NEW ALL SOFT MEGA NEWON INTENSE NOURISHMENT FOR SEVERELY DRY, COARSE HAIR APRIL 2018

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Cameron Goodwin
5 years ago
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NEWON APRIL 2018 5TH NEW Intense nourishment for severely dry, coarse hair MJ DEZIEL ON TOUR

hairspray REDKEN LITRE SALE Save 20% on shampoo and conditioner litres THE DIRECTOR S CUT By

1 NEWON APRIL TH NEW Intense nourishment for severely dry, coarse hair MJ DEZIEL ON TOUR Meet the Global Artist behind the new essential men s line Redken Brews PUSH2PLAY Love your hairspray REDKEN LITRE SALE Save 20% on shampoo and conditioner litres THE DIRECTOR S CUT By Terry Ritcey, National Education Director NEW INTENSE NOURISHMENT FOR SEVERELY DRY, COARSE HAIR

INTENSE NOURISHMENT FOR SEVERELY DRY, COARSE HAIR INTRODUCING NEW KEY INGREDIENT: SACHA INCHI MARKET INSIGHT Due to geography, Canadians are plagued by dry

Within that, the Severely Dry Care market is growing rapidly and doubling in size vs 2 years ago.* CONSUMER INSIGHT DID YOU KNOW?

6 million user-created pieces of content exist largely targeting at-home therapy with natural ingredients.

Infused with a nourishing mix of natural ingredients that are popular among millennials : sacha inchi extract, aloe vera gel, cactus extract, and also

2 INTENSE NOURISHMENT FOR SEVERELY DRY, COARSE HAIR INTRODUCING NEW KEY INGREDIENT: SACHA INCHI MARKET INSIGHT Due to geography, Canadians are plagued by dry hair issues. In Canada Dry Care is the biggest category for Haircare with over 30% market share. Within that, the Severely Dry Care market is growing rapidly and doubling in size vs 2 years ago.* CONSUMER INSIGHT DID YOU KNOW? 80% of online search from dry hair consumers leads to TREATMENT ** 1.6 million user-created pieces of content exist largely targeting at-home therapy with natural ingredients..** INTRODUCING The New All Soft Mega Collection: An ultra-remedy for severely dry hair to achieve touchable softness. Infused with a nourishing mix of natural ingredients that are popular among millennials : sacha inchi extract, aloe vera gel, cactus extract, and also empowered by Redken s signature SMART protein technology: RCT to treat hair from the root, to the core to the tips. SMART HAIRCARE NEW RCT PROTEIN COMPLEX ROOT, CORE, TIP KEY INGREDIENT: ALOE VERA The All Soft Mega system includes shampoo, conditioner and most importantly: 3 treatment options to revive dry, coarse hair for softness that slays. *U&A HAIRCARE TRACKING 2014 **GOOGLE TREND YTD OCT2017 KEY INGREDIENT: PRICKLY PEAR

SHAMPOO NEW-TO-MARKET INNOVATION The All Soft Mega system includes shampoo, conditioner and most importantly: 3 treatment options to revive dry,

Inspired by Korean beauty and trendy hydrating facial masks, Redken is proud to present The All Soft Mega Recovery Tissue Mask Cap which softens

It is a weekly intensive at-home treatment which delivers much-needed moisture to severely dry, coarse hair.

CONDITIONER Seals moisture and adds mega hydration to severely dry, coarse hair THE MEGA LINEUP OFFER 8 SHAMPOO 300ML 6 CONDITIONER 250ML 2

TISSUE MASK CAP (10 PACK PER BOX) DID YOU KNOW? Sampling is the #1 retail tool at salons.

MERCHANDISING TOOL: 1 NEW ALL SOFT POSTER 1 PRODUCT GLORIFIER 1 SHELF TALKER With any purchase of an product today, receive a complementary ALL

(While quantities last) MEGA MASK This dual formula rinse-out mask combines the deep conditioning of a mask with the lasting benefits of a care

3 SHAMPOO NEW-TO-MARKET INNOVATION The All Soft Mega system includes shampoo, conditioner and most importantly: 3 treatment options to revive dry, coarse hair for softness that slays. Inspired by Korean beauty and trendy hydrating facial masks, Redken is proud to present The All Soft Mega Recovery Tissue Mask Cap which softens and strengthens hair for 60% less breakage in just 10 minutes. It is a weekly intensive at-home treatment which delivers much-needed moisture to severely dry, coarse hair. EMBRACE THE MEGA NOURISHMENT Helps to prevent moisture loss and helps keep severely dry hair hydrated and soft. CONDITIONER Seals moisture and adds mega hydration to severely dry, coarse hair THE MEGA LINEUP OFFER 8 SHAMPOO 300ML 6 CONDITIONER 250ML 2 HYDRAMELT 150ML 3 MEGA MASK 200ML 2 RECOVERY TISSUE MASK CAP (10 PACK PER BOX) RECEIVE: 1 SHAMPOO 1L 1 CONDITIONER 1L 1 MEGA MASK 200ML 2 RECOVERY TISSUE MASK CAP (10 PACK PER BOX) DID YOU KNOW? Sampling is the #1 retail tool at salons. 80% of consumers will purchase if they felt satisfied with the sample they tried. MERCHANDISING TOOL: 1 NEW ALL SOFT POSTER 1 PRODUCT GLORIFIER 1 SHELF TALKER With any purchase of an product today, receive a complementary ALL SOFT MEGA RECOVERY TISSUE MASK CAP. (While quantities last) MEGA MASK This dual formula rinse-out mask combines the deep conditioning of a mask with the lasting benefits of a care extender. The mask provides nourishment for mega soft hair that lasts through 3 washes. RECOVERY TISSUE MASK CAP An intensive weekly at home treatment that instantly quenches and revives severely dry Hair. It leaves hair with increased hydration manageability. *U&A HAIRCARE TRACKING 2014 HYDRAMELT A leave-in serum provides increased softness, manageability, control and shine. POSTER SHELF TALKER CLASSIC OFFER Get Redken s most Award Winning franchise AT 10% OFF. Provide a softening treatment to your dry, brittle hair. 4 ALL SOFT SHAMPOO 300ML AT 10% OFF 3 ALL SOFT CONDITIONER 250ML AT 10% OFF 2 MASK 200ML AT 10% OFF GLORIFIER SAVE 31% SAVE 10%

l MJ DEZIEL ON TOUR MEET THE GLOBAL ARTIST BEHIND THE NEW ESSENTIAL MEN S LINE REDKEN BREWS As a young and talented short hair & barbering specialist from Montreal, MJ Deziel has worked alongside

4 l MJ DEZIEL ON TOUR MEET THE GLOBAL ARTIST BEHIND THE NEW ESSENTIAL MEN S LINE REDKEN BREWS As a young and talented short hair & barbering specialist from Montreal, MJ Deziel has worked alongside many of the bests hairstylists and barbers in North America. Her drive led her to become the Global Artist & face of the Redken Brews brand, where she developed the international looks and content for the whole new men s line. CITY DATE Montreal Tuesday, April 3 Ottawa Sunday, April 8 Toronto Monday, April 9 Quebec Tuesday, April 10 Halifax Monday, April 16 Edmonton Sunday, April 22 CITY DATE Red Deer Monday, April 23 Calgary Tuesday, April 24 Victoria Sunday, April 29 Vancouver Monday, April 30 Kelowna Tuesday, May 1 St-Johns Monday, May 7 Ask your DSC for more details. NYC CRAFTED. BARBER INSPIRED

PUSH2PLAY LOVE YOUR HAIRSPRAY THE NUMBER ONE REDKEN STYLING FAMILY IS BACK AND BETTER THAN EVER, OFFERING THE BEST FOR YOUR HAIRSPRAY ESSENTIAL NEEDS.

Get your favourite hairsprays today and receive a hairspray booklet for your salon with top tips from the best stylists in Canada!

TAKE 32 275ML 2 TRIPLE TAKE 32 275ML TESTERS LOVE IS STRONG 6 FORCEFUL 23 300ML 2 FORCEFUL 23 300ML TESTERS KNOW YOUR HAIRSPRAY PLAY WITH YOUR HAIRSPRAY LOVE YOUR

5 PUSH2PLAY LOVE YOUR HAIRSPRAY THE NUMBER ONE REDKEN STYLING FAMILY IS BACK AND BETTER THAN EVER, OFFERING THE BEST FOR YOUR HAIRSPRAY ESSENTIAL NEEDS. Take control of your salon s hair with the strongest hairsprays around to achieve the best runway looks. Get your favourite hairsprays today and receive a hairspray booklet for your salon with top tips from the best stylists in Canada! LOVE IS QUICK 6 QUICK DRY ML 2 QUICK DRY ML TESTERS ADDICTED TO LOVE 6 CONTROL ADDICT ML 2 CONTROL ADDICT ML TESTERS TRIPLE THE LOVE 6 TRIPLE TAKE ML 2 TRIPLE TAKE ML TESTERS LOVE IS STRONG 6 FORCEFUL ML 2 FORCEFUL ML TESTERS KNOW YOUR HAIRSPRAY PLAY WITH YOUR HAIRSPRAY LOVE YOUR HAIRSPRAY LOVE THEM ALL MIX & MATCH 20 OF YOUR FAVOURITE HAIRSPRAYS AT 25% OFF! TRIPLE TAKE ML QUICK DRY ML FORCEFUL ML CONTROL ADDICT ML WINDBLOWN ML TESTERS & PLV 1 TRIPLE TAKE ML TESTER 1 QUICK DRY ML TESTER 1 HAIRSPRAY BOOKLET SAVE 31%

REDKEN LITRE SALE ON SHAMPOO AND CONDITIONER LITRES INCREASE YOUR RETAIL SALES

PARTICIPATING FAMILIES: NEW CLEAN MANIAC ALL SOFT COLOR EXTEND EXTREME FRIZZ

RETALIATE HIGH RISE VOLUME BEACH ENVY VOLUME CURVACEOUS SHAMPOOS: ALL SOFT, COLOR

VOLUME, CURVACEOUS CONDITIONERS: ALL SOFT, COLOR VOLUME, CURVACEOUS CLEAN MANIAC:

IDOL, FRIZZ DISMISS CONDITIONERS: NEW, COLOR EXTEND MAGNETICS, CLEAN MANIAC, GLOW

6 REDKEN LITRE SALE ON SHAMPOO AND CONDITIONER LITRES INCREASE YOUR RETAIL SALES WITH THIS LIMITED TIME OFFER! PARTICIPATING FAMILIES: NEW CLEAN MANIAC ALL SOFT COLOR EXTEND EXTREME FRIZZ DISMISS COLOR EXTEND MAGNETICS GLOW DRY BLONDE IDOL CERAFILL DEFY CERAFILL RETALIATE HIGH RISE VOLUME BEACH ENVY VOLUME CURVACEOUS SHAMPOOS: ALL SOFT, COLOR EXTEND, EXTREME, CERAFILL DEFY, CERAFILL RETALIATE, HIGH RISE VOLUME, BEACH ENVY VOLUME, CURVACEOUS CONDITIONERS: ALL SOFT, COLOR EXTEND, EXTREME, CERAFILL DEFY, CERAFILL RETALIATE, HIGH RISE VOLUME, BEACH ENVY VOLUME, CURVACEOUS CLEAN MANIAC: PRE ART SHAMPOOS: NEW, COLOR EXTEND MAGNETICS, CLEAN MANIAC, GLOW DRY, BLONDE IDOL, FRIZZ DISMISS CONDITIONERS: NEW, COLOR EXTEND MAGNETICS, CLEAN MANIAC, GLOW DRY, FRIZZ DISMISS CLEAN MANIAC: HAIR CLEANSING CREAM *While quantities last.

severely dry hair concerns. How do you know if your hair is severely dry? Find a few tips below to assist in understanding what severely dry hair really is. WHO IS IT FOR?

7 THE DIRECTOR S CUT BY TERRY RITCEY, NATIONAL EDUCATION DIRECTOR NEW. WHAT IS IT? WHAT DOES IT DO? We proudly introduce the NEW All Soft Mega range to treat your severely dry hair concerns with the power of superfoods complex in 5 NEW products for super-hydrating, richly nourishing and quenching severely dry hair concerns. How do you know if your hair is severely dry? Find a few tips below to assist in understanding what severely dry hair really is. WHO IS IT FOR? A FEW HOT TIPS TO KNOW IF IS RIGHT FOR YOUR CLIENT. For the client who has tried All Soft and did not feel it was enough For the client that needs to treat their moisture concern more than any other hair concern For the newly or repetitive highlight client with coarse hair that needs extra moisturizing For the client who formally used and loved real control or smooth lock For the client that uses moisturizing products yet still has split ends with the crunchy feel and sound of dryness For the client that complains about their hair taking a long time to dry For the client that complains of dullness HAPPY HYDRATING GET #REDKENREADY FUSION 2018 COLORFUL WORLD TORONTO, ON MAY WESTIN HARBOUR CASTLE NEW LOCATION AND NEW SHOW FORMAT FOR 2018 JOIN YOUR FELLOW CANADIAN REDKENITES AND MAKE 2018 YOUR BEST YEAR EVER TO LEARN BETTER, EARN BETTER, AND LIVE BETTER BY ATTENDING FUSION FOR MORE INFORMATION CONTACT YOUR REDKEN SALES CONSULTANT OR LOG ON TO FUSION.REDKEN.CA JOIN US FOR 3 DAYS OF INSPIRING EDUCATION FACILITATED BY SOME OF THE BEST ARTISTS IN THE INDUSTRY. This year we are proudly represented by artists from the United Kingdom, United States and Canada who will share the latest techniques in Color, Design, Finishing and Business Strategies that will elevate your career to the next level. STARRING Sam Villa Redken Global Artistic Ambassador Josh Wood Redken Global Color Creative Director ALSO FEATURING Sean Godard Lauren Hagen Marilyn Rose Jorge Joao Brayden Pelletier Celene Dupuis Kelly Scott Veronica Ridge Enrico Compierchio MJ Deziel Tay Atelier Linda Macchi Sophie Léveillé Sunday Night Grand Opening led by Cindy Duplantis, Catherine Allard, Ludovic Leroy and Mark Santarossa plus our Canadian Artistic Team. Monday Night Party Theme Metallic Glam fusion.redken.ca

FUSION 2018 COLORFUL WORLD

FUSION 2018 COLORFUL WORLD FUSION 2018 COLORFUL WORLD TORONTO, ON WESTIN HARBOUR CASTLE 1 Harbour Square, Toronto, ON M5J 1A6 $209 per night (plus taxes), double occupancy JOIN US IN A NEW CITY WITH OUR