V I S I O N. A v i s i o n r e a l i z e d i n t h e h e r e a n d n o w.

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1 A R T I S T I C A L L Y I N S P I R E D N A T U R A L L Y D E R I V E D T E C H N O L O G I C A L L Y S U P E R I O R 2020 V I S I O N A v i s i o n r e a l i z e d i n t h e h e r e a n d n o w. w w w. i t a l y h a i r f a s h i o n. c o m

2 The Vision COLORLY 2020 A Vision Realized ARTISTICALLY INSPIRED NATURALLY DERIVED TECHNOLOGICALLY SUPERIOR Perfect Vision The common Vision Statement is singular in its purpose and composition. That is in itself to create a basis of trust and relationship with the target buyer. It is that positive basis of trust and connection that allows the company to further expand upon its more subjective claims and commercial goals. The Vision Statement in and of itself is purposely immeasurable in tangible terms against the current reality. BUT WHAT WOULD HAPPEN if the Vision began and ended with an accomplishment instead of a wish to accomplish a creation instead of a promise to create a product that is a Vision Realized? What would happen is COLORLY 2020 A VISION REALIZED IN THE HERE AND NOW. SEE HOW YOU CAN QUALIFY FOR AN IN-SALON HANDS-ON DEMONSTRATION AND SEE FOR YOURSELF WHY..PERFECT VISION IS 2020 The Products

3 COLORLY 2020 with ACP/ADVANCED COLOR PROTECTION COMPLEX H A I R F A S H I O N Perfect Color 100% Gray Coverage at any level Easy to Formulate and mix Unparalleled Condition, Shine and Manageability Always on Target with tonal and intensity accuracy COLORLY 2020 incorporates the most advanced next generation pure pigments supported by natural Melanin (nature s natural pigment) on-target accuracy and tonal balance and maximum color longevity. This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly off-tones. Perfect Condition Naturally Derived Phyto (Plant) Micro- Proteins, Restructuring and Conditioning agents for hair that looks and feels healthier, stronger and more manageable. COLORLY 2020 is formulated with Wheat, Silk and Soy Proteins, Coconut Oils and Essential Fatty Acids in a true cream for uncompromising hair and scalp protection and conditioning. Combined with the conditioning agents in Oxily 2020 Developers, Colorly 2020 s conditioning agents condition, strengthen and protect the scalp and hair during and after the color process, resulting in undeniably shinier, healthier and more manageable hair. Perfect Protection The remarkable superiority of botanical protection COLORLY 2020 is fortified with IT&LY s exclusive ACP/ADVANCED COLOR PROTECTION COMPLEX. This exclusive botanically derived color protection and strengthening formula combines nature s most effective botanical extracts to protect and extend hair color assuring salon fresh color intensity, shine and condition between regularly scheduled salon color services. COLORLY 2020 cream color and Oxily 2020 are specifically formulated to offer the ultimate scalp and hair protection and conditioning.

4 COLORLY 2020 with ACP/ADVANCED COLOR PROTECTION COMPLEX PERFECT COLOR REQUIRES PERFECT CONDITION & PROTECTION ACP COMPLEX - HELIANTHUS ANNUUS - Derived from SUNFLOWER, Nature s most protective anti-oxidant and UV filter extends color longevity, condition and vibrancy 4 times more than previous generation chemical compounds. MELANIN - Derived from Natural Melanin extract Natures pigment found in human hair cortex, responsible for color and pigmentation. Stabilizes pigment and creates a direct bond of color. BISABOLO - Derived from the essential oil of GERMAN CHAMOMILE. Recognized for its effective Anti-Irritant, Anti- Inflammatory and Anti-Microbial properties. Excellent scalp and skin protectant. OIL OF WHEAT GERM Antioxidant and emollient..

5 COLORLY 2020 with ACP/ADVANCED COLOR PROTECTION COMPLEX H A I R F A S H I O N PERFECT COLOR REQUIRES PERFECT CONDITION and PROTECTION ACP COMPLEX - The facts revealed about the ULTIMATE COLOR PROTECTION COMPLEX The Science LIMNANTHES ALBA - Derived from MEADOWFOAM SEED OIL. Contains 98% fatty acids to add moisture and shine with outstanding oxidative stability. JAPANESE WASABIA Reduces Free Radicals. PHYTO-KERATIN/Micro-Proteins - Plant derived wheat and soy base restructuring agent that bonds and assimilates directly with human hair keratin to strengthen, increase hair resistance and reduce breakage. ACP s Phyto-Keratin Micro proteins leave hair stronger than virgin natural, non-treated hair. VITAMIN B5 - Converts to Pantothenic Acid, which becomes integrated into Coenzyme A which is vitally important to cellular metabolism. Helps to maintain protein and moisture balance while supporting structural integrity of hair. SILK PROTEINS - Soft, luxurious and strong structural protein naturally found in silk recognized for its reinforcement and protection of hair fibers.

6 COLORLY 2020 with ACP/ADVANCED COLOR PROTECTION COMPLEX Now, More than Ever The color that defines the art. Beyond a promise Beyond a wish Beyond hair color A Vision of Absolute Perfection Realized.

7 H A I R F A S H I O N SPEED and LIFT of a POWDER Conditioning Benefits of a Cream ON OR OFF THE SCALP Versatilitity even with 40 VOLUME Now Fortified with ACP Complex Condition absolutely beyond compare Simplicity beyond belief Results beyond words

8 COLORLY 2020 with ACP/ADVANCED COLOR PROTECTION COMPLEX The Products Triple Stabilized Low 2.5pH 10, 20, 30, 40 Volume 1000ml, 180ml, 60ml 2 NEW SIZES ideal for PROMOTIONS, BOOTH RENTERS and STORES FORTIFIED WITH ACP COMPLEX for Increased SCALP and HAIR PROTECTION that assimilates perfectly with COLORLY 2020 DEEP PENETRATING CONDITIONING BENEFITS that remain stable and undiminished throughout the ENTIRE OXIDATION PROCESS Supports EVEN COLOR DISTRIBUTION ensures LONGER LASTING COVERAGE, EVEN PENETRATION

9 H A I R F A S H I O N The System Pre and Post Color Support and Tools POST- COLOR Gentle and Effective Stain Remover PRE-COLOR Prevent Staining on Overly Porous or Dry Skin Types PRE-COLOR SOOTHES and PROTECTS ULTRA-SENSITIVE SCALPS Directly on the scalp for localized sensitivity or mix directly into your formula for overall protection PRE-COLOR EQUALIZER 2020 HAIR REBALANCER Equalizes porosity Provides optimum, protein to moisture balance for even, longer lasting color

10 IT&LY Academy and the Italy International Academy National and International World Renown Educators World Class Education Education has been one of the keys to our success. IT&LY has been one of the leaders in bringing world-class education to our salons and stylists. Color, cuts and fashion trends...

11 H A I R F A S H I O N The Support

12 COLORLY 2020 with ACP/ADVANCED COLOR PROTECTION COMPLEX National and International Websites Join us Online New product releases, news, educational events, Academy events, special promotionss, Avanti Program information, international links...

13 H A I R F A S H I O N TheCompany EDUCATION PRODUCT INFO EVENTS IT&LY INTERNATIONAL SPECIAL PROMOTIONS AVANTI REWARDS

14 COLORLY 2020 with ACP/ADVANCED COLOR PROTECTION COMPLEX The Rewards Avanti Premium Salon Program Program 20/20 Salon* Diamond Salon Platinum Salon Gold Salon Silver Salon Quarterly Retail Purchase Requirements $15,000 + per Quarter $5,000-14,999 per Quarter $3,900-4,999 per Quarter $2,900-3,899 per Quarter $1,950-2,899 per Quarter SPECIAL PRICING, PROMOTIONS AND REBATES Comprehensive Conversion/Swap-out Program Rebate Options: (Special Rebate Options*) 15% Rebate Allowance 13% Rebate Allowance 10% Rebate Allowance 8% Rebate Allowance (Advanced Color Protection Color Maintenance Products, Purity Design, Riflessi) INVITATION 40% IT&LY Retail 40% IT&LY Retail 40% IT&LY Retail 40% IT&LY Retail ACP Liter sizes ONLY! Required purchases Required purchases Required purchases Required purchases may be reimbursed in RETAIL (Special Rebate Options*) of products listed on left. of products listed on left. of products listed on left. of products listed on left. and/or Support percentages. Backbar, Developers, Activators, Ondasoft Permanent Waves, Swatch Charts, Capes, Tools & INVITATION 60% Backbar 60% Backbar 60% Backbar 60% Backbar Accessories and any products ONLY! Required purchases Required purchases Required purchases Required purchaes special promotions listed on the (Special Rebate Options*) of products listed on left. of products listed on left. of products listed on left. of products listed on left. 60% Rebate Allowance Products on our website. - Special Option - INVITATION 10% UNRESTRICTED Special Rebate Options ONLY! Rebate Coupon! N / A N / A N / A (Special Rebate Options*) May be applied to ANY IT&LY product or combination of products including color! IT&LY ACADEMY Course Benefits** Apply rebate dollars towards IT&LY Academy Courses Tuition (Special Rebate Options*) Up to $1,250 of rebate Up to $1,000 of rebate Up to $750 of rebate Up to $500 of rebate IT&LY Hairfashion Academy Milan, Italy! TUITION Attend the most impressive and N / A N / A N / A N / A Academy in Europe and tour TRAVEL IT&LY Hairfashion s incredible included manufacturing facility! Education has been one of the keys to our success. IT&LY has been one of the leaders in bringing world-class education to our solons and stylists. Color, cuts and fashion trends...

15 H A I R F A S H I O N

16 IT&LY Hairfashion is committed to creating an eco-friendly corporate environment as well as the use of emerging green technologies in the production of its extensive line of environmentally friendly hair care products. Copyright 2008, IT&LY Hairfashion NA, Inc. H A I R F A S H I O N PO Box 162 Baden, PA ITEM #