Table of Contents. Company Presentation

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2 1 Company Presentation Table of Contents Company Profile 3 Brand Portfolio 10 New Brands 13 Brands 15 Customers 44 Suppliers 84 The Team 90 Our Leadership 91 Brand Manager 92 Marketing 96 Trade Shows 100 Press-Impressions 106 PR 107 Press Shows & Press Tours 108 IT 110 Accounting 110 Customer Service 111 Administration 111 Apprenticeship 111 Subsidiaries 112 Tax Consultants 113 Social Committment 114 Membership 115 Logistics 116 Sales Team 121 Contact 130

3 2 3 Company Profile With a the distribution of well-known brands on the European keen sense for new trends and popular labels F1-Generation is the perfect partner for market. F1-Generation is distributing over 30 high-end fashion brands and has proven to be a competent partner of its customers. The brand portfolio of F1 ranges from desig n- er lingerie and loungewear, sleepwear, swimwear, leg wear, shapewear and fashion accessories.

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7 10 11 Brand Portfolio Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear, Socks, Legwear & Accessoires MAN SLEEPWEAR SWIMWEAR SLEEPWEAR SWIMWEAR

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9 14 15 Brands Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear, Socks, Legwear & Accessoires

10 About the brand: The secret of success of the famous shapewear label: innovative materials, well-conceived cuts and unequalled wearing-comfort for maximum effect. Founded in 2000 by Sara Blakely Spanx inspires women all over the world. About the brand: The world-renowned fashion designer Donna Karan from New York presents DKNY fancy sleepwear and comfy loungewear. The DKNY sleepwear ensures a lovely fit and feel with the temperament from New York City. The cozy loungewear shows fabulous chic and is fun. Distribution: Germany, Austria, Switzerland, Turkey, Greece, Iceland, Estonia, Latvia & Lithuania Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Luxembourg, Bulgaria, Romania & Malta 16 17

11 About the brand: Stella McCartney Lingerie is luxurious, immaculately designed and comfortable. Reflecting the modern wom an s aspirations it is the epitome of natural confidence and sexy femininity a unique lingerie collection. About the brand: US fashion designer Michael Kors is famous for his unique and extraordinary designs. This style is also reflected in the younger collection MICHAEL Michael Kors swimwear. The label joins young and sportive creations in combination with classy elegance. Distribution: Germany, Austria, Switzerland, Spain, Portugal, Estonia, Latvia, Lithuania, United Kingdom & Ireland Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Spain, Luxembourg, France, Greece, Portugal, Italy, Turkey, Malta, Russia, Lebanon, UAE, Latvia, Lithuania, Estonia & Ukraine 18 19

12 About the brand: Best known for its fine Merino wool tailoring and gen tlemen s apparel, the company offers up stunning signature collections featuring super-soft fabrics, classic briefs, box er shorts and colorful dress socks. About the brand: Each one of Carmen s elegant designs combines classic artistry with striking silhouettes designed to accentuate the inherent beauty of the female form. His unique ability to highlight a woman s best features has made him a favorite of celebrities. Distribution: Germany, Austria, Sweden (fashion only), Norway (fashion only), Denmark (fashion only), Finland (fashion only) & Iceland (fashion only) Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Spain, Luxembourg, France, Greece, Portugal, Italy, Turkey, Malta, Russia, Lebanon, UAE, Latvia, Lithuania, Estonia & Ukraine 20 21

13 About the brand: Polo Ralph Lauren swim is a sporty, contemporary line of stylish swim- and beachwear, produced with the highest quality and designed to make a statement. This lifestyle label is synonymous with true American style. Slick, elegant but full of fun, Polo Ralph Lauren boasts a chic and modern spirit. About the brand: The swimsuit that shapes you is the best description for this swimwear collection. The designers created a technology for comfort and body shaping. The incomparable fit with the Perfection Fit Technology guarentees a figure-flattering swimwear. Distribution: Europe Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Spain, Luxembourg, France, Greece, Portugal, Italy, Turkey, Malta, Russia, Lebanon, UAE, Latvia, Lithuania, Estonia & Ukraine 22 23

14 SWIMWEAR SLEEPWEAR About the brand: Kate Spade New York is a global lifestyle brand offering aspirational luxury swimwear with a clever wit and playful charm. The spirited approach, commitment to curiosity and passion for sharing the colorful world still shapes all that is the Kate Spade swimwear collection. About the brand: Crisp color, graphic prints and playful sophistication are all hallmarks of the Kate Spade sleepwear collection. The exuberant approach to the everyday encourages personal style with a dash of incandescent charm what makes the colourfully attitude. Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Spain, Luxembourg, France, Greece, Portugal, Italy, Turkey, Malta, Russia, Lebanon, UAE, Latvia, Lithuania, Estonia & Ukraine Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Luxembourg, Bulgaria, Romania & Malta 24 25

15 About the brand: Fashion is supposed to break boundaries and push the envelope, and nobody does it better than Calvin Klein when it comes to tights. Innovation and experimentation has never been this much fun before. About the brand: Muchachomalo is colourful, sporty and individual. The Dutch label offers extravagant underwear, swimwear and socks for men and women. Each collection tells its own story and enthralls with unique prints. Distribution: Germany, Austria, Switzerland, Ireland, United Kingdom, Belgium, The Netherlands, Luxembourg, Norway, Sweden, Finland, Denmark, Island, Estonia, Latvia, Lithuania & Russia Distribution: Germany, Austria & Switzerland 26 27

16 SLEEPWEAR SWIMWEAR About the brand: Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in their dream. The sleepwear collection enchants with classic colours as well as beautiful patterns. About the brand: Lauren by Ralph Lauren is a feminine take on the heri tage brand and offers strong seasonal styles with a polished edge. The selection of Lauren by Ralph Lauren beachwear features preppy-chic all-in-ones with flirty ruffles details, all-american color palettes, figure-flattering swim skirts and bikinis and stylish cover-ups. Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Luxembourg, Bulgaria, Romania & Malta Distribution: Europe 28 29

17 About the brand: Vince Camuto s swimwear is contemporary, sexy and sophisticated. Never compromising on style and quality, the swimwear collection is relaxed and effortlessly incorporates gorgeous solids, prints and unexpected details. About the brand: Hot Sox is a designer and manufacturer of unique and extraordinary fashion socks. Hot Sox sets the trends in fashion legwear. The brand offers unique, patterned and bold designs in men s socks and women s legwear for all occasions including professional, sport and holiday socks. Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Spain, Luxembourg, France, Greece, Portugal, Italy, Turkey, Malta, Russia, Lebanon, UAE, Latvia, Lithuania, Estonia & Ukraine Distribution: Europe 30 31

18 About the brand: Dsquared2 s philosophy is an edgy mix of Canadian iconog raphy, refined Italian tailoring and playful sensual i ty. The collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, masculine and feminine. Distribution: Germany, Austria, Sweden, Norway, Denmark, Finland & Iceland About the brand: Maison Close is luxury high-end erotic lingerie from France. The label offers not only sexy luxury & erotic lingerie but also refined erotic accessories such as masks, mas sage candles, handcuffs and ready to wear like sexy dresses, bodysuits and catsuits. Maison Close is carried by subtle allusions to the Belle Époque libertinism and con stant references to Haute Couture and has caught the eye of the world s most influential photographers, stylists and fashion icons. Distribution: Austria, Belgium, The Netherlands, Luxembourg, Greece, Denmark, Sweden, Norway, Finland & Iceland 32 33

19 MAN About the brand: Stella McCartney Swim sets new standards for any other coming swimwear collection. Sexy, playful and sophisti cat ed. That is what the brand is about and it is also reflected in the new swimwear collection. High quality and playful prints show design at its best. About the brand: Stella McCartney Swimwear for Men is classic but inherently cool, injecting energy into timeless silhouettes and styles. Modern in approach, it draws on icons and subcultures, bridging the gap between formal and casual, while keeping with the brand s responsible and sustainable ethics. Distribution: Germany, Austria, Spain, Portugal, Estonia, Latvia, Lithuania, United Kingdom & Ireland Distribution: Germany, Austria, Spain, United Kingdom & Ireland 34 35

20 About the brand: With the hallmarks of creativity in design and fabrica tion, reliability, speed and competitive pricing, Echo quickly becomes an indispensable partner to their cus tomers. Since it s founding in 1923 Echo has been design ing custom accessories and works of art for some of the most prestigious names in the world. About the brand: The bra-sized collection incorporate the latest trends, appropriate styling and an incomparable fit with the Perfection Fit Technology. For figure-flattering, comfort able and supportive swimwear and especially for a younger target group. Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Luxembourg, France, Spain, Portugal, Italy, Denmark, Latvia, Estonia, Lithuania, Sweden, Finland, Czech Republic, Poland, Russia, Slovakia, United Kingdom & Ireland Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands, Spain, Luxembourg, France, Greece, Portugal, Italy, Turkey, Malta, Russia, Lebanon, UAE, Latvia, Lithuania, Estonia & Ukraine 36 37

21 About the brand: HUE-leggings are always a good idea. They are comfortable, fashionable and stylish. The designs range from cheeky, conspicuous and casual to classy, elegant and sexy. Furthermore the material selection leaves nothing to be desired. About the brand: CARDO Paris embodies le sport chic and mixes smart fab rics and practical shapes with a high end design. With an emphasis on cut and high-quality fabrics, the brand offers a range of bikinis and one-piece swimsuits that focus on comfort without sacrificing style. Incorporating trend led details into every collection, the brand s signatures include plunging V-necklines, sporty stripes and exposed zips. Distribution: Germany, Austria, Switzerland, United Kingdom, Ireland, Norway, Sweden, Finland, Denmark, Island, Estonia, Latvia, Lithuania & Russia Distribution: Europe 38 39

22 About the brand: Through Bravado s unique Test Wear Program, they en gage with real moms of all sizes and in all stages of moth erhood, and garner invaluable feedback that influences their designs. As a result, with the help of hun dreds of moms, the design team uses their expertise and understanding of the little details to develop and optimize nursing bras that truly give moms the best experience. Bravado is the market leader for nursing bras in the Unit ed States, Canada and Asia. Distribution: Germany, Austria, Switzerland, Spain & Italy Distribution: Germany, Austria, Switzerland, Belgium, The Netherlands & Luxembourg About the brand: P.J. Salvage is one of the leading manufacturers of fashionable pyjamas, loungewear, lingerie and men s underwear. The label convinces by using luxurious fabrics and colourful, fancy prints. The nightwear is hip, stylish, sassy and may be worn outside of the bed

23 42 43 Distribution Australia & New Zealand Underwear Swimwear & Socks SWIMWEAR

24 44 45 Customers On the following pages you will find an overview of key accounts: Berlin France Dubai Istanbul

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27 50 51 In cooperation with goes museum STÄDL MUSEUM MUNICH VIENNA FRANKFURT! Hotsox is sold in most of the finest museum shops, you find our socks for example at: VIENNA PARIS PARIS PARIS PARIS BRUSSELS LONDON CAMBRIDGE COLOGNE AMSTERDAM

28 52 53 Sponsoring Romy Gala Awards

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44 Suppliers Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear, Socks, Legwear & Accessoires De La Renta. Komar is an international company specialised in the design, marketing, sourcing and distribution of sleepwear, intimates, kids and layering brands. Komar represents nearly 100 lifestyle brands such as DKNY Sleep wear, Kensie, Lauren Sleepwear or Oscar Based in New York Swimwear Any where Inc. is the premiere de signer and manufacturer of swimwear in North America. Through its extensive portfolio of brands and li cense, the company has dominated the swimwear industry in quality and innovation. Among Swimwear Anywhere s li censed brands are Michael Kors, MICHAEL Michael Kors, Kate Spade New York, Tommy Hilfiger, Proenza Schouler, Carmen Marc Valvo, Coco Rave and Vince Camuto. Renfro Cooperation is a global leader in the design, manufacture, marketing, merchandising and sell ing of legwear products in North Amer ica and selected international markets. It licenses an extensive list of leading brands including Fruit of the Loom, Dr. Scholl s, Ralph Lauren/ Lauren Polo, New Balance, Copper Sole, Wrangler and Carhatt. It owns brands includ ing K. Bell and Hot Sox. Kayser-Roth is one of the legwear industry s most innovative companies. Kayser-Roth is owned by The Golden Lady Group, a lead ing man ufacturer of hosiery, which operates more than 500 Goldenpoint specialty stores throughout Europe. HUE Leggings, Calvin Klein or Burlington socks belong to the company s brand portfolio

45 Suppliers Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear, Socks, Legwear & Accessoires Founded in 2000 by Sara Blakely, who owns the company 100%. The innovative products made the company to the world leader in shapewear. The label was established in 1996 in the USA and can be found in over 20 countries worldwide. P. J. Salvage is the leading lifestyle brand, known for its luxurious fabrics and chic designs for the young and contemporary consumer. Founded by Allan Colvin over 25 years ago to fill a niche in the swim and active wear marketplace. Today Lauren Ralph Lauren Swimwear and Polo Ralph Lauren Swimwear belong to the company s brand portfolio. Founded in 2007 in The Netherlands. The label is specialized in colorful underwear, swimwear and socks for men and women. Founded in 1992 in Canada by 2 moms, the label is specialized in comfortable and stylish nursing bras. All bras are OEKO-TEX Standard 100 certified. Comfort never looked so good! 86 87

46 Suppliers Lingerie, Shapewear, Swimwear, Lounge- & Sleepwear, Socks, Legwear & Accessoires City. Established in 1923, Echo Design is a leader in creating innovative and beautifully designed accessories and home products. The brand includes scarfs and wraps, bags, cold weather items, gloves, outerwear and beachwear. The company is based in New York CARDO Paris offers a comprehensive range of comfortable, performant and elegant swimwear and swim related accessories. Emmanuelle Cardo found ed the brand in 2014 with the ambition to combine performance and elegance. Since 1950 the company collaborated over the years with the most important and renowned fashion house, such as Armani, Fendi and Cavalli. Today Ermenegildo Zegna, Stella McCartney Swimwear Man, Stella McCartney Lingerie and Dsquared2 to their brand portfolio. Maison Close is luxury high-end erotic lingerie from France. The label offers not only sexy luxury & erotic lingerie but also refined erotic accessories such as masks, massage candles, handcuffs and ready to wear like sexy dresses, bodysuits and catsuits

47 90 91 Our Leadership The Team The team of F1-Generation consists of 50 reliable and qualified employees. Good service and high quality are the keys to success, which is reflected in long lasting and successful customer relationships. Whether it is IT, finances, PR, marketing or sales and customer service our departments strive for quick and simple solutions and always try to offer different options for a successful cooperation. As one of the main European distributors we provide a multilingual team, speaking twelve languages: German, English, Spanish, Italian, Dutch, French, Korean, Turkish, Chinese, Polish, Russian and Greek. The owner and founder of the company is Andreas Hüttenhölscher. Andreas Hüttenhölscher is the managing director/ shareholder of F1-Generation. He is directing the sales representatives and therefore the direct contact for our customers and suppliers. With a great sense for fashion trends Andreas is the creative head when it comes to acquiring internationally well-known brands. Mobile

48 92 93 Brand Manager Each Brand Manager is responsible for overseeing the entire creative process for their brands. It is their duty to coordinate sales and marketing pro cesses as well as monitor, measure and manage brand equity and increasing the brand awareness. Christiane Ulrich Phone Senior Brand Manager DKNY Lauren Ralph Lauren Sleepwear and Swimwear Polo Ralph Lauren Swimwear Michael Kujanek Phone Senior Brand Manager Spanx Sandra Benger Phone Brand Manager HUE Calvin Klein Hosiery Andreas Röhrig Phone Senior Brand Manager P.J. Salvage Tina Lhee Phone Brand Manager Muchachomalo Ermenegildo Zegna Stella McCartney Swimwear for Women and Men Stella McCartney Lingerie Dsquared2

49 Daniela Heimann Phone Brand Manager MICHAEL Michael Kors Vince Camuto Coco Rave Kate Spade - Carmen Marc Valvo Kristina Lucht Phone Junior Brand Manager Echo Maison Close Nicole Thybussek Phone Junior Brand Manager Hot Sox 94 95

50 96 97 Marketing Sebastian Lamot Phone Head of Marketing & PR The marketing department currently consists of six people who are responsible for creating an ap pealing brand appearance and supporting our customers in the following fields: POS material and fixtures, advertisement, window merchandising, in-store merchandising, shop-in-shop concepts, online presence, printed products such as flyers or banners, organization of events, preparation of lookbooks and catalogues as well as mailings for trade shows and marketing campaigns. Sounia Ouali Phone Exhibition Planing Carina Kockelke Phone Marketing & PR Managerin

51 Celine Assmann Phone Junior Marketing Managerin Linda Warot Phone Marketing Trainee Elena Schulz Phone Marketing Trainee 98 99

52 Planning Trade Shows organization and realization of trade shows is a further focus of the market ing department. One member of our team is completely focused on the organisation and coordination of trade shows and order days. Together they make sure that F1 is represented on all relevant fairs and is always delivering a high-class appearance. Unique Paris We exhibit in the following cities: Paris, London, Berlin, Munich, Hamburg, Cologne, Frankfurt, Leipzig, Amsterdam, Antwerp, Birmingham, Vienna, Barcelona, Florence, Moscow, Cannes, Salzburg, Dortmund, Copenhagen, Miami & Sydney. The Supreme Munich

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54 The Supreme Munich

55 Press-Impressions PR The PR department of F1-Generation always can rely upon an extensive network and excellent personal relationships with editors from trade and con sumer press magazines all over Europe. Journalists, editors, bloggers and stylists are always being updated on the newest brands, lines and trends of F1-Generation. The planning and realization of a wide range of PR activ ities such as PR mailings, news about the lines, sweep stakes, media cooperation, sample mailings and many more are amongst the daily business of the PR department. By working closely together with the marketing and PR departments of our suppliers and customers we are able to support mutual projects and successful campaigns. To measure our success and performance in the international press our PR department regularly sends out clippings and reportings.

56 Press Shows & Press Tours To inform extensively the international media and maintain close contact to the most important media representatives, F1 places high importance on PR shows and tours all around Europe. Once a year we take part in the Linie International Press Days in Munich. We present the newest collections, latest labels and trends to editors, bloggers and media representatives from Ger many, Austria and Switzerland. Journalists of VOGUE, ELLE, Madame, Grazia, Gala and many more have the chance to get in touch with the high-end labels of F1-Generation. Of course the F1 PR team also organizes PR shows, collection presentations and editor meetings in the main fashion trade centers like Madrid, Amsterdam, Paris or London. Munich Press Open These activities are not only a possibility to present the latest trends but are an opportunity to open doors for new cooperations, such as TV-styling, editorials or product presentations. Spanish, German and Dutch Vogue, Cosmopolitan, In- Style or Elle in each market, Grazia in The Netherlands or Telva in Spain we have them all Munich Press Open

57 Accounting Our dedicated accounting department consists of two full-time and two part-time employees. The team works with our customers and suppliers regarding financial business processes. IT Our business might look simple at first sight but taking into consideration that we work with about 100 European Key Accounts who expect us to adjust our processes to their processes and not vice versa, taking further into consideration that we work with customers within as well as outside of the European Union, that we work with customers in Euro, Swiss Franc and British Pounds and that we work with customers in many lan guages and of course with many different ERP systems, some of them with packaging or delivery requests and that for more than 20 brands with their own rules and problems it makes you understand why we have three people in IT. The IT-experts work closely together on developing innovative and effective in-house software programs in order to improve the cooperation with our customers. Last but not least their focus lies on developing further applications for the business software Microsoft Business Navision. Our IT-specialists are constantly optimizing software processes and systems which enable and improve the cooperation with customers. Customer Service Our experienced customer service devotes all its attention to our customers and their needs. Three employees take care of all kinds of orders received by phone or by mail. The team is always eager by support you and find the most efficient solutions. Administration Two qualified people support the company by taking care of the reception as well as coordinating the internal and external exchange of information. Apprenticeship F1-Generation offers attractive training programs. We train and develop people in wholesale and retail management. Furthermore we provide trainee programs for graduates in several departments such as marketing, PR or as sales & marketing managers. Currently we have one trainee in marketing and three apprentices.

58 Subsidiaries Tax Consultants F1 has companies in Germany: F1-Generation GmbH and transfash AG plus subsidiaries in Spain: F1-Generation España S.L.U., in the UK: F1-Generation (UK) Ltd and in Australia: F1-Generation Australia PTY Ltd. Obviously we have VAT numbers where we have companies/subsidiaries but on top we have VAT numbers in France, Belgium and Austria to be able to offer concession busi ness

59 Social Committment Membership supports following organisations F1-Generation by donations: Hütti s Balkanhilfe F1-Generation is the only European company that is member in the respectable Underfashion Club. Established in 1958 the club is dedicated to education and works in all facets of the intimate apparel industry: foundations, daywear, sleepwear, robes and loungewear. Their annual Femmy Gala, a premier event in the intimate apparel industry, recognizes and celebrates the achievements of intimate apparel industry leaders worldwide. Honorees are chosen from all sectors of the business and have included Designers Donna Karan and Josie Natori, retailers Neiman Marcus and Victoria s Secret, manufacturers Carole Hochman Design Group and Maidenform, and industry notables Eileen West and Elle Macpherson.

60 Logistics is our reliable logistics partner. All processes such as import/ex- Transfash AG port of goods, packing, freight, duties and transport insurance as well as customized product preparation are being conducted in their warehouse. On more than 3600 sq m 24 employees guarantee a smooth workflow of the shipping process. Additionally F1-Generation employs a specialist for custom regulations who supports customers and suppliers with these kind of questions and problems. Thus we ensure smooth and fast import and export processes.


62 Sales Team Our sales team is on the move with passion and commitment Europe-wide. Our sales employees are the first contact for questions about all our brands and collections and are available for you at any time. Besides our sales team free sales agents work for us to guarantee an efficient customer support in our distribution area.

63 Sales Team Ditte Wolf Phone Germany & Switzerland Andreas Hüttenhölscher Phone Europe Phone Australia & New Zealand Europe, Australia & New Zealand Brigitta Rathbauer Phone Austria, Switzerland & Liechtenstein Thomas Wilhelmy Phone Germany, Switzerland & Malta

64 Emma Chapman Phone United Kingdom & Ireland Caroline Schnepp Phone France, Belgium, Romandy & UAE Erik W. Dijkstra Phone Belgium & Netherlands Dietmar Clemens Phone Germany & Switzerland Dani Sandberg Phone Bulgaria

65 Gianni Furini Phone + 39 (39) Italy & San Marino Irene Boulas Phone Greece & Cyprus Carlos Vaquero Soho Intimates Agency Phone Spain, Portugal & Andorra Christine Petsiavas Phone Greece

66 Eya Hayder Bourguiba Phone Scandinavia Evelyn Heikkila Phone +372 (56) Russia Miriam Hayder Phone Scandinavia Kristjan Rajando Phone (53) The Baltics, Finnland & Russia

67 Contact! F1-Generation GmbH Palmstraße Cologne Germany Phone Fax Last updated: Errors and modifications are reserved. This presentation is for internal use only. All rights reserved. Reproduction and duplication of images or content of this document is prohibited. 130