4-8 February 2018 NEC Birmingham. Grow your business at the UK s leading Jewellery & Watch trade event.

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1 4-8 February 2018 NEC Birmingham Grow your business at the UK s leading Jewellery & Watch trade event.

2 From established businesses to up-and-coming talent, we want to help brands like yours showcase the inspiration behind their collections. At Jewellery & Watch you ll have the opportunity to connect with new customers at the most important buying time in the industry s calendar and gain valuable insight on all the latest trends. What s more, you ll be amongst like-minded, talented people who share your passion for the industry, making it the perfect platform for you to build new and exciting partnerships. I very much look forward to meeting you and sharing your story at the 2018 show. Kirsty Broere, Event Manager, Jewellery & Watch GROW YOUR BUSINESS AT JEWELLERY & WATCH 2018

3 THE CURATED SHOW SECTORS INCLUDE: Birmingham has a rich heritage in the jewellery industry and is home to the Jewellery Quarter a unique and vibrant area that dates back more than 250 years. Located at the NEC, Jewellery & Watch is connected to Birmingham s International Rail Station and Airport, making it a natural business hub. And its co-location with Spring Fair, the UK s leading Gift & Home trade event, gives you added exposure to a wider UK and international buying audience. Fine & Diamond jewellery Premium brands and collections showcasing bridal, platinum, gold and gem-set jewellery, our most popular show sector attracting 73% of visitors.* Loose Diamonds and Gems Featuring suppliers of loose diamonds, pearls, precious and semi-precious gemstones. Jewellery Designers British and international designers, along with established and emerging designer brands reveal one-off pieces and launch their latest collections. Silver & Semi-precious jewellery A design-led, stylish selection of sterling silver jewellery, brands and suppliers. Silverware & Silver Gifts Original selections of silverware, silver gifts, pens and gift-sets. Costume & Fashion A select edit of the latest inspirational designs in costume and fashion jewellery. Watches The latest classic and contemporary watch designs and suppliers of watch straps and repairs. Retail Services & Solutions Dedicated suppliers of retail solutions visual merchandising, packaging, technology & software, machinery and tools. *Source: Visitor survey, Jewellery & Watch 2016 T: +44 (0) E: sales@jewelleryandwatchbirmingham.com

4 OUR AUDIENCE When it comes to connecting you with a wide-reaching domestic and international audience of high calibre industry professionals, Jewellery & Watch has it covered Every year we attract over 17, 000 trade professionals from across the whole of the UK and abroad, making Jewellery & Watch the largest and most geographically diverse show in the country. So, get set to impress the most powerful decision-making buyers in the industry who all come to find inspiration at Jewellery & Watch. Total audience 17,291 UK visitors 16,230 International visitors 1,061 VIPs 3,418 Press in attendance 34 Exhibitor personnel 1,604 Jewellery & Watch is an eminent event in the jewellery buying calendar for the Hugh Rice team; we just can t miss it. We use this opportunity to build our relationships with existing suppliers and to seek new ones to define our core offering for the year ahead. Birmingham is also a thriving international city and well situated for us to get to. Paul Rice, Managing Director, Hugh Rice Jewellers (Visitor 2016) GROW YOUR BUSINESS AT JEWELLERY & WATCH 2018 Officially audited by:

5 BUYERS WITH DIRECT PURCHASING POWER Of our 17,291+ visitors: 91% wanted to attend J&W 78% place orders as a direct result of attending Jewellery & Watch 73% have joint or sole responsibility over purchase decisions 2 out of 3 visitors hold senior positions - (director, partner, proprietor) 5 new suppliers sourced on average 44% do not attend any other jewellery trade event Annual buying budget*: 9% Over 1 million 14% 250,000 to 1 million 22% Up to 10,000 29% 50,001 to 250,000 26% 10,001 to 50,000 Source: Visitor Survey, Jewellery & Watch *Results taken from those visitors with a buying budget. T: +44 (0) E: sales@jewelleryandwatchbirmingham.com

6 WHO YOU WILL MEET 8% International visitors from 75 countries 4% Scotland 2% Northern Ireland 3% North East 9% North West 19% Midlands 4% Wales 9% South West 6% Yorkshire & Humberside 11% East Midlands 4% East Anglia 6% London 16% South East VISITOR TYPE 7% multiples 12% Online 81% Independents Including: Independent retail jewellers Jewellery boutiques Multiples, majors & chain stores Department stores Online retailers Galleries, museums & heritage sites Source: Visitor survey, Jewellery & Watch distributors / agents wholesalers/importers/exporters 1,000+ manufacturers GROW YOUR BUSINESS AT JEWELLERY & WATCH 2018

7 RETAILERS IN ATTENDANCE Sarah Layton Francis and Gaye Tarratt Michael Matthews Jewellery L.Guess Jewellers PureJewels Dipples Jewellers Fortnum & Mason Moodys Wongs Webbs County Jewellers V & A Museum Page Fine Jewellery Hugh Rice W E Clark Jessop Jewellers H Samuel Tustains Marmalade Jewellery Wolf and Badger Ian Quartermaine Jewellers Hallett Retail Historical Royal Palaces Coe and Co Selfridges T H Baker Berrys David Summerfield WR Bullen M&M Retail Reynolds & Co. Fine Jewellery E C One R L Austen David M Robinson Salloways Hemstocks Jeremy France Jewellers Galeries Lafayette ASOS Market Cross Jewellers Natural History Museum DM London - The Watch Gallery Rudell The Jewellers Forum Jewellers Michael Spiers HOULDEN Jewellers of Excellence Boodles De Beers F Hinds Stephen Hughes Trinity Goldsmiths National Trust The British Museum Watches of Switzerland Goldsmiths Signet Grace & Co Judith Hart Wave Jewellery ROX House of Fraser T A Henn Jamieson & Carry Wrights the Jewellers Fraser Hart Weir & Sons Drakes Frost of London Silvertree Jewellers Robert Gatward Jewellers Windsor Ernest Jones Tom Coll C W Sellors Lunns Steffan s Michael Jones Jeweller Beaverbrooks D.J. Warner Jewellers Sykes Jewellers Fenwick Parkhouse Montague s Gallery Wakefields The National Gallery Baroque Neil and Barker John Pass Jewellers Amazon Preston s Harrods Banks Lyon Jewellers Bentallls Marks & Spencer Aurum Holdings Winsor Bishop Pressleys Allum & Sidaway Finnies Pearces Baker Brothers Jewellers Six John Lewis Peter Jackson the Jeweller Bruford CMJ Company of Master Jewellers Watches2U International Green & Benz Phillip Stoner Emson Haig David Christopher Hamilton & Inches Mococo Eatons Fine Jewellery Mallard Jewellers Rivoli Jewellers Harrisons Jewellers T: +44 (0) E: sales@jewelleryandwatchbirmingham.com

8 #CREATINGLOVE ACROSS THE JEWELLERY & WATCH INDUSTRY Jewellery & Watch 2017 was committed to celebrating the skill, dedication and craftsmanship of the professionals within the industry. Five industry members were chosen to represent the different facets of the UK s jewellery and watch community and let their stories act as a reflection of the changing face and interests of the industry. The five faces of the campaign Alex Monroe, Fei Liu, Gary Wroe, Harriet Kelsall and Simon Johnson were figureheads for the dynamic seminar programme addressing the issues relevant to the market. Harriet Kelsall Bespoke Jewellery Designer Online Retail Marketing Fei Liu Fine Jewellery Designer Personality & Brand Simon Johnson Chairman, National Association of Jewellers NAJ Live Alex Monroe Jewellery Designer How To Guides Gary Wroe MD, Hockley Mint Next Generation ITALIAN BRANDS MOVE TO THE FORE Offering the very best jewellery collections from around the globe is essential for helping independent retail jewellers to stand out on the high street. Italy s thriving jewellery and watch industry was represented by 20 new and established brands including Bronzallure, Nomination, Rebecca & Le Carose at the show in GROW YOUR BUSINESS AT JEWELLERY & WATCH 2018

9 WHY EXHIBIT WITH US? Jewellery & Watch is the opportunity to: Drive sales early in the year with new business prospects and existing customers, over a very sales focused and productive five days. Launch your new product or collection and impress the most powerful decision-making buyers who come to find originality and innovation at the show. Network, network, network, and build relationships with new customers and contacts who will transform your business forever. Go international expand your network abroad to include distributors, retailers and agents from more than 75 countries. Achieve brand awareness all year round with promotion of your brand and products across multiple platforms and gain invaluable exposure. Be a part of the largest and most established retail event in the UK s jewellery buying calendar, guaranteed to deliver high calibre and diverse buyers from all major cities and towns across the UK, Ireland and abroad. Put a spring in your business attract interest and orders from buyers who usually would not attend a dedicated jewellery show as a result of our co-location with Spring Fair. Discover what s trending now with over 700 exhibiting brands from 400 competitors. T: +44 (0) E: sales@jewelleryandwatchbirmingham.com

10 YOUR EXCLUSIVE MARKETING CAMPAIGN As soon as you re signed to exhibit, we ll start promoting your brand and collection to a relevant audience of buyers via , web, social, print and much more - before, during and after the show. And it s all included as part of our industry-leading multichannel campaign to offer you maximum exposure throughout the year, free of charge. A visually powerful profile page on our website, which attracts over 95,000 views a year. Dedicated social media posts across Facebook, Twitter, LinkedIn and Instagram. Opportunity for extra promotion in the Buyers Review, a virtual tradeshow, ed to our global database of 50,000+ industry professionals. Feature in our printed magazines the official Show Preview is mailed to 10,000 pre-registered buyers. LookBooks to showcase your brand and get over 22,000 impressions. We made great use of the promotion opportunities offered by Jewellery & Watch, which contributed to a very successful show for us. This support not only drove visitors to our stand at the show but our association with Jewellery & Watch attracted interest and orders even before the show. Ben Roberts, Managing Director, Clogau, (Exhibitor 2016) GROW YOUR BUSINESS AT JEWELLERY & WATCH 2018

11 INCREDIBLE EXPOSURE FOR YOUR COLLECTIONS The Jewellery & Watch reach: Social Reach 720,000 Twitter Impressions 657,000 reach on Facebook promotion to 50,000 retailers and industry professionals Digital 439,564 page views on the Jewellery & Watch website 22,000+ Lookbook e-magazine impressions 95,068 profile views on the Jewellery & Watch website Source: Results collected during the Jewellery & Watch 2016 show cycle February, T: +44 (0) E:

12 MEDIA HIGHLIGHTS 90 years as the leading watch & jewellery magazine JULY retail-jeweller.com A man s world one to one Peter Andersen The latest in men s jewellery Exhibitors also benefit from our extensive trade and consumer PR campaign which generated 236 pieces of coverage last season, a 9% increase from In a good place PluS Swarovski Group s new brand Adore This year, thriving Danish jewellery giant Pandora has opted not to show at Jewellery & Watch, but will instead support the event in a different way. Ruth Faulkner catches up with the brand s vice-president of Western Europe Peter Andersen to find out more H JULY 2016 retail-jeweller.com aving posted third-quarter revenues of DKK626m ( 63.2m) in the UK for the three months to September 30, 2015, it is hardly surprising that Pandora doesn t feel the need to seek out any new retail partners. It is for this reason that the Danish jewellery brand will not be exhibiting at the forthcoming Jewellery & Watch for the first time in several years. We are very settled on our account base and we are not recruiting, explains vice-president of Western Europe Peter Andersen. We have felt in the past that we had people walking onto the stand and asking to open an account and it was actually bad publicity for us to send them away again, and I don t really like doing that. However, despite not being in the market for new stockists, Pandora has elected to support Jewellery & Watch in a different way this year and still get involved in the show this time through its sponsorship of what is now being termed the Pandora Buyers Power List. Held at Jewellery & Watch last year, the now annual Buyers Power List event is a celebration of the industry s top buyers, voted for by others in the trade across six categories: Independent Retail Buying Team, Multiple Retail Buying Team, Department Store Buying Team, Individual Retailer, Watch Retailer and Best Heritage Site, Museum or Gallery. The results of the vote will be unveiled Net value I am very proud of the relationships we have with our partners at the moment. There is a very good mutual trust between us Things to consider when selling online in a black-tie awards ceremony at Birmingham s newly opened Resorts World, close to the NEC, on Monday, February 8, during the show. Commenting on the brand s decision to get involved in the Buyers Power List, Andersen explains: We thought this was a great way to support our customers and the rest of the industry at the show, without us being there to do any selling or trying to attract new accounts. Also, with 192 Pandora stores now in the UK, the majority of which are operated through a franchise model or partners, as Pandora terms them, the brand knows a thing or two about what makes a good retailer, a fact also relevant to its support of the Buyers Power List an event that is designed to recognise retail excellence. For Andersen, the attributes that make a good retailer are relatively simple. Attention to detail makes a great retailer in any industry, not just in jewellery, he says. But, it is also about customer service. Andersen believes the jewellery industry has made great strides in recent years, taking on a lot of the positives that the rest of the high street has taken for granted for so long. I always think back to when I first visited stores in this role and where the jewellers are today, and I think they have taken on a much more open-door policy. They are also now showing a few interesting pieces in the window to entice people in instead of showing the entire collection. Windows do a lot. Retailers need to make sure their windows look great so that when people walk past, they can see what you are representing and that doesn t necessarily mean showing everything, he notes. One area where Andersen believes the jewellery industry excels beyond its high street counterparts is that of knowledge. The staff s knowledge is one of the most fantastic things about jewellers, he explains. And, actually, that knowledge is a lot higher than in most other sectors. It is great to be able to support the people working behind the tills through an event like this. As a company, Pandora believes passionately in supporting and developing those people who represent the brand, be they staff who work in its own stores or those who work in the stores owned by partners. The brand rewards and recognises the best store managers in its network on an annual basis, as well as providing training trips and ongoing support. We are all about doing a lot to make sure people find it inspiring to work for Pandora, says Andersen. In the stores it is the managers who are driving the stores and that means everything. To that end, in 2015 and for the first time the brand kicked off what it terms a Super Store Manager training programme, with the top-performing store managers picked to undergo further training. They are our guinea pigs, explains Andersen. The programme finishes in January and then we will roll it out to educate all our store managers to become Super Store Managers and they will then have a bigger responsibility in running the stores. When asked what makes a good Pandora partner, Andersen s answer is simple. The name says it all: we call them partners because it is about partnership. I am very proud of the relationships we have with our partners PROFESSIONAL Retail-jeweller.com 16 Retail Jeweller February 2016 JEWELLER SHOW PREVIEW FEBRUARY 2016 / VOL 07 ISSUE 02 professionaljeweller.com YOUR NEED-TO-KNOW GUIDE TO JEWELLERY & WATCH 2016 Aisle style MARRY THE RIGHT BRIDAL JEWELLERY TO YOUR BUSINESS Elements Silver gets personal Bluebells inspire Sheila Fleet The new Elements Silver jewellery introduces statement cabochons in moonstones and rose quartz partnered with rose gold and silver. In addition, symbols of love and sentiment shine in pieces designed to be personalised for consumers to express their own story in the form of charms, rings and more. This season Orkney-based jewellery designer Sheila Fleet takes inspiration from her garden, where every spring a host of bluebells appear. The Bluebell collection has been created in sterling silver with a touch of carefully developed enamels in blue, pink and white to reflect nature s colours. Bluebell joins a range of designs inspired by flowers including Fleet s popular Snowdrop, Daisy and Primula Scotica ranges. Hall/ Stand 18K30-L31 Hall/Stand: 18DQ48 Whimsical wins for D for Diamond Bronzallure steps into spring Italian fashion jewellery brand Bronzallure will be exhibiting its SS16 collection. The pieces feature new designs which remain true to the statement Bronzallure style. The range offers necklaces, earrings, bracelets and rings featuring claw set stones in a variety of finishes including faceted, cabochon and pave. INDEPENDENT JEWELLERY RETAILERS DISCUSS THE IMPORTANCE OF STAYING ONE STEP AHEAD IN THE FACE OF INTENSE MULTI-CHANNEL COMPETITION D for diamond will introduce its whimsical 2016 collection, featuring brand new silver keepsakes. The theme around the new designs focuses on iconic fairy tales, with highlights drawing inspiration from Cinderella and Alice in Wonderland, culminating in a playful range of pendants, bracelets, studs and watches. Muru stretches out Muru is launching a new collection of Muru Talisman stretch bracelets. Available in silver, gold and rose gold vermeil, each new bracelet holds an individual sentiment or significance that has been chosen to empower consumers. Pieces come complete with a meaning card explaining the inspiration behind the design. Hall/ Stand 18J28-K20 Trend spotting February 2016 Retail Jeweller 17 JEWELLERY & WATCH NEWS, TRENDS AND ANALYSIS FOR BRITISH J EWELLERY PROFESSIONALS Show special VIP press in attendance include: international news, broadcast journalists, national magazine editors, industry writers and bloggers. boutique. Goldsmiths EXECUTIVE DIRECTOR CRAIG BOLTON TALKS STRATEGY Hall/ Stand 18K30-L31 Hall/ Stand 18E30 - F31 The new Unmissable seminars and insights at this year s show generation PJ WATSON SPELLS OUT Visual merchandising: Expert inchanges TO ITS LEADERSHIP sights into display and making your products stand out Pushing thefebruary 7 at Sunday Former Selfridges visual merchanboundaries diser, Alan Springall, will be offering PANDORA ON SALES, STOCK easy-to-apply inside knowledge on AND EMULATING APPLE how to make products stand out in store. This will be followed by a tour of the best visual merchandising at the show (15.15) and a Display Awards ceremony on the main Catwalk stage (17.00). Diamonds: Are they forever? Sunday February 7 at WatchPro This presentation on the 4Cs by GIA instructor Francesca Lawley will introduce the properties of diamonds, as well as discuss how they can be treated to alter appearance, the possible effects of treatment, and how to care for diamond jewellery. Monday February 8 at Social media master class: Tips to maximise the power of social media for your business Yomp Marketing managing director and Apprentice star, Richard Woods, will be sharing unmissable insights into how to rapidly increase the number of visitors to your website. IntroTweet founder Laura Brown will be sharing advice on how you can use social media to generate leads and increase sales, as well as ex- Pearls: Insights into the significance of pearls in the jewellery market Monday February 8 at PROFESSIONAL JEWELLER February FEBRUARY 2015 / ISSUE 49 watchpro.com NEWS, TRENDS AND MARKET INTELLIGENCE FOR THE BRITISH WATCH INDUSTRY plaining how investing time in social media platforms can have a large impact on profitability. What can you do to supersize website traffic? Tuesday 9 February at professionaljeweller.com BRIAN DUFFY / EXCLUSIVE INTERVIEW INFORMATION IS POWER GFK INDUSTRY INTEL TRADING PLACES FIRST WATCH SALES VOLUME GROWTH IN FIVE YEARS Our pick of the brands showing at Spring Fair and Inhorgenta FULLY CHARGED >>> Electric shock: innovations that transformed the watch industry AURUM HOLDINGS IS PREPARING TO OPEN THE GROUP S LATEST MULTI-MILLION POUND STORE IN KNIGHTSBRIDGE AND WHY WATCH HAS SHOULD JUST RELEASED WINDERS BE A BATCH OF ASTONISHING MARKET SHARE FIGURES. CHIEF EXECUTIVE OFFICER BRIAN DUFFY SPEAKS EXCLUSIVELY TO WATCHPRO EDITOR JAMES BUTTERY. ON YOUR SHELVES S Licensed to Thrill Pierce Brosnan becomes the new face of Speake-Marin ome weeks before the opening of Aurum s latest Watches of Switzerland showroom in Knightsbridge, the group s chief executive Brian Duffy invited a group of press to the luxury watch retailer s flagship store on Regent Street and did the unthinkable. He shared data. For 30 minutes or more Duffy, who was named WatchPro s Person of the Year in January, regaled his audience with facts, figures, statistics and trends. Aurum had processed five years worth of its internal buying data and extracted trends ranging from shrinking case sizes to the fact that women buying fashion watches seem to have abandoned white in favour of pink. It also revealed the scale of Aurum s astonishingly presence in the UK watch retail market. Between Watches of Switzerland, Mappin & Webb, Goldsmiths, boutique. Goldsmiths, Watchshop and Watch Hut, Aurum has 31% market share. When focused on purely on luxury watches, Aurum s retailers make 46% of all sales in the UK. Very nearly one in every two luxury watches sold in the country is sold by an Aurum business. INVESTMENT It s an astonishing achievement, reached through expansion and acquisition, but it hasn t come cheap. Aurum spent 24m in the past 12 1 watchpro.com / JULY 2016 / WATCHPRO 19 GROW YOUR BUSINESS AT JEWELLERY & WATCH 2018

13 THE COMPLETE EXPERIENCE When you exhibit at Jewellery & Watch, you re also gaining access to a package of value-added services, to enable you to take your business to the next level. Your package includes: E-newsletters, online guides and videos with tips for exhibiting and essential show preparation National Association of Jewellers (NAJ) training seminars - NAJ LIVE Opportunity to appear in Catwalks at the show across 5 days, in collaboration with WGSN and Cult of Fashion. Free exhibitor masterclasses (worth 250) Invitations to industry events such as show previews and launches Printed invitations to send to your contacts inviting them to the show Ongoing support and advice throughout your exhibitor journey from our Client Services team. T: +44 (0) E: sales@jewelleryandwatchbirmingham.com

14 We have had to extend our visit because the show is so much bigger and better than last year. J&W is the most diverse trade show and I meet such interesting and passionate people every year. I have also signed up my staff to do the NAJ JET training courses. The show is phenomenal in everything, it is the most ubiquitous show for me of the year. Charles Burns, Development Manager, Burns Jewellers Group, (Visitor 2016) Jewellery & Watch is a key event in the calendar for The WB Creative Jewellery Group. Gecko had its highest ever sales performance at the show in 2016, and we are already planning for even greater success at the next show in Andrew Morton, Managing Director, The WB Creative Jewellery Group, (Exhibitor 2016) GROW YOUR BUSINESS AT JEWELLERY & WATCH 2018

15 AT THE HEART OF THE INDUSTRY We work in close collaboration with industry associations, media partners and sponsors to deliver the best show possible. We are backed by the strength and support of the entire industry. Premium Partners Association Partners Primary Partners Badge Sponsor T: +44 (0) E:

16 4-8 February 2018 NEC Birmingham THIS IS ONLY THE BEGINNING SECURE YOUR PLACE FOR 2018 At the heart of the industry, Jewellery & Watch is a world-class platform for you to showcase your collections for the upcoming seasons and meet powerful buyers. For more information and to find the best way for your brand to get involved in 2018 contact us on: T: +44 (0) E: sales@jewelleryandwatchbirmingham.com