JULY AUGUST 2018 US. Photo Courtesy of Wella Professional LET S TALK LITERS JUMBO-SIZE SAVINGS ON BRANDS YOU L VE

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1 JULY AUGUST 2018 US Photo Courtesy of Wella Professional LET S TALK LITERS JUMBO-SIZE SAVINGS ON BRANDS YOU L VE

2 F E AT U R E D LET S TALK LITERS JUMBO-SIZE SAVINGS ON BRANDS YOU L VE the heart of Hairdressing SUPERIOR COLOR. SUPERIOR SERVICE. SUPERIOR EXPERIENCE. For over 135 years, Wella has been delivering professional hair color innovations that enable hairdressers creativity. With Wella Professionals Care and Styling to complement the Color foundation, the hair journey transcends beyond the salon to achieve amazing hair every day. COSMOPROF BESTSELLER SEAL Products featuring our BESTSELLER seal are top sellers and beauty pro favorites. They re what your peers reach for time and time again. Keep an eye out for the BESTSELLER seal it s a solid indication of which products you should check out. You ll see it here in Salon Insider, in-store and online. BLOG ALERT! 2 salon INSIDER cosmoprofbeauty.com The CosmoProf Beauty Blog offers ongoing access to trends, how-to s, brand highlights and more! Check out cosmoprofbeauty. com/beautyblog for the inside scoop on your favorite brands and products. Instagram, Facebook &

3 BUSINESS PULSE Real Talk: LITERS Annual Liter Sales mean big dollars for salons and great savings for customers. The reality is, annual liter sales have been taking place for decades and are something that both consumers and salon clients look forward to every year. It s no coincidence that this sale takes place during the Back to School season the 2nd largest retail holiday of the year in the US. Don t let your customers spend their money in other places! As they say, Go big or go home. Here are some tips to help your business maximize profits on a Liter Sale. Stack em high and watch em fly Inventory is key during this time. Over 32% of Back-to-School shoppers will begin their spending spree in July. Order early and keep stock replenished until the end of August. Work with your CosmoProf Salon Consultant to help create a sales forecast and a buying schedule. Emphasize the cost savings to your clients Did you know: Liter of Tea Tree at = 0.68 per ounce Compared to: oz. shampoo and conditioner at each = 1.40 per ounce? Take some time and calculate the savings so you can educate your clients on their return on investment. Shout it from the rooftop Salon signage and displays are key to creating a successful retail space. Capitalize on the key areas of your salon (the front desk, the retail area, the styling stations and the back bar area). Use all of these spaces to communicate your promotional offerings. The question is % Off or Off There has been a long standing debate about what attracts client s attention: % Off or Off. Consumer studies show that for items over 100, a Off message is most effective. For items under 100 a, % Off message works best. Partner and cross promote with your neighbors Reach out to a local restaurant or movie theatre to offer clients a coupon with each liter purchase, and ask that the business return the favor by promoting your sale! Advising your clients to stock up on their favorite shampoo and conditioner opens the door for new items to be introduced during their next visit. They won t be needing shampoo or conditioners for a while which will allow them to spend their money on added services or other products. Visit the CosmoProf Beauty Blog for full story and more tips! CONTENTS Actiiv AG Hair American Crew Aquage Babe Lash BaBylissPRO Bosley Celeb Luxury CND Colorproof Design.ME DevaCurl Framar Framesi GIBS Glop & Glam Goldwell Hempz Invisibobble Johnny B Joico Kadus Kenra Professional Liter Sale MoroccanOil My Amazing #mydentity Nioxin Olaplex Olivia Garden Paul Mitchell , 22 Rusk Salon Furnishings Schwarzkopf Sebastian TIGI Varis Wella Professionals Woody's Visit cosmoprofbeauty.com/beautyblog for full articles and more. JULY AUGUST 2018 US 3

4 SAVVY SALON HONOR THE JOURNEY Salon J Ladner Meet Joshua Ladner, owner of our featured Savvy Salon! Joshua is an educator, entrepreneur and artist with a true passion for hair. Salon J Ladner is best known for blonding and a stellar in-salon experience which Ladner has worked very hard to create for his clients and which he has branded as Join the Hair Journey. When it comes to social media, Ladner understands the value behind the tools and what makes for the most effective and genuine presence for his salon. His social strategy is carefully planned and executed with 3,663 Instagram followers and videos averaging 1,400 hits. One word comes to me consistency. Building Relationships. Trust. Loyalty. Guests are watching us to uplift them, Ladner says about creating an authentic and empowering social presence. Joshua Ladner Dayton, OH Being Licensed to Create is an honor. To stylists, we have to change YOUR world, before YOU can change THE world. Ladner s Social Media Tips: 1) Stay true to your purpose. 2) Create a routine that makes sense. 3) Tag your local community in the location section. 4) Be social and connect like, comment and share what your guests are doing. Salon J Ladner s Top Product Picks: Paul Mitchell Dual Purpose Lightener Mitch Clean Cut Paul Mitchell Tea Tree Special Wella Free Lights #mydentity Demi-Permanent Shades Read the full story at the CosmoProf Beauty Blog, and for more inspiration! Salon Display & Signage Did you miss out on the Modern Fairytale display? No problem! Here is your opportunity to get your retail on with the Summer Essentials products! Perfect for back to school and beyond! SUMMER essentials Profit potential is over 1,100 for your salon. Talk to your CosmoProf Salon Consultant about how to take advantage of this opportunity! salon INSIDER cosmoprofbeauty.com Visit cosmoprofbeauty.com/beautyblog for full articles and more.

5 @framesi_prishtine Brand Used: Paul & TRENDS INSPIRATION Summer Heat is in the Hair The temperature isn t all that s warming up this summer! If Pinterest is the predictor that we know it to be, expect to see more natural looks with warm hints of copper, amber and pinks that complement both blondes and brunettes. This time-tested trend is relatively low maintenance, which is perfect for enjoying relaxing, laidback days in the sun. for a variety of sun-kissed inspired fun! Knotty and Spacey Summer heat and festival season inspire style trends that are not only functional, but full of character. Chic topknots and retro space buns are expected to stay around well into the summer and even into the fall with the back-to-school crowd. Check out some of the many ways that topknots and buns can be used for any occasion. Brand Used: Brand Used: Matrix LightMaster and colored with Joico HAIR LOSS: Awareness and Preparedness August is Hair Loss Awareness Month, and we feel it is a good reminder to up your game on what you know about this sensitive subject. Not only can you be your client s greatest resource for recommending the perfect cut, color and products, but you can also lend a sympathetic ear to listen to what he or she is going through. In the United States, 35 million men and 21 million women are challenged with losing what was once a full and healthy head of hair, according to the Statistic Brain Research Institute. This survey states that 47% of hair-loss patients claimed they would give up their life savings to regain their full head of hair. That gives you an idea of how sensitive this subject truly is. As a stylist and salon owner, listening to your client is half the journey. There are numerous products designed to address thinning hair concerns. Check out some of our top hair-thinning products on pages 9 and 23 Sleigh Bells in JULY? Snag your copy of the 2018 Holiday Guide, complete with tips and timelines, to help you have the most successful holiday season yet. It will be available in August via your CosmoProf Salon Consultant. Find your 2017 results and get ready to start planning for that magical time of year! It is never too early in the beauty world, and this process can take several months. We are here to help! With the average consumer spending at least 1,000 on holiday gifting, you have more than enough reasons to start planning and setting goals for your salon! Visit cosmoprofbeauty.com/beautyblog for full articles and more. JULY AUGUST 2018 US 5

6 PAUL MITCHELL SAVE UP TO PAUL MITCHELL Color Protect LITER DUO Smoothing LITER DUO each duo each duo JOICO K-Pak COLOR THERAPY LITER DUO each duo BIGGER THAN JUMBO-SIZE SAVINGS FRAMESI Color LOVER MOISTURE RICH LITER DUO each duo KENRA Moisturizing LITER DUO each duo 6 salon INSIDER cosmoprofbeauty.com FAROUK Chi INFRA 32 OZ. Duo each duo TIGI Smoothing LUSTERIZER TWEEN DUO each duo

7 50% ON LITERS WELLA GOLDWELL Brilliance LITER DUO FOR FINE-TO-MEDIUM HAIR NIOXIN Color LITER DUO each duo Choose FROM SYSTEMS 1-6 LITER DUOS each duo each duo N BIG SAVINGS ON BRANDS YOU L VE PAUL MITCHELL Tea Tree Lavender Mint Duo each duo AG HAIR Liter STERLING SILVER SHAMPOO each AG HAIR Liter COLOUR SAVOUR SHAMPOO each For more Liter Savings, see July Shopping Guide or visit cosmoprofbeauty.com JULY AUGUST 2018 US 7

8 COLOR FOCUS SAVE UP TO 25% Small Intro FREE Products and Collateral: 1-Blondor Sachets 1-Megabrand Wall Chart 1-Mini Portfolio Swatch Book 1-Megabrand Knowledge Guide ON THE COVER SPOTLIGHT the heart of Hairdressing Give your clients the most out of their color Small Color Opener Purchase: 15-tubes of any Wella Koleston Perfect, Koleston Perfect INNOSENSE, Color Touch, Color Touch Plus, instamat!c by Color Touch and/or ILLUMINA Color Tubes and 1-Koleston Perfect Developer or Color Touch Emulsion at salon price open stock, receive FREE Products and Collateral. Value: SAVE OVER 25% MSU: Medium Color Opener Purchase: 25-Koleston Perfect, Koleston Perfect Innosense, Illumina, Instamatic, Color Touch and/or Color Touch Plus Value: SAVE OVER 30% MSU: Ask your CosomoProf Salon Consultant about all color intros, special focus month offers and free contents. FREE Color Perfect 20 Volume Developers Wella Color Perfect Opener Purchase: 18-2 oz. Color Perfect Receive FREE: 1-20 Volume Color Perfect Stabilized Crème Developer 1-20 Volume Color Perfect Stabilized Liquid Developer 1-Color Perfect Swatch Chart Value: SAVE MSU: Customers choice. grow your color business USING SOCIAL MEDIA Showcase your salon s work on Instagram. Every color. Every time. Visuals pique the interest of new clients and remind existing clients to try something new. Post technique videos to Facebook. This makes clients more familiar with the language of color so they are informed next time they come in and see you. It s not about giving anything away, it s about building credibility. REBOOK your clients for a touch-up, or next stage of their color transformation! A color transformation can easily increase the number of visits and your profit potential from a single client. 8 salon INSIDER cosmoprofbeauty.com

9 NEW COLOR-SAFE PRODUCTS! INCREASE YOUR SALON REVENUE BY ADDING THESE TO YOUR BACKBAR: SCALP SERUM Use before service to prepare the scalp for lightening. COLOR LOCK Use after service to lock in the color. DENSITY DEFEND Great take-home option to strengthen hair between color services. Color Activation Small Intro Purchase: oz. Scalp Protect (6-Pack Color Lock oz. Density Defend Receive FREE: Color Lock 1-Service Menu Guide Value: SAVE OVER 10% MSU: All products not shown. Color Activation Large Intro Purchase: oz. Scalp Protect (6-Pack Color Lock oz. Density Defend Receive FREE: oz. Deep Protect Density Mask oz. Scalp Renew oz. System 3 Cleanser oz. System 3 Scalp Therapy 1-Service Menu Guide Value: SAVE OVER 25% MSU: All products not shown. NEW Effortless Introducing care & styling regimen for undone quick and changeable styles. Create serious style with little effort SAVE OVER 15% NEW Effortless Small Salon Opener Purchase: Receive FREE: oz. Reset Shampoo oz. Reset Shampoo oz. Preset Conditioner oz. Preset Conditioner oz. Shaper ID 1-Consumer Brochure Hairspray 1-Shelf Talker Value: SAVE OVER 15% MSU: All products not shown. Ask Your CosomoProf Salon Consultant about additional Intros. JULY AUGUST 2018 US 9

10 NEW Tea Tree Special Color FOR COLOR-TREATED HAIR TINGLE. INVIGORATE. PRESERVE. Experience the tingle. Color your senses. Enjoy an all-new Tea Tree experience for color-treated clients the same awardwinning tingle with added color preservation from Natural Rooibos Tea Extracts. Creates definition and enhances natural texture. NEW Tea Tree Special Color Intro Kit oz Tea Tree Special Color Shampoo and Conditioner 6-4.2oz Tea Tree Wave Refresher Spray 1-Liter Tea Tree Special Color Shampoo and Conditioner 4-Tea Tree Special Color Shampoo & Conditioner Samples 1-Tea Tree Brand Brochure 1-Wash House Menu 1-Bamboo Glorifier 1-Counter Display Header Cared Value: SAVE OVER 25% PPK: Tea Tree Special Color Salon Kit Purchase: SKU: 2-Tea Tree Special Color Intro Kits Receive FREE Contest In-A-Box: 1-Runner Up Prize: 1-Professional 5.5 Sheers with case, 1-Grand Prize: 1-11 Express Gold Curl, 1-Contest poster and Contest One Sheet Overview Tea Tree Ongoing Salon New Door Kit with Bamboo Floor Display Value: 1, SAVE OVER 30% MSU: Value: SAVE OVER 25% MSU: Incentivize Your Stylists With The Tea Tree Contest In a Box! Four weeks Two prizes for Top Performing Stylist and Runner up Set a sales goal of 20% over average monthly sales. Use merchandising pieces to draw in clients. Educate stylists on all things Tea Tree to include a special focus on the Tea Tree Special Color products and Wave Refresher. Track progress weekly to keep up the excitement. Announce the winners in a contest closing meeting! Prize Value = salon INSIDER cosmoprofbeauty.com Receive FREE Contest in a Box: 1 Grand Prize: Professional Shears 1 Runner Up Prize: Express Gold Curl 1 Iron 1 Contest Poster to Track Scores 1 Contest One Sheet

11 INTRODUCING Designed to elevate grooming in the barbershop and at home. NEW MVRCK Salon Intro Kit oz. Original Pomade and Dry Paste oz. Grooming Cream and Shave Cream oz. Grooming Spray oz. Cooling Afterhsave and Skin & Beard Lotion 3-1oz Beard Oil Recieve FREE: 5-.23oz Beard Oil 5-.85oz Shave Cream 1-4oz Original Pomade 1-Barber Book, Corrugated Display and Poster Value: SAVE OVER 30% PPK: NEW MVRCK Barbershop Intro Kit Value: SAVE OVER 30% PPK: Men s grooming is a cultural resurgence that is projected to reach the 26B mark by Forbes Are you staffed to keep up with the demand? Arm yourself and your team with the knowledge and talent to ride this tidal wave, because it s showing no signs of slowing down. Men are loyal shoppers and crave genuine experiences and expertise on what best suits them, so make them a priority! A NEW WAY TO COVER GRAY the color Chocolate+ Series 6 shades, levels 4-9 Warm tonal shades Intermixable with Paul Mitchell the color shades 6.50 each 4CH+ chocolate brown CH+ light chocolate brown CH+ dark chocolate brown CHOCOLATE ESPRESSO: PERCENTAGE OF GRAY HAIR: 25% Achieve dimension and coverage all in one technique by formulating for the base then alternating different levels of the Chocolate+ shades through the midlengths and ends. BASE FORMULA - Achieve controlled lift with rich deposit*. 2 oz. Paul Mitchell the color 5CH+ + 2 oz. 30 volume Paul Mitchell Developer FORMULA 2 - Alternate with Formula 3 Apply through the mid-lengths and ends for dimension and depth. 2 oz. Paul Mitchell the color 7CH+ + 2 oz., 20 volume Paul Mitchell Developer FORMULA 3 - Alternate with Formula 2 Apply through the mid-lengths and ends for dimension and depth. 2 oz. Paul Mitchell the color 5CH+ + 2 oz., 20 volume Paul Mitchell Developer 7CH+ chocolate blonde CH+ light chocolate blonde CH+ very light chocolate blonde the color Chocolate+ Series Kit Includes one of each of the new the color Chocolate+ Series shades, Chocolate+ Series Swatch Card & the color Paper Chart. Value: PPK: * These techniques incorporate creative formulations for achieving lift on less than 50% gray hair. Manufacturer s instructions recommend mixing 20 volume Paul Mitchell Developer in a 1:1 ratio with the selected Plus series shade for optimal coverage on 50% or more gray hair. JULY AUGUST 2018 US 11

12 A joi ful summer selection of color and care LUSTER LUSTERLOCK LOCKMULTI-PERFECTOR MULTI-PERFECTOR What WhatIt ItDoes Does Lock Lock in vibrancy in vibrancy and and moisture, moisture, while while locking locking outout fading fading and and damage damage this this is the is the K-PAK K-PAK Color Color Therapy Therapy mantra mantra and and ourour new new K-PAK K-PAK Color Color Therapy Therapy Luster Luster Lock Lock Multi-Perfector Multi-Perfector Spray Spray delivers delivers on on thisthis promise promise in ainwhole a whole new new way. way. SAVE UP TO 35% NEW Salon Openers each deal Stronger, Stronger, healthy healthy hair hair you you can can see see & feel & feel ON NEW SALON OPENERS Imagine healthier, healthier, stronger stronger hair hair that that youyou cancan seesee and and feelfeel All contain preselected shades, developers,imagine lighteners Choose from: SKU: Vero K-PAK Vcolor & Chrome LumiShine Permanent Crème LumiShine Demi-Liquid from from thethe very very firstfirst time time you you use use our our new new K-PAK K-PAK Color Color Value up to & color accessories. All Salon openers notmulti-perfector. shown. Therapy Therapy Luster Luster Lock Lock Multi-Perfector. Ask your CosmoProf Salon Consultant about all Salon Openers available this month! FREE BONUS SALON OPENER OFFER! 16 oz. Blonde Life Powder Lightener with Purchase Protect Protect your hair hair forfor longer longer lasting lasting color! color! each deal your Purchase one Vcolor Age Defy Salon Opener and receieve a 16 oz. Blonde Life Powder Lightener FREE. UVA/UVB UVA/UVB exposure exposure along along with with other other environmental environmental elements elements SAVE OVER 35% cancan have have a ravaging a ravaging effect effect on on your your hair hair color, color, causing causing color color to fade to fade and and dull. dull. Our Our new new Luster Luster Lock Lock Multi-Perfector Multi-Perfector locks locks in in your your color color and and adds adds exceptional exceptional shine. shine. Value: Salon opener not shown. Don t forget the power of the add-on service and take-home! Color treatments are at an all-time high. Build this into your color service or offer it as an add-on. The key benefit is locking in the color, which is worth the additional investment. Stylers are a great take-home option for the client to re-create their salon look every day. Before After Before Before After After Luster Lock Multi-Perfector locks in color and adds exceptional shine. Ship Ship Date:Date: SalonSalon BreakBreak Date:Date: K-PAK Color Therapy Luster Lock Duo each duo oz. Luster Lock Treatment oz. Luster Lock Spray Value: SAVE OVER 15% PPK: While supplies last. SELECT JOICO & K-PAK STYLERS 5.99 each Value: VARIOUS SKUS All products not shown 12 salon INSIDER cosmoprofbeauty.com

13 NEW Refresh Dry Shampoo Kenra Platinum 5 oz. Refresh Dry Shampoo: Discover a New Clean Zero powder cleansing foam Absorbs oils Gently removes applied products NEW 5 oz. Refresh Dry Shampoo Foam 9.00 each Value: SAVE OVER 15% July Only NEW 5 oz. Refresh Dry Shampoo Foam for two Value: SAVE OVER 25% MSU: SAVE 50% ON ALL COLOR INTROS BUY 1, GET 1 FREE Kenra Color Intros Choose from: MSU: Kenra Color Small Kenra Color Large Simply Blonde Studio Stylist Express Value: NEW Super Power Direct Dyes #mydentity is the first influencer brand created by Guy Tang the biggest social media powerhouse in professional color. BLUE MYSTIQUE MAGENTA MAGIC PURPLE RAVEN CRIMSON SPELL each 3 oz. shade Buy 3, Get 1 Free! NEW Super Power Direct Dye for 4 Choose from: SKU: Blue Mystique Purple Raven Magenta Magic Crimson Spell Value: SAVE 25% NEW Four 3 oz. Super Power Direct Dyes with Purchase Purchase a #mydentity Small Intro and receive all four 3 oz. Super Power Direct Dye FREE. Value: SAVE 20% MSU: Contact your CosmoProf Salon Consultant for small intro contents. JULY AUGUST 2018 US 13

14 COMING IN AUGUST MIXED METALS AND ALLURING ASH FRAMESI DECOLOR B CLAY LIGHTENER provides the perfect palette for the NEW framesi FRAMCOLOR BOLD Metallics. For a bolder metallic effect, pre-tone the hair with from FRAMCOLOR Eclectic CARE Ash Series 5 NEW SHADES NEW FRAMCOLOR BOLD METALLIC Kit Includes ONE tube FRAMCOLOR BOLD metallic amethyst, two tubes metallic sapphire blue, one tube metallic pink quartz, one tube f smokey and one swatch card with all metallic shades and smokey. Value: SAVE OVER 15% PPK: NEW SHADES NEW FRAMCOLOR Eclectic CARE ASHES Includes four NEW shades of FRAMCOLOR ECLECTIC CARE ashes and an eclectic care ashes swatch card. Value: SAVE OVER 40% PPK: NEW 18 oz. Decolor B Clay Lightener 9+ levels of lift with no drying or flaking Perfect for free-hand lightening On or off scalp application oz. DECOLOR B Cream Plus Bleach 7.98 Value: oz. DECOLOR B Diamond Powder Bleach Value: FREE Cream Developer & Elimin8 Color Corrector Purchase any twelve 3.4 oz. Deepshine Permanent or 3.4 oz. Demi- Permanent Hair Color shades and receive One Cream Developer and Elimin8 Color Corrector FREE. Value: SAVE OVER 20% VARIOUS MSUS Customers choice of shades and developer. Mix & Match. FREE 33.8 oz. Deepshine Activating Lotions and Swatch Chart Purchase any eighteen 2 oz. Deepshine Gloss Hair Color shades and receive two 33.8 oz. Deepshine Gloss Activating Lotions and Wall Swatch Chart with Brochure FREE. Value: SAVE 25% MSU: Customers choice of shades. 14 salon INSIDER cosmoprofbeauty.com

15 Discover the high-performance oxidant-free hair color for brilliant color results. SAVE OVER 20% ELUMEN SHADES Elumen Shades 8 for Choose from any 6.7 oz. Elumen shades Value: for eight VARIOUS SKUS Topchic guarantees intense colors full of brilliance in all dimensions. 8.6 oz. Topchic Warm Blonde Shades 2 for Choose from 8G, 8B, 9GB, 9G, 10GB, & 9GN Value: for two SAVE OVER 25% VARIOUS SKUS 8.6 oz. Topchic Cool Blonde Shades 2 for Choose from 10P, 8SB, 10A, 10V, 9MB & 8CA Value: for two SAVE OVER 25% VARIOUS SKUS Nectaya enriches the hair with nurturing care. Hair color without ammonia. FREE Nectaya Developer with Purchase Purchase: oz. Nectaya Ammonia-Free Hair color shades Receive FREE: oz. Nectaya 20 Volume/6% Developer Lotion Value: SAVE 20% MSU: Customers choice of shades. NEW Igora Vibrance save over 55% on intros AUGUST ONLY FREE Igora Vibrance Gloss Service Kit with Purchase Purchase twelve 2.1 oz. Igora Royal color creams and receive an Igora Vibrance Gloss Service Kit FREE. Value: SAVE 25% KIT: Customer s choice of shades. All products not shown. JUNE-JULY ONLY Igora Vibrance Large Intro Purchase ANY sixty 2.02 oz. NEW Igora Vibrance shades and receive twenty 2.02 oz. Vibrance shades three 33.8 oz. 1.9% developers, three 33.8 oz. 4% developers, two 16.9 oz Shine Gloss, Assorted Accessories and marketing materials. Value: SAVE OVER 55% MSU: All products not shown. NEW BC Bonacure Top oz. BC Bonacure Repair Rescue Shampoo oz. BC Bonacure Repair Resuce Conditioner oz. BC Bonacure Repair Rescue Sealed Ends oz. Color Freeze Silver Shampoo 1-BC Bonacure Moisture Kick Spray Conditioner Receive FREE: oz. BC Bonacure Repair Rescue Shampoo oz. BC Bonacure Repair Resuce Conditioner oz. BC Bonacure Repair Rescue Sealed Ends oz. Color Freeze Silver Shampoo 1-BC Bonacure Moisture Kick Spray Conditioner 1- BC Bonacure Top 5 Easel Card Value: SAVE 50% PPK: Special order only. All products not shown. Ask your CosomoProf Salon Consultant about all color intros, special offers and free contents. JULY AUGUST 2018 US 15

16 Bust that Summer Brass! Use Flawless Diamond to eliminate yellow in Blondes and Tahitian Pearl eliminates red in Brunettes. BUY 2, GET 2 FREE 8.25 oz. Gem Lites Purchase two 8.25 oz. Gem Lites Flawless Diamond Colorwash and receive two 8.25 oz. Gem Lites Brown Tahitian Pearl Colorwash FREE. Value: SAVE 50% MSU: Flawless Diamond CREATE YOUR OWN Wisteria Bloom Summer Shade Mix equal parts of Colorditioner & Colorwash for Wisteria Bloom. Viral Colorditioner & Viral Colorwash Purchase one 8.25 oz. Viral Lilac Colorditioner and recieve 50% off one 8.25 oz. Viral Lavender Colorwash. Value: SAVE OVER 20% MSU: Four 8.25 oz. bottles equal up to 33 Colorwash Services potentially generate in revenue! FREE 25 oz. Yellow Viral Colorwash with Purchase Purchase ANY 25 oz. Gem Lites or Viral Colorwash shades and receive a 25 oz. Yellow Viral Colorwash FREE. Value: SAVE 50% MSU: Customers choice. NEW Blonde Shades & Color Revive Silver Shampoo Lighten with newly repackaged Blonding Powder, color with five New Blonde demi and permanent shades and finish with New Color Revive Silver Shampoo 10CeV Five New Shades 8GP 10P 9AV 10V oz. Blonde Shades 5.25 each Gentle shampoo deposits violet pigments and provides conditioning for a smooth hair feel. NEW 8.4 oz. Color Revive Silver Shampoo 8.00 Value: 9.49 SAVE 20% FREE Blonde 10CeV and Color Revive Silver Shampoo with Purchase Purchase six 2 oz. shades and receive a blonde 10 CeV shade, and color revive silver shampoo FREE. Value: SAVE 30% MSU: FREE Blonde Shades, Color Revive Silver Shampoo and Swatch insert with Purchase Purchase eighteen 2 oz. shades and receive five new blonde shades, color revive silver shampoo and swatch inserts FREE. Value: SAVE OVER 30% MSU: salon INSIDER cosmoprofbeauty.com

17 NEW Bond Maintenace EVERY CLIENT. EVERY SERVICE. formulated and compatible with ALL color lines Shampoo and Conditioner Color-safe formula protects and repairs damaged hair, split ends and frizz. Infused with natural ingredients like coconut and fermented green tea oil for volume, strength and moisture retention. Use complete BOND MAINTENANCE SYSTEM with No.3 in the salon as an add-on service to preserve color and maintain hair integrity for all hair types and textures. 3.3 oz. Hair Perfector No each NEW 8.5 oz. No.4 Shampoo each NEW 8.5 oz. No.5 Conditioner NEW 64 oz. No.4 Shampoo NEW 64 oz. No.5 Conditioner Heather Mackenzie Your favorite golden contest is BACK for another year! FRAMAR has placed three Golden Foil Tickets with a concealed note inside packs of their world famous 500-Count 5" x 12" Pre-Cut Embossed Foil. If you find one of these Golden Foil Tickets, follow the instructions in the box to be featured on FRAMAR s Instagram page and win 1,000 worth of FRAMAR products!* *The Framar Golden Ticket Contest is subject to official rules, which can be found at Your participation in this contest makes you subject to these rules. Save 20% 500-Count 5" x 12" Pre-Cut Embossed Foil Value: for more information visit our website at cosmoprofbeauty.com JULY AUGUST 2018 US 17

18 CARE & STYLING SAVE UP TO 35% on select Aquage salon deals each deal Biomega Salon Deal Includes six of each: 8 oz. Up All Night 10 oz. Firm & Fabulous 10 oz. Freeze Baby 5 oz. Moisture Conditioner 10 oz. Moisture Shampoo Value: MSU: All products not shown. Aquage Salon Deal Includes five of each: 10 oz. Finishing Spray 5 oz. Beyond Shine 10 oz. Freezing Spray 8 oz. Dry Shampoo 8 oz. Sea Salt Texturizing Spray 6 oz. Molding Megagel Value: LVOC: MSU: HVOC AUGUST ONLY! Sea Extend Salon Deal 1-6 oz. Silkening Power Infusion oz. Silkening Oil Treatment 4-8 oz. Silkening Oil Foam 4-8 oz. Volumizing Fix Hairspray 4-8 oz. Volumizing Mist 4-10 oz. Silkening Shampoo 4-5 oz. Silkening Conditioner Value: MSU: SAVE UP TO 20% and stock up your backbar Aquage & Biomega Backbar Sale each Value: VARIOUS SKUS All products not shown. Purchase 6 Retail Get One Station Size FREE! FREE 32 oz. Beyond Body with Purchase Purchase six 7 oz. Beyond Body receive one 32 oz. Beyond Body FREE. Value: MSU: *Only at CosmoProf SAVE 20% 12 oz. Repair & Shine Fortifying Serum Value: oz. Quick Dry Shake N Spray Value: My Amazing Hydrating Duo oz. Replenish Hydrating Shampoo oz. Replenish Hydrating Conditioner Value: SAVE 15% PPK: While supplies last 18 salon INSIDER cosmoprofbeauty.com

19 NEW Boost Volume! Adds shines and locks in color Controls frizz Provides heat protection Create the perfect balance of cleansing and volume and reduce breakage. Tip: Allow 2-3 minutes for the shampoo and conditioner to prime the hair for styling *Only at CosmoProf NEW Volumizing Puff.ME Shampoo & Conditioner each Choose from: SKU: 10.1 oz. Shampoo oz. Conditioner Liter Shampoo * Liter Conditioner * Value: SAVE 25% *Available in stores through special order. All products not shown. Introducing New revenue stream for your salon! Summer Retail Blitz Now is the time to take advantage of the fun and eye-catching product lines designed for retail! So get creative and have fun. A little imagination goes a long way. Consider these options Create a display with summer signage/props to draw attention to these colorful items. *Only at CosmoProf NEW Small Intro Kit oz. Candy Apple Shampoo Blueberry Shampoo oz. Cake batter Conditioner oz. Creamsicle Mist Detangler oz. Coconut Leave in Conditioner oz. Pomegranate Curl Cream 1 Set of shelf talkers and product guides Value: MSU: *Only at CosmoProf NEW Boys Salon Intro Kit oz. Candy Apple Shampoo Blueberry Shampoo oz. Cake batter Conditioner oz. Banana Spike Molding Putty oz. Kiwi Lemonade Style Creator oz. Watermelon Firm Hold Gel 3 1 Set of shelf talkers and product guides Value: MSU: Organize a Make My Summer social media contest, and reward the client with the most referrals with a color-filled product basket. Clients are getting younger and younger. Customize back-to-school hair packages with Glop & Glam products and recommend them to your clients to get their kids excited about the new year! *Offer exclusive to CosmoProf and its affiliates including Armstrong McCall in certain territories. All products not shown. JULY AUGUST 2018 US 19

20 WAVY, CURLY, AND SUPER CURLY CONDITIONER KITS We are giving you EXTRA of the one thing you need CONDITIONER. #EmbraceYourExtra Super Curly Kit oz. No Poo Decadence 1-32 oz. One Condition Decadence 1-FREE 2 oz. One Condition Decadence Value: While Supplies Last. Curly Kit oz. No Poo Original 1-32 oz. One Condition Original 1- FREE 1-2 oz. One Condition Original Value: While Supplies Last. Wavy Kit oz. Low Poo Delight 1-32 oz. One Condition Delight 1- FREE 1-2oz. One Condition Delight Value: While Supplies Last. GROW YOUR CURL BUSINESS! WAYS TO USE SAMPLES AT YOUR SALON TODAY! Put together a welcome packet! Give clients who book their first appointment samples and salon information to help them get started! Feel free to share the love by offering a free sample with the purchase of two full-size DevaCurl products. Also, have you noticed a client who could benefit from trying something new? Give her a free sample when she purchases other products. YOUR VIBE OUR TRIBE it s back! Best of BedHead Display Your Vibe our Tribe Display oz. Hard Head Hairspray oz. Masterpiece Hairspray oz. Rockaholic Dirty Secret Dry Shampoo oz. After Party Smoothing Creams Value: SAVE OVER 20% Available by Special Order only. While Supplies Last Bed Head, Catwalk, & S-Factor Tween Duos Shampoo 1-Conditioner Choose from: Re-Energize Recovery Resurrection Dumb Blonde Colour Goddess Fully Loaded Your Highness Oatmeal & Honey Smoothing Lusterizer Diamond Dreams Value SAVE UP TO 50% VARIOUS SKUS 20 salon INSIDER cosmoprofbeauty.com

21 LITER LOVE save over 45% Classic, Speciality, & Premium Liters Value: VARIOUS SKUS All products not shown. Pump Your Liter Colour Care To-Go-Kit oz. Color Savour Shampoo 1-2 oz. Color Savour Conditioner oz. Ultradynamics Finishing Spray oz. BB Cream Value: SAVE OVER 20% KIT: While supplies last. BUY 1, GET 1 50% OFF ALL Retail AG Styling & Finishing Value: SAVE 25% VARIOUS SKUS 2 FREE mini hairsprays with purchase FREE Luminous 2.3 oz. Hairsprays each deal Purchase four Luminous 10 oz. Hairsprays and receive two 2.3 oz. Hairsprays FREE. Choose from: MSU: 10 oz. Medium oz. Strong oz. Extra Strong Value: SAVE 15% All products not shown. Head To Toe Duos each duo Choose from: KIT: Original oz. Treatment 1 50 ml. Dry Body Oil Light oz. Light Treatment 1 50 ml. Dry Body Oil Value: SAVE 35% JULY AUGUST 2018 US 21

22 MEN S STYLING SAVE UP TO 50% Craig MacLeod at craigmacleod.com JOHNNY B. GIBS Liter Sale Liter Man Wash 9.99 each Choose from: All Over Shampoo Conditional SAVE 25% Value: SAVE 50% NEW 4.5 oz. GIB Man Camo Body Spray AND g. Dope Texture Gel each Value: each each Value: 8.00 SAVE OVER 35% WOODY S PAUL MITCHELL Save on Shave NEW 5.99 each 4 oz. Dry Paste each Choose from: Shave Lather Shave Relief Balm NEW 5.1 oz. Grooming Cream Value: SAVE 20% 8.00 each oz. Stache Wax NEW 7.3 oz. Grooming Spray 2.99 each Value: each SAVE 40% save 25% ON LITERS 1.7 oz. Puck Gravity Feeds each Choose from: Fiber Forming Cream Pomade SKU: Value: SAVE 10% Back Bar Savings each Choose from: Daily Moisturizing Shampoo Daily Shampoo Power Cleanser 3-in-1 Shampoo 3-in-1 Tea Tree Shampoo Daily Conditioner Firm Hold Gel SKU: Value: All products not shown. 22 salon INSIDER cosmoprofbeauty.com

23 SAVE OVER 40% ON BIOREPAIR-8 According to stylists, half of their clients have thinning hair issues. 70% of salon clients look for more in-depth consultation and recommendation. BioRepair-8 Therapy Kit oz. BioReapir-8 Anti-Thinning Shampoo oz. BioReapir-8 Anti-Thinning Conditioner Receive FREE: oz. BioRepair-8 Stem Cell Scalp Serum 1-Scalp Brush Value: SAVE OVER 30% BioRepair-8 System Intro Biorepair-8 Anti-Aging Scalp & Hair Therapy Kit 2- Biorepair-8 Anti-Aging Scalp & Hair Therapy Mini Kit oz. Biorepair-8 Stem Cell Scalp Serum Receive FREE: oz. Biorepair-8 Anti- Thinning Shampoo oz. Biorepair-8 Anti- Thinning Conditioner 4-Biorepair-8 Deluxe Sample Trios 1- Scalp Brush 1-Luxe Travel Bag Value: SAVE OVER 40% Available by Special order, Liter Deals each oz. Shampoo & oz. Conditioner Choose from: PPK: Defense Non-Color Treated Defense Color Treated Revive Non-Color Treated Revive Color Treated Value: SAVE 33% While supplies last. All products not shown. SAVE over 15% Nourish & Grow each oz. Follicle Nourisher 1- Re-growth Treatment Kit. Choose from: MSU: Men s 5% Women s 2% Value: All products not shown. BUY 1, GET 1 50% OFF BamBoom Savings oz. BamBoom Powders Value: MSU: All products not shown. SAVE 15% on men s & women s recovery cleanser trio oz. Men s Recover Cleanser 1 6 oz. Women s Recover Cleanser 1 5 oz. Recover Thickening Conditioner Value: SAVE 15% MSU: All products not shown. Travel sizes! 9.99 Choose from: SKU: 3 oz. Mens Thickening Cleanser oz. Womens Thickening Cleanser JULY AUGUST 2018 US 23

24 NEW Ceramic + Ionic High-Performance Professional Hair Dryer No matter the hair type, condition or style, this versatile hair dryer is the tool to unleash your creative power! NEW Ceramic + Ionic High-Performance Professional Hair Dryer Purchase the NEW Ceramic + Ionic High-Performance Hair Dryer and receive two NanoThermic Thermal Brushes FREE. Value: SAVE OVER 20% NEW BaBylissPRO STEEL FX DRYER Brushless Motor Technology Removable Noise Reducing Filter 3 Heat / 2 Speed Settings BaBylissPRO Miracurl NEW BaBylissPRO Steel FX Dryer Value: SAVE OVER 45% PROFESSIONAL PERFORMANCE SAVE OVER 25% on Varis Salon Intro Varis Salon Intro Offer Varis Dryer 1-Varis Smoother 1-Varis Curler 1-Varis Diffuser 6-Varis Nylon+Boar Brushes Value: All products not shown. FUELED BY HYDRO IONIC CRYSTALS 24 salon INSIDER cosmoprofbeauty.com

25 ONLY AT COSMOPROF CND SHELLAC LUXE New Look! 65 shades Ready To Remove in 60 Seconds! No tools required. 2-step application No base coat needed No nail damage GREAT WAY TO GROW YOUR BUSINESS! Save 15 minutes per service with CND SHELLAC LUXE 2-step application and fast removal! Ready to remove in 60 seconds allowing you an efficient work day to either up-sell or increase your clientele. NEW CND Shellac Luxe System Purchase: oz. CND Shellac Luxe oz. CND Shellac Luxe Top Coat Receive FREE: 1-7 oz. CoolBlue 1-6 oz. CuticleAway oz. ScrubFresh oz. OfflyFast Remover pack CND Remover Wraps Value: SAVE OVER 30% MSU: NEW CND Shellac Luxe Removal System Purchase: oz. CND Shellac Luxe oz. CND Shellac Luxe Top Coat Receive FREE: 1-32 oz. OfflyFast Remover pack CND Remover Wraps 1-10-pack CND Remover Clips 1-CND Menda Pump Value: SAVE OVER 15% MSU: SAVE 25% Buy 9, Get 3 FREE BUY 9, GET 3 FREE.5 oz Vinylux Top Coat for 12 Value: for 12 SAVE 25% BUY 9, GET 3 FREE.25 oz Shellac Base Coats for 12 Value: for 12 SAVE 25% DON T MISS WEEKLY SALES EVENTS JULY-AUGUST Visit your CosmoProf Shopping Guide or shop cosmoprofbeauty.com for more Nail Mania offers! JULY AUGUST 2018 US 25

26 SUPER BONUS SIZE 3x more products than retail size Limited Edition oz. Herbal Body Washes Choose from: Sweet Pineapple & Honey Melon Triple Moisture Value: & While supplies last. Limited Edition Dream Team oz. SoBronze Body Bronzing Mist oz. Herbal Lip Balm Value: PPK: While supplies last Limited Edition Triple Play Refresh oz. Mini Fresh Coconut & Watermelon Herbal Body Moisturizer, 2.25 oz. Mini Sweet Pineapple & Honey Melon Herbal Body Moisturizer and 2.25 oz. Mini Triple Moisture Herbal Whipped Body Crème Value: PPK: While supplies last. Limited Edition It s the Fizzle! 8.50 Includes 2 of each 1.5 oz. Herbal Bath Fizzers: Sugarcane & Papaya, Sweet Pineapple & Honey Melon, Pink Pomelo & Himalayan Sea Salt Value: While supplies last. NEW Enhancing Conditioner 3 ml. Enhancing Conditioner Enhancing Conditioner; Night - Lash Serum ml. Lash Serum Four hair rings that smell like their name! NEW Cheat Day Display Cookie Dough Craving 6-Donut Dream 6-Crazy for Chocolate 6-Macaroon Mayhem PPK: While supplies last. NEW Cheat Day Display 26 salon INSIDER cosmoprofbeauty.com

27 SALON FURNISHING Contact our Salon Design Consultants: (option 3) Image by Collins Mfg. Co ONLY AT COSMOPROF SAVE UP TO 20% COLLINS ONLY AT COSMOPROF 7260G Carlton ST with Chrome Base 399 Classic style featuring loop armrests and rounded corners Inside seat width: 21" 5 Year warranty on hydraulic base Save BLACK: COLLINS ONLY AT COSMOPROF 7261G Carlton AP with Chrome Base 479 Classic style with loop armrests and rounded corners Inside seat width: 21" 5 Year warranty on hydraulic Base and Reclining Mechanism Save BLACK: FUSION SPAS Luna Pedicure Spa with Roller 2,919 Adjustable leg supports both client and technician comfort Curved arms lift up for space saving design Easy-to-use remote control for recline and massage Save BLACK: Choice of free stool or cart with every spa purchase. PURESANA Victoria Single Station with Mirror 999 Full-length mirror Built-in appliance holders Adjustable shelves. 78.5"H x 38.5"W x 23.6"D High gloss black finish The mirror is included Save BLACK: SHOWN PURESANA Victoria B2B Styling Station with Mirror 1, "H x 38.5"W x 31.5"D High gloss black finish Features a full-length mirror Built-in appliance holders Adjustable shelves Save BLACK: SMART STEP 4 X5 Estates Collection Mat in Bella Copper Leaf 229 One-Piece Polyurethane Construction Beveled Edges Will Never Curl Stain and Hair Color Resistant Save COLLINS 1433S Portable Temptura Dryer 594 Premium down-draft dryer with smoke hood, variable time and temperature settings, and cool-down cycle. 110 volts 1000 watts Save FREE SHIPPING INDUSTRY-LEADING BRANDS FAST DELIVERY All products come with a warranty minimum of 1 year and up to 7 ½ years. See store for details. Some assembly required. JULY AUGUST 2018 US 27

28 events & education Don t miss your chance to meet Lala Chihaia 2018 CosmoProf Artistic Team Member Over 70 professional beauty brands presenting the latest in beauty trends, styles & products. Explore more than 100+ hair, nails & esthetics classes. Learn to earn more with 30+ business classes. An Event You Can t Afford To Miss! buy today for best value! CONTACT YOUR COSMOPROF SALON CONSULTANT TO BUY YOUR TICKET TODAY. SEPTEMBER 9-10 Armstrong McCall World s Fair Austin, TX OCTOBER Glendale Fashion Focus Glendale, AZ SEPTEMBER 30-OCTOBER 1 Cleveland Fashion Focus Cleveland, OH OCTOBER Charlotte Fashion Focus Charlotte, NC Visit cosmoprofbeauty.com for more great education and shows!