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1 LONG ISLAND PULSE 20 18
2 DEFINING Life, Style & Culture LONG ISLAND PULSE LA VIDA LUXE IT IS NOW TIME TO INDULGE TIME TO TRAVEL DISCOVER ADVENTURE TRENDSPOTTING FASHION FOR ELEGANT LIVING LONG ISLAND PULSE OCTOBER 2017 LIPULSE.COM Long Island is one of the top 10 consumer markets in the country and Pulse readers hold true to this distinction. They are influentials, trendsetters, movers and shakers. Our pages come to life ten issues per year as a trusted resource for our advertisers to connect with readers. INTEGRATED ENVIRONMENTS OCTOBER 2017 LIPULSE.COM WE ARE Long Island s Magazine
3 GUARANTEED marketing exposure Pulse operates with the sophistication of a national title while providing the precision of a local one. We are Long Island s biggest magazine. Our readers have the highest household incomes and home values. Our distribution is audited by the Alliance for Audited Media, which means our circulation is guaranteed. We are the only magazine to capture the vital demographic of this powerful region, delivering award-winning publishing for more than 10 years.
4 Inspiration, ASPIRATION, Celebration... Pulse is a destination magazine readers believe in. We cater to some of the most sophisticated, cosmopolitan consumers in the world and they are devoted to our coverage of the lifestyles they cherish. Pulse is the definitive resource for experiencing the best Long Island has to offer. We not only forecast trends, we also know where to find them. We know which restaurants are soon to open and we have the backstories on the chefs steering them. Jackie Cruz We excite our readers with the latest in the arts, culture, fashion, design and lifestyles they seek, and we deliver an inside connection to the personalities driving these stories. Our readers turn to us to find out where to go, what to do and who is doing it. Brooke Shields Leonardo DiCaprio and Carey Mulligan
5 DISTRIBUTION Suffolk 30% Huntington, Smithtown, Babylon, Islip, North Fork, Three Village, Brookhaven Nassau 28% Garden City, Freeport, Rockville Centre, Long Beach, 5 Towns Gold Coast 21% Manhasset, Great Neck, Roslyn, Sands Point, Woodbury, Oyster Bay, Syosset Hamptons 21% Westhampton, Southampton, Water Mill, East Hampton, Montauk *And other top boutique communities STRATEGIC PRINT CIRCULATION: 100,000 copies monthly, 125,000 copies July/Aug Pulse claims an industry standard pass-along rate of 7:1. AAM audited, publisher's statement upon request. DISPLAY VENUES: Art galleries, boutiques, corporate centers, doctors offices, luxury hotels, private/public airports, restaurants, theaters and events. METHOD OF CIRCULATION 30% of all distribution is by individual subscription of our copies are displayed 8% at premier shopping centers 3% of copies are reserved for high profile events Pulse targets the region s most desirable destination villages. Our corporate distribution division ensures quality control of our circulation. Build brand loyalty with more than 700,000 impressions monthly Sometimes, the best design is the most subtle. This year s Pulse House of the Year is an exercise in control, where the natural setting is the star and the architecture and design play supporting cast.
6 READER DEMOGRAPHICS Our readers are the region s influentials: years old, aff luent, professional, trendsetting. Demographics breakdown in the following percentages: GENDER Female 59 Male 41 MARITAL STATUS Married 52 Single 48 AGE SPENDING HABITS Reads Pulse for arts, culture & leisure 74 Enjoys weekend getaways 84 Invests in health and wellness 82 Visits casinos regularly 67 Invests in home renovations 74 Dines out per month 7+ Weeks traveled last year 5+ Retail-shopping trips per week 2+ 58% of readers act on ads ] they see in Pulse! 67% of Pulse readers visit advertisers websites from ads! ] REAL ESTATE VALUE (primary residence) $1 million+ 64 $701,000 1 million 22 Up to $700, *Most own 2+ homes per household HOUSEHOLD INCOME $250, $ , $150, EDUCATION BA/BS 30 MA/MS/MBA 37 PhD 15 Other 18 PROFESSION C-Level and Exec/Mgmt 20 Advertising, Arts & Creative 23 Legal, Medical, Professional 21 Entrepreneur, other 36 FAVORITE BRANDS INCLUDE: FASHION: Armani, Burberry, Chanel, Donna Karan, Michael Kors, Louis Vuitton, Ralph Lauren, Elie Tahari *All data based on a sampling of reader surveys. Spending habits measured by Beta Research. AUTO: Infiniti, Jaguar, Jeep Lexus, Mercedes-Benz
7 EDITORIAL SCHEDULE Pulse delivers fresh, award-winning coverage of this region 10 times per year SCHEDULE LONG ISLAND PULSE FEBRUARY: THE DAPPER ISSUE The Luxe List and Travel MARCH: THE POWER ISSUE Special Sections: Money Makers and Legal Eagles APRIL: THE BODY ISSUE Special Section: Doctors of Distinction MAY: THE HOME ISSUE Special Section: Power Brokers JUNE: THE SUMMER ISSUE Best of the Hamptons and Beach Destinations MARCH 2017 THE POWER ISSUE BOB WILLIAMS TIMELESS DESIGN SUCCESS DEFINED LONG ISLAND S TOP LEGAL EAGLES NA SSAU COLISEUM 2.0 LIPULSE.COM SUPPLEMENT: SUMMER ALMANAC The best places to Eat, Stay & Play 20,000 copies distributed prior to July 4th weekend JUL/AUG: ARTS AND CULTURE *Expanded circulation in the Hamptons SEPTEMBER: FALL FASHION Trends and Weekend Getaways OCTOBER: THE DESIGN ISSUE House of the Year and Designer Showcase NOVEMBER: FOOD, WINE & SPIRITS The Best in Dining, Wine & Cocktails DEC/JAN: HOLIDAY ISSUE Gifting and Winter Experiences LONG ISLAND PULSE Issues released prior to the 1st of each month. Insertion and Materials due the 5th of the preceding month LONG ISLAND PULSE MAGAZINE x19 - sales@lipulse.com
8 PRINT ADVERTISING ALL RATES NET 1x 3x 6x 10x Full Page $9,185 $8,085 $7,700 $7,370 Two-Thirds* 6,160 5,390 5,170 4,895 Half Page 4,620 4,070 3,850 3,685 Quarter Page 2,310 2,035 1,925 1,870 Dining Guide 1, Premium Positions: Back Cover +25% Inside Covers +15% Table of Contents +15% Guaranteed Placement +10% *Two-Third Pages are left hand insertion only. DISPLAY AD DIMENSIONS Publication Trim Size: 8 w x 10.5 Quarter Page Full Page Two-Thirds Half Page SPREAD WITH BLEED w x h *Includes 1/8 bleed LIVE/NON-BLEED 15 w x 9.5 h 3/4 dead center gutter FULL PAGE WITH BLEED 8.25 w x h *Includes 1/8 bleed LIVE/NON-BLEED 7 w x 9.5 h TWO-THIRDS 4.62 w x 9.5 h HALF PAGE 7 w x 4.68 h QUARTER PAGE 3.4 w x 4.68 h Submit artwork to art@lipulse.com LONG ISLAND PULSE MAGAZINE x19 - sales@lipulse.com
9 DIGITAL LIPULSE.COM reaches desirable Long Islanders as well as like-minded users based beyond the geographic footprint of our print circulation. Leisure ROS Leaderboard (728 x 90) $2,400 HOME PAGE Large Vertical (270 x 450) $950 Sidekick 1 (300 x 250) $600 Sidekick 2 (300 x 250) $600 THE DAWN OF ROLLS-ROYCE Leisure THE DAWN OF ROLLS-ROYCE SECTION SPECIFIC In-post embed (300 x 250) $800 Wide Skyscraper (160 x 600) $600 Sidekick (300 x 250) $300 All rates net per month. SUPPORTED/SPONSORED CONTENT: $1,500-$2,000 Collaborate with our digital experts to develop content that tells your brand story or support related lifestyles editorial that connects you with consumers. Benefit from our digital audience with extensive page views that help build your analytics. Content is cross-pollinated on all social platforms. Contact sales@lipulse.com for more details
10 NEWSLETTER Engage our culturally active influentials with placement in one of our four monthly newsletters to reach the most powerful consumers! NEWSLETTER Leaderboard (728 x 90) $1,200 Large Vertical (270 x 450) $850 Sidekick (300 x 250) $500 Leaderboard (728 x 90) Large Vertical (270 x 450) Sidekick (300 x 250) LONG ISLAND PULSE MAGAZINE x19 - sales@lipulse.com
11 SOCIAL MEDIA Our social network is the largest, most active and most desirable on Long Island. FACEBOOK VIDEO $500 Reach our audience and their friends Work with our digital experts on content and script to run across social platforms and lipulse.com INSTAGRAM TAKEOVER $750 Curate the Pulse Instagram feed! Provide the images and messages that make you an authority and engage our following Instagram story with link(s) 5 posts / day Stats Increase Daily! Scan here for current web and social networking stats. 10% growth monthly on digital platforms
12 EVENTS Our events attract the region's socially active inf luentials! SPONSORSHIP OPPORTUNITIES Put your brand at the center of the excitement and mingle with VIPs. All promotions include live, print, web, eblast and social mentions prior to the event. Activation includes branded merchandise, sampling, large-scale visuals and individually positioned assets. THE BIG EVENTS Participate in our uniquely branded milestone events: Masquerade Ball February Legal Eagles Awards Dinner March Doctors Awards Dinner April Hamptons Summer Mixer June/July North Fork Summer Social August Picnic & Polo September Island Tasting November LONG ISLAND S TOP PULSE MAGAZINE S A Night of Masquerade Ball
13 2017 Douglas Elliman Real Estate. Equal Housing Opportunity. FEATURING: BRONSON SOFA, ALDEN SWIVEL CHAIR, GRAMERCY SQUARE COCKTAIL AND SIDE TABLE, ADDIE PULL-UP TABLE, TESSA LAMP, ASTON MIRROR, GOLD KNOTS, ANGLED CONE VASE, AMAZE RUG, BELGIAN LINEN-OATMEAL DRAPES WITH BLACK NICKEL HARDWARE ADVERTISERS 1047 Northern Blvd Roslyn NY LongIslandSportsCars.com Phone: YOUR FIRST HOME. AND EVERY HOME. At every stage of your life, whether you re ready for your first apartment or home, a place to vacation or retire, our agents are here every step of the way Let s find your new place. Visit us at elliman.com/offices for a full list of our locations. oomingdales.com With over 85 offices nationwide plus the international scale and scope of Knight Frank Residential, the Douglas Elliman network reaches across 59 countries and 6 continents. Chances are, your buyer is already in our network. ALL NEW DB11 PICTURED ABOVE. OUR MODERN EVOLUTION FALL 2016 COLLECTION WE VE ALWAYS WANTED TO LIVE ON THE ISLAND introducing > A NEW LAYER OF LUXURY Our brilliant collection of draperies & hardware. THE AIR-KING A tribute to the golden age of aviation in the 1930s, featuring a prominent minute scale for navigational time-readings. It doesn t just tell time. It tells history. OYSTER PERPETUAL AIR-KING ROOSEVELT FIELD FEBRUARY 2016 UNTIL WE ARRIVE, WE INVITE YOU TO SHOP AT NEIMANMARCUS.COM MANHASSET NEW YORK CITY PARAMUS GREENWICH MGBWHOME.COM rolex oyster perpetual and air-king are trademarks. As Long Island s premier luxury shopping destination, Neiman Marcus Roosevelt Field has found great success and synergy by partnering with and advertising in Long Island Pulse magazine. The team made it easy and efficient to implement a launch strategy which allowed our team to stay focused on the physical logistics of the store opening. Long Island Pulse continues to be a great showcase and marketing partner for the magnitude of designer brands we carry. We look forward to working with Pulse on luxury fashion events, promotions and coverage for many years to come. Doris Wilshere, Neiman Marcus Roosevelt Field I love Pulse magazine! It attracts style conscious, fashionable customers who are looking for the brands. we carry. The staff at Pulse is an absolute pleasure to work with as well. I am looking forward to many more successful years partnering with Long Island s premier lifestyle publication! David Zuckerman,Gelber & Mundy Jewelry and Watchwear The staff at Long Island Pulse magazine is a pleasure. Not only do they pay careful attention when handling our ads, but they also find opportunities to feature us in the magazine and at events. As the results dictate, Pulse remains in our advertising budget for the fourth year. We re thrilled to be a part of their network. Dave Bofill, Dave Bofill Marine Pulse has been absolutely wonderful to work with. We appreciate their creativity and flexibility as a marketing partner to provide us the best opportunity to showcase The Ritz-Carlton Residences, North Hills The President of RXR said their editorial coverage was the best yet in terms of describing the lifestyle offering. Emily Bock, The Ritz-Carlton Residences
14 NOTES
15 LIPULSE.com LONG ISLAND PULSE MAGAZINE x19 - sales@lipulse.com
20 17 PULONGL ISLASE ND
LONG ISLAND PULSE 20 17 DEFINING Life, Style & Culture LONG ISL AND PULSE BETH STERN, RESCUE GALS, PETS & VETS OYSTERS RETURN WITH A FLOURISH SPRING FASHION PREVIEW HOT COMMODITIES, STUFF MEN WANT MODERN
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