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1 Dr. Su-Jeong Hwang Shin, Associate Professor ttu.edu Website:

2 Assignment: APA writing style required! Source of Inspiration Design Activity: Thumbnail Sketch

3 Paris couture Manufacturers and designers of Missy. European prêt-a-porter (ready to wear) Manufacturers of junior and young contemporary clothes. Paris/ London/ and Milan To review the new styles

4

5

6 Fashion Trend Publications Opening with articles on fabric trends, sketches or style predictions, interviews with designers The fashion shows Fashion editors select the styles and send photos, stories to US for publication in consumer and trade fashion magazines and newspapers. Retailers and manufactures depend on subscription fashion trend publications. Fashion predictions

7 U.S. fashion trend is NOT same as Europe. Some ideas are too advanced or impractical for the American lifestyle. U.S. designers inspired by a common source. Some designers use Paris fashion trends only as a frame of reference and do not copy the styles exactly. Designers are influenced by colors, silhouettes, and details. Seventh Avenue (SA) in New York Most established garment manufactures have offices and where upscale U.S. ready to wear manufacturing is centered. Inspiration is everywhere!!!

8 Street fashion Travel pursuing information on the latest trends Street fashion from young people, wearing in new ways. Tremendous influence over fashion trends. Influence high fashion. Researching street fashion. Designers influenced by the way a customer accessorizes. Consumers are influenced by displays & windows. Fashion magazines and trend reports promote street fashion (Including movie and music stars wearing) Instyle (Personality) Fruits ( Paparazzi (photographers) to capture the upscale wearing.

9 Street fashion

10 Niche Markets A specialized customer outside the mainstream. Specialized sporting Skiing, golfing, hunting, etc. Specialized lifestyles Farming, western apparel, and surf wear Special events Weddings, proms, and dance clubs Designers constantly monitor the subtle fashion trends in niche markets. Observe and influenced same as street fashion

11 Published sources of fashion trend Designers need flash idea/ motivation for a new season. Consumer Newspapers Daily consumers newspapers for each city carry current fashion information and advertisements for local retailers.

12 Trade Newspapers Women s Wear Daily (WWD) Fairchild publications, NY. The most important trade publications for women s apparel. Bible of the women s apparel industry

13 Trade Newspapers DNR (Daily News Record) The menswear and textile markets.

14 Trade Newspapers California Apparel News Fashion publications, LA. The West Coast market. Published weekly and includes want ads. California Apparel News

15 Trade Newspapers Apparel Industry Magazine (AIM) Technical manufacturing news Visit Website:

16 New York Times Sunday Magazine Important to the fashion trade Retailers and manufacturers advertise in it. Occasional fashion supplements are published.

17 W. Monthly newspaper Reprints of soft news (interviews, fashion reports, society news, etc.) during the month in WWD. Retailers and Manufacturer s advertisements.

18 Domestic Magazines (Glossies) Children s and young girls wear General ideas from: Ladies Home Journal/ Parents/ Teen/ Junior/ Victoria Trade magazines: Exclusive on children s wear : Children s business, Earnshaw s/junior/ and Kid s wear. Seventeen (the most popular publication) Young women In Style/ Out/ Paper/Movies/ Nylon/Teen People/Lucky

19 Domestic Magazines (Glossies) General high fashion Vogue, Harper s Bazaar, Elle, etc Men s Fashions Esquire, GQ, MR, Details, Gear, M, Outwear, etc

20 Successful mail order (Catalog merchandise) Strong brand identity Very narrow A Concentration on one apparel category i.e. women s underwear Deep selection of merchandise A wide range of colors, styles, and sizes Catalogs published by major retailers i.e. Victoria Secret/ Spiegel s/ Land s End/ J.Crew/and Eddie Bauer

21 Internet sources Shopping on-line Worth Global Style Net work ( A news and information service based in London. Powerful business tool (business news, industry, and designer reviews, product trends, and financial news that affects the fashion industry. European and domestic high fashion designers. Cyber-magazines.

22 Visit website:

23 Visit website:

24 Visit website:

25 High end products Haute Couture Pierre Cardain Sposa (bridal wear) Textiles Italy Uomo Vogue/ Vogue Mare France Vogue Homme Elle/ Marie Claire (Youth market) Japan Fruits Egg/Asayan/Get On/ Can Cam/Cool/ and JJ

26 Fashion reports Reports are sold as annual subscriptions directly to manufacturers Research color, lifestyle, and fashion trends, and report to designers, and manufacturers of popular apparel. Example: SnapFashun, Fashion Snoops, etc. Fashion forecasting

27 Other sources Color Standard Pantone Textile Color system Resource Guides and Industry directories Davidson s Textile Blue Book Historical Publications Bazaar(since 1860), Godey s lady s book ( ), Ladie s Home journal (since 1883), Le Bon Ton ( ), Sears and Montgomery ward catalogs, Vogue (since 1893)

28 Betsy Johnson BJ rocks glamour with an edge Badgley Mischka We were inspired by a lot of friends at some wonderful parties. We want to pile on the most glamorous pieces in an offhanded casual way Betsy Johnson and Badgley Mischka

29 Donna Karan Twenty years of urban decadence Kimora Lee Simmons The new Pink Collection will be for the fabulous woman whose lifestyle is defined by opulence and luxury Donna Karan and Kimora Lee Simmons

30 Zac Posen Urban Chic: a new look for the new millennium. Refined and sculptural. Han Feng Asia is blooming- lot s of spice colors, electric blues, greens and big peonies prints. Zac Posen and Han Feng

31

32 Topic: Design Process/ Silhouette (Brannon, Ch. 4) Bring materials: Journal Sketchbook! Fashion Magazines, Tracing papers, 1 Marker and 1 pencil. No materials = 1 Tardy for the class (-10 points off).

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