2016 PREMIUM BRAND GUIDELINES V1 SEPTEMBER 2015

Transcription

1 2016 PREMIUM BRAND GUIDELINES V1 SEPTEMBER 2015

2 ONE INTRODUCTION Overview Using this document What is the point of a brand identity? BRAND GUIDELINES

3 1.1 OVERVIEW Business success is now complemented by good design of the product, its branding and marketing collateral. It is now accepted by nearly all companies that a well designed brand identity, that is supported by a consistent delivery in all its manifestations, makes it easier for good products to flourish. Insight Vacations is already a highly successful company with a range of great products. This document is therefore designed to support the consistent visual development of the Insight Vacations brand for the years ahead BRAND GUIDELINES

4 1.2 USING THIS DOCUMENT This document is for Insight Vacations brand managers, and those involved in developing, promoting and communicating the Insight Vacations brand. Where possible, this document sets guidelines, rather than hard and fast rules. There is room to innovate and apply professional judgement, but it should always be done with these guidelines in mind. However this does not apply to the logo: its size, position, and use is non-negotiable. The most open element is the tone of voice. Each of our global regions has its own distinctive point of view which should be reflected in the language and style adopted in the copy. It is also important to remember that in all copy the full company name INSIGHT VACATIONS must be used when in an introductory environment, ie headlines, subheadings or the first instance of using the name. Do NOT abbreviate the name to the single word descriptor INSIGHT or INSIGHT S. Once established, this can revert to the familiar, where these abbreviations are acceptable. At all times, remember this is a global brand that stands comparison with the world s best. Help that confidence come through and you won t go far wrong BRAND GUIDELINES

5 1.3 WHAT IS THE POINT OF A BRAND IDENTITY? To the general public, logos serve as an instant reminder of a company or a product; to the client they re the point of recognition on which their branding hangs. The ideal logo should therefore be simple, elegant, economical, practical and most importantly unforgettable. The logo is at the heart of all brand identities and is the external manifestation of the company, its culture and practice. The logo does not represent the company. The company represents the logo. If the company fails to deliver, the logo is useless no matter how well designed. A great product that is consistently delivered will support a well designed logo and well managed brand identity. In all good designs, less is more. Words and graphics should never be used as an ornament, they should always have a purpose, be concise, to the point and enhance the proposition. The logo message should be clear and unambiguous, helping us to make a connection with our favourite brand and to stay loyal to it. As part of an overall evolving process, we have developed both the look and feel of the advertising templates to reflect a more experiential/aspirational clean, clear, visual approach BRAND GUIDELINES

6 TWO BRAND VALUES Insight Vacations - An Introduction BRAND GUIDELINES

7 2.1 INSIGHT VACATIONS - AN INTRODUCTION Established over 38 years ago, Insight Vacations has built an enviable reputation for developing innovative, value for money, guided vacations in Britain, Europe, the Eastern Mediterranean, North & South America and India. The Insight Vacations Proposition Insight Vacations is a premium and luxury escorted tour operator. Our carefully planned itineraries and impeccable service enable us to deliver exceptional quality, unequalled value, unforgettable memories and personal freedom at levels currently unrivalled elsewhere in the industry. These unique features include: Authentic Signature Events, premium & luxury central hotels, smaller group sizes and luxury transportation with Business Class legroom. The quality and unique level of service that Insight Vacations delivers is summed up with the brand strapline The Art of Touring in Style which lies at the very heart of the Insight Vacations proposition. The use of Art Deco references within Insight branding embodies the same spirit of modernity, innovation, creativity and elegance that were fundamental to this movement. The Art of Touring in Style Style has been at the heart of the Insight brand since the year 2000 and remains the main component of our vision for The word style encapsulates concepts such as good taste, quality, trend setting, in the know, flair and elegance, all defining Insight Vacations approach to its product, its guests, its business partners and its staff. Style is a characteristic that also uniquely identifies us as a premium product, separating us from our competitors. Art in partnership with Style in our strapline additionally denotes heritage and skill; a hallmarked product expertly crafted with passion and experience BRAND GUIDELINES

8 THREE LOGOS AND USE Logo Development Logo Usage Logo Minimum Sizes Logo Clear Space Exclusion Zones Logo Misuse Insight Vacations Graphic Device BRAND GUIDELINES

9 3.1 LOGO DEVELOPMENT The Insight Vacations logo represents the entire company so please be mindful of this when using it. It consists of two elements that must work together as a whole, at all times. The Insight Vacations logo has been altered to increase the size of The Art of Touring in Style. The letters have been gently kerned to allude to space and freedom and more importantly, improve legibility at small sizes and in digital formats. There is only one logo and it can only be used in one format on all material (see right). In extreme circumstances ie when the maximum space is less than 40mm wide a stacked version can be used (see 3.3 Minimum Sizes). The Insight Vacations logo should always include the brand strapline The Art of Touring in Style. US Logo Usage For all printed material and websites in the USA the Insight Vacations logo and strapline must have the symbol BRAND GUIDELINES

10 3.2 LOGO USAGE The Insight Vacations logo represents the entire company so please be mindful of this when using it. It consists of two elements that must work together as a whole, at all times. The Insight Vacations logo should only be used either in the correct Insight blue on a white background or alternatively a white version can be used on a dark background. When placing the logo on a background other than a solid colour, decide whether the colour or white version will render the highest contrast. To ensure that the logo is legible, place it in a plain, uncluttered area wherever possible (see 3.4 Clear Space Exclusion Zones) BRAND GUIDELINES

11 3.3 LOGO MINIMUM SIZES The Insight Vacations logo represents the entire company so please be mindful of this when using it. It consists of two elements that must work together as a whole, at all times. A range of minimum sizes has been recommended for A-size print formats to bring consistency to communications material. If the application you are working with is not an A-format, please match it to the closest A-format and choose the appropriate size for the logo. Larger applications such as displays will need to be considered on an individual basis. Stacked Version Minimum Size - 25mm Only when the maximum space available is less than 40mm wide, can the stacked version be used. A4 Minimum Size - 78mm A5 Minimum Size - 63mm A6 Minimum Size mm Minimum Size - 40mm BRAND GUIDELINES

12 3.4 LOGO CLEAR SPACE EXCLUSION ZONES Exclusion zones are the minimum amount of clear space that must be left around a logo to ensure clarity. These zones must be free of all graphics, taglines, identities, photography and typography. Logo Usage - Clear Space Exclusion Zones In all cases there is a protection zone around the Insight Vacations logo equivalent to the height of the name (x). No text, rules, picture edges, trim or folds should encroach into this space. x 1x 1x BRAND GUIDELINES

13 3.5 LOGO MISUSE The consistent application of our logo is essential to the image of the Insight Vacations Brand. The logo must never be recreated, reset, stretched or otherwise deformed. Always use the master artwork, and ensure that the logo is: 1. Always in its correct colours 2. Never rotated 1 INSIGHT VACATIONS 7 INSIGHT VACATIONS 3. Used with the elements in the right place 4. Never recreated in a different typeface Always keep the same size relationship between the logo and the strapline 3 9 INSIGHT VACATIONS 6. Shown with enough contrast between it and the background 7. Always shown in full with the strapline The Art of Touring in Style 4 INSIGHT VACATIONS The Art of Touring in Style 10 Other Logo 8. Never distorted 9. Never shown with alternative straplines 5 INSIGHT VACATIONS 10. Always protected by the exclusion zone INSIGHT VACATIONS BRAND GUIDELINES

14 3.6 INSIGHT VACATIONS GRAPHIC DEVICE In conjunction with the logo we suggest the use of an illustrated graphic device to reinforce subliminal associations with The Art of Touring in Style. Graphic Device This device is circular emphasising the company s focus on its core value proposition The Art of Touring in Style. This circular device also references Insight Vacations global presence. The image is rendered in the style of the Art Deco period to reflect the spirit of innovation and modernity of this movement. Its subject epitomises simple elegance. It is not destination specific but alludes to the enjoyment and discovery of Insight Vacations. This device should be used in blue for internal business usage. The colour version is used on some guest documentation. The Premium Escorted Journeys roundel can be used on collateral featuring tours such as flyers where space allows. Please use initiative when deciding to incorporate or ask Global Marketing BRAND GUIDELINES

15 FOUR CORPORATE COPY & FONTS Corporate Copy & Use of Language Additional Style Notes Use of Hallmarks Corporate Fonts Operational Fonts Use of URL BRAND GUIDELINES

16 4.1 CORPORATE COPY & USE OF LANGUAGE As one brand with offices spanning many countries, our collateral must be consistent using the same words and style of language conventions. This list will help with copywriting for collateral. Use spellings as appropriate to your market. 16th century à la carte age-old airport (lowercase unless in a name ie Heathrow Airport) All-Inclusive Apennine Mountains Aravalli Range/Mountains Art Deco Art Nouveau awe-inspiring award winning (no hyphen) baptistery (lowercase unless used in a name ie St. Mark s Baptistery) Barbary Apes Baroque bazaar (lowercase b unless part of a name) behind-the-scenes bell tower belly dancer(s) Belle Époque Bosphorus Bramante Staircase (not Stairs) breathtaking BRAND GUIDELINES Cable car Candlelit Capri town cathedral (lowercase unless used in a name ie Salisbury Cathedral) castle (lowercase unless used in a name ie Neuschwanstein Castle) chateau (lowercase unless part of a name ie Chateau de Rochecotte) Celebration Dinner Chapel of the Apparitions Christmas Market(s) cliff face clifftop coach (not bus, vehicle etc) cogwheel Costa del Sol Dine-Around Diner de Celebration Doge s Palace embark upon (instead of embark on) English-style, Egyptian-style Eternal City

17 4.1 CORPORATE COPY & USE OF LANGUAGE Continued en route fairytale (one word, lowercase f) family-run fast-track/fast-tracked (used in reference to entries) Fes (not Fez) first-hand Five-star (where space is tight you can use 5-star) flamenco the Falls (when shortening of a name ie Niagara Falls) frescoes glassblower Gothic Quarter guest (not passenger or customer) Habsburg (not Hapsburg) handmade, handcrafted, handpicked, handcut hassle-free high-deck hilltop home-made ice-cream Isle of Dreams Jarvey (not jarvie) Keukenhof Gardens laid-back lakelands, lakeshore, lakeside Leaning Tower (of Pisa) Local Expert Machu Picchu mask maker Michelin-starred neo-gothic newfound ochre-coloured on-board Onofrio s Fountain on to (two words, i.e not onto Florence ) open-air, open-top palm-fringed Pasteis de Belem Pearl of the Adriatic pharoahs, kings, queens, royalty (lowercase unless used in a name ie King Ludwig, Queen Elizabeth) photo-stop pyramids (lowercase unless used in a name ie Great Pyramids, Pyramids of Giza) BRAND GUIDELINES

18 4.1 CORPORATE COPY & USE OF LANGUAGE Continued rejoin, reboard Relaxed Starts Renaissance Renaissance masterpieces restroom (on the coach, rather than WC, toilet etc) River Seine (not Seine River, for example) Rococo room mate run-of-the-mill Signature Events/Experiences/Evenings/Dining/Hotels Sound & Light Show St. (ie in Saint, always use a full stop) stallholder stopover sundeck Swiss Guards the Cotswolds the Netherlands the Vatican the White House three-course three-storey Tour Director Travel Agent two-hour UNESCO World Heritage Site Welcome Dinner west bank (of the Nile) - lowercase white-washed wine cellar Wi-Fi winemaker world (lowercase w unless used in a title ie UNESCO World Heritage Site) XX nights accommodation (not nights ) *Do not use the term the watery streets of Venice BRAND GUIDELINES

19 4.2 ADDITIONAL STYLE NOTES We are shifting the language from the focus being on packing up and moving on to the actual experience (*unless the travel is the important part cruises, trains, scenic drives etc). So are removing phrases like: Drive to Head on to Travel to Likewise, wherever possible we are stopping the use of fluff phrases which slow the reader down such as: After breakfast, After a restful night s sleep, Finally, we arrive at Local Experts are written as such in the copy but if we have a historian, vintner or artisan or any other type of expert then we would prefer their correct title without calling every type of person we meet a Local Expert. Local Expert should be seen as the umbrella title for all of our types of people we introduce guests to along the way. Use future tense rather than present day ie: In the morning not This morning.. or The morning is at leisure.. not This morning is at leisure.. Enjoy free time in the afternoon.. not Enjoy free time this afternoon.. In the evening join your Tour Director.. or At night, join your.. not Tonight, join.. If space is tight use & instead of and where appropriate. Limit the use of exclamation marks Unless a spoken quote use single quotation marks ie Sacred Rock for emphasis, and As Time Goes By when using film or book titles BRAND GUIDELINES

20 4.3 USE OF HALLMARKS In 2016 we are using a simplified list of hallmarks on certain items of collateral for a cleaner look. Please note how these are used on posters, advert templates and the front of the brochure cover and use in the same way. If you are required to use an extended list of hallmarks and in a lowercase font use as follows (note use of upper and lowercase letters). Note some of these hallmarks are only used for specific products & destinations Premium banner Premium & Luxury hotels and palaces/central hotels Signature Hotels in the best locations Business Class legroom Signature Experiences & priority access Signature Dining & Highlight Evenings Smaller group sizes Concierge service & luggage handling Relaxed Starts Extensive Wi-Fi availability 2016 Premium Advert example 2016 Premium Cover & Poster BRAND GUIDELINES

21 4.4 MARKETING FONTS The fonts shown on this page are to be used for all Premium marketing collateral. Pay close attention to where each font should be used. BROCHURE AND ADVERT HEADINGS NEUTRAFACE TEXT LIGHT ALT For 2016/17 this font has been chosen for all brochure and advert headings. Use in capitals. Intro and Advert copy Neutraface Text Book Alt This font appears in advert text and in external print communications. Use lowercase. ITINERARY HEADINGS NEUTRAFACE TEXT TF LIGHT Use in capitals. Itinerary copy Bliss Pro Light This font is used in brochure production for itinerary information. Use at 70% black. BLISS PRO BOLD can be used for itinerary day headers, used in capitals. Windows Font Alternative For electronic communications, and manuals such as Product Manual and Word templates, use Arial font for headings and copy where none of the above are available BRAND GUIDELINES ABCDEFGHIJKLMNOPQRSTUVWXYZ NEUTRAFACE TEXT LIGHT ALT abcdefghijklmnopqrstuvwxyz Neutraface Text Book Alt ABCDEFGHIJKLMNOPQRSTUVWXYZ NEUTRAFACE TEXT TF LIGHT abcdefghijklmnopqrstuvwxyz Bliss Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ BLISS PRO BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial

22 4.5 OPERATIONAL FONTS For all on tour items such as welcome posters and guest documentation use the font detailed below. Frutiger The Frutiger family is used in different weights, Light, Regular, Roman and Bold. For extra emphasis use Frutiger Black. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger Black BRAND GUIDELINES

23 4.5 USE OF URL Use Insight Vactions URL on materials as follows. For formal items such as letterheads use the full URL For a fresh and modern approach there is no need to use the www. on collateral, so use insightvacations.com with a lowercase i. If unsure of which version to use, consider the purpose, size and layout of the material you are producing. For any queries contact Global Marketing. EXAMPLES Letterheads include www. for formality The brochure cover, posters and banners don t use the www for a cleaner look. Ad templates do not include the www. for simplicity and to save space BRAND GUIDELINES

24 FIVE CORPORATE COLOURS Corporate Colours BRAND GUIDELINES

25 5.1 CORPORATE COLOURS Colour forms a crucial visual element of our brand identity. To find colours suitable for CMYK, spot-colour and online applications, please refer to this guide. Corporate Colour Colour must be reproduced accurately. Please follow the specifications given here for both print and on-screen applications. For the dark panel featured on adverts and the introduction pages of the brochure, use a 65% opacity in multiply mode (but this can vary slightly depending on image it sits upon). Itinerary Copy Used at 70% Black. The pale grey tint is used on the itinerary pages (i.e Signature Experiences and Highlights lists). INSIGHT NAVY BLUE PMS: Pantone 281 CMYK: 100C 72M 32K RGB: R-0 G-38 B-100 HTML: SIGNATURE & HIGHLIGHTS PANEL ON ITINERARIES CMYK: 20C 0M 0Y 70K RGB: R-33 G-38 B-61 Use a 5% opacity. INTRODUCTION PANELS OF BROCHURE CMYK: 82C 67M 67Y 66K RGB: R-33 G-38 B-61 HTML: 21263D BRAND GUIDELINES

26 SIX ADDITIONAL LOGOS Club Bon Voyage Supporting Logos - Social Media Social Media Tags BRAND GUIDELINES

27 6.1 CLUB BON VOYAGE Club Bon Voyage has been developed to reward loyal customers with various benefits including 5% discount off the land portion of their Insight Vacations trip. The Club Bon Voyage logo embodies a simple and elegant style in keeping with the new brand culture. Enrolment forms and discount vouchers would carry the Club Bon Voyage branding. The Insight Vacations logo should also be present on the item, although not placed together with the Club Bon Voyage logo. CLUB BON VOYAGE CLUB BON VOYAGE BRAND GUIDELINES

28 6.2 SUPPORTING LOGOS - SOCIAL MEDIA Supporting logos are used when promoting our social media sites. Relevant use of these logos should be confirmed with Greg Hayes. INSIGHT TRAVEL FORUM PINTEREST INSTAGRAM COLOUR & MONO insightvacations.com/travelforum TWITTER BLUE & WHITE FACEBOOK BLUE & WHITE /insightvacation /insightvacations BRAND GUIDELINES

29 6.3 SOCIAL MEDIA TAGS We encourage guests and staff alike to share stories and photos on Facebook, Instagram and Twitter. Using this hashtag photos and comments can be shared via all social media channels. #INSIGHTMOMENTS BRAND GUIDELINES

30 EIGHT STATIONERY Stationery Signature BRAND GUIDELINES

31 8.1 STATIONERY To maintain a consistent look across all Insight Vacations communications, we have created a distinct stationery system. These representative examples correctly display the Insight Vacations Brand on a variety of materials. Elements required on items: Letterhead: Insight Vacations logo, Insight Vacations Mono Graphic Device, Contact Details, Registered Office Details, Social Media icons, URL. Compliments Slip: Insight Vacations logo, Insight Vacations Mono Graphic Device, Contact Details, URL. Business Card Front: Insight Vacations logo, Contact Details, Photo (all staff require a headshot, please arrange if you do not have one). Template can be found on the FTP. Reverse: Destinations, Social Media icons, URL, 2016 Luxury Gold roundel. The navy band at the bottom is to remain empty on stationery items. Subsequent pages should be continued using plain paper BRAND GUIDELINES

32 8.2 SIGNATURE A standard format for signatures is important for presenting a consistent message to external audiences. It also helps those that are working with our company on a global basis easily source the required contact information. Insight signatures should follow the format detailed below. Font: Arial Size: 10pt Colour: Insight Blue 0, 38, 100 FirstName LastName I Job Title Insight Vacations I Address1 I Address2 I Address3 I Address4 I Address5 T (phone number) I M (mobile number if applicable) I Skype: (if applicable) I Please check out: #InsightMoments (Any necessary promotional banner) (TTC Messages - change each month as instructed) Example Below Keith Wilen I Global Marketing Manager Insight Vacations Travel House Rue du Manoir St Peter Port Guernsey GY1 2JH T +44 (0) I M +4 (0) I Skype:keithwilen I Please check out: #InsightMoments If you are not serving the customer directly, you need to be serving someone who is. We value our world and are conscious of the impact we have on the environment BRAND GUIDELINES

33 NINE MARKETING COLLATERAL Brochure Covers Premium Picture Selection Premium Advert Templates Premium Full Page Advert Templates Half page Advert Templates Pull-up Banners and Posters BRAND GUIDELINES

34 INSIGHT VACATIONS LUXURY GOLD JOURNEYS 9.1 BROCHURE COVERS The Art Deco illustration theme continues for 2016, with two people in an iconic tour location. The Insight Vacations logo and strapline are positioned in clear space at the top of the page, with the destination descriptor positioned below. A full page destination image has been adopted. Although dark blue is the preferred corporate colour, a bright blue is deemed necessary for the brochure covers to convey the blue sky aspiration and sense of freedom of all Insight Vacations. BOOK EARLY SAVE UP TO $1468 PER COUPLE SEE PAGE INSIGHT GOLD LUXURY ESCORTED JOURNEYS EUROPE AUTUMN, WINTER & SPRING Including the EASTERN MEDITERRANEAN & CHRISTMAS MARKETS BOOK EARLY SAVE 480 UP TO PER COUPLE SEE PAGE 3 The right price. The best value. FEATURED HALLMARKS EUROPE BRITAIN, eastern MeDITeRRANeAN & MOROCCO PREMIUM ESCORTED JOURNEYS BY ROAD, RAIL & CRUISE PREMIUM & SIGNATURE HOTELS IN BEST LOCATIONS BUSINESS CLASS LEGROOM SIGNATURE EXPERIENCES & PRIORITY ACCESS SIGNATURE DINING SMALLER GROUP SIZES CONCIERGE SERVICE & LUGGAGE HANDLING SCHEDULED AIRPORT TRANSFERS SAVE UP TO 24% ON SUMMER PRICES NS GHT VACAT ONS PREM UM ESCORTED OURNEYS EUROPE PREMIUM & LUXURY ESCORTED JOURNEYS BY ROAD, RAIL & CRUISE featured HALLMARkS SIGNATURE HOTELS IN THE BEST LOCATIONS SIGNATURE DINING & HIGHLIGHT EVENINGS BUSINESS CLASS LEGROOM SMALLER GROUP SIZES SIGNATURE EXPERIENCES & PRIORITY ACCESS CONCIERGE SERVICE & LUGGAGE HANDLING insightvacations.com BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

35 9.2 INSIGHT PREMIUM PICTURE SELECTION Images licensed for Marketing use are found in specific folders on the Insight FTP site. Only these approved images should be used in collateral. There is a separate section dedicated for use by PR Teams which contain images taken on Insight s own photoshoots and therefore full usage rights are retained by Insight. Images saved on the FTP site are categorised in easy to navigate folders ie by country, general people and Tour Directors and the Insight Coach. Tour Directors Signature Experiences Authentic dining experiences Signature hotels Destinations The Insight Coach BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

36 9.3 PREMIUM ADVERT TEMPLATES To provide consistency across all markets a standardised set of advertising templates has been produced for use in all regions. These have been created in two sizes and are available from the Insight FTP site. The image sections of these ad templates are each supplied with a corresponding header. Both the image and the header should not be altered. The bottom section of the ad can be used and adapted to suit individual or multiple itinerary promotions. If featuring an itinerary within the bottom section provide an overview of the highlights and countries/areas visited, don t try to squeeze too much in. Always list these in the order the journey follows and pick out the most interesting highlights or hotels (example below). IRISH ELEGANCE 8 DAYS Save up to XXXX Enjoy fast-track entry to discover the 9th century Book of Kells in Dublin. Kiss the famous Blarney stone and be treated like royalty at the magnificent Ashford Castle BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

37 9.4 PREMIUM FULL PAGE ADVERT TEMPLATES BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

38 9.5 PREMIUM HALF PAGE ADVERT TEMPLATES BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

39 LUXURY GOLD JOURNEYS LUXURY GOLD JOURNEYS INSIGHT VACATIONS LUXURY GOLD JOURNEYS INSIGHT VACATIONS LUXURY GOLD JOURNEYS LUXURY ESCORTED JOURNEYS N SU M M ER PRICES 9.6 PULL-UP BANNERS & POSTERS INSIGHT GOLD SAVE UP TO OXX% INSIGHT VACATIONS INSIGHT VACATIONS INSIGHT VACATIONS EUROPE BRITAIN, EASTERN MEDITERRANEAN & MOROCCO EUROPE BRITAIN, EASTERN MEDITERRANEAN & MOROCCO PREMIUM ESCORTED JOURNEYS BY ROAD, RAIL & CRUISE EUROPE AUTUMN, WINTER & SPRING Including the EASTERN MEDITERRANEAN & CHRISTMAS MARKETS FEATURED HALLMARKS PREMIUM & SIGNATURE HOTELS IN BEST LOCATIONS BUSINESS CLASS PREMIUM ESCORTED JOURNEYS BY ROAD, RAIL & CRUISE LEGROOM SIGNATURE EXPERIENCES & PRIORITY ACCESS SIGNATURE DINING SMALLER GROUP SIZES CONCIERGE SERVICE & LUGGAGE HANDLING SCHEDULED AIRPORT TRANSFERS FEATURED HALLMARKS SIGNATURE HOTELS IN THE BEST LOCATIONS SIGNATURE DINING & HIGHLIGHT EVENINGS BUSINESS CLASS LEGROOM SIGNATURE EXPERIENCES & PRIORITY ACCESS SMALLER GROUP SIZES CONCIERGE SERVICE & LUGGAGE HANDLING PREMIUM & LUXURY ESCORTED JOURNEYS BY ROAD, RAIL & CRUISE insightvacations.com FEATURED HALLMARKS SIGNATURE HOTELS IN THE BEST LOCATIONS BUSINESS CLASS LEGROOM SIGNATURE EXPERIENCES & PRIORITY ACCESS SIGNATURE DINING & HIGHLIGHT EVENINGS SMALLER GROUP SIZES CONCIERGE SERVICE & LUGGAGE HANDLING insightvacations.com FEATURED HALLMARKS PREMIUM & LUXURY HOTELS IN BEST LOCATIONS BUSINESS CLASS LEGROOM SIGNATURE EXPERIENCES & PRIORITY ACCESS SIGNATURE DINING & HIGHLIGHT EVENINGS SMALLER GROUP SIZES CONCIERGE SERVICE & LUGGAGE HANDLING BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

40 TEN OPERATIONS COLLATERAL On Tour Collateral Clipboard Folders Menu and Table Reservations Cards BRAND GUIDELINES

41 10.1 ON TOUR COLLATERAL Guest Registration Form Guest Registration Details Please complete carefully and hand back to the Tour Director. (Please use ALL CAPS Letters) Tour Departure Card Booking Ref No. Full Tour Code: Departure Date: Last Name: First Name: Title: What would you like to be called (Nickname): Postal Address: Passport No. Country of Issue: Nationality (As Per Passport): Date of Birth: City of Birth: Country: Day Month Year Passport Issue Date: Passport Expiry Date: Day Month Year Day Month Year Travel Insurance Company: Policy Number: Special Dietary Requests: Number of previous Insight Vacations tours taken: Specifically, which Insight tours have you taken in the last 5 years (Please List): Address: Mobile Number (Whilst on Tour): Emergency Contact Details Name: Relationship: Telephone Number (Please Include Country & Area Code): insightvacations.com BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

42 INSIGHT TRAVEL FORUM 10.1 ON TOUR COLLATERAL A3 Welcome poster INSIGHT VACATIONS MORE LEGROOM MORE COMFORT On tour guest name badge INSIGHT VACATIONS /insightvacation InsightVacations.com/travelforum BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

43 10.2 CLIPBOARD FOLDERS Insight Vacations Representatives clipboard folders BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

44 10.3 MENU AND TABLE RESERVATION CARDS BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

45 ELEVEN STAFF DRESS Staff Dress Guide - Men Staff Dress Guide - Ladies Staff Dress Guide - Look the Part BRAND GUIDELINES

46 11.1 STAFF DRESS GUIDE - MEN Insight Vacations is a classy brand - Look classy! Men Uniform Guidelines Tie - Blue with stripes and IV logo. (Supplied by your region) Classic Blazer - Navy with 3 Gold buttons Pants - Light grey and tan. (Pants should be fitted and not baggy, ideally flat front) Shirt - Light blue non-iron colour 46 (non-button collar) Slim fit - item number or Reg fit - item number (Available from Brooks Brothers in the US) Insight Name Badge - Worn on right lapel, supplied by your manager. Lapel pin - Oval style on gold metal worn on left lapel. Shoes - Black leather classic dress shoes - tie ups (not slip-ons) - plain or brogues Belt - Black Socks - Black or grey BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

47 11.2 STAFF DRESS GUIDE - LADIES Insight Vacations is a classy brand - Look classy! Ladies Uniform Guidelines Classic Blazer - Navy with 3 Gold buttons Pants or Pencil Skirt- Light grey and tan - fluid stretch (The colour worn should always coordinate with the mens pants) Blouse - Spargo cut light blue (Brooks Brothers Style Number ) (Please match to colour of men s shirt above) No added shoulder pads Shoes - Black (Heel to suit) Insight Name Badge - Worn on right lapel, supplied by your manager. Lapel pin - Oval style on gold metal worn on left lapel. Socks/Nylons - Natural colour nylons (If wearing socks with trousers then black/grey) Scarf - Blue with stripes and IV logo BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

48 11.3 STAFF DRESS GUIDE - LOOK THE PART Insight Vacations is a classy brand - Look classy! Usage for uniform above: Trade shows, trade presentations and consumer presentations. Coordinate colour of pants before event so that Insight staff are wearing coordinating pant and skirt colours (Tan is for hot weather events). Men must wear ties for trade shows, trade presentations and consumer presentations (in extreme hot climates - ties optional for trade shows). Please ensure all clothes are pressed, clean and neat. Insight name badge - to be worn on your right lapel. Lapel pin - Oval style on gold metal worn on left lapel. INSIGHT VACATIONS Kelly Hobbs Sales Calls: Dark jacket (depending on weather or region, light or no jacket in warmer climates), blue or white shirt, Insight Vacations lapel pin and name badge. Pants (blue, black, dark grey, light grey, tan - NO DARK BROWNS), no chinos - proper slacks. If you are not sure of what to wear please check with your manager BRAND GUIDELINES INSIGHT VACATIONS BRAND GUIDELINES - Version 7.5

49 PREMIUM & LUXURY GOLD CREATIVE QUICK REFERENCE GUIDE ITEM PREMIUM LUXURY GOLD HEADING FONT NEUTRAFACE TEXT LIGHT ALT NEUTRAFACE TEXT LIGHT ALT SECONDARY COPY FONT Neutraface Text Book Alt Neutraface Text Book Alt Premium Escorted Journey Luxury Gold Journeys ROUNDEL INSIGHT VACATIONS LUXURY GOLD JOURNEYS PRIMARY COLOUR VALUES CMYK: CMYK: PANEL VALUES CMYK: % opacity in multiply mode (opacity can vary depending on image the panel sits) 100% white at 95% opacity (opacity can vary depending on image the panel sits)