As part of the awardwinning

Transcription

1 MEDIA2018 KIT

2 As part of the awardwinning Modern Luxury network of regional publications, Manhattan magazine is the preeminent luxury lifestyle publication in New York City. Acting as the local authority on topics such as high-end retail, dining hot spots, design trends and New York s top tastemakers and personalities, the magazine delivers cutting-edge fashion spreads, international travel features and revealing celebrity profiles, ensuring its content consistently engages the cultured reader.

3 WHO WE ARE THE BASICS Male/Female... 43%/57% Average age...46 College grad...93% Post-grad degree...50% Own their own home...70% Married/partnered...61% 68% of our readers find Manhattan magazine resourceful when shopping for luxury goods ENGAGEMENT Readers per copy Average time spent with an issue...52 MIN. Have read 3 out of 4 copies...64% TAKING ACTION As a result of reading Manhattan magazine (past 12 months) Took any action...94% Purchased from/visited/contacted advertiser...79% Visited an advertiser s website/saved advertisement/ Looked for more information...52% Attended an advertised event...46% AFFLUENCE $589,770 AVERAGE HHI $2,336,540 AVERAGE NET WORTH 78% of our readers find Manhattan magazine resourceful when looking for places to drink or dine $1,217,740 AVERAGE VALUE OF PRINCIPAL RESIDENCE 43% OWNS 1 TO 3 HOMES BEYOND PRINCIPAL RESIDENCE Source: 2015 Modern Luxury Reader Study conducted by Ipsos; Base: HHI $100K+. AAM Audited.

4 WHERE WE ARE OUR MODEL A custom survey reveals a reader profile that embodies what most luxury retailers and markets would call THE PERFECT LUXURY DEMOGRAPHIC, a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of any other local magazine. 50% DIRECT RESIDENTIAL MAIL These copies are direct-mailed to homes in the most affluent zip codes in the greater New York City area. 25% CONTROLLED COMMERCIAL Top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations displaying copies, adding significant breadth to our audience. 60,000 Circulation AAM AUDITED AND GUARANTEED 216,000 Readership 15% LUXURY HOTELS Placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler. 5% SELECT NEWSSTAND With targeted precision, our magazines are out to get the most exposure from airports, retailers and boutique newsstand placement throughout the city. We have a high number of APP DOWNLOADS and an excellent rate of app interaction. Our extensive database and a thriving social network of active FACEBOOK fans and TWITTER and INSTAGRAM followers further enhance our digital engagement with readers. 5% EVENT DISTRIBUTION Our magazines will always be at the most important, most exclusive, can t-be-missed events throughout the year. DIGITAL DISTRIBUTION Tablet devices and smartphones are reinventing how our readers consume content. Accordingly, Manhattan magazine is available in both app and digital edition formats. AAM Audited

5 OUR COMMUNITY In the U.S., New York is the leading affluent marketplace, both in residents and in visitorship BROADWAY is one of the greatest tourist destinations in the U.S. with $1.4 BILLION worth of revenue generated $52 BILLION Retail expenditures 5.6x Average number of times New Yorkers dine out per week 60.3 million tourists in 2016 #1 TOURISM SPENDING DESTINATION IN THE U.S. $41 billion generated by NYC tourism* Home to some of the most significant Fashion, Culinary and Cultural Events in the United States and around the globe: NEW YORK CITY WINE & FOOD FESTIVAL, NEW YORK FASHION WEEK, THE TONY AWARDS, TRIBECA FILM FESTIVAL, THE ARMORY SHOW, SCOPE ART FAIR SOURCES: nyc.gov; Courtesy of NYC & Co 2015 (New York Convention and Visitor s Bureau)

6 EDITORIAL CALENDAR JANUARY/FEBRUARY BEST OF MANHATTAN AD CLOSE/MATERIALS DUE: DEC 1, 2017 ON SALE: JAN 2 This highly anticipated feature includes the best of what s new and upcoming in our city. MARCH SPRING FASHION, BEAUTY AND HOME DESIGN AD CLOSE/MATERIALS DUE: FEB 1 ON SALE: MAR 1 The latest in seasonal trends and styles in fashion and beauty. Special Section: Kids Guide APRIL MEN OF THE MOMENT (PLUS: REAL ESTATE) AD CLOSE/MATERIALS DUE: MAR 1 ON SALE: APR 1 Our annual Men of Style portfolio men s fashion, best-in-class automotive and more! Special Section: Top Brokers IN-THE-KNOW ultimate access to a LUXURY LIFESTYLE MAY/JUNE BEST RESTAURANTS & NIGHTLIFE AD CLOSE/MATERIALS DUE: MAR 30 ON SALE: MAY 1 Our annual collector s edition! This award-winning issue serves up our cities hottest restaurants, best dishes, top chefs and influential personalities on the food and restaurant scene. Special Sections: Dining Guide; Neighborhood Hot Spots; Summer Prep: Salons, Spas & Specialists; Premier Doctors & Beauty Experts SEPTEMBER FALL FASHION (PLUS: WOMEN OF STYLE & BEAUTY) AD CLOSE/MATERIALS DUE: AUG 1 ON SALE: SEP 1 Our most glamorous issue of the year, a collection of lust-worthy fashion and accessories. Special Section: Kids Guide: School Open Houses/Highlight A Headmaster OCTOBER MEN S FASHION (PLUS: WINTER TRAVEL & REAL ESATE) AD CLOSE/MATERIALS DUE: AUG 31 ON SALE: OCT 1 Our of-the-moment fall and winter trend report for gents. Plus, our annual guide to exotic destinations and weekend winter getaways. Special Section: Top Brokers NOVEMBER PHILANTHROPY ISSUE (PLUS: GIFTS, JEWELRY & WATCHES) AD CLOSE/MATERIALS DUE: OCT 1 ON SALE: NOV 1 This annual feature salutes the local do-gooders who have gone above and beyond for our cities charities. Special Section: Gift Guide DECEMBER THE CREATIVITY ISSUE AD CLOSE/MATERIALS DUE: NOV 1 ON SALE: DEC 1 From top-notch curators and patrons to exciting new talents, a look at who holds the cultural currency within our city.

7 MODERNLUXURY.COM MARKETING A 360-DEGREE PLATFORM for branding impact FULL-SERVICE CUSTOM PUBLISHING Custom print and digital ad design services Custom print and digital advertorial layout design and creation Print and digital high impact unit concept and creation Photography for special events Elizabeth Olsen The Wind River Star s Me-Moment FALL FASHION Structured Suits, Pattern Plays & Red Flair WOMEN OF STYLE 7 Manhattan Trendsetters + to Watch Now Major Food Group Reimagines the Former Four Seasons DIGITAL ADVERTISING Online advertising on modernluxury.com and through custom designed microsites and videos Digital editions with interactive links and enhanced advertising options marketing via weekly e-newsletter or dedicated s deployed to our curated subscriber list Mobile apps with customized in-app interactivity Social media campaigns reaching our dedicated Facebook fans and Twitter and Instagram followers EVENTS & PROMOTION Event creation exclusively tailored events for highly targeted local influencers Signature events presented throughout the year and designed to generate sales, build brand awareness and create strategic alliances among leading upscale brands Event sponsorships leverage our high-profile local and national partnerships, Manhattan magazine offers advertisers affiliations with complementary organizations and generates additional brand exposure to a broader, more involved audience { A FULL 360 AD PROGRAM } PRINT + DIGITAL + SOCIAL MEDIA + EVENTS = BUSINESS GROWTH

8 OUR ADVERTISERS A balanced mix of NATIONAL and LOCAL brand partners, where all top fashion, luxury, dining and retail come together ABC Carpet & Home Aerin AG Jeans Ann Taylor Audi Avion Tequila B&B Italia Bacardi Baker House Bebe Belvedere Bernardaud BlackBerry Blaze Makoid Bloomingdale s BMW Bo Concept Bobbi Brown Bogner Bottega Veneta Breguet Brooks Brothers Brown-Forman Brown Harris Stevens Brugal Rum Brunello Cucinelli Bulgari Cadillac Caesars Palace Las Vegas California Closets Canali Casa de Campo Chanel Chase Private Client Chloe Chopard CNN Coach Constellation Wines Corcoran Group Real Estate Cosentino North America David Yurman Davide Cenci Davis & Warshow Denihan Hospitality Group Diageo DIFFA Dining by Design Dino Baldini Dior Disney Theatrical Group Dolce & Gabbana Donna Karan Douglas Elliman Eileen Fisher Elie Tahari Eredi Pisano Erno Laszlo Estee Lauder Equinox Fendi Fendi Casa Ferragamo Ford Motor Company Frames NYC GE Monogram Giorgio Armani Gracious Home, Inc. Graff Grey Goose Gucci Guerlain Spa New York Halstead Property Harry Winston Hartmann Luggage Hermés Herradura HSBC Bank Hyatt Hotels Intermix Jacadi James Perse Jenn-Air Jimmy Choo Joie Joseph Abboud Judith & Charles Juicy Couture Karen Millen Kate Spade New York KitchenAid Kristalbelli Krups L.K. Bennett L. Raphael La Perla La Roc La Villette Le Cirque Lexus Links of London Lladro Loews Hotel Group Louis Vuitton Macy s Maison 24 Mandarin Oriental Marimekko Marriott Hotels Mastercard Mercedes-Benz Michael Kors MINI of Manhattan Miu Miu Movado Group Mr Porter Mr. Chow Natura Bissè Naturopathica Nespresso Nestle Waters Net-A-Porter New York Palace Hotel Nitzan Design NYLO New York Ofrenda Old Gringo Boots Omega Panerai Paramount Hotel NYC Park Hyatt New York Penfolds Wines Peroni Beer Ploom Porsche Prada Premium Outlets Priority One Aviation Procter & Gamble Purity Vodka Ralph Lauren Ralph Pucci Rebecca Taylor Royal Salute Whisky Saks Fifth Avenue Sanctuary Hotel Saunders & Associates SCK Salon Sephora Serino Coyne Seven for All Mankind Smeg Sofa.com Sony Electronics Sotheby s Soul Cycle South Street Seaport STK Sulwhasoo Sunglass Hut Tag Heuer Watches Teavana The Apollo Theater The Body Shop The Frye Company The Jefferson The Lambs Club The Rug Company Tiffany & Co. Tom Ford Tommy Hilfiger Tory Burch Tourneau Trina Turk Trump International Hotel UBS Van Cleef & Arpels Verizon Wireless Vineyard Vines W Hotels Wempe Zegna Zutto