HIGHSNOBIETY ISSUE 18 THE DISRUPTION ISSUE

Transcription

1 HIGHSNOBIETY ISSUE 18 THE DISRUPTION ISSUE

2 ABOUT Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. Today the blog/magazine sits among the most visited global sources for inspiration in the fields of fashion, sneakers, music, art and lifestyle in general. Innovation, progression and always being several steps ahead of everybody else are only some of the core values of Highsnobiety. In Summer 2010 the first print issue was born, after having been online for over 5 years. The drive that has made the online magazine to what it is today, is the very same that also makes the print issue stand out. Highsnobiety shares all these values with it s readers, which are young influencers and trendsetters from around the globe. The success of the first print issue, which has been widely picked up as a collectors item during Berlin fashion week, has lead to the on-going creation of a Highsnobiety magazine. The power of the online magazine (6 Million monthly visitors, 42 Million page views) allows the Highsnobiety team to spread the word about the magazine, as well as share the content of the magazine across physical borders of stores, galleries and events, creating the perfect fusion of the two. The next print issue will be released in March 2019.

3 COVERS JAMES LAVELLE / UNKLE DANNY BROWN LUCIEN CLARKE ISSUE 18 SPRING/SUMMER 2019 Print Run: 50,000 copies

4 SYNOPSIS As we head towards 2019, it s clear that the culture we cover has flattened. The lines between high and low are completely blurred. Streetwear is in the wardrobe s of old money consumers while the masses are seemingly more luxury literate and fashion-obsessed than ever. It feels we ve reached peak bubble up and maximum trickle-down, and you already know exactly what that looks like. Supreme x LV felt like the pinnacle. Then came Dior and KAWS, Polo and PALACE. Drip, drip, drop. What was unthinkable a decade ago is now reality. How did we get here and where are we going? To answer this question we re focusing on the theme of disruption. Exploring the origins of the disruptive culture that s been smouldering for decades, is a feature on Mo Wax Records founder and UNKLE member James Lavelle. While somewhat unknown to the newer generation, James was among the first to explicitly blend music, fashion and culture together into a tangible scene, bridging the gap from his home base in the UK to Japan and the US with the likes of Nigo and Futura and slew of covetable, rare merchandise. With no model to reference whatsoever, Lavelle arguably laid the groundwork for the global, collaborative, interdisciplinary culture we re so immersed in today and that defines what we re seeing, well, everywhere. Further exploring the theme of disruption we ll hone in on sustainability in fashion, both intentional and unintentional, highlighting those deconstructing and reconstructing, those creating new pieces from leftovers, as well as designers and brands who are side-stepping fast fashion to focus on the impact consumption has on our planet. This issue is dedicated to everyone breaking the old systems and building anew. To a generation redefining the way we express ourselves, creating new markets and learning how to do better for the future. Not only from a fashion perspective. From all perspectives.

5 KEY FEATURES sacai / Chitose Abe Vexed Generation Ahluwalia Studio Steven Smith

6 EDITORIALS Maison Margiela YANG LI A-COLD-WALL* Louis Vuitton Dior Men s / KAWS MIX - Tracksuits + Suits MIX - Ghana Head-pieces MIX - Tailored Graduate MIX - GABBER MIX - New American Classic

7 ART SKOLOCT Online Ceramics

8 MUSIC Tommy Cash Willo Perron Na-Kel Smith

9 IN-DEPTH The Un-Disruptors - Los Angeles feat. Zoe Latta / Eckhaus Latta Underground Museum / Karon Davis Karma International / Karolina Dankow Regime des fleurs / Alia Raza & Ezra Woods

10 FACTS AND DATES Print Run: copies Frequency: Biannual Pages: 256 pages Size: 210 x 280 mm === Ad Artwork Deadline: March 1 Final Layout Deadline: March 8 Materials Close Deadline: March 15 Release Date: April 17

11 50% 40% of the print run 10% DISTRIBUTION of the print run are being distributed are being distributed of the print run are being distributed in Sales via magazine, specialty and book stores 65-70% Sales via direct, seeding and owned wholesale 30-35% 8000 copies: Special sales concept stores (Voo Store, SlamJam, Goodhood, Union etc.) 5000 copies: Special sales book and magazine stores (Do you read me?!, McNally Jackson, DSM etc.) copies: Regular sales via retail companies (WHSmith, LS Travel etc.) 3000 copies: Special distribution opinion leader environments (Ace Hotel, Soho House etc.) 6000 copies: Special distribution/display in cafés and stores in major cities 1000 copies: OOR distribution photographers, stylists, actors, agencies, influencer, etc copies: OOR free subscription media agencies, PR-agencies, etc copies: Trade shows, fairs, exhibitions etc copies: Direct on highsnobiety.com

12 SPECIALTY RETAILERS Selfridges Goodhood Union 290 SQM Norse Projects Black Rainbow Caliroots DSM Haven Endclothing KITH Barnes & Nobles SOTO United Arrows & Sons SlamJam VooStore 24Kilates doyoureadme?! Wood Wood Storm And many more..

13 AD PRICES 1/1 PAGE: /1 PAGE: INSIDE FRONT COVER: INSIDE BACK COVER: BACK COVER: ADVERTORIAL: Prices on application 1/1 page: 2/1 page:

14 AD PRICES 1/1 PAGE: $6.000 USD 2/1 PAGE: $ USD INSIDE FRONT COVER: $ USD INSIDE BACK COVER: $8.500 USD BACK COVER: $ USD ADVERTORIAL: Prices on application 1/1 page: 2/1 page:

15 AD PRICES 1/1 PAGE: /1 PAGE: INSIDE FRONT COVER: INSIDE BACK COVER: BACK COVER: ADVERTORIAL: Prices on application 1/1 page: 2/1 page:

16 SPECIFICATIONS Single Page: Cropping size: 210(w) x 280(h)mm Bleeding Size: 216(w) x 286(h)mm Images Resolution: not less than 300dpi File Format: Created outline PDF / Tiff Color Space: CMYK Spread Page: Cropping Size: 420(w) x 280(h)mm Bleeding Size: 426(w) x 286(h) mm Images Resolution: not less than 300dpi File Format: Created outline PDF / Tiff Color Space: CMYK

17 CONTACT HIGHSNOBIETY Titel Media UG Ritterstrasse Berlin Germany EU SALES Ben Hakki ben@highsnobiety.com Caitlin LeRoux caitlin@highsnobiety.com Benny Eichelmann benny.eichelmann@highsnobiety.com Angus McEwan angus@highsnobiety.com US SALES Rob Miller rob@highsnobiety.com