HISTORY 5 th year.

Transcription

1 MEDIA KIT 2016

2 HISTORY Men&life, launched in 2011, is to Vietnam the up-to-date reference for classical elegance and stylized living. It is a magazine dedicated to men who distinguish themselves, and dine off this difference. The magazine reveals fashion and new dress codes, and situates them in the Vietnamese context and culture. Luxury is regularly discussed because of the economic and social development currently in Vietnam.

3 INFORMATION CONCEPT A life-style magazine dedicated to men who want to rub shoulders with the top of the range. Fashion, interior design, architecture, life style, cars, watches, food, travel andoenology... All passions are dealt with as well as more topics that will interest our readers, in the forms of columns, reportages and interviews. In every edition of Men&Life there are discussions of successful male living, successful brands and the current look. Women s role in society is already firmly established so as logic dictates it is discussed in men & Life too under the guise of ( Men Talk Men&Women) or Portraits or Management, or morefashion. It is always handled with reserve, elegance and delicacy. Our fashion pages are divided into 3 parts with the possibility of always inserting your products or of conceptualizing images. Men & Life is the magazine ofreferencefor men with taste. POSITION Luxury, style, modern, minimalist. Based on classic simplicity. The form is light, airy, noticeable. Men&life talks about real matters, and goes to the heart of events - with positivity and respecting certain values. Men&life is an elegant, simple fashion magazine. OBJECTIVE Men&life is geared towards a high caliber readership (business men, decision makers, entrepreneurs, VIPs, successful people, creative). Between 30 and 50 yrs, high purchasing power. Actors in their domains, wanting to shake things up, liking fashion and understanding its place in society; men who have a place in the social and economic development of the country, and who love a certain life-style. One article on one page talking about a man, his style, his look, the development of his style

4 INFORMATION Hệ Thống Phân Phối Ấn Phẩm Men&life Publication: Every 2 months Booking deadline: 15 days before. Canceling deadline: 10 days before Date of sending file: 10 days before publication Size: Standard Magazine 230 x 290 mm Bleed size: 236 x 296 mm Trim size: 200 x 260 mm Doube page Bleed size: 466 x 296 mm Doube page Trim size: 400 x 260 mm Format: 4C offset print, 200 couche paper Unit Price: VND Publication: copies/issue Publication Channel: - Vietnam: North: 40% - South: 60% - Men&life will be available on newsstands in HCM City and Hanoi every month, supply newspapers regularly. Display at stadium, golf center, 4-5 star hotels, business center, senior cafe, VIP airport lounge, restaurants, bookstores... - Online: website (Vietbook store (iphone, ipad, android), 3nana.vn, sapbao.com) Content: Focusing on life style of Gentlemen, Businessmen, Golfer and those interested in luxury goods for men. They are not only successful career but luxurious, modern and young living. Language: 70% Vietnamese, 30% English Target readers: C.E.O., Managers, Businessmen, Celebrities,... Coffee Nhà hàng Resort Khách sạn Nhà chờ sân bay Nhà chờ sân golf Sạp báo Nhà sách Men&life phát hành ngày 25 hàng tháng

5 CONTENTS MEN TALK Cover story - Women - Men style

6 CONTENTS FASHION COLLECTION FASHION COLLECTION

7 ADVERTISING RATE CARD 2016 Issue % - 10% - 15% - 20% Cover pages inside 100,000,000 Double cover 1 88,000,000 83,600,000 79,200,000 74,800,000 70,400,000 Cover 4 79,000,000 75,050,000 71,100,000 67,150,000 63,200,000 Cover 2 69,000,000 65,550,000 62,100,000 58,650,000 55,200,000 Cover 3 65,000,000 61,750,000 58,500,000 55,250,000 52,000,000 Opp. cover 2 ( page 3 ) 69,000,000 65,550,000 62,100,000 58,650,000 55,200,000 Double page 66,000,000 62,700,000 59,400,000 56,100,000 52,800,000 Page from 4 to 12 60,000,000 57,000,000 54,000,000 51,000,000 48,000,000 Opp. cover 3 60,000,000 57,000,000 54,000,000 51,000,000 48,000,000 Full page 49,000,000 46,550,000 44,100,000 41,650,000 39,200,000 2/3 page 35,000,000 33,250,000 31,500,000 29,750,000 28,000,000 1/2 page 25,000,000 23,750,000 22,500,000 21,250,000 20,000,000 1/3 page 17,000,000 16,150,000 15,300,000 14,450,000 13,600,000 1/4 page 10,000,000 9,500,000 9,000,000 8,500,000 8,000,000 PR ( Advertorial ) 40,000,000 38,000,000 36,000,000 34,000,000 32,000,000 Standard page 2/3 page 1/2 page 2/3 1/2 Full Page 236 mm x 296 mm Double Page 466 mm x 296 mm Vertical: 157 mm x 296 mm Horizontal: 236 mm x 157 mm Vertical: 118 mm x 296 mm Horizontal: 236 mm x 148 mm 1/3 page 1/4 page Vertical: 78 mm x 296 mm Horizontal: 236 mm x 100 mm 1/3 1/4 Vertical: 118 mm x 148 mm Horizontal: 236 mm x 74 mm

8 CUSTOMERS and more...