GCDS.IT. GCDS srl All rights Reserved

Transcription

1 GCDS.IT GCDS srl All rights Reserved

2 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS GCDS has been on pretty much a continuous growth arc since it was founded by Italian brothers Giuliano and Giordano Calza in Milan in Giuliano, 28yo Creative director of the company and Giordano, CEO, mixing their Creative and Economic abilities are now trying to expand both the offline and online market. Thanks to the new team all under 30yo, alongside the designer Matteo Carraturo, GCDS has reached after only 4 seasons more than 240 shops word-wide such as Selfridges, VFiles, Wild Style LA, MY BOON, La Rinascente Milano, 10 corso como Shanghai, and many more. This Year they just opened the first GCDS flagship store in Milan, located in the heart of shopping, are now planning soon to open the second shop in the City of Shanghai, that has been their home for more than 4 years.

3 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS SS stores First Collection FW 16/ stores Sales Value +200% vs. SS16 SS stores Sales Value +200% vs. FW16 FW 17/ stores Sales Value +300% vs. SS17 +Milano flagship store VFILES WILD STYLE ZEITGEIST HYPEBEAST HARVEY NICHOLS MY BOON RARE MARKET BOON THE SHOP GR8 ANTONIA EXCELSIOR G&B NEGOZIO LUISA VIA ROMA DANGEROUS MINDS SELFRIDGES REPUBLIC BOUTIQUE URBAN SPEED SECRET LOCATION AND MORE... New york Los Angeles Shanghai Hong Kong Hong Kong Seoul Seoul Seoul Tokyo Milano Brescia Firenze Greece London Sidney Vienna Vancouver

4 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT @carolinevreeland INSTAGRAM GROWTH 10k Followers 25k Followers 39k Followers 51k Followers 74k Followers 19 January December May November March 2017

5 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT @ashanti INSTAGRAM GROWTH 10k Followers 25k Followers 39k Followers 51k Followers 74k Followers 19 January December May November March 2017

6 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS SS17Collection #GCDSHOTEL GCDS s SS17 prides itself on a smooth return to an effortless fun, colorful garments from everyone s youth, lived-in flowers patterns and branded stripes, and the simplicity and comfort of relaxed silhouettes. Seasonal colors like red and yellow are mixed with silver accessories and iconic prints such as 90 s iconic J adore GCDS. Bathing suits and embroidered jackets featuring the ironic slogans dreaming of a sweet vacation. Shoot by Jason Lee Parry

7 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS FW16/17Collection #THEHOLYCREW The iconic patches mesh garment and diamonds Chokers enrich the quality oversized tees and sweaters dripping with dope graphics shout out to a GCDS Holy Crew, cause GOD CAN T DESTROY STREETWEAR. Changing the game once again and adding a not familiar scenery to its campaign, GCDS will get you in a unrealistic and vanished world, where GOD has his own merch. An imaginary TOUR sets to happen where GCDS has found its place in the word. Shoot by Vito Fernicola

8 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS SS16 Collection #SK8ORDIE Keeping it bold and logofied, GCDS stands out with 70 s and 80 s inspired skate graphics and embroidery, adding an LA vibe to the well-known monochromatic, genderless and effortless logo series. A more chilled GCDS vibe than usual; remaining contemporary, with an original vocabulary. The confident mantra of the team is still aimed at the intentionally uncool skater tribe. Shoot by Vito Fernicola

9 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT @sofiarichie

10 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS FW17/18 Collection #GCDSSKIPASS The really first capsule signed by GCDS in collaboration with the Japanese icon HELLO KITTY. Will be available for sale from september 2017, feauturing many iconic pieces such as sweaters, furs and charms.

11 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS SS17 GCDS HOTEL FW16/17 THE HOLY CREW GCDS Movies #GCDSHOTEL Spring Summer GCDS invites us once again to honeymoon at the GCDS HOTEL. Shot in LA, the campaign and short film feature singer Caroline Vreeland and model Adonis Bosso, exploring a nostalgic love. A perfect ending to the hotel narrative. SS16 EL MAL CAMINO #THEHOLYCREW October 31st. A group of friends enters a late 17th-century villa in the north of Italy, surrounded by a huge garden. They appear happy and carefree: the portrait of youth. After having inspected the house s interiors, when the sun goes down they have a quite alcoholic dinner, and then decide to play with an Ouija board. They will soon discover they re not alone there, and that the villa which appeared so serene just a few hours before actually hides some shady secrets shot by JLOVELIS STARRING casting CAROLINEVREELAND - SEPTUMPAPI art direction and styling by MARIAELENA MORELLI grooming MERMAIDPUSS GCDS.IT #ELMALCAMINO A girl. A dream. The desert (of Palm Springs). These are the ingredients of the new short movie ideated and produced by GCDS Wear, which promises to be the first of a long series. In the video Sita Abellan as protagonist, the Spanish model and DJ wakes up after a mystic dream and walks endlessy while looking for something

12 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS WWD L OFFICIEL ITALY L OFFICIEL ITALY ALLURE GRAZIA.IT CORRIERE DELLA SERA

13 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS VOGUE JAPAN HYPEBEAST HIGHSNOBIETY DAILYMAIL GRAZIA.IT DAILYMAIL

14 STORY STORES SOCIAL MEDIA CAMPAIGNS STREETSTYLE SPECIAL PROJECT MAGAZINE CONTACTS INFO PRESS OFFICE GCDS SRL Piazza Castello, Milano ONLINE GCDS STORE Via Vincenzo Capelli, Milano