Pitti Immagine Bimbo, the leading key international. Records energy and optimism displayed by INTERNATIONAL CHILDRENSWEAR BRANDS

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1 B 86 PITTI BIMBO 86 A/W 2018/19 Records energy and optimism displayed by INTERNATIONAL CHILDRENSWEAR BRANDS Pitti Immagine Bimbo, the leading key international fair dedicated to children s fashion and lifestyles was held in Florence from 18 to 20 January. A trend platform whose buzzwords are research and across-theboard proposals, Pitti Bimbo continued to look towards the latest market demands, distributing its offering according to a complete and well-articulated geography designed for the top concept stores, department stores, boutiques and the most authoritative e-commerce sites. Research, lifestyle and rising numbers at Pitti Bimbo 86:+ 2.5 per cent buyers registered at the fair, increases for both Italy and other countries with positive performances from Russia, Ukraine, United States, Spain, United Kingdom, Germany, Japan, Brazil and Turkey. A concrete approach and great creativity for junior fashion that is looking with optimism towards future seasons. The feedback from Pitti Bimbo 86 is positive for international junior fashion, thus boding well for next season s sales. Some of the most important international and Italian children s fashion buyers came to the Fortezza da Basso curious to learn more about the new ideas presented by the 578 brands showcased at this edition. The final attendance figures even better than those announced halfway through the event - show an important positive result with regard to buyer attendance (+2.5 per cent compared to a year ago), with an increase of around 1 per cent in foreign buyers and growth of +3.5 per cent for the Italian market: In total there were 6,870 registered buyers (compared to 6,700 a year ago), and there were over 10,000 visitors overall during the three days of the fair. With regard to the foreign markets, there was great satisfaction for the number of buyers from Russia (+4.5 per cent), which was confirmed as the fair s top market, the return of which is decisive for the children s fashion industry. Some of the best performances came from Spain (+11 per cent), Japan (+12 per cent), United Kingdom (+2 per cent), Germany (+2 per centin terms of stores present),ukraine (+9 per cent), Greece (+17 per cent), Portugal and Ireland; there was a consistent increase in Americans (+18 per cent) and positive figures also for Brazil and Turkey. The buyers from Netherlands, Belgium and South Korea confirmed the levels recorded a year ago whilst there was a drop in the numbers from France and China. Overall, almost 2,450 foreign buyers took part in this edition.

2 The Italian market also showed itself to be very responsive with total attendance up by +3.5 per cent which, when viewed in terms of the number of stores, is even greater (+5 per cent). Pitti Bimbo once again recorded the energy and optimism being displayed by international childrenswear, says Raffaello Napoleone, CEO of Pitti Immagine. It was an edition marked by satisfaction and positive appreciation for the creativity of our companies collections, the quality of the buyers who travelled from over 60 different countries, the investment in projects dedicated to the new children s lifestyle worlds and the services at the market. The growing attendance of countries that are important for kids fashion was undoubtedly very significant - Russia once again showed its specific weight and rediscovered dynamism which is totally reassuring for the whole industry but the increase in Italian buyers was also a decidedly important sign for domestic consumption. The new projects launched at this edition like the #Activelab section and the new Nice Licensing area dedicated to entertainment licenses as well as the positive feedback received for the research and lifestyle areas of the fair, together with the programme of special events scheduled, confirm once again that Pitti Bimbo is the most important platform for the business and communication of international childrenswear. To conclude I should add a positive note about the showrooms present at the fair - over 40 spaces where companies were able to meet in private with their best clients who worked really well on all three days of the fair. Apartment, the luxury soul of contemporary tailoring for kids Apartment represented the space devoted to contemporary luxury. At the Lyceum, a unique section with a dedicated and always high impact layout for presenting particularly sophisticated clothing and accessories collections aimed at the most exclusive boutiques. The brands presented: Amelie Et Sophie, Atelier Choux Paris, Belle Enfant, Caramel, Emile Et Ida, Grevi, Hucklebones, Jessie And James London, Lamantine Paris & Milan, La Stupenderia, Leoca Paris, Little Creative Factory, MinnaParikka Mini, Miss L.Ray, Moon Paris, Nikolia, Olive, OwaYurika, Pe'pe', Pèro, PiccolaLudo, PomD'api, Raspberry Plum Ltd, The Small Gatsby and Velveteen. Plus, on 19 January, Cinema Apartment, a special catwalk show at the Saladella Ronda showcased a selection of brands from Apartment: Amelie et Sophie, La Stupenderia, Lamantine Paris & Milan, Nikolia, Pèro, PiccolaLudo, The Small Gats by and Velveteen. Fancy Room: 100 per cent lifestyle Fancy Room is the space dedicated to lifestyles: From design to small accessories, from gadgets to technology, the winner is always creativity. Located on the Lower Level of the Main Pavilion, this is an entertaining island-space where it is possible to find a series of special products. Eyewear, furnishing accessories, games, pocket technology, stationery, useful and useless objects that are always surprising. The brands present included: 03 Zerotre, 4moms, A d e n + A n a i s, A n gela C i a m p a g n a, B a nwood, Caressed'Orylag, Donsje Amsterdam, Hats Over Heels, Illytrilly, Jeune Première, Miss Garland, Moccis, Nuna, Pomme Caramel, Reisenthel, Sigikid, Sleepyhead, and Thule. Nice Licensing by the Bologna Licensing Trade Fair: The new project on licenses for childrenswear Realised in collaboration with the Bologna Licensing Trade Fair and the Bologna Children s Book Fair, a new space that presents 24 interesting licenses to the world of clothing. Situated in the Cavedio-courtyard of the Main Pavilion, the project is aimed, above all, at the exhibitors, to whom a selection of potential licenses for their future collections were submitted for their attention. The brands and characters represented: Barbie by Victoria Licensing & Marketing; Ben 10 by Turner Broadcasting System Italia; Betty Boop by Premium Licensing & Promotions; Doraemon by CPLG Italy; Geronimo Stilton by Atlantyca Entertainment; Hello Kitty by Sanrio Gmbh; Hot Wheels by Victoria Licensing & Marketing; Keith Haring by CAA - Global Brands Group; Lol Surprise by CPLG Italy; Men And Little Miss by Sanrio Global Limited; National Geographic by Img; NFL National Football League by IMG; Pennuti Skizzati by Atlantyca Entertainment; Pink Panther by CPLG Italy; Pokémon by Pokémon Company Ltd; Popeye & Olive Oyl by Premium Licensing & Promotions; Puffi-The Smurfs by CAA - Global Brands Group; Rubik's by Smiley Company; Sesame Street by Cplg Italy; Shimmer and Shine by Viacom International Media Networks; The Simpsons by CAA - Global Brands Group; Smiley Original By Smiley Company; Space Invaders by CPLG Italy and We Bare Bears by Turner Broadcasting System Italia. Kid s Evolution: From fashion for adults to mini capsule collections Kid s Evolution is the project by Alessandro Enriquez with Pitti Immagine aimed at a super-sophisticated audience of buyers, including the world s most important department stores. Pitti Bimbo showcased a selection of designers

3 involved in fashion research for adults who were trying their hand at a capsule collection for kids. A 360 project in the Cavaniglia Studio that has intercepted the needs of top international retailers. The names for this edition are: Bad Deal, Cor Sine Labe Doli, Giannico, I'm IsolaMarras and The Dots. Kid s Evolution celebrated with a cocktail party on 18 January in the Cavaniglia Studio. Pitti Immagine Loves Mini. Mini Moves Pitti Immagine Passion, innovation, creative research. The expression of the creative partnership between Pitti Immagine and MINI, two worlds that share values and objectives always linked to a contemporary lifestyle approach. Once again, this year MINI renews its collaboration with Pitti Bimbo, ready to associate itself with the fair s vision and draw inspiration from its privileged take on the latest trends in style for the youngest set. The other worlds within the Pitti Bimbo itinerary: The Pitti Bimbo section: designer labels and the big children s fashion brands This is the section that has its heart in the Main Pavilion: A rich and solid offering for infants through to teens featuring historic children s clothing brands that have evolved to create a lifestyle that is coherent with their own esthetic rules and designer brands, the offspring of mom and dad s fashion. The new names and returns for this edition include: Alviero Martini 1a Classe Junior, Australian, Chicco, Fly Pony, Ikks Junior, Miss Blumarine, Powerpuff Girls, Sonia Rykiel, Sophia Webster, Stella Jean, Vespa, and Yves Salomon Enfant. EcoEthic is Pitti Bimbo s Green Generation EcoEthic is the section dedicated to green issues: The best brands that make sustainable fashion part of their signature. These companies, from all over the world, use organic and biological materials that are produced with respect for nature and in a chain, that protects local manufacturing and small communities while helping to save our planet. The brands are: Airwool, BebeBombom, Filobio, Huggee, Jjkids, Kidiwi Handmade, Marquise de Laborde and Naturapura. Sport Generation: In sight of the big leap Sport Generation, the planet that hosts the big names in sportswear and activewear, is preparing itself for a more extended dimension. The focus is on leisure clothing, in this space where the protagonists are the most important international names in childrenswear and collections for kids. The brand names included:k-way, RRD, Blauer, Emu Australia, Fabric Flavours, Finger in the Nose, Freedomday, Indee, Invicta, Jog Dog, Molo, Nik&Nik, Retour Denim De Luxe, Timberland, Tommy Hilfiger and Woolrich Kid. Superstreet, 100 per cent urban inclination SuperStreet is the Pitti Bimbo section that gives a voice to the always lively denim universe and the street inclination of junior and teen clothing, ideally increasingly connected to the world of Sport Generation. In a lively, specifically designed setting, the clothing becomes the distinctive signature of a tribe that expresses itself through images and graphics. The brands include: Add Junior, Goganga, Guess Kids, Le Temps des Cerises, Petrol Industries, Relish, Someone Kids, and Vingino.

4 Designers Collections... Children's Fashion from Spain Pitti Bimbo Seven Spanish brands - Barcarola, Boboli, Desigual, Foque, Mayoral, Tartaleta and Tuc Tuc - were the protagonist of the new Children's Fashion from Spain fashion show at the Sala della Ronda at Pitti Bimbo 86. Their latest fashion style denotes their popularity. Large puffer jackets, printed sweatshirts, combined dresses, skirts with tulle details, jeans and pinafore dresses with appliqués, embroidery and metallic eyelets summarise this season s trends. They can t stop looking from at the athletes sitting by the window to the bad boys at the back. The first group conveys serenity with their comfortable look with warm plush in everything from basic tones to the most fun prints. Ripped denim in dark, faded tones, checked shirts over screen-printed T-shirts, quilted gilets and hooded sweatshirts are their hallmarks. Class is about to begin. In front of the blackboard, boys and girls take measurements and place pins on the mannequins. Impeccable patterns, fine fabrics and detailed finishes define the tradition of children s fashion from Spain, alegacy that keeps up with the times by combining different tones and textures, such as faux hair with tweed, Swiss dots on metallic, or corduroy with pleated ruffles.

5 Designers Collections... Cinema Apartment & KidzFIZZ Color Carpet Following the success of the previous editions, the catwalk shows dedicated to the experimentation of KIDZFIZZ and the luxury kids' collections of APARTMENT were back and broadening their horizons: In order to host an even bigger audience of press and buyers, for the first time they presented in the Saladella Ronda. The first catwalk show turned the spotlights on a selection of sophisticated collections with a luxury sartorial soul showcased in the Apartment section. On the catwalk, garments by Amelieet Sophie, La Stupenderia, Lamantine Paris & Milan, Nikolia, Pèro, Piccola Ludo, The Small Gatsby and Velveteen. Also on 19 January, the protagonists were collections with a high creative content present inside KidzFIZZ. On the stage: Alitsa, Andorine, Iglo+Indi, Le Mu, Maà+Manuela De Juan, Uky, Unlabel Kids and Zombie Dash.

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7 Designers Collections... KidzFIZZ, the Pitti Bimbo concept lab KidzFIZZ is the area that brings together the most creative collections by brands that experiment with shapes, materials and presentation styles: A proposal dedicated to a more evolved international public. KidzFIZZ focused on research, creative exploration, the contaminations between fashion and design. Staged in the Medici Pavilion and in the Archivi with a layout curated by Storage Associati, KidzFIZZ is the Pitti Bimbo concept lab. The new names and returns for this edition included: Bandits London, Collegien, DUO Boys and Mini Me Girls, Gosoaky, Ienki Ienki, Maan, Mum of Six, Mum of Six, Oeuf, Oscar et Valentine Cachemire, Rock n Lullaby, Tocoto Vintage, and Ubang. On 19 January, a special catwalk show at the Sala della Ronda, KidzFIZZ Color Carpet turned the spotlights on the following brands: Alitsa, Andorine, Iglo+Indi, Le Mu, Maà+Manuela De Juan, Uky, Unlabel Kids, and Zombie Dash. Also returned to KidZFIZZ is unduetrestella Design Week, from unduetrestella, the art and design communication project for kids based in Milan, the brainchild of Paola Noé. Unduetrestella presented innovative solutions with a high creative content for spaces dedicated to the littlest ones in collaboration with companies, designers and artists involved in the world of children. The 2018 claimed of unduetrestella Design Week is Now, now, and now.

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9 Designers Collections... The Golden Age: 50 years of Made in Italy success for Monnalisa An exceptional location for a special birthday. Monnalisa celebrated its fiftieth anniversary, on 18 January from, inside the Fortezza da Basso, in the wide spaces of the Attic Floor of the Central Pavilion - open for the first time at night - with a suggestive view of the Florence skyline. The event opened with a fashion show featuring striking golden layout "The Golden Age" and sets with special effects. At the end of the show a dinner cocktail with musical entertainment. A celebrative and unforgettable evening to celebrate 50 years of history of a made in Italy brand. Also at the Fortezza, in the days of Pitti Bimbo, Monnalisa were presented in the K / 2-6 area, a romantic booth with backlit walls hosted the Fall/Winter collection and some iconic pieces of the Living line. In the Saladella Scherma, a showroom space was instead set up.