June. 2013, Vol.12 Corner 1 What s New AM3203HM AL3202HM/RL3201LL Chief Designer Section-Back to the Classic

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1 June. 2013, Vol.12 Corner 1 What s New AM3203HM AL3202HM/RL3201LL Chief Designer Section-Back to the Classic Corner 2 Share Your Story, Stylist Shin Woo Sik Brand Face, Yuna Kim Yuna Collection, The Queen Launching Bus & Subway AD VMD Cable TV/ Friends & Family Sale AD AD & PR Celeb MKT Corner3 International News 2013 Basel World Turkey Turkmenistan Cambodia Belarus Lithuania Yuna Kim wears limited edition RM3225QL

2 What s New Chronograph, Sea Stack Active AM3203HM AM3203HM is a chronograph model with 100m water resistant function. This model also reflects the aqua concept of Romanson 2013 active line. The pinnacle of the design is the flashy decoration on the multi-layered black bezel. The dialing part expresses dimension and tension of the whole product. The circular index that symbolizes diver watch, and the feeling of controlling a launch vehicle of a submarine, go along very well. On top of that, the night visibility is enhanced through index and luminous print finishing. AL3202HM AL3202HMis a 100m water resistant chronograph model of 2013 Romanson active line. The overall configuration and shape are inspired by a submarine. The side of the case is connected with solid rugs, and the bolt design, which reminds of a jet engine in a submarine, all the more, provide a strong and masculine feeling to it. Blue dial version which has a refreshing atmosphere, will be introduced, specifically targeting upcoming summer season. RL3201LL The model has an elegant and classical feeling, the overall simplistic and modern feeling were made possible thanks to the slime design of the bezel. 100m Water Resistance 02 vol

3 What s New Chief Designer Section Back to the Classic The global market, which was inclining towards extravagant design, is now experiencing subtle change. During 2013 Basel World, we might have over spent on expensive exhibition. Rather than introducing new products, it focused on securing both prestige and stability by re-interpreting conventional models and their long, shining history. Initially, on top of conventional models we have introduced various high end models, new colors, new movement types, and new materials. All of which are designed to emphasize the long history of our company. Romanson has successfully made its way into the Hall 1 of designer brand fair, and opened a monumental exhibition. Also, the new model of Atrax series was launched, providing a great opportunity for opening up new purchase by new buyers. There is no doubt that this exhibition ended with great success. TL3204FM TM3204FM TL5507NM DL2158CM 04 vol

4 Share Your Story 12 Stories of People #4 Stylist, Shin Woo Sik Brief introduction please? I began working as a stylist since This marks 13th year of my career in this field. Currently, I supervise the overall styling of celebrities such as Han Chae Ah, N-Sonic. My work also includes, photographer of a fashion magazine, TV commercials, brand catalogues and brochure, lecturing at companies and also working as a professional show host of cable network of shopping programs. Why did you become a stylist? And what does it take to become one? After majoring in Art and I worked for company S. To study more about apparels, I went to Japan to study in-depth. After returning to Korea, I made up my mind to become independent while working as an assistant of a fashion stylist. You have to work hard, harder and harder. And likewise, wait longer and longer. The time will come to those who are ready. What have you worked on recently? I supervised the commercials of Samsung Zipel series, Samsung washing machine, Yoplet, Adidas, Mister Pizza and many other TV commercials, fashion magazines etc. In your line of duty, you have worked with lots of celebrities. Have you any interesting episodes? Rather than having one particular memory, I remember myself as a amateur advertisement model. Looking back those days, I constantly told myself to become patient and patient all the time, and when the time is right, the day will come. Are there any celebrities that you would describe as best dressers or fashionista? All the celebrities that I currently work with are all best dressers. Do you have your own styling rules? The so-called mix and match attitude, that focuses on basic. Don t be overly sensitive on season. Be sharp on trend but not on brands. Do you have any preferred styles and items? I live my life differently, every day. I do not set out for same concepts. Every day, I choose different attire concept as if I am a different person. All the items that I have are my favorites. You are engaged in a variety of activities, any plans or upcoming preparations? I am planning on my forthcoming 2nd, 3rd, 4th, 5th book based on Shin WooSik s style book. Also, from the latter half of this year, I have many TV programs in line. I am expected to work as a multiplayer stylist. Any comments on Romason watch that you wore today? Not too heavy, not too serious. I was under the impression that this watch was not obsessed with style. I like it. Also, the watch goes very well with any attires and colors. What he wears: PM2644MM 06 vol

5 2013 Romanson Brand Face OLYMPIC & WORLD FIGURE SKATING CHAMPION Yuna Kim Yuna Kim has achieved great success in world figure skating history. While she has achieved it in her teenagers but it hasn t come easy! This year, Romanson will make the great success history with her and her spirit. 08 vol

6 Romanson Limited Edition, The Queen(RM3225QL) Launching Model: RM3225QL Q ty: 450 ea Yuna Kim Autographed case back Pre-order / Limited in Korea RM3225QL News Release Special DP for The Queen (RM3225QL) Only in Korea Free Gift Yuna Bromide with Purchase The Queen(RM3225QL) 10 vol

7 Bus Shelter AD Subway Screen Door AD Period: April 15~October 15, 2013 Venue: GangNam Area: Gangnam daero Kyobo Intersection and bangbang Intersection, Seoul Nat l Univ. of Education 7 Exit and other 6 places Mapo Area: Hongik Univ. Ewha Women s Univ. Stn, Sinchon Hyundae Dept. Format: 1.2m 1.91m (Places) 12 places, 24sheets The Subway Screen Door AD image has replaced by Yuna in mid April. 12 vol

8 VMD Period the end of April, 2013 Venue Romanson Stores in Korea What Life-size Yuna Kim attracts customers to the stores. Brochure including Yuna collection increase the customers interest. Yuna Video Clip in the store In-store Display Brochure Life-size Yuna 14 vol

9 TV-Home Shopping Sales Title: Gift Idea for Men! Date: Apr. 23, :00~02:00 Item & Q ty: PM2644MM(Black Combi, Rose Gold, White) Total 570ea Target: 30 ~50s Men Program: Sell Romanson New Atrax series, Atrax Slim(PM2644MM) for 1hour. Provide GWP (Clutch) to the customers Sales Promotion / New Store Open - Photo Session & Lucky Draw Venue: Lotte Department New Store(Ulsan Branch) Date: May 17, 2013 Program: Model Performance and photo session with visitors Lucky Draw Event ( Lucky Draw Event took place at 15:00 & 18:00) Gift with Purchase(touch pen) and 10% discount Achievement: Promote New Store Launch and brand Friends & Family Sales Period: May 2~8, 2013 Place: Temporary Store in front of RMS Headquarter What: Romanson Friends & Family Sale held at our Headquarter. It offers the employees and customers the chance to buy company products at 20~up to 50% discount. 16 vol

10 Publication: Daily Dong-A Model: PL1219HM, PA2638LL Date: March 12 / April 15, 18 / May 09, 2013 AD & PR Celeb Marketing Media: Daily Newspaper Period: April 5, 19, 22,23 / May Publication: 10 Online Newspapers No cut News, Sports Chosun, E-daily, Money Today, JoongAng Ilbo and other 7 online newspapers Singer, Ji Na PA2643LL1WA25B Actress, Lee Young Eun PA2640LL1WA12W Magazine: Luel Period: April 2013 Model: TL3253UU Actress, Lee Su Kyoung RL1253SL1RA15B Actress, Um Hyun Kyoung RL1253SL1GA15B Magazine: Singles, Maison Period: April 2013 Model: RL1253SL International Singapore Malaysia Philippines Indonesia Actor, Yeon Woo Jin PM2644MM1DA32W Singer, Kwang Hee PB2609RM1JA36R Singer, ZE:A Hyung Sik / Singer, Teen Top Niel PL2642HM1BB32W Actor, Seong HooN PB2609RM1WAS5W 18 vol

11 International News 2013 BASEL WORLD We once again attended Basel World which is the largest watch and jewelry fair in the world. This year was special for two reasons. Firstly, we moved to the main hall (exhibition hall for Global Brands ) that is the place for the best recognized brands. Secondly, we introduced our new Premier line PL2642HM. Active line AM3203HM and Yuna collection. Period: April 25~May 2, 2013 Place: HALL 1.2 / BOOTH A05 Messeplatz, 4005 Basel, Switzerland 20 vol

12 International News Turkey Dealer Conference The 2013 Turkey Dealer Conference hosted by Meridyen was held in the beautiful city of Antalya, Turkey from April 06-09, This year conference was especially exciting and even more attractive. There was a lucky draw at the conference and a Mercedes Benz car was given to the lucky draw winners. It brings more fun to the people and helpful to increase sales. Buyer: Meridyen Place: Mardan Palace in Turkey Period: April 6~9, vol

13 International News Turkmenistan Buyer: Nalatrade Place: PAYTAGT shopping mall in Ashkhabad, Turkmenistan Period: Jan.2013 ~ June.2013 Model: PB2609RM, AM1210HM AD Type: Billboard AD & Banner AD Cambodia Buyer: Phnom Penh Swiss Watches Place: Citymall Super Market Period: May 1, 2013 ~ April 30, 2014 What: Billboard AD Model: RM2651QL Place: Center of Ashkhabad city Period: Mar.2013 ~ Dec.2013 Model: AL0339HM, TM0361QM AD Type: Billboard AD 24 vol

14 Belarus Lithuania Place: Minsk, Gomel, Vitebsk, Soligorsk, Bobrujsk, Mogilev Period: October ~ November, 2012 Model: TM0334HM AD Type: Billboard AD Place: 3 screens in Vilnius Bistonas/Akropolis/Opera Period: Dec.02~Dec.23, 2012 Exposure time zone: 07:00-22:00 Model: PL1219HM AD Type: Billboard AD(Video Clip) Buyer: Ziko 26 International News vol.12 Buyer: Koliz 27

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