Upgrade Your Color Business

Transcription

1 Upgrade Your Color Business with David Stanko 1

2 What builds a business? Customized service recommendations for the client Increase share of wallet: the amount of a client s income that goes to the salon Today s way of increasing the ticket Smart consultations leading to revenue 2

3 How do I make a successful recommendation? 3

4 Use Key Phrases Get straight to the point Solve a beauty challenge Be the beauty authority Make sure your consultation is thorough Listen and repeat Hone in on wants and desires Find hidden opportunities Make easy references to understand 4

5 Create Effective Dialogue Highlight the fact that you continually take advanced educational classes Show the client you are thinking of her and ways to customize her look Connect suggestion to a life change, event or season 5

6 What real life techniques are involved? 6

7 Capture the Lapsers Transform a haircut into a cut and color Evolve a single process to include additional color work TECHNIQUES: Color Bundling Strategic highlights 7

8 Court the Dual User Estimated 25 million dual salon/home color users TECHNIQUES: Gray coverage series to create enough depth to correct banding Bump the base: a little lift 8

9 Break the Boredom Suggest a different way to do a typical service TECHNIQUES: Challenge yourself to be more efficient REDKEN Chromatics 9

10 Get the Guys Men need change too; especially the hip and those who are graying TECHNIQUES: Gray blending with REDKEN Cover Plus Chromatics Clear + vol. for natural highlights 10

11 Seal the Deal Clients using the words dull, faded, and not as bright are just ASKING for a new service TECHNIQUE: REDKEN SEQ & Chemistry Shot 11

12 Save the Blonde Too blonde, or overly highlighted? TECHNIQUE: REDKEN Shades EQ or Chromatics 12

13 Shine her Up Haircut only or first-time color clients put all the focus on shine TECHNIQUE: All-over glaze SEQ or REDKEN Chromatics 13

14 Offer Reduced Maintenance Client wants something different; less maintenance TECHNIQUE: Strategically placed highlights new vintage 14

15 Create Color Bundles Bundle your services at a single price TECHNIQUES: Offer retouch, few foils, glaze and blow-dry 15

16 Evolve into a Signature Shade Color clients want customization creating personalized formulas completes the job TECHNIQUE: Adding warmth and telling her why 16

17 How to keep clients coming back for more? Reinforcements please! 17

18 Reinforce at the backbar Oh, this Shades EQ Glaze came out perfect there s no brown at all and the color is perfect. I can tell it s going to look great. 18

19 Reinforce while blow-drying See how these colors blend perfectly? The hair around your face is lighter and more flattering. Notice how the ends look really healthy and shiny. Now, let me show you how to style your hair with Redken styling products. 19

20 Reinforce when styling Your eyes look much greener. These highlights fall right where the light hits your hair. You are going to look great in photos. 20

21 Reinforce as you check out I can feel that your hair is soft and moisturized now. Feel the highlights and the hair next to it there s no difference. Here is the shampoo and conditioner I recommend to prevent your hair from getting dry, and the heat protecting styling products that I recommend for you. 21