Weert, January Concerning: Courtin Dealer Guide Dear Distributor,

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1 Dealer guide 2014

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3 Concerning: Courtin Dealer Guide 2014 Weert, January 2014 Dear Distributor, We hereby proudly present you the new Courtin dealer guide. The purpose of this guide is to support you in positioning the brand in the best and most optimal way possible, in your market. All departments have contributed to the completion of this new guide. In this dealer guide you will fi nd for the year 2014: - All information with regard to the sales: info, prices, assortment, starting offers, consumer offers and policies. - All information with regard to marketing activities: info, brochures, posters, pictures, advertisements, press releases. - All information with regard to the trainings: all training manuals and powerpoint presentations. This dealer guide will be handed out once only to each dealer and will be very helpful in fi nding all kinds of information you might require during the entire year of We trust to have offered you an extremely helpful search and information tool with this guide. With kind regards, Export Dancohr 3

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5 Content Introduction 6 Introduction Courtin 7 General Information 8 Sales 11 Sales directives 12 Export pricelist Special promotions: Courtin export offers Marketing 21 Product assortment 22 Marketing directives 22 Brand presentation requirements 23 Conditions usage marketing material 25 Promotion material Training 29 Training directives 30 ICT 33 Online support 34 Logistics 36 Dancohr team members 37 5

6 Introduction Dancohr Corporation is one of the largest and most leading cosmetic house in the Northern Benelux and has developed, produced and distributed its products since its founding, under the below mentioned previous company names, in With worldwide export to over more than 60 countries, Dancohr Corporation is being considered a trendsetter and always stands up front where research and development of new products are concerned. Dancohr Corporation provides in beauty equipment/furnishing, a complete wellness concept, podiatry equipment and various cosmetic ranges. Since January 2001 our company name has changed into Dancohr Corporation B.V.. Dancohr Corporation is the new name after the merger of Spibro Intermedical B.V. (Manufacturer of equipment for beauty salons) and Courtin Cosmetics (Manufacturer of products exclusive for beauty salons). The objective of this merger is to achieve an optimal service for our clients. Dancohr Corporation provides the following equipment ranges: Bentlon; Beauty, Wellness, Manicure, Podiatry and Hair as well as the following skincare and make-up ranges: Lanèche; skincare, JPR Men, Sun, Spa Body and make-up Henriëte Farcohe; skin care, Soleil Intensif Sun, Corporelle Body and Faroche Homme skin care for men Courtin ; skin care, foot care, wax, eyebrow and eyelash dye Pui Pui ; make-up Make-up Perfect; make-up accessories Podo Perfect; podo accessories With the above assortment we can provide in a complete program for the entire beauty, wellness, manicure, hair and podiatry branch. Iso certifi cations Since September 2004, Dancohr Corporation has been offi cially ISO and ISO certifi ed. ISO certifi cation means that the company s operating procedures and management system meet the requirements of the applicable European guidelines and that the claimed level of quality of Dancohr products is actually achieved. The ISO medical device directive means that the Dancohr Corporation is also allowed to produce medical products, which meet the strictest requirements, for example, for hospitals. ISO certifi cation underlines the quality of Dancohr and its products! 6

7 Introduction Courtin Courtin. Naturally Good! Courtin is the effective anti-septic range. In close co-operation with the biggest producer of Tea Tree oil in Australia, Courtin composed a special total antiseptic skin care-and foot range. The wide range of products makes Courtin perfect for salon treatments and daily skin care. The tea tree products have been very successful in fi ghting a multitude of skin disorders. It might seem exaggerated to state that this product is so successful in fi ghting so many different affl ictions, but practice and scientifi c research have proven the favourable effects of using Tea Tree products. The Courtin range is exceptionally complete due to a broad assortment of products, both salon sizes and retail sizes for direct sale and home use. Courtin products are complementary products for the salon next to your own beauty products or podiatry equipment. The Courtin treatments are not only preventive, but are also particularly effective in case of skin or foot problems. Products The product range of Courtin consists of - Courtin Face and Body care - Courtin Foot care - Courtin Wax - Courtin Paraffi n - Courtin Eyebrow and eyelash dye 11 reasons to choose Courtin: 1. Courtin has a complete range of face, body and foot care. Next to this complete range Courtin has a wax assortment as well 2. Courtin is highly active and effective against all kinds of skin problems 3. No paraffin in the Courtin products! 4. Good margin on the products: Courtin offers professional products with an excellent price / quality ratio 5. Low stock level: Compared to other cosmetic brands Courtin has a small range of products, which means less stock 6. Low investment due to small range 7. It is easy to start with small starter sets 8. Full training with the purchase of Courtin products to optimise your knowledge and sales 9. Available for every specialist and podiatrist next to their normal skin care range 10. Excellent support from Dancohr on all aspects: sales, marketing and training to make your distribution a success! 11. Courtin products are not tested on animals Customised treatments For a small range, Courtin still has 9 different treatments in its program, consisting out of 3 different feet treatments, 4 face- and body treatments specialised in acne and sensitive skin, 1 wax treatment and 1 paraffi n treatment. Training When taking Courtin in your assortment, we offer our special training courses completely free of charge. Besides learning about the background of the products and the treatments in theory and practice, special massage techniques are learned. Our international team can provide product trai-nings at the Dancohr Corporation facilities or on location. As a distributor you can use these trainings to teach the specialists everything about Courtin products and treatments. We offer all the training manuals in English. These training manuals are ready to use or you can translate them into your own language. Marketing support On a regular basis Courtin designs marketing materials like catalogues in English language. You can use these in order to present the brand Courtin the best way possible into your market. Or you can choose to translate them into your own language. All used materials are available at the dealerportal. This dealerportal contains all texts, images, logo s and art work fi les used in Courtin marketing materials.. You can use this in order to present Courtin in your country. Choose Courtin Courtin can provide a total concept for the beauty and podiatry market. As we are distributing our brands in over more than 25 countries worldwide and looking for expansion in countries, we maintain contact with you to discuss the possibilities to take our products in your assortment. 7

8 General Information Policies Courtin offers a full range: - Courtin face and body care - Courtin foot care - Courtin wax - Courtin paraffin - Courtin Eyebrow and eyelash dye Export directives for exclusive rights (Per group) 1. Full range should be offered 2. Minimum start order for showroom, training room and warehouse of Minimum yearly turnover of New innovations have to be presented and taken into the program. 5. Showroom facilities should be available. 6. Warehouse and logistic facilities should be available. 7. Training facilities should be available. - training room - trainer 8. Technical & commercial support. 9. Active marketing communication approach in your market. Marketing of the brand should be in Courtin style, approved by the Dancohr marketing department. 10. Special promotions and/or Courtin special offers should be presented to your clients. 11. Every new introduced product should be implemented within 4 weeks of introduction. Detailed Information Dancohr Corporation B.V. Marconilaan DD Weert The Netherlands Tel Internet: dealer@dancohr.com IBAN : NL77 RABO BIC:RABONL2U Bank: Rabobank Weerterland en Cranendonck Ch. Of Commerce Roermond BTW/VAT/TVA/N NL B01 8

9 Prices All prices are stated in EURO. Invoices will always be in this currency. All prices are based on deliveries FCA; Free Carrier Weert. Please note that Dancohr Corporation B.V. is a manufacturer which works exclusively through appointed distributors and never sells directly to end users. For this reason the prices shown in the attached Export Price List are distributors prices only. Payments are always cash on delivery. Margins In the enclosed export pricelist you will fi nd the export prices and the recommended wholesale prices, one always depends on different factors per country. That is why we gave you the recommended wholesale prices, which we use for the specialists in The Netherlands. Usually for Europe the coeffi cient is between 4.5 and 5.0. An example of how the prices can be determined: Export price ± 2.00 Wholesale price (specialists price) ± 4.44 End consumer price ± 9.00 The distributor can determine his own margin to the wholesale business (beauty salons, pedicure salons etc.) and he can also determine the margin the wholesaler will have for the end consumer price. But having the possibility of offering your Courtin client a good margin will be a positive point and for sure a good point for getting new clients. Please note that a specialist price is always without V.A.T. and the end consumer price is always inclusive V.A.T. Orders Orders will be binding after confi rmation by Dancohr Corporation B.V. by . The confi rmation of the order will clearly state the delivery date. Minimum order amount per order is always EURO 2.500,- Minimum order quantity per article number is 6 pieces. Adjustments in confi rmed orders take a lot of logistic handling. Therefore it is not possible to make adjustments in your order after you have received the order confi rmation from Dancohr Corporation. If adjustments have to be made in the already confi rmed order, Dancohr has to charge 75,- to cover the logistic handling costs. Complaints Complaints regarding for example damage, missing articles or incorrect delivered items should be reported to Dancohr within 24 hours after the delivery of the order. Complaints fi led after these 24 hours cannot be accepted. When applicable please provide us with pictures. Payments Payments are always pre payment. Letters of Credit are found to be too costly for both parties and are in general not accepted for order amounts under the EURO 25,000.=. Payments will always be made in EURO (see under PRICES). Shipments/Delivery terms Shipments will be done in accordance with the instructions received from the customer. Delivery times are two weeks from acceptance of the order. But please check the order confi rmation for all details. Support Training manuals are available in the English language. Through regular newsletters Dancohr Corporation will inform their distributors of new developments, products and modifi cations. All Marketing materials are available at our Dealer Portal. All images, texts, art work and other documents you will fi nd at our Dealer Portal. Product trainings can be arranged at the Dancohr Corporation facilities or at location. Documentation On a regular basis Dancohr Corporation designs catalogues for each brand for specialists in English language. All artwork of the brochures are available to distributors. 9

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12 Sales directives - Product & philisophy knowledge has to be up-to-date and optimal at your team of: Sales Sales Marketing directives Training - Product & philisophy knowledge has to be up-to-date and optimal at your team of: - Courtin sales products should be sold in starter sets, so the philosophy and image of the brand can be carried out in the best possible way all around the marketing world. - Keep Training your clients knowledge of the brand updated - Use Courtin all special products promotions! should be sold in starter sets, so the philosophy and image of the brand can be carried out in the best possible way all around - Be the passionate world. and enthusiastic about Courtin! If you are, your team will be and sales will follow! - Keep your clients knowledge of the brand updated - Use all special promotions! - Courtin Be passionate starter and enthusiastic sets about 2014 Courtin! If you are, your team will be and sales will follow! The showroom is one of the most important tools together with the catalogue, internet and the exhibitions to present the Courtin range. Courtin starter sets 2011 The Dancohr showroom Corporation is one wants of the to most support important their tools new together Courtin dealers with the with catalogue, starting internet up. The and minimum the exhibitions orders for to the present different the Courtin ranges of range. Courtin are presented below. For existing Courtin dealers it is also very important to present the brand fully updated. Dancohr Corporation wants to support their new Courtin dealers with starting up. The minimum orders for the different ranges of Courtin are presented To support below. both new For existing and existing Courtin dealers dealers Dancohr it is also offers very special important showroom to present starter the sets. brand For fully the updated. new dealers this will be minimum start order of 5000,- To support both new and existing dealers Dancohr offers special showroom starter sets. For the new dealers this will be the minimum start order of Minimum 5000,- start order for new dealers As a dealer we want you to start up professionally and therefore expect you to purchase the following products. We expect you to have stock on Minimum all products start and order in this for way new you dealers can present the brand professionally in your company and to your clients. As a dealer we want you to start up professionally and therefore expect you to purchase the following products. We expect you to have stock on all Skin products care and in this way you can present the brand professionally in your company and to your clients. 6 x skin care package 6 x all salon products 12 x all retail products Foot care 6 x foot care package 6 x all salon products 12 x all retail products Wax package 6 x wax package body & face 12 x all wax 12 x waxstripes 6 x after depilation oil + foam 12 x wax supplies Ask your accountmanager for more information on these startersets Paraffin package 6 x paraffi n package 6 x all salon products 6 x paraffi n supplies Minimum start order: 5.000,- Ask your account manager for more information on these starter sets Skin care Foot care 6 x skin care package 6 x foot care package 6 x all salon products 6 x all salon products 12 x all retail products 12 x all retail products Wax package Paraffin package 6 x wax package body & face 6 x paraffi n package 12 x all wax 6 x all salon products 12 x waxstripes 6 x paraffi n supplies 6 x after depilation oil + foam 12 x wax supplies Minimum start order 5000,- 12

13 Export pricelist

14 Courtin Name Company Adress Country Date Tel. no Fax. no Website Policies 1. Prices are stated in Euro (EURO) 2. Minimum order amount is EURO 2500,00 3. Minimum order quantity per article number is 6 pieces 4. Payment conditions as stated in the distribution agreement 5. Payments are always be made in EURO. 6. All prices are based on deliveries Free Carrier (FCA). 7. Orders will be binding after confirmation by Dancohr Corporation B.V. by . The confirmation of the order will state the delivery date, although we strive to meet this date it can happen that some products will be delayed. This will always be communicated. 8. Delivery times are always minimum two weeks from acceptance of the order, please check the date on your order confirmation 9. Shipments will be done in accordance with the instructions received from the customer. 10. Please note that Dancohr Corporation B.V. is a manufacturer which works only through appointed distributors and never sells directly to end users. 14

15 Courtin pricelist 2014 Amount Article Description Content Whole sale Export price price Courtin Salon skincare % pure tea tree oil 30 ml 10,20 5, Courtin cleansingmilk 500 ml 14,35 7, Courtin lotion 500 ml 13,55 6, Courtin Refi ning lotion 500 ml 19,85 9, Courtin hand & face wash 500 ml 8,60 4, Courtin rub-off peeling 200 ml 14,10 7, Courtin enzymatic peeling 200 ml 20,65 10, Courtin 24-hour cream 200 ml 16,45 8, Courtin mask 200 ml 14,90 7, Spa tea tree lift-off treatment 10 pcs 49,90 24, Acne treatment 5 pcs 51,75 25, Courtin bodymilk 500 ml 16,95 8,48 Courtin Retail skincare % pure tea tree oil 30 ml 10,20 5, Courtin cleansingmilk 200 ml 7,00 3, Courtin lotion 200 ml 6,50 3, Courtin Refi ning lotion 200 ml 9,70 4, Courtin hand & face wash 250 ml 5,70 2, Courtin rub-off peeling 50 ml 6,20 3, Courtin enzymatic peeling 50 ml 9,70 4, Courtin Acne Spot Corrector 5 ml 8,15 4, Courtin 24-hour cream 50 ml 8,95 4, Courtin mask 50 ml 6,50 3, Dispenser 500 ml bottle - 0,75 0, Dispenser 250 ml bottle 250 ml 0,55 0,28 Courtin Bodyrange Courtin bodymilk 200 ml 8,80 4, Courtin deodorant spray 100 ml 4,95 2, Courtin shampoo 200 ml 5,15 2, Lipbalm with tea tree oil, 6pieces 6 pcs 15,90 7, Courtin body scrub 200 ml 7,30 3,65 Courtin Salon Pedicure % pure tea tree oil 30 ml 10,20 5, Courtin hand & foot cream 200 ml 9,35 4, Hygienic gel 500 ml 12,50 6, Courtin footbath 500 ml 13,35 6, Courtin massage & footbalm 500 ml 14,65 7, Courtin icegel 500 ml 16,95 8, Spa footmask 250 gr 10,70 5, Spa heating footmask 250 gr 10,70 5, Courtin hand & foot cream 500 ml 16,20 8, Courtin Chapped skin cream 200 ml 13,35 6, Courtin Chapped skin cream 500 ml 26,65 13,33 Courtin Retail Pedicure % pure tea tree oil 30 ml 10,20 5, Courtin hand & footcream 100 ml 5,50 2, Chapped skin cream 100 ml 7,80 3, Courtin footbath 200 ml 6,50 3, Courtin icegel 200 ml 7,80 3, Courtin nail oil 30 ml 7,90 3, Courtin foot mousse 125 ml 7,30 3, Courtin footdeodorant spray 100 ml 5,75 2,88 15

16 Courtin pricelist 2014 Amount Article Description Content Whole sale Export price price Courtin wax Body refill for waxgun azulen wax 110 ml 2,35 1, Body refill for waxgun Tea tree wax 110 ml 2,35 1, Body refill for waxgun honey wax 110 ml 2,35 1, Face refill for waxgun azulen wax 110 ml 2,35 1, Courtin wax 800 ml 16,20 8,10 Other wax articles Wax heater 300 ml 48,65 24, Courtin 2-in-1 wax heater 1000 ml 41,30 20, Duo Waxgun + powerunit - 59,00 29, After depilation oil 500 ml 19,30 9, Facial wax azulene blocks 1000 gr 13,35 6, After depilation foam 200 ml 16,95 8, Waxstripes fleece 100 pcs 5,05 2, Waxstripes on roll 100 mtr 10,20 5, Wooden spatula 100 pcs 3,95 1, Inox stainless spatula - 6,30 3, Wax brush long handle - 2,40 1,20 Eyebrow and eyelash dye Eyelash tint deep-black 15 ml 4,95 2, Eyelash tint blue-black 15 ml 4,95 2, Eyelash tint brown 15 ml 4,95 2, Eyelash tint middle blond 15 ml 4,95 2, Courtin Peroxide cream 3% 100 ml 7,05 3, Eye protection sheets 80 pcs 4,15 2, Skin protection cream 75 ml 7,25 3,63 Courtin promotionmaterial DE Consumer leaflet skincare german language - 0,20 0, EN Consumer leaflet skincare english language - 0,20 0, DE Image brochure skin/feet/wax Deutsch - 0,40 0, EN Image brochure skin/feet/wax English - 0,40 0, FR Image brochure skin/feet/wax French - 0,40 0, Certificate Courtin - 1,05 1, DE Consumer leaflet footcare german language - 0,20 0, EN Consumer leaflet footcare english language - 0,20 0, FR Consumer leaflet footcare french language - 0,20 0, Folder file - 5,95 5, EN Brochure Courtin eyelash paint - 0,50 0, Paper bag small - 0,20 0, Courtin transparent gift bag - 0,95 0, Courtin Gift voucher - 0,15 0, Display Courtin - 14,85 14, Courtin counter display - 9,40 9, Poster Courtin general - 6,15 6, Poster footcare - 2,20 2, Poster skincare - 2,20 2, Tableposter Courtin Image - 2,45 2, Presentation folder Courtin - 1,55 1, Poster Courtin eyelash - 0,50 0, Cosmetic tissues - 2,00 2, Courtin notitieblok met pen - 1,55 1, Polo Courtin maat S - 15,50 15, Polo Courtin maat M - 15,50 15, Polo Courtin maat L - 15,50 15, Polo Courtin maat XL - 15,50 15, Courtin towel 50 x 100 cm - 5,20 5,20 16

17 Courtin pricelist 2014 Amount Article Description Content Whole sale Export price price Sachets Courtin Courtin rub-off peeling 3 ml 0,05 0, Courtin enzymatic peeling 3 ml 0,05 0, Courtin 24-hour cream 3 ml 0,05 0, Courtin mild foot cream 3 ml 0,05 0, Courtin Mask 3 ml 0,05 0, Courtin bodymilk 3 ml 0,05 0, Courtin chapped skin cream 3 ml 0,05 0, Courtin icegel 3 ml 0,05 0,05 Trialsize Courtin Courtin hand & footcream 15 ml 0,15 0, Courtin Tea Tree Oil 1 ml 0,30 0, Courtin footbath 12 ml 0,15 0, Courtin cleansingmilk 12 ml 0,15 0, Courtin lotion 12 ml 0,15 0, Courtin Refi ning lotion 12 ml 0,15 0, Courtin hand & face wash 12 ml 0,15 0, Courtin hand & bodymilk 12 ml 0,15 0, Courtin shampoo 12 ml 0,15 0,15 17

18 18 Dancohr Corporation BV Marconilaan DD Weert Netherlands T. (+31) (0) I. E. info@dancohr.com

19 Special promotions: Export consumer offers 2014 During the year we will announce special promotions. Guidelines - Minimum purchase per offer for dealers is 25 pieces per article number - As long as the stock lasts - Changes in price and assortment reserved 19

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22 Product assortment Product assortment In the year 2014 there will be new articles in the Courtin assortment. Courtin Fluid 24h cream Courtin Fluid 24h cream - 50 ml Courtin Fluid 24h cream ml Sachet Courtin Fluid 24h cream - 3 ml 0.05 Courtin Foot scrub Courtin Foot scrub 9.98 Marketing directives To build a brand image which is recognizable all around the world we have to set up marketing directives which we expect you to follow up when marketing the brand in your country. 1. Brand style The Courtin products, should be promoted within the brand style. All promotion material has to be in line with the Courtin style. For worldwide usage Courtin has promotion material available. When developing the material the marketing department from Dancohr always keeps the global attitude of the brand in mind. 2. Brand mentioning of Courtin It is mandatory to mention always the Courtin logo in all of the above mentioned marketing activities. 3. No combining of the brand Courtin with other non-courtin products. It is approved by Dancohr if any of the above mentioned marketing activities, are combined with non-courtin products. 4. Courtin will support in all above mentioned marketing materials and tools, in order to present the brand Courtin the best way possible into your market. All these materials are available with print ready art work. 22

23 Brand presentation recommendations To sell the right image, the brand style of Courtin needs to be communicated in the smallest detail. This means there are decoration recommendations for the showroom, training room and beauty salon. These are mentioned below. Showroom The following items should be present in the showroom: Image poster Create a Courtin atmosphere by placing a poster together with some nice decorated products in your showroom. Courtin skincare display Courtin skin care display with roll banner behind the display. Should be positioned near to the pay desk. The display should be well taken care of. The display invites your clients to try the products and helps you when giving information on the products. Table display Table display with up to date offer Brochures Brochures for both end consumer and specialist have to be exposed and encouraged to take along. Training rooms Also the Courtin training rooms within your company can be foreseen with Courtin items. We recommend the following: - Place the Courtin offi cial training manuals, Courtin notebook and pen on each seat of a trainee. - Place a Courtin tissue box on each table. - Use the Courtin display to present the products in the room. It is recommendable to also place a poster next to the display in this room. This way a good example is set. - The trainers should wear the Courtin polo shirt during both the theory and the practice part - The instruction can best be given with a Courtin PowerPoint presentation. You can download this presentation from our dealer portal. 23

24 Beauty/ Podiatry salon Different promotion material is available to decorate various parts of the salon. Treatment room 1. Courtin poster skincare of footcare 2. Linen All treatment chairs should be foreseen with the Courtin towel. When the chair is not being used, the towel should be closed down (in a roll) with the Courtin logo facing forward positioned in the chair. 3. Salon products The products used in the salon are positioned next to the chair on a suitable table/trolley. Products and especially pumps have to be taken care of and cleaned on a daily basis. The pumps and the bottles/tubes, may not contain resume of product. Pay desk / counter 1. The skincare display Should be positioned as near or at to the pay desk as possible. The display should be well taken care of. For distributors it is mandatory to place the Courtin banner behind the display. It is desirable for the specialists to do the same. 2. Counter display Should be positioned on the counter. The products in the display should communicate the most recent offer. 3. Consumer brochure Should be positioned near the counter display and the skincare display. The consumer has to be able to easily take a brochure home. Waiting room 1. Brochures For the consumer to read and take home. All available brochures should be positioned in the waiting room, clearly visible for the clients. 2. Posters There should be at least one skincare poster (free of choice) hanging at the wall in the waiting room. This poster should vary every 2 months. 3. Products It s recommendable to place some products in the waiting room purely as decoration. Requirements for support on exhibitions or home fairs: All Courtin brochures should be available on the stand or in the showroom during a homefair Special offers that are presented on the exhibition or homefair should be communicated to the clients/suspects before the exhibition begins On exhibition it is wise to demonstrate by using big tv screens and audio. In this way you attract a lot more suspects that would normally pass your stand For demonstration support, please contact our training department at least 6 weeks before Make sure you have enough contact forms on your stand. In this way suspects can leave their name & address behind and you are able to contact them afterwards 24

25 Conditions usage marketing material The Courtin look is implemented in all marketing and promotion materials. We want Courtin to be easy recognizable by it s style and look in all communication. Therefore it is important for the brand that all the dealers use this look (house style) in all communication as well. To make this easy, Dancohr provides you with this dealer book with all the material necessary to promote the brand. There are pictures, logo s, advertisements, fl yers and even the complete artwork of the brochures. The artwork of the brochures is easy to use for your advertising agency. You only need to translate the text into your language and we can put it in the brochure for you. You can print the brochure at your own printing offi ce or choose to send it to our printing offi ce, we will provide you with a quotation. If you are looking for a particular image or if you need advice, please do not hesitate to contact the marketing department. We will be happy to help! The logo should always be used as provided. Slogan The Courtin slogan is: Naturally good! This slogan should be used/mentioned in all written communication. (advertisements, direct mail etc.) Font type text The letter type of the text of all communication based around Courtin should be Gill Sans 9 11 pt Guidelines Printing Colours of Courtin Underneath you will fi nd an overview of the colours used in the Courtin line with its Pantone-numbers. These numbers are used to inform the printer when printing promotion material. Only these colours may be used in any communication from Courtin, this creates uniformity among the Courtin products. PMS 3435 C PMS 5565 C PMS 583 C 25

26 Promotion material 2014 Promotion Material To promote Courtin to the beautician, pedicures and consumers the following marketing material is developed. Brochure for the consumer The information of the Courtin skin care products and the Courtin foot care products come in two separated consumer brochures. Both brochures contain information about the background information of Courtin, the treatments as well as the home care products. The different kind of treatments are presented and of course the different kind of problems the consumer is facing nowadays when it comes to skin- and footcare, are discussed EN consumer leaflet skincare English Natural foot care EN consumer leaflet footcare English Paper bag Easy to pack the sold Courtin products in for the consumers Courtin counter display Use the counter display to present the Courtin products. It is recommendable to place also the large poster so the products are positioned in the right ambience Image poster Courtin Use the table poster as decoration on the counter. Or to promote a special offer Courtin Gift voucher Different languages: Dutch, english, french and german Courtin Cosmetic tissues pcs. 26

27 42011 Courtin counter display cardboard Large poster Courtin There is one large poster available in carton material. The poster refl ects the fresh and 100% natural background of Courtin. The poster has a standard and is from carton material poster foot care poster skin care 44100/05/10/15 Courtin poloshirt. Different sizes: S - M - L - XL Courtin Towel Size 50 x 100 cm t/m Sachets Small samples in sachet packaging of 3 ml to introduce clients to the Courtin products t/ m Trial sizes Small packaging in bottles of 12 ml and tubes of 15 ml Advertisements Courtin has designed several different advertisements: image advertisements and informational advertisements. These advertisements are ready to use, you just need to place text in your language in the advertisement. You can use them to advertise in local magazines, consumer magazines and business magazines. You can download these advertisements from our dealer portal. For an overview of ready to use advertisements, we refer to the appendix. Images As a dealer you can use the Courtin images for all Courtin purposes. It is not allowed to use the pictures for other purposes. Pictures should always be used in combination with the Courtin logo and/or with a picture of the packagings. It is not allowed to assign the pictures to third parties. If you are looking for more information on particular products, or if you need a particular image or advice, please do not hesitate to contact the marketing department. 27

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30 Training directives Trainer should be available Dancohr requires of their dealers they have the possibility to train their clients professionally. So you must have a trainer in your company. Training room should always be available In order to market the brand in the market, your clients need to be trained professionally. Therefore a training room is necessary. In the training room the brand needs to be presented completely and the best way possible. This room should inspire your clients! First training The first training always takes place at Dancohr in Weert, The Netherlands. The dealer should bring the trainer who will be responsible for the trainings in the dealers area/country. We also recommend to bring one sales person, as in our opinion it is very important to motivate the right persons within your company. When key persons are well informed and enthusiastic about the brand and its products, sales will go easier. Knowledge sells. Dancohr will take care of the costs for maximum 2 double rooms and lunch. The dealer should take care of the travel costs. Training at the dealer After we have trained the key persons within the dealers organization it is possible to book a trainer from Dancohr to come over to your company. You will have to discuss this with your account manager or training manager within Dancohr. Trainers of Dancohr are only available for dealers who present the full range of Courtin. For the training we demand that all products and/or machines what have to be trained are available, as well as all to be trained persons (!) It is advisable to make large groups of clients and personnel. Dancohr will take care of the travel costs. The dealer should take care of dinner and accommodation. Support on exhibitions Actually Dancohr expects from its distributor that their own trainer, who is fully trained in the products of Dancohr, will take care of the demonstrations. But when a refreshment or special push in the market is demanded we are always willing to help! Please contact the Dancohr export department for possibilities! Training updates / refreshments Your trainer(s) should visit Dancohr at least once a year for refreshment of the program. It s important to keep the knowledge high and to keep your trainer well informed in the newest developments. Dancohr will take care of the costs for maximum 2 double rooms and lunch. The dealer should take care of the travel costs. Regarding the training in your company: - Material and product should be fully complete and available - Use of the Courtin training manuals and power point presentations is a must Training manuals To teach your clients everything about the total concept of Courtin: brand, products, treatments and philosophy, we developed several trainings. In these trainings the theoretical and practical part is fully discussed. All training manuals to support the trainings are available in English language. Available Training manuals & power point presentations: Training Manuals - Complete training program of Courtin - Workshop Courtin Foot care - Workshop Courtin Skin Care - Workshop Courtin Wax - Workshop Courtin wellness Power point presentations - Foot care - Skin care 30

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33 ICT 33

34 Online support Dealerportal Major improvement has been reached by providing marketing material on the dealer portal. Images, posters, advertisements and useful documents can now be downloaded through the dealer portal: dealer portal -> download -> major file sharing ->Courtin This means you can easily find the tools to promote your product range. All the brands are represented: Courtin, Henriëtte Faroche, Lanèche, Pui Pui and Bentlon. The different folders already contain several documents. These folders will be updated by our brand managers. Please note that it takes 24 hours before new material can be seen. Get in contact with one of our brand managers if you re missing some files or if you need anything specific. The dealer portal will be renewed and then there will be more information available on the dealer portal, for example: order history, invoices and contracts. How to solve login problems to enter the portal Possible (highly unlikely) causes to the problems are: Your internet connection is not working You ve received a new password, but mistakenly are using an old password Nowadays 80% of all computer users run Windows XP or Windows Vista. Dancohr uses Windows 2000, which has a slightly different login screen from XP or Vista users. WINDOWS XP / WINDOWS VISTA / WINDOWS 7 PAY ATTENTION: dealers or customers who don t get to see the field domain, as shown above, need to type Dancohr\ before their Username As you can see below, this can cause problems, because XP and Vista already automatically place customers.dancohr.com\ or dealers.dancohr.com\ before the login name. This is not even completely visible, as you can see with the red arrow. Please replace it with Dancohr\ 34

35 Courtin brochures & website Dancohr offers you the opportunity to translate all Courtin brochures in your own language. We would like to emphasise that it s a professional tool to hand out to your customers. For a fair price the catalogue can be printed. Courtin will take care of the printing process. This saves you time and money. Contact our marketing department for more information about translating and printing the Courtin brochures. We are also busy translating websites. Translating the Courtin site to your own language helps you to attract more visitors from your own country with makes it easier to sell Courtin products. We offer the opportunity to let you translate our websites so we can provide them in your own language. You can fi nd word-documents which contain the separate website texts at our dealerportal (major fi le sharing). There you can fi nd the docs in the text-directory. If you can t fi nd the needed text, contact our brand manager. Linking other websites If you use your own website to promote our brands, we can always provide some support with graphics etc (mostly found at our dealerportal), we also advise our dealers to link their own website to our websites like we do to your websites. In this way our sites but as well as your will be found much easier in google because we and our dealers will get more visitors, so please keep linking your websites. 35

36 Logistics Contact details Contactperson: Michel Wijnen T : logistics@dancohr.com W: Delivery term FCA Dancohr Corporation B.V. will prepare the shipment, forwarders can load the goods at the warehouse in Weert. What we want to point out is that the purchaser will bear the consequences for transportcosts as well as the risk, also if the order is send on behalf Dancohr. Damaged shipments Should you receive a shipment which is damaged then we recommend you to mention this on the CMR and immediately contact your transport insurance. Dancohr Corporation can not be held responsible for transport damage as our shipments are packed in a solid and proper way and your shipment will be loaded with great care. From order, to shipment After you have placed your order you will receive an order confirmation. The date mentioned on this confirmation is the date that your goods will expected to be ready in our warehouse. The logistic department will always inform you, with dimensions and weight, as soon as your shipment is ready, you may then first inform your forwarder to pick up your shipment not any sooner. Orders are binding Adjustments in confirmed orders take a lot of logistic handling. Therefore it is not possible to make adjustments in your order after you received the order confirmation from Dancohr Corporation. If adjustments have to be made in the already confirmed order, Dancohr needs to charge 75,- to cover the logistic handling costs. Arranging transport If we receive a routing order from your forwarder the logistic department can arrange transport for you. Without a routing order we kindly need to ask you to arrange the transport yourself. Shipments will only be prepared on behalf of our dealer and will only be delivered to our dealers, not to end consumers. Should you wish to sent goods directly to your customer then you have to arrange this with your forwarder and give them the special instructions. The CMR and the documents attached to the pallet are on behalf of our dealer. Documents With the shipment you will receive following document: - A packing list - A pallet loading list - The invoice(s) These are always attached on the outside of the pallet, unless we receive other instructions. Should you require any other documents besides the above mentioned documents, or if you have special requirements as to the shipment, please mention these when placing the order. All extra costs for preparing documents after your shipment have been picked up will be charged to you. 36

37 Dancohr team members Managing Director Tel: Ramon Spitters President of Dancohr Corporation BV Business Development Manager e Ramon.Spitters@dancohr.com Sales Tel: Xander Hyndycz, Sales & New Business Manager Xander is main responsible for all distributors worldwide. t c e dealer@dancohr.com Simone de Corti, Assistant Sales Manager & New Business Area Sales English, German, Italian and French. t e dealer@dancohr.com Marcha Teuwen, Sales & Front desk support Sales & Front desk support for English speaking customers. t e dealer@dancohr.com 37

38 Technical Support Tel: Don Konings, Jeroen van Kuijk These are our specialists for questions concerning technical information about treatment chairs and machinery. Logistics Tel: Michel Wijnen, Logistic Coordinator Michel is taken care of all the logistic aspects of your orders. He works closely with the export department making sure your order is processed with much care and precision. t e logistics@dancohr.com 38

39 Training Tel: Chantal Schelbergen, Training Manager Chantal is Manager of the training department within Dancohr. She is also the head speaker during dealer presentations and training at Dancohr. t e Chantal.Schelbergen@dancohr.com Claudia Super Claudia is a qualifi ed beautician and responsible for the training and demonstration of all products worldwide. She can answer your specifi c product questions concerning usage and composition of the cosmetics and equipment. Marketing Tel: Lindie Feuler, Head of the Marketing Department Head of the Marketing Department is Lindie Feuler. She is also Brand manager for Bentlon, Lanèche and Pui Pui. t e Lindie.Feuler@dancohr.com Margo Linders, Brand manager and Graphic Designer Margo is Brand manager for Henriëtte Faroche and Courtin. She is also responsible for all the creative work like the creation of brochures, posters and packaging. t e Margo.Linders@dancohr.com 39

40

41 Appendix 41

42 Naturally good! Skin care Foot care Body care The Courtin foot care products with antiseptic tea tree oil are suitable for pedicures and cosmetic foot care. Because of their intensive effect, the Courtin products are particular suitable for a variety of foot problems such as sweaty feet, fungal infections on the skin and nails, chilblains, eczema, dry and rough feet, chapped skin, etc. In addition to the normal foot care products, the Courtin line includes special products, such as the Courtin Spa foot mask. A welcome addition to your foot treatments. Wax products Hair care 42 Dancohr Corporation B.V. Marconilaan DD Weert T. +31 (0) F. +31 (0) E. info@dancohr.com I.

43 Naturally good! Skin care Foot care Body care Wax products Hair care Courtin skin care products with antiseptic tea tree oil are suitable for all skin types, but for special skin types particular. Skin problems such as active and passive acne, eczema, psoriasis and other skin problems can be treated thoroughly. As a specialised brand, the Courtin tea tree oil range fi ts in perfectly alongside other skin care lines in the beauty salon. A welcome addition to your product range and treatments. For more information about the Courtin products and treatments, please contact. Dancohr Corporation B.V. Marconilaan DD Weert T. +31 (0) F. +31 (0) E. info@dancohr.com I. 43

44 44 Subject to version and specification changes Dancohr Corporation BV. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, either electronically, mechanically, by photocopying, recording or otherwise, without the prior written permission of Dancohr Corporation BV.