Cut the Chaos, Keep the Kids.

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3 TABLE OF CONTENTS COLOR PALETTE SUGGESTED CONTRAST Cut the Chaos, Keep the Kids. LOGO VARIATION ABOUT THE LOGO INSPIRATION GUIDELINE FOR LOGO PLACEMENT TYPOGRAPHY PROBLEMS SOLVED BRAND PERSONALITY ABOUT THE OWNER

4 COLOR PALETTE SUGGESTED CONTRAST DN DN DN DN DN # 375A7C # B3CEC6 # C7D6D6 # # EAE7E5

5 LOGO VARIATION DO NOT Neglect the Color Palette Stretch it Make it too Transparent

6 ABOUT THE LOGO INSPIRATION The logo is a very valuable asset. We are proud to have such a welcoming, friendly, logo and we must treat it nicely. It is to be used for all printed material including all printed publications, advertising, billboards, lanyards, posters, types, badges, and products. It is also to be used on-screen in the form of a website.

7 GUIDELINE FOR LOGO PLACEMENT TYPOGRAPHY OSWALD Antic Didone A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

8 ABOUT THE BUSINESS ABOUT THE PRODUCT Domestic Ninja teaches awesome home management systems to busy moms so they can fill their bucket and strengthen their family while keeping their house in order. Something really bothered Debi about the fact that no one could tell her how to keep her house in order while spending quality time with the kids and finding ways to make herself happy. When she finally figured it out, she wanted to spread the good news that it really was possible! She called her company Domestic Ninja because she wanted women to know that they can be their own kind of home manager. Women are individualistic in nature. What works for one person may not work for the next. Domestic Ninja takes out the guess work and lets the women choose what works for them. Domestic Ninja helps women develop the right tools to be able to find peace in the home, while still getting everything that they need to done. It s not about getting everything done while the kids are out of the home. It s about involving them and getting them excited about contributing to the family. There is a set course sequence that makes it easy to know what to learn and implement next. This course sequence is principle based, so they can apply what they ve learned as needed. This isn t an I wear pearls, makeup, and heals while I clean type of system. This is a Be who you are and love it! system.

9 PROBLEMS SOLVED BRAND PERSONALITY OVERWHELM Helps take away the overwhelm Finding their happiness Purging Domestic Ninja s copy tone should always reflect its core values, speak confidently, but never take away a mother s confidence, be truthful., and treat people with respect. Organizing Clutter Cleaning Deep Cleaning Scheduling Productivity Quality time attitude Knowing how to work with children of all ages and skill levels FUN HAPPY HOPEFUL EASY

10 ABOUT THE OWNER THIS IS DEBI. Originally from California, she s a mompreneur and full-time mother of four who currently resides in Rexburg, Idaho, where she juggles homeschooling her kids, running the household, and her two on-line businesses. She s hard-working, kind, warm-hearted, and humble. She s studied Visual Communication at the University of Idaho, as well as General Education at Ricks College, and tries to use her education to serve the people around her. She enjoys spending time with her family, karate classes, making pottery, graphic design, and helping others find peace in their life in the way that works best for them.