST-MINDED, WHICH PROVIDES THE BEST SPACE FOR READER INTERACTIONS THEY ATTRACT THE KIND OF READERS WE DEEM IDEAL.

9 ONLINE ONLINE PRESENCE INTENDED TO ATTRACT ORDERS AND LOYAL CUSTOMERS rougefashionbook.cn

10 LONG-TERM VENDORS

11 LONG-TERM VENDORS 方所 PAGE ONE 言几又新华书店 57 CITIES, 409 ONLINE+OFFLINE SHOPS, independent bookstores, galleries and boutiques internationally

12 TRACK RECORD SHANGHAI LONG MUSEUM CHONGQIN TESTBED2 GALLERY CHONGQIN YUAN MUSEUM CLESSENCE BOOKSTORE

13 SHANGHAI TUBE SHOWROOM TRACK RECORD

14 FUTURE EVENTS+POP-UPS HS BOOK Printed Matter Dashwood Books CHAO HOTEL INVITED TO SPEAK AT SICHUANG FINE ARTS INSTITUTE BEICANG BOOK STORE BEIJING M WOODS MUSEUM

15 DOUBLE COVERS

16 DOUBLE COVERS

19 COVER MODEL THE FACE OF YOUTH CHINA FOLLOWERS:

20 CLIENT LIST 3.1 Phillip Lim Aalto Acne Studios Alexander McQueen Alexandre Vauthier Andrew Gn Anna Sui Antonio Berardi Balenciaga Balmain Benetton Blumarine Bottega Veneta Burberry Byblos Calvin Klein Carolina Herrera Carven Céline Chanel Chloe Christopher Kane Coach Derek Lam Diane von Furstenberg Diesel Black Gold Dion Lee Dior Document Journal Digital Dolce & Gabbana Edun Elie Saab Elle China Emilia Wickstea Emilio Pucci Erdem Esteban Cortazar Etro Fay Femina China Fendi Francesco Scognamiglio Giada Givenchy Grazia China Harper's Bazaar China Hermès Isabel Marant J.W. Anderson Jacquemus Jill Stuart Jo Malone John Galliano Jonathan Simkhai Joseph Kenzo L'Officiel China L'Officiel Malaysia Lacoste Lanvin Lemaire Loewe MAC Madame Figaro China Maison Margiela Marco de Vincenzo Marni Mary Katrantzou Masha Ma Max Mara MAX&Co. Michael Kors Missoni Miu Miu Models.com MSGM Mugler Mulberry Narciso Rodriguez No. 21 Ohne Titel Olympia Le-Tan Opening Ceremony Oscar de la Renta Paco Rabanne Paul Smith Peacebird Polaroids/Digitals Prabal Gurung Prada Preen by Thornton Bregazzi Pringle of Scotland Proenza Schouler Public School Puma R13 Roberto Cavalli Rochas Rodarte Roland Mouret Salvatore Ferragamo Schiaparelli Sephora Sies Marjan Simone Rocha Sonia Rykiel Sportmax Stella McCartney Suno T Magazine China The Gentlewoman Topshop Tory Burch Tsumori Chisato Ulyana Sergeenko Valentin Yudashkin Valentino Various Campaigns Various Covers Various Editorials Various Shows Vera Wang Veronique Branquinho Victoria Beckham Vogue China Vogue Italia Vogue Japan Vogue Netherlands WWD Yiqing Yin Zara

21 COVER STORY

22 COVER MODEL THE FACE OF YOUTH CHINA FOLLOWERS:

23 CLIENT LIST Academy of Art University ( 2016 ) Emporio Armani ( 2017 ) Les Hommes ( 2015 ) Portrait ( 2016 ) Acne Studios ( 2017 ) Fendi ( 2017 ) Loewe ( ) Raf Simons ( 2015 ) Ann Demeulemeester ( 2016 ) Gap ( 2017 ) Maison Margiela ( 2015 ) Rag & Bone ( 2016 ) Bally ( 2016 ) GQ China ( 2016 ) Margaret Howell ( 2016 ) Rick Owens ( 2017 ) Billy Reid ( 2017 ) GQ Style China ( ) Men's Folio Singapore ( 2017 ) The New York Times Online ( 2015 ) Burberry ( 2016 ) Gucci ( ) Models.com ( 2016 ) Tiger of Sweden ( 2016 ) Corneliani ( 2016 ) Harper's Bazaar China ( ) Moncler ( 2017 ) Valentino ( 2017 ) Costume National ( ) Hermès ( 2016 ) MSGM ( 2016 ) Various Campaigns ( 2016 ) Craig Green ( ) Hugo Boss ( 2017 ) Neil Barrett ( ) Various Shows ( ) Custo Barcelona ( ) J.W. Anderson ( ) Numero Homme China ( 2016 ) Wales Bonner ( 2017 ) Damir Doma ( 2016 ) John Elliott + Co ( 2017 ) Off-White ( ) Walter Van Beirendonck ( 2016 ) Dries Van Noten ( ) John Smedley ( ) Pal Zileri ( 2016 ) Xander Zhou ( 2017 ) Dsquared2 ( ) Kenzo ( ) Philipp Plein ( 2016 ) Y-3 ( 2017 ) Elle Men China ( 2016 ) Lanvin ( ) Polaroids/Digitals ( )

24 COVER STORY

25 ADVERTISEMENT

26 WE LOOK FORWARD TO HEARING FROM YOU! Editor in Chief: Advertising Manager:

27 CHINA S FIRST BI-ANNUAL INDEPENDENT FASHION AND ART LUXURY MAGAZINE

4 & 5 J U LY

PRESS REPORT PA R I S CARREAU DU TEMPLE 4 & 5 J U LY 2 0 1 8 FABRICS LEATHER ACCESSORIES BLOSSOM PREMIÈRE VISION AFFIRMS ITS ROLE AS THE STANDARD-BEARING EVENT FOR CREATIVE PRE-COLLECTIONS VISITORS UP