3, VISITOR GUIDE. The 17 th Shanghai International Children Baby and Maternity Products Industry Expo.
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1 17 The 17 th Shanghai International Children Baby and Maternity Products Industry Expo 3,952 brands 2,662 exhibitors 239,732 m 2 VISITOR GUIDE Download CBME China English APP! CBME China While supplies last. First come first serve.
2 1 With Badge Entrance With Badge Entrance M6-02 M5-02 M1-04 M2-02 M4-01 M4-02 1
3 Songze Avenue 10 Zhuguang Road Yinggang East Road 18 Laigang Road 2
4 Shuttle between Halls Level 1 Loop Shuttle to Hotels ( ) North Square Shuttle to Hongqiao Metro Station (.. ) North / South / West Square 2 / Metro Line 2 Hongqiao Railway Station/Airport Time :00-19: :00-17:00 Shuttle to Airports ( ) North Square T1T2 / T2 Pudong Airport Terminal 1 & 2 / Hongqiao Airport Terminal 2 Time :00-18: :00-17:00 Once every 30 minutes Taxi ( ) East Square Shuttle between Halls Level 2 Loop 3
5 SMO MEDIA 4.1H 3H 2H SMO 1H SMO 5.1H 6.1H Information Counter China Private Buyer Meetings Interview Room for Youku VIP China VIP Lounge Metro Tickets Redemption Counter Cool Kids Fashion Dome CBME China Charity Program Licensing Expo China Business Matching CBM Weibao Download Center 4 VIP Overseas VIP Lounge EVIP EVIP Elite VIP Lounge (Black Card Holders Only) Interview Room for iqiyi.com LEC VIP LEC VIP Lounge Interview Room for Mama Weibao App Business Center
6 M2-02 M1-04 M4-02 M4-01 M1-01 M5-02 M6-02 Overseas Private Buyer Meetings Licensing Expo China Industry Summits and Seminars SVIP Room CBME China Products Design Contest Awards 8 CBME China Industry Summits and Seminars Media Center SMO CBME Sales Management Office 8 Supplier Seminars Prayer Room Luggage Concierge Intellectual Property Office First Aid Rest Area CBME AWARDS / CBME AWARDS Gallery and Innovative Products Gallery Interview Room for CBM 5
7 4.2H 5.2H 6.2H SMO Information Counter First Aid Intellectual Property Office SMO CBME Sales Management Office Rest Area CBM Weibao Download Center EVIP EVIP Elite Lounge (Black Card Holders Only) VIP China VIP Lounge CBME China Charity Program 6
8 Activity CBME CBME China Industry Seminars (On-site) International Pavilions Showcase CBME AWARDS CBME AWARDS Gallery Innovative Products Gallery China Private Buyer Meetings Overseas Private Buyer Meetings CBME CBME Product Design Contest Gallery Cool Kids Fashion Kids Fashion Design Contest Gallery CBME China Charity Program Licensing Expo China Business Matching Download CBM Weibao App and get free show catalogue (Chinese version only) Follow Us on WeChat and Get a Gift CBME China App Download CBME China English Version APP Venue 4 8 M4-01 M4-01 Conference Room, Exhibition Boulevard, Hall M1-04 M1-04 Conference Room, Exhibition Boulevard, Hall 1 1 CBME AWARDS CBME AWARDS Gallery at Hall 1; Gate No. 5 between Hall 1 & Hall 2; Gate No. 4 between Hall 3, 4, 5 and 6 2 Hall Hall Hall 1 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai / /1 /4.1 /6.2 West Registration Lobby, South Registration Lobby, Hall 1, Hall 4.1, Hall 6.2 North Hall CBM Weibao App Download Center Free Wifi available at Overseas EVIP Room Overseas VIP Room Private Buyer Meeting Rooms 7
9 Time Activity Venue 9:00-18: CBME CBME China 2017 Industry Seminars 13:00-15:00 Enter China Seminar for Overseas Exhibitors 7 7/F, Golden Hall, Shanghai Mart, Shanghai 8 M5-02 Conference Room M5-02, Exhibition Boulevard Time Activity Venue 10:30-12:00 Press Conference (by invitation only) 13:00-14:00 Kids Fashion Shows 14:30-15:00 Exclusive Kids Fashion Show: Brands from Spain 15:30-16:30 CBME AWARDS CBME AWARDS Ceremony for Innovative Products Awards; 10-Year Industry Service Awards; 20-Year Industry Service Awards; and Best Corporate Social Responsibility Awards 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai Dome 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai Dome 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai Dome 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai Dome 8
10 Time Activity Venue 09:30-10:30 Cool Kids Fashion Kids Fashion Design Contest Fashion Show, Judging and Awarding 11:00-13:00 Best Baby Store Sales Contest Awards 13:30-15:30 CBME CBME Product Design Contest, Judging and Awarding 13:30-14:30 Kids Fashion Shows 15:00-15:30 MOMO grow MOMO grow Maternity and Kids Fashion Show 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai Dome 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai Dome 1 Hall 1 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai Dome 3 Cool Kids Fashion Hall 3, Cool Kids Fashion Shanghai Dome 9
11 9:00-9:30 Topic2017 Chinese Consumer Market Research Report for Child, Baby and Maternity Products & Services Industry 2017 Speaker Mr. Macro Tang Senior Director, Retailer Business Division, The Nielsen Company 9:30-10:00 Topic2017 E-commerce Shopping Behavior on Baby Care Category Speaker Mr. Joey Chan Kantar Retail Managing Director, Retail & Shopper Insight, Kantar Retail 10
12 10:00-11:30 Topic What can I do for our Employees? Speaker Mr. Shanhui Zhao IPMA-HR Expert, International Public Management Association for Human Resources (IPMA-HR) Moderator Celia Gu Deputy General Manager, UBM China (Hangzhou) Co., Ltd. Forum Guest Ms. Tao Jiang General Manager, Beijing Lijiababy Infants & Children Supplies Co., Ltd. Forum Guest Mr. Hongfeng Mi Chairman and General Manager, MSH's Pregnant Woman and Health Management Co., Ltd. Forum Guest Mr. Dongfei Xu Chairman, Jinzhou Dongfei Children Products Co., Ltd. Forum Guest Mr. Nan Xiao Assistant President, Redbaby Company, Suning Group Forum Guest Mr. Yudong Gao Studies and Development Director, Zhilian Institute 11:30-12:30 Topic From "Market Share Maximization" to "Delicacy Management" Improving Operational Efficiency Scientifically Speaker Mr. Han Xiuchao Former Marketing Director, PepsiCo Inc. 11
13 13:30-14:00 Topic2017 CBME Child, Baby and Maternity Products & Services Industry Survey Report 2017 Speaker Ms. Athena Gong General Manager, UBM China (Hangzhou) Co., Ltd. 14:00-15:30 Topic New Strategies for Traditional Retailers Moderator Ms. Athena Gong General Manager, UBM China (Hangzhou) Co., Ltd. Forum Guest Mr. Nengcai Luo Chairman, Yunnan Dengkang Infant & Toddler Products Co. Ltd. Forum Guest Mr. Weihong Xu CEO CEO, Kidswant Children Products Co., Ltd. Forum Guest Mr. Junyong Jia, General Manager, Shandong Yingbeier Health Management Consulting Co., Ltd. Forum Guest Ms. Mei Zhong General Manager, Beijing Kidsland Business Co., Ltd. Forum Guest Mr. Suzhe Guang Founder, Xinguangdian Co., Ltd. Executive Coaching, Vistage Co., Ltd. 12
14 15:30-17:00 Topic To be Cheap and Not to be Cheap Moderator Ms. Athena Gong General Manager, UBM China (Hangzhou) Co., Ltd. Forum Guest Mr. Yue Chen Chairman & General Manager, Sichuan Zhongyi Child, Baby and Maternity Products Co., Ltd. Forum Guest Ms. Michelle Hu CEO Founder & CEO, Leyou International Business Group Co. Ltd. Forum Guest Ms. Judy Ye Vice President, Pigeon China Forum Guest Mr. Xuan Yan President, Greater China, The Nielsen Company Forum Guest Mr. Andy Du General Manager, Tmall mom & kids 17:00-18:00 Topic Baby Product Stores in Shopping Malls Is this the Only Way Out? Speaker Mr. Hailiang Xiong Top 10 Lecturer, Expert, Retail Management, Taiwan's Ministry of Economic Affairs 13
15 4 8 M4-01 M4-01 Conference Room, Exhibition Boulevard, Hall 4 Time Topic Speaker 14:00-15: / /19 AW WGSN Micro Trend for Kidswear 15:00-16:00 H&M Learn the Selection and Procurement of Children's Clothing from H&M WGSN Ms. Zheng Mianmian, WGSN Trend Director Raj, H&M Mr. Raj, Visual Display and Indoor Clothing Display, Regional Manager, H&M 4 8 M4-01 M4-01 Conference Room, Exhibition Boulevard, Hall 4 Time Topic Speaker 10:00-11:00 How to Embrace Innovation Marketing within On-line & Off-line Retail 11:00-12:00 0 In the Name of Data - Intelligent Marketing Starts with the Beginning of Life 14:00-15:00 Cultivate a New Generation of Consumers - Retail Experience under the New Scene 15:00-16:00 Update and Interpretation of EU Standard for Baby Products Mr. Marston Chen, Senior Manager, Retailer Vertical, The Nielsen Company Mr. Yanmeng Zhao, Senior Manager, Department of Marketing and Consulting, Baidu Mr. Qi Jiang, Innovation Advisor and Strategy Director, Shanghai LKK Integrated Design Co., Ltd. SGS Ms. Xiaoning Zhang, Senior Technical Manager, SGS 14
16 1 8 M1-04 M1-04 Conference Room, Exhibition Boulevard, Hall 1 Time Topic Speaker 14:00-15:00 Meet Créative France in CBME China :00-16:00 - Meet Baby Products & Kids Fashion from Spain at CBME China 2017 Exhibitors from France Pavilion Exhibitors from Spain Pavilion 1 8 M1-04 M1-04 Conference Room, Exhibition Boulevard, Hall 1 Time Topic Speaker 10:00-11:00 Japan Pavilion Showcase 11:00-12:00 OEM, ODM Overseas OEM, ODM Showcase Exhibitors from Japan Pavilion OEM, ODM Overseas OEM, ODM Exhibitors 15
17 CBME Business matching at your convenience. Meet with pre-selected suppliers in a private room at appointed schedule, making your CBME China sourcing experience more efficient. Date Venue2 Hall 2 Retailers 16
18 Distributors / / E-commerce Companies, Supermarkets/Hypermarkets, Department Stores and Commercial Real Estate Date Venue4.1 Hall 4.1 Overseas Buyers 17
19 Spot the trend of the industry and vote for your favorite innovation or brand. Vote and get a gift*. *while supplies last ( ) Category Milk Powder of the Year Award Baby Travel Gear of the Year Award Car Seat of the Year Award Baby Bedding and Furniture of the Year Award Baby Feeding Product of the Year Award Baby Care of the Year Award Diapers of the Year Award Toys of the Year Award Children's Clothing of the Year Award Baby Footwear of the Year Award Maternity Clothing of the Year Award Child Services of the Year Award (Finalists) Brands Combi Ergobaby Joie Silver CrossSTOKKE Aprica babyfirst britax Combi Cybex GRACOJoie kiddy RECARO Combi Foru bobomedela NUK Bobo NUK moony Fisher-Price Hape Lego ToyRoyal ABCCombi 18
20 , ( ) Category Innovative Baby Bedding and Furniture Award Innovative Baby Feeding Product Award Innovative Baby Travel Gear Award Innovative Educational Product Award Innovative Car Seat Award Innovative Baby Care Product Award Finalists (Brands) Babysing babysing UBabycare BooriOribel Oribel babymoov K9 i-study Closer to Nature BÉABA Munchkin Munchkin PPSU ( ) Babysing igo babysing D668 Bair FLIPPA ApramoiCandy OrangeiCandyAirecok MARIS gb cybex TS046 4 in 1 BABY ACEUPPAbaby 2017 VISTA UPPAbaby AR ifunnote ifunnote Hape Thinkfun -- Thinkfun ( ) FX (Joie ) I-SIZEbritax Micolor M8 M1babysing CS769 IG01 welldon PLUS babyfirst M FIXcybexbiuco reebaby & babymoovquintus OKBABY Munchkin 19
21 ( ), ( ) CEO ( ) CEO H&H( ) 20
22 NEW~ ( ) ( ) 21
23 ( ) Hape ( ) CEO CEO CEO 22
24 18 The 18 th Shanghai International Children Baby and Maternity Products Industry Expo NECC (Shanghai) 4,300 2, ,548 * brands* exhibitors* m 2
25 Date :00-13:00 Venue3 Hall 3 Cool Kids Fashion Dome Sales personnel from baby stores from all over China vie for the title. Winners are selected based on product knowledge, selling skill and customer service. 24
26 Date Venue / /1 /4.1 /6.2 West Registration Lobby, South Registration Lobby, Hall 1, Hall 4.1, Hall 6.2 CBME 47 ( ) b&h (Swiss) Limited ( ) ( ) ( ) ( ) Think & Act Strategic Co., Ltd. 25
27 :00-16:00 Brand Baby's Only Organic Company Michelle Mom Technology (Beijing) Co., Ltd. Topic China & American Organic Formula Summit Forum Speaker Mr. Chunliang Ma (CFDA) General Director, China Food & Drug Administration (CFDA) Mr. Shaoping Gu General Director, China Certification and Accreditation Administration (CNCA) Mr. Liang Song Diary Industry Expert & Senior Researcher :00-12:00 BrandCanbest CompanyWren Laboratories Ltd Oy Verman Ab Topic Product Launch SpeakerSeher Azazi Kati Murto :00-12:00 Brand Pourbebe MIKOBOMI Peppa Pig Company Infore Maternity and Infant Commercial Co., Ltd. Topic1 + IP Child, Baby and Maternity Industry & "Super" Licensing Intellectual Property New Operational Strategy 26 2 New Paradigm for Entire Brand Licensing Industry Chain Speaker Bingwei Yan Huajun Chen
28 Date :00-17: :00-17:00 Brand Bacilac Company Honz Group Topic Bacilacto Keep Children Intestinal Healthy Speaker Jiangyou HongJehan LienartJean Pol National Renowned Baby Nutrition Specialist :00-17:00 Brand LifeMana, COOL BERRY, O.N.E. ( ) Company Miku Topic1 "Gold in Deserts" - Natural Prebiotic to Enhance Immunity 2 Products Made from Tastiest Berries that Grow Wild in Northern Europe - Family's "Beauty" Products 3 One Drop a Day Keeps Doctors Away SpeakerDr. Omayma Mohyel DinHenri Kinnunen Jingjun Chen Showcasing Date Final Judging and Awarding Time and Date :30-15:30 Venue1-1B CBME CBME New product design and innovation awaits you as great minds in the industry come together to present their latest designs. Be one of the firsts to get these designs into production and into your stores! 27
29 Time Company Name Activity Name Venue D81, 6-2D C21, 5-2B E102, 5-1E103, 5-1E104, 5-1E F B43, 1-1B45 1-1B11, 1-1B :20-11:50 15:20-15:50 2-1D :00/14:00 5-1F29, 5-1F B66, 5-1B67, 5-1C76, 5-1C C E M I18 6-1C F26, 6-2G A03, 6-1B D 6-1A03, 6-1B02 28
30 Time Company Name Activity Name Venue D38, 5-2D37 6-2D G16, 6-2G F13, 5-1F Chikool 6-2D01, 6-2D02, 6-2C22, 6-2C SHOW 5-2C10, 5-2C09, 5-2B39, 5-2B :00-15:00 5-2D17, 5-2D :00-11:00 6-2B B42, 2-1B43, 2-1A11, 2-1A :00-16:00 1-1D23, 1-1D Geologrow DHA C50-2, 1-1C C F B49, 3-1B B D41, 5-2D42 29
31 Time Company Name Activity Name Venue D95, 6-1D94, 6-1D93, 6-1D :00-10:20, 10:20-10:40, 14:00-15:00 5-2C34, 5-2C :30-11:30 14:00-14:20 14:20-14:40 5-2C34, 5-2C Geologrow C50-2, 1-1C F :00-15:30 MOMO grow 3 CKF Dome :00-11:00 6-2C33 30
32 CHILDREN-BABY-MATERNITY Special Media Partners Media Partners Supported by Partners 31
33 Shanghai China
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40 3H 2H 1H 4.2H 4.1H 5.2H 6.2H 5.1H 6.1H
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