SHOP. IRELAND S FOOD & DRINK, RETAIL & HOSPITALITY EVENT 27-29/09/ RDS SIMMONSCOURT

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1 IRELAND S FOOD RINK, RETAIL & HOSPITALITY EVENT 27-29/09/ - RDS SIMMONSCOURT POST OW REPORT is supported by

2 IRELAND S FOOD RINK, RETAIL & HOSPITALITY EVENT This is our fi rst time exhibiting at, and we could not be more delighted with the response. We will be taking away over 50 good solid leads of both distributors and retailers, and have also met the Purchasing Director of one of the largest multiples! The show features a great mix of products on offer and the audience is well balanced with distributors, independents and multiples. Vincent Dennehy, Company Sales & Marketing Director, Kilcuan VITAL STATISTICS 2,326 high quality visitors over three days 140 exhibitors All sectors of retail, foodservice, wholesale & distribution and manufacturing attended Exhibitors were exposed to 312, worth of PR in trade and national press 91% of visitors will visit again in 2012 BUYERS AT WERE ACTIVELY SEEKING THE FOLLOWING PRODUCTS: FOOD AND DRINK PRODUCTS ALCOHOLIC DRINKS...36% BAKERY/CAKES...41% COFFEE MACHINES & ROASTERS...36% CONFECTIONERY...39% CONFECTIONERY/SNACKS...37% DAIRY...39% FOOD TO GO...32% FROZEN/CHILLED...37% HOT BEVERAGES...26% MEAT AND POULTRY... 40% ORGANIC FOODS...27% PACKAGED GROCERIES...23% SEAFOOD...25% SOFT DRINKS...37% SPECIALITY/ETHNIC...20% NON FOOD RINK PRODUCTS ARCHITECTS/DESIGN...12% CATERING EQUIPMENT...40% DVD...7% FORECOURT EQUIPMENT...9% FRANCHISING...8% FURNITURE...12% GREETING CARDS... 14% IT/EPOS/SECURITY/MOBILE/ATM...19% LOGISTICS... 14% NEWSPAPER/BOOKS/MAGAZINES...22% NON-GROCERY...27% PACKAGING... 30% POS/POP/SIGNAGE...23% REFRIGERATION/FITTING...23% TOBACCO & RELATED PRODUCTS...21% exceeds 100% as a result of multiple choice question

3 IRELAND S FOOD RINK, RETAIL & HOSPITALITY EVENT I attend every year and I fi nd it extremely benefi cial. I often pick up golden nuggets of information at the event from getting around and talking to different suppliers, and producers. It offers a perfect platform for networking and Kelkin Ltd has subsequently gone on to purchase equipment from several suppliers after attending. Marie Lyons, Brand Manager, Kelkin Ltd WHO VISITS? Key decision-makers Buyers with budgets of visitors make the fi nal decision on product purchases of visitors to were visiting to meet NEW suppliers or see NEW products DUNNES OF DONNYBROOK

4 IRELAND S FOOD RINK, RETAIL & HOSPITALITY EVENT this year was a defi nite success, another good opportunity to meet existing customers, old friends and discover new opportunities. The quality of leads was excellent, and we already have a number of follow-up visits in place. Michael Keogh, Managing Director, Bite Group REACHING YOUR TARGET MARKET generated a huge amount of media coverage, from full editorial articles to diary dates and event listings. A dedicated and focused campaign reached across all media to deliver our target audience. Here is just a small sample of the media that we have reached so far in in trade publications and national press through to magazines, targeted local press and online. MEDIA REACH PRESS Irish Independent 152,204 Irish Times 114,488 TRADE PRESS Checkout Magazine 5,500 Retail News 6,550 Shelfl ife 8,593 Forecourt 4,500 For the 2012 show our dedicated PR campaign will aim to increase on this coverage. For 2012 we also plan to increase traditional press, magazine, radio, online advertising and direct mail. PREVIEWS/FEATURES The PR campaign consists of a range of comprehensive previews and features which reach end markets with the core show messages. EDITORIALS, INTERVIEWS AND OWCASES RTE Radio 1 Drive Time Irish Examiner Irish Daily Star TV3 Morning Show Four Live Sunday Business Post Evening Echo Irish Farmers Journal Musgrave Magazine is Open for OUT and Big Business

5 IRELAND S FOOD RINK, RETAIL & HOSPITALITY EVENT To be crowned the Supreme Cheese at the Irish Cheese Awards at is a terrifi c recognition for the hard work that we ve put into making Killeen Goat Mature the best it can be. We believe this win will have a positive impact on our brand, and open doors to retailers who appreciate quality Irish cheese. Marion Roeleveld, Killeen Goat Mature cheese producer THE IRI CHEESE AWARDS A WARDS AW IRI SPONSORED BY CHEESE IRI CHEESE AW A WARDS Kevin Sheridan, Minsiter Shane McEntee and the Overall Cheese Awards Winner Marion Roeleveld This year s Irish Cheese Awards were created in order to recognise the outstanding talent amongst homegrown Irish cheese producers and provide a platform for local producers to get in front of key decision-makers and buyers from across the food, drink, food service and retail sectors. With over 150 cheeses entered into this year s competition, the standard was extremely high. Commenting on the standard, Irish Cheese Awards judge, Elisabeth Ryan of Sheridans Cheesemongers, said: saw a very successful second year for the Irish Cheese Awards at. Sheridans was extremely pleased to have been a part of the awards and after already adding three new categories for, it looks like 2012 will see yet more judging categories in order to meet the growing demand by entrants. A great success story for Irish cheese. CRAFT BUTCHERS PAVILION The Associated Craft Butchers of held three very important national awards at. 1. Speciality Foods Competition 2. Butcher Shop of the Year 3. National Sausage & Pudding Finals with guest judge Neven Maguire We are very proud to be working alongside the Association, which has many roles in assisting and promoting the craft butcher. ACBI encourages consumers to look for the Craft Butcher logo to be sure of having the very best, traceable, traditionally prepared meat available. For full results visit

6 IRELAND S FOOD RINK, RETAIL & HOSPITALITY EVENT To win the Best New Taste award is a fantastic honour, but to win the Overall of the Show Award, with our new Chicken and Chili Vol Au Vent, is an amazing endorsement nt from our industry. The competition was very high this year, and I am delighted that our product, in the eyes of the judges, was the best for quality, innovation and high food standards. Rosita Moyles of Simply Honest Food Company CELEBRATING EXCELLENCE AT Awarding excellence in the Irish food sector, the highly anticipated of the Show awards, sponsored by Shelfspace, took place at and saw The Scullery walk away with the title of Overall of the Show. Its Christmas Pudding also claimed the award for Best Branded. Winners include: Best of Irish of the Year s Food rink, Most Innovative s Food rink, Best Value for Money s Food rink, Best Branded s Food rink, Best New Taste s Food rink, The People s s Food rink, Overall Winning s Food rink, Best Retail Technology s Food rink, Drombeg Premium Irish Liqueur Drombeg Spirits Pidy Ready to Fill Pastries Amusette Harty s Jelly Range Handmade Individual Christmas Puddings and Florrie s Ham Glaze The Scullery Big Taste Small Waist range Slender Choice Pidy Ready to Fill Pastries Amusette Handmade Individual Christmas Puddings and Florrie s Ham Glaze The Scullery Carrier Belt Steplift Sponsored by CALL FOR ENTRIES will commence for the 2012 of the show awards from January 2012 The of the Show Awards, sponsored by Shelfspace, is now fi rmly established as a major accolade in the Irish food and drink retail industry. Sheila Gallogly, Judge and Managing Director of Shelfspace, stated:: The standard of entrants this year was particularly high, and made our job as judges very diffi cult. However, I think this is a great refl ection on the number of manufacturers innovating in these diffi cult economic times. The level of enterprising and value for money products were tremendous and the of the Show awards will help to propel these local Irish companies forward in order to make their products more widely available.

7 IRELAND S FOOD RINK, RETAIL & HOSPITALITY EVENT The quality of visitors has been excellent. We have met the infl uential people we need to meet. It has been very worthwhile and we will be back next year. Tony Ryan, Managing Director, Rota Industries Ltd WHAT HAPPENED AT? THE FRENCH PAVILION The French Pavilion was an exclusive opportunity for the Irish retail industry to discover the best of French food and drink products, as well as equipment for the retail sector. THE DAILY DRAW Jason Corrigan from Corrigan s Butchers won 1000 at the show. THE ASSOCIATED CRAFT BUTCHERS OF IRELAND A haven for s butchers, this area featuring the National Sausage & Pudding Finals and the Speciality Foods Competition was buzzing for the entire show. THE RETAIL DOCTOR s resident retail doctor, James Burke, diagnosed, treated and cured retailers issues in minutes, offering one-to-one advice and sharing 23 years experience in the Irish food retail sector. LEARNS These free-to-attend, content-rich seminars that address hot industry trends and issues offer visitors in-depth knowledge of the most recent developments in their fi eld. learnshops are independent seminars and workshops that add value to the visitor experience while ensuring maximum circulation throughout the show. Topics included: Social media strategy Top 10 effective food packaging design tips! Simple ideas to drive profi table sales Customer care and its impact on your bottom line Do you have clients who would like to present their story in 2012? This could be the ideal opportunity to raise the profi le of your products and solutions. Contact: for more information.

8 IRELAND S FOOD RINK, RETAIL & HOSPITALITY EVENT I was very impressed with. The stands had a great selection and I found a lot of information. I would have liked to spend more time at this event. Eric Moore, Director, Orchard Foreign Foods SUPPORTERS & PARTNERS The following associations supported in and plans are already in place to further strengthen working relationships for Media and show partners played a key role in our exhibition with excellent coverage to generate both anticipation and excitement. ASSOCIATED CRAFT BUTCHERS OF IRELAND The Associated Craft Butchers of will hold its National Awards Finals at 2012, in a dedicated pavilion. RGDATA Trade body for grocery retailers throughout. THE ASSOCIATION OF IRI FARMHOUSE CHEESES ELFSPACE And a very special thanks to the seven County Enterprise Boards which assisted their local artisan producers with exhibiting at. easyfairs UK & Tel: +44 (0) Fax: +44 (0) CONTACT US easyfairs UK & Tel: +44 (0) Fax: +44 (0) Sales Belfast: Caroline McGuinness Tel: +44 (0) Sales London: Suzy Hall Tel: +44 (0)