INTERNATIONAL NETWORK NEWS LETTER

Transcription

1 INTERNATIONAL NETWORK NEWS LETTER June 2011

2 INTERNATIONAL NETWORK italy PITTI UOMO Grazia has confirmed its participation in the June edition of Pitti Uomo in Florence with its Uomo (Men s) special insert. For that occasion, Grazia Italy interviewed an exceptional athlete: tennis star Feliciano Lopez. The athlete turned model for a day, who interpreted the magazine s menswear style, told readers all about his favourite styles and personal care treatments. GRAZIA AT PITTI BIMBO Grazia was one of the top magazines of Pitti Bimbo 73, the international childrenswear expo, with the second edition of Grazia Junior directed by Editor-in-chief Vera Montanari. In cooperation with Pitti Immagine, Mondadori also organized the talk show La felicità dei bambini (Children s Happiness). Presented by Angelo Sajeva, President and CEO of Mondadori Pubblicità, and hosted by Vera Montanari and Donna Moderna Co-editor Cipriana Dall Orto, the talk show welcomed professionals of the fashion industry and special guests to discuss important issues and topics involving children. The event was made possible through a precious contribution of The Heart of Children, a non-profit organization that collects funds to operate and assist young heart patients in third world and developing countries. Grazia Italy Editor-in-chief Vera Montanari (left); Donna Moderna Co-editor Cipriana Dall Orto

3 INTERNATIONAL NETWORK italy Jewellery Special Insert 369 summer desires in more than 40 pages. The jewellery special insert of GRAZIA issue nr. 23 everything from advice on changing look with a cascade of stones and colours to a blend of styles for clothes and jewels as well as jewellery inspired by the sixties, with brooches and necklaces given a stylish Grazia touch. There are also rings, bracelets, necklaces and watches: Grazia s jewellery special has everything! This rich and diversified subject, in a truly precious insert, is interesting for readers and for advertisers! Book Festival Anteprime - Ti racconto il mio prossimo libro (Preview: Let me tell you about my next book), the second edition of this book festival, was held last June in Pietrasanta, a city in the province of Lucca, Tuscany. For Grazia, which was there with its own stand, the event was an opportunity to meet new talents and famous authors who were interviewed and photographed. Sixty authors of contemporary Italian literature talked about their upcoming books still in writing for several Italian publishing houses. Enthusiastic participation of the festival amounted 30,000 guests, twice as many as last year. Sienna Grazia It s all a question of style. A trendsetter like Sienna Miller was seen on the streets of London with an exceptional personal shopper : a copy of GRAZIA UK! The news appeared in Grazia Italy issue nr. 25!

4 INTERNATIONAL NETWORK france GRAZIA AT ESMOD INTERNATIONAL Grazia couldn t miss the 170th anniversary of ESMOD (l Ecole Supérieure des Arts et techniques de la Mode)! To celebrate this important event, Grazia launched a contest that offered tickets for the fashion show that ESMOD organized in Paris on June 30 to celebrates its birthday. Two lucky readers of Grazia participating in the online contest at grazia.fr had a chance to attend the show and buy tote bags customized by Jean Paul Gaultier, whose proceeds were donated to the Carla Bruni- Sarkozy Foundation. Color Block Party! The event organized by Grazia France at Hotel Amour on June 29 was sensational! Two hundred guests attended the party for this annual event that wants to say thank you to its advertisers and media agencies. It was an excellent occasion for celebrating the arrival of summer with a room full of colours in respect of the requested colour block dress code!

5 INTERNATIONAL NETWORK uk Grazia Film Club This month, Grazia UK launched its first-ever Grazia Film Club event in which 100 readers met the cast of Bridesmaids at London s Soho Hotel. Antonia Quirke, author and journalist, led a Q&A session with writer/star Kristen Wiig, Rose Byrne and director Paul Feig. Watch this space for future Grazia Film Club events! Waterstone s book club Grazia is collaborating with Britain s favourite high street book shop, Waterstone s, to bring readers Grazia s 10 Hot Reads. The Grazia team has chosen their picks of the summer, and these 10 books will be promoted in the store and in Waterstone s 200+ store windows for 10 weeks over summer.

6 INTERNATIONAL NETWORK germany Grazia Cult Book GRAZIA presents the cult book for the summer: Champagner und Stilettos (Champagne and Stilettos) by Lauren Weisberger, the famous author of The Devil wears Prada. In cooperation with RANDOM HOUSE and Bertelsmann, Grazia presented an exclusive 20-page excerpt of the book in issue 26. Grazia will include 700 books branded with the GRAZIA-Top read sticker in the goody bags for guests attending the next Mercedes-Benz Fashion Week Opening Night by GRAZIA.

7 INTERNATIONAL NETWORK holland COLOURFUL QR EDITION After the huge success of its first QR edition in February with the singing cover, Grazia has released another QR code-issue. In this issue, called the colourful edition since it celebrated the positive aspects of Holland s melting pot society with various cultures and backgrounds, anyone who scans the code can hear popular Dutch pop star Glennis Grace singing an acoustic version of Beyoncé s Halo. In this special edition you can find 23 QR-codes that will link you to different sites, including an online shop where you can buy Kate Middleton s dress. You also get a sneak peak of The Next Generation: 19 creative talents who bring their mixed cultural backgrounds to their daily jobs. The edition has received great press coverage. The number of positive impressions regarding the cover has increased by 280% compared to the last singing cover.

8 INTERNATIONAL NETWORK MIDDLE EAST This month Grazia Middle East had another hugely successful cover story. At the start of the month Grazia Middle East announced the launch of Lily Allen and Sarah Owen s collection, Lucy in Disguise. A week later they arrived in Dubai for their regional launch, and Grazia had the exclusive opportunity to photograph and interview the girls. Then, a week later, Lily Allen tied the knot to long-term beau Sam Cooper and we captured all her fashion moments. This, plus a three-page special of A-list bridal fashion, provided all of the wedding belles amongst readers with plenty of fashion fixes. It s all about LILY

9 INTERNATIONAL NETWORK RUSSIA SPECIAL CATEGORY IN THE «YOUNG DESIGNERS» COMPETITION GRAZIA is presenting the third edition of the Young Designers Competition. This year, Grazia suggested two looks: evening and cruise wear! Top ten finalists chosen by the jury will have a chance to present their work at the Mercedes-Benz Fashion Week Russia in October. This year GRAZIA has expanded the event: finalists will also participate in the Aurora Fashion Week in Saint Petersburg, for which Grazia has created a special category, Inspired by Saint Petersburg. The Jury will choose several creations that best express the spirit of the northern capital. Partners of the initiative are PHILIPS, Mercedes- Benz Fashion Week, World Fashion Channel and the Pervoe Popularnoe radio station.

10 INTERNATIONAL NETWORK china Styling classes with Tod s GRAZIA and TOD S held styling classes in 7 cities: Hangzhou, Beijing, Chengdu, Wuhan, Fuzhou, Changsha, and Suzhou. GRAZIA fashion editors invited seven famous Chinese stylists to meet readers who received a mix and match class in TOD S stores. The events got very positive feedback from TOD S and their VIP members. More than 15 magazines and newspapers covered the event. Tea with DIOR GRAZIA and DIOR organized a glamorous afternoon tea for its readers in the top shopping mall Plaza 66 in Shanghai. During the afternoon tea, DIOR not only introduced its brand history but also let readers visit the LADY DIOR exhibition held at Plaza 66. All participants received a goody bag with a copy of GRAZIA magazine and an Italian easy chic notebook. Participants voted the best look with the best looks received DIOR Addict perfume as a gift. Grazia On TV! In cooperation with Pretty Girls, the most popular fashion TV show in China, GRAZIA s beauty director, Celine Sun, was a special guest of the program!

11 INTERNATIONAL NETWORK indonesia body & soul PARTY Grazia hosted the 15th Anniversary of the casual fashion brand, Body & Soul. The party was held at Immigrant on Plaza Indonesia in Jakarta. The event was full of attractions - from a fashion show to a model s contest. Grazia invited readers (through quizzes in the social media) and celebrities - among them are Syaharani (singer) and Lola Amaria (awardwinning director/actress). Style Hunters were also on the spot. For the 15th anniversary of Body & Soul, a Balibased RTW brand, Grazia hosted an exciting party that was held at Immigrant, the hip club on Plaza Indonesia in Jakarta. Winners of a quiz organized by Grazia had a chance to attend the party featuring a fashion show, a Body & Soul model s contest, and games!!

12 INTERNATIONAL NETWORK serbia big The 5TH B-DAY Party Grazia Serbia organized a glamorous garden party at the impressive House of King Peter in Belgrade to celebrate its fifth birthday. After a warm welcome by Mr.Filipopulos Teokaris, the CEO of Attica Media, and by Ms. Danijela Jovanovic, Director of the Attica Media Serbia publishing house, Grazia s Editorin-Chief Mrs.Svetlana Preradovic invited her team on the stage and began the evening with a champagne toast. Grazia had many surprises in store for the many guests that included several celebrities, fashion world notables and media stars, including a special concert by the Massimo Savic and a mini-exhibition with a selection of fashion editorials and photos of the month that appeared in issues (from the 1st to the 61st) of Grazia. At the end of the evening, candles were blown out on an exquisite Stelina cake in black and yellow, in perfect Grazia style. To see a video of the party, please click on: youtube.com/user/graziasrb

13 INTERNATIONAL NETWORK bulgaria Ready for summer Grazia Bulgaria surprised its readers with a fresh new makeover of Now the website is more user-friendly and more attractive, too. It features the most interesting celebrity news, hot fashion and beauty trends, easy chic ideas, and information about art events and parties. Bulgarian women s favourite website welcomes them with tips for a memorable summer.

14 see you all in Milan for the Grazia Global CONFERENCE!