Padiglione Centrale, piano terra, Stand G11/H22. Presentation of the AW 2015 collection. Padiglione Centrale, piano terra, Stand D 1-3

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1 THURSDAY 22/01 Noukie's & Archimede Padiglione Centrale, piano terra, Stand G11/H22 Presentation of the AW 2015 collection 10:30am Petit Bateau Padiglione Centrale, piano terra, Stand D 1-3 Petit-Brunch in collaboration with Vogue bambini 10:30am- Fracomina Mini Costruzioni Lorenesi, primo piano, Stand 3 RECYCLE YOURSELVE live performance with Barbara Gulienetti 10:30am- TRUSSARDI JUNIOR Padiglione Centrale, piano inferiore, Stand S1-3 Presentation of the fall winter collection PHILIPP PLEIN JUNIOR 11:30am- MCS Showcooking Live - Menu BIKER DREAM CHILDREN'S FASHION FROM SPAIN Sala del Rondino Barcarola, Bóboli, Cóndor, Desigual, Graci, Losan, Mayoral, Tuc Tuc FASHION SHOW by invitation Original Marines Costruzioni Lorenesi, piano terra, Stand 2 Kristina Pimenova, Angelo Minichino, Zelia Bjordal and Emil Faccoli stylist for a day present the Fall Winter collection. The actress Alessandra Mastronardi presents the event Bimbi Original. Updated to 21/01/2015 1

2 THURSDAY 22/ Ermanno Scervino Junior Padiglione Centrale, piano inferiore, W 1 Press conference MISS GRANT, GRANT GARÇON E L:U' L:U' 2:30pm 120% Lyceum, piano terra, Stand 2 Sweet-Vegan Party 2:30pm- 3:30pm MCS Showcooking Live - Menu WINTER NAVAJO ADVENTURE FUN & FUN Sala del Rondino 3:30pm Simonetta Sala delle Nazioni, Stand 1 Simonetta celebrates ALL TOGETHER I PINCO PALLINO Sala Ottagonale preview capsule collection feat. Zhang Ziyi the leading actress of Memoirs of a Geisha and Crouching Tiger, Hidden Dragon will be attending by invitation only 4:00pm Style Piccoli La Limonaia - Giardino di Villa Vittoria Take care of me, I ll bloom in spring. Cocktail Updated to 21/01/2015 2

3 THURSDAY 22/01 4:00pm- 5:00pm Piccola Ludo Lyceum, piano terra, Stand 19 Presentation of the collection special guests: Anna Falchi and Elisabetta Di Cagno Abbrescia 4:30pm KID'S EVOLUTION Padiglione Centrale, piano inferiore a project by Alessandro Enriquez for Pitti Immagine and Vogue bambini Cocktail by invitation 4:30pm- KID'S WEAR Apartment 20 Years of kid's wear Magazine A Great Small Exhibition cocktail YCLU' 5:30pm- 7:30pm Fashion Comics Luisa Via Roma, Via Roma 19/21 r, Firenze Cocktail on the occasion of the presentation of the project by Alessandro Enriquez together with Vogue bambini for Orphanaid Africa Roberto Cavalli and for the designers involved, Stella Jean, Missoni, MSGM, L'F Shoes, Vivetta, 10x10 AnItalianTheory, Iceberg, Super Duper, Laura Biagiotti by invitation info: bm@bmcommunication.it Sottocoperta Hotel Atlantic Palace, Via Nazionale 12, Firenze Presentation of the new collections info@lesgirls.it MONNALISA Tepidarium del Roster al Giardino dell'orticultura, via Bolognese 17, Firenze Cocktail party by invitation OTHER EVENTS THURSDAY 22/01 11:00pm Circus Amblé, Piazzetta dei Del Bene 7a, Firenze Exhibition 'Circus'Hisashi Hidano Baby x Zouganista info: mail@zouganista.com Updated to 21/01/2015 3

4 OTHER EVENTS THURSDAY 22/01 4:00pm- 7:00pm Dolce & Gabbana Dolce & Gabbana, Via dei Tornabuoni 18, Firenze Special preview fall winter invite to the Fruit Market by invitation info: FRIDAY 23/01 11:00am Silvian Heach Kids Area Monumentale, Grotte charity event CHANGE IN A BOOK special guests: Isabella Ferrari, Selene Biffi, Fausto Biloslavo 12:00pm Monnalisa Padiglione Centrale, piano terra, Stand K 2-6 Preview of the caspule collection Spring/Summer 2015 made in collaboration with pop-artist Ludmilla Radchenko. 10:30am- TRUSSARDI JUNIOR Padiglione Centrale, piano inferiore, Stand S1-3 Presentation of the fall winter collection IL GUFO 11:30am Original Marines Costruzioni Lorenesi, piano terra, Stand 2 Flashmob with coreographies between hip hop and breakdance.a show which involves children wearing Original Marine's outfits. 11:30am- Tasting MCS - menu WESTERN DOWN TOWN SARABANDA Sala del Rondino Updated to 21/01/2015 4

5 FRIDAY 23/01 12:00pm- 4:00pm I Saurini Padiglione Centrale, Salone M, Cavedio scale un incontro ravvicinato con il fantastico mondo dei Saurini 2:30pm- 3:30pm Tasting MCS - menu AMERICAN WORKER Sottocoperta Hotel Atlantic Palace, Via Nazionale 12, Firenze Presentation of the new collections info@lesgirls.it 8:00pm Florence White Night - 10 edition Grand Hotel Villa Medici, Via Il Prato 42, Firenze Dinner party by invitation OTHER EVENTS FRIDAY 23/01 9:00am- 10:30am Balducci Hotel JK Place, Piazza Santa Maria Novella, Firenze Presentation autumn winter Breakfast by invitation info: cmugnaini@cmadvertising.it 11:00pm Circus Amblé, Piazzetta dei Del Bene 7a, Firenze Exhibition 'Circus'Hisashi Hidano Baby x Zouganista info: mail@zouganista.com EVERYDAY WALKABOUT PITTI Walkabout Pitti is the title-theme for the January 2015 Pitti fairs and will explore the endless and always-current theme of traveling by foot. Walking for the pleasure of doing it, to see, think about and savor the world, alone or with friends, for sport or because walking or talking about it is in fashion. Today, more than ever before, walking is an expression of a way of life and it evokes its own outfits: a hymn to multiple technical facets, clothing styles and their uses, and to the central role of accessories. With a layout redesigned for kids by designer Ilaria Marelli, the Fortezza da Basso will be transformed into a mixed terrain of different experiences and paths, illustrated by brochures, maps, apps and other devices. With maps and stopovers redesigned in kid-sized versions. Updated to 21/01/2015 5

6 EVERYDAY NEW VIEW The section that features collections with a high creative content and innovative brands for a demanding audience. Located in the heart of Pitti Bimbo, at each edition New View is confirmed as the experimental area for children s fashion, developing its new course with a lively design perspective and a layout by Ilaria Marelli. At New View, fashion contaminations transcend kidswear to reach the world of design and shelf-items, with surprising special projects. Worth mentioning at this edition too is the KidsroomZOOM! project curated by Paola Noe s unduetrestella! APARTMENT At the Lyceum, the project dedicated to children s fashion brands that research luxury contemporary lifestyles. A special section that often has a fairytale-like layout which is always striking, and features a sophisticated selection of international collections of clothing and accessories created for buyers cutting-edge boutiques. Finally, Apartment will also include a special photographic exhibition to celebrate the first 20 years of Kid s Wear Magazine. ECOETHIC The star of one of the Pop Up Stores areas in the Main Pavilion, EcoEthic is the section dedicated to green issues with a selection of the best brands that make sustainable fashion part of their signature. These companies, all over the world, use organic and biological materials that are produced with respect for nature and in a chain that protects local manufacturing and small communities while helping to save our planet. POP UP STORES - PITTI BIMBO The journey around the Fortezza begins with the Pitti Bimbo section - big brand fashions to the new luxury infants clothing characterized by elegance interpreted in a contemporary key and presented in just for children versions. It uses a broader spectrum to enrich the project at the heart of the fair, in the Main Pavilion, with lifestyle products designed for the youngest set: fragrances, jewelry, eyewear, furnishing accessories, bags and travel accessories. And the new Pop Up stores open up more completely to the world of design with a selection of fun, colorful accessories presented according to the new rules of the exhibition game. SUPERSTREET SuperStreet is the Pitti Bimbo section that gives a voice to the world of denim and street couture for clothing that is aimed at children and teenagers. Inside a lively set, created ad hoc, the clothes express the feeling of belonging to a tribe which differs others in terms of the sounds, images and messages. Updated to 21/01/2015 6

7 EVERYDAY SPORT GENERATION Sport Generation is the planet that hosts the big names in sportswear and activewear. The focus is on clothing for leisure time in a space where the protagonists consist of the top names in childrenswear and collections for kids. KID'S EVOLUTION Kid s Evolution is the project realized by Pitti Immagine in collaboration with Vogue Bambini, the brainchild of Alessandro Enriquez. Pitti Bimbo will be showcasing a selection of designers involved in fashion research for adults who will be trying their hand at a capsule collection for kids. Staged at the Main Pavilion, the garments in the collection will be the protagonists of a special Vogue Bambini shooting session. A 360 project that aims to satisfy the needs of a public of super-sophisticated buyers. 20 YEARS OF KID'S WEAR MAGAZINE A Great Small Exhibition Kid s Wear Magazine will be celebrating its first 20 years at Pitti Bimbo 80 with a special photographic exhibition inside Apartment. An exhibition dedicated to the history of the magazine and its innovative approach to the lifestyle universe of kids fashion. 9:00am- La stupenderia Padiglione Centrale, piano inferiore, Stand R1-3 Crea con La stupenderia To celebrate the end of the game "Crea con La stupenderia" designed to present the Spring-Summer 2015 collection to its customers invite press and buyers to the stand to visit the exhibition, showing the creations of their little designers who designed lovely outfits for the Matilde doll. Updated to 21/01/2015 7

EVENTS CALENDAR TENTATIVE EVENTS CALENDAR OF PITTI BIMBO 86

EVENTS CALENDAR TENTATIVE EVENTS CALENDAR OF PITTI BIMBO 86 THURSDAY 18/01 10:30am Guess Kids Padiglione delle Ghiaia, stand 23-25 Presentation of the collaboration with ZAG and launch of the FW18 Miraculous