Study tour clients français:

Transcription

1 December 21, 2012 Study tour clients français: Pré-programme 2011 IBM Corporation

2 UPPER EAST SIDE

3 660 Madison Avenue New York, NY Mon - Fri: 10am - 8pm. Sat: 10am - 7pm. Sun: 11am - 6pm. Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. Treating the table both as one giant screen and 28 individual screens, they created a display interface where users can seamlessly order food, browse Barneys New York articles, products, and videos, and dine all on the same surface. All the content displayed is repurposed from existing advertising, photography and postings from The Windowonline blog, fully immersing shoppers in the world of Barneys New York. Touching an item pulls up a content overlay and allows the user to interact with it further as well as purchase products. Le Labo at Barneys lower level

4 Ralph Lauren Polo Mansion, Women s Store Upper East Side 888 Madison Avenue, NY (212) MON-THURS: 10-8 FRI-SAT: 10-7 SUN: ,000-sq-.ft. store, reminiscent of the grand Beaux-Arts architecture of the early 20th Century Dedicated to Lauren's Women's and Home collections and also features the designer's first domestic Watch &Jewelry Salon The stately four-story building offers Ralph Lauren Collection, Women's Black Label, Blue Label, Double RL, RLX Ralph Lauren and Home merchandise, along with a range of exclusive products including fine jewelry, madeto-measure women's suiting and Collection sleepwear. The heart of the experience is a concierge philisophy: The sales person is your guide and confidant and will always be by your side. The key tool is the ipad, which allows the salesperson/concierge to guide guests through items, special orders, etc. even recommend a local restaurant.

5 Fivestory 18 E. 69th St., New York, NY (212) Shop owner Claire Distenfeld only opened Fivestory a mere few months ago, but since it's inception, the boutique has garnered plenty of attention for its extremely well-edited selection of super high-end merchandise. Expect pricey designer goods from Peter Pilotto, Balmain, and Cushnie et Ochs, as well as a handful of others lines that are a little bit more under the radar.

6 Custom Flip Flop rd Avenue, NY The two Havaianas window displays at Bloomingdales If you work in midtown and have a few minutes to kill during your lunch break anytime from now through July 16th, you might want to try out Bloomingdale's new interactive display at the East 60th Street and Lexington Avenue entrance. Havaianas flip-flops have taken over two of the store windows. One showcases a factory-like scene, while a touch screen in the other allows you to designer your own flip-flops. The interactive touch screen is simple to use and tells you step by step how to customize a pair of Havaianas to fit your personal style. Once you've customized them to your liking and have submitted the design, pick up your new kicks inside the Havaianas Bloomingdale's shop on the second floor. This is the store's second interactive display this year, after the sunglasses windows from earlier this spring.it's a cool idea, but so far, it doesn't seem to be garnering much attention from passersby. Even the kind gentleman greeting customers at the Lexington entrance said no one had stopped to use the display since it was set up yesterday, except for a few occasional grandmothers.

7 Upper West Side

8 Time Warner Center Samsung Experience 10 Columbus Cir., 3rd fl. New York Hours Mon-Sat, 10am-9pm Sun, 11am-7pm The Samsung Experience, a 10,000-square-foot emporium in The Time Warner Center in New York's bustling Columbus Circle, is filled with the latest and greatest Samsung products An absolutely beautiful space, the Samsung experience draws you in with a giant touch sensitive table in the atrium outside the doors, which displays interactive maps, RSS feeds, and videos of New York neighborhoods. The Samsung Experience clearly operates on a different business model than Apple or Nokia. Their focus is on their products (look at us, aren t we cool). Apple s focus is on the customer (let us help you to get the most out of whatever you are passionate about).

9 Urban Outfitters 2081 Broadway, at 72nd St. (212) Sunday 10AM-10PM Monday - Saturday 9AM-10PM This Urban Outfitters uniquely fits the upper west side neighborhood. The layout of the store is easy to comb through, and it never gets uncomfortably crowded like at other locations. The format incorporates the style of the building and offers many shopping areas to explore. Part of the Urban Outfitters appeal, today and historically, is that no two stores are alike as the company believes in honoring what s special about a given geography or city. The company likes to keep things fresh, unique, unexpected, and right for where the customers that walk through the door. WATCH FOR: It is an IBM POS customer so check out the checkout experience.

10 270 Columbus Ave (between 72nd & 73rd Sts) Hours: Mon.-Sat:10AM-8PM, Sun:11AM-7PM Crocs, Inc. is a designer, manufacturer and retailer of footwear for men, women and children under the Croc brand. All Crocs brand shoes feature Crocs proprietary closed-cell resin, Croslite, which represents a substantial innovation in footwear. The Croslite material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non- marking and odor-resistant shoes. These unique elements make Crocs footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. A good quarter of the store is devoted to children s shoes, some of which are camouflage-patterned or decorated with Mickey Mouse, the Little Mermaid, or SpongeBob. Shoppers of all ages rummage the bins of tiny animal-shape buttons Jibbitz in Croc parlance to customize the popular perforated models.

11 139 West 72nd St (between Columbus and Broadway) Hours: Mon-Fri: 10:30am 8pm Sat: 10:30am 7pm Sun: 1pm 7pm Off Broadway Boutique features glamorous modern clothing and fashionable jewelry from around the world, including a luxurious vintage designer department in back of the shop. They have been helping glamorous women make one-of-a-kind fashion statements for more than 40 years. This Upper West Side boutique carries lavish apparel, accessories and competitively priced costume jewelry to uptown women of all shapes, sizes and ages, and their One-Size-Fits-Most collection assures that every woman will find her unique look here. Owner Lynn Dell, the self-billed Countess of Glamour, ensures that every woman who enters her store will leave looking Baby Boomer chic. WATCH FOR: Off Broadway boutique window display has been a show-stopper on New York's Upper West Side for more than forty years. The store claims that It is as much fun as a front row seat at Wednesday matinee, and it s FREE

12 1981 Broadway New York City, NY between 67th and 68th St (212) Hours: Mon-Sun 9am 9pm Because the store is that Manhattan rarity, a freestanding building, it is an even more alluring display of costly investment than the famous glass cube that tops the computer company s underground store on Fifth Avenue. Watch for: The all-glass roof is an exercise in bravura minimalism, engineered by James O Callaghan, of London-based Eckersley O Callaghan. He mounted fritted, insulating- glass panels on thin metal purlins that incorporate lighting, and (invisibly) sprinklers and security systems. Elegant trusses cross under, with tension cables picked out in machined stainless steel. All that glass bathes the room in sunlight. Shadows move slowly across the uninterrupted expanses of marble. The room feels as diaphanous as a bubble.

13 LOWER MANHATAN

14 136 Wooster St., New York, NY While the brand's Sports Performance Store stocks more functional merchandise, this small and stylish Soho boutique sells Adidas' form-over-function wares, most of which reference its aesthetic heyday from the 60s through the 80s. In the warmer months, the shop s garage-door façade opens to the street, allowing salespeople and customers to mingle outside or sit on beach chairs. Inside is a cache of the brand's signature items colorful track jackets and pants, wristbands, headbands, T-shirts, tanks, sweats, swimwear, sneakers, and sandals all marked by the iconic triple stripe, the trefoil design, or, sometimes, both. It's not all cotton jersey and nylon, however; there are metal watches, women's handbags, men's motorcycle jackets in leather, cotton Guayabera-style shirts, and knits. The store also carries apparel born out of the company's partnerships with Muhammad Ali, Kareem Abdul-Jabbar, and Missy Elliott. As a member of the brand's trend group, this boutique is guaranteed to stock the newest designs and stuff you won't find anywhere else. Andrew Sessa

15 575 Broadway, Manhattan, de Rem Koolhaas New York Architecture geeks and fashion freaks alike flock to this futuristic hub designed by Dutch modernist Rem Koolhaas. If fashion is the art of the new millennium, Prada's at the top of the heap. Occupying 23,000 square feet on the site of the former Guggenheim Soho, Prada is part exhibition hall, part retail adventure. The focal point Koolhaas's "wave": A huge, sloping, zebrawood cut-out that begins on the main floor, then dips down to the lower level, the wave occasionally doubles as amphitheater-style seating for shows or events. Complete with a circular glass elevator and translucent dressing rooms that modestly turn opaque at the touch of a button, the store is definitely heavy on design spectacle. The fashion could seem an afterthought, if Italian designer Miuccia Prada didn't repeatedly deliver the must-have styles and accessories, season after season.

16 555 Broadway, NY (212) Hours: Mon-Sat 10 am - 8 pm Sun 11 am - 7 pm New York, NY DDI recently featured a photo gallery highlighting Shawmut's work at the Sephora store in Manhattan's SoHo neighborhood. Designed by San Francisco-based architectural firm Gensler, the 8,080 sf space features layered ceilings, LED-back-lit panels, black glass walls, and fiber-optic enhanced hanging fixtures. Shawmut completed all work after business hours as to not disturb store operations.

17 72 Spring Street, NY (212) Hours: Mon Sun: 10:00 20:00 Sat: 11:00 19:00 The key components of the interactive fitting room include motion sensors that automatically turn on the lights and turn up the music when a customer enters, and a branded interactive touchscreen that allows shoppers to choose different lighting scenarios and eight flavors of mood music. It also invites shoppers to call for an attendant without having to leave the dressing room.

18 The Times Square Stores

19 1551Broadway Hours: Mon-Sat: 10am- 10pm Sun: 11am-8pm American Eagle Outfitters offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters brand targets 15 to 25 year old girls and guys This is a new store flagship that fits today s fashion trends. Innovative Store Design, Exclusive Merchandise, Massive Outdoor LED Signage and Opportunity for 15 Seconds of Fame Create a Oneof-a-Kind New York Shopping Experience for Customers Watch for: With a purchase, customers will be invited to pose in a mini photo studio. Moments after, the customer s photo will be projected onto the 15,000 square feet of LED screens (25 stories high) outside the store, for all of Times Square to see.

20 1585 Broadway (at 47th St) Hours: Mon Sun: 5:30am 2:00am Lighting up Times Square - Decorative and functional theatrical lights hanging from the ceiling provide that Broadway razzle dazzle, As Starbucks 8th store to be designed to be LEED certified, all of the light sources used in the store are long-life and energy-efficient. Check out out the Social Media video wall: features a live feed of Starbucks posts on Facebook, Twitter and Instagram both in-store and outside WATCH FOR: When you re walking past the store, you will see a giant screen that highlights what people are posting about Starbucks on Facebook and Twitter and the photos you share on Instagram.

21 874 Washington St, New York, NY The design of Diane von Furstenberg's flagship store a glass-fronted storefront with curving interiors is a fitting showcase for her iconic wrap dress, which she debuted in the '70s and now revives every year in updated colors and prints. DVF has more to offer than this signature piece, though: the shop also carries women's evening styles, sportswear, accessories, skirts, shirts and seasonal items (swimwear for summer, coats for winter), to name just a few. For VIPs, there's also a special fitting area tucked away downstairs with beverage service and plenty of TLC.

22 620 5th Avenue New York, NY (212) Hours: Monday - Saturday: 10am - 8:00 pm Sunday: 11am - 7:00 pm The LEGO Store raises the bar in kid-chic design, innovative displays, in-store family events and consumer-friendly play areas to deliver an engaging, entertaining and fun experience for families. See the biggest selection of LEGO sets available, including LEGO Exclusives, hard-to-find products and bricks and elements from the Pick A Brick wall! See lots of LEGO sets built and out of the box, get expert advice and building tips and tricks. The Living Room is an interactive play area positioned in the center of the store designed for hands-on, minds-on play. Our Brand Ribbon runs the circumference of the store, featuring LEGO model displays, company history & fun facts to entertain guests. The LEGO Store also features the Master Builder Bar, where LEGO fans of all ages can view LEGO Club TV videos, play games, learn how to build cool LEGO models, take a trivia quiz and more!

23 668 5th Avenue, NY (646) Hours: Mon-Sat, 10am - 10pm Sun, 11am-8pm Storefront made entirely of video monitors of playing live feed of Huntington Beach Surf City These screens are divided decisively in two by a huge black girder. Behind the glass doors customers are greeted by two teenage model types, the young man attired only in bathing trunks and flip-flops, the young woman in a bikini and flip-flops. The store s interior also resembles the Abercrombie & Fitch flagship in its blaring music, wooden shelves, cramped spaces and multi-level stairwell, paved with illuminated glass. Best of all, it is rich in darkened little nooks and crannies, each with an element of surprise, that reveal themselves to you only gradually as you explore the store.

24 FLATIRON DISTRICT

25 151 West 34th Street, NY (212) Hours: Mon, 09am-19pm Thu-Fri, 11am-8pm Sta, 10am- 9:30pm Sun, 11am-20:30pm As the world's largest department store and a registered New York City landmark, Macy's is more a shopping empire than mere retailer. Nine floors of merchandise, from beauty products and men's fashion to dinnerware and designer slip dresses, fill the store's one million square feet of retail space that's one solid city block of stuff, eight stories high. Watch for: Interactive sotre directories, Live video feeds of Macy s events, De Gustibus Cooking School, Merchandansing pods, Macy s, Celar Bar & Grill, Shoping app

26 156 5th Avenue, NY (212) The space is moody, with industrial lighting and wood floors. There's room for digital elements like the multiscreen "Innovation Wall" and columns showing off Nike's online programs NikeFuel and Nike+ One possible reason for the mood lighting: The store is all about using energy efficiently. Designers used reclaimed building materials, including a wooden bleacher from a local college, and the brand is expecting LEED Gold Certification from the U.S. Green Building Council. Menswear is stocked on the ground floor, while the women's collection lives on the lower level. Nike made a point of hiring employees who are obsessed with running, so you can expect your salesperson to share your passion (and/or shame you with those leg muscles hey, whatever gets you motivated.) Watch for: Touch screens near sneaker wall foster ordering and shopping Treadmills for teasting the shoes Digital screen that maps Nike ID.