JULY AUGUST 2018 PROMOTIONAL GUIDE IMAGE COURTESY OF REDKEN

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1 JULY AUGUST 2018 PROMOTIONAL GUIDE IMAGE COURTESY OF REDKEN

2 PUSH2PLAY ALL SOFT MEGA RICH INTRO 3-All Soft Mega Shampoo 300ml 3-All Soft Mega Conditioner 250ml 2-All Soft Mega Hydramelt Leave-In 150ml 1-All Soft Mega Mask Cap 10pk 2-All Soft Mega Mega Mask 200ml LOVE YOUR HAIRSPRAY 34% TAKE CONTROL OF YOUR SALON S HAIR WITH THE STRONGEST HAIRSPRAYS AROUND TO ACHIEVE THE BEST RUNWAY LOOKS. LOVE THEM ALL Mix & Match off: Fashion Work 365ml Item# 365-FASHIONWORK 1-All Soft Mega Shampoo Ltr 1-All Soft Mega Conditioner Ltr 1-All Soft Mega Mask Cap 10pk 33% Triple Take 255g Item# 255-TRIPLETAKE Forceful 278g Item# 290-FORCEFUL Wax Blast 150ml Item# 150-WAXBLAST $ reg. $ Fashion Work 365ml Tester 1-Triple Take 255g Tester 1-Hairspray Booklet Item# ASM-OS-SMINTRO18 $166.38* reg. $ INFUSED WITH A NOURISHING SUPERFOOD MIX OF SACHA INCHI EXTRACT, ALOE VERA GEL, AND CACTUS EXTRACT, AND REDKEN S EXCLUSIVE RCT PROTEIN COMPLEX TO TREAT HAIR FROM THE ROOT TO THE CORE TO THE TIP. *PRICE VARIES DEPENDING ON PRODUCTS LITRES ON SALE! STOCK UP FOR BACKBAR. FOR NATURAL AND COLOR-TREATED BLONDE HAIR 31% SHAMPOO $20.07 reg. $25.09 CONDITIONER $21.43 reg. $26.79 PREMIUM SHAMPOO $23.03 reg. $28.79 PREMIUM CONDITIONER $23.99 reg. $ Color Extend Shampoo Item# CE-LTR-SHAMPOO16 Color Extend Conditioner Item# CE-LTR-CONDITIONER16 All Soft Shampoo Item# AS-LTR-SHAMPOO16 All Soft Conditioner Item# AS-LTR-CONDITIONER16 Extreme Shampoo Item# EX-LTR-SHAMPOO16 Extreme Conditioner Item# EX-LTR-CONDITIONER16 High Rise Volume Shampoo Item# VLHR-LTR-SHAMPOO High Rise Volume Conditioner Item# VLHR-LTR-CONDITIONER Beach Envy Volume Shampoo Item# VLBE-LTR-SHAMPOO Beach Envy Volume Conditioner Item# VLBE-LTR-CONDITIONER Curvaceous High Foam Shampoo Item# CV-LTR-HFSHAMPOO Curvaceous Low Foam Shampoo Item# CV-LTR-LFSHAMPOO Curvaceous Conditioner Item# CV-LTR-CONDITIONER Cerafill Defy Conditioner Item# HC2-CFL-LTR-CFLDEFY Cerafill Retaliate Conditioner HC2-CFL-LTR-CFLRETALIATE All Soft Mega Shampoo Item# ASM-LTR-SHAMPOO18 All Soft Mega Conditioner Item# ASM-LTR-CONDITIONER18 Color Extend Magnetics Shampoo Item# CEM-LTR-SHAMPOO16 Color Extend Magnetics Conditioner Item# CEM-LTR-CONDITIONER16 Diamond Oil Glow Dry Shampoo Item# DO-LTR-GDSHAMPOO16 Diamond Oil Glow Dry Conditioner Item# DO-LTR-GDCONDITIONER16 Clean Maniac Shampoo Item# CLM-LTR-SHAMPOO17 Clean Maniac Conditioner Item# CLM-LTR-CONDITIONER17 Frizz Dismiss Shampoo Item# FD-LTR-SHAMPOO Frizz Dismiss Conditioner Item# FD-LTR-CONDITIONER Blonde Idol Shampoo Item# BI-LTR-SHAMPOO BLONDE IDOL 5-Blonde Idol Shampoo 300ml 1-Blonde Idol Shampoo Ltr $64.95 reg. $93.74 Item# BLONDE5&1L

3 23% 40% OF COLOUR CLIENTS GO BLONDE The complete all-in-one color-depositing haircare system, meet every level of blonde concerns with customized solutions for antibrass, toning and proactive strengthening with Ultra Violet Pigment and Triple Acid Protein Complex. THE TECHNOLOGY Ultra violet, the colour-correcting pigment to neutralize and reduce brassiness, tone and counteract unwanted yellow undertones for a noticeably brighter blonde. Triple Acid Protein Complex: including Amino, Citric, and Maleic acid + Wheat proteins to strengthen and repair hair from the core, while strengthening, moisturizing and increasing hair elasticity for less breakage. NEW! COLOR EXTEND BLONDAGE NO TO BRASS. YES TO STRONG & BRIGHT! SALON OFFER 9-Color Extend Blondage Shampoo 300ml 6-Color Extend Blondage Conditioner 250ml 1-Color Extend Blondage Shampoo Ltr 1-Color Extend Blondage Conditioner Ltr $ reg. $ Item# BLONDAGEINTRO HAIR COLOUR MAINTENANCE IS THE #1 CONCERN FOR THE CONSUMER AFTER THEIR PROFESSIONAL COLOUR SERVICE. Brighter, more brilliant and shiny hair is just one rinse away! Inspired by the homemade apple cider haircare trend, New Color Extend Vinegar Rinse treatment rebalances hair s ph and gently cleanses for enhanced smoothness and shine. HOW TO USE COLOR EXTEND VINEGAR RINSE? For weekly use, use as a complete system with Color Extend Magnetics or Color Extend Blondage Shampoo and Conditioner. After shampooing, squeeze out excess water from hair. Spread vinegar rinse throughout hair. Rinse. Follow with Conditioner. Rinse BRIGHTENS + REFRESHES FOR MORE RADIANT COLOUR 17% NEW! COLOR EXTEND VINEGAR RINSE SALON OFFER 5-Color Extend Vinegar Rinse 250ml 1-Color Extend Vinegar Rinse 250ml $94.95 reg. $ Item# VINEGARRINSEINTRO REBALANCES HAIR S ph + GENTLY CLEANSES FOR ENHANCED SMOOTHNESS + SHINE 3

4 BE BLONDER WITH REDKEN LIGHTEN UP YOUR CLIENT S HAIRCOLOUR WITH THE COMPLETE LIGHTENING LINE FROM REDKEN COLOUR. They are back! 20-5 COLOR FUSION EXTRA LIFT SHADES Choose from: $7.89 Item# BI-907-BLONDEDIM 100% oxidative dyes For high-end blondes with up to 5 levels of lift Blonde Dimensions 907g $45.51 reg. $56.89 Blonde Icing 500g $29.40 reg. $36.75 Item# BI-500-BLONDEICING Free Hand 650g $37.83 reg. $47.29 COLOR FUSION EXTRA LIFT SHADES Item# BI-650-FREEHAND Flash Lift 907g $40.94 reg. $54.59 Item# BI-907-FLASHLIFT Blue Oil Lightener 12.5g Item# BI-044-LIGHTENER NO BACKGROUND COLOUR $13.19 reg. $ % EMBRACE THE MAN LAND Off: 6-RK BREWS 3-in-1 Sha/Con/Wash 300ml 6-RK BREWS Extra Clean Shampoo 300ml 6-RK BREWS Daily Shampoo 300ml 6-RK BREWS Daily Conditioner 300ml 6-RK BREWS Mint Shampoo 300ml 6-RK BREWS Silver Shampoo 300ml 4-RK BREWS Dishevel 100ml 4-RK BREWS Get Groomed 150ml 4-RK BREWS Grip Tight 150ml 6-RK BREWS Maneuver 100ml 4-RK BREWS Outplay 100ml 4-RK BREWS Stand Tough 150ml 6-RK BREWS Wax 100ml 6-RK BREWS Clay 100ml 9-RK BREWS Hairspray 200ml 12-RK BREWS Work Hard 100ml 6-RK BREWS Beard and Skin Oil 30ml 9-RK BREWS Shave Cream 150ml 6-RK BREWS Cleansing Bar 150g 2-RK BREWS Extra Clean Shampoo Ltr 2-RK BREWS Daily Shampoo Ltr 2-RK BREWS Daily Conditioner Ltr 2-RK BREWS Silver Shampoo Ltr 2-RK BREWS Mint Shampoo Ltr 2 RK BREWS 3-in-1 Sha/Con/Wash Ltr 1 RK BREWS Wax 100ml TESTER 1 RK BREWS Clay 100ml TESTER 1 RK BREWS Hairspray 200ml TESTER 2 RK BREWS Work Hard 100ml TESTER 4 Are your male clients seeing more salt than pepper in their hair? Are they bothered by their gray? Give them the solution they need with ammonia-free, Color Camo. 10% SALON OFFER Mix & Match 18 shades: RK BREWS Color Camo Light Natural 60ml RK BREWS Color Camo Light Ash 60ml RK BREWS Color Camo Medium Natural 60ml RK BREWS Color Camo Medium Ash 60ml RK BREWS Color Camo Dark Natural 60ml RK BREWS Color Camo Dark Ash 60ml PLV: 1-RK BREWS Poster 1-RK BREWS Window Sticker 1-RK BREWS Cape 1-RK BREWS Apron 1-RK BREWS Tech Guide 5-RK BREWS Coasters 1-RK BREWS Barber Comb 1-RK BREWS Spritzer 1-Pro-Oxide 10 Volume Ltr 1-Redken Applicator Bottle 1-RK BREWS Camo Swatch 1-RK BREWS Camo Poster 1-RK BREWS Tech Guide $ reg. $ $ reg. $1, Item# EMBRACETHEMAN COLOR CAMO Item# CAMOINTRO18-2 FRIDGE NOT FOR SALE

5 AUGUST PROMO EXTREME REPAIR INTRO 10% off: 6-Extreme Shampoo 300ml 6-Extreme Conditioner 250ml 3-Extreme Anti-Snap 240ml 3-Extreme Mega Mask 200ml 2-Extreme Cat 150ml 2-Extreme Length Sealer 150ml 29% Fortify hair to be 15x stronger. 75% reduction in breakage. Extreme strengthening products give damaged hair the strength it needs to help prevent hair breakage and damage. Extreme shampoo, conditioner and mega mask, part of our SMART Haircare family, are now powered by RCT Protein Complex to fortify hair to be 15x stronger. Extreme also infuses hair with proteins and can reduce hair breakage by up to 75% with the combined use of Extreme Shampoo, Extreme Conditioner, and Extreme Anti-snap. 1-Chemistry Extreme Shot Phase 500ml 1-Chemistry 3.5 Phix Phase 250ml 1-Extreme Shampoo Ltr 1-Glorifier 2-Mirror Clings $ reg. $ Item# EX-OS-INTRO18 AUGUST PROMOS PH BONDER OPTIMIZED FOR USE WITH REDKEN LIGHTENERS & HAIRCOLOUR PH-BONDER POST- SERVICE PERFECTOR 150ML $10.63 reg. $13.29 Item# PHB-150-PERFECTOR TRY IT TO BELIEVE IT LET S BOND FOREVER 22% off: 1-pH Bonder Sample Kit 3-pH Bonder Post-Service Perfector 150ml 1-pH Bonder Salon Intro Kit 4-pH Bonder Post-Service Perfector 150ml 1-pH Bonder Post-Service Perfector 150ml 1-Tech Guide 1-Mirror Cling 1-Easel Card 2-Mirror Clings $ reg. $ $89.59 reg. $ Item# LETSBONDFOREVER Item# TRYITTOBELIEVEIT AUGUST PROMOS #REDKENREADY FOR FASHION SEASON VOLUMIZE 2-Full Frame 250ml 2-Stay High 150ml 3-Guts 300ml $84.75 reg. $ Item# OS-VOLUMIZE18 PRIME EXTEND TEXTURIZE 3-Pillow Proof Primer 170ml 3-Pillow Proof Cream Primer 150ml 6-Pillow Proof 2-Day Clear Extender 153ml 2-Rewind 150ml 2-Rough Clay 50ml 3-Rough Paste 75ml $74.83 reg. $93.54 Item# OS-PRIME18 30% $71.95 reg. $89.94 Item# 153-EXTENDER17 $87.88 reg. $ Item# OS-TEXTURIZE18 FLEX, SHINE & SMOOTH 2-Outshine 100ml 2-Shape Factor 50ml 3-Align 150ml $79.14 reg. $98.93 Item# OS-FLEXSHINESMOOTH18 5

6 NEW TONERS! 3 New High Speed Progressive Toners Tone in as little as 5 mins or up to 20 mins. Tones deepen the longer you leave them on, giving the artist complete control over the colour. Superior Pigments Create rich beautiful tones. Vegan - Intermixable - 3oz Intermixable for detailed shade customization. 23% INTRO OFFER Icy Toner (Blue/Violet Base) For achieving the perfect platinum on pre-lightened blondes. 3-New! Icy Toner 3oz 3-New! Rose Gold Toner 3oz 3-New! Ash Toner 3oz Rose Gold Toner (Red & Gold Base) The essential rose gold for pre-lightened blondes. Leave it on for a deeper rose gold tone. 2-6 Vol Developers Ltr Ash Toner (Olive Base) Best for cancelling any unwanted warmth in the hair and creating a beautiful ash-blonde. $87.84 reg. $ Item# TONERINTRO18 Hair HAIRCARE! BANGKOK COLOUR-SAFE SHAMPOO TOKYO COLOUR PROTECTING CONDITIONER Quinoa, Aloe and Ginseng Help give hair strength, moisture, and protects hair colour from fading. Botanicals and Vitamins B-5, A, C, & E Repair, condition and protect hair. INTRO OFFER 16% 3-New! Bangkok Shampoo 10oz 3-New! Tokyo Conditioner 10oz 1-New! Bangkok Shampoo 33oz 1-New! Tokyo Conditioner 33oz UV Protection 1-New! Bangkok Shampoo 10oz 1-New! Tokyo Conditioner 10oz Sulfate-Free $ reg. $ Lightweight & Detangles Item# HAIRCAREINTRO18 Vegan AUGUST PROMO INTRODUCING 5 NEW SHADES THE RAVEN COLLECTION Purchase 1 of each Nevermore 4oz, Cleopatra 4oz, Countess 4oz, and Nemesis 4oz and Receive 1 Aftermath 4oz Free! $45.92 reg. $ New smokey semi-permanent colours that are easy to apply, last long, and fade true to tone! Item# RAVENCOLLECTION

7 DID YOU KNOW that all New Curly Sexy Hair products are infused with moisture rich Sea Algae & Cacay Oil, hair feels moisturized, bouncy, controlled and frizz-free! CURLY L KITS CONTRO % 30 KITS AVAILABLE WHILE QUANTITES LAST LIGHT CONTROL KIT MEDIUM CONTROL KIT STRONG CONTROL KIT Kit Contains: 1-Curl Power 8.5oz 1-Curl Enhancing Shampoo 1.7oz Mini 1-Curl Enhancing Conditioner 1.7oz Mini 1-Curling Creme 1.7oz Mini Kit Contains: 1-Curl Control Gel 5.1oz 1-Curl Enhancing Shampoo 1.7oz Mini 1-Curl Enhancing Conditioner 1.7oz Mini 1-Curling Creme 1.7oz Mini Kit Contains: 1-Ultra Curl Styling Creme-Gel 5.1oz 1-Curl Enhancing Shampoo 1.7oz Mini 1-Curl Enhancing Conditioner 1.7oz Mini 1-Curling Creme 1.7oz Mini $16.99 reg. $24.27 $16.99 reg. $24.27 $16.99 reg. $24.27 Item# 45-X1705-2HW Item# 45-X Item# 45-X % FOR SMOOTHER HAIR $8.48 EACH Choose from: Smooth Encounter 3.4oz reg. $12.12 Item# BLOWDRY Smooth Extender 6.8oz reg. $13.47 Item# ROOTPUMP Big Sexy Hair Root Pump Plus 10oz Item# ROOTPUMPPLUS Item# 016-POWDERPLAY Item# MASQUE PUMP IT UP! Choose from: Big Sexy Hair Root Pump 10oz BIG SEXY HAIR POWDER PLAY 0.53OZ $9.09 reg. $ % BIG SEXY HAIR WEATHER PROOF 5OZ $9.60 reg. $12.80 Item# WEATHERPROOF $9.00 reg. $12.12 WHILE QUANTITES LAST STYLE SEXY HAIR $9.09 EACH Choose from: Hard Up Gel 5.1oz Item# HARDUPGEL Shaping Creme 3.4oz Item# SHAPINGCREME Matte Clay 1.8oz Item# MATTECLAY Slept In Texture Creme 5.1oz Item# SLEPTIN reg. $ % VIBRANT HAIR $6.50 EACH Choose from: Color Lock Spray 8oz reg. $12.80 Item# CLSPRAY CC Hair Perfector 5.1oz reg. $12.12 Item# CCHAIRPERFECTOR Color Guard 5.1oz reg. $12.12 Item# COLORGUARD BLONDES HAVE MORE FUN Choose from: Blonde Bombshell Shampoo 10.1oz reg. $11.45 Item# SHAMPOO $8.59 Bright Blonde (Violet) Shampoo 10.1oz $8.59 reg. $11.45 Item# VIOLETSHAMPOO Blonde Bombshell Conditioner 10.1oz reg. $12.12 Item# CONDITIONER $9.09 7

8 AWARD WINNERS Award-winning dry shampoo, that actually cleans hair. WINNER OF 14 BEAUTY AWARDS RESTORE PERFECTING SPRAY 5-Restore Perfecting Spray 8oz 1-Restore Perfecting Spray 8oz 17% $97.90 reg. $ Item# PERFECTINGSPR5&1 DIRTY HAIR WITH DRY SHAMPOO DRY SHAMPOO BUNDLE FULL DRY VOLUME BLAST 1-PHD Dry Shampoo 4oz 5-Full Dry Volume Blast 7.5oz 1-PHD Dry Shampoo 1.8oz $15.53 reg. $ % Item# STOCK UP ON LITRES 1-Full Dry Volume Blast 7.5oz $97.90 reg. $ Item# DRYVOLUME5&1 PHD DRY SHAMPOO 5-Perfect Hair Day Dry Shampoo 4oz 1-Perfect Hair Day Dry Shampoo 4oz $77.65 reg. $93.18 Item# DRYSHAMPOO5&1 18% Restore Shampoo Item# HC1-RS-OS-LTR&PUMP Restore Conditioner Item# HC2-RS-OS-LTR&PUMP No Frizz Shampoo Item# HC1-NF-OS-LTR&PUMP No Frizz Conditioner Item# HC2-NF-OS-LTR&PUMP Perfect Hair Day Shampoo Item# HC1-PHD-OS-LTR&PUMP Perfect Hair Day Conditioner Item# HC2-PHD-OS-LTR&PUMP Full Shampoo Item# HC1-FL-OS-LTR&PUMP Full Conditioner Item# HC2-FL-OS-LTR&PUMP $32.66 reg. $39.83 NO FRIZZ: BUY 5 GET 1 FREE Must be 5 of the same product. No mix & match. Choose from: Leave-In Conditioner 4oz $87.75 reg. $ Item# LEAVEIN5&1 Nourishing Oil 3.4oz $ reg. $ Item# NOURISHOIL5&1 Weightless Spray 6.7oz $ reg. $ Item# STYLESPRAY5&1 17% stop frizz. Only No Frizz, with our patented Healthy Hair Molecule (OFPMA), weightlessly blocks humidity & stops frizz. Nourishing Styling Cream 8oz $ reg. $ Item# STYLECREAM5&1 Humidity Shield 5.5oz $77.65 reg. $93.18 Item# HUMIDITY5&1 Instant De-Frizzer 6.2oz $97.90 reg. $ Item# DEFRIZZER5&1 8

9 STOCK IT UP 5-30-Day Introductory Kits 17% 1-30-Day Introductory Kit $ reg. $ Item# STOCKITUP MEND DEEP HAIR REPAIR MASK 5.1OZ THERMAL PROTECTOR 6.8OZ 30% FEATURES: A deep penetrating masque that strengthens chemically stressed hair Natural shine Revives elasticity Moisturizes Repairs damage Reduces chemical stress 30% $9.42 reg. $13.45 $10.87 reg. $15.53 Item# 200-PROTECT Item# 150-MASQUE Natural Hair Solutions for Thicker, Fuller Hair. INTRODUCTORY OFFER 3-Prep Cleanser Shampoo 300ml 1-Prep Cleanser Shampoo 750ml 3-Prime Moisture+ Conditioner 300ml 1-Prime Moisture+ Conditioner 750ml 2-Treat Micro-Activ3 Treatment 150ml 2-Boost Biotin Cellular Complex 50ml 2-Mend Deep Repair Hair Masque 150ml 2-Thicken Thickening Soray 200ml 2-Protect Thermal Protector 200ml 5-30-Day Introductory Kit FEATURES: A leave-in conditioning spray UV color protection Provides thermal protection Improves moisture, without weight Detangles fine hair Repairs hair damage while increasing strength Restores vitality and shine 35% 1-30-Day Introductory Kit 1-Prep Cleanser Shampoo 750ml 1-Prime Moisture+ Conditioner 750ml 1-Treat Micro-Activ3 Treatment 150ml 1-Boost Biotin Cellular Complex 50ml 1-Mend Deep Repair Hair Masque 150ml 1-Thicken Thickening Spray 200ml 1-Protect Thermal Protector 200ml $ reg. $ Item# INTRO18 The Benefits of Procare This premium line of hair care products includes our refreshing cleanser and luxurious conditioner. There is also a full line of highly reviewed treatments for healthier hair. 9

10 36 NEW SHADES NOURISHING VEGAN COLOR 1-STEP FORMULA. 13 FREE. CRUELTY-FREE. VEGAN. SpaRitual Nourishing Vegan Color's 1-step formula features Red Tea & Seaweed Extract to help moisturize and revitalize nails. Adhesion promoters & shine additives eliminate the need for basecoat and topcoat. Encourage strong, healthy nail growth while nourishing your nails. Rich in antioxidants and minerals, Red Tea helps to slow down the aging process, soothe & revitalize, leaving the nails looking bright and healthy. Seaweed Extract helps to nourish, strengthen & detoxify, while helping to support strong and healthy nail growth. SALON OFFER PURCHASE 36 SHADES AND RECEIVE FREE: 1-PAPERBOARD DISPLAY Item# NAIL PALETTE Item# LIT81044 $ $8.44 EACH FORMULATED WITHOUT: Dibutyl Phthalate (DBP), Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Triphenyl Phosphate, Hydroquinone Monomethyl Ether (MEHQ) / Hydroquinone (HQ), Gluten, Parabens, Ethyl Tosylamide, Xylene, Methylisothiazolinone (MIT), and Animal-Derived Ingredients. WHY YOU NEED THIS PRODUCT: 15% SUGAR SCRUB 64OZ CLEANSING OIL 8.5OZ Item# Item# SUGAR SCRUB 7.7OZ CLEANSING OIL 3.4OZ Item# Item# BODY & HAIR OIL 33OZ BODY SOUFFLE 59OZ $ reg. $ $28.69 reg. $33.75 Item# $63.11 reg. $74.25 $27.54 reg. $32.40 Scented with 100% Plant-Derived Passionfruit aromatic extract blend Blue Agave extract soothes and nourishes skin Certified Organic Goji Berry is rich in amino acids to help plump skin Certified Organic Pomegranate provides antioxidants leaving skin with a healthy glow $16.07 reg. $18.90 Item# $ reg. $ BODY & HAIR OIL 7.7OZ Item# $24.10 reg. $

11 COLOR GLOSS GEL POLISH ARTISTIC NAIL DESIGN S PRODUCT LINES No odour! No LED Light! Vivid colour, fast and easy application, up to 14 days wear. PERFECT DIP EACH FORMULATED TO WORK TOGETHER FOR LAYERING. Cures in 30 sec using LED Light and 2 min using a UV Lamp. High gloss that shines up to 21 days! PolyGel nail enhancement monomer-free, zero-chase, no ratios, pre-mixed formula. It s 23% lighter than acrylics and 16% lighter than traditional hard gels. PUTTY Creates nails that are strong, flexible. The full line of products are engineered to work together. ROCK HARD COLOR REVOLUTION LABLE NEW! I SHADES AVA NUDE R CONCEALE PINK BLUSH PINK HITE BRIGHT W TE SOFT WHI ENT TRANSLUC REVER! O NAILS FOPutty's zerod U O Y Y A n like HE W ns applicatio CHANGE T or tip ILL TRULY ply revolutionary. Nobody owperfectly as either a sculpt W M E T S Y m S ks si or G is W a IN r. ul Z ea A rm er-free fo n during w THIS AM ing, monom or separatio a fast finish. r reak ting LED cure fo Putty s rule-b upreme adhesion, no lif l hard gels u want. Use yo S a. as ul an traditiona bility ng th rm lo fo er as ht lig ay chase pl, nd du te ifice to ra Shape, ex with no sacr application. lighter than acrylics 23% 5 Free Formulation, break-thru shine up to 10 days and matching Colour Gloss shades. 16% NAIL ENHANC EMENT S 22% EVOLVE D MASTER KIT PINK & WHITE KIT Contains: 1-Putty Translucent 2oz 1-Putty Bright White 2oz 1-Putty Blush Pink 2oz 1-Putty Nude Concealer 2oz 1-Putty Shaping Liquid 8oz 1-Putty No Cleanse Sealer 0.5oz 1-Nail Surface Cleanser 2oz 1-pH Nail Prep 0.5oz 1-Opening Act 0.5oz 1-Putty Pro Tool 4-Tube Keys Contains: 1-Putty Bright White 2oz 1-Putty Blush Pink 2oz 1-Putty No Cleanse Sealer 0.5oz 1-Putty Shaping Liquid 8oz 1-pH Nail Prep 0.5oz 1-Opening Act 0.5oz 1-Putty Pro Tool 2-Tube Keys $ reg. $ Item# % INTRO KIT Contains: 1-Putty Translucent 2oz 1-Putty Shaping Liquid 4oz 1-Putty Pro Tools 1-Tube Key $94.43 reg. $ Item# $ reg. $ Item#

12 BAOBAB HAIR DEFENSE 8OZ BUY 6 AND! $60.75 reg. $ Item# WCHAIRDEFENSEBUY6 Humidity Resistance Anti-Frizz Thermal Protection Style Memory Adds Body and Fullness Moisturizing Anti-Aging Antioxidant Properties Conditioning Curl Definition Damage Recovery Repairs Split Ends Increases manageability Extends life of color Nourishment Adds Vitamins A, D, E & F De-tangling Hold with Softness Static Control Tames Unruly Hair Strengthening Adds Proteins Creates Shine Hair Feels Fuller Young, lively hair No bad hair days! Helps to maintain a sleek, smooth shape for a longer length of time while controlling frizz from humidity and split ends. 17% $27.00 reg. $32.40 KEEP SUMMER HAIR IN TIP TOP SHAPE WITH RECELL KITS CUTTING EDGE LOTION 8.5OZ Available in a 1 Application Kit Recell s heat driven system dives deep into the cortex for a more serious repair Reconstructs, rebuilds and fortifies hair s internal structure with the special ingredient, Carbocysteine Strengths hair while the Silk and Keratin proteins help protect and coat the freshly cut ends. Enough mositure so that every cut is precise and clean. $8.64 reg. $10.80 $9.72 reg. $12.15 Item# 250-CUTTINGEDGE Item# PPK-RECELL PICK UP SMOOTH OPERATOR SHAMPOO, CONDITIONER + SMOOTHING THERAPY TO COMPLETE THE TREATMENT! 1-Conditioner 13.5oz 1-Shampoo 13.5oz 1-Smoothing Therapy 8.5oz 50% 31% LIGHTENER DEAL 1-Watercolors Lightener 2lb 50% Off: 6-Blonde Miracle Shampoo 13.5oz $72.83 reg. $ Item# LIGHTMIRACLE Item# SOSCTTRIO SMOOTH OPERATOR STRAIGHTENER TWO FORMULAS TO MEET ANY HAIR TYPE OR CONDITION Normal Resistant Formula: For virgin hair and hair treated with deposit-only hair color. Item# NORMALSTRAIGHTENER Color Treated Formula: For hair treated with permanent hair color with 20 Vol or above. Not intended for chemically treated hair that s over 50% highlighted. WATERCOLORS INTENSE METALLIC SHAMPOO SILVER NOW AVAILABLE IN A LITRE! 6-Watercolors Intense Metallic Silver Shampoo 8.5oz AUGUST PROMO 1-Watercolors Intense Metallic Silver Shampoo Ltr $ reg. $ Item# WCSILVER6&1L Item# COLORTREATSTRAIGHTENER $16.17 each 12 reg. $21.58

13 by by 21% IONIC & NANO-TITANIUM HAIRDRYER CERAMIC HAIRDRYER Built-in ion generator Longlife Italian AC motor 2 speed and 3 heat settings plus a cool shot button 2 nozzles included 1875 watts BABNT6610NC MADE IN ITALY Lightweight motor with high heat and strong airflow 2 speed settings plus a cool shot button Nozzle included 1875 watts BAB5572C $34.99 reg. $50 1" NANO-TITANIUM & CERAMIC FLAT IRON Sol-Gel technology Surround heat & floating plates Ultra-slim profile BNT3072C $74.99 reg. $100 $ reg. $140 21% 17% DELUXE COLOR-SAFE TOWELS 30% DISPOSABLE VINYL GLOVES Will not fade can be used on hair processed with bleach 16 x 27 BESTOWELCBKUCC Black towel is bleachproof & stain resistant BESTOWELCBRUCC BESTOWELCGYUCC $32.99 /bag of 12 reg. $42 1-1/4" CERAMIC HOT AIR STYLER Lightly powdered Superior sensitivity Superior strength Rolled cuffs Translucent white 3-position switch (HI-LO-OFF) Nylon bristles BAB21000C BESTOUCHSMUCC (Small) BESTOUCHMDUCC (Medium) BESTOUCHLGUCC (Large) $41.99 reg. $60 $7.49 /box of 100 reg. $9 UP TO 22% CERAMIC THERMAL BRUSHES CLASSIC STYLING BRUSHES Nylon tourmaline bristles Anti-static natural rubber pad Smooth, round-ended nylon bristles Textured handle TF-25SC TF-33MC TF-53XLC TF-VT8C (25 mm) (33 mm) (53 mm) (VENT) $6.99 reg. $9 $6.99 reg. $9 $9.99 reg. $12 $6.99 reg. $9 DEPILATORY QUALITY WAXES For full body and face 14 oz. (397 g) DE-3C (7-rows) $14.99 reg. $20 DE-4C (9-rows) $19.99 reg. $24 UP TO MADE IN ITALY 29% HARD WAXES SSW14CHG Wild cherry hard wax SSW14CTG Calendula gold hard wax SOFT WAXES Cream waxes SSW14ZOG Zinc oxide cream wax SSW14CRG Deluxe cream wax SSW14TTG Tea tree cream wax SSW14AVG Aloe vera cream wax SSW14LWG Lavender/chamomile cream wax SSW14SYG Pure soy wax SSW14SBG Scarlet Berry wax with acai Honey waxes All-purpose honey wax SSW14G SSW14HAG Honey & Argan oil organic wax THIN FILM HARD WAXES SSW14MPG Titanium Blue hard wax for men SSW14MTG Citrus mojito thin film hard wax $11.99 each reg. $17 Alternative_JulyAug2018.indd 1 NON-WOVEN EPILATING ROLL 3 x 120 SLROLLNC $5.99 reg. $12 PREMIUM QUALITY MULTI-PURPOSE PAPER TOWELS 50% 3-ply thickness Extra absorbent and soft 24" x 12" 43270C $52.63 /case of 500 reg. $70 6/12/18 1:40 PM 13

14 LAST CHANCE TO! UP TO 79% OFF AVAILABLE WHILE QUANTITIES LAST $10 $7 $5 $5 $5 LASH & EYELINER KIT Contains: 1-Faux Mink Eyelashes 1-Magic Marker Liquid Eyeliner (Black) reg. $30.38 Item# METALLIC EYESHADOW DUO reg. $18.90 Item# BLACKMAIL EYE CRAYON reg. $17.16 Item# WIPEOUT MAKEUP REMOVER WIPES Wipes contain Vitamin E. reg. $8.10 Item# WATERPROOF EYESHADOW PRIMER reg. $13.50 Item# COLOUR VINYL LIPSTICK Cherry Shine Item# Coral Flash Item# reg. $17.55 $5 SUTRA IONIC HEAT BRUSH 2.0 BLACK reg. $79.99 Item# SUTRA2.0BLACK $25 Safe for all hair types Heat resistant bristles Heats up to 450 o F HOT TOOLS 1 CERAMIC TOURMALINE FLAT IRON $12.00 reg. $35.99 Item# 1188CN $12 COLOR REBEL GLITTER SPRAY 3.6OZ $1.00 reg. $14.99 Item# 100-SILVGLITTER $1 CHROMATICS NARROW LONG DOUBLE ROW TINT BRUSH reg. $2.29 Item# CH-BRUSH $1 CHROMATICS BOWL reg. $3.79 Item# CH-BOWL $1 DURASILK ALL-PURPOSE STYLING CAPE reg. $24.95 Item# CAPE $5 TECHNIQUE BOARD reg. $15.00 $7. 50 Item# TECHBOARD MINI PILLOW PROOF PRIMER 1OZ reg. $4.18 $2. 50 Item# 030-PILLOWPROOFPRIME $1 MEASURING CUP reg. $5.00 Item# MEASUVIAL SHADES EQ (SELECTED SHADES ONLY) Cream 3BR Cream 3RR Cream 6C Cream 6CR Cream 7G Cream 8C Cream 8CR Cream 8GI Cream 9NA reg. $7.35 $5 Cover Plus Cream 4M Cover Plus Cream 4WM Cover Plus Cream 5GB Cover Plus Cream 6CC Cover Plus Cream 6RR Cover Plus Cream 6WM Cover Plus Cream 8CC Cover Plus Cream 8M 14

15 EDUCATION AT YOUR FINGERTIPS! Find Contact your Alternative Beauty Services Sales Consultant to reserve your spot. 15

16 F E AT U R E D P R O D U C T S NEW! NEW! COLOR EXTEND BLONDAGE 23% NO TO BRASS. YES TO STRONG & BRIGHT! THIS AMAZING SYSTEM WILL TRULY CHANGE THE WAY YOU DO NAILS FOREVER! The complete all-in-one color-depositing haircare system for every level of blonde with customized solutions for anti-brass, toning and proactive strengthening with Ultra Violet Pigment and Triple Acid Protein Complex. PINK & WHITE KIT SALON OFFER Contains: 1-Putty Bright White 2oz 1-Putty Blush Pink 2oz 1-Putty No Cleanse Sealer 0.5oz 1-Putty Shaping Liquid 8oz 1-pH Nail Prep 0.5oz 1-Opening Act 0.5oz 1-Putty Pro Tool 2-Tube Keys 9-Color Extend Blondage Shampoo 300ml 6-Color Extend Blondage Conditioner 250ml 1-Color Extend Blondage Shampoo Ltr 1-Color Extend Blondage Conditioner Ltr $ reg. $ $ reg. $ Item# BLONDAGEINTRO Putty s rule-breaking, monomer-free formula is simply revolutionary. Nobody owns application like Putty s zero-chase formula. 23% lighter than acrylics, 16% lighter than traditional hard gels with no sacrifice to durability. Supreme adhesion, no lifting or separation during wear. Works perfectly as either a sculpt or tip application. Shape, extend, play as long as you want. Use LED cure for a fast finish. 3 DIFFERENT KITS AVAILABLE Item# PAGE 2 PAGE 11 stores MISSISSAUGA LONDON 6315 Kestrel Road Mississauga, ON L5T 1Z4 (905) (866) mississauga@alternativebeauty.ca Monday-Friday 8:30 am - 5:00 pm 9A-561 Southdale Road East London, Ontario N6E 3M7 (519) london@alternativebeauty.ca Saturday 8:30 am - 1:30 pm Saturday 8:30 am - 1:30 pm OSHAWA WINDSOR Bloor Street West Oshawa, Ontario L1J 5Y5 (905) oshawa@alternativebeauty.ca Howard Ave Windsor, ON N8X 3W7 (519) windsor@alternativebeauty.ca Monday-Friday 8:30 am - 5:00 pm Monday-Friday 8:30 am - 5:00 pm Saturday 8:30 am - 1:30 pm Monday-Friday 8:30 am - 5:00 pm Saturday 8:30 am - 1:30 pm KITCHENER Victoria Street North Kitchener, Ontario N2B 3S4 (519) kitchener@alternativebeauty.ca Monday-Friday 8:30 am - 5:00 pm ST. CATHARINES 2A-318 Ontario Street St. Catharines, Ontario L2R 5L8 (905) stcatharines@alternativebeauty.ca Monday-Friday 8:30 am - 5:00 pm Saturday hours have changed to close at 1:30 pm. HEAD OFFICE 6315 Kestrel Road Mississauga, ON L5T 1Z4 Phone: (905) Toll Free: (866) orders4abs@alternativebeauty.ca Alternative Beauty Services Ltd. is not responsible for printing, typographical or illustration errors. All promotional pricing is subject to change without notice. All items are subject to availability. Salon deals are not available in stores. Connect with Saturday 8:30 am - 1:30 pm Saturday 8:30 am - 1:30 pm

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