Hair Damage. Mechanical Causes. Thermal Causes. Chemical Causes. Consumer Signs of Damage

Transcription

1 Mechanical Causes Thermal Causes Daily life subjects the hair to a variety of types of damage. Let s take a look at some of the most common causes of damage to the hair and the necessary actions required to prevent them. Chemical Causes Consumer Signs of Damage

2 Hair Necessities Mechanical Damage Everyday grooming, such as shampooing or brushing hair, can result in friction between the hair fibres themselves and also between the hair fibres and brushing substrate. Pulling a brush or comb through the hair can stretch or elongate the hair, especially when hair is tangled or not properly conditioned. Causes of mechanical damage: Washing Brushing Combing Towel drying Here is a close up view of hair that has been subjected to mechanical damage: abrasion Hair fibre breakage decementation shear band formation (split ends)

3 Hair Necessities Mechanical Damage Ingredient Solutions Developed using proteomics, the amino acid sequences of the peptides found in Kerestore 2.0 replicate those found naturally within hair. This allows Kerestore 2.0 to intelligently repair, condition and thicken the most damaged areas of the hair cuticle. Designed to combat lifted cuticles and seal split ends, Crodabond CSA is the secret weapon for achieving smooth, healthy-looking hair and long-lasting repair. Trichoptilosis is the scientific term for split ends

4 Thermal Damage With hair dryers usually operating at 60ºC 80ºC and curling tongs/flat irons at a much higher temperatures of around 220ºC, it is no surprise that styling hair with heated appliances can cause serious damage. Here is a close up view of hair that has been subjected to thermal damage: decementation Bulges and craters Longitudinal cracking Causes of thermal damage: Hair dryer Curling tongs Flat irons

5 Thermal Damage Ingredient Solutions Derived from the super food Pisum sativum (pea), Crodasone P is an advanced copolymer, rich in essential amino acids. It offers proven protection against cuticle cracking caused by common thermal hair styling practices. The cuticles are the first point of damage, so actives are designed to offer cuticle protection and repair

6 Hair Necessities Chemical Damage Creating that new hair look, whether through relaxing, dying, bleaching or perming can be a great way to follow a new trend or simply improve your self confidence. However these chemical processes can cause untold damage. Causes of chemical damage: Hair dryer Curling tongs Flat irons Here is a close up view of hair that has been subjected to chemical damage: Removal and pitting abrasion decementation

7 Chemical Damage Ingredient Solutions Croda Plex is a 3 step system that defends against damage from hair colouration and bleaching. The system has been proven to improve the integrity of damaged hair and was created to meet the rapidly growing consumer demand for Bond Multipliers. The first safe commercial hair dye was created in 1907 by French chemist - Eugene Schuller. Originally named Aureole, this later evolved into L Oréal.

8 Consumer Signs of Damage Signs of damage - Dulling - Thinning - Breakage - Rigidity - Frizzing - Dryness - Porosity - Fading - Scalp irritation - Fly-away - Visible split ends External factors damaging hair - Combing / brushing - Hair play - Heat - Chemical treatments - Pollution - UV degradation - Stress Internal factors influencing damage - Hormone production - Biological pathways - Diet / nutrients - Micro-circulation - Collagen / hyaluronic acid / elastin decrease - Sub-cutaneous fatty layer 04/18PCEMP2008v1EN