DANSK magazine. media kit DANSK MAGAZINE
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1 DANSK magazine media kit
2 dansk magazine DANSK portrays fashion and luxury in ever pioneering ways. Intelligent and slick, it addresses the sophisticated international frontrunners of fashion. Launched in 2002, the unique signature of DANSK continues to break away from ordinary fashion publishing, and remains both original and inventive on the global market. In February 2012 DANSK celebrated 10 years of DANSK. DANSK features the best of what fashion has to offer be it the world s leading models, photographers and stylists, or the most desirable topics and characters of the moment but does so with nordic panache and in ways always uniquely DANSK. As a manifestation of this heritage, the sleek and strongly identifiable visual trademark of DANSK transcends trends and time in relentlessly ingenious ways. The Nordic design and fashion legacies become effortlessly interlinked in DANSK to elegantly portray the pinnacle of interior design. Through wit and observance, the written language interprets and discusses fashion, and stands out as the most innovative and compelling literature on the market. the world's most independent fashion magazine
3 DANSK_BDZT_DPS.indd /12/ :53 FASHION advertising DANSK is aimed at first movers within the fashion and lifestyle segments DANSK is one of Scandinavia s most unique branding medias DANSK advertisers benefit from the renowned DANSK universe lifestyle AUDI CARLSBERG ECCO GEORG JENSEN HOLMEGAARD LG PRADA LINDBERG LOUISIANA MAX FACTOR MERCEDES MINI MOÈT & CHANDON MOROCCANOIL OLE LYNGGAARD PATEK PHILIPPE PILGRIM ROYAL COPENHAGEN SHAMBALLA TAG HEUER YSL VICTOR & ROLF VICTORINOX VW WELLA ØRGREEN BAYSWATER DOUBLE ZIP TOTE COPEnhAgEn Østergade T Airport 2700 Kastrup T AARhUS Vestergade T MULBERRY.COM BY MALENE BIRGER BOTTEGA VENETA BRUUNS BAZAAR BURBERRY CHANEL CHLOE DESIGNERS REMIX DIESEL EMPORIO ARMANI G-STAR GANT GIVENCHY GUCCI H&M HUGO J. LINDEBERG KENZO LANVIN LOUIS VUITTON MARC BY MARC JACOBS MARC JACOBS MAX MARA MONCLER MULBERRY RALPH LAUREN SALVATORE FERRAGAMO SAND TOMMY HILFIGER YSL VALENTINO SHOP LANVIN.COM 2014 CHLOe. ALL RIGHTS ReSeRVeD. chloe.com Sold exclusively in Louis Vuitton stores. Download the Louis Vuitton pass app to reveal exclusive content.
4 advertorials An advertorial in dansk is a way to put a new and/or different light on one of a company s areas One of scandinavia s strongest creative teams, Uffe Buchard and Kim Grenaa tailor a photo series in dansk for the brand The images can afterwards be activated in relation to the press and/or web use CASES Over the past years, we ve enjoyed a close working relationship with DANSK, which has been continuously inspiring and professional. The best thing about DANSK is their ability to constantly challenge us to think outside the box and they always do so with an international approach. ARMANI COSMETICS BOSS ORANGE CARLSBERG CHANEL GEORG JENSEN HUGO BOSS KOPENHAGEN FUR MOROCCANOIL OLE LYNGGAARD PANDORA RALPH LAUREN SAGA FURS SAND Ulrik Garde Due, CEO, Georg Jensen
5 gents DANSK always has a strong focus on a cool mix of masculine and avant-garde fashion DANSK always brings an interview with a well-known menswear designer DANSK strives to reach men in the first moover segment also in terms of graphics and expression
6 scandinavian fashion DANSK always features Scandinavian fashion in an international context DANSK features fashion series with underground brands and the most established of fashion brands side by side DANSK is a niche title and shows different clothes than what is sold in stores DANSK Magazine is the most ambitious and independent fashion magazine in Scandinavia. Every issue simply has an amazing line-up of the best international photographers, stylists, fashion writers and models, however DANSK Magazine never looses focus on its Danish heritage. It is a serious publication inspiring to trendsetters, fashionleaders and fashion professionals and the interpretation of Designers Remix in the magazine is always a pleasure. Charlotte Eskildsen Designers Remix
7 international fashion DANSK brings interviews and one-on-ones with international fashion personalities DANSK always shows the creations of the trend-setting designers DANSK s fashion stories have a primary focus on international fashion DANSK is a publication that brings inspiration to its readers and challenges the boundaries of fashion both in Denmark and Internationally. The close cooperation with DANSK allows us to effectively convey the avantgarde approach to fashion of HUGO to an informed and opinion forming group of new and existing consumers Gareth Incledon, HUGO BOSS Nordic
8 accessories DANSK always puts a wide range of accessories in a unique DANSK universe DANSK dedicates special attention on each individual benchmark accessory DANSK has surprising angles on accessories with strong visual images DANSK WANT A/W P WORDS Magnus Jorem SHOES Stella McCartney STEP IT UP A journey of a thousand miles begins with putting your shoes on, and nothing is worse than walking that thousand-mile journey in aesthetically displeasing footwear. Fortunately, Stella McCartney has what you need for style (and perhaps even stamina) with these tire-tread platform shoes. Their teethed soles easily add some grit to your step. These babies radiate that quality so characteristic of Stella McCartney: the meeting between an unabashed confidence and playful femininity. They re not your run-of-the-block goodie two-shoes, nor the mean girl in class. Rather, they represent the tough yet flirty attitude of an urban seductress; sleek, sly and defiantly sensuous. Take them to the streets or flaunt them on a sojourn to foreign lands; no matter where you venture Milan, Oman, Montreal or Shanghai you ll instantly look like an above-the-fray local with verve, pizazz and sex appeal to boot. Whether your outfit is formal or irreverent, cocktail party or dancey. In all honesty, the rest of your getup won t really matter all that much. DANSK is a super cool, exclusive and inspiring media where ones meeting with design and luxury meets the spirit of Shamballa Jewels. Mads Kornerup, Shamballa Jewels
9 beauty DANSK tells alternative stories of scents and make-up in a unique creative universe DANSK devotes space to scents and make-up both in terms of coverage and the visual expression DANSK has a particularly high artistic focus on the design of bottles B R I G H T PHOTOGRAPHER Sascha Oda HAIR & MAKE-UP Mette Thorsgaard / Unique Creatives DANSK understands how to expose our products in different and surprising ways, and thereby adds an extra dimension to our product launches. The magazine s serious approach to fashion gives us a unique opportunity to work with a team that really understands what values our brands offer and how they can best be emphasized. MODEL Caroline Brasch / Elite Model Management HAIR & MAKE-UP ASSISTANT Josephine Mai Johannesen RETOUCH: WeTouch Thanks to The Lab Anne Marie Tromholt-Qwist Marketing Director, L Oréal Luxe
10 design DANSK focuses on the great common denominator between fashion and design DANSK focuses on new and special design items DANSK is an alternative to the mainstream design medias and is able to put design in an alternative light It is a great pleasure to see how DANSK manages to interpret the unique and exclusive brands, through understanding and empathy for the individual brand. Bente Fallinge, Rosendahl A/S
11 events DANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations and collaborative partners within lifestyle and fashion. From Campari s 150th big birthday bash at a 5-star hotel and fashion parties in collaboration with By Malene Birger to the prestigious DANSK Fashion Awards. CASES ABSOLUT AUDI BIRGER CHRISTENSEN BY MALENE BIRGER CAMPARI CHRISTIAN LOUBOUTIN COCA COLA LIGHT DIESEL GEORG JENSEN GUCCI HUGO BOSS ILLUM KRANZ & ZIEGLER MAGASIN MARC BY MARC JACOBS MORROCAINOIL PANDORA PILGRIM ROYAL COPENHAGEN SAGA FURS SAND
12 facts & specs READERSHIP Readers of DANSK are influent ABC1 women and men with a taste for luxury and a buying power vast enough to allow them to purchase exclusive items featured in the magazine. This makes DANSK the ideal conduit for the luxury brands advertised with us. FORMAT AND PRICES: Please send all advertising material as high resolution PDFs. CIRCULATION AND DISTRIBUTION Circulation Readership figures Double page spread Format: 480 x 315 mm Price: Single page Format: 240 x 315 mm PrICE: DANSK is published in English and distributed in 20 countries, including the U.S, Great Britain, France, Italy and Japan. The magazine is distributed in newsagents, department stores, fashion and lifestyle shops and hotels through the biggest magazine house Condenast. INSERTIONS/ALTERNATIVE ADVERTISING DANSK embraces alternative promotion. We are happy to create innovative and clever advertising solutions tailored to the wishes of the client. For more information and with regards to insertions, postcards, lacquering and similar options, please contact DANSK. COLLABORATIONS A wide range of options are available for collaborations with DANSK, be it advertising, advertorials, events, editorials, supplements, exhibitions, magazine themes etc. Please contact DANSK for further information about a possible collaboration. ANNUAL AGREEMENTS & SPECIAL PLACEMENTS DANSK offers price reduction on annual agreements and acommidates special requirments regarding advertisment EVENTS DANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations and collaborative partners within lifestyle and fashion. From store openings, fashion parties to award shows DANSK continues to be at the forefront of event planning. OUTSIDE BACK COVER Format: 240 x 315 mm PriCE: Colour profile: RT_Obestruket_080526_bs.icc (uncoated) Trimming: Please add a minimum of 3 mm for trimming. Please allow an additional 2.5 mm on the inside edge of double page spreads for gluing. Note: Testprint is optional. If choosen, must be delievered on uncoated paper TOP BANNER: Top format: 1080 x 220 px Price: (3 months) SIDE BANNER: Left hand side: 200 x 400 px Price: 600 (3 months) PUBLISHING DATES AND FILING DATES 2014 BLOG BANNER: Blog post: 768 x 400 px Price: (1 months) Issue 32 AW14 Issue 33 SS15 DANSK Magazine Borgergade 111 DK 1300 København K Telefon: DELIVERY WeTransfer: Jens Løkke Mail: jens@grenaabuchard.com Publishing date August 7th 2014 Booking deadline Juli 1st 2014 Publishing date January 29th 2015 Booking deadline December 15th 2014 FOR FURTHER INFORMATION, PLEASE CONTACT Jens Løkke, Sales Director: jens@grenaabuchard.com delivery deadline Juli 8th 2014 delivery deadline December 19th 2014
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