Color Certification Portfolio

Transcription

1 Color Certification Portfolio Brilliantly Bronze Beige N Beautiful Fairest of them All Name Phone Director Date Started Date Completed The Course that develops a Mary Kay Independent Beauty Consultant s Professional Expertise

2 Color Certification Requirements Color Certification is a program for Independent Mary Kay Beauty Consultants to develop skill and knowledge with our palette of colors on a variety of faces. It is also a way to build a strong marketing tool with a and Portfolio. HOW DO YOU CERTIFY? Prepare a complete three-ring binder with page protectors for the & looks. Work with your Independent Sales Director to do your own designed Look. Wear a new Look as often as possible especially on Meeting Night. Bring at least 6 models to wear the established Color Certification looks (averages out to 1 per week). You can complete your looks at other appointments however you must bring the completed color look with and photos and a Lipstick Marketing Profile for your Independent Sales Director to sign off on for it to count. PLEASE PACK LIGHTLY No Starter Kits please! Some suggestions for eliminating too many showcases in the room are: Put all the samples needed for the Look in a ziplock bag for each model. Include a Beauty Book, Profile, sales slips, and an agreement. OR, Put all your flat products in each clam shell mirror. OR, Pack everything you need in your On the Go bag with the brochure display and your models complete set up inside. TIMING 6:00 Doors Open 6:30 Welcome 6:45 Doors shut and the class begins. (You will be able to sit in the meeting room with your Model if you are late.) 7:20 Lipstick Marketing 7:30 Color & Class Close 8:00 Regular unit meeting (introductions, fun & recognition) with models 8:15 Meeting close and models have a chance to go shopping. OTHER RESPONSIBILITIES: COME PREPARED You will be responsible for your own & pictures. So bring your own camera. If you are a new consultant and do not have your Starter Kit yet, see your Recruiter or Independent Sales Director for the supplies you will need. Please bring all your supplies needed to complete the facial and the Look. It s not fair, and it s distracting to the instructors and other consultants to borrow color, powder, face clothes, mascara, etc. PLEASE BRING A SMALL GIFT FOR YOUR MODEL! Everyone will be entered into a drawing with their Lipstick Profiles, but if they don t win, you want to make sure you give them a gift of appreciation! The instructor will introduce your model for you with her Color Certification Look. WHAT WILL COLOR CERTIFICATION DO FOR YOU? YOU WILL... Learn a lot about color combinations and the array of our color palette on a variety of skin tones. Feel confident when you do a makeover on your customers especially with the unusual colors. Have a full Color Portfolio that you can show to customers to help them get excited. Receive a fabulous Color Insider Certificate for your Mary Kay Wall of Fame when you have brought at least 6 models for the 6-week program (averages out to 1 per week). Have a reason to bring lots and lots of models to the meetings. This will mean more sales and team members for you!

3 Color Certification Script Ideas KEY SCRIPT POINTS Be excited Mention Color Certification and tell her why you thought of her Give details of model criteria Tell her about the door prizes & special offers Mention inviting friends and the additional Free Product gifts she will earn Confirm with her what you agreed on GUIDELINE SCRIPT Hi. This is with Mary Kay. Do you have just a minute? Well, I m really excited! I have signed up for the Mary Kay Color Certification Program to get my professional training and I need models to wear the Looks. I ve been asked to bring sharp, friendly women who are willing to play and I immediately thought of you. Is there any reason why you couldn t be a part of my Certification Model Portfolio? (Wait) Great! The workshops are at our studio on ( day) (at time). You will be with other models and I will be with you. We ll take your and picture, and I ll have a surprise gift for you too. So tell me, what do you think? (Wait) Oh, and there s more! There will be door prizes, you ll hear a little about what I m doing and you ll be a part of our training and recognition as we introduce the Looks to other consultants. And of course you have no obligation to purchase anything but if you decide you want some goodies, I have a special offer just for you that night. You know the other thing is that you can always take advantage of my referral bonus program and earn free product by asking a friend or two to come along. It s a fabulous, exclusive gift only for those who have 2 friends join them - you ll LOVE it! REVIEW & CONFIRM: Thanks so much! So, I ll pick you up on, at. I will be wearing a jacket and skirt as will the consultants. Please choose an outfit that you love to wear with (color family she is modeling). I can t wait, we are going to have so much fun! SCRIPT IDEA FOR MEETING PEOPLE Hi. My name is and I m an Independent Mary Kay Beauty Consultant. I am currently enrolled in a Color Certification Course to develop my Professional Expertise and have very specific model looks to create for my & portfolio. There s a couple of Looks that I think you would be great for and I was wondering if you would consider coming to be my model at my Certification Class? Then continue on to give her the same details as the previous conversation beginning with paragraph #2 (Great! The workshops are at our studio on ). RSVP TO YOUR DIRECTOR It is important to RSVP to your Director by 5:00 pm the Monday before the training with your model s name and phone number. This allows us to be fully set up for the right numbers. For your key prospects, your Director can then call and confirm. She will say, Hi, this is. I am s Independent Mary Kay Sales Director. I understand that you will be helping her with her Color Certification training and I just wanted to thank you in advance for coming tomorrow night. She is so excited and I look forward to meeting you. Do you have any questions? Great, we ll see you Tuesday night! MODEL PROTOCOL Always introduce your models to your Director when they come in and take them to say goodbye to her when you leave. Every bit of layering helps. Make sure your Director has the Lipstick Profile filled out completely. This will allow your Director to follow-up for you.

4 Color Certification Set-up & Supplies PINK TRAYS Eye shadow applicator, mascara wand, lip brush, lip liner sample, eye liner sample Satin Lips Set Day Solution Night Solution Eye Cream Lip Gloss TimeWise 3-1 Cleanser Miroderm Abrasion Step #1 Miroderm Abrasion Step #2 TimeWise Age-fighting Moisturizer Concealer (if needed) & Foundation ITEMS TO BRING FOR EACH GUEST You will be responsible for bringing all supplies necessary for your model s facial and Certification Look for that evening. Some suggestions to reduce the number of bags in the classroom are: Profile card & Pen Sales Ticket Beauty Book Info Packet (includes: Look Book, Hostess Brochure, Business Card, Outside Order Sheet/Pink Tickets & Independent Beauty Consultant Agreement) Face Case Styrofoam Insert Disposable Face Cloth or Wash Cloth Head band or clips Oil-Free Eye Make-up Remover Satin Lips Set TimeWise & Velocity Demo Tubes Microderm Abrasion Set Day/Night Solution Foundation (Medium/Full or Minerals) Mineral Pressed Powder Sample Lip Gloss Samples/Demos Certification Look supplies & Colors Mascara with Wand Q-Tips Cotton Balls & Pads Applicators Thank You Gift for Your Model Your Camera for / Photos

5 Color Certification Set-up & Supplies BLACK TRAYS Timewise 3-n-1 Cleanser Lip Mask Lip Balm Microderm Refine: Step 1 Microderm Replenish: Step 2 Timewise Day Solution SPF 25 Timewise Moisturizer TimeWise Night Solution TimeWise Eye Cream Foundation (Protection: Med/Full Coverage or Minerals) Applicators (Eye shadow applicator, mascara wand, lip brush, lip liner sample, eye liner sample)

6 Color Certification Class Agenda 6:00 Models get set up with skin care, color and profiles Make sure to select Foundation Color (ask Star Team Bldr or Director if you need help) 6:30 Welcome Independent Sales Director & Recruiter Introductions Model Introductions Star Team Builder Reviews Agenda 6:45 Doors Close and Class Begins 1. Use Flip Chart 2. washing the Face w/ 3-in-1 Cleanser and Microderm Abrasion, TAKE BEFORE PHOTO (or have each model take each others head shot. Wrap w/ white cloth/material) 7:20 Lipstick Marketing Sheet 7:30 Flip Chart Pg 14 COLOR TIME Instruct Color Application 1. Each Look consists of 3 eye colors, eye liner, cheek color, lip liner, lip color & lip gloss 2. Use standard color application for Eyes (to stay on time; specific eye shape instruction can be at a private appt or another event): - Highlighter under brow line - Mid-Tone on lid & up to Highlighter Color - Accent (Darkest) Color in crease 7:50 Flip Chart Pg 16 SET SHEET CLOSE (use sheet designed on InTouch) Present the Sets and Romance Special Offer Tonight ONLY!!! 1. The Look of the Night for ONLY $99 (Reg. $113.50) 2. Select ANY 4 Sets and receive the travel roll-up FREE Flip Chart Pg 17 CLOSET CLOSE 8:00 Unit Meeting Begins 1. Introductions 2. Recognition (consultants & models) 3. Fun 8:15 Models applauded! Take AFTER PHOTOS and go shopping!!! Closing Music

7 Color Certification Lipstick Profile Listen for a Lipstick Questionnaire When you schedule a time tonight to listen to the facts about what Mary Kay has to offer, you will receive a FREE lipstick! How about the one you tried tonight? Date: Name: Occupation: Marital Status: Single Married Children/Ages: Address: City: State: Zip: Best Phone: Best time to call: Your Independent Beauty Consultant is: Reasons that appeal to you the most: A. Absolutely Yes!! I want to be a part of this awesome company. Sign me up now! B. Buy Me a Coke. I am very interested but need more information. I d like to discuss this some more. C. No, thank you. I enjoy being a Customer. L I P S T I C K Love We have the time to share Love with our families and friends. Mary Kay stresses God First, Family Second, and Career Third. Independent You can be your own boss! Have flexible hours! Imagine, you can promote yourself! Prizes & Recognition Do you get these on your job? Did you get applauded for coming to work today? Does your company furnish you with a new car to drive, jewelry or trips- FREE? Self-Esteem This is a self-esteem building company. Is that something you d like to improve? Tax-Advantages There are many tax advantages when you own your own business. Would you like to keep more of what you make? Inspiration & Motivation We praise our people to Success! Are you surrounded by big thinkers? Cash Unlimited income potential! Are you in charge? Keys to a Car Mary Kay offers a Chevy Malibu, a Toyota Camary or Equinox and our world famous PINK CADILLAC. Can you get excited about driving a new car every 2 years?

8 Color 101 Certification Tracking Sheet To complete this course you must do the looks as presented in order to maintain consistency of the Color Certification Portfolio program. You can modify the colors for your model at a follow-up appointment. These models should attend the class to be counted for Color Certification. However, you can complete your looks at other appointments but you must bring the completed color look with and photos and a Lipstick Marketing Profile for your Independent Sales Director to sign off on for it to count for Color Certification. Completion = Your Own NEW Look, plus at least 6 Models (averages out to 1 per week). Best results will come with a portfolio of 4 skin tones per week per Color Family; totals 24 Models. Certification Look Model Name Phone Date Director s Initials 1. My Personal Look COLOR 101 LOOKS 2. Chocolate #1 C 3. Chocolate #2 C 4. Chocolate #3 C 5. Chocolate #4 C 6. Berries #1 B 7. Berries #2 B 8. Berries #3 B 9. Berries #4 B 10. Neutrals #1 N 11. Neutrals #2 N 12. Neutrals #3 N 13. Neutrals #4 N 14. Tawny/Reds #1 TR 15. Tawny/Reds #2 TR 16. Tawny/Reds #3 TR 17. Tawny/Reds #4 TR 18. Metals #1 M 19. Metals #2 M 20. Metals #3 M 21. Metals #4 M 22. Pinks #1 P 23. Pinks #2 P 24. Pinks #3 P 25. Pinks #4 P

9 Color 101 Certification Look My Personal Look Highlighter Midtone Accent Eye Liner Cheeks Lip Liner Lipstick Lip Gloss

10 Color 101 Certification Look Chocolates #1 Ivory 100s to Ivory 200 Highlighter Moonstone Midtone Hazelnut Accent Ivy Garden Eye Liner Dark Brown Cheeks Sparkling Cider Lip Liner Dusty Pink Lipstick Amber Glow Lip Gloss Sweet Raisin

11 Color 101 Certification Look Chocolates #2 Ivory 200s to Beige 300/305 or 304 Highlighter Honey Spice Midtone Hazelnut Accent Amber Blaze Eye Liner Bronze Cheeks Sparkling Cider Lip Liner Neutral Lipstick Bronzed Lip Gloss Sweet Raisin

12 Color 101 Certification Look Chocolates #3 Beige 304, 400s to Lt. Bronze 500 Highlighter Spun Silk Midtone Amber Blaze Accent Ivy Garden Eye Liner Olive Cheeks Sparkling Cider Lip Liner Cinnamon Lipstick Amber Suede Lip Gloss Beach Bronze

13 Color 101 Certification Look Chocolates #4 All Bronze Skin Tones Highlighter Silky Caramel Midtone Hazelnut Accent Golden Olive Eye Liner Bronze Cheeks Cinnamon Stick Lip Liner Cinnamon Lipstick Downtown Brown Lip Gloss Gold Rush

14 Color 101 Certification Look Berries #1 Ivory 100s to Ivory 200 Highlighter Sweet Cream Midtone Precious Pink Accent Sweet Plum Eye Liner Deep Brown Cheeks Pink Petals Lip Liner Pink Lipstick Berry Kiss Lip Gloss Pink Diamonds

15 Color 101 Certification Look Berries #2 Ivory 200s to Beige 300/305 or 304 Highlighter Honey Spice Midtone Silky Caramel Accent Golden Olive Eye Liner Olive Cheeks Pink Petals Lip Liner Neutral Lipstick Whipped Berries Lip Gloss Gold Rush

16 Color 101 Certification Look Berries #3 Beige 304, 400s to Lt. Bronze 500 Highlighter Moonstone Midtone Dusty Lilac Accent Sweet Plum Eye Liner Amethyst Cheeks Bold Berry Lip Liner Plum Lipstick Black Cherry Lip Gloss Fancy Nancy

17 Color 101 Certification Look Berries #4 All Bronze Skin Tones Highlighter Lemongrass Midtone Ivy Garden Accent Espresso Eye Liner Deep Brown Cheeks Berry Brown Lip Liner Dark Berry Lipstick Rich Fig Lip Gloss Beach Bronze

18 Color 101 Certification Look Neutrals #1 Ivory 100s to Ivory 200 Highlighter Spun Silk Midtone Sweet Pink Accent Sienna Eye Liner Taupe Cheeks Pink Petals Lip Liner Dusty Pink Lipstick Pink Melon Lip Gloss Cram & Sugar

19 Color 101 Certification Look Neutrals #2 Ivory 200s to Beige 300/305 or 304 Highlighter Honey Spice Midtone Hazalenut Accent Cinnabar Eye Liner Taupe Cheeks Pink Petals Lip Liner Dusty Pink Lipstick Raisinberry Lip Gloss Gold Rush

20 Color 101 Certification Look Neutrals #3 Beige 304, 400s to Lt. Bronze 500 Highlighter Silky Caramel Midtone Sienna Accent Vintage Gold Eye Liner Bronze Cheeks Cinnamon Stick Lip Liner Cappucinno Lipstick Toffee Lip Gloss Beach Bronze or Bronze Bliss

21 Color 101 Certification Look Neutrals #4 All Bronze Skin Tones Highlighter Sweet Cream Midtone Amber Blaze Accent Espresso Eye Liner Black Cheeks Sparkling Cider Lip Liner Neutral Lipstick Shell Lip Gloss Sweet Raisin

22 Color 101 Certification Look Tawnies/Reds #1 Ivory 100s to Ivory 200 Highlighter Moonstone Midtone Amber Blaze Accent Golden Olive Eye Liner Deep Brown Cheeks Golden Copper Lip Liner Dusty Pink Lipstick Sunset Lip Gloss Pink Diamonds

23 Color 101 Certification Look Tawnies/Reds #2 Ivory 200s to Beige 300/305 or 304 Highlighter Honey Spice Midtone Hazelnut Accent Sienna Eye Liner Taupe Cheeks Pink Petals Lip Liner Neutral Lipstick Sweet Nectar Lip Gloss Gold Rush

24 Color 101 Certification Look Tawnies/Reds #3 Beige 304, 400s to Lt. Bronze 500 Highlighter Moonstone Midtone Sienna Accent Vintage Gold Eye Liner Deep Brown Cheeks Sunny Spice Lip Liner Neutral Lipstick Sunburst Lip Gloss Cream & Sugar

25 Color 101 Certification Look Tawnies/Reds #4 All Bronze Skin Tones Highlighter Silky Caramel Midtone Precious Pink Accent Iris Eye Liner Amethyst Cheeks Strawberry Cream Lip Liner Pink Lipstick Red Lip Gloss Pink Diamonds

26 Color 101 Certification Look Metals #1 Ivory 100s to Ivory 200 Highlighter Moonstone Midtone Hazelnut Accent Ivy Garden Eye Liner Black Cheeks Sparkling Cider Lip Liner Dusty Pink Lipstick Mocha Freeze Lip Gloss Sweet Raisin

27 Color 101 Certification Look Metals #2 Ivory 200s to Beige 300/305 or 304 Highlighter Moonstone Midtone Denim Frost Accent Navy Blue Eye Liner Navy Cheeks Strawberry Cream Lip Liner Plum Lipstick Golden Lip Gloss Berry Smoothie

28 Color 101 Certification Look Metals #3 Beige 304, 400s to Lt. Bronze 500 Highlighter Spunk Silk Midtone Chocolate Kiss Accent Amber Blaze Eye Liner Taupe Cheeks Pink Petals Lip Liner Neutral Lipstick Pink Shimmer Lip Gloss Gold Rush

29 Color 101 Certification Look Metals #4 All Bronze Skin Tones Highlighter Honey Spice Midtone Sienna Accent Sweet Plum Eye Liner Deep Brown Cheeks Golden Copper Lip Liner Chocolate Lipstick Garnetfrost Lip Gloss Sweet Raisin

30 Color 101 Certification Look Pinks #1 Ivory 100s to Ivory 200 Highlighter Sweet Cream Midtone Hazelnut Accent Steel Eye Liner Steely Cheeks Shy Blush Lip Liner Neutral Lipstick Paradise Pink Lip Gloss Starry

31 Color 101 Certification Look Pinks #2 Ivory 200s to Beige 300/305 or 304 Highlighter Silky Caramel Midtone Precious Pink Accent Iris Eye Liner Amethyst Cheeks Bold Berry Lip Liner Pink Lipstick Hibiscus Lip Gloss Pink Diamonds

32 Color 101 Certification Look Pinks #3 Beige 304, 400s to Lt. Bronze 500 Highlighter Spunk Silk Midtone Precious Pink Accent Vintage Gold Eye Liner Bronze Cheeks Pink Petals Lip Liner Dusty Pink Lipstick Pink Satin Lip Gloss Coral Rose

33 Color 101 Certification Look Pinks #4 All Bronze Skin Tones Highlighter Spun Silk Midtone Sweet Plum Accent Hazelnut Eye Liner Black Cheeks Cherry Blossom Lip Liner Raspberry Lipstick Dusty Rose Lip Gloss Berry Sparkle