INTERNATIONAL OPTICS FAIR

Transcription

1 CIOF 2012 English press release For immediate release CIOF 2012, the 25 th China International Optics Fair, shall continue the legend, in making breakthroughs and present the latest worldwide and Chinese cutting-edge products and technology in front of buyers from all over the world this autumn. We cordially invite you and all your editorial colleagues to attend the most sizeable and most authoritative optical exhibition of China as well as Asia, CIOF 2012, the 25 th China International Optics Fair, which is to be held on 10 th 12 th September 2012 at the China International Exhibition Centre, Beijing. The CIOF 2012 is endorsed by the Ministry of Commerce of China as one of their 108 recognized distinguished exhibitions, which are reviewed on an annual basis and receive ample support and attention from the Chinese government. Further, it is also one of the best ten exhibitions in China recognized by China National Light Industry Council. In retrospect, CIOF 2011 s phenomenal mega event successfully and gracefully enjoyed the company of more than 45,000 buyers from 73 countries and regions. At CIOF 2011, 786 exhibitors showed off their best merchandises to all local and international buyers in a gross exhibition area of 44,000 square metres, with 300 international brands represented. Whilst CIOF 2012 will be proudly accompanied by 798 exhibitors and 324 global brands from 21 countries and regions. CIOF 2012 will also show off a gross exhibition area of 55,000 square metres after establishing two additional fair grounds at the Radisson SAS Hotel and the Great Wall Sheraton Hotel, resulting in an increase of a stunning 25% over CIOF At CIOF 2012, international exhibitors will showcase the trendiest eyewear products and state-of-the-art optical equipment in an aggregate arena of 14,000 square metres. Brand promotion and the advocation of high technologies deployment will again be the themes of CIOF It is also important to note that at CIOF 2012, full support of the Chinese optical industry is evident, with 527 Chinese exhibitors present. There will be participation groups from various eyewear production bases of the country and all reputed Chinese eyewear brands will be present. In other words, buyers and the media can enjoy the convenience of visiting all Chinese and international exhibitors at one go, viewing all the famous brand names. To elaborate, CIOF 2012 will display and demonstrate the latest optical products, ranging from spectacle frames, sunglasses, 3D glasses, lenses to contact lenses, from visual test equipment, machinery and raw materials for making spectacle frames and lenses to instruments for optometry and ophthalmology. Shown below is a glimpse of our renowned international brands at CIOF 2012, which are certainly not conclusive : 18K Gold Supreme, A.V.V., Acomon, Agnes b, ANDY WOLF, Baleno, Belmore, BMW, BOXX, Briot, Buick, Byblos, Calvin Klein, Calvin Klein-Ck, Canon, Carrera, Cazal, Charops, Charriol, Chopard, Chrome Hearts, Citizen, Coach, Coburn, Crystal Coat, Dakota Smith, Dreamoc, Elegance, Emilio Pucci, EQ:IQ, Ermenegildo Zegna, Escada, Eschenbach, Fendi, Flair, Fleye, Frastema, Furla, GF Ferre, Givenchy, Gold & Jewelry Collection, Gotti, Grand Seiko, Horien, Hoya, Huvitz, IC! Berlin, Indo, J.F.Rey, Jill Stuart, Jonathan Paul Eyewear, Just Cavalli, Kansai, Kenzo, Lacoste, Lafont, Lanvin, Lego, Levi's, Lindberg, Loewe, Lotos, Mad in Italy, Ma-Ji Masatomo, Master Wild,

2 Maui Jim, Meccanottica Mazza, Mila Schön, Mini Cooper, Minima, Miss Sixty, Mykita, Nannini, Nautica, Neitz, New Balance, Nidek, Nike, Nina Ricci, Norville Autoflow, Paris Hilton, Pichina, Picot, Pierre Balmain, Polaroid, Police, Polycore, Porsche Design, Ports, Potec, Reichert, Renoma, Richdome, Roberto Cavalli, Rotlex, Rudy Project, S.T. Dupont, Saint-Gobain, Sama, Satisloh, Senju, Shin-Nippon, Shiseido, Sisley, SkunkFunk, Stepper, Swisseye, Switch-it, Synergy, Takagi, Tissot, Tomey, Topcon, U.S.Polo Ass'n, United Colors Of Benetton, Valentino, Visionix, Volte Face, Walt Disney Series, Weco etc. To elaborate, kindly note the lines of business of some of our guru exhibitors and how well CIOF 2012 is supported : Brand name Country Major line of business Lotos Germany Luxurious Optical frames and sunglasses J.F. Rey France Optical frames Minima France Optical frames Cazal Germany Optical frames Flair Germany Optical frames Mykita Germany Optical frames Lafont France Optical frames and sunglasses Lindberg Denmark Optical frames and sunglasses Ports Canada Optical frames and sunglasses S.T. Dupont France Optical frames and sunglasses Fendi Italy Optical frames and sunglasses Roberto Cavalli Italy Optical frames and sunglasses De Rigo Italy Sunglasses Fitover Australia Sunglasses Fleye Denmark Sunglasses Maui Jim USA Sunglasses Paris Hilton USA Sunglasses Safilo Italy Sunglasses Polycore Singapore Lenses Transitions USA Lenses Bescon Korea Contact lenses Belmore Korea Contact lenses Satisloh Germany Coating machines and edgers Evonik Germany Raw materials Mitsui Chemicals Japan Raw Materials Canon, Nidek, Japan Visual test equipment Topcon Indo Spain Visual test equipment Weco Germany Visual test equipment Huvitz,Pichina,Potec Korea Visual test equipment Coburn Technology USA Lens manufacturing and processing

3 machinery Norville Autoflow UK Lens surfacing machinery Grand Seiko Japan Ophthalmic instruments and lens edgers In relation to overseas group participation at CIOF 2012, we are proud to have : Fukui Optical Association Japan Capturing all the trendiest, classiest and most luxurious Japanese eyewear brands. Korean Pavillion and individual exhibitors Korea At CIOF 2012, an allembracing array of Korean forces will showcase truly awesome frames, contact lenses, lenses and tip top equipment. Apart from individual participants, members of Korean Optometric Association form their participation group to show the trendiest optical products of Korea to China and the world. As regards demand, according to Chinese Customs, in the first half of 2011, China exported US$1.666 billion worth of eyewear products, which is an equivalence of a 20.37% year-on-year increase. In relation to imports, over the same period, the value was US$0.251 billion, representing a 48.28% year-on-year increase. At present, 550 million Chinese citizens are in need of eyecare services, denoting an exceptionally strong and sustained demand for high quality frames, lens and equipment. The contact lens scene is no less encouraging, with 50 million contact lens wearers, aged 15-35, exactly in the prime of their spending capabilities, constituting an unparalleled procuring force. One must also note that China has around 30,000 opticians. Demand is certainly an issue we need not worry about. It is also very important to note that the Organizer, China Optometric & Optical Association, headquartered in Beijing, is the official and authoritative optical association of China which can summon all Chinese buyers of the industry to attend her activity. CIOF 2012 also means very serious business! There will be 3 Procurement Zones, at China International Exhibition Centre, the Radisson SAS Hotel and the Great Wall Sheraton Hotel respectively, to quench the thirst of eager local and global buyers. All CIOF editions excel in BOTH the times of visiting and the actual number of orders placed onsite! With regard to flashy attractions, there will be fashion catwalks for exhibitors to highlight their iconic products in front of the buyers. Moreover, nowadays, celebrity effect takes significant impact nowadays at top-tier shows. At our sister

4 show SIOF 2012, American socialite Miss Paris Hilton attended in person to promote her own brand. Who knows whom CIOF 2012 will attract! Knowledge-wise, CIOF 2012 will also serve the significant role of soliciting and initiating exchanges amongst global optical associates. The organizers have already embarked on liasing with government departments and professional organizations for holding seminars to report the latest industrial trends and development of technology. And with utmost joy, we warmly welcome De Rigo to rejoin the family of CIOF 2012 (The 25 th China International Optics Fair) again. The internationally renowned De Rigo Group specializes in the design and manufacturing of premium eyewear, having distribution networks in over 80 countries and regions. Her brands include Givenchy, Chopard, Ermenegildo Zegna, Escada, Furla, Police, etc. Further, focusing on quality and design, De Rigo Group invests constantly in upgrading her production facilities, innovating the manufacturing techniques and materials. Being in the forefront in eyewear design, De Rigo Group aims to supply the most fashionable eyewear to consumers in China and worldwide. Another guru coming back to CIOF 2012 is Lafont Eyewear. Lafont Eyewear is recognized worldwide as an icon which stands atop the fashion industry. Begun in Paris in 1923, Lafont Eyewear has continued to set the trends of the fashionable from Cannes to New York, Paris to Hong Kong, for eighty years. Laurence Lafont, the designer, sets the ambiance of the collection. A dynamic combination of designs and colors confirms Lafont's reputation for outstanding designs. Therefore it is not surprising that this French designer combines styles that are at once sophisticated and classic, with shapes and colors that are totally different from traditional, standard frames.the heritage of the French lifestyle, the celebration of Parisian elegance, and discreet luxury, together with technical knowledge, and only the use of highest quality materials, is the essence of Lafont. Having a passion for such high quality, Lafont Eyewear fashions and finishes its collection with high precision using rich acetates and pure metals. Lafont eyeglasses include a full line of metal-inlay plastic frames.lafont Eyewear is French. It's as simple and as fashionable as that. The line will appeal to the most discerning consumers. Whether you know your style, or are searching for a new expression, you will discover the most impeccable frames in the elegant atmosphere that is Lafont style. Of course, with absolute delight we also greet the distinguished Maui Jim eyewear brand to be a first-time exhibitor at CIOF 2012 the largest optical show in Asia taking place in Beijing this very September. Indeed, all through the years Maui Jim has been a brand dedicated to craftsmanship and the creation of unique sunglasses. Maui Jim sunglasses furnish users with advanced protection from the glare and harmful rays of the sun without distorting the beautiful colours that surround us. That explains why Maui Jim is the only company to offer PolarizedPlus2 lens technology. This very innovative and significant technology eliminates glare and boosts colour so that blues are truer, greens are brighter and reds are even more lively, dynamic and vibrant. Without doubt Maui Jim is the guru of lens technology. And for sure Maui Jim will stir heated discussion at CIOF Besides, as usual, CIOF 2012 enjoys the collaboration with all the acclaimed Chinese and international optical publications, optical associations and optical show organizing counterparts to maximize coverage and long-term exchanges. They include China Glasses (China), DIOPS (Korea), Eyezone (Kuwait),Korea Optometric Association (Korea), Four Plus Media (Kuwait), Gankyo (Japan), Hong Kong Optical Manufacturers Association (Hong Kong), Hong Kong Trade Development Council (Hong Kong), Indian Optician (India), MAFO (Germany), MIDO (Italy), Mivision (Australia), OKU (Ukraine), Optical

5 Business (Korea), Optical World (UK), Optikey (Italy), SILMO (France), VEKO (Russia) and Vision Expo (USA). Last but not least, this year first-timer international heavyweights Maui Jim (Sunglasses, USA), Fleye (Sunglasses, Denmark) Fitover (Sunglasses, Australia), Evonik (Raw materials, Germany), Belmore (Contact Lens, Korea) have realized that exhibiting at our show is a must to fully tap the massive and lucrative Chinese market. Also noticing the presence of all their major competitors, there is no reason to get left behind. For the latest developments on CIOF 2012, please surf or contact the coorganizer via at orientex@netvigator.com, via FACEBOOK ( or via phone at (852) For media enquiries, please contact: ORIENT INTERNATIONAL EXHIBITION CO LTD Tel : (852) Fax : (852) Electronic mail : orientex@netvigator.com Web :