NEW YORK 2017 MEDIA REPORT

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1 NEW YORK 2017 MEDIA REPORT

2 I don t think there s anything quite like an arena of entrepreneurs, banding together under the name of Indie, and showcasing their immense talents for an entire city to see. SWAAY 2

OVERVIEW CLICK TO VIEW OUR IBE NY 2017 VIDEO RECAP The Indie Beauty Expo returned to New York August 22 24 to celebrate its most expansive and successful show to date.

3 OVERVIEW CLICK TO VIEW OUR IBE NY 2017 VIDEO RECAP The Indie Beauty Expo returned to New York August to celebrate its most expansive and successful show to date. The three-day event kicked off with CONNECT INDIE on Aug. 22, which attracted over 400 attendees to Skylight Modern. CONNECT INDIE focused on education for emerging beauty entrepreneurs with programming that included Indie Essentials structured learning courses in the areas of finance, retail and media. CONNECT INDIE concluded with four Expert Dialogues panel discussions with Founders, Buyers, Press and, for the first time, Investors. Special guest Jamie O Banion, Beauty Bioscience Co-Founder and CEO, shared her journey from failure to Forbes List of Richest Self-Made Women. SHOP INDIE and TRADE INDIE, which were held following CONNECT INDIE on Aug. 23 and 24, respectively, took place at Skylight Clarkson Sq., where a recordsetting 227 brands, from 21 countries in the skin, hair, nail, fragrance, tool, ingestible and lifestyle categories exhibited. The event was attended by over 300 members of the press from leading trade and consumer outlets including the New York Times, WWD, Today Show, ELLE, Town & Country, VOGUE, Business of Fashion, Forbes.com, Brit + Co, Bustle the list goes on. The consumer shopping event, SHOP INDIE, immediately followed and attracted more than 1,200 consumers who discovered and shopped direct from exhibitors while enjoying cocktails, flower crowns, and more. The show concluded with TRADE INDIE on Aug. 24, which attracted over 500 buyers from around the world. To date, IBE NYC 2017 has received approximately 600 million media impressions. 3

4 It s without a doubt that the indie beauty explosion is growing super fast, as more and more beauty connoisseurs prefer certain indie beauty products for the quality, innovation and specific beauty and skincare needs. LIFESTYLE 411 4

5 IBE NEW YORK AT A GLANCE 286 MEDIA ATTENDEES 185+ MEDIA PLACEMENTS 600M+ MEDIA IMPRESSIONS 1.9M+ SOCIAL IMPRESSIONS 5

6 HIGHLIGHTED MEDIA 6

7 HIGHLIGHTED MEDIA FEEDBACK The companies themselves may be small, but indie beauty as a whole is big business and is only getting bigger. AMERICAN SPA MAYA STANTON We went to Indie Beauty Expo in New York to discover the new brands that are about to explode in popularity from ethical ingredients to gorgeous packaging and effective results, we hit skincare gold. DOMINO KRISTIN LIMOGES Many beauty and personal care brands are now turning to simple, of-the-earth ingredients to power their products. On top of this, they are branding, packaging and pairing them with elements that tap into aspects of the metaphysical world. TREND HUNTER LAURA MCQUARRIE 7

8 SOCIAL MEDIA HIGHLIGHTS 8

SAMPLE EXHIBITOR COVERAGE BEAUTY MATTER Beautymatter Checks Out Indie Beauty Expo 2017 ELEMENT, Feather & Bone, Joon, LAMIK Beauty, Osmia Organics, Province Apothecary, Schique Skincare, Take My Face

9 SAMPLE EXHIBITOR COVERAGE BEAUTY MATTER Beautymatter Checks Out Indie Beauty Expo 2017 ELEMENT, Feather & Bone, Joon, LAMIK Beauty, Osmia Organics, Province Apothecary, Schique Skincare, Take My Face Off, The Seaweed Bath Co., Tilk! BEAUTY NEWS NYC The Indie Beauty Expo: Skincare Roundup Aquareveal, Chalet Cosmetics, EnerGold, Erin s Faces, florapothecarie, Kosmatology, Norabloom Botanicals, The Seaweed Bath Co. ALLURE 19 Green Beauty Brands We Fell In Love With at the Indie Beauty Expo Akar Skin, Antonym Cosmetics, Au Naturale Cosmetics, Beauty Heroes, Beneath Your Mask, Board and Batten, Bottega Organica, Girl Undiscovered, Hynt Beauty, Kosmatology, Laguna Herbals, Lauren B. Beauty, Max and Me, Nu Evolution Cosmetics, Ojai Wild, Osmia Organics, OY-L, Sappho New Paradigm, The Seaweed Bath Co. AMERICAN SPA An Indie Uprising: How Indie Beauty is Changing the Market Flora py Beauty, PRODjin Live from the Indie Beauty Expo: American Made Beauty American Made Beauty, Brushopolis, Circ-Cell, Halo Goods, Hue Noir, Intelligent Nutrients, Teadora Beauty. BEAUTY PACKAGING A Sneak Peek at Indie Beauty Expo 2017 A Beautiful Life Brands, bkr, Honest Hazel, Moonlit Skincare, Thorn + Bloom Perfume Climate-Smart Skincare Debuts At 2017 Indie Beauty Expo Pour Moi Beauty Top Packaging Picks from the Indie Beauty Expo 2017 B LIVINN Collection, ELLIS FAAS, Fizz & Bubble, Flora py, LUA Skincare, Magic Mud, Map of the Heart, Pour Moi Beauty, Seaweed Bath Co., Smoothie Beauty, That s Some Good Shea!, WELL WITHIN PLANTED IN BEAUTY, 9

SAMPLE EXHIBITOR COVERAGE COSMETIC DESIGN 7 Brands Not to Miss at IBE Beneath Your Mask, dphue, Flora 1761, Josephine Cosmetics, Karin Herzog, Olverum, Pour Moi Beauty Trend Spotting: Delicacies as

10 SAMPLE EXHIBITOR COVERAGE COSMETIC DESIGN 7 Brands Not to Miss at IBE Beneath Your Mask, dphue, Flora 1761, Josephine Cosmetics, Karin Herzog, Olverum, Pour Moi Beauty Trend Spotting: Delicacies as Beauty Ingredients l ODAÏTÈS, Luxe Botanics IBE NYC 2017: Trends and Highlights BioClarity, Elements of Aliel, Erin s Faces, Jade Lilly, Joséphine Cosmetics, Norabloom Botanicals, nügg Beauty, Osmia Organics, Ranavat Botanics, SCENTERPRISES INC. and SUE PHILLIPS HOUSE OF, FRAGRANCE, Solinote, BRIT + CO. 10 Indie Beauty Brands to Put on Your Radar Now A Complete, Aussie Bronze, Dope Naturally, Girl Undiscovered, Mother Dirt, Petite Amie, Pinch of Colour, Red Earth, SAINT Cosmetics, Smoothie Beauty, BRONZE MAGAZINE #IBENYC Man Made, Acqua dell Ebla, Beneath Your Mask, Blind Barber, Boucleme, Chalet, Clove + Hallow, Fizz & Bubble, LE BEURRE SHOP, Noyah, Patchology, Shankara, DOMINO 13 Incredible Indie Skincare Brands You ve Never Heard Of Beneath Your Mask, Bottega Organica, Le Prunier, Luxe Botanics, Mahalo, Olio Di Alessandro, Olverum, OY-L, Petite Amie Skincare, Province Apothecary, Ranavat Botanics, Red Earth, Smoothie Beauty, Shake Up Your Beauty Routine With These 11 Exciting Companies Antonym Cosmetics, Au Naturale Cosmetics, Dope Naturally, Freedom, HUM Nutrition, Josephine Cosmetics, Lauren B, Little Moon Essentials, RootFoot, Vital Proteins, FASHIONISTA The 8 Best Indie Beauty Brands You Haven t Heard Of Yet Beneath Your Mask, Cuvee Beauty, Dope Naturally, Girl Undiscovered, Ranavat Botanics, Red Earth, Smoothie Beauty, Winner s Beard Oil 10

SAMPLE EXHIBITOR COVERAGE HYPE HAIR 11 Indie Hair & Beauty Brands You Should Know About Beneath Your Mask, CUE, Elements Of Aliel, Gavée Gold, Gloss Naturals, Hue Noir, Joséphine Cosmetics, Lamik

11 SAMPLE EXHIBITOR COVERAGE HYPE HAIR 11 Indie Hair & Beauty Brands You Should Know About Beneath Your Mask, CUE, Elements Of Aliel, Gavée Gold, Gloss Naturals, Hue Noir, Joséphine Cosmetics, Lamik Cosmetics, London s Pedisoaks, Sahara Rose, WEBA Natural Products MAKEUP.COM NYC s Indie Beauty Expo Casually Changed Our Lives Everyday Personal Care, Red Earth, The Seaweed Bath Co. HAPPI Happi s Picks from IBE New York Ayuna, Baré Alchemy, Dope Naturally, Hello Aglow Skincare, NATIVSK/N, PREP Cosmetics Independence Days Ellie Bianca, A Complete Beauty, 2nd Ground, Beneath Your Mask, BIOMILK Skincare, CUE BEAUTY, Cuvée Beauty, lük beautifood, nügg Beauty, Nuvesse Skin Therapies, SAHARA ROSE, SENTEURS D ORIENT, WELL WITHIN PLANTED IN BEAUTY, Scenes from IBE A Complete Beauty, lük beautifood, nügg Beauty, Nuvesse Skin Therapies, SAHARA ROSE HELLO GIGGLES 11 Beauty Brands from the Indie Beauty Expo That Should Totally Be On Your Radar A Beautiful Life, B LIVINN, Le Prunier, lük beautifood, Moondani Naturals, My Magic Mud, Osmia Organics, Petite Amie Skincare, Reshma Beauty, Skin Forum, Source Vital The Indie Beauty Expo Co-Founder Says Quinoa Will Be The Next Big Beauty Trend Au Naturale, Joon, Pinch of Colour, Reshma, Zue Beauty NEW BEAUTY 5 Must-Try Skin Care Products You ve Never Heard of Before A Complete Beauty, Petite Amie, Pour Moi, Red Earth, Moonlit Skincare, NYLON 20 Indie Beauty Brands You Should Get To Know A Beautiful Life Brands, B Livinn, Bouclème, Cleo&Coco, Clove + Hallow, DOPE Naturally, Electric Ink, Ellis Faas, For Two, Gloss Naturals, Hello Aglow, Lua Skincare, Petite Amie, Red Earth, Sabe Masson, Sappho, Solinotes, Terra Luna, Vendome Beauté, Virtue, 11

SAMPLE EXHIBITOR COVERAGE TREND HUNTER Climate-Specific Skincare Pour Moi RODALE S ORGANIC LIFE 10 New Natural Beauty Products We re Obsessing Over And You Should Too Au Naturale, Dope Naturally,

12 SAMPLE EXHIBITOR COVERAGE TREND HUNTER Climate-Specific Skincare Pour Moi RODALE S ORGANIC LIFE 10 New Natural Beauty Products We re Obsessing Over And You Should Too Au Naturale, Dope Naturally, Elements Truffles, Kaelen Harwell, L&L, Noyah Organic, Plant Apothecary, Rūtz, Shankara Naturals, Source Vital Apothecary TOTAL BEAUTY 13 Best Shampoos for Fine Hair, Ranked A Beautiful Life Brands WELL + GOOD 15 Must-Have Beauty Products That ll Reach Cult Status This Fall Antonym Cosmetics, Ayuna, Girl Undiscovered, Max and Me, Nu Evolution, Ojai Wild Spotted: The Biggest Indie Beauty Trends Coming in Man Made, All Caps, Au Naturale Cosmetics, Big Boy, Brushopolis, Cue Beauty, Elements Truffles, For Two, Girl Undiscovered, Glamboard, Josephine Cosmetics, Little Moon Essentials, Luk Beautifood, Moonlit Skincare, Nu Evolution, Province Apothecary, Ranavat Botanics, Terra Luna Beauty, The Brush Bar, The Makeup Eraser, Virtue Labs, 12

13 NOTABLE QUOTES...these all-natural, indie brands that we fell in love with at this year s Indie Beauty Expo in New York City are not simple, homemade concoctions sold at regional farmers markets (not that there s anything wrong with that) but these are some truly sophisticated, high-tech, luxurious products that just happen to be made by smaller companies, run by pioneers, families, and some truly inspiring women on a mission. ALLURE EMILY BARTH ISLER 13

14 NOTABLE QUOTES Overall, this event was a huge success. IBE was able to get the job done with great vendors, great music, and great vibes. They created a comfortable environment for consumers to speak one-on-one with founders and gain a connection, exploring different products and seeing what will work for them. BRONZE MAGAZINE MEGAN MULLINGS 14

15 NOTABLE QUOTES Indie beauty is creating a new generation of brands with intense emotional connections to their customers, a phenomenon that hasn t escaped the notice of multinational players and investors. GLOBAL COSMETIC INDUSTRY JEB GLEASON-ALLURED 15

16 NOTABLE QUOTES Indie beauty brands are taking a stand and finding an audience. Many promote novel formulas, sustainable initiatives and a conscious decision to create a smaller carbon footprint. The growing appeal of products that are more personal in nature and less commercial in concept, are major drivers of innovation in the new world of indie brands. HAPPI NANCY JEFFRIES 16

EXHIBITOR INQUIRIES apply@indiebeautyexpo.com MEDIA INQUIRIES media@indiebeautyexpo.com SPONSORSHIP OPPORTUNITIES sponsors@indiebeautyexpo.

17 EXHIBITOR INQUIRIES MEDIA INQUIRIES SPONSORSHIP OPPORTUNITIES indiebeautyexpo.com #weareindiebeauty This material is protected by copyright. Indie Beauty Media Group, LLC, 2017 All rights reserved. 17

LOS ANGELES 2017 MEDIA REPORT

LOS ANGELES 2017 MEDIA REPORT Now in its third year, the IBE has now become the largest exposition for independent beauty, lifestyle and wellness brands to connect with buyers, media and consumers. The