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Toby Grant Lambert
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1 Press kit

2 Press kit table of content ROCHET.03 Who are we?...04 Rochet s world...05 Rochet jewels New...06 Rochet Watches New...10 Sponsorship...16 Press Ad...18 Web presence...19 ZRC.22 Who are we...23 ZRC collection...24 Bioconfort...26 Press Ad...27 Printed in E.C. 02/ Graphic design : Registered models - Jewels are not shown at their real size. Subject to change without notice.

3 mâle chanceux b i j o u x p o u r h o m m e

4 WHO ARE WE The ROCHET story is a tale of passion that starts with an exceptional man - Joseph ROCHET. After starting out as an apprentice in a Paris Jewellery shop at the age of 13, ROCHET quickly rose up through the ranks to become a professional Jewellery Craftsman just two short years later, in In 1907, when he was only 18, he became a Master Craftsman in Geneva. In 1909 he entered into partnership with Edmond Zuccolo, and the pair launched their own creations. At the age of 20, Joseph ROCHET had already acquired unique, acknowledged know-how in the manufacture of chains made of precious metal (gold, platinum and silver) and has spent the better part of the next forty creating innovative, high quality jewellery. Soon the industrial era would lead to the widespread use of more common metals (brass and copper) with which ROCHET created world famous collections of rings, necklaces, pendants and bracelets. The two partners, having a keen interest in new trends, have now become manufacturers of jewellery on an industrial scale. They set about modernizing the plant they had opened in Annecy Haute-Savoie in 1919, and made increasing use of steel. Thus, after reigning supreme for millennia, gold and silver were faced with competition from steel in the 1950s competition which has increased considerably in the 90s. Steel is difficult to work and steel jewellery takes more time and money to develop and is a headache for technicians whose job is the breathe life into designers creations. It was by no means a foregone conclusion that stainless steel would carve out a place for itself in the exclusive world of jewellery. In 2001, after painstaking researches, ROCHET succeeded in shaping steel to offer consumers its wonderful physical properties, brightness, durability and bio-compatibility. More recently our base of knowledge has been performed with new and technological materials such as ceramic, tungsten, titan, carbon fibber and composite. Since 10 years ROCHET serves the jewellery world with new creations, know-how, exclusive products, and technological materials. In 2010, ROCHET takes a small step in watches world with a first collection, quickly completed, which includes now 80 models. ROCHET proposes today a global offer of men s jewels, watches and accessories. In May 2010 the brands opens its first own store - ROCHET Store in Annecy, Haute-Savoie. Some others will soon see the light of day. The know-how and passion for the jewellery has been passed down form generation to generation. With 108 years of history behind it, Rochet is now one of the most innovative brands in the world. Press release

5 ROCHET S WORLD Welcome to Rochet s World! ROCHET manufactures men s jewels, watches and accessories (leathers goods and fashion accessories) and a sport brand, 100 % action called ROCHET Sport. ROCHET products lines are fashion and trendy. Thanks to its long established heritage in the manufacture of beautiful jewellery, ROCHET has achieved a worldwide recognition as a result of constant innovation in design and adherence to high quality standards. mâle chanceux By choosing Rochet you are embarking on a new experience, the experience of having something that was made for you. Brand exposure is guaranteed by an effective network of 40 distributors in the world, shops, 4 distribution subsidiaries in Belgium, Japan, Hong- Kong and Spain. ROCHET gives itself the means to achieve its goals : to offer even newer fashion design that prevail on current trends, technological solutions to adapt specific materials to jewellery, new inspirations ROCHET s got a perfect command of ceramic, tungsten, titan, carbon fibber, a complete know-how. In 2001, ROCHET was one of the first companies to design and produce a complete collection of stainless steel jewellery for men. Now, 11 years later ROCHET is a leader and its models are a good balance of technology, elegance and fashion.... 5

6 ROCHET JEWELS - NEW PERFORMANCE Performance is a product line made for action and strongly inspired by motor sports and aeronautics. Performance products have been named Road, Hybrid, Track. Those are all very evocative words, strengthening the brand positioning and the products character. Performance line is made of steel, carbon, titan, materials with technological connotation. Press release

7 ROCHET JEWELS - NEW elegance With a more classic design, Elegance line gets its spirit from travels and yachting. Mirror and satin steel are contrasting with Technogold finishes and create together some chic and refined products. Bracelets, pendants and cuff links are available.... 7

8 ROCHET JEWELS - NEW URBAN In 2012 Rochet strengthens its range of fashion products. The URBAN collection comes back with new & trendy models. Pendant inspired from GI badges, bracelet made of braided leather or steel, the look of the range is definitely contemporary with a 100% street & urban DNA. These small price products will be welcomed by young men. Press release

9 ROCHET JEWELS - NEW CERAMIc Between innovation and tradition, Rochet has launched a new range of ceramic jewels (matt or shiny). Matt ceramic has an elegant and high-performance aspect. Enhance your style and get a chic and sporty appearance with a Rochet jewels in matt or shiny ceramic. Those timeless jewels will fit any men concerned by their look.... 9

ROCHET watches - NEW DIVE Just for diving

back case, stainless steel 316 L, diving

which is just unique: DLC coating for more

movement that gives up to 6 months power.

10 ROCHET watches - NEW DIVE Just for diving amateurs, Rochet has created a line made for use under water. Technically and aesthetically advanced, those models will suit any sports water lovers: 20 ATM waterproof, screwed crown and back case, stainless steel 316 L, diving extension There is as well a limited edition which is just unique: DLC coating for more resistance to scratch and corrosion and AGS movement that gives up to 6 months power. The watch is provided in an exclusive box with a waterproof torch. Press release

ROCHET watches - NEW nautic nautic Yachting

exclusive watch with black ceramic bezel,

sea flags, eyes like navigational instrument,

11 ROCHET watches - NEW nautic nautic Yachting Both elegant and sporty the line is a real immersion in sea world. The black ceramic CAP CODE model is an exclusive watch with black ceramic bezel, delivered in a Cordura box with black silicon replacement band and a spring bar tool. Dive into sea world with this watch: index like sea flags, eyes like navigational instrument, chronograph & date. Let s go for a nice cruise with Rochet watches. Cape cod Black ceramic model...11

ROCHET Watches - NEW nautic nautic RACE This

12 ROCHET Watches - NEW nautic nautic RACE This line is the deepest of the Rochet watches collection. All has been thought to recall motor sport: eyes like a speedometer, big date in a triple tree, bezel like a brake disc Even perforated leather of straps reminds gentlemen drivers gloves. Step up to the challenge! Rochet watches SPORT Press release

ROCHET watches - NEW AERO Rochet watches BLACK HORNET LIMITED EDITION This is the last-born of Rochet

The line offers a total immersion in aeronautics world: artificial horizon, controls (altimeter, compass),

Both elegant and sporty, the design of aeronautics models will be appreciated by all plane lovers.

13 ROCHET watches - NEW AERO Rochet watches BLACK HORNET LIMITED EDITION This is the last-born of Rochet watches collection. The line offers a total immersion in aeronautics world: artificial horizon, controls (altimeter, compass), big hands. Both elegant and sporty, the design of aeronautics models will be appreciated by all plane lovers. A new BLACK HORNET limited edition with multiple functions will soon be available: alarm, strong colours code, chronometer + date, tachymeter. This limited edition is 100% aeronautics oriented and will be delivered in an exclusive bow the sunglasses and replacement lenses. Rochet watches AERONAUTICS...13

LIMITED EDITION Team Tech3 As official sponsor of Tech3 in Moto 2, Rochet has designed one limited edition watch.

It s a very good balance of technology, high quality material, mechanical inspiration, sport design and watch-making know-how.

Only 144 watches all numbered and engraved with the date and name of the race are available. More that just a limited edition, this watch box is a collector s item.

14 LIMITED EDITION Team Tech3 As official sponsor of Tech3 in Moto 2, Rochet has designed one limited edition watch. This watch takes its design from the team and is strongly inspired by motor sports and competition. It s a very good balance of technology, high quality material, mechanical inspiration, sport design and watch-making know-how. Each watch is delivered with a piece of one of the 18 brake discs used during the 18 races of 2010 season. It s a real collector s piece. Only 144 watches all numbered and engraved with the date and name of the race are available. More that just a limited edition, this watch box is a collector s item. Watch s specifications: Movement : quartz movement Functions: hours, minutes, seconds, chronograph. Case (diameter: 42mm) in 316L steel with mirror & satin finishing. Dial: Black with white & yellow paint, indexes high luminous, layer in carbon fibber. Glass: Mineral crystal K1. Water resistance: 330 ft. Strap: black calf with yellow & white stitching (colour code of the Tech3 team.) Press release

LIMITED EDITION Ben Spies Since Ben Spies won the 2010 Rookie of the year MotoGP title, a lot has been

For more than one year Rochet is proud to partner with Ben for watches and jewellery.

MotoGP race win at the Assen TT, remarkable feat.

flawless performance and finished in 41 44.659.

15 LIMITED EDITION Ben Spies Since Ben Spies won the 2010 Rookie of the year MotoGP title, a lot has been said and written about him. For more than one year Rochet is proud to partner with Ben for watches and jewellery. The Champion chose to kick off Yamaha s 50th Anniversary of Grand Prix Racing, to claim his first ever MotoGP race win at the Assen TT, remarkable feat. In his special white and red livery to mark the anniversary celebration, the texan rider delivered a flawless performance and finished in Ben made once again the news after his Rookie of the year title in 2010 championship. To celebrate this great win at Assen TT, Rochet developed for Ben an exclusive 1 st GP Victory watch. This limited edition watch is available at only 211 pieces. It is delivered in a nice box with a fountain pen in carbon....15

16 SPONSORING One year of sponsoring and partnership in pictures. Rochet thanks and congratulates the champions for their great performances. One year of talent, victory, of commitment to passion. HELICOPTER: Cyril GELON GOLF: Golf des Gets MOTOGP: Ben Spies MOTOGP: Nicky Hayden CONGRATULATIONS CHAMPIONS! Press release

17 SPONSORING CAR RALLY: Daniel Fasano HORSE-RIDING: Boulerie Jump MOTO125: Louis Rossi MOTO2: Team TECH3...17

18 ROCHET PRESS AD mâle chanceux b i j o u x p o u r h o m m e Press release

tribute to the past and embraces the future. 3/ Just like Rochet products, www.rochetworld.

and sections. Very strong product environment.

19 WEB PRESENCE ROCHETWORLD.COM 1/ A web site built from Rochet DNA Colours Dynamism Aestheticism Performance 2/ Brand spirit: the web site pays tribute to the past and embraces the future. 3/ Just like Rochet products, aims at being: ergonomic, practical, aesthetic and trendy Functions: Easy browsing, easy access to various headings and sections. Very strong product environment. Useful functions: social networks, downloads, language, search section, back to home page. Shortcuts to access to main information Products emphasis through nice pictures Emphasis on partners Quick access to latest and hottest news of the brand 4/ The web site puts emphasise on products and is a great source of information....19

SOCIAL NETWORKS Rochet Blog A daily updated blog to get

Information sharing on blog and social networks.

official Facebook page: 1210 friends Daily information

20 SOCIAL NETWORKS Rochet Blog A daily updated blog to get information on the brand and its partners. Information sharing on blog and social networks. Feedback from customers thanks to comments and posts Rochet official Facebook page: 1210 friends Daily information sharing on Rochet page Facebook page : corporate information, news from the brand, new products, marketing information, professional events, trade fairs and shows, news from Rochet partners Press release

21 SOCIAL NETWORKS Rochet official twitter page Rochet official FLICKR page...21

22 Création Zuccolo Rochet & C - France Press release

23 WHO ARE WE ZRC is the world market leader of watchstraps replacement in leather, metal and synthetic with 65% of market shares. Thanks to its 108 years of experience in watchmaking and jewellery, ZRC has gained a recognized know-how among professionals. The brand has a worldwide presence with about retail outlets across the 5 continents. There are more than 4000 references and 130 exclusive models in ZRC collection, all available in many sizes, colours and skins. Committed to innovation, the brand offers each year some new models like the Bioconfort line, 100% chrome free, antiallergic and biodegradable. ZRC is also a manufacturer of POS displays. The Group has set up its own joinery workshop and integrated the production of its entire shop furniture range in Annecy. ZRC offers an on-demand POS service and builds tailor-made displays suiting shop dimensions and meeting jeweller needs. ZRC Corner is a turnkey concept of sale s point. The corner is developed by ZRC and installed in French biggest department stores like Le Printemps in Paris. More than just a retail outlet, the corner is a nice tool to promote brand s products, know-how and notoriety. Thanks to its prototyping centres in France and India, ZRC is also able to manufacture on demand and singly straps for replacement, strictly conform to the originals. This know-how is a real art in itself....23

ZRC collection Class C TM Very suitable for flat &

comfortable though not compatible with water,

recommended to all persons who develop allergies

This is a very comfortable and eco-friendly product

aquabracelet TM This range meets all consumers

watches: withstanding heavy water immersion.

24 ZRC collection Class C TM Very suitable for flat & fashion watches, its nubuck lining is really comfortable though not compatible with water, therefore we strongly advise not to use for sports or have any contact with water. bioconfort TM The BIOCONFORT range is particularly recommended to all persons who develop allergies easily. This is a very comfortable and eco-friendly product which perfectly suits all styles of watches. have any contact with water. aquabracelet TM This range meets all consumers requirements for all sporty & large chronograph watches: withstanding heavy water immersion.resistance skins developed together with the tanneries. concorde TM These exceptional products manufactured with fine & delicate skins are really dedicated to «connoisseur» seeking for luxury straps to enhance their beloved time keeper. Press release

ZRC collection exclusivities Benefiting from manufacturing units in France and India, ZRC has developed fast prototyping centers in order to maximize the quality of

metal Rewarded in 1917 with the «Industrie Nouvelle Genevoise» diploma for its innovation & knowhow, ZRC has practically invented the famous «Sizorflex» expansion

renown as one of the best metal band manufacturer. synthetiques ZRC constantly commits itself to the highest quality level.

Lately we have intensified our silicon bracelet program which allowed us to achieve an extremely high quality level.

25 ZRC collection exclusivities Benefiting from manufacturing units in France and India, ZRC has developed fast prototyping centers in order to maximize the quality of its service, offering to retailers the possibility to order all special hand made straps generated by the replacement activity. metal Rewarded in 1917 with the «Industrie Nouvelle Genevoise» diploma for its innovation & knowhow, ZRC has practically invented the famous «Sizorflex» expansion band. A complete technology understanding in the manufacturing process and intensive business relations with the best watch brands has given ZRC its international renown as one of the best metal band manufacturer. synthetiques ZRC constantly commits itself to the highest quality level. Therefore all our synthetic straps are tested & meet all required standards. Lately we have intensified our silicon bracelet program which allowed us to achieve an extremely high quality level. Silicon is well known for its exceptional bio-compatibility. POS In 1960, ZRC sparked a minor revolution when it introduced the first ever «Stop trottoir» watch band display tower for Watch and Jewellery shops. In the 1990s, ever seeking for perfection, the Group sets up its own joinery workshop and integrates the production of its entire shop furniture range in Annecy....25

Bioconfort respect NATURE An answer to environmental issues Chrome free, nickel free.

respect YOUR SKIN Maximum breathing 100% more breathing surface.

BIOCONFORT TM + 50% + 50% AEROCONFORT Antiallergenic Tanned with titanium (no impact on skin).

26 Bioconfort respect NATURE An answer to environmental issues Chrome free, nickel free. Tanned with titanium: biodegradable lining. respect YOUR SKIN Maximum breathing 100% more breathing surface. Oval holes to increase the breathing surface. BIOCONFORT TM + 50% + 50% AEROCONFORT Antiallergenic Tanned with titanium (no impact on skin). White glue and water-soluble varnish. Quality Meet standards and quality requirements. Dry and wet rubbing test (NFG ). Artificial sweat resistance test (ISO ). Colours resistance to UV test (NIHS 96-50). A wide range Up to 20 colours. 7 skins. From 8 to 30 mm. Press release

27 BIOCONFORT PRESS AD

28 Zuccolo Rochet & C BP Annecy Cedex Tel. +33 (0) Fax. +33 (0)

Trendy Collection. Technical features

Trendy Collection. Technical features Trendy Collection With the launch of the Trendy collection the Lotus brand expands its reach to a new type of consumer. The brand with a strong sporting DNA has decided to strengthen the feminine focus