NEWYORK. 7 th * Year. Partnership kit. February September NEW YORK FASHION WEEK
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1 NEWYORK th * Year Partnership kit February September NEW YORK FASHION WEEK
2 About Established 2007 Coco Rocha Christy Turlington Mel B Prestige of property For the past 6 years Nolcha Fashion Week four day event has been held simultaneously with New York Fashion Week and has established itself as the leading award winning fashion week platform of discovery and promotion of innovative independent fashion designers through runway shows and exhibition. Consistent celebrity attendance and media coverage Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Kat Graham, Zendaya Coleman, Kelly Rutherford, Carrie Keagan, 30 Rock s Katrina Bowden and prominent media attend to view the latest trends within the fashion industry. Real Return on Investment Click here to read the article Nolcha meant business recap by ADWEEK New York City Recognition Nolcha Fashion Week New York is an Official Sanctioned Fashion Week Event by As seen in
3 Robust Event Schedule FEBRUARY 2015 SCHEDULE Event 1 Collective and individual runway shows 1pm - 3pm Designer Runway (400 guests) 4pm - 6pm Designer Runway (400 guests) 7pm - 9 pm Designer Runway (400 guests) Event 2 Fashion Industry Dinner Party 8pm to 1am Industry and Networking (150 Guests) Event 3 Media Lounge Exhibition 12pm - 5pm Lounge Exhibition (400 Guests) Event 4 Fashion Week Official Closing Party 10pm to 2am Industry After Party (+500 Guests)
4 Niche Demographic Build brand awareness with an exclusive and sought-after demographic of Influencers. The quality of our attendees contributes to our success. Nolcha is not open to the public and we do not sell tickets to our events. Trendsetters Industry influencers Media/Bloggers Celebrities 70% Female Age Zendeya Prince & Jacob Sophie Simmons Coco Rocha Shaun Ross Jennifer Williams Kat Graham Sammi Hanratty Soledad O Brien Rocco Gaglioti
5 On-Site Branding Activations MARKETING MATERIALS Branded product station Logo on 16 by 8 (Step & Repeat) Branded sponsor after-party Literature at registration area Real time social media coverage PRODUCT PLACEMENT Images/video of product with models & guests Onsite sampling/distribution VIP goodie bags Interact directly with guests and product Actress Kat Graham from Vampire Diaries. HOSPITALITY VIP tickets/front row seats to entertain clients Backstage access/meet the designers
6 MARKETING/ADVERTISING MATERIALS Use of Official Naming Rights Logo on event website newsletters Media partnerships (ex. fashionmonitor. com, MFDB.COM, NY POST 2.1MM+) Social media campaign facebook/twitter 120,340+ followers/fans PR OPPORTUNITIES VIP Fashion Week giveaways Dedicated press releases about partnership TV features (past include NBC, CBS, Wpix 11, VH1, NY1, Bravo TV and Telemundo) Off-Site + Additional Exposure Filming of Bravo TV Million Dollar Listing on site at Nolcha Fashion Week PROMOTIONS Front row seats / Backstage Access / VIP Promotional discounts Product giveaways through social media contests Events leading to fashion week Use of images Biovea Campaign Official Weight Loss Partner NEW YORK POST ADVERT
7 Fashion Lounge The Fashion Lounge is a unique event opportunity to showcase your product to 100s of media, bloggers and industry in a relaxed enviroment during New York Fashion Week. Fashion Lounge + Bloggers Brunch
8 Celebrity-Brand Engagement Celebrities interacted with brands and tagged them on social media during Nolcha Fashion Week New York 2014 Kat Graham 1.9 Million followers jessica pimentel 28 K followers Actress Bella Thorne takes an instagram selfie for her 3.4 million followers from front row at Nolcha Fashion Week with NBA Star Russell Westbrook, celebrity stylist Johnny Wujek and Olympic Champion Nastia Liukin Bella Thorne 5.6 Million followers Russell Westbrook 1.4 million followers Russell Rocsi Westbrook Diaz 538 K followers 3.4 Million followers
9 Outstanding Press New York Fashion Week is a Big Deal for Emerging Designers, Too Nolcha Fashion Week events give independent designers a share of the spotlight during a week dominated by Oscar de la Renta, Ralph Lauren, Marc Jacobs and other powerhouse brands. Nolcha Fashion Week has become a hot incubator of new fashion design talent. While the fanfare is centered around Mercedes Benz Fashion Week, it s far from the only glamour game in town. Nolcha Fashion Week: The Trendy Younger Sister Of Mercedes-Benz Fashion Week.
10 Partnership Benefits We work with each of our partners to prepare an unique branding and marketing strategy aligned with their goals. Our partnership levels range from $5,000 t0 $75,000 PRESS/PRINT/ONLINE MEDIA/MARKETING Logo Link Event Page (4 months) Inclusion in All E-newsletters Inclusion in Press Releases + Dedicated Press Release Inclusion in Print, TV + Media Pitches Dedicated Social Media Campaign Dedicated Celebrity Placement and Engagement with Brand Category Exclusivity Nolcha Fashion Week New York Presented by Your Brand EVENTS (3 Days of Events) Brand Dedicated After-Party Logo Signage 16 by 8 (Step & Repeat) Press Board Product in VIP Goodie Bags / Front Row Seats Literature Placement Guest Registration Area Branded Product Station at Runway Shows Branded Product Station at the Fashion Lounge Onsite Sampling/Distribution 30 second Viral Dedicated Product Video Spring/Summer Bonus Event: Media Brunch at La Marina OTHER/HOSPITALITY Category Exclusivity / Naming Rights Rights use, Marks, Images / Videos VIP Passes / After Party Passes Opportunity giveaways, back stage access, etc.
11 Past Distinctive Partners RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world. We thought it would be a perfect fit to be Presenting Sponsor for Nolcha Fashion Week New York, because Nolcha provides that platform for independent artists/designers from around the world to showcase their talent. RUSK Thank you for making Fuze and Coca-Cola part of Nolcha Fashion Week. The opportunity was great. We were able to get the product in the hands of the right consumers. Coca-Cola, Fuze The Nolcha team creatively got our LypSyl lip balm product invaluable exposure by being placed directly into targeted fashion industry hands, media outlets and VIP guests. The event definitely exceeded our expectations in both attitude and deliverables. This was a perfect venue for LypSyl lip balm and we were proud to sponsor this event that supports up and coming fashion designers from around the world. LypSyl Lip Balm Nolcha Fashion Week was a fantastic showcase for talented British designers. I m sure those involved will leave their mark and do a lot of business in the future with New York. British Deputy Consul General / London Development Agency For the past 5 years this partnership has been a great success introducing Don Q Rums to New York in front of our ideal demographic. I look forward to continuing our Support in Don Q Rums
12 Snapshot of the past event successes Click to view Video Click to view Images
13 Real Time Social Media Build upon your community and engage with your current fans by keeping them up to date with photos, videos, celebrities, news and cool updates your brand is doing during New York Fashion Week. 1. Leverage offline event investment for online content 2. Amplify your brand message reach 3. Increase and extend engagement with your followers/fans and new followers 4.8m FOLLOWERS 947k FOLLOWERS 45k @gabriellearruda Thank you for having me! NancyODell Some of my favorite designers are showing presented by for live coverage of the shows KristenTaekman @Bethenny these are so yummy! #RHONY 1.2m fashionclimaxx2 accessories you guys must check him out FOLLOWERS BEYOND!! show! 793k FOLLOWERS CocoRocha So touching to see #DaniloGabrielli and a young designer walk the 271k FOLLOWERS Jenniegarth very excited to be walking the catwalk today and the gorgeous Epiphany collection
14 Bolongaro Trevor Katty Xiomara Le ka Fashion Designers Over 230 fashion designers have showcased their collections at Nolcha Fashion Week: New York from around the world including Italy, Australia, Moscow, Israel, Nigeria, USA, London, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada, Brazil, South Korea, Puerto Rico, Colombia and China. Dany Tabet
15 Studio 6th Sense Samantha Cole London Firetrap Andressa Leao PrettyGreen Michael Fenici Christian Benner Charles & Ron Adolfo Sanchez Danilo Gabrielli Mimi Tran YB Couture
16 Outstanding Press ENTREPRENEUR MAGAZINE Capitalizing on Fashion Week GALORE MAGAZINE Nolcha Fashion Week The Platform for independent designers
17 Outstanding Press: TV Bravo VH1 Fox News Click to view footage on Bravo Click to view footage on Vh1 Click to view Footage on Fox News NY 1 NDTV China NTN24 Click to view footage on NY1 Click to view NDTV China Click to view NTN24
18 Outstanding Press new york gossip girl Joonbug ADWEEK NBC New Generation of Latina Designers at New York Fashion Week
19 Outstanding Press US Weekly VOGUE Women s Health 30 ROCK CBS
20 On-Site Branding Activations
21 Seasoned Crew The Muscle Our experienced group of 40+ team members in lighting, production, staging, security, hair stylists, makeup artists, social media, marketing, backstage, dressers, front of house and PR bring a wealth of expertise and exceptional work ethic. As a partner of Nolcha Fashion Week New York you work with a dedicated team from creative to execution. We work with you on a first name basis and understand the goals of a brand reaching a trendsetting industry.
22 Seasoned Management KERRY BANNIGAN / Co-Founder 12+ years Events/Marketing/Media Board G8 Young Summit Fashion Chair of PVBLIC Foundation Creator Independent Retailer Month ARTHUR MANDEL / Co-Founder 12+ years business Development/ Entertainment /Events Holds JD St. Thomas University School Law, licensed to practice Supreme Court Florida Patent/Trademark Office. Board St. Judes Cancer Research Alyson Roy / Public Relations Director 12+ years in lifestyle PR focused in the Fashion, Arts & Entertainment industries Advisory Board for Fashion Advance and Blazetrak.com Founding Junior Board member for Rosie s Theater Kids Greg Bloom / Sponsorships 20+ years in Advertising, Marketing, Events, Publishing Nolcha Fashion Week Advisory Board Members Alexa Winner Alyson Campbell Beth Anderson Corey J. Stanford David Salvatore Dawn Del Russo Denise Fleming Jaimen Stefko Jamie Koff Jennifer Margolin Lilly Berelovich Alexa Winner Company AMP3 PR Chic Galleria FashionAdvance.com Town Real Estate Bella Dawn Look Los Angeles Lucky Magazine Fabric 2 Finish Red Sole Diary Fashion Snoops Mercedes Gonzalez Global Purchasing Group Michael Stanley Rosenthal & Rosenthal, Inc. Michelle Henley Fashion Edits Nancy Johnson Optimyze Nina Tsang Fashion Monitor Oley Dicenso We Connect Fashion Rick Weinstein Searle NYC Siboney Colyer Armani Exchange Vanessa Di Palma Wright Farasha
23 Contact Greg Bloom Nolcha 350 Fifth Ave. 59th FL New York NY 10118
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