THE 14 th CHINA (SHANGHAI) INTERNATIONAL OPTICS FAIR 第十四届中国 ( 上海 ) 国际眼镜业展览会

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1 Co-organizer 协办单位 : SIOF 2014 continues the advocation of Innovation and brands For immediate release SIOF 2014, the 14 th China (Shanghai) International Optics Fair, enjoys the presence of leading optical companies worldwide to witness this grand annual international optical event organized by China Optometric & Optical Association and co-organized by Orient International Exhibition Co Ltd of Hong Kong China (Shanghai) International Optics Fair, the most established and sizeable optical trade fair of Asia is going to take place again at the Shanghai World Expo Exhibition & Convention Centre, occupying all the 4 exhibition halls, on February The venue is the best and most accessible spot in town as it is the exact venue of the World Expo SIOF 2014 will occupy a stunningly massive gross exhibition area of over 70,000 square meters, of which Hall 2 is the prestige international product hall. Halls 1, 3 and 4 will accommodate iconic Chinese exhibitors together with all the major regional Chinese group delegations, such as Shenzhen. In order to better promote Chinese optical products, we are going to set up the Chinese Fashion Designers Masterpieces Exhibition Hall in the No.1 Conference Hall and Boutique Gallery in Hall 4 respectively. And to lead international eyewear shows, on top of specifically assigning booths according to categories, SIOF 2014 has incorporated a Procurement Zone in the venue to facilitate buyers to place orders on their desired products after viewing on site. Renowned international exhibitors who have also acquired space in the Procurement Zone will include Kalla, De Rigo, Flair, Ports and Porsche. Meanwhile, the success of the SIOF 2014 is well recognized by the country:it is endorsed by China s Ministry of Commerce as one of the most prestigious exhibitions of the whole country, and by China National Light Industry Council as 1 of the 10 most distinguished exhibitions of the light industry of China. And in aggregate terms, all SIOF editions top the Asian list of 1 st class eyewear exhibitions in terms of the number of brands. No wonder buyers from all over the world have expressed keen interest to visit SIOF Shanghai, being the national economic generator, sets the ultimate trendsetting goal for all other Chinese cities to follow. Therefore, the number of exhibitors and visitors drawn to this grand annual international optical event increases each year. Shanghai is also

2 Co-organizer 协办单位 : indeed at present the most ideal and forefront regional fashion hub for renowned sunglasses and eyewear models developed by international established fashion houses and that explains why SIOF has always exceled in global brand displays. As for timing, February is the best buying season in preparation for the summer months and global buyers rushing to SIOF 2014 shall reap numerous rewards. Besides, SIOF 2014 will perform the very important role of exchange platform for launching and promoting new products and technology to impress the buyers of China and the world. And to flashback on the success of SIOF 2013, the show s mega international procurement force was reflected by a very impressive 62,541 times of visiting. At SIOF 2014, regarding international participants, we are proud to have 280 international exhibitors from 22 countries and regions and 325 global brands at this stage. In relation to the number of Chinese exhibitors at SIOF 2014, it stays over 500 again. As a matter of fact, all major international players have already confirmed participation at SIOF Have a quick snap of what international buyers would see:- Glimpsing SIOF 2014 international brand highlights: Brand name Country Major line of business A Bathing Ape Japan Optical frames and sunglasses Belmore Korea Contact lens Bescon Korea Contact lens Caseworld USA Spectacle cases & Accessories Coburn USA Machinery, tool and equipment for lenses DAC Vision USA Optical Processing equipment and materials De Rigo Italy Optical frames and sunglasses Essilor France Lenses Fedon Italy Spectacle cases & Accessories Flair Germany Optical frames and sunglasses Fleye Denmark Optical frames and sunglasses Formula Two USA Optical frames and sunglasses Fred France Luxurious Optical frames and sunglasses

3 Organizer 主办单位 Co-organizer 协办单位 : China Optometric & Optical Association 中国眼镜协会 : Brand name Country Major line of business Grilamid TR90 EMS Switzerland Raw Materials Hoya Japan Lenses Huvitz Korea Instruments for optometry and ophthalmology Korean Pavilion and individual exhibitors Korea At SIOF 2014, an all-embracing array of Korean forces will showcase truly awesome frames, contact lenses, lenses and tip-top equipment. Apart from individual participants, members of KOREA OPTICAL INDUSTRY SUPPORT CENTRE (KOISC) form their participation group to show the trendiest optical products of Korea to China and the world Leybold Germany Machinery, tool and equipment for lenses Lindberg Denmark Optical frames and sunglasses Lotos Germany Luxurious Optical frames and sunglasses Lunor Germany Optical frames and sunglasses Luxottica Italy Optical frames and sunglasses Markus-T Germany Optical frames and sunglasses MEI Italy Edgers Mitsui Chemicals Japan Raw Materials NGL Switzerland Concentrates for ultrasonic cleaning Nidek Japan Visual test equipment Ø rgreen Denmark Optical frames and sunglasses Phantom USA Raw Materials Porsche Italy Optical frames and sunglasses Ports Canada Optical frames and sunglasses Ray-Ban USA Sunglasses Rodenstock USA Optical frames and sunglasses Safilo Italy Optical frames and sunglasses Satisloh Germany Coating machines and edgers Schneider Germany Coating machines and edgers Somo Korea Lenses Tag Heuer France Luxurious Optical frames and sunglasses Tokai Japan Lenses

4 Co-organizer 协办单位 : Brand name Country Major line of business Topcon Japan Visual test equipment Transitions USA Lenses Younger USA Lenses In addition to all the above stated, it is well worth mentioning that SIOF 2014 s strong magnetic attributes have attracted the following international first-timers: Name of company Country of brand origin Line of business 1 A Bathing Ape Japan Optical frames and sunglasses 2 Formula Two USA Optical frames and sunglasses 3 Logo France Luxurious Optical frames and sunglasses 4 Lunex Taiwan Province Frames 5 Luxottica Italy Optical frames and sunglasses 6 NGL Switzerland Concentrates for ultrasonic cleaning 7 Ø rgreen Denmark Optical frames and sunglasses In fact, Luxottica s attendance at SIOF 2014 acts as an effective stimulus to all exhibitors and buyers alike. Luxottica s extraordinary status as the world s largest manufacturer and distributor of high fashion frames and sunglasses needs no further introduction and depiction. Their vote of confidence in SIOF 2014, after taking part in the China International Optics Fair (CIOF 2013) in Beijing, is both very assuring and encouraging. It is also well worth mentioning that Ø rgreen, another first-time international exhibitor, has been described by GQ MAGAZINE as one of the 100 BEST THINGS IN LIFE. Hence, Ørgreen s participation will certainly shed even more lights on the already admirable and successful SIOF Also, Safilo and other famous regular supporters will all be present. Another very important exhibitor is actually SILMO, the optical exhibition of France, has chosen to attend SIOF 2014 to further strengthen her global public relations exercises. It shows how much SILMO has been impressed by all SIOF editions and it reinstates the very strong ties between SILMO and SIOF, the 2 big S in the global optical scene. In particular, SILMO has chosen to become our exhibitor so as to tighten ties with Chinese

5 Co-organizer 协办单位 : eyewear companies while letting even more French optical associates learn about SIOF (and definitely also SIOF s sister show CIOF) and participate in it. It really is mutually beneficial, worthwhile and double-edged. Indeed, to stand out in a mega show like SIOF 2014, international exhibitors really have no better alternatives to catch attention than to enlarge themselves on top of assuring best quality delivery. Ponder the following: Name of exhibitor Lotos Mitsui Chemicals Satisloh Country of % in SIOF 2014 exhibition area Line of business brand origin as compared with SIOF 2013 Germany Luxurious Optical frames and sunglasses 78 % Japan Raw Materials 166 % Germany Coating machines and edgers 45 % This time, all the leading Chinese optical enterprises will also be participating at SIOF One can enjoy the convenience of viewing the entire Chinese optical industry under one roof. And in fact we are also very proud to announce that at SIOF 2014 we will have the following Chinese National or Regional Prestigious Products to highlight the best Chinese optical merchandisers: Xiamen Gensun Enterprise Co., Ltd. Wanxin Optical Group Wuxi Mazza Marcati Optics Co., Ltd. Hit Aikele Biology Project Co., Ltd. Optical Center Jiangsu Honsun Optical Co., Ltd. Shanghai Conant Optics Co., Ltd. Hainan Jinggong Glasses Chain Co., Ltd. Shanghai Mingyue Optical Glasses Co., Ltd. Xinyuan Hign-Tech Center North University of China Riccnio (Xiamen) Optical Inc.

6 Co-organizer 协办单位 : Parim Optical (Xiamen) Co., Ltd. Shanghai Weixing Optical Co., Ltd. Wenzhou Balong Glasses Co., Ltd. Hydron Contact Lens Co., Ltd. Shanghai Schuman Optical Co., Ltd. Beijing Daily Bright Industrial & Trade Co., Ltd. Jiangsu Hongchen Optical Co., Ltd. And recapping on global exhibitors, shown below is a glimpse of our renowned international brands at SIOF 2014, which are certainly not conclusive:3m, A Bathing Ape, Acomon, Anna Sui, Benetley, Bescon, Briot, Briot/Weco, Canon, Carl Daniela, Cerium, Charops, Chopard, Chrome Heart, Coburn, Dac Vision, Davidoff, Disney Series, Dunhill, GRILAMID TR90 EMS, Ermenegildo Zegna, Escada, Face A Face, Fedon, Flair, Fleye, Frastema, Frank Custom, Fred, Furla, Givenchy, Gold & Jewelry Collection, Gotti, Gosh, Grand Seiko, Hello Kitty, Horn-I, Hoya, Huvitz, Hydron, IC!Berlin, Indo, Jaguar, J.F.Rey, Joop, Kansai, Lafont, Leybold Optics, Lindberg, Longines, Lotos, Lotto, Lunor, Markus-T, Masunaga, Meccanottica Mazza, MEI, Menrad, Mercedes Benz, Mika, Mila Schö n, Minima, Mykita, Neitz, NGL, Nidek, Nomad, Norville Autoflow, Oakley, Optisafe, Optotech, Ø rgreen, Oxibis, Paris Hilton, Phantom, Pichina, Polaroid, Police, Porsche Design, Ports, Potec, Prodesign, Ray-Ban, Reichert, Richdome, Righton, Rodenstock, Rotlex, Rudy Project, S.T. Dupont, Saint-Gobain, Satisloh, Schneider, Senju, Serengeti, Shincron, Shin-Nippon, Shiseido, Sospiri, Staffan Preutz Design, Stepper, Sterling Ultra Precision, Superdry, Tag Heuer, Takagi, Thom Browne, Tokai, Tomey, Topcon, Transitions, Tutti, Undostrial, Unicos, United Colors of Benetton, Visionix, Weco and Younger Optics, etc. Regarding information exchanges, this year at SIOF 2014 we are very delighted to be holding the following significant seminars: Organisation: PPG Industries Ltd. (Optical Materials) Content: Trivex series of lenses:sharing the valuable European experiences plus processing solutions pertaining to the Chinese scenario Trivex s global developments

7 Co-organizer 协办单位 : Organisation: PPG Industries Ltd. (Optical Materials) China Optometric & Optical Association(COOA) Wanxin Optical Group Co., Ltd. Carl Zeiss Vision Guangzhou Ltd. Shanghai Yideli Glasses Co., Ltd. Danyang Yipin Optical Co., Ltd Content: Trivex s developments in Europe Nidek:Trivex grinding solutions Satisloh:New dry-cutting and processing solutions for Trivex The current global economic environment and its impact on the optical industry Macroeconomic forum of the present time Digital revolution of D.e optometry Professional customer services of the optical retail industry:cutting down the number of complaints and escalating the degree of customer satisfaction How to snap customers from the web (online purchases) back to the physical optical outlets and how to turn peripheral business New product launch Besides, as usual, media-wise SIOF 2014 enjoys the collaboration with all the acclaimed Chinese and international optical publications, optical associations and optical show organizing counterparts to maximise coverage and long term exchanges, and they include China Glasses (China), DIOPS (Korea), Eyefocus (Korea), Korea Optical Industry Support Center (KOISC)(Korea), Korea Optometric Association (Korea), Eyezone (Kuwait), Four Plus Media (India), GANKYO (Japan), Hong Kong Optical Manufacturers Association (Hong Kong), Hong Kong Trade Development Council (Hong Kong), Indian Optician (India), MAFO (Germany), MIDO (Italy), OKU (Ukraine), Optical Business (Korea), Optical World (UK), Optikey (Italy), SILMO (France), VEKO (Russia) and Vision Expo (USA). For the latest information of SIOF 2014, please kindly surf or contact the co-organizer via orientex@netvigator.com or via phone at (852) For media enquiries, please contact us, the co-organizer of SIOF 2014:- ORIENT INTERNATIONAL EXHIBITION CO., LTD. Tel: (852) Fax: (852) orientex@netvigator.com Web: