RELAX. Hidden Gems. Redken says JUNE 2014 TREASURES NOT TO BE KEPT CLOSE TO YOUR CHEST

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1 JUNE 2014 Redken says RELAX Find out how you can enjoy a week-long stay at a 4* apartment, on us! Hidden Gems TREASURES NOT TO BE KEPT CLOSE TO YOUR CHEST 1

2 Sarah Power General Manager, Redken and Pureology, UK and Ireland Dear Redken Tribe, With summer upon us we re offering every salon the chance to stay free in a luxury villa or apartment for a whole week. There are many villas/apartments to choose from and each one sleeps up to six people. To qualify for your weeks stay all you need to do is add some of our Redken hidden gems to your order. Our Redken hidden gems are an edited selection of Redken products that are our salon s must haves. Chosen across color, haircare and styling they are products that will immediately improve your business. During the summer months blonde is the only color to be! Whether it s sunkissed highlights or beachy blonde locks, you want to ensure your client s blonde color stays looking fresh. The sun can threaten your client s hair color; too much brassiness or the sun lightening caramel tones are common client complaints. Now, with the launch of Blonde Idol your clients can protect the tone of their blonde between salon visits. Don t forget to book your tickets for our summer Redken Nights season! Join us for evenings of inspirational color and insight into the trends for 2015 with Redken Nights with Francesco Fontana of Essensuals Artistic Team on 30th June and Redken Nights with Lisa Shepherd, Redken Color Consultant on 6th August. Tickets are just 50 or 5,000 Club 5th Avenue points bring the whole team for a fantastic fun evening out! See pages 18 & 19 for all your Redken & Pureology Education needs. ENGAGE WITH US DO YOU NEED EXCITING CONTENT FOR YOUR SOCIAL MEDIA PLATFORMS? Head to: to download all of our latest videos, imagery & posts. /RedkenUK /Redken_UK /UKRedken /RedkenUK /PureologyUK /Pureology_UK SALON FEATURE: MARK LEESON WHAT DO YOU AND YOUR CLIENTS LIKE ABOUT REDKEN? I think the sheer quality of the styling and care products are incredible. There are so many hero products and they always deliver on their promise. Redken is a very cool brand. WHAT ARE YOUR FAVOURITE REDKEN S AND WHY? All Soft is brilliant for anyone who needs help with overprocessed and thick, tangled hair. We also love the new Pillow Proof range it s such a great concept, and works well with our clients who want an extra few days out of their salon blow-dry. YOU RE A BIG AWARD WINNER, WHAT S THE FAVOURITE LOOK YOU VE CREATED? If I had to choose one, it would be this image from my first British Hairdresser of the Year nomination. I loved this shoot; it was such a major turning point in my career to be nominated for this hugely prestigious title, and the collection took so much brainstorming, planning and research. This image in particular I think is so impactful and ticks all the boxes. WHAT IS YOUR STYLISTS REDKEN GO TO KIT ON THE SALON FLOOR? Smooth Lock Stay Sleek is a hero product for us all, and the new Pillow Proof Blow Dry Primer has been a big hit with all the team. Quick Tease 15, Iron Shape 11 and Satinwear 02 are also all big hits for us. YOU VE BEEN NOMINATED FOR BRITISH HAIRDRESSER OF THE YEAR, WHAT IS YOUR INSPIRATION? The runways are always an inspiration and what s happening on the streets as well as the young talent in my salon. I love the more relaxed mermaid waves that are big this year, soft wispy strands and the un-groomed look is great. WHAT INSPIRATION DID YOU TAKE AWAY FROM REDKEN SYMPOSIUM LONDON? We were all so inspired in a major way and everyone talks about it in the salon. I think it was an incredible team building exercise for us, and inspired us in so many ways from a creative side, from a business perspective and it also filled us with confidence that we re part of a great family with Redken. - MARK LEESON MARK LEESON SALON CURVACEOUS FULL SWIRL OF THE MONTH OF THE MONTH BREAK THE RULES CAN T LIVE WITHOUT Full Swirl is a 2 in 1 cream/serum formula that fights frizz, seals in moisture and locks out humidity. It is also great for full-bodied curls that need to be elongated. Control for all curl types. HOW TO USE Apply evenly through damp or dry hair. Leave in, style as usual. GET THE LOOK GOLDEN GLOW SERVICE: HAIRPAINTING Natural Level 5, Light Brown HIGHLIGHT FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder 2oz. 30 vol. Pro-oxide Cream Developer GLAZE FORMULA 1oz. Shades EQ Gloss ½oz. 09G Vanilla Creme Shades EQ Gloss ½oz. 09N Café Au Lait Shades EQ Gloss 2oz. Shades EQ Processing Solution You know when that client visits with seriously damaged, distressed hair from way too many chemical services! Blow-dry in Cat treatment for instant strength and manageability. Not only will it eliminate that stretch but also leaves a natural shine. Seriously, you won t believe the instant result. CRAIG CHAPMAN CRAIG CHAPMAN HAIR DESIGN Velvet Gelatine 07 and Aerate 08. I love these products firstly because it leads us into a new era of the classic mousse with fantastic new gel and foam like textures. These products activate with heat and are super lightweight creating shine and versatility providing the hair with a beautiful cushioned blow-dry effect like no mousse can. LEO BANCROFT LEO BANCROFT SALON 2 3

3 ON THE TV... HAVE YOU SPOTTED REDKEN ON THIS MORNING? WITH REDKEN ARTIST LEO BANCROFT PURE VOLUME Get oodles of Volume from the off IN THE NEWS... VELVET GELATINE 07 Leo used Velvet Gelatine cushioning blow-dry gel to create a beautiful transformation. MAY 2014 OUR FIRST PUREOLOGY FLAGSHIP WITH PUREOLOGY AMBASSADOR GEORGE NORTHWOOD STRENGTH CURE Fabulous Lengths MAY 2014 AERATE 08 Leo Bancroft created a beautiful Mother s Day makeover, using Aerate for its anti-frizz qualities! PURE VOLUME Instant Levitation Mist Your fine hair capsule wardrobe MAY 2014 /RedkenUK /Redken_UK /UKRedken /RedkenUK /PureologyUK

4 YOUR SALON CAN HAVE A WEEK LONG STAY AT A 4* APARTMENT CLOSE YOUR EYES, TAKE A BREATH AND FEEL THE WARM SUNSHINE ON YOUR SKIN, SMELL THE SALTY SEA AND COCONUT IN YOUR SUN CREAM..OR IS IT YOUR PINA COLADA? Make this day dream a reality with our unmissable new offer! We re giving you a FREE 4* APARTMENT FOR UP TO 6 PEOPLE in a destination of your choice. GET IT WHILE IT S HOT ONLY 500 AVAILABLE! WHERE WILL YOU STAY? THE PARTY APARTMENT THE CITY BREAK THE GET-AWAY-FROM-IT-ALL CHOOSE FROM DESTINATIONS AROUND THE WORLD... STEP 1 Add some of our best haircare, styling and color products to your order STEP 2 Receive your ACTIVATION in a red envelope in your order STEP 3 Visit love-rewards.com/hiddengems rewards page and enter your ACTIVATION by 31/12/14 STEP 4 Receive a confirmation with a BOOKING to book your dream destination on apartments4you.com LOCATIONS * 50+ COUNTRIES * 6 Promoter: Redken, a trading division of L Oréal (UK) Limited, of 255 Hammersmith Road, London W6 8AZ. This promotion is open to the first 500 Redken stockist UK/ ROI salons that reach a minimum net spend of 2,000/ 2,450 on Redken products in one order between 1 June - 31 July 2014 ( Eligible Salons ). The eligible salons will receive a leaflet containing a code with the relevant order ( Activation Code ) which they must enter on by 23:59 on 31 December 2014 to receive a booking code ( Booking Code ) by . Eligible Salons must use their Booking Code on the Apartments4you website, by 23:59 on 31 March Booking Code entitles Eligible Salons to book 7 nights accommodation in self-catering resorts for up to 6 people in worldwide locations as listed on Booking Codes are only valid on the Late Deals section, which means Eligible Salons must book using their Booking Code maximum 6 weeks prior to departure. This offer excludes any additional charges such as flights, trains, transfers, insurance, car hire, visas, passports, subsistence, vaccinations, spending money, any local taxes. The persons travelling must be 18 or over unless parents are accompanying their children under 18. Peak travel months such as school and public holidays will be extremely limited. Not all locations will be available on all dates. All bookings are subject to availability and Apartment4you booking conditions. For full Terms and Conditions, please visit NOW COLLECT YOUR HIDDEN GEMS TO QUALIFY FOR YOUR APARTMENT... *Availability in each location will vary depending on the time of booking. 7

5 QUALIFY FOR YOUR HOLIDAY APARTMENT NOW BY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER INNOVATIONS 4 THAT WILL HAVE YOU JETTING AWAY WORLDWIDE BEST-SELLERS THE CHALLENGE BEFORE BEFORE BEFORE TOO FLAT? LACK OF VIBRANCY? TOO BRASSY/WARM? WEAK COVERAGE? 10AV 10G 10G 7GC 8AA 6AG BEFORE 5VB 4GB CHROMATICS SHADES EQ HIDDEN GEMS 5GI 4VR 07GB 08GG 08C 08GG 06AA 06RB 06AA 04WG CRYSTAL WHICH GEMS WILL YOU ADD TO YOUR COLLECTION? 09B 09V CRYSTAL 03R 04WG 08GG 2 1. DIAMOND OIL: Luxurious oil with silicone-free formula leaves hair 3x stronger* and more conditioned with 2x more shine** 2. SHAPE FACTOR 22: Our highest holding sculpting cream paste with hairspray polymer system. Ultimate sculpting technology & reshaping power like a hairspray. 3. QUICK TEASE 15: Get instant lift and hold with this backcombing finishing spray 4. ROUGH PASTE 12: Our #1 best-seller worldwide, mould and shape your style with ease 5. ANTI-SNAP: A cult favourite for preventing breakage up to 73%***, the perfect leave-in treatment to help grow long and healthy hair. CHROMATICS 10Av (10.12) 10G (10.3) 4Vr (4.26) 4Gb (4.31) 5Vb (5.25) 5Gi (5.32) SHADES EQ GLOSS GOLD DIP (08GG) BONFIRE (06AA) CAYENNE (08C) CHERRY COLA (06RB) PLATINUM ICE (09V) ROXY RED (03R) REDKEN STYLING DIAMOND OIL SHATTERPROOF SHINE SHAPE FACTOR 22 QUICK TEASE 15 ROUGH PASTE 12 EXTREME ANTI-SNAP HERO YOUR GEMS Simplify your client s shopping experience by heroing these best-sellers with our new top 5 displays, inspired by the recent trend in luxury merchandising. 6Ag (6.17) STERLING (09B) 7Gc (7.34) SUN TEA (04WG) 8 8Aa (8.11) BUTTERSCOTCH (07GB) CRYSTAL *Measured as a resistance to brushing. Diamond Oil, & Shatterproof Shine vs classic shampoo on bleached hair. **Instrumental test. Diamond Oil, & Shatterproof Shine vs unwashed hair. ***Breakage from brushing. Extreme, and Anti-Snap vs. a classic shampoo on bleached hair. 9

6 HAPPY FATHER S DAY PREPARE YOUR SALON FOR THE 15TH JUNE DAD, YOU RE A CUT ABOVE THE REST! WHY NOT TRY THESE FATHER S DAY TOP TIPS: Gift wrapping Host a special Father s Day event Introduce a hot towel service to give dad a real treat Offer a present to dads or free kids haircut when he books his own ONLINE: Remind your clients about Father s Day by ing your database Use provided social media content LET YOUR CUSTOMERS CHOOSE THEIR BLONDE WHICH BLONDE LOOK WILL YOU CHOOSE TODAY? #NOTABOXEDBLONDE ALL IMAGES AVAILABLE FOR DOWNLOAD ON REDKENPUREOLOGYCONTENT.CO.UK COOL COOL CHIC CHIC GOLDEN BABY BLONDE GLOW BALANCED BLONDE GILDED HIGHLIGHTED GLAMOUR HEAVEN VIP PLATINUM /RedkenUK /Redken_UK /RedkenUK BABY BLONDE BLONDE TRANSFORMATION HIGHLIGHTED GOLDEN GLOW HEAVEN TOUCH GILDED OF OF GLAMOUR GOLD BLONDE TOUCH OF TRANSFORMATION GOLD MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS. #NOTABOXED BLONDE WASH AWAY A HARD DAY CLEAN BREW EXTRA CLEANSING SHAMPOO When to use Clean Brew To remove styling products build-up from clays or waxes For oily hair and scalp For daily use Intensely cleanses to eliminate dirt and oil Helps balance the scalp #NOHANGOVER ANTI-GRIT TECHNOLOGY MALT BREWERS YEAST ORANGE ZEST

7 COMING BACK SOON! HOLD A BLOW-DRY EVENT THE BEAUTY OF BLOW-DRY EVENTS IS THAT YOU CAN CUSTOMISE THEM TO SUIT ANY OCCASION OR NEED - IT S A GREAT OPPORTUNITY FOR CLIENTS TO TREAT THEMSELVES TO AMAZING HAIR AND HAVE A FUN NIGHT OUT. TAKE THE OPPORTUNITY TO TRANSFORM A BASIC SERVICE INTO A FUN EXPERIENCE Consider adding fun extras like manicures, drinks, refreshments and more. EDUCATE YOUR CLIENTS ABOUT YOUR FAVOURITE REDKEN S To get products into the hands of clients it is a good idea to include a free product like Pillow Proof Extender. Don t forget to include this in the ticket price. GROW YOUR STYLISTS FINISHING SKILLS Events are the perfect opportunity to give your junior stylists more experience. SHOW CLIENTS YOU RE THEIR GO-TO STYLE RESOURCE You can inspire your clients by adding a theme to your event or basing it on the latest trends. HOLD BLOW DRY EVENTS REGULARLY Events give your clients something to look forward to and keeps them interested in your salon. GIVE YOUR CLIENTS AN INCENTIVE TO COME BACK When clients leave the event give them a card that offers money off next time. WHY NOT MAKE THE PILLOW PROOF LOOKS THE THEME OF YOUR BLOW-DRY EVENT? SUMMER COLOR CONSULTATION OK, SO YOUR CLIENT WANTS TO MIX THINGS UP: BUT HOW DARING DOES SHE WANT TO GO? AN OH-SO-SUBTLE CHANGE HOW OFTEN ARE YOU WILLING TO KEEP ON TOP OF YOUR COLOR? My hair style needs to be as low commitment as possible! GO BRONDE; You are no longer forced to choose between brown and blonde. This sunkissed color is low commitment as root growth isn t as drastically visible. I ll touch up my color when necessary, as long as it doesn t take too long! SUBTLE HIGHLIGHTS; Highlights can be every girls best friend even those pushed for time! Add a few face framing highlights to light up any style! I M WANTING TO TURN HEADS, BUT NOTHING TOO DARING QUITE YET! ARE BANGS YOUR THING? NO a fringe is too much commitment for me CONTRAST BLONDE HAIR WITH DARK BROWS Smoulder with a strong brow against soft blonde locks. It s a bolder look, and will add mystery to your style! YES! BLUNT BLONDE BANGS Sharp, sweet and not too drastic. We love the addition of a fringe with these beautiful warm tones. I M A REDKEN REBEL LET S GO WILD ARE YOU WILLING TO ADD SERIOUS COLOR CONTRAST? NO way, I m a blonde through and through BEACH-BABE PIXIE CUT For the more daring blonde, this cut is super sexy. Stick with block color for a more striking finish! YES, the more color, the better CROWNLIGHTS This trend will seriously shake things up this summer! Crownlights can be as daring as you like - our favourite is Chromatics 5W in the root against platinum blonde. To create this, you ll need: To create this, you ll need: To create this, you ll need: To create this, you ll need: To create this, you ll need: To create this, you ll need: FORGET ME KNOT A TOUGH-CHIC KNOT WITH LOOSE ENDS STAY SLEEK A SLEEK BLOWOUT WITH NATURAL MOVEMENT Help maintain with Root rage from our Express Color Menu. Help maintain with Brighter lights from our Express Color Menu. Help maintain with Glossy locks from our Express Color Menu. Create with Creative Color. 12 WE RE SORRY! PILLOW PROOF EXPRESS PRIMER IS SO POPULAR WE VE HAD STOCK ISSUES! ASK YOUR SALES CONSULTANT TO JOIN THE PILLOW PROOF EXPRESS PRIMER WAITING LIST NOW ARE YOU AN SALON YET? 13

8 PULL-OUT POSTER GOLDEN GLOW SERVICE: HAIRPAINTING Natural Level 5, Light Brown HIGHLIGHT FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder 2oz. 30 vol. Pro-oxide Cream Developer GLAZE FORMULA 1oz. Shades EQ Gloss ½oz. 09G Vanilla Creme Shades EQ Gloss ½oz. 09N Café Au Lait Shades EQ Gloss 2oz. Shades EQ Processing Solution COOL CHIC SERVICE: HIGHLIGHTS + GLAZE Natural Level 6, Dark Blonde with existing highlights HIGHLIGHT FORMULA 1 2 scoops Flash Lift Maximum Power Lightening Powder 2oz. 30 vol. Pro-oxide Cream Developer HIGHLIGHT FORMULA 2 2oz. Shades EQ Cream 2oz. 10 vol. Pro-oxide Cream Developer GLAZE FORMULA 1.9oz. Shades EQ Gloss 0.1oz (a couple of caps) 09V Platinum Ice Shades EQ Gloss 2oz. Shades EQ Processing Solution TOUCH OF GOLD SERVICE: EXPRESS HIGHLIGHTS Natural Level 5, Dark Brown HIGHLIGHT FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder 2 oz. 40 vol. Pro-oxide Cream Developer GLAZE FORMULA ½ oz. 09AA Papaya Shades EQ Gloss ½ oz. 09G Vanilla Creme Shades EQ Gloss 1 oz. Crystal Clear Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution HIGHLIGHT HEAVEN SERVICE: FULL HIGHLIGHTS Natural Level 6, Dark Blonde with existing highlights HIGHLIGHT FORMULA 1 1 oz. EL-N Color Fusion Extra Lift 2 oz. 40 vol. Pro-oxide Cream Developer HIGHLIGHT FORMULA 2 1 scoop Blonde Glam 1 oz. 20 vol. Pro-oxide Cream Developer LOWLIGHT FORMULA 1 oz. 06N Moroccan Sand Shades EQ Gloss 1 oz. Shades EQ Gloss Processing Solution BALANCED BLONDE SERVICE: REBALANCING Natural Level 6, Dark Blonde with existing color BASE FORMULA 1 ½ oz. 09V Platinum Ice Shades EQ Gloss ½ oz. 06T Iron Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution HIGHLIGHT FORMULA 1 part Blonde Glam Ammonia-Free Conditioning Cream Lightener 2 parts 20 vol. Blonde Glam Conditioning Cream Developer GLAZE FORMULA 1 oz. Shades EQ Gloss ½ oz. 09T Chrome Shades EQ Gloss ½ oz. 09V Platinum Ice Shades EQ Gloss 2 oz. Shades EQ Processing Solution VISIT REDKENPUREOLOGYCONTENT.CO.UK TO DOWNLOAD THE COMPLETE TECHNIQUE GUIDE FOR ALL THE LOOKS! GILDED GLAMOUR SERVICE: BASE COLOR + HIGHLIGHTS Natural Level 4 Medium Blonde BASE FORMULA ZONE 1 2 oz. 6N Toasted Almond Shades EQ Cover Plus 2 oz. 20 vol. Pro-oxide Cream Developer ZONE 2 2 oz. Shades EQ Cover Plus 2 oz. 20 vol. Pro-oxide Cream Developer HIGHLIGHT FORMULA 1 2 scoops Flash Lift Maximum Power Lightening Powder 2 oz. 40 vol. Pro-oxide Cream Developer HIGHLIGHT FORMULA 2 1 oz. EL-T Color Fusion Extra Lift 2 oz. 40 vol. Pro-oxide Cream Developer GLAZE FORMULA 1 oz. 09G Vanilla Creme Shades EQ Gloss 1 oz. 09AA Papaya Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution VIP PLATINUM SERVICE: DOUBLE PROCESS Natural Level 8, Light Blonde with existing color BASE FORMULA ZONE 1 2 scoops Flash Lift Maximum Power Lightening Powder 2 oz. 30 vol. Pro-oxide Cream Developer ZONE 2 2 scoops Flash Lift Maximum Power Lightening Powder 2 oz. 10 vol. Pro-oxide Cream Developer GLAZE FORMULA 1 ½ oz. Shades EQ Gloss ½ oz. 09T Chrome Shades EQ Gloss 2 oz. Shades EQ Gloss Processing Solution PRINCIPLES OF HIGHLIGHTING 110 or 11,000 Club 5th Avenue points CREATIVE COLOR WITH LISA SHEPHERD 360 or 36,000 Club 5th Avenue points COLORING OUT OF YOUR MIND 250, 25,000 Club 5th Avenue points LONDON, MANCHESTER & DUBLIN! 1. Gently cleanse with a caring, ph balanced, sulfate-free shampoo to soften with lightweight moisture. 2. Maintain salon-perfect blonde at home with new dual chamber treatments, releasing a customisable blend of conditioner and direct dye to preserve platinum and golden tones *These courses shown above are not blonde specific (except Principles of Highlighting) but they will be using lightners in partnership with the whole color range.

9 PUREOLOGY AMBASSADOR Why I chose Pureology BECOME THE PERFECT PUREOLOGY SALON SELLING OUT QUICKLY! REMEMBER TO ORDER THE LIMITED EDITION INSTYLE AWARD GIFT SETS COMPLIMENTARY TREATMENTS WORTH UP TO VOLUME INCLUDES: Pure Volume Pure Volume Condition Pure Volume Instant Levitation Mist PRECIOUS OIL INCLUDES: Precious Oil Shamp oil Precious Oil Softening Condition Precious Oil Versatile Caring Oil 125ml HYDRATE INCLUDES: Hydrate Hydrate Condition Hydrate Shine Max 125ml Pureology Ambassador, George Northwood, dropped into Head Office to speak to the team about all things Pureology, and we couldn t wait to share his answers with you.. PERFECT 4 PLATINUM INCLUDES: Perfect 4 Platinum Perfect 4 Platinum Condition Perfect 4 Platinum Miracle Filler Treatment 145ml SUPER SMOOTH INCLUDES: Super Smooth Super Smooth Condition Super Smooth Relaxing Serum SHELF 1 Pure Volume Pure Volume Condition Pure Volume 200ml Pure Volume Instant Levitation Mist Litres NEW! SHELF 2 NEW Strength Cure NEW Strength Cure Condition NEW Strength Cure Fabulous Lengths Treatment 95ml NEW Strength Cure Split End Salve 50ml NEW Strength Cure Restorative Masque There is something in there for every single one of my clients... One of the most exciting openings this year! George Northwood opened the FIRST Pureology Flagship salon on April 23rd. The salon opened with a BANG, with celebrities like Alexa Chung attending, not to forget top editors from Vogue and Grazia, to name a few! Discover George s Pureology salon yourself at 24 Wells Street, W1. Have you got any Questions for George? /PureologyUK Precious Oil Shamp oil Precious Oil Softening Condition Precious Oil Versatile Caring Oil 125ml Precious Oil Masque Perfect 4 Platinum Perfect 4 Platinum Condition Perfect 4 Platinum Miracle Filler Treatment 145ml Perfect 4 Platinum Masque 200ml 16 Tweet Pureology with #AskGeorge /Pureology_UK 17 SHELF 3 SHELF 4 SHELF 5 Hydrate Hydrate Condition Hydrate Shine Max 125ml Hydrate Hydra Whip SHELF 6 Super Smooth Super Smooth Condition Super Smooth Relaxing Serum Purify

10 EDUCATION FOCUS SUMMER COLOR EDUCATION! SOPHOMORE TIER: EXPRESS COLOR ER 170 OR 17,000 PTS 2nd July London Exchange 15th July Manchester Exchange 23rd July London Exchange JULY S STAR COURSE MEN S STREET STYLE WITH LEE STAFFORD Lee will inspire you with this year s trends to keep your fashion conscious male clients at the cutting edge. You will be challenged on creativity and technique. 28th July, Manchester Exchange, 245 OR 24,500 POINTS Busy in the salon over the summer? Try our one day Express Color platforms at our Exchanges around the country. FRESHMAN TIER: EXPRESS PRINCIPLES OF COLOR 160 OR 16,000 PTS 1st July London Exchange 1st July Manchester Exchange 14th July London Exchange 27th July Leeds Exchange FRESHMAN TIER: PRINCIPLES OF HIGHLIGHTING WITH MICHELLE MARSHALL 110 OR 11,000 PTS 9th June London Exchange 14th July Manchester Exchange LOOKING FOR COLOR EDUCATION FOR EVERYONE IN THE TEAM? FRESHMAN TIER: FOUNDATION COLOR WITH SUE HARRISON 120 OR 12,000 PTS 2nd June Leeds Exchange 9th July London Exchange SENIOR TIER: COLORING OUT OF YOUR MIND WITH KELLY SCOTT 250 OR 25,000 PTS 22nd July London Exchange SENIOR TIER: CREATIVE DESIGN & COLOR SURGE WITH CHRIS MOODY & ADAM BROWNE 250 OR 25,000 PTS 4th August Manchester Exchange REDKEN EDUCATION JULY & AUGUST LONDON Date Tier Course Category Price/Points Tier 1: Freshman Principles of Color Color 160 / 16,000pts Tier 2: Sophomore Express Color ER Color 170 / 17,000pts Tier 1: Freshman Foundation Color Color 120 / 12,000pts Tier 1: Freshman Express Principles of Color Color 170 / 17,000pts Tier 3: Senior Coloring Out Of Your Mind with Kelly Scott Inspiration 250 / 25,000pts Tier 2: Sophomore Express Color ER Color 170 / 17,000pts Tier 1: Freshman Principles of Color Day 1 Color 245 / 24,500pts Principles of Color Day Tier: All Redken Nights: Lisa Shepherd Inspiration 50 / 5,000pts Tier 1: Freshman Express Principles of Color Color 160 / 16,000pts Tiers 3 & 4: Senior & Coach Discover Digital with Pancentric Digital 170 / 17,000pts Tier 1: Freshman Express Principles of Color Color 160 / 16,000pts MANCHESTER Date Tier Course Category Price/Points Tier 1: Freshman Principles of Color Color 160 / 16,000pts Tier: All Group Training Complimentary Tier 1: Freshman Principles of Highlighting with Michelle Marshall Color 110 / 11,000pts Tier 2: Sophomore Express Color ER Color 170 / 17,000pts Tier 3: Senior Men s Street Style with Lee Stafford Mens 245 / 24,500pts Tiers 3 & 4: Senior & Coach Pure Business with Sue Davis Pureology 245 / 24,500pts Tier 3: Senior Creative Design & Color Surge with Chris Moody & Adam Browne Inspiration 250 / 25,000pts Tier 1: Freshman Express Principles of Color Color 170 / 17,000pts Tier 2: Sophomore Color ER Day 1 Color 260 / 26,000pts Color ER Day 1 LEEDS Date Tier Course Category Price/Points Tier 1: Freshman Express Principles of Color Color 160 / 16,000pts DUBLIN Date Tier Course Category Price/Points Tier 3: Senior Design Cutting with Kazumi Design How can you increase your Pureology Business? Join Pureology Artist Sue Davis for a day of ideas and inspiration for your business around promotions and incentives, motivating your team and engaging clients building repeat business and achieving your targets! 29th July Manchester Exchange, 245, 24,500 points, Senior & Coach tier TO BOOK YOUR EDUCATION PLEASE CONTACT YOUR SALES CONSULTANT OR CALL REDKEN BOOKINGS ON DON T FORGET TO LOG ON TO FOR EDUCATION ON DEMAND AND EDUCATION DATES AND PLATFORM INFORMATION. FOLLOW US ON 19

11 REDKEN COLOR CHROMATICS BEYOND COVER PERMANENT COLOR CHROMATICS PERMANENT COLOR BEYOND COVER P CHROMATICS BEYOND COVER 9NW (9.03) P CHROMATICS BEYOND COVER 7NW (7.03) P CHROMATICS BEYOND COVER 5NW (5.03) P CHROMATICS BEYOND COVER 8Ago (8.13) P CHROMATICS BEYOND COVER 10Ago (10.13) P CHROMATICS BEYOND COVER 10Gi (10.32) P CHROMATICS BEYOND COVER 8Gi (8.32) P CHROMATICS BEYOND COVER 6Gi (6.32) P CHROMATICS BEYOND COVER 6Br (6.56) P CHROMATICS BEYOND COVER 4Br (4.56) P CHROMATICS BEYOND COVER 9Gb (9.31) P CHROMATICS BEYOND COVER 7Gb (7.31) P CHROMATICS BEYOND COVER 5Gb (5.31) P CHROMATICS BEYOND COVER 5Bc (5.54) P CHROMATICS BEYOND COVER 7Cr (7.46) P CHROMATICS BEYOND COVER 5Cr (5.46) P CHROMATICS BEYOND COVER 7lg (7.23) P CHROMATICS BEYOND COVER 5lg (5.23) P CHROMATICS BEYOND COVER 6Bv (6.56) P CHROMATICS BEYOND COVER 4Bv (4.56) P P P P P P P P P P P P P P P P P P P NATURAL CHROMATICS 2N (2) NATURAL CHROMATICS 3N (3) NATURAL CHROMATICS 4N (4) NATURAL CHROMATICS 5N (5) NATURAL CHROMATICS 6N (6) NATURAL CHROMATICS 7N (7) NATURAL CHROMATICS 8N (8) NATURAL CHROMATICS 9N (9) NATURAL CHROMATICS 10N (10) NATURAL ASH/ash CHROMATICS 6Aa (6.11) ASH ASH/blue CHROMATICS 8Aa (8.11) ASH CHROMATICS 1Ab (1.1) ASH blue CHROMATICS 5Ab (5.1) ASH blue CHROMATICS 7Ab (7.1) ASH blue CHROMATICS 9Ab (9.10) ASH blue ASH/violet CHROMATICS 8Av (8.12) ASH violet CHROMATICS 10Av (10.12) ASH violet ASH/green CHROMATICS 4Ag (4.17) ASH green CHROMATICS 6Ag (6.17) ASH green P CHROMATICS 10Gr (10.36) GOLD red MOCHA GEMS CHROMATICS 8Ag (8.17) ASH green GOLD/beige P SEQ COVER PLUS 4M 60ML P CHROMATICS 4Gb (4.31) GOLD beige P SEQ COVER PLUS 6M 60ML P CHROMATICS 6Gb (6.31) GOLD beige P SEQ COVER PLUS 8M 60ML P CHROMATICS 8Gb (8.31) GOLD beige 20 P CHROMATICS 10Gb (10.31) GOLD beige P SEQ COVER PLUS 60ML 21 P HIDDEN GEMS MAKE SURE YOU VE TRIED OUR HIDDEN GEMS! P P P P P P IRIDESCENT/gold CHROMATICS 5lg (5.23) IRIDESCENT gold CHROMATICS 6Ig (6.23) IRIDESCENT gold CHROMATICS 8lg (8.23) IRIDESCENT gold CHROMATICS 10lg (10.23) IRIDESCENT VIOLET/brown CHROMATICS 3Vb (3.25) VIOLET brown CHROMATICS 5Vb (5.25) VIOLET brown ASH/gold P CHROMATICS 5Ago (5.13) P CHROMATICS 7Ago (7.13) P CHROMATICS 9Ago (9.13) P P P P P P P P BROWN/red CHROMATICS 3Br (3.56) BROWN red CHROMATICS 5Br (5.56) BROWN red GOLD/gold CHROMATICS 5Gg (5.33) GOLD gold CHROMATICS 7Gg (7.33) GOLD gold VIOLET/violet CHROMATICS 3VV (3.22) Violet violet CHROMATICS 5VV (5.22) Violet violet VIOLET/red CHROMATICS 4Vr (4.26) VIOLET red CHROMATICS 6Vr (6.26) VIOLET red RED/violet P CHROMATICS 5Rv (5.62) RED/red P CHROMATICS 4Rr (4.66) P CHROMATICS 6Rr (6.66) P P P P P P P P P P P P P P P P P P P P RED CHROMATICS 4R (4.6) RED CHROMATICS 6R (6.6) RED COPPER CHROMATICS 5C (5.4) COPPER CHROMATICS 7C (7.4) COPPER CHROMATICS 9C (9.40) COPPER COPPER/red CHROMATICS 5Cr (5.46) COPPER red CHROMATICS 7Cr (7.46) COPPER red COPPER/gold CHROMATICS 6Cg (6.43) COPPER gold CHROMATICS 8Cg (8.43) COPPER gold GOLD CHROMATICS 4G (4.3) GOLD CHROMATICS 6G (6.3) GOLD CHROMATICS 8G (8.3) GOLD CHROMATICS 9G (9.30) GOLD CHROMATICS 10G (10.3) GOLD BROWN/violet CHROMATICS 5Bv (5.52) BROWN violet CHROMATICS 3Bv (3.52) BROWN violet GOLD/copper CHROMATICS 7Gc (7.34) COPPER gold CHROMATICS 9Gc (9.34) COPPER gold GOLD/red CHROMATICS 6Gr (6.36) GOLD red CHROMATICS 8Gr (8.36) GOLD red P P P P P P P P P P P P P P P P P GOLD/iridescent CATALOGUE CHROMATICS 5Gi (5.32) GOLD iridescent CHROMATICS 7Gi (7.32) GOLD iridescent CHROMATICS 9Gi (9.32) GOLD iridescent GOLD/mocha CHROMATICS 4Gm (4.35) GOLD/mocha CHROMATICS 6Gm (6.35) GOLD/mocha BROWN/copper CHROMATICS 4Bc (4.54) BROWN copper CHROMATICS 6Bc (6.54) BROWN copper NATURAL WARM CHROMATICS 2NW (2.03) NATURAL WARM CHROMATICS 3NW (3.03) NATURAL WARM CHROMATICS 4NW (4.03) NATURAL WARM CHROMATICS 5NW (5.03) NATURAL WARM CHROMATICS 6NW (6.03) NATURAL WARM CHROMATICS 7NW (7.03) NATURAL WARM CHROMATICS 8NW (8.03) NATURAL WARM CHROMATICS 9NW (9.03) NATURAL WARM CHROMATICS 10NW (10.03) NATURAL WARM CHROMATICS COLOR FUSION EXTRA LIFT PERMANENT COLOR NEW SHADES EQ COVER PLUS DEMI- PERMANENT COLOR NATURAL P SEQ COVER PLUS 2NN 60ML P P SEQ COVER PLUS 4NN 60ML SEQ COVER PLUS 6NN 60ML P SEQ COVER PLUS 8NN 60ML GOLD P SEQ COVER PLUS 3G 60ML P SEQ COVER PLUS 5G 60ML P SEQ COVER PLUS 7G 60ML COPPER COPPER P SEQ COVER PLUS 6CC 60ML P NEW SEQ COVER PLUS 8CC 60ML GOLD BEIGE P NEW SEQ COVER PLUS 07GB 60ML P NEW SEQ COVER PLUS 05GB 60ML RED P SEQ COVER PLUS 4RR 60ML P P EXTRA LIFT TITANIUM P EXTRA LIFT VIOLET P EXTRA LIFT BLUE P EXTRA LIFT LIGHT NATURAL P EXTRA LIFT MEDIUM NATURAL P EXTRA LIFT GREEN SEQ COVER PLUS 6RR 60ML REDKEN COLOR SHADES EQ CREAM DEMI- PERMANENT COLOR P P P P P GOLD 05G GILDED AGE NATURAL GREEN 05NGr STARLIGHT NATURAL ASH 03NA DARK CHOCOLATE 06NA COOL COCOA 09NA SLATE BLONDE VIOLET P V RICH IRIS P V FRESH LAVENDER P V SOFT LILAC P P P P P P P P P P P P HIDDEN GEMS WARM NATURAL 05WN SANDY SABLE 07WN CHAI TEA 09WN SUMMER WHEAT WARM BEIGE 05WB GOLDEN HAZEL 09WB GOLDEN VANILLA GOLD IRIDESCENT 06GI ANTIQUED GOLD 08GI ICED GOLD GOLD COPPER 07GC BURNISHED COPPER 09GC GOLDEN SIENNA BROWN COPPER 06BC RICH AMBER BROWN RED 03BR BURGUNDY WINE 05BR GARNET SAND RED RED P RR CHOCOLATE CHERRY P RR POLISHED RUBY P RR STRAWBERRY LEMONADE COPPER P C SHINY PENNY P C PERSIMMON COPPER RED P CR CANDLE FLAME P CR FIRECRACKER P MAKE SURE YOU VE TRIED OUR HIDDEN GEMS! WHICH GEMS WILL YOU ADD TO YOUR COLLECTION? HIDDEN SHADES EQ GLOSS DEMI- PERMANENT COLOR TITANIUM T IRON P P P P T CHROME BLUE 01B ONYX 09B STERLING NATURAL 03N ESPRESSO P N WALNUT P P P P P P P P P P P P P P N MOROCCAN SAND 08N MOJAVE 09N CAFE AU LAIT NATURAL BROWN BLONDE 03NB MOCHA JAVA 04NB MAPLE 06NB BRANDY 07NB CHESTNUT 09NB IRISH CREME GOLD BEIGE 06GB TOFFEE 07GB BUTTERSCOTCH 09GB BUTTER CREAM GOLD 03G CINNAMON 05G CARAMEL 06G ST TROPEZ G SAFFRON P P P P P G VANILLA CREME WARM GOLD 04WG SUN TEA 06WG MANGO 08WG GOLD APRICOT COPPER 05C CHILLI C CURRY C CAYENNE P AUBURN ACCENT 03AA TERRACOTTA AA BONFIRE P P AA PAPAYA COPPER BROWN 05CB BROWNSTONE CB AMBER GLAZE P CB SPICE STONE RED BROWN RB CHERRY COLA MAHOGANY VIOLET MV BIRCH P P RED 03R ROXY RED 06R ROCKET FIRE VIOLET V ORCHID P P P P V PLATINUM ICE COPPER COPPER 05CC ELECTRIC SHOCK GOLD GOLD 08GG GOLD DIP 06GG MIDAS TOUCH LIGHTENERS E DEVELOPERS P P P P P BLONDE GLAM PURE LIGHTENING CREAM POWER LIFT BLONDE GLAM PURE LIGHTENING AMMONIA FREE FLASH LIFT LIGHTENING POWDER CHROMATICS OIL IN CREAM DEVELOPER 10 VOL 1L CHROMATICS OIL IN CREAM DEVELOPER 20 VOL 1L CHROMATICS OIL IN CREAM DEVELOPER 30 VOL 1L BLONDE GLAM CREAM DEVELOPERS 20 VOL BLONDE GLAM CREAM DEVELOPERS 30 VOL BLONDE GLAM CREAM DEVELOPERS 40 VOL CATALOGUE SHADES EQ PROCESSING SOLUTION 1L PRO-OXIDE CREAM DEVELOPER 10 VOL PRO-OXIDE CREAM DEVELOPER 20 VOL PRO-OXIDE CREAM DEVELOPER 30 VOL PRO-OXIDE CREAM DEVELOPER 40 VOL FOR BEST COLOR RESULTS USE REDKEN DEVELOPERS

12 REDKEN FOR MEN (NEW PACKAGING SHOWN PHASING IN FROM JANUARY.) HAIRCARE Mint Clean Invigorating Cool Finish Invigorating Go Clean Daily Care Silver Charge Fortifying Silver Clean Spice 2-in-1 Conditioning Clean Brew Extra Cleansing HAIRCARE BLONDE IDOL NEW Custom Tone - Gold 196ml Custom Tone - Violet 196ml MENS STYLING MILD HOLD Get Groomed Finishing Cream MEDIUM HOLD Work Hard Moulding Paste Maneuver Working Wax COLOR EXTEND MAGNETICS NEW Deep Attraction Radiant ml MAXIMUM HOLD Stand Tough Extreme Gel Outplay Texture Putty Dishevel Fiber Cream Firm Grasp Texturising Clay DIAMOND OIL NEW Deep Facets Shatterproof Shine Shatterproof Shine Intense COLOR CAMO Dark Ash 3X60ml 1Na Light Ash 3X60ml 7Na Medium Ash 3X60ml 4Na Medium Natural 3X60ml 5N Light Natural 3X60ml 8N Dark Natural 3X60ml 2N REAL CONTROL ALL SOFT Intense Renewal Heavy Cream Supple Touch Argan 6 90ml STYLING (NEW PACKAGING SHOWN PHASING IN FROM FEBRUARY ONWARDS.) PILLOW PROOF NEW Pillow Proof Express Primer 170ml Pillow Proof Two Day Extender 153ml MOISTURE FLEX NEW Move Ability 05 Lightweight Defining Cream-Paste 50ml Mess Around 10 Disrupting Cream-Paste 50ml Shape Factor 22 Sculpting Cream-Paste 50ml BODY FULL Instant Bodifier Volume Amplifier HEAT STYLING Satinwear 02 Ultimate Blow-Dry Lotion Duo Shield 07 Color Protecting Gel- Cream Iron Shape 11 Ultra Straightening Spray EXTREME Strength Builder CAT Treatment Anti-Snap SMOOTH Two Smooth 03 Smoothing & Strengthening Serum 30ml Velvet Gelatine 07 Cushioning Blow-Dry Gel Align 12 Protective Straightening Lotion CURVACEOUS Ringlet 180ml Full Swirl Wave Ahead 130g VOLUMIZE Full Effect 04 All-Over Nourishing Mousse Rootful 06 Root Lifting Spray Thickening Lotion 06 All Over Body Builder Aerate 08 Cream Mousse 66g Guts 10 Volume Spray Foam SMOOTH LOCK Butter Silk Heat Glide Stay Sleek SHINE Outshine 01 Anti-Frizz Polishing Milk Shine Flash 02 Glistening Mist COLOR EXTEND SUN Take Cover SPF25 HAIRSPRAYS Fashion Work 12 Versatile Working Spray 400ml Quick Tease 15 Backcombing Lift Spray Quick Dry 18 Instant Finishing Spray 400ml Pure Force 20 Non-Aerosol Fixing Spray Control Addict 28 High Control Hairspray 400ml SCALP RELIEF Oil Detox Soothing Balance Dandruff Control HAIR CLEANSING Hair Cleansing Cream TEXTURIZE Powder Grip 03 Mattifying Powder 7g Water Wax 03 Shine Defining Pomade 50ml Rewind 06 Pliable Styling Paste Wax Blast 10 Spray Wax Rough Paste 12 Working Material 75ml Rough Clay 20 Matte Texturiser 50ml INTRA FORCE At Home Intensive Treatment Hair Advanced pack of 42 SIGNATURE LOOK LIMITED EDITION Fashion Waves 07 Texturising Sea Spray Loose Endings 09 Flexible Defining Cream Ruffle Up 14 Volume-Building Gel Take Home Range Color/Natural Thinning Hair from Natural Thinning Hair 145ml Toner Natural Thinning Hair 145ml Treatment Natural Thinning Hair 125ml Color Thinning Hair 145ml Toner Color Thinning Hair 145ml Treatment Color Thinning Hair 125ml CHEMISTRY CHEMISTRY Extreme Shot Phase 500ml Color Extend Shot Phase 500ml All Soft Shot Phase 500ml Smooth Lock Shot Phase 500ml Real Control Shot Phase 500ml Shot Phix 3.5 phix phase Shot Phix 5.5 phix phase PROFESSIONAL BLONDE IDOL COLOR EXTEND MAGNETICS DIAMOND OIL EXTREME BODY FULL SMOOTH LOCK CURVACEOUS REAL CONTROL ALL SOFT MOISTURE INTRA FORCE HAIR CLEANSING REDKEN FOR MEN SEMI PERMANENT SMOOTHING SMOOTH LOCK Step 1 Activator 60ml x3 Step 2 Sealer PERMANENT TEXTURE Shape Control Reducer Resistant Shape Control Reducer Normal Shape Control Reducer Sensitized Smoothing neutralizing cream 1l Vector Plus Creative Curl Inner Secret 22 FOR THE LATEST REDKEN RETAIL OFFERS, SPEAK TO YOUR LOCAL SALES CONSULTANT. 23

13 LARGE MERCHANDISING STAND MEDIUM MERCHANDISING STAND PROMOTIONS AT A GLANCE DIMENSIONS: 2015 X 960 x 385MM VOLUMIZE PUMP UP ANY STYLE DIMENSIONS: 2015 X 700 x 385MM HEAT STYLING HEAT UP YOUR LOOK PILLOW PROOF PILLOW PROOF GET IT FAST, MAKE IT LAST MAKE YOUR MOVE GET IT FAST, MAKE IT LAST SHINE GET GLOSSY HEAT STYLING HEAT UP YOUR LOOK SMOOTH SMOOTH OUT YOUR STRANDS TEXTURIZE TRANSFORM YOUR TEXTURE VOLUMIZE PUMP UP ANY STYLE MAKE YOUR MOVE QUALIFY FOR YOUR 4* HOLIDAY APARTMENT NOW BY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER * CHOOSE FROM DESTINATIONS AROUND THE WORLD LOCATIONS 50+ COUNTRIES HIDDEN GEMS INTRODUCE YOUR CLIENTS TO OUR HIDDEN GEMS WITH OUR TOP 5 DISPLAYS 24 TEXTURIZE TRANSFORM YOUR TEXTURE HAIRSPRAYS SHOW YOUR STYLE WHO S IN CONTROL SHINE GET GLOSSY HAIRSPRAYS SHOW YOUR STYLE WHO S IN CONTROL HAVE THE CONVERSATION Every consultation you have with your client should include information and advice on haircare. While they re in the chair it s a great opportunity to discuss their specific hair needs. In-salon treatments can also help to boost your retail - a sensorial spa experience will make your client want to have the same experience at home! - Sue Davis Sue Davis Salon SMOOTH SMOOTH OUT YOUR STRANDS FIRST-TO-MARKET INNOVATION WITH Offer clients a ph balanced, sulfate-free shampoo to gently cleanse and condition their hair plus new customisable conditioning and color depositing treatments to maintain their salon-perfect tone between visits. WHICH BLONDE LOOK WILL YOU CHOOSE TODAY? #NOTABOXEDBLONDE COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS. /RedkenUK /Redken_UK /RedkenUK THIS MONTH, RECEIVE TOOLS TO DRIVE SALES AND INTRODUCE MORE BLONDE CLIENTS TO SERVICES. All promotions subject to availability, whilst stocks last. Minimum spend applies, speak to your sales consultant to find out more. *Please see page 6 for full terms and conditions. Celebrate our InStyle award in salon with our LIMITED EDITION GIFT SETS FEATURING COMPLIMENTARY TREATMENTS FOR YOUR CLIENT! INSTYLE GIFT SETS AVAILABLE IN 5 SYSTEMS. 25

14 VEGAS BABY!! REDKEN SYMPOSIUM 2015 JANUARY 25-27, 2015 IN LAS VEGAS, NY STILL REELING FROM SYMPOSIUM 2014? INTERNATIONAL REDKEN ARTIST ADAM BROWNE SHOWS YOU HOW HE CREATED HIS GROUNDBREAKING STYLES... We re a mere 6 months from Symposium here s a sneak peak of what s in store Redken Global Color Ambassador Tracy Cunningham, along with David Stanko and a super panel of color celebs will fill your head with the latest buzz in color in an exciting Extra Credits session. Redken UKI Color Consultant Lisa Shepherd will be championing the Express Color concept and teaching you how to make non-color clients life-long color converts! International Redken Artist Adam Browne, mastermind behind the incredible looks at the Symposium 2014 grand opening show, will be showing you how to make your salon a money making Blonde Factory and showing us once and for all that blondes have more fun. DESPERATE TO BE PART OF IT? US AT REDKENMARKETING@UK.LOREAL.COM AND WE LL SEND YOU THE LATEST INFORMATION AND HOW TO BOOK YOUR PLACE! Paris fashion and the Catwalk was the inspiration for this beautiful shape. We created this first by loading the hair with Full Effect 07 and Mess Around 10 to create and enormous volume. Hair was blown Dry and smoothed with a soft bristle brush. The back was swept forward of the crown and smoothed to head form using grips and ample Quick Dry 18. Huge pads were placed on the top of the head and hair wrapped over top to create the size and drama required. The top blasted with Control Addict 18. Finally a twisted hairpiece was placed Star Wars style through the middle of the creation emphasizing the striking end result. The streets of Madrid & Barcelona were the inspiration for this Big and Beautiful hair. Guts 10 was applied to the hair and dried in 3 times before very focused root tonging was masterfully applied, then pinned and allowed to cool. The hair was loosely brushed through from underneath to let the volume rise. A concoction of Quick Tease 15 and Shape Factor 22 held everything together adding the spring to her step. TO WATCH THE OPENING NIGHTS HIGHLIGHTS, VISIT YOUTUBE.COM/UKREDKEN 26 27

15 INTRODUCING SUPERMODEL JESSICA STAM MEET HER AND OUR OTHER BLONDE IDOLS AT REDKEN.CO.UK #NOTABOXEDBLONDE