5.3. Australia s leading WOMEN S NETWORK. New Idea is Australia s biggest women s network delivering. MILLION touch points EVERY MONTH

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Dwight Bell
5 years ago
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1 MEDIA KIT

2 Australia s leading WOMEN S NETWORK New Idea is Australia s biggest women s network deliering 5.3 MILLION touch points EVERY MONTH Women turn to the New Idea network for entertainment and inspiration. We e successfully turned our weekly interaction into an always on conersation. *Network combines monthly readership, UA s & FB fans ~Nielsen DCR, daily unique audience July 7, ^Nielsen DCR, monthly June 2018.

3 An Australian woman pays for a copy of New Idea Eery 3 seconds Women turn to the New Idea network for entertainment and inspiration. We e successfully turned our weekly interaction into an always on conersation. Our website sits in Australia s TOP 10 family, lifestyle home and fashion brands with up to 100,000 DAILY UA S AND almost 1MIL Australians monthly *Network combines monthly readership, UA s & FB fans ~Nielsen DCR, daily unique audience July 7, ^Nielsen DCR, monthly June 2018.

4 New Idea is one of Australia's most iconic brands, and with good reason. It's a brand that celebrates eery area of a woman's life - and inspires her to make that life better. Our content is built on four trusted pillars; celebrity news, real life stories, our famous food and the dedicated content to lifestyle solutions. We approach eery section in the same way - to surprise, delight, inspire and entertain. We are the brand that gies you the insight and the knowledge to start conersations, offers you time out from your hectic day and proides ideas to make your life easier. EMMA NOLAN, New Idea Editor We help you be the best ersion of yourself you can possibly be.

5 *Insert Magazine Pages Here *Insert Magazine Pages Here Immersie Print High Impact Digital Powerful Social Brands Successful Brand Integration Engaging Video Seen Partnerships Natie Platforms

6 BRAND REACH 2,630,000 READERSHIP (MONTHLY) 4.4 Mil MONTHLY FOOTPRINT 1,159,222 FACEBOOK FANS/FOLLOWERS 376, 249 MONTHLY UNIQUE AUDIENCE 71,693 DAILY UNIQUE BROWSERS 27,185 EDM Source: emma CMV Apr '18; Nielsen DRM Jun '18; Nielsen Market Intelligence Jun '18; Social media stats updated as at Jun'18

She takes pride in her family She wants the best for her children but is happy to admit that eerything is NOT perfect Content connection: Parenting, Food, Health HOUSHOLD CEO She is the chief

Content connection: Trael, Lifestyle & Finance FOOD INSPIRATION 50% buy for the food Seek ideas and easy solutions Keen to feed the family with food they ll eat and loe Cooks from scratch Tries new

7 HER 3 KEY MINDSETS BRAND ENTRY POINTS Our Audience THE MODERN AUSTRALIAN WOMAN WOMAN Defined by herself first and foremost Focused on personal fulfillment Content connection: Beauty, Fashion & celebrity MUM CELEBRITY LOVE She s outgoing and Into the celebrification of her life More interested in how she, her home and her family looks Likely to purchase more on beauty & fashion. She takes pride in her family She wants the best for her children but is happy to admit that eerything is NOT perfect Content connection: Parenting, Food, Health HOUSHOLD CEO She is the chief decision maker within the household She s taking the reigns & managing the family brand She seeks solutions, great adice and achieable trends. She alues quality and is a say shopper. Content connection: Trael, Lifestyle & Finance FOOD INSPIRATION 50% buy for the food Seek ideas and easy solutions Keen to feed the family with food they ll eat and loe Cooks from scratch Tries new food LIFESTYLE INSPIRATION Looking for inspiration. She buys into the package, Justifying her purchase with the longeity of great food and lifestyle inspiration which lies on once the celebrity news has passed. Source: social channels No No 2016 duplicated fans and followers

79% MOBILE Loyal fan base + new users Audience is made up of 75% returning isitors and 25% new isitors AVERAGE TIME ON PAGE 4.

8 Audience Engagement NEWIDEA.COM.AU T O P 5 S E C T I O N S 1 st CELEB / ROYALS 2 nd NEWS 3 rd PARENTING 4 th FOOD 5 th BEAUTY & HEALTH A C C E S S I N G T H E S I T E 13% TABLET 6 th TRAVEL 8% DESKTOP 79% MOBILE Loyal fan base + new users Audience is made up of 75% returning isitors and 25% new isitors AVERAGE TIME ON PAGE 4.34 Busiest time on the site is 9pm Monday eenings IN- M A R K E T I N T E R E S T S Users who are researching products and are actiely considering buying a serice or product 4.79% Dating Serices 4.02% Real Estate For Sale 3.96% Residential Properties For Sale 3.37% Employment 3.23% Trael: Hotel & Accomodation Source: Google Analytics Jan Jun 2017

9 C E L E B R I T Y & R O Y A L S F O O D P A R E N T I N G & F A M I L Y H E A L T H S T R E S S F R E E B E A U T Y H O M E S F A S H I O N T R A V E L CONTENT PILLARS Entertained by celebrity while enjoying the escapism it proides. Unsurpassed in family food our highly regarded food team are inested in making her life easy but full of flaour, our recipes work and she knows it. As the only weekly brand that inest in regular family and parenting content; our adice is sound and practical with expert input. We focus on a holistic approach to health. Our tips for her and her family will always gie them better quality of life. Ways to bring balance to her life. Stress free enironment offers her solutions, that guarantee a less stressful outcome for eery area of her life. From the latest in nail colour to the anti-ageing solutions that our audiences try at home we offer a problem solution style approach to our beauty content. Homes inspires audience to improe their home and lifestyle each season. Our fashion pages celebrate the real Australian woman and know that she is looking for on trend practicality We celebrate her, her figure, her budget and her age. Trael content coers experiences that are bucket list worthy but they also hae families and we explore potential destinations in a familyfriendly way.

10 FOR RATES, COMMERCIAL PROPOSALS AND BRAND INFORMATION: CONTACT: ANGE CROTTY BRAND MANAGER

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