THE INTERSECTION OF ART, DESIGN AND COMMERCE

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THE INTERSECTION OF ART, DESIGN AND COMMERCE POOLTRADESHOW has been the top breeding ground for emerging fashion brands seeking retail customers for 17 years.

2 THE INTERSECTION OF ART, DESIGN AND COMMERCE POOLTRADESHOW has been the top breeding ground for emerging fashion brands seeking retail customers for 17 years. Taking place twice a year at MAGIC Las Vegas, this is where retailers scout fresh new items for the men s and women s boutique market. This juried, carefully merchandised show features everything from unique apparel and accessories, to lifestyle, apothecary, home goods and stationery.

It is an exciting time in our industry rightnow. Fashion is evolving and our shows are, too.

Kelly focuses on UBM Fashion's Trend, Young Contemporary and Accessories portfolio of shows, bringing

3 It is an exciting time in our industry rightnow. Fashion is evolving and our shows are, too. More than ever, brands and buyers are coming to our shows, not just to do business, but to build relationships and get inspired. KELLY HELFMAN KELLY HELFMAN VICE PRESIDENT, WWDMAGIC, FAME, ACCESSORIES THE SHOW & POOLTRADESHOW Kelly focuses on UBM Fashion's Trend, Young Contemporary and Accessories portfolio of shows, bringing 15+ years of industry expertise to her role. By managing shows on both coasts, she's able to build on the strength of the trend market and execute events for the global brand and retailer.

HERE S HOW WE HELP YOU GET THE MOST FROM THE SHOW MEET THE MOST RELEVANT BUYERS POOLTRADESHOW attracts quality from a diverse range of retailers and top-level executives every season.

GUIDANCE The POOL team is ready and willing to assist you on any level. No question is a bad question, and we will put in the time to help give you the best show experience possible.

4 HERE S HOW WE HELP YOU GET THE MOST FROM THE SHOW MEET THE MOST RELEVANT BUYERS POOLTRADESHOW attracts quality from a diverse range of retailers and top-level executives every season. Exhibiting at POOL offers you the opportunity to build relationships with the stores that can drive revenue to your business for years to come. GUIDANCE The POOL team is ready and willing to assist you on any level. No question is a bad question, and we will put in the time to help give you the best show experience possible. COMPLIMENTARY PROMOTION We provide you with various complimentary promotional opportunities to get your brand in front of buyers before, during and after the show. Maximize your brand s exposure by being featured in extensive on-site initiatives, digital marketing, influencer programs, and social media posts. POOLTRADESHOW IS EXCLUSIVE You re in very good company with like-minded brands. POOL is a juried, intimate and special area within MAGIC that has purpose. The POOL team spends the entire show cycle seeking out the top new independent brands that have fresh perspective. THE POWER OF MAGIC POOLTRADESHOW is a part of MAGIC, the largest global marketplace for men s and women s apparel, footwear, accessories and sourcing resources, the world s most comprehensive forum for fashion buyers and brands - and just voted #2 in the Top 100 list of tradshows in the US by BizBash!

We spent an entire day in the area and discovered many new brands.

5 Trend spotting was seamless, as MAGIC offered a vast array of current and emerging brands and designers to absorb. LAUREN PISANE DMM Women s Contemporary Apparel, LORD AND TAYLOR STRATEGIC, POWERFUL, AND QUALIFIED The best thing about the show was the great accessories we found. We spent an entire day in the area and discovered many new brands. JANELLE ROSE Owner, WILLOW TREE A Nose For Clothes Akira Altard State Amazon Ambiance San Francisco Anthropologie Apricot Lane Asos Azalea Boutique Buckle Caruso Caruso Dolls Kill Fab Fit Fun Forever 21 Francesca s Fred Segal Free People Glik s Gordmans Hallmark Hemline Hot Topic Junkman's Daughter LF Store Lulus.com Modcloth Need Supply Co. Nirvana Over The Rainbow Pacsun Pendleton Planet Blue /Japan Ron Jon Surf Shop South Moon Under Stitch Fix Tobi.com Topshop Urban Outfitters Zumiez BUYING POWER 51K+ TOTAL EVENT ATTENDEES 48% OF RETAIL ATTENDEES WERE OWNER/CEO/PRESIDENT/VP/EVP TOP 5 COUNTRIES (OUTSIDE THE U.S.) Canada Mexico Japan United Kingdom Colombia TOP 5 U.S. STATES California Texas New York Nevada Florida 63% OF BUYERS SHOPPED 2 DAYS OR MORE

THE POOLTRADESHOW COMMUNITY Thank you for the best show in my company s history! I wrote more orders than ever, plus have more cards I need to follow up on!

Blue Planet Eyewear Cartamebii Casery Chez Gagne Choke Company Clever Idiots Headline Shirts Hips and Hair Honey Belle Jeffrey Campbell Larissa Loden LetterCraft Loschy Designs Luz

in 2015, I only had $180 in my bank account and ate rice and beans before the show. Today, I have a six figure cash flow, am in 140 stores and can barely keep up.

6 THE POOLTRADESHOW COMMUNITY Thank you for the best show in my company s history! I wrote more orders than ever, plus have more cards I need to follow up on! REX TEGELAAR CEO, CALI GOOD LIFE Amano Trading Between Ten Bigfoot Sock Co. Blue Planet Eyewear Cartamebii Casery Chez Gagne Choke Company Clever Idiots Headline Shirts Hips and Hair Honey Belle Jeffrey Campbell Larissa Loden LetterCraft Loschy Designs Luz Collection Made in Mayhem Social Decay Standard Wax The Bee and the Fox The Good Twin The Wicked Boheme These are Things Trendy and Tipsy Tru Flask Twisted Wares When I came to POOL in 2015, I only had $180 in my bank account and ate rice and beans before the show. Today, I have a six figure cash flow, am in 140 stores and can barely keep up. I thank POOL for that as it all started here. JESSICA KRAMER Owner, HAWKHOUSE Crassholes Mata Traders Urb Apothecary Curbside Mnkr Vaalbara District Los Angeles Mod + Jo We are all Smith Fineasslines Giving Bracelets Goodie Two Sleeves Gumball Poodle MyWillows Next Level Apparel Often Wander Shore Wicked Heathens Woolly Woven Pear + many more

CURATED DESTINATIONS WITHIN POOL FOR RETAILERS TO DISCOVER AND SHOP.

Brands can sell at retail prices for smaller purchases, and wholesale prices for buyers that meet their minimum. Refer to the package page in this presentation for more information and details.

Be the Good Collection Bobo Jewelry Brooklyn Charm Desert Moon District Los Angeles Flings Paper Earrings Freedumb Founded Grey Theory Mill Honey Belle Impressed by Nature Lavender Crush Less is More

7 CURATED DESTINATIONS WITHIN POOL FOR RETAILERS TO DISCOVER AND SHOP. CASH & CARRY The Cash & Carry section of POOLTRADESHOW allows retailers to fill their shelves with these accessory brands plus shop for themselves too for a little instant gratification. Brands can sell at retail prices for smaller purchases, and wholesale prices for buyers that meet their minimum. Refer to the package page in this presentation for more information and details. PRIOR BRANDS INCLUDE Agapantha Jewelry Basik Candle Co. Be the Good Collection Bobo Jewelry Brooklyn Charm Desert Moon District Los Angeles Flings Paper Earrings Freedumb Founded Grey Theory Mill Honey Belle Impressed by Nature Lavender Crush Less is More Jewelry m.florita Jewelry MasAmor Mashallah Noral Collections Often Wander Stacy Sterling Jewelry The Charity Wrap These Are Things Warrior by Naomi + many more OUTPOST A new show floor area meant to serve as an incubator for PROJECT, with a collection of brands who are contemporary in design at a more premium price point. Speak with the POOL team for more information. PRIOR BRANDS INCLUDE Chief Made Dutch Hollow General Earthling Jewelry Executive Society Jackson and Hyde Lincoln + Hobbs Pine Top Brand The Sneerwell Woolly

SOCIAL STATS AND FOLLOWING 25K 35K 5K www.instagram.

com/pooltradeshow @POOLTRADESHOW #POOLTRADESHOW www.instagram.

com/ubmfashion @UBM_FASHION #UBMFASHION REACHING THE FASHION

Fashion CFDA Code Nast Dapper Lou Denimology Fashion Snoops Fashion

Magazine Gear Patrol GQ Highsnobiety Men s Health Men s Journal MR

8 SOCIAL STATS AND FOLLOWING 25K 35K 5K #POOLTRADESHOW #UBMFASHION REACHING THE FASHION COMMUNITY AND BEYOND Articles of Style Bleu Magazine Business of Fashion CFDA Code Nast Dapper Lou Denimology Fashion Snoops Fashion Unfiltered Footwear Insight Footwear News Footwear Plus Forbes Forum Magazine Gear Patrol GQ Highsnobiety Men s Health Men s Journal MR Magazine OK! Rhapsody Scandinavian Man Senken Shimbun Sportswear International Stylesight The Knockturnal Uptown Magazine Vogue Wall Street Paper WGSN + many more

The best booth design will receive one complimentary standard booth at our Las Vegas show in February 2019.

WE RE PATRIOTIC We love product made in the USA! Like us, our buyers love supporting brands who keep business local.

9 HAPPY HOURS, AWARDS + MORE BOOTH AWARDS: OPPORTUNITY TO WIN A FREE BOOTH! This August, we re presenting one lucky POOL brand with a free booth. All booths participating in POOL August 2018 will be checked out and judged by our booth design experts. The best booth design will receive one complimentary standard booth at our Las Vegas show in February WE GIVE BACK POOLTRADESHOW is a family of independent business owners with a lot of heart and compassion for the world. If your brand donates a percentage of proceeds to a charitable cause, or has a component of charity built into its business model, we will provide a table sign to display proudly on your booth to let retailers know that the orders they place with you are helping to make a difference in the world, too. WE RE PATRIOTIC We love product made in the USA! Like us, our buyers love supporting brands who keep business local. So, if your brand is made in the USA, we ll help send traffic your way by supplying you with a "Made in the USA booth sign. For details on complying with the Made in USA standard logo, go to: NETWORKING POOLTRADESHOW offers opportunities to network on and off the show floor. Enjoy complimentary happy hours on the show floor at the POOLTRADESHOW bar and join us for a meet and greet after-hours party at the Foundation Room.

UBM Fashion s digital marketplace for the world's leading fashion tradeshows.

Customers to Showroom Via Private Link Social Feed to Promote Your Products Branded Company URL Mobile App (ios) Reach the Right Buyers SalesMatch (connect with

10 UBM Fashion s digital marketplace for the world's leading fashion tradeshows. Showcase Your Products & Company Year-Round Digital Showroom Unlimited Products, Collections, and Brands Full Privacy Control on Products and Pricing Invite Customers to Showroom Via Private Link Social Feed to Promote Your Products Branded Company URL Mobile App (ios) Reach the Right Buyers SalesMatch (connect with your ideal buyers) View Full Retail Buyer Profiles Initiate and Accept Requests from Buyers Unlimited Messaging with Out-of-Network Buyers Dedicated Customer Success Manager Lead Management & Insights Track and Convert Leads Profile and Showroom Traffic Reporting Who s Viewed Your Showroom Insights Integrated with Leads365 Mobile Lead Management Tools Sell Your Products Receive Orders from Buyers Generate Purchase Orders Downloadable Catalog (pdf) Product Featured in Outbound Buyer Campaigns Featured Brand Placement on ShopTheFloor Key Stats 2 5,000 + ACTIVE RETAILERS 1, BRANDS 1 7, PRODUCTS LIKED 2 2, LEAD INQUIRIES 2 5, CONNECTIONS MADE WANT ADDITIONAL EXPOSURE TO OVER 25,000 ACTIVE RETAILERS? Create your showroom on ShopTheFloor, fashion s leading digital marketplace and engage with buyers anytime, anywhere. info@shopthefloor.com to get started.

11 WE RE HERE FOR YOU SALES BRAND MANAGEMENT & EXPERIENCES LEE ROSENBAUM HEAD OF SALES (212) GEORGIA VARIDAKiS ACCOUNT EXECUTIVE (516) KELLY HELFMAN VICE PRESIDENT - WOMEN S kelly.helfman@ubm.com (310) DON PIETRANCZYK SR. MARKETING MANAGER don.pietranczyk@ubm.com (212) PRESS & MEDIA INQUIRIES To submit your press releases and/or press specific news for consideration, please press@ubmfashion.com CONNECT WITH US UBMFASHION.COM Search: POOLTRADESHOW

August 2015 Buyer s Guide. Children s

August 2015 Buyer s Guide. Children s August 2015 Buyer s Guide Children s 1 THE CHILDREN S MARKETPLACE Our children s fashion line-ups are expanding to meet the needs of this exciting, burgeoning market. Come explore the best emerging and