REPORT MA 02 - LOGO BY ANNIKE HODGE
|
|
- Daisy Knight
- 6 years ago
- Views:
Transcription
1 REPORT MA 02 - LOGO BY ANNIKE HODGE INTRODUCTION The task of Mandatory Assignment 02 was to create a logo for Food and Malt, a new food company that would introduce the Norwegian population to "Dude Food", quality food and micro brewed beer. This report shows the research, development and creative result of designing a logo for Food and Malt. Through thorough research I would be able to understand the parameters of the logo, and define the characteristics that it should show. I investigated the competitors, their product history and design choices, and established a set of parameters which would help the logo distinguish itself from the competition. I approached the development of the logo through my research findings, and followed with a set of steps toward formal and conceptual decisions. The focus was to combine my research and formal approaches into a memorable, timeless and effective logo. The result was a logo that attempted to emulate the fusion of traditional and modern food, the combination of food and malt beer, and the design style that the target group is attracted to. All design choices were eventually presented in a design manual that presented guidelines for any users of the logo. It included explanations of choices of typography, colour, form and use. 1
2 RESEARCH In this section, I will define the parameters within the design assignment. This section is a key first step, helping to define the limitations and explore the core values of the client. I will begin by defining the product history and characteristics of Food and Malt, provided in the brief. I will use the Briefing Questions provided in the Logo Design Workbook by Sean Adams to summarise the key information of Food and Malt from the brief. I will then use research to investigate the main competitors of the product and explore their design choices in their locations, websites and other products, with a focus on their logo design. I will then look at their history and product characteristics. Food and Malt: Food and malt is a collaboration between Anders Braathen and Even Vehla. Anders Braathen has a background as a master brewer at Brooklyn Brooklyn Brewery, New York and Nøgne Ø brewery In Grimstad. He also worked as a restaurant manager at Uncle Billy's Brew and Que in Austin, Texas as well as a cook on Rita's Bar and Diner In London. While abroad the friends discovered Dude food as a growing trend. But instead of Kebabs and Sausages as a meal. Customers can instead enjoy homemade good quality food on the streets or at a pub. With their new company food and Malt the friends want to introduce this food culture combining it with the microbrews trend. Name of establishment: Food and Malt Location: Meat Bazaar, Bergen Norway Target group: Young urban individuals between the ages of 18 and 35 interested in culture, food, design, trends and nightlife Product Characteristics: - Homemade quality food that replace street and pub food. - Combined with microbrews trend - Dude food - Traditional with a modern twist. - Cheap. Dishes to around kr. - Good quality home made lunches and evening snacks and a great selection of beers complementing each meal. Design: Hipster, letterpress, quality, homemade, professional. 2
3 Using the information gathered in this section, and by using the Briefing Questions provided in Logo Design Workbook, I began filling out a form that distilled the history above to a clear format. Positioning: Purpose: Mission: Composition: Culture: Personality: Client goals: Growth: An up and coming substitute to street food, providing quality homemade meals with craft beers. It is relevant to the market because of the increasing trend of the microbrewed beer, which appeals to a wide demographic of beer enthusiasts, lovers of quality food and hipsters searching for food with a more personal touch. By replacing other street food like sausages and kebab, it also provides a more homemade alternative to that target customer. A desire to introduce the Dude Food trend; homemade meals and microbrewed beer to Norwegian customers. Wanting to provide an alternative to other street food. Expanding the food culture in Norway. Unknown Night life, design, culture, trends, young urban lifestyle. Dude food, hipster, quality, homemade A successful combination of quality food and beer and establishing this trend in Norway. More restaurants, more providers of beer, further exploration of food culture abroad and bringing it back into the restaurant. 3
4 Promises: Current audience: Audience goal: Perception: Desired perception: Distinction from competition: Desired Response; Objective: Quality food and beer for cheap prices. Unknown Young urban professionals, citizens of Bergen, creatives, clients interested in nightlife, design, culture and quality food, beer enthusiasts. Unknown Quality, trendy, inspirational and refreshing Traditional with a modern twist. Approaching it from a street food angle, using microbrewed beer, lower prices. The offer of quality homemade meals and selection of microbrewed beer, for that homemade atmosphere and for the culture it inspires. Invite a wide target audience of young urban individuals between the ages of 18 and 35 interested in culture, food, design, trends and night life. 4
5 Main competitors & their design Spisekroken Location: Bergen Ideals: Good food and wine. Warm and cozy. Change menu often. Food from Norwegian farmers. Believe in local products, rustic food with a twist and good wine. Target: Loyal regulars and happy visitors who happen to come by. Product History & Characteristics: Run by Ingvild S Bøge. Developing new dishes with veal. Cookbook full of small dishes, dinner, finger food and party food named "VEAL".Specialties include gourmet veal and babygoat Their design: Rustic, cozy, warm. Colors: Orange, red, black Logo: Black emblem with white strokes and font. Uses decorative swirls reminiscent of traditional norwegian design. Font is bold, extruded, old-fashioned, communicates tradition and norwegian culture. No symbol besides the graphic elements around the font. Website: Seems slightly outdated, not many design choices apparent there. Colonialen Location: Bergen Ideals: Innovation, traditional, creativity, seasons best produce. Product History & Characteristics: Opened in Focus on serving a uncompromised dining experience. Chefs have excelled with their combination of tradition and creativity based on the best seasonal produce. Innovation based on season's best produce. Reasonable prices, yet not cheap. Offers pre-decided menus. Small locations, but several of them in Bergen. 5
6 Their design: Nordic, simple, wood, minimal, elegant, clean Colors: wood, black, grey, beige, gold Logo: Handwritten script. Communicates the personal touch that the chefs have on the food, connection with the product. Emulates a sense of luxury. Sometimes combined with "Kafe go brasserie" in clean, sans serif (Futura?) Website: Has several high quality photographs. Futura font. Clean, classic, elegant and well maintained. Easily navigated and clean organisation. Naboen Location: Bergen Ideals: Inviting, humour, Gastronomy, craft beer Product History & Characteristics: Traditional and popular restaurant, central Bergen. Chefs that deliver all week. Light meals and full gastronomic experiences. Pub in the basement of the restaurant, focus on Norwegian west coast craft beer. Classic food as well as "the best burgers in town". 6
7 Their Design: Humour, old-fashioned, inviting Logo: Warped text in maroon, illustrated symbol of people cheering with large pints of beer. Gives a sense of old-fashioned, "pub" culture. Seems to be a classic, well-established brand. Font varies in size, making it seem informal and mysterious. Beneath the logo is "Pub & Restaurant" and the added tagline "Restaurant besøk kan forandre liv " Colors: Maroon, dark grey and black. Warm. Website: Uses the same font to present a quirky poem about people's connection to the restaurant. Gives people a connection, making it very inviting to come to, quirky nordic humour. Photos used on the homepage are cropped, extremely small and difficult to understand. Photos of the restaurant are blurry, seemingly informal. Potetkjelleren Location: Bergen Ideals: Quality, history, traditional menu Product History & Characteristics: Potetkjelleren is located in a cosy basement with a rustic style and calming atmosphere. The location itself holds history that dates back to the 1400's. The restaurant seats 100 people. The focus of the restaurant is on experience and relationships, as they are passionate about food and drink. They were awarded best restaurant in Norway 3 years in a row by BT, a Bergen newspaper. They participate in Bergen Wine Festival every year. Their menu includes a la carte meals that vary from seafood to beef, with traditional food and desserts. I imagine that their menu and history attracts an older and more sophisticated target group, or tourists that see the restaurant 7
8 at the top of Bergen's best restaurants on tripadvisor. Their Design: Their design focuses on being rustic and historical, yet reflects quality and a classic design. Logo: Their logo has no illustrative symbol or figure, but a distinguishable script typography that reflects the traditional and historical aspects of the restaurant. The typography is lowercase, with a white colour that is framed by a black oval. Below the typography there is a short tagline stating "Mat & Vin" (Food and wine) Colors: The logo uses only white and black, and there are no other apparent colours being used in their brand design. Website: Their website is clean and modern, with a large black and white photograph of the restaurant being the first thing the visitors see. Below the photograph is a brief description of the restaurant, and three consecutive awards for best restaurant in Bergen. They also use social media to promote their restaurant, such as instagram, making them reach a wider and younger demographic with their product. Pingvinen Location: Bergen Ideals : Nightlife, traditional norwegian food, no cocktails, Bergen. Product history and characteristics: Pingvinen is a combination of a night club and restaurant, with a bar and a variety of traditional norwegian food with fresh produce. It is informal and highly popular amongst those who enjoy the Bergen nightlife. Their menu consists of mostly norwegian traditional food, which attracts older customers, however the bar and its variety of offers appeal to younger people and those interested in night life. It has a wide variety of beer, both microbrewed, imported and norwegian. They differ from other bars by abstaining from cocktails and other such drinks, but offer strong liquor. The bar and the fact that they offer food until 2 AM make this company a strong competitor to Food and Malt. 8
9 Their design: Inconsistent, rustic, dark, quirky Logo :Their logo consists of a symbol of a penguin with a bow tie and typography spelling out the company name. The typography consists of uppercase sans serif with a very high x-height, and lines that frame the name and connect to the centred "V" in the name. The logo is symmetrical and reflects the company's high status, yet the symbol of the penguin reflects its quirkiness. Color: There is no other use of colour in the logo or the company's design besides black and white. The choice of using a penguin could have a connection to one of Bergen's most prominent tourist attractions; the aquarium. Website: The website of Pingvinen does not show the typographic logo, and does not have a clear distinguishable design style. The standard use of fonts and colours make this restaurant seem much less successful than it is. There is no clear direction for the use of navy blue, white and orange in the menu area of the website, and the logo is not the centre of the website. It does have several high quality photographs that display the food of the restaurant. The symbol of a penguin does appear on the homepage of the website. Bryggeriet Location: Bergen Ideals: Slow food, craft beer, germanic menu Product History & Characteristics: This restaurant is located in the third floor at Zachariasbryggen, a collective location for a number of restaurants in Bergen. It produces its own beer; wheat-beer, Stout, IPA and Amber Ale. These beer types are chosen specifically to accompany the traditional germanic menu. It is also used in the food-making process, in dishes such as beer steamed mussels. The restaurant is also focused on the concept of slow-food, as their beer is brewed slowly and their meat dishes take 6 hours to cook. This aspect of the restaurant distinguishes it from others, due to their commitment to slow-food and combining beer and food in great ways. 9
10 Their design: Rustic, naval style, traditional, warm Logo: Their logo consists of a vintage typeface with a drop shadow and white outline stroke. It is followed by a tagline that says "Restauranten på forget" (The Restaurant at Torget). It reflects the traditional and vintage roots of the location and is reminiscent of retro signage that would appear directly painted on buildings. Colors: The restaurant itself is dark brown, wooden and warm, yet the logo does not exceed beyond the colours of black and white. Website: Because the restaurant is part of Zacharias Bygget, they do not have their own website, but rather appear with other restaurants as a subwebsite of Zacharias Brygget website. The website in it's entirety seems aged, unattended and cluttered. There are a range of different fonts that do not compliment each other, cropped images and endless low quality images. Upon selecting the restaurant on the website, it shows a range of images of the brewery but no clear design choices seem to be made in the layout, typography or photography. 10
11 DEFINE ISSUE What defines the target group The target group in this instance is young urban professionals between the ages of 18 and 35 interested in culture, food, design, trends and nightlife. My next step was to determine their values, interests and personalities to determine how the logo could communicate the benefits and values of Food and Malt based on the demographic. The age of the group is between 18-35, meaning that they are young individuals in a period of discovery, experimentation and have a desire to feel young in all aspects of their live. It also means that they use technology and social media, which can be helpful in the marketing approach. The location of these individuals is in Norway, a place with an abundance of history and culture, where individuals are healthy, wealthy and active. More specifically, Bergen city, is a creative community with many students, which also offers several locations and shops that tap into the hipster market. Bergen has a very active nightlife scene, and serves a large population which will mean that if the product succeeds it will gain a lot of recognition and income. The income level of the target group varies from those will little to spend, such as students, and those with slightly more to spend, such as professionals. Their education level ranges from being recent students and interested in exploring and discovering new things, or those with or without higher education who can still be concerned with good quality food. The marital status or occupation of these individuals is of little importance, as it is more their interests and values that are relevant. The personality of the target group is defined in the brief as those interested in culture, food, design, trends and nightlife. From this we can assume that the personality of those individuals is creative, experimental, open and inspired. Their attitudes can be described as open, relaxed and friendly toward others and new things.the values of the target group can be perceived as; quality food, micro brewed beer, friendship, good times, making new discoveries and being open. Their interests are also important. They are interested in creativity, meaning they are concerned with aesthetics that are of-the-moment, innovative and "cool". Another interest is night life, meaning they are concerned with partying, drinking, spending time with friends and meeting new people. As for food as an interest, this means they are concerned with what makes food good, what ingredients are used and the flavour of the food. They are interested in trends, meaning that they value new ideas and have an interest in what other people like and how others perceive them. They want to feel current. We know their lifestyles i nclude nightlife and urban, meaning they spend much of their time outside in the city, allowing them to be exposed to many other restaurants. They are interested in culture, which means they spend time discovering new shows or events. They are also interested in design, meaning that they have a creative lifestyle where design and aesthetics have a significance. We can also assume the behavior of these individuals. They might want to discover new restaurants to share with their friends, or be perceived as cool if they are a customer of a cool place. 11
12 The product will fit into the target s lifestyle because they may want to share the experience with friends, visit the restaurant during a night out or a cultural outing, or discover new trends that will make them feel part of something bigger and current. The most appealing part about the product would be that it not only is a place that will make them feel current and concerned with quality, but that it is a place where they can be inspired and discover new things. Which characteristics should the logo show The brief of this assignment provided the parameters in which the logo should be, including what style expressions to use, the design requirements and the positioning axis of the company. In this section, I will explore these parameters and create a clear frame in which the logo can be made. The logo should show characteristics that encourage the customer to see the most beneficial parts of the company. It should also show how the company is different from the competitors. The brief provided a list of the keywords that answer this; they approach traditional meals with a modern twist and offer them for a reasonable cheap price. It is therefore important that the logo show the combination between traditional and modern, but I do not think the attention should be brought to the fact that the meals are cheap. However, the concept of affordable and reasonable can be implemented in the design. The brief also provided strict guidelines for what the logo requires. First, the logo should be simple and easily recognizable. This means that it will not be necessary with overly decorative elements, however it does mean that the logo should be distinguishable from other logos and make an impression on the customer. This will allow for the logo to be easily recognizable. Other logos that are distinguishable from others are those that use uncommon colors, simplicity, timeless fonts and have the potential to maintain their appeal in the long term. The logo should not be similar in any way to the logos of the company s competitors. Another requirement is that the logo use no more than 2-3 colors, which is also connected to its timelessness and simplicity. Another part of the requirements is optional; the use of a symbol/figure/ornament. If this becomes an option in the idea development process, it is imperative that the symbol provides support for the product and has a clear connection to it, or else its use becomes redundant. Having a decorative figure or ornament should only be used if it helps to communicate the values and benefits of the product. A final guideline from the brief is the style expressions. This includes the design styles of: hipster, letterpress, quality, homemade, professional. The hipster design style is easily recognised, yet gives the designer room to explore creative and innovative styles. From researching various examples, we can establish that hipster logos have emblems and illustrations. The font varies from being handwritten, bold slab serif or simplistic sans serif. 12
13 The letterpress style is easily recognizable, as letterpress printing involves a relief technique that creates a direct impression on a surface. This will involve an actual printing of the logo, however this style can be replicated and mimicked in the shadowing of the logo or if the logo includes an illustration. The homemade style is also easily recognizable, as it often involves using elements that look homemade, such as graphics that look hand painted, handwritten or drawn. The styles that reflect quality and appear professional are often through the use of serif fonts, clean and simple graphics and simplified shapes. Below I have listed a few images that act as examples of these different styles. The design challenge For this section, I will explore how this design can be easily distinguishable and memorable. I will begin by investigating how other logos become successful, and how this can be applied to the development of the Food and Malt logo. The logos I have decided to serve as examples for unique design are shown below. I selected these logos due to their combination of graphic elements such as unique script or logo symbols. The logos above have several things in common. First, they consist of very simple shapes that have become instantly recognizable. They are iconic and reflect the design of their products and the brand ideals of the company. They differ in typography; Chanel, Nike and Adidas do not have completely unique sans serif fonts, where as Coca Cola has a unique script that is heavily graphic. Another common aspect is their lack of color. Coca Cola has three colors that define the brand; red, black and white, whereas the other examples remain white or black on their products. This allows for them to be versatile and applicable in several formats. For adidas, the three lines represent not only their shoe design, but act as instantly recognizable elements of their design. By using simple shapes, typography and logo symbols that connect with their products, they become timeless and relevant and communicate the brand clearly. 13
14 The first and most important part of making this logo unique is to stay away from clichés and avoid using them in the design. This includes using icons that symbolise food or malt, or creating a logo that is too recognizable as hipster. This will also lead to the logo becoming outdated, as the hipster design style is a current trend and might not be in the future. However, I do believe that it is important to identify these clichés in the creative development, so I can know what to avoid and what I can aspire to. A key feature in all examples above of great logo designs is that they are simple and timeless. This also means that any use of design trends should be avoided. In the sketching process, I will also identify those ideas that fall within the category of design trends, so that I can avoid making a logo that becomes outdated and overly decorative. What many of the logos above have in common is also that they are versatile. They function as if they can be applied in many different formats, whether it is on package design, billboards or web. They can appear with or without a logo symbol, or without text at all. Some of the logos above show that the use of a unique script can benefit the uniqueness of the design. For example, the Coca Cola logo uses calligraphy in the typography to emulate Coke being a classic soft drink. It is easily distinguishable and a logo that copies it is instantly recognized. There is an abundance of different font designs in 2016, although the uniqueness of a script could be easiest achieved through using one s own handwriting. 14
15 IDEA DEVELOPMENT AND SKETCHES In this section, I used the Logo Design Workbook method for Exploration and the Lynda.com Designing a logo tutorial by Nigel French to explore different conceptual and formal approaches to the logo design. The first step was to establish a conceptual approach, meaning that the underlying meaning or value of the logo should be established. In the section above, the key characteristics of the logo were summarised, which could be used to create a frame of parameters to guide the design. Below is a list of conceptual approaches with an added explanation of formal approaches I associated with each in the form below. To add words within each section, I researched a number of logos within each style and recorded their common features. Current/Hipster/ Cool Quality Inspiration, discovery and openness Young and urban Style: Letterpress, homemade, retro Shapes: Emblems, Illustrations Colors: Earthy colors, low-saturation colors, beige, pink, blue, brown, dark blue Typography: Serif, script, and sans serif. Bold, simple, uppercase, handwritten Style: Sophisticated, textured, glossy/matte, packaging or logo is unique Shapes: Simple, textures Colors: Beige, white, black, gold Typography: Serif, Simple Style: Colorful, exciting, detailed Shapes: Illustrations, gestalt principles Colors: Colorful Typography: Script, Exciting and simple Style: Transparent, metallic Shapes: Cartoons, illustrations, or very little Colors: No more than one color Typography: Sans serif, Big and bold, simple wording Friendship and relationships Affordable/For Everyone Style: Warm, inviting, closeness Shapes: Duality, connected, balance and symmetry Colors: Brown, orange, red, beige, white Typography: Script, Handwritten Style: Simple, paper Shapes: Geometric, big typeface Colors: white, black, blue Typography: Sans serif, Helvetica 15
16 Moodboards From the keywords above, I created a overall moodboard. Sketches The next step was to develop ideas through sketching and investigate the formal approaches of the design. This is what follows the conceptual approaches in Logo Design Workbook. The sketches below are separated into different variations: Type, type variables, logo symbols, and design trends. I explored different uses of design principles within each type of sketch development. I will briefly explain the development of these sketched ideas, and how they were used for the final logo ideas. 1. (1)Type - Through these quick sketches, I first investigated different typography in regards to size and font. Through this I discovered a key element that could be used in the logo; the ampersand. I decided that if it were to be along the same path as the company name, it should have a lower x-height, allowing for a separation between the words food and malt. The sketches below show the different design styles I sketched. 2. (2+3)Type variables - In these sketches I looked at how I could use the company initials and the variations of the company name layout. Through this I discovered that the company name by itself was somewhat weak, graphically. I further explored this by experimenting with simple shapes, banners and typing along a path. 16
17 3. (4-6) Using company initials - These sketches show how I incorporated graphic elements into the company initials. I was drawn to the use of geometric lines in the uppercase letters, which seemed fitting to the hipster style the brief explains. I also attempted to use different design principles with the company initials, such as the Gestalt principle of Closure and the use of contrast through regular and bold font combined. After exploring different symbols to use in the logo, I tried incorporating them in the letterforms. 4. (7) Variations on Ampersand - Due to the potential the ampersand symbol had, I later explored how it could be used in different ways. These sketches show my attempt to combine the ampersand with different logo symbol. 17
18 5. (8-11) Logo symbols - For the logo symbols, I began with simple iconography and recognizable shapes for beer and food. This led to the fork becoming the main representative to food, and the malt barley or beer bottle for beer. Although I quickly identified these symbols as clichés, I wanted to explore if they could be used in a memorable way. These sketches show my attempts to combine them in memorable ways, some sketches showing how the typography could be combined with them. I then (9) attempted to make more distinguishable and unique combinations of the two symbols, leading me to the ampersand and how it could be combined with the symbols. This is explored in sketch (11-13) Considering design trends - For the final part of this process, I searched for the most popular design trends of 2016 (Found on creativebloq.com) This was suggested in the Designing a logo tutorial on Lynda.com, as there is a danger that logos that are too current or trendy can quickly become outdated. This was 18
19 also an important part to explore, as it was stated in the brief that the logo should be timeless. For each design trend listed on the website, I wrote down key words to describe their function and quickly sketched some ideas for each trend. This will allow me to identify which styles I should avoid or translate to a more timeless style.the trends included: vintage, shaded, monoline, negative space, calligraphy & handlettering, and dramatic typography. Some of these styles functioned in ways that the brief wanted, such as the handlettering giving a homemade quality, or the simplicity or monoline logos. 19
20 The next step was to select the most useful sketches which managed to communicate one or more aspects that the logo was required to have. I selected the sketches based on their simplicity, timelessness and their style in regards to what the brief explained. I then made a series of 21 sketches of fully composed logos that used these ideas. I chose a range of ideas to explore further in Illustrator. It would be easier to see the effect of the designs when they were on the computer and I could explore different typography to go with the design. 20
21 I decided to center the design around the ampersand symbol, as it provided a unique approach to portraying the combination between food and malt. It uses the ampersand and the iconography of food and beer. I wanted the logo to combine not only food and beer, but modern and traditional, through the current trend of monoline and the added use of traditional looking emblem or fonts. If I succeed with this, the logo will also appeal to individuals ranging from young to older. The use of an emblem will also help to communicate quality and the homemade aspect. I was still undecided on the layout of the logo, and the incorporation of the letterpress style, but would further explore this in Illustrator. 21
22 Creative Process: Illustrator 1. Making the ampersand symbol - After photographing and importing photos of the selected sketches, the first step was to create the ampersand symbol. To do this, I used two ellipses, created a 45 degree rectangle to cut through them and used the pathfinder option to create symmetrical cuts through the ellipse strokes. Using the direct selection tool, I deleted unwanted strokes. I then added two 45 degree lines that extended beyond the half ellipses, allowing for the symbols to be placed. I used Lock to grid to create a simple monoline fork end on one side of the lines. For the malt symbol, I made one side of the barley with the pen tool, using the bezier handles to create a curve. This was then duplicated and mirrored to create a balanced shape. This was added to the line and duplicated along the stroke, then duplicated and reflected to mirror perfectly on the other side of the stroke. Throughout the following steps, I would alter the stroke width and fill of the symbol accordingly. 2. Testing different fonts - Now that the logo symbol had been made, I decided to experiment with different fonts that could be used. After some exploring, I decided between two main fonts, Steelfish and Quicksand. 3. Using the fonts to try the selected ideas - I used the chosen fonts to illustrate the main ideas from the sketching process, which included typing along a path, creating new strokes and arranging the font in various ways around the ampersand symbol. I also recreated the fork and malt symbol to create an ellipse frame around the text. 22
23 4. New ideas that arose - After exploring the sketched ideas, I began exploring more freely. I introduced the idea of a square frame, inverted the colors of the logo and tried placing the ampersand symbol within the typography. However, this made the details of the ampersand symbol far too small in comparison to the typography, so I experimented with larger symbols that divided the two words. I also attempted making the ampersand reflect the double O s in Food, but that created an imbalance in the overall logo. 23
24 5. Getting feedback on chosen ideas - I had narrowed down my options to two separate ideas. The first was within the design style of homemade and hipster, whereas the second was more simple and inspired by timeless logos. At this point I decided to share my ideas and receive feedback on what worked best. The feedback I received was that the ampersand symbol indeed worked as it s own logo, but that the second option seemed easier to work with. My main focus was to create a simple logo which was trendy and timeless at the same time, which the feedback had shown was more apparent in the second option. What guided the final design was the simplicity of the logo symbol, the basic sans serif font and the overall balance. By applying what I had understood from examples of unique logos, I kept the shapes and typography simple, adding only detail to the ampersand to allow it to communicate the product characteristics. It s cleanliness and modern typography would also help it communicate the quality of the product. The use of a simple circular shape makes the whole logo balanced and guides the eye toward the center to the logo symbol. The ampersand can act as its own symbol to reflect the brand, and be used as a stamp or a logo for tighter formats. The added ellipse stroke around the ampersand makes this more apparent, and also reflects the use of emblems in the hipster design style. My only concern with this logo is the illustration on the ampersand, which might not be visible in smaller formats. To solve this, I created thinner strokes on the logo symbol. 24
25 THE DESIGN MANUAL The final step of this project was to create a design manual. I used a number of examples and researched other manuals and included answers and explanations to the following points in the final manual: Title page Contents page What is this manual Brand values/about Statement for logo Primary Brand elements Mark and logotype Colors Typography Graphic components (Shapes and illustrations) Framing, scale, margins, layout and grid Do's and Don'ts Examples of uses I proceeded by creating a general overview of the layout of the design manual: The design manual acts as a set of guidelines for other users of the logo. The layout, design and color of the manual itself reflects the design choices explained within it. The reason for this is to communicate the brand consistently and intensely and make it as obvious as possible. The design manual is a separate file from this report, and explains all final design choices for the logo. 25
26 SOURCES Websites: html Tutorials: Nigel French, Designing a Logo, 2008, available at Lynda.com Books: Sean Adams, LOGO Design Workbook, 2006, Rockport Publishers, United States Links to Learning Assignments: Week 4-6 Week Brand Identity - Learning Activity Week 6: Typography - Learning Activity 1 g-meaning/ 26
LOGO MANDATORY ASSIGNMENT 02 FOOD & MALT. LAURA KABELL LUNDBERG
LOGO MANDATORY ASSIGNMENT 02 FOOD & MALT LAURA KABELL LUNDBERG https://laurakabell.wordpress.com/ INTRODUCTION A logo is what introduces the company and makes the customer remember the brand. A logo is
More informationWelcome to the team! TOGETHER, WE WILL TURN MOTIVATED GIRLS INTO UNSTOPPABLE WOMEN.
BRAND GUIDELINES Welcome to the team! TOGETHER, WE WILL TURN MOTIVATED GIRLS INTO UNSTOPPABLE WOMEN. Play Like a Girl is a nonprofit organization dedicated to empowering girls ages 9-13 to reach their
More information- BRAND BOOK - - BRAND BOOK -
- BRAND BOOK - - BRAND BOOK - INTRODUCTION These guidelines have elements to assist in applying the Clare Tourism brand. The guides apply to the logo, typeface, colours and additional elements which combine
More informationSHAPE America. Society of Health and Physical Educators BRAND GUIDELINES
SHAPE America Society of Health and Physical Educators BRAND GUIDELINES SHAPE America Society of Health and Physical Educators Table of Contents INTRODUCTION 3 TELLING OUR BRAND STORY 4 Brand Personality
More informationWENDY. School of Dance BRUSH STROKE CONCEPT GUIDE
BRUSH STROKE CONCEPT GUIDE CONTENTS Re-brand 2017 BACKGROUND INFORMATION 3 LOGO EQUITIES 6 APPLICATION METHODS 21 inspiration behind the concept name primary logo positive/negative logo colour palette
More informationGround and Letterforms
round and Letterforms Idea I started the project with choosing the best letters I could came up with. The M and of course, representing my first name Mikaela and last name unnstedt. I must say it turned
More informationSTAN LANE. Graphic Designer Photographer Artist
STAN LANE Graphic Designer Photographer Artist DEDICATED INNOVATIVE EDGY DEPENDABLE MOTIVATED I know I was put on this earth to be an artist. With a background in the military, obtaining strong values,
More informationWhy do we need guidelines?
Interactive Eyewear of the Future Style Guide Why do we need guidelines? Our values should be evident wherever VizCOM is encountered, whether online or via traditional marketing material. If we follow
More informationTYLER SARTO (862)
TYLER SARTO (862) 221-2834 tyler.sarto@gmail.com www.cawfeehaus.com NICE TO MEET YOU! I am a Graphic Designer that has worked with multiple clients to deliver an unparalleled design experience. In my role
More informationIllustrator Tutorial: Holland Tulip Field
Illustrator Tutorial: Holland Tulip Field This tutorial will show you how to create a beautiful Holland landscape filled full of colorful tulips and a traditional Dutch windmill. We will start by creating
More informationBrand Story. Girl Talk began in 2002 when one high school girl identified a problem and decided to make a difference Brand Messaging.
Brand Guidelines 01 2 Brand Messaging Guidelines Brand Story Girl Talk began in 2002 when one high school girl identified a problem and decided to make a difference. Haley Kilpatrick founded the first
More informationPortfolio Hannah O Mahony
Hello, My name is and I am passionate about design. Here is a small sample of some selected work to date. I love what I do and I hope you do too. If so please contact me by phone or e-mail. Enjoy. m: 0449
More informationADIA MEMBER MARKETING GUIDE. How using ADIA branding will help grow your business
ADIA MEMBER MARKETING GUIDE How using ADIA branding will help grow your business CONTENTS ADIA membership benefits that support your business 3 Why and where to use the ADIA member logo 4 The ADIA member
More informationNATHAN JOHNSON APOSTOLIC CLOTHING
NATHAN JOHNSON APOSTOLIC CLOTHING Analysis by Jacob Tapia Introduction The business analysis found in this review is intended to be a broad analysis of Nathan Johnson s business, Apostolicclothing.com.
More informationBrand Identity Guidelines. v1.3 /
Brand Identity Guidelines v1.3 / 10.07.09 Contents 1.1 About L2P... 1.2 Introduction... 1.3 The L2P Visual Identity... 1.4 The L2P Brandmark... 1.5 Colour... 1.5 Greyscale & reversed... 1.6 Colour configurations...
More informationFramework for Defining my Logo Brand
Framework for Defining my Logo Brand VAN DOORN S FRAMEWORKS FOR DEFINING HER LOGO BRAND Below are key words I picked out and highlighted from my Thinking Map and Branding Statement that will help define
More information02 WE ARE EVERYDAY ADVENTUREWEAR BORN FROM NEW ENGLAND CHARLES RIVER APPAREL
BRAND GUIDELINES 02 WE ARE EVERYDAY ADVENTUREWEAR CHARLES RIVER APPAREL BORN FROM NEW ENGLAND OUR STORY 03 EVERYDAY ADVENTUREWEAR BORN FROM NEW ENGLAND It all started with a rain jacket in 1983 - not just
More informationGrid Exercise 1: Bose_2page.indd /04/18 10:06 AM
Grid Exercise 1: Bose_2page.indd 1 2011/04/18 10:06 AM Grid Exercise 2: Bose_2page.indd 2 2011/04/18 10:06 AM Bose_2page.indd 3 2011/04/18 10:06 AM Bose_2page.indd 4 Bose_2page.indd 5 Bose_2page.indd 6
More informationGRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO an old friend from high school AcneFree hasn t changed their visual identity for quite some time, so it was a no-brainer for me and two of my classmates to give the packaging a
More informationStrategic Message Planner: Kendra Scott Jewelry
1) Advertising Goal Strategic Message Planner: Kendra Scott Jewelry Bayli Greer To develop and deliver an effective campaign that introduces the brand itself, by gaining customers that not only wear the
More informationIdentity Guidelines august 2009
Identity Guidelines august 2009 Contents Introduction.... 2 Color palette... 3 Identity size and control area... 5 Identity use with other logos.... 6 Identity variations... 7 Identity don ts... 8 Typography....
More informationMEDIA ANALYSIS ESSAY #2 Chevalier 1
MEDIA ANALYSIS ESSAY #2 Chevalier 1 Coco Mademoiselle An Analysis of Chanel Advertising in Cosmopolitan Magazine Introduction to Journalism and Mass Communications Professor Christopher Wells April 14,
More informationPIEDMONT ATHLETICS BRAND IDENTITY GUIDELINES
2017 PIEDMONT ATHLETICS BRAND IDENTITY GUIDELINES E S T. 1 9 2 1 PIEDMONT ATHLETICS BRAND IDENTITY The Piedmont High School athletic branding package provides the Athletic Department with consistent visuals
More informationiman Landon Brand Chris Caskey Sonika Patel Naylee Nagda
iman modela n Be your own Landon Brand Chris Caskey Sonika Patel Naylee Nagda Mission Statement The Imanna mirror seeks to provide each and every customer with convenience. At Imanna, we understand several
More informationWindmill Hill City Farm
Windmill Hill City Farm Logo guidelines August 2011 These guidelines will be of interest to Windmill Hill City Farm staff and any external personnel working on graphic design for the farm. If you have
More informationBITE INTO BITE CORPORATE STYLE GUIDE
BITE INTO BITE CORPORATE STYLE GUIDE CONTENTS ABOUT US...1 OUR HISTORY...1 OUR MISSION...2 OUR FANS...3 CHANNELS...4 VISUAL IDENTITY...5 BRAND LOGO...5 COLOUR PALETTE...6 TYPEFACE...7 TONE AND VOICE...8
More informationHerbal Essences Strategic Message Planner. By Sara Prendergast
Herbal Essences Strategic Message Planner By Sara Prendergast Table of Contents 1. Product Summary.3 2. Target Audience. 4 3. Product Benefits.5 4. Current Brand Image 5 5. Ideal Brand Image......6 6.
More informationBrand Guidelines March Zechariah Vision Network
Brand Guidelines March 2015 Contents / 1 Thriving by Involving Who We Are.................... 2 Contents About the Logo................. 3 Logo Variations................. 4 Using the Logo.................
More informationGhyston s. Research and Development. Gourmet Burgers. Client : Rhi Reacord Designer : Claire Guyot
Ghyston s Gourmet Burgers Research and Development Client : Rhi Reacord Designer : Claire Guyot About the company : Ghyston s - Gourmet Burgers Ghyston s is a gourmet burger company, based on the Clifton
More informationWeb Design Case Studies
Web Design Case Studies Following are case studies discussions of the goals and challenges of a few of my clients whose websites I ve redesigned. Each case study is accompanied by screenshots of the websites
More informationMax Broock Brand Guidelines
Max Broock Brand Guidelines 1 About Max Broock Clients receive quality, family-grown service when working with our family of companies. Serving our state for almost 125 years, Michigan is more than our
More informationBrand your blog. without spending a fortune. by Biz BFF
Brand your blog without spending a fortune by Biz BFF step 1 - define your brand style What are some style words that fit your brand? (Circle any that you re drawn to and brainstorm your own!) modern vintage
More informationReal Estate One Franchise Brand Guidelines
Real Estate One Franchise Brand Guidelines 1 2 Table of Contents 4 8 14 20 26 30 Introduction Logos Typography Colors Photography Social Media 3 About Real Estate One Clients receive quality, family-grown
More informationDove Communication Audit. In 1957, Unilever, a multinational consumer goods corporation started a new business
In 1957, Unilever, a multinational consumer goods corporation started a new business venture in the luxury personal care marketplace. The company began to distribute the Dove Beauty Bar, a revolutionary
More informationOklahoma Wesleyan University Eagles Athletics Branding & Identity Style Guide
Oklahoma Wesleyan University Eagles Athletics Branding & Identity Style Guide version 3/15/17 prepared by Megan England Media Relations & Brand Management Office of University Relations table of contents
More informationGraphic Design Trends Colorwhistle.com
Graphic Design Trends 2019 Welcome to our most popular yearly edition of Graphic Design Trends for the upcoming year. 2018 was a year where taking risks in design were considered normal and part of the
More informationINTRODUCTION... 3 INSPIRATION... 6 LOGOTYPES LOGOTYPES /AMATEUR SPORTS LOGOS TYPOGRAPHY INTRODUCTION COLOR PALETTE...
B R A N D S T Y L E G U I D E TABLE OF CONTENTS FLORIDA SPORTS FOUNDATION GUIDELINES INTRODUCTION............................................................... 3 INSPIRATION...............................................................
More informationPromotional Item Brand Standards
Promotional Item Brand Standards June 1, 2014 1 2 Welcome to the Niagara College promotional item brand standards. This document has been developed to provide the Niagara College community with specific
More informationA LLY WEST. graphic communication design student university of cincinnati, daap
A LLY WEST graphic communication design student university of cincinnati, daap ALLY WEST allywest.com allysonwest@columbus.rr.com (614)-403-1541 345 Calhoun St. Apt.4 Cincinnati, Ohio 45219 Education University
More informationAdd to Apple Wallet. Guidelines March 2017
Add to Apple Wallet Guidelines March 2017 Contents Add to Apple Wallet Overview 3 Graphic Standards 4 Examples 5 Do s and Don ts 6 Printing the Add to Apple Wallet Button Requirements 7 Codes 8 Button
More informationPORTFOLIO GRAPHIC DESIGNER & ART DIRECTOR
PORTFOLIO GRAPHIC DESIGNER & ART DIRECTOR LOGOs IDENTITY / LOGO All of my logo designs for my various clients. BEAM LOGO / IDENTITY BEAM is a piece of technology that enables global payments between mobile
More informationTo Expand the Possibility of Jewelry. The intent of my project is to expand the possibility of jewelry. All of my works
Mari Yamanami IP Thesis To Expand the Possibility of Jewelry The intent of my project is to expand the possibility of jewelry. All of my works have a common concept: interchangeability. I always felt that
More informationThe Professional Photo, Film, TV & Personal Stylist s Course. Food Styling
The Professional Photo, Film, TV & Personal Stylist s Course Food Styling 1 The Professional Photo, Film, TV & Personal Stylist s Course Food Styling Get into Professional Styling The Really Good News
More informationIn the advertisement world, the first thing that catches a costumer s eye apart from the product, is
In the advertisement world, the first thing that catches a costumer s eye apart from the product, is the company s logo. A logo (pertaining to a business or company), is an identifying symbol or statement
More informationDesign Decisions. Copyright 2013 SAP
Design Decisions Copyright 2013 SAP ELEMENTS OF DESIGN FORM should be in proportion to the shape of the head and face, and the length and width of neck and shoulder SPACE is the area the style occupies;
More informationOBJECTIVE & STRATEGY STRATEGY OBJECTIVE
Kyle Rush VIS9 OBJECTIVE & STRATEGY STRATEGY OBJECTIVE will bring a bold and new experience to the music lover who enjoy exploring new music. will be engaging and unexpected. We want our site to stand
More informationDrawing the Eye. * Follow the directions below. Complete your packet in the spaces provided.
Portrait in Pieces Exercise 1 Drawing the Eye The eye is one body part that is exceedingly detailed, and the appearance changes as the direction of its gaze changes. Eyes are also very expressive, which
More informationThe canon of graphic design: Paula SCHER, essay written by kassy bull, graphic design, 1st year.
The canon of graphic design: Paula SCHER, essay written by kassy bull, graphic design, 1st year. Who are the graphic designers practicing today that will be remembered in 20 years time? Why will they be
More informationINDECISIVE. BRAND BOOK M O D E R N M E E T S R E L A X E D
INDECISIVE. BRAND BOOK M O D E R N M E E T S R E L A X E D O U R M I S S I O N INTRODUCING A B O U T U S We design, develop and sell womens clothing that is designed and made on the South Coast of NSW,
More informationHigher National Unit Specification. General information for centres. Fashion: Commercial Design. Unit code: F18W 34
Higher National Unit Specification General information for centres Unit title: Fashion: Commercial Design Unit code: F18W 34 Unit purpose: This Unit enables candidates to demonstrate a logical and creative
More informationContent Strategy Audit. ID 460 UX Assignment 3 Christy Chan
Content Strategy Audit ID 460 UX Assignment 3 Christy Chan Target Market The target customers of H&M are a broad group of consumers who follows fashion trends. The price points allow consumers to follow
More informationspring summer 2015 MARMAR press kit
MARMAR press kit Styles inspired by the 1950s, abstract Scandinavian flower motifs and fabrics dyed by hand. These are the key inspirational elements of this season s collection from MarMar Copenhagen.
More informationColor Analysis Color Solutions International
TREND S/S 19 Color Analysis Color Solutions International The Lifestyle Issue FEATURING Photographer Shanna Dunlap SEASONAL STORIES INSIDE THIS ISSUE Relative Color Popularity A Validation Report MINDFULNESS
More informationPart 10: Chapter 17 Pleated Buttoning
Part 10: Chapter 17 Pleated Buttoning OUR last chapter covered the upholstering of one of the commonest forms of chair frames. The same chair may be upholstered with deeper buttoning, but instead of indenting
More informationAlexis Taylor Brown Stanton College Preparatory School Duval County Grade: 11 1,193 words
Alexis Taylor Brown Stanton College Preparatory School Duval County Grade: 11 1,193 words I love fashion! Fashion has always been an immediate and simplistic way for me to express myself without having
More informationDesigner Note: please expand this box to full. Future Trends S/S 19. Stationery
Designer Note: please expand this box to full Future Trends S/S 9 Stationery!"#$%&'($)&% Introduction Creative Manifesto embraces self expression, with designs that tease, startle and challenge. Creativity
More informationModule:17 Learning Nail Art. 184 P a g e
184 P a g e Module:17 Learning Nail Art 17.1 Types of nail polish Besides the typical glazes that are available in the market there are some characteristic glazes you can also use to decorate nails. To
More informationBINDIS TOOLKIT. In This Issue. Steps for Bindi development. Measures of Success. Annex: Sustainable models for bindis. 3.
BINDIS TOOLKIT 3.0 June 2014 How to identify and develop Bindis, community Concierge and Caretakers, to share knowledge, empower women within and across communities. In This Issue Steps for Bindi development
More informationADVANCED DIPLOMA OF BUSINESS BSB60215
ADVANCED DIPLOMA OF BUSINESS BSB60215 BSBADV602 Develop an Advertising Campaign A Johnson & Johnson case study The effectiveness of an advertising campaign Introduction Johnson & Johnson (J&J) is well
More informationCreative Brief Logic. Tiffany Clark J451 Winter 04
Creative Brief Logic Tiffany Clark J451 Winter 04 Competition: Adidas currently holds 15 percent of the world s market share for sporting goods, including shoes, apparel and equipment. Our main competitors
More information2014 Brand Guidelines
01 Contents 02 Introduction 03-05 Homecoming Scotland Master Logos 06 Promotional Logos 07 Logo Exclusion Area and Minimum Size 08 Logo Distortion Illustration 09-10 Colour Specification (Print and Online)
More informationResource for Teachers
Resource for Teachers Understanding verbs used in P/M/D grade descriptors AM20530 Level 2 Certificate in Hairdressing and Beauty Therapy (VRQ) Resource for Teachers AM20530 - Level 2 Certificate in Hairdressing
More informationDan Mackey Portfolio. danmackey.co.uk Print \ web \ layout \ logo \ illustration \ social media \ branding
danmackey.co.uk hello@danmackey.co.uk Print \ web \ layout \ logo \ illustration \ social media \ branding Royal Papercraft To coincide with the Royal Wedding in 2011, I created a free piece of DIY merchandise
More informationMerchandise Standards / Correct Logo Usage
Merchandise Standards / Correct Logo Usage The Cummins logo is the primary symbol for our brand. It should be reproduced accurately and kept isolated from other type and logos whenever possible. The logo
More informationJob Description Middleweight Graphic Designer
Job Description Middleweight Graphic Designer Company Summary: The world s finest cashmere, sensibly priced and expertly crafted into beautiful, modern styles to make you feel special and look terrific
More information37,097. We Analyzed Design Requests. Here Are The Hottest Business Graphic Design Trends for 2018
Here Are The Hottest Business Graphic Design Trends for 2018 37,097 We Analyzed Design Requests. As of April 2018, Design Pickle had created 37,097 unique design requests for our clients in 2018 so far.
More informationMale haircuts Parallel layers
Male haircuts Parallel layers Hairdressing-Training.com Download - Page 1 of 24 Parallel layers You need to take extra care when cutting short hair and sharp, defined haircuts. The client's hairline and
More informationCut the Chaos, Keep the Kids.
TABLE OF CONTENTS COLOR PALETTE SUGGESTED CONTRAST Cut the Chaos, Keep the Kids. LOGO VARIATION ABOUT THE LOGO INSPIRATION GUIDELINE FOR LOGO PLACEMENT TYPOGRAPHY PROBLEMS SOLVED BRAND PERSONALITY ABOUT
More informationCreative Narrative & Graphic Elements:
CREATIVE STYLE GUIDE UNIVERSITY OF VERMONT Creative Narrative & Graphic Elements: STYLE GUIDE VOL. 1.2 CREATIVE STYLE GUIDE 1.2 INTRODUCTION Introduction In an effort to provide a resource that will aid
More informationStuart M. Hoffman.
Sy m p h o n y o f C h o i r R o b e s b y D E F I N I N G S T Y L E S I N C E 1 9 3 2 As you are looking through our catalog and enjoying the photos, please keep in mind that we are here to serve you
More informationPassionate Purples. New Jewelry Collections FALL 2008
Passionate Purples Regal jewel tones continue to play an important role in eveningwear, with purple being the most distinctive. These vibrant colors add depth and vigor to any wardrobe. Complimenting the
More informationTABLE OF CONTENTS. Introduction VCNY Brand Overview VCNY Brand Overview Company History Categories Company Organization Licensed Brands Retailers.
COMPANY PROFILE 1 TABLE OF CONTENTS Introduction VCNY Brand Overview VCNY Brand Overview Company History Categories Company Organization Licensed Brands Retailers p5 p7 p9 p11 p13 p15 p19 p22 5 INTRODUCTION
More informationKonMari Media Case Study
KonMari Media Case Study Offices San Francisco Lahore Phuket Contact punch-agency.com start@punch-agency.com (855) 444 3303 KonMari Media A brand that speaks volumes You ve seen her book at airports, stores,
More informationWelcome to a sample portfolio of design & art direction by Hieu Nguyen
Welcome to a sample portfolio of design art direction by Hieu Nguyen Web Fashion Branding Logos Editorial Packaging Books Infographics APPS Typography Tap to See More on Website CONTACT s i t e s i t e
More informationFood Brand Ireland. Una FitzGibbon August 30 th Growing the success of Irish food & horticulture
Food Brand Ireland Una FitzGibbon August 30 th 2011 AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Brand What do we mean by Brand? BRAND = REPUTATION What do we mean by Umbrella Brand? UMBRELLA
More informationSoulFL. yoga active wear
yoga active wear Introduction Introduction INTRODUCTORY LETTER Scarlett Oneal and Lauren Dinka hoped to create a yoga clothes apparel line that would be desired for young college women who embrace the
More informationWelcome to the WORLD'S MAKE-UP SCHOOL
Welcome to the WORLD'S MAKE-UP SCHOOL MUD makes continuing your education easy and convenient Today s beauty professionals need to know more than hair and skincare. They must be competent in all aspects
More informationGlossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life.
identity Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life. RATIONALE Glossier built its lines based on input collected from cool girls around the world to
More information27 30 June Waterperry Gardens. The International Contemporary Arts Festival INFORMATION PACK. The International Contemporary Arts Festival
27 30 June 2019 Waterperry Gardens INFORMATION PACK ABOUT US Handmade in Britain was established in 2007 to provide a platform to support and promote design and craft talent through fairs, events and pop-ups.
More information4726 Pittsburgh Avenue Erie, PA (877)
No matter what is sold in the Promotional Products world, everything is decorated with some sort of design. It may be as simple as a logo or as involved as a full color design rendered in 4-color process.
More informationAdobe InDesign. Figure 1 Apply fill and stroke color to text by using the Swatches panel
How to manage colors Adobe InDesign provides a variety of ways for you to manage colors (Figure 1): from selecting and applying color, to using swatches and swatch libraries, and applying tints and transparencies.
More informationBoise Art Museum 2018 Art in the Park Prospectus WELCOME
Boise Art Museum 2018 Art in the Park Prospectus WELCOME Thank you for your interest in applying to exhibit as an artist at Boise Art Museum's 64th Annual Art in the Park to be held September 7-9, 2018.
More informationBrand Identity & Motion Graphics
Reptile is a small independent creative studio working in the world of music, entertainment, fashion and lifestyle. From global brands to niche markets, our talented and friendly team helps companies communicate
More informationSeptember 2014 BRAND GUIDELINES
September 2014 BRAND GUIDELINES PRIMARY MARK PRIMARY MARK WITH B SECONDARY MARK, INTERLOCKING BU WORD MARK The new trademark Brenau University Golden Tigers logos are available for use in all authorized
More informationGuidance to Applicants for Portfolio Programmes 2018
Guidance to Applicants for Portfolio Programmes 2018 The Application Process: If you make an application to UCAS for one of the following programmes at Heriot-Watt s School of Textiles and Design at the
More informationLAW WEEK LOGO USE: Guidelines for Event Partners. Using this guide. Further information
LAW WEEK LOGO USE: Guidelines for Event Partners STOP! Did you receive a Law Week Grant from Victoria Law Foundation? Then you re reading the wrong guidelines! You need to acknowledge your event s grant
More informationCustom Milled PCB Pins
Custom Milled PCB Pins Created by Collin Cunningham Last updated on 2018-08-22 04:04:59 PM UTC Guide Contents Guide Contents Overview Tools & Materials Design Create Your Design Merge Shapes Check Scale
More informationFor Immediate Release Contact: Alexa Faeth Press: , ext , ext. 434 Retailers:
For Immediate Release Contact: Alexa Faeth Press: 800-765-2121, ext. 434 914-708-1200, ext. 434 afaeth@zyloware.com Retailers: 800-765-3700 ZYLOWARE ANNOUNCES THE JUNE 2017 LAUNCHES OF SOPHIA LOREN, RANDY
More informationCREATIVE PORTFOLIO LETICIA CAMPAZ GRAPHIC DESIGNER & DEVELOPER
CREATIVE PORTFOLIO 2017 LETICIA CAMPAZ GRAPHIC DESIGNER & DEVELOPER ABOUT LETICIA CAMPAZ Graphic Designer & Developer Easily influenced by design, I find inspiration in all things that surround me. I am
More informationAntony Gormley SUBJECT Kettle s Yard 22 May 29 August 2018 Primary School Teachers Notes
Antony Gormley SUBJECT Kettle s Yard 22 May 29 August 2018 Primary School Teachers Notes Antony Gormley SUBJECT is a site-specific installation responding to Kettle s Yard and its new spaces. The exhibition
More informationLogo Specifications: *U.S. Only. Crawford Logos Roll Out - Marketing Conference, June 2013 Open Globe / Division Logo Lockup
*U.S. Only Crawford Logos Roll Out - Marketing Conference, June 2013 Open Globe / Division Logo Lockup Logo Specifications Accent Colors: GTS: Pantone 144C Contractor Connection: Pantone 124C SWS: Pantone
More informationCork Nightlife Tour. Guide Location: Ireland» Cork # of Attractions: 6 Tour Duration: 1 hour(s) Travel Distance: 1.4 km.
Copyright by GPSmyCity.com - Page 1 - Cork Nightlife Tour A good time is never hard to find in the city of Cork. The densely packed city center offers a variety of entertainment to suit any tastes, and
More informationWE CREATE BRANDS BRANDING SPACE
www.fabula.by WE CREATE BRANDS BRANDING SPACE www.fabula-branding.ru INVENTED / REGISTERED / REALIZED 300 TRADEMARKS 550 NAMES AND SLOGANS 800 DESIGN PROJECTS / LESS TALK, MORE ACTION / OUR ADVANTAGES:
More informationITU s 150th Anniversary visual guidelines
ITU s 150th Anniversary visual guidelines 150th Anniversary The 150th Anniversary kit of visual guidelines serves to promote activities related to ITU s 150th Anniversary. ITU membership and other stakeholders
More informationBRANDMARK GUIDELINES
GUIDELINES 1.1 BRANDMARK RATIONALE The brandmark is inspired by the spirit of partnership. It aims to capture through its design Rawabi Holding s unique ability to bring together marketing intelligence
More informationORPHEE ET EURYDICE CW Gluck Grand Rapids Opera. Design Prospectus. Set. Main Structure
ORPHEE ET EURYDICE CW Gluck Grand Rapids Opera Design Prospectus Set Main Structure The core design is of a secondary floor created to conjure the image of an island, that allows for myriad lighting effects
More informationSEQUENCE PLAN International Nail Championship
SEQUENCE PLAN International Nail Championship 8.30 9.00 a.m. REGISTERATION OF PARTICIPANTS Required documents for registration: Passport and/or identification card Model Attention: Those who are not in
More informationLevel 1 - Principal Learning Hair and Beauty Studies (2762) Unit 3: Introducing hair styling Controlled assessment material
Level 1 - Principal Learning Hair and Beauty Studies (2762) Unit 3: Introducing hair styling Controlled assessment material www.cityandguilds.com December 2013 Version 1.0 About City & Guilds City & Guilds
More informationMaybelline New York Social Media Case Study
Maybelline New York Social Media Case Study INTRODUCTION Maybelline New York is an American cosmetics company. It was established in 1915 and has been committed to making high-quality, affordable cosmetics
More informationChapter Objectives. Garment Styling. Garment Styling. Chapter Objectives 1/23/12. Beyond Design
1/23/12 Copyright 2009 Fairchild Books All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any means graphic, electronic, or mechanical,
More information