FACE SPA MENU The face spa can be treated at a shampoo basin combining with head spa.

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THEO Education GUIDE BOOK FACE SPA MENU NEW M E N S The face spa can be treated at a shampoo basin

B E AU T Y FACE MASK Se r um m a s k o f c a r b o n a t e d f o a m Approx.

a ping-pong ball) in a cup. Apply on the face with a spatula in order above.

direction of arrows in order above. Spread the foam as keeping the curve of spatula ﬁt the skin.

promotion/ Relaxation] Hot towel (around the mouth) Check the temperature of a hot towel and place

Use a clean towel 02 Hot towel (overall) Cross the both end of towel and wrap the entire face.

GUIDE BOOK S TEP 3 M a ssa gi n g [Softening skin/relaxation] Press lightly ①Hold the both cheeks in

and apply pressure 02 Massage (the cheeks and temples) ①Massage on the cheeks in a circular motion 5

②Do the same motion on 03 Finger pressure, press lightly ①Apply pressure with thumbs on the temples.

③Apply pressure while pinching between eyes with the 04 Repeat and 02 middle ﬁngers. the temples.

① ① ② 05 Wipe oﬀ Open the towel to the sides and wipe oﬀ the agent lightly in order from the

1 THEO Education GUIDE BOOK FACE SPA MENU NEW M E N S The face spa can be treated at a shampoo basin combining with head spa. Soften the skin and deliver a moisture throughout the horny layer. B E AU T Y FACE MASK Se r um m a s k o f c a r b o n a t e d f o a m Approx. 3min S TEP 1 A p p l y on t h e e n t i re f a c e. Apply Take out an appropriate amount (approx. a ping-pong ball) in a cup. Apply on the face with a spatula in order above. Use a dedicated cup and spatula 02 Spread with a spatula 03 Spread with a spatula Spread the foam in direction of arrows in order above. Spread the foam as keeping the curve of spatula ﬁt the skin. ⑧ ⑩ ⑥ ⑦ ④⑤ ⑨ ⑥ ⑧ ⑦ ④⑤ ①②③ ①②③ ⑨ ❶ ① ② ④ ③ S TEP 2 Steaming with a h ot t o w e l [Blood circulation promotion/ Relaxation] Hot towel (around the mouth) Check the temperature of a hot towel and place it on the mouth and jaw. Use a clean towel 02 Hot towel (overall) Cross the both end of towel and wrap the entire face. Be sure not to block on the nose. GUIDE BOOK S TEP 3 M a ssa gi n g [Softening skin/relaxation] Press lightly ①Hold the both cheeks in hands. ②Do the same motion on the eyes. and apply pressure 02 Massage (the cheeks and temples) ①Massage on the cheeks in a circular motion 5 times and apply pressure. ②Do the same motion on 03 Finger pressure, press lightly ①Apply pressure with thumbs on the temples. ②Apply pressure in the same way on the above eyebrows. ③Apply pressure while pinching between eyes with the 04 Repeat and 02 middle ﬁngers. the temples. ④Apply pressure on depressed of the cheek with the middle and third ﬁngers. ① ① ② 05 Wipe oﬀ Open the towel to the sides and wipe oﬀ the agent lightly in order from the forehead. ② 06 Wipe oﬀ Lastly, wipe oﬀ the agent under the nose and jaw. ⑤Apply pressure while grabbing the jaw. ⑤ ④ ④ ② ① ③ For ﬁnishing Using face care products according to the season and skin condition enhance the eﬀects. For hydrated and smooth skin with THEO FACE MOISTURE or THEO FACE LOTION. LebeL / Takara Belmont Corp. This catalog was printed using environmentally friendly recycled paper and soy ink. The copying, reproduction, display of the pictures, articles, and information in this catalog is prohibited. LebeL hair products are intended or use under professional instruction and guidance. YY-LB489 ht t p://w w w.l e b e l.c o.j p/m ov i e/31.ht m l LebeL Website 18 Instagram

3 THEO GUIDE BOOK NEW MEN S BEAUTY THEO : The Optimal The desire to look intelligent at times and look refreshed and casual at other times. The idea of new beauty is to look attractive in the various aspects and at different time of life. THEO offers a comprehensive proposal from haircare to styling according to conditions specific from scalp to hair. We support new by beauty for expressing themselves with confidence. Proud to be a attractive with confidence ICEMINT SCALP CARE LINE HOTMINT SCALP CARE LINE STYLING LINE 02

4 03

5 ABOUT Skin & Scalp CONDITION THEO GUIDE BOOK NEW MEN S BEAUTY Men s skin is sticky and dry. The sebum from the skin reaches its peak when men reach their 30s. In addition, skin moisture declines compared to women to become increasingly drier with aging. Sebum (sticky) and moisture differ from one another. Men need to properly take control of the balance of moisture Men have nearly three times more sebum than women. and sebum; in other words, men need age appropriate care. Also, the lifestyle habit such as dryness due to washing too frequently and shaving, and seasonal condition cause the decline in moisture retention ability. Men have only one-third the amount of moisture compared to women. Sebum secretion hits its peak as men reach their 30s. Condition can easily take a turn for the worse Washing too frequently cases the decline in barrier function resulting in further dryness, which therefore initiates the negative cycle of promoting excess sebum secretion. With proper care and advice, the cycle becomes positive. Too frequent washing Proper care for environment Further sebum secretion Negative cycle Decline in barrier function Sticky and dry Sebum secertion Positive cycle Retaining barrier functio Hydrated and smooth Further dryness Proper amount of sebum and moisture 04

6 ICEMINT 1 2 ICEMINT 05

7 HOTMINT Adds vitality to the scalp and makes hair manageable. Hydrates and conditions the scalp environment, which tends to become sticky, dry, and hardened. THEO supports men s lifestyles to live confidently every day. Seaweed foam penetrates the pores to gently and carefully cleanse. Hot mint effect provides a pleasant, gradual warming sensation. The mixture of three types of warming sensations hydrates and softens the scalp. 06

8 STYLING LINE Creates stylish, shiny men's hair. THEO GUIDE BOOK NEW MEN S BEAUTY 07

9 APPROACH SCENE Professional advice leads to client satisfaction. There are broadly four scenes for approaching clients from visiting to leaving the salon. An active approach not only increases the rate of menu use, but also the rate of purchase of at-home care products. In addition, professional advice results in increased client satisfaction. 08

10 Men are looking for a professional advice. While men are increasingly interested in maintaining personal appearance, in the present situation, there is not enough information available when it comes to men s delicate skin and the scalp environment. Now, more men are seeking accurate advice from professionals on how to take care of their skin, 84.8% 43.7% 45.5% THEO GUIDE BOOK NEW MEN S BEAUTY scalp, and hair according to the conditions. Recommended three phrases to approach clients: clean, refreshing, and a fresh look. 1 Options for scalp softening head spa and facial spa to choose from according to the season and feelings. 2 Treatment options that gives a finishing touch to the skin to choose from according to the season and feelings. 3 4 After treatment, re-affirm using the phrases you used for making the approach. 09

11 It is important to continue caring for the skin by softening the scalp to remove dirt and promoting blood circulation through massage, as well as by keeping the scalp hydrated from within so as to promote turnover and protect the healthy scalp. 10

12 THEO GUIDE BOOK NEW MEN S BEAUTY 11

HOTMINT/ICEMINT S PA MENU 02 03 04 POINT

13 HOTMINT/ICEMINT S PA MENU POINT POINT POINT POINT POINT POINT POINT 12

14 HOTMINT / ICEMINT SPA MENU FACE SPA MENU THEO GUIDE BOOK NEW MEN S BEAUTY POINT POINT POINT POINT 13

15 LINE UP SCALP CARE LINE / FACE CARE LINE SCALP CARE LINE

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17 THEO Education GUIDE BOOK FACE SPA MENU NEW M E N S The face spa can be treated at a shampoo basin combining with head spa. Soften the skin and deliver a moisture throughout the horny layer. B E AU T Y FACE MASK Se r um m a s k o f c a r b o n a t e d f o a m Approx. 3min S TEP 1 A p p l y on t h e e n t i re f a c e. Apply Take out an appropriate amount (approx. a ping-pong ball) in a cup. Apply on the face with a spatula in order above. Use a dedicated cup and spatula 02 Spread with a spatula 03 Spread with a spatula Spread the foam in direction of arrows in order above. Spread the foam as keeping the curve of spatula ﬁt the skin. ⑧ ⑩ ⑥ ⑦ ④⑤ ⑨ ⑥ ⑧ ⑦ ④⑤ ①②③ ①②③ ⑨ ❶ ① ② ④ ③ S TEP 2 Steaming with a h ot t o w e l [Blood circulation promotion/ Relaxation] Hot towel (around the mouth) Check the temperature of a hot towel and place it on the mouth and jaw. Use a clean towel 02 Hot towel (overall) Cross the both end of towel and wrap the entire face. Be sure not to block on the nose. GUIDE BOOK S TEP 3 M a ssa gi n g [Softening skin/relaxation] Press lightly ①Hold the both cheeks in hands. ②Do the same motion on the eyes. and apply pressure 02 Massage (the cheeks and temples) ①Massage on the cheeks in a circular motion 5 times and apply pressure. ②Do the same motion on 03 Finger pressure, press lightly ①Apply pressure with thumbs on the temples. ②Apply pressure in the same way on the above eyebrows. ③Apply pressure while pinching between eyes with the 04 Repeat and 02 middle ﬁngers. the temples. ④Apply pressure on depressed of the cheek with the middle and third ﬁngers. ① ① ② 05 Wipe oﬀ Open the towel to the sides and wipe oﬀ the agent lightly in order from the forehead. ② 06 Wipe oﬀ Lastly, wipe oﬀ the agent under the nose and jaw. ⑤Apply pressure while grabbing the jaw. ⑤ ④ ④ ② ① ③ For ﬁnishing Using face care products according to the season and skin condition enhance the eﬀects. For hydrated and smooth skin with THEO FACE MOISTURE or THEO FACE LOTION. LebeL / Takara Belmont Corp. This catalog was printed using environmentally friendly recycled paper and soy ink. The copying, reproduction, display of the pictures, articles, and information in this catalog is prohibited. LebeL hair products are intended or use under professional instruction and guidance. YY-LB489 ht t p://w w w.l e b e l.c o.j p/m ov i e/31.ht m l LebeL Website 18 Instagram NEW MEN S BEAUT Y

FULL FACIAL SCRIPT USING THE ARTISTRY SKIN ENHANCER

FULL FACIAL SCRIPT USING THE ARTISTRY SKIN ENHANCER FACIAL: ARTISTRY Skin Enhancer, ARTISTRY head band, Bowl, Cotton Pads, Tissues, Hand towel, Cape or towel, Cosmetic Sponges, Disposable Lip Brushes Prepare