$3 8 million IN CONSUMER EXPENDITURES. $ 3 billion IN ECONOMIC OUTPUT. $ 5 billion IN SALARY & WAGES. million+ PEOPLE VISIT LOS ANGELES EACH YEAR
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1 MEDIA KIT 2018
2 Angeleno is the preeminent luxury lifestyle publication in Los Angeles, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and Los Angeles TOP TASTEMAKERS and personalities. As part of the award-winning Modern Luxury network of regional publications, Angeleno is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profiles, ensuring its content consistently engages the cultured reader. Plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, Angeleno excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing to reach Los Angeles most affluent consumers.
3 OUR COMMUNITY Los Angeles is a LEADING MARKET for affluence in the U.S. and internationally L.A. is the world s THIRD RICHEST CITY, is ranked 4TH in number of BILLIONAIRES, and is home to 120,000 MILLIONAIRES. $3 8 million IN CONSUMER EXPENDITURES $ 3 billion IN ECONOMIC OUTPUT $ 5 billion IN SALARY & WAGES million+ PEOPLE VISIT LOS ANGELES EACH YEAR Los Angeles is considered the #1 International Gateway to Asia & the Pacific islands Los Angeles is regarded as the ENTREPRENEURIAL CAPITAL OF THE WORLD. It has about 200,000 SMALL BUSINESSES twice as many small businesses than can be found in any other region of the United States. SOURCES: AtlanticCity, Global Rankings 2012; September 2013 Metro Monitor - Brookings; therichest.com The Top 10 Richest Cities in the World, ; 2012 UBS study, ranked by Spending Power; Hoovers, June 2013
4 WHO WE ARE THE BASICS Male/Female...43%/57% Average age College grad... 91% Post-grad degree... 48% Own their own home... 81% Married/partnered... 67% ENGAGEMENT Readers per copy Median time spent with an issue...48 min. Have read 3 out of 4 copies... 59% TAKING ACTION As a result of reading Angeleno Visited or contacted an advertiser... 62% Attended an advertised event... 51% 75% of our readers find Angeleno resourceful when looking for tips on where to drink or dine 60% of our readers find Angeleno helpful for keeping up with fashion trends AFFLUENCE $604,860 AVERAGE HHI $2,324,400 AVERAGE NET WORTH $1,582,390 AVERAGE HOME VALUE $1,621,900 AVERAGE INVESTMENT PORTFOLIO Source: 2015 Modern Luxury Reader Study conducted by Ipsos; Base: HHI $100K+. AAM Audited.
5 WHERE WE ARE OUR MODEL A custom survey reveals a reader profile that embodies what most luxury retailers and markets would call THE PERFECT LUXURY DEMOGRAPHIC, a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of any other local magazine., Circulation AAM AUDITED AND GUARANTEED 6,5 Readership We have a high number of APP DOWNLOADS and an excellent rate of app interaction. Our extensive database and a thriving social network of active FACEBOOK fans and TWITTER and INSTAGRAM followers further enhance our digital engagement with readers. 35% DIRECT RESIDENTIAL MAIL These copies are direct-mailed to homes in the most affluent zip codes in the Los Angeles area. 35% CONTROLLED COMMERCIAL Top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations displaying copies, adding significant breadth to our audience. 20% LUXURY HOTELS Placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler. 5% SELECT NEWSSTAND With targeted precision, our magazines are out to get the most exposure from airports, Barnes & Nobles, and boutique newsstand placement throughout the city. 5% EVENT DISTRIBUTION Our magazines will always be at the most important, most exclusive, can t-be-missed events throughout the year. DIGITAL DISTRIBUTION Tablet devices and smartphones are reinventing how our readers consume content. Accordingly, Angeleno is available in both app and digital edition formats. AAM Audited
6 MODERNLUXURY.COM MARKETING A 36 -DEGREE PLATFORM for branding impact FULL-SERVICE CUSTOM PUBLISHING Custom print and digital ad design services Custom print and digital advertorial layout design, photography and creation Print and digital high impact unit concept and creation Photography for special events Elizabeth Olsen The Wind River Star s Me-Moment DIGITAL ADVERTISING Online advertising on ModernLuxury.com and through custom designed microsites and videos FALL STYLE Pattern Plays, Structured Suits & Red Flair WOMEN OF STYLE A Look at Five of L.A. s Most Fashionable Females Digital editions with interactive links and enhanced advertising options marketing via weekly e-newsletter or dedicated s deployed to our curated subscriber list Mobile apps with customized in-app interactivity Social media campaigns reaching our dedicated Facebook fans and Twitter and Instagram followers EVENTS & PROMOTION Event creation exclusively tailored events for highly targeted local influencers Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances among leading upscale brands Event sponsorships that leverage our high-profile local and national partnerships Angeleno offers advertisers affiliations with complementary organizations and generates additional brand exposure to a broader, more involved audience { A FULL 360 AD PROGRAM } PRINT + DIGITAL + SOCIAL MEDIA + EVENTS = BUSINESS GROWTH
7 EDITORIAL CALENDAR IN-THE-KNOW ultimate access to a LUXURY LIFESTYLE JANUARY/FEBRUARY BEST OF THE CITY AD CLOSE/ MATERIALS DUE: DEC 1, 2017 The ultimate guide to the best and most luxurious, where to go and what to do in Los Angeles. Special Section: Power Couples MARCH SPRING FASHION AND BEAUTY AD CLOSE/ MATERIALS DUE: FEB 1 The latest in seasonal trends and styles in fashion and beauty. Special Sections: Destination Sun; Voices of Design APRIL MEN OF THE MOMENT AD CLOSE/ MATERIALS DUE: MAR 1 Focus on local gentlemen who are having their year, are right now and of the moment. Special Section: Influential Insiders of Los Angeles Real Estate MAY THE HEALTH & BEAUTY ISSUE SUMMER TRAVEL AD CLOSE/ MATERIALS DUE: MAR 30 All things beautiful, including our health and beauty influencers. Plus, destinations near and far to make for an unforgettable summer. Special Sections: Modern Moms; Industry Leaders in Health & Beauty; Top Doctors JUNE THE REAL ESTATE ISSUE AD CLOSE/ MATERIALS DUE: MAY 1 The faces, spaces and places that are changing the city s landscape. Special Section: Power Players JULY/AUGUST THE RESTAURANT ISSUE AD CLOSE/ MATERIALS DUE: JUN 1 This annual collector s edition serves up the city s hottest restaurants, best dishes, top chefs and influential culinary personalities. Special Section: Destination Beach SEPTEMBER FALL FASHION & BEAUTY WOMEN OF STYLE AD CLOSE/ MATERIALS DUE: AUG 1 Our favorite luxurious looks from the fall collections, plus our annual celebration of remarkable women of style. Special Section: Angeleno Admissions OCTOBER MEN S FASHION & WINTER TRAVEL AD CLOSE/ MATERIALS DUE: AUG 31 Layered looks for the well-suited gentleman. Plus, our annual guide to exotic destinations and weekend winter getaways. Special Sections: Modern Man; Destination Snow NOVEMBER THE GIVE BACK ISSUE HOLIDAY GIFTING AD CLOSE/ MATERIALS DUE: OCT 1 Saluting the local do-gooders who have gone above and beyond for local charities. The best gifts to give and get this holiday season. Special Sections: Power Players of Palm Springs; Luxury Gift Box DECEMBER THE CREATIVITY ISSUE AD CLOSE/ MATERIALS DUE: NOV 1 From top-notch curators and patrons to exciting new talents in all creative fields, a look at who holds the cultural currency within the city. Special Section: Dynamic Women
8 OUR BRAND PARTNERS AG Jeans Aja Malibu Alzheimer s Association American Cancer Society Anheuser Busch Audi of America Avjet Baker Bebe Ben Bridge Beverly Center Beverly Hills Chamber of Commerce Beverly Hills Luxury Motors Beverly Hills Porsche Beverly Wilshire Bloomingdale s BMW Bosch Bottega Veneta Brooks Brothers Burke Williams Day Spa Canali Carbonadi Vodka CBS 2 / KCAL 9 Chanel Chopard Christopher Guy Claire Pettibone Coldwell Banker Compass DIEM Dior Don Julio CA Donna Karan Douglas Elliman Emilio Pucci Estée Lauder Fairmont Miramar Santa Monica Fendi Casa Fendi Ferragamo Gearys of Beverly Hills Givenchy Grace Home Furnishings Graye Gucci The Harmonist Harry Winston HD Buttercup Helms Bakery Heritage Fine Wines Hermes Hilton & Hyland Hoorsenbuhs HSBC Bank USA, N.A. Innovative Dining Group James Beard Foundation Jay Luchs JC Resorts Johnnie Walker CA Kate Somerville Kenzo Ketel One Kim Crawford Kimora Lee Simmons L.A. Art Show La Perla La Quinta Resort & Club Lexus Loews Longines Los Angeles Food and Wine Louis Vuitton Luxe Hotel Macy s Malibu Beach Inn Mandarin Oriental Mastercard Mercedes-Benz USA Merrill Lynch Mikimoto MGM Resorts Moet Hennessy USA Minotti Montage Beverly Hills Mondrian Morgan Stanley Morongo Casino Movado Group Mr. C Mr Porter Natura Bisse Nestseekers Net-A-Porter Nini Jewels Nourmand & Associates O Gara Coach Ojai Valley Inn & Spa Oliver Peoples Palm Springs International Film Festival Pardee Properties Partners Trust Panerai Petrossian Paris Porsche Western Region Premium Outlets Procter & Gamble Restoration Hardware Roche Bobois USA Rodeo Realty Room & Board Rusnak Automotive Saks Fifth Avenue Santa Monica Place Shinola SK-II Sofitel Sony Electronics Sotheby's SoulCycle Stark Carpets Step Up St. John STK Swatch Group Tag Heuer Tennis Channel Ten Thousand The Agency The London West Hollywood The Oppenheim Group The Standard Theory Tom Ford Tommy Hilfiger Tower Cancer Research Foundation Treasury Wine Estates Two Rodeo Viceroy L Ermitage W Hotels Wallis Annenberg Center for Performing Arts Wells Fargo WestEdge Design Fair Westfield West Hollywood Design District Wheels Up YSL Beauty
9 OUR ADVERTISERS Luxury service is multi-layered. All of us recognize luxury when we experience it, but few know the multilayered approach and duties required in achieving it. The Angeleno publishing and editorial team is superlative in their service and attitude toward their clients who dedicate themselves and their businesses to delivering luxury to the paying consumer. It no longer feels like one must climb the mountaintop alone because Angeleno puts you atop the mountain to begin with and supports your marketing methods for expanding your critical reach to potential customers. Thank you, Angeleno, for defining the luxury quotient of Los Angeles and helping us effectively reach those who seek the same! ERNIE CARSWELL CARSWELL & PARTNERS Advertising with Angeleno magazine is one of the best decisions we ve made for the store. Kimora Lee Simmons decided to participate in the December Dynamic Women issue and have the store be the fashion sponsor. Through this advertisement, we have met over 30 new women that have never been to the store before. Each one really resonated with our brand and we made new forever clients. Through the one month we dressed the women, we made over $8,000 in sales. Since the event, some of these same clients have continued to shop. I have also had an amazing experience for networking the brand. I am invited to multiple high-end events in which I ve met new clients. The Angeleno magazine lifestyle is on point with the type of women we want to know. BETHANY MORGAN KIMORA LEE SIMMONS "After partnering with Angeleno for our last two model-launch events at Beverly Hills Porsche, it has become clear that their contribution takes our events to greater heights than ever before. The combination of their creative, innovative ideas and professionalism ensures that our events run smoothly and draw in attendees who are in line with our high-end Porsche target. Angeleno s involvement helps us maximize our event budget without cutting out any of the flair, and their event coverage in the magazine expands our exposure to many Los Angelenos whom we may have never reached. Thanks to the Angeleno team, our parties are now sought after by our clients, which is almost unheard of in the event-saturated Los Angeles market! ASHLEY KOHANARIEH, BEVERLY HILLS PORSCHE
10 SPECIALTY EDITIONS SPECIALTY editions for WEDDINGS & HOME Modern Luxury Weddings California FALL/WINTER 2018 AD CLOSE/MATERIALS DUE: MAY 1 ON SALE: JUN 7 SPRING/SUMMER 2019 Special Section: Weddings Icons AD CLOSE/MATERIALS DUE: NOV 1 ON SALE: DEC 6 Modern Luxury Weddings is California s leading luxury bridal magazine focused on the local markets of Los Angeles, Orange County, San Diego and San Francisco. With every article, our discriminating editorial team leads our readers through the best of what these city have to offer its savviest couples. Our award-winning content presents compelling local coverage of the finest in wedding fashion, venues, vendors and more. Modern Luxury Weddings regularly features: The best in couture wedding fashions, sparkling jewelry, debonair menswear, enchanting reception sites, over-the-top catering, the savviest local wedding and event planners, trendsetting floral and event design, beautiful cakes, unique invitations, the latest in hair and makeup, hot honeymoon destinations, coverage of the most extravagant local and destination weddings, plus pages and pages of local wedding resource information. cult of personality CUSTOMIZE YOUR WEDDING DAY WITH AN INFUSION OF INDIVIDUAL STYLE PUBLISHERS OF ANGELENO, MODERN LUXURY ORANGE COUNTY, MODERN LUXURY SAN DIEGO, MODERN LUXURY SILICON VALLEY & SAN FRANCISCO MAGAZINES MODERNLUXURY.COM CALIFORNIA epic escapes BLISSED-OUT HONEYMOON HEAVEN AWAITS Plus YOUR DIRECT DISPATCH FROM BRIDAL FASHION WEEK SOUTHERN CALIFORNIA EDITION by the publishers of angeleno, modern luxury orange county, modern luxury san diego and silicon valley magazines MODERNLUXURY.COM WELCOME HOME AN INSIDE LOOK AT CALIFORNIA S HOT REAL ESTATE MARKET + MASS STUDIO REVIVES A HOLLYWOOD HILLS HOME FINE ART & ORGANIZATION UNITE IN SAN FRANCISCO THE DESIGN NEWS YOU NEED TO KNOW NOW Modern Luxury Interiors California WINTER BEST OF DESIGN Special Section: California Design Centers & Design Resource Showrooms AD CLOSE/MATERIALS DUE: JAN 2 ON SALE: FEB 1 SPRING THE OUTDOOR ISSUE Special Section: Indoor/Outdoor Innovators AD CLOSE/MATERIALS DUE: MAR 1 ON SALE: APR 5 SUMMER THE COLOR ISSUE + REAL ESTATE Special Section: Influential Insiders of California Real Estate AD CLOSE/MATERIALS DUE: JUN 29 ON SALE: JUL 26 Interiors California offers unparalleled editorial coverage of California s design lifestyle. From the fantastic condo views of San Francisco, to the rolling hills of San Diego estates, to the chicest hotel renovation in Los Angeles, and the sprawling ocean views from a backyard in Orange County, only Interiors California offers statewide coverage of the design and architecture that shapes the Golden State. Showcasing the ideal blend of contemporary and traditional design, every issue of Interiors California covers all aspects of interior design and architecture- residential homes and condos, commercial projects including hotels and restaurant design, outdoor living, showroom news, individual designer and architect FALL KITCHEN & BATH profiles, real estate happenings, community events and more. Only Special Section: California Faces of Design Interiors California highlights the people and places that make California AD CLOSE/MATERIALS DUE: AUG 31 ON SALE: OCT 4 the epicenter of design and architecture.
11 OUR EXPANDED L.A. NETWORK BH Modern Luxury is proud to present BH, the official magazine of the Beverly Hills Chamber of Commerce. This custom magazine is distributed along with the March, July/August and November issues MARCH THE SPRING ISSUE Special Sections: Living Legacies; Charity Spotlight AD CLOSE FEB 1 AVAILABLE MAR 1 JULY THE SUMMER ISSUE Special Sections: Top Doctors; Health & Wellness Specialists; Where to Go AD CLOSE MAY 1 AVAILABLE JULY 1 NOVEMBER THE FALL/WINTER ISSUE Special Section: Icons of Beverly Hills AD CLOSE SEPT 1 AVAILABLE NOV 1 of Angeleno. In addition to the mailed distribution to affluent homes in Beverly Hills, BH is distributed in-room at luxury hotels and key commercial locations throughout the city. With 50,000 copies circulated, BH acts as the go-to guide of all things luxury for the discerning Beverly Hills visitors and residents. Custom content will include lifestyle recommendations from the top concierges and notable tastemakers in Beverly Hills, a calendar of top cultural events and fêtes, and listings of the best spots for dining, shopping, culture and health and beauty in Beverly Hills. Catherine THE GREAT Catherine Zeta-Jones Reveals Her Fondest Beverly Hills Memories Plus The Golden Triangle's Guide for Shopping, Dining, Culture & More MODERNLUXURY.COM OFFICIAL PUBLICATION OF THE 345 N. MAPLE DRIVE, SUITE 310, BEVERLY HILLS, CA MODERNLUXURY.COM THE MEN'S ISSUE MILO VENTIMIGLIA LOS ANGELES CONFIDENTIAL Los Angeles Confidential magazine is the premier glossy publication in Los Angeles, celebrating the finest in fashion, art, beauty, culture, dining, entertainment, interior design, nightlife, and travel. Los Angeles Confidential magazine covers the hottest trends and most influential players and tastemakers from an insider s point of view. JAN/FEB AWARDS ISSUE Special section: NEW GUARD OF HOLLYWOOD SPACE CLOSE DEC 1 MARCH SPRING SHOPPING SPECTACULAR Special section: WOMEN OF INFLUENCE SPACE CLOSE FEB 1 MAY/JUNE SUMMER SEE AND BE SCENE Special section: PORTRAITS OF PRIDE SPACE CLOSE MAR 30 JULY/AUGUST BILLION DOLLAR CITY + SPORTS SPECTACULAR SPACE CLOSE JUN 1 SEPTEMBER FALL FASHION FRENZY Special section: PRETTY FOR THE PARTY SPACE CLOSE AUG 1 OCTOBER INNOVATORS & INFLUENCERS Special section: TASTEMAKERS OF TECH SPACE CLOSE AUG 31 NOVEMBER EXPERIENTIAL ISSUE Special section: LUXURY GIFT BOX SPACE CLOSE OCT 1 DECEMBER A TECHNICOLOR LIFE Special section: ARBITERS/MEN S ISSUE SPACE CLOSE NOV 1
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