MEDIA INFORMATION 2017
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1 MEDIA INFORMATION 2017
2 Vogue Colecciones Number One Fashion Magazine Launched in Spain in 1999, it is the specialist fashion and tendencies magazine on the market. More than 200 pages devoted to: National and international fashion parades. The season s looks and tendencies. Models and designers. Styles, cloths, patterns. Haute couture and Prêt-à-porter. Backstage.
3 Twice a year with The Whole print run Vogue Colecciones is published along with Vogue España twice a year: March and September and then it remains at the newsagents for 6 months longer as an independent magazine. In March issue readers can find all the news and trends about Accessories as an added value.
4 Readership Profile Vogue Colecciones buyers and readers use the magazine in a very personal way, they keep it and consult it lot of times along the season, it is their fashion reference. A woman who values quality content, the 94% of them consider Vogue Colecciones as the best fashion magazine. 38 average age. 72% do not have children. 65% live in urban areas. 53% currently work. 32% higher education. Source: 1º ACUM EGM 2017
5 Passionate about Fashion For Vogue Colecciones readers, fashion is a way of expressing their personality, feeling unique and special. On the other hand, they buy more clothes, accessories and gadgets than any other fashion magazine readers. Quarterly frequency of purchasing (Vogue readers) Clothes Lingerie Shoes Handbags, leather goods Bijou and accessories 48% 47% 72% 92% 83% Watches and jewels Sunglasses 23% 20% Source: Vogue subscriptors survey carried out in May 2015.
6 What do they value in Fashion and where do they buy? 59% value clothes looking good on them. 24% value quality above all else. The average money spent on each purchase has been 450 over the last three months. 58% buy in a department stores. 42% buy in a brand stores. 32% buy in a brand boutiques. 40% regularly buy on the internet. 2% buy from catalogues. Source: Vogue subscriptors survey carried out in May 2015.
7 Where do Readers get information from? Vogue Colecciones readers are active women with curiosity who look at various sources of information and, above all, specialist fashion and tendency magazines and websites. Information sources about Fashion (Vogue readers): Fashion magazines Go to fashion stores to be inspired Brand sites, bloguers, celebrities, gurus... Inspiration from friends or relatives 35% 51% 64% 63% Ask for recommendation 16% Source: The Quality of Impact Survey (Condé Nast/TCA 2015)
8 Why is Vogue Colecciones so Unique in the Market? 99% consider Vogue Colecciones the point of reference with regards to fashion. 96% find the season s key tendencies in it. 94% find it attractive to read. 92% think that the publicity is part of the magazine. 85% say it has a great deal of information. 45% of readers spend more than 60 minutes reading it. Source: Vogue subscriptors survey carried out in May 2015.
9 Advertising rates 2017 FORMATS Full color page 1/2 Horizontal page Double page spread PREFERENTIAL POSITIONS Cover (3 pages) 1st Double page 2nd Double page 3rd Double page 4th Double page Double 1/2 page Facing staff Facing table of contents Facing editor s letter Facing letters Left hand page opening section Backcover Inside backover 1st. Double Beauty Opening 1st. Double Fashion Opening Covered folder
10 Editorial Calendar 2017 CLOSING DATE ON-SALE DATE MARCH 27 JANUARY 21 FEBRUARY SEPTEMBER 26 JULY 18 AUGUST SUPPLEMENT
11 MADRID ADVERTISING MANAGERS DOLORES ZORRILLA LAURA CAPÓ SUSANA HERNÁNDEZ COORDINATION ISABEL NAVAS ANA LUQUE Pº Castellana Madrid Tel.: Fax: ITALY REPRESENTATIVE ELENA MARSEGLIA emarseglia@condenast.it MANUELA GUALTIERI mgualtieri@condenast.it Piazza Castello, Milano Tel.: CONTACTS ADVERTISING DIRECTOR VOGUE ELENA FERRERAS eferreras@condenast.es NORTH REPRESENTATIVE ANA LÓPEZ CÁMARA alopez@condenast.es Barrio Gerra, 1. Los Llaos (San vicente de la Barquera) Cantabria Tel.: USA REPRESENTATIVE ALESSANDRO CREMONA alessandro_cremona@condenast.com Brand Park Ave. Piso 25, Suite 2511 Nueva York, NY BARCELONA GROUP MANAGER JUDITH MASES jmases@condenast.es ADVERTISING MANAGER IVONNE DE PFAFF ivonne.depfaff@condenast.es COORDINATION Mª CARMEN HERRERO mcherrero@condenast.es Pº de Gracia Barcelona Tel.: Fax: LEVANTE REPRESENTATIVE CELIA CERVERA ccervera@condenast.es Pueblo Atenea 191, Cumbres del Sol Benitachell-Alicante Tel.: y Fax: FRANCE REPRESENTATIVE ANABEL MARQUÉS-MEYER anabel.marques-meyer@condenast-europe.com 4, Place du Palais Boubon París. Tel.: Fax: EDICIONES CONDÉ NAST S.A. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE QUOTED, REPRODUCED, EDITED O TRANSMITTED IN ANY FORM OR BY ANY MEANS, WITHOUT THE PRIOR WRITTEN PERMISSION OF EDICIONES CONDÉ NAST S.A.
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