Luna is wearing Elverfeld

Transcription

1 FLEYE Copenhagen creates eyewear driven by curiosity. We are constantly pushing the boundaries of what is possible, using innovative solutions and subtle craftsmanship to achieve beautiful design, fit, and quality. Founded in 2002 in Denmark out of an appreciation for Scandinavian design and culture, we ve found a global following among those who share our excitement.

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3 FLEYE Copenhagen SS2018 Using the imaginative colours, textures, and layerings found in classic Danish smørrebrød, we at FLEYE Copenhagen are launching the second part of our smørrebrød campaign dedicated to Scandinavian food culture! Danish chef Rasmus Kjær made use of lobster and mackerel along with other seasonal ingredients in making two more smørrebrød creations exclusively for FLEYE; and these were used as inspiration for our Spring/Summer 2018 collection. For this seasons lookbook, we have been very lucky to collaborate with Josephine Svane, a wellknown Danish photographer, who has been working with many Danish brands and upcoming high-end Danish designers. We love Josephine s way of working with perspective and her ability to create space with light in a simple setting. But have a look yourself. Luna is wearing Elverfeld

4 For FLEYE, award-winning Danish chef Rasmus Kjær created smørrebrød using seasonal ingredients. We have deconstructed the sandwich in order to define seasonal colors for our eyewear. Violet Grape Wine Red Lobster Tangerine Buttercup

5 Frederik is wearing Jiro

6 Luna is wearing Valine

7 Luna is wearing Alvida / Frederik is wearing Nuno

8 Playing with the layers and colors within this smørrebrød framework, for Spring/Summer 2018 we took it a step further by layering the levels on top of each other as well as inside of each other. This new aesthetic, especially in our Signature Collection, helped us to achieve an interesting frame within a frame impression. The acetate frames show a new layering in the lower rim, and our carbon frames feature expressive bold shapes which we have put in contrast with see-through fashion lenses to lighten the look. In general, we have been adding a lot more bright, summerly, feminine colours to start off the Spring. Frederik is wearing Meyer / Luna is wearing Keller

9 Frederik is wearing Otto

10 Luna is wearing Crenn

11 Fleye started the smørrebrød campaign with the intention to create small art pieces inspired by this open-faced sandwich which is such an important part of Danish culture and heritage, as it reflects the Nordic way of thinking of food visually. It has become a playground for FLEYE in the tradition of Danish chefs trying out different but powerful colors, textures, and whole new combinations. Open the folding to see how the Spring/Summer smørrebrød inspired our Lobster-frame. Luna is wearing the frame Lobster

12 I never say no to a challenge. It was great fun to create smørrebrød based on color codes. Not quite easy, but I think we ended up doing very well. Pantone 485C Award-winning Danish chef and food stylist Rasmus Kjær

13 Luna is wearing Roux / Luna wearing Oline

14 Frederik is wearing Wissler

15 I never say no to a challenge. It was great fun to create smørrebrød based on color codes. Not quite easy, but I think we ended up doing very well. Award-winning Danish chef and food stylist Rasmus Kjær Midnight Grape Sage green Wine Red Golden Curry Yellow Haze

16 Smørrebrød caught our attention because of its layered construction. This is why we ve chosen solid and transparent acetates in order to build our own versions of smørrebrød. From there it took us to our new frame design.

17 Luna is wearing Aura

18 Luna is wearing Elverfeld

19 Carbon Carbon Signature Beta-Titanium Beta-Titanium Signature Doris Puck Albert Hunter Ella Sato Nuno Santini Ulrikke Corey Emmy Jiro Verner Marcon Alvida Filip Viggo Bau / sun Valina Roca / sun Tage Alleno / sun Titanium Signature couture Coca / sun Tonny Keller / sun Lobster Meyer / sun Aura Chan / sun Herman / sun Our strong carbon frames are handmade from 23 paper-thin layers of carbon and a silky finish-layer of colored platan wood. Our super light Beta-Titanium frames feature different finishes such as a highly polished or a matte sandblasted surface.

20 Acetate Acetate Signature Oline Bottura Minel Noren Jessie Humm Rikki Crenn Otto Elverfeld / sun Crippa / sun Roux / sun Wissler / sun Our acetate frames are designed with a combination of layered hard density cellulose acetates (HDCA) combining solid and transparent plates. Luna is wearing Hunter

21 Credits: Photography: Josephine Svane Styling: Maria Barfod Makeup & hair: Anastasia Hess Models: Luna Schulze & Frederik Larsen Art direction: Nanna Fjord and Caroline Ruby Special thanks to Rasmus Kjær for his colorful creations in the FLEYE #smørrebrød campaign as well as Columbus Leth for all the food pictures Graphic design: Louise Sylvester Concept: Vicky Strojek Print: Best Buy Broker A/S FLEYE Copenhagen Press inquiries: