to perform at its fullest giving new exhibitors an opportunity to showcase its

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2 THE 32 nd HONG KONG INTERNATIONAL JEWELLERY SHOW & 2 nd HONG KONG INTERNATIONAL DIAMOND, GEM & PEARL SHOW The 2 nd Edition of Hong Kong Diamond, Gem & Pearl Show and 32 nd Edition of The Hong Kong International Jewellery Show commenced from 2 nd March 2015 to 8 th March 2015 the participation of exhibitors. The said concept enabled the show to perform at its fullest giving new exhibitors an opportunity to showcase its products and the existing exhibitors to expand their current scope of business. The show was divided majorly into two categories viz. Loose Stones & Jewellery. The 32 nd Edition commenced with inaugural of Hong Kong International Diamond, Gem & Pearl Show commenced on 2 nd March 2015 at Asia World Expo (AWE). The welcoming speech was given by Mr. Benedict Sin, Chairman of the HKTDC advisory committee. Regina Ip, member of the Legislative Council and Executive Council of the Hong Kong SAR Government was guest of honour at the opening ceremony. Regina Ip, member of the Legislative Council and Executive Council (second from left), and Margaret Fong, Executive Director of the HKTDC (third from left), perform an eye-dotting ceremony for the traditional Chinese Lion Dance. Fair Dates: Hong Kong International Diamond, Gem & Pearl Show: 2 rd 6 th March 2015 Hong Kong International Jewellery Show: 4 th 8 th March 2015 Venue: Asia World Expo (AWE) Hong Kong Convention and Exhibition Centre (HKCEC) Organizers: HONG KONG TRADE DEVELOPMENT COUNCIL (HKTDC)

3 Gross Exhibition Space: Asia World Expo: 50,483 sq. meter Hong Kong Convention & Exhibition Centre: 78,802 sq. meter Highlights of the Show Group Country Pavilions at AWE: Hong Kong International Diamond, Gem & Pearl Show included region specific pavilions from countries like Australia, Belgium, Brazil, Chinese mainland, Colombia, Germany, India, Israel, Italy, Japan, Myanmar, Pakistan, South Africa, Sri Lanka, Taiwan, Thailand & USA. Group Country Pavilions at HKCEC: Hong Kong International Jewellery Show included region specific pavilions from countries like Chinese mainland, Germany, India, Indonesia, Italy, Korea, Malaysia, Peru, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Kingdom and USA. Buyer Friendly Pavilions for Ease in Sourcing Targeted Products: Hong Kong International Diamond, Gem & Pearl Show 2015 comprised into major categories based on products viz. Diamonds Fresh Water & Cultured Pearls Precious Pearls Precious Stones Semi-Precious Stones Testing Inspection & Certification Trade Associations & Publications

4 Additionally, two Special Theme Zones viz. Hall of Fine Diamond & Treasures of Nature were also introduced to create ease in sourcing of quality stones. Hong Kong International Jewellery Show comprised into below mentioned product categories: Antique and Vintage Jewellery Diamond & Fine Jewellery Watches Fine Jewellery Finished Jewellery Jade Jewellery Jewellery Accessories Jewellery Display and Packaging Material Jewellery Tools & Equipment Silver, Titanium & Stainless Steel Jewellery Testing Inspection & Certification Trade Associations & Publications Additionally, Seven Special Premium Zones viz. Antique & Vintage Jewellery Galleria; Designer Galleria; Hall of Extraordinary; Hall of Fame; Hall of Jade Jewellery; Hall of Time and World of Glamour were also created to create ease in sourcing of quality stones. This year at Hong Kong March show 2015 was with a record-breaking number of 4,360 exhibitors from 52 countries and regions. Approximately, 76,000 trade visitors from 140 countries visited the show. Nearly 30,000 buyers visited the Diamond, Gem & Pearl Show at AsiaWorld-Expo, while over 46,000 visitors attended the Jewellery Show at the Hong Kong Convention and Exhibition Centre.

5 Exhibitor Comparative Analysis: Year Increase Increase in % Exhibitors 3,300 3, % Country Exhibitors Statistical Analysis: Exhibitors Asia World Expo HKCEC Local Exhibitors 781 1,099 International Exhibitors 1,094 1,392 Total 1,875 2,491 International Exhibitors Participation at AWE: Country Exhibitors Country Exhibitors Thailand 159 Chinese Mainland 19 Japan 143 Australia 16 India 132 Colombia 13 Israel 127 RSA 10 Belgium 108 French Polynesia 8 USA 103 Switzerland 8 Taiwan 59 France 5 Sri Lanka 41 Pakistan 5 Italy 36 Russia 5 Germany 33 Others 37 Brazil 27 Total 1094

6 International Exhibitors Participation at HKCEC: Country Exhibitors Country Exhibitors Italy 208 United Kingdom 21 Thailand 208 Spain 17 Chinese Mainland 184 Poland 14 Taiwan 147 Indonesia 13 Japan 143 Israel 13 USA 98 Switzerland 12 India 71 South Africa 11 Turkey 62 France 10 Korea 37 Russia 9 Germany 29 Others 65 Singapore 22 Total 1,392 Visitor Statistical Analysis: AWE HKCEC Total Visitors 29,396 47,028 76,424 Country 140 Proportion of Trade Visitors at AWE: Country Visitors % Local Visitors 6, % International 23, % Visitors Total 29, %

7 International Trade Visitors at AWE: Country Visitors % Asia 16, % Europe 2, % North America 1, % Middle East 1, % Australia & Pacific % Islands Africa % Central & South America % Total 23, % Proportion of Trade Visitors at HKCEC: Country Visitors % Local Visitors 17, % International Visitors 30, % Total 45, %

8 Proportion of Trade Visitors at HKCEC: Country Visitors % Asia 21, % Europe 3, % North America 2, % Middle East 1, % Australia & Pacific Islands % Africa % Central & South America % Total 30, %

9 India Pavilion organized by GJEPC was located at 2 different locations catering to different Indian exhibitors from all categories of gems and jewellery. Indian Diamond & Gemstone Pavilion was combined located in Hall 9 of Asia World Expo (AWE) with 50 exhibitors showcasing Loose Diamonds and 49 exhibitors showcasing Gemstones. Finished Jewellery section under India Pavilion was located in Hall 5E and Concourse Area of Hall 5E with 58 exhibitors. A total of 157 exhibitors participated under GJEPC s India Pavilion occupying 226 stalls.

10 Information on India Pavilion at AWE & HKCEC: Locations Booths Area Exhibitor s Loose Diamonds at Hall 2 & Hall 7 in AWE Loose Gemstones at Hall 11 in AWE Mass Produced/ Diamond Studded Jewellery at Hall 5E Gold Studded Jewellery at Hall 5E & 5 Concourse Silver Jewellery at Hall 5E Total VISITORS TO INDIA PAVILION DURING THE SHOW Visitors at AWE : Approx visitors visited India Gemstones & Loose Diamond Pavilion Visitors at CEC : Approx.9900 visitors visited India Jewellery Pavilion Business Generated: Apprx Rs /- cr. PROMOTIONAL MEASURES GJEPC had undertaken various Pre Fair and Onsite Promotional Activities to promote the India Pavilion during the Show Pre Fair Activities Direct mailing to the Intl targeted database of the Council

11 On site Activities at AWE & CEC Giant lightboxes Standing lightboxes Advertisements on the Escalator at both the venue Overhead banner above booth in all the halls of India Pavilion 5000 Flyers with list of Exhibitors, Inserted in tote bag which would be distributed from Registration Area by the organisers Wall Banners AWE Oasis: 1500 Complimentary Tea/Coffee/Snacks Coupons would be distributed thru Organisers to Intl visitors 2000 Exclusive India Pavilion Directories would be distributed to the visitors from Organizers Registration Counters 2 Full page editorial and 2 Full page ad in Jewellery Mar 2015 issue 2 Full page editorial and 2 Full page in Diamond, Gem & Pearl Mar 2015 issue Bilingual Hostesses at the Council s promotional booths

12 Promotional Booths at AWE & HKCEC GJEPC was provided with promotional booths at AWE as well as HKCEC. Two hostesses were hired at the respective promotional booths for distributing exhibitor catalogues of India pavilion, sparkle of success, solitaire, Corporate CD, VOD show in one bag to the visitors of the show. At these booth promotion of VOD, IIJS 2015 and other Council s events would be promoted. It would also be utilized for the meeting venue with various Intl organisations

13 From the GJEPC s promotional booths, promotional kit containing following material was handed over to all the visitors at both the venue: Exclusive directory of India Pavilion for both the venues Solitaire magazine Sparkle of Success IIJS 2015 Promotional bags Promotional CD VOD flyers

14 India Pavilion Exhibitors Lounge /Service booth at 5CON 21 & 22 at CEC: This exhibitor s lounge has been created for exhibitors services wherein tea/coffee/refreshments/internet connections, printer etc., would be provided to the exhibitors. Meeting with various Important Intl Trade Assn to promote Indian Gem & Jewellery Exports: 4 th Mar 2015 : Indian Embassy Consul General Mr. Bharath Kumar Kuthati, Deputy Consul General of India, Hong Kong and Mr. Virendra Saxena, Consul- Commercial visited India Pavilion at AWE on 2 nd March He was escorted by the GJEPC officials to the booths under India Pavilion. He interacted with the exhibitors to understand their expectation from the fair. Most of the exhibitors were found to be engaged in business dealings which according to him were a very positive indication.

15 Shri Virendra Saxena, Consul-Commercial visited India Pavilion at HKCEC on was escorted by the GJEPC officials to booths under India Pavilion. He was able to interact with couple of exhibitors and found that most of them have done good business seeing the current market scenario. 4th March Meeting with the Organsers of VICENZAORO Dubai to review & update with each other on the pending operational issues in relation to VOD Dubai as the same was required to be addressed immediately. The same was noted, acknowledged and to be resolved. 5th March : Meeting with Gems & Jewellery Trade Association of China (GAC) With Queena Liu, Manager Intl Cooperation Dept to organizer India Pavilion at China Intl Jewellery Show 2015 to be held in November 2015 at Beijing - China 5th March: Meeting with Ms. Loretta Wan, Director HKTDC to discussed the overall response to the exhibition, the jewellery business situation in general, and the fresh initiatives of HKTDC etc. HKTDC also acknowledged and thanked GJEPC for the support and the progress of our business association in general. 6th March : Meeting with May Wong HKTDC to seek out specific requirements for the next editions in relation to the India Gallery space and location along with additional space for the pavilion next year and also to realise our objective in getting space for the Pavilion together rather than the scattered way. In the meeting it was also deliberated to simplify the operational aspects in coordinating with the participants for a smooth functioning.

16 6th March Meeting with Elsa Leung CEO, & Conser Lee COO from Worldmart E Company Ltd, who had initially assisted the regional office in Jaipur during the Panyu Gemstone BSM in January Using their acquaintances, they were also coordinating with GAC in getting GJEPC a good location at the Beijing show in November. A meeting was organised with both of them at the council booth to update each other on the progress made. GJEPC s secretariat also updated them about the meeting with Ms. Queena from GAC the previous day in relation to the same subject & expecting GAC s proposal consequently. 6th March : Meeting with Ms.Lily Zhang, Associate President, of Haiming International Exhibition Group. They approached GJEPC to organise a pavilion in their show in Shanghai i.e. Shanghai International Jewellery fair to be held from August 14 to 17th Though they have shared the brochure and some information, we have asked them to share more details about the event for our review. 6 th March: Meeting with Ms. Pena AGM & Ms. Heidi officer from Hong Kong Jewellery Manufacturers Association, to organise India Pavilion at n Hong Kong who organise the November show (26 th to 29 th November 2015) Since currently they are booked completely they will try to accommodate our request of at least 10 booths if not 20 for the upcoming edition. GJEPC team visited their office in Hunghom, to check the space etc., for BSMs NEXT YEAR DATES Hong Kong Intl Diamond Gem & Pearl Show(HKIDGPS) : 1-5 March 2016 Hong Kong Intl Jewellery Show (HKIJS) : March 2016.

17 GLIMPES OF THE PROMOTIONS DONE DURING THE SHOW

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20 GJEPC SPONSORED snacks and tea/coffee to the prominent targeted visitors identified by the Organisers : The snacks and coffee/tea was distributed at the Oasis near to the India Pavilion as shown in the pics Coupons were distributed to the visitors to promote the location of India pavilion similar. Distribution Counter was located adjacent to India Pavilion at Hall no.5e at CEC Visitors have to come to Hall no. 5 E to redeemed their coupons. 300 cups of coffee/tea per day, 1,500 cups in total 300 servings of snacks, ie., samosa were served to the visitors waiters at the Oasis for serving the buyers with redemption coupons

21 List of Exhibitors under India Pavilion at AWE & CEC Sr. No Gemstones Exhibitors in Hall no.11 - AWE Booth N0. 1 ANMOL GEMS 11G-30 2 ASHOK JEWELLERS 11G-19, G21 3 AZIZ AHMED GEMS 11G-23,25 4 BADHALIA GEMS 11H-35 5 BADSHAH MADRACY & SONS 11G-09 6 BEADS PARADISE 11G-02,04,06,08 7 BLISS GEMS & MINERALS 11G-15 8 BRIJ GEMS 11G-33 9 CG'S GEM MART 11H COLOURFUL GEMS 11H COSMOPOLITAN TRADING CORPN 11H CUT N CABS 11G EXQUISITE COLOR KRAFT PVT. LTD 11H-01,03 14 FAREED GEMS 11G FINE COLOUR GEMS 11H FIVE STAR CORPORATION 11G G.D. & CO. 11G HARDIK IMPEX 11G RAJENDER KUMAR JAIN 11H GEMSTONES CORPORATION 11G HEAVENS GEMS & JEWELLERY 11H J.B. BROTHERS 11G JAI EXPORTS 11G KALA GEMS EXPORTS 11G-01,03,05,07 25 L.D. & COMPANY 11G M & M GEMS 11G M L PITLIYA JEWELLERS 11H MEENAL GEMS 11-H11 29 MKA'S RUBYLITE 11G MUDIT GEMS 11H NATIONAL FACETS 11H-19,21 32 NEW STAR GEMS 11H-23,25 33 PATEL IMPEX 11H PRITI GEMS 11H RAINBOW STONES 11G RAJENDER GEMS 11H RAM NARAYAN & COMPANY 11G RIDHI SIDHI GEMS 11G-35

22 39 SAANVI JEWELS 11G SHERU GEMS 11G-20,22 41 SHREE RAM EXPORTS 11H SHREENATH GEMS 11G SHRI KRISHNA GEMS 11H SHWET RATAN IMPEX 11G-24,G26 45 SHYAM GEMS N ARTS 11G SINGHAL GEMS 11G VAMA GEMS PVT. LTD. 11G VICTORIA GEMS 11G WONDERCUTS JEWELS PVT. LTD. 11G-40,G GEM & JEWELLERY EXPORT PROMOTION COUNCIL 11M - 06 Sr.No. Diamonds Section Exhibitors Booth Nos. 1 A J MEHTA & CO LLP 2-B02,B04 2 AKARSH Exports 2-B11 3 ADITYA GEMS 7-G02,G04 4 AKSHAR GEMS 7-G26 5 ARIHANT STAR 2-B05 6 BLUE STAR DIMAONDS PVT LTD 7-G30 7 C.J. EXPORTERS 7-G10 8 D.G.EXPORTS 2-B28 9 DIRGH DIAMOND PVT. LTD 7-H15 10 GHEVARIYA EXPORTS 7-H21 11 GNYAN IMPEX 7-G12 12 H. RIDDHESH & CO 2-B09 13 HARDIK GEMS 7-H19 14 JK JEWELLERS INTERNATIONAL 7-G18,G20,G22 15 K MAGANLAL IMPEX 7-G16 16 K.B.GEMS 2-B12 17 KETAN BROTHERS DIAMONDZ EXPORTS 2-B20, B22 18 MAHIMA GEMS 2-B01,B03 19 MONARCH GEMS 2-B13 20 P.RAJESH & CO 7-H01 21 PADMA GEMS 2-B27 22 PADMAVATI EXPORTS 2-B19,B21 23 PANIM EXPORTS 7-H11 24 PARIN GEMS 7-H07 25 POLIDIAM 7-G36 26 PURUSHARTH 2-B07 27 R. RAJESH EXPORTS 7-H09 28 RAJGIR GEMS 2-B24, B26 29 RARE JEWELS 7-G42 30 RAYS DIAMONDS 2-B14

23 31 S.P.GEMS PVT LTD 2-B16 32 SAGAR ENTERPRISE 7-G06 33 SANGHVI & SONS 2-B06 34 SAURIN GEMS PRIVATE LIMITED 7-G08 35 SCINTILLATING JEWELLERY 2-B18 36 SHITAL DIAM 2-B08 37 SHREENATHJI GEMS 7-G24 38 SIDDHI DIAMONDS 2-B10 39 SSKY IMPEX 7-G14 40 STAR BRILLIAN 7-G32 41 STAR RAYS 2-B23, B25 42 SUN IMPEX 7-G34 43 THE LALIT GEMS CO. 7-G28 44 THUMAR GEMS 7-H05 45 U.T.ZAVERI 2-B15, B17 46 VAVISHA GEMS 7-G40 47 VINAY DIAMONDS 7-H13 48 VNR ENTERPRISE 7-H17 49 AARNIK DIAMONDS 7-H03 50 VENUS 7-G38 Sr. No. Jewellery Section Exhibitors 1 ACPL EXPORTS PVT LTD 5E-G43, G45 Booth Number 2 AGRA PRODUCTS PVT. LTD. 5E-F36, F38, F40, F42 3 AMEEN GEMS 5E-H45 4 AMRAPALI JEWELS 5E-H39,H41,H43 5 ASIAN STAR JEWELS PVT LTD 5E-H07,H09 6 AZURE JOUEL PVT LTD 5E-G14,G16 7 BEADS OF SILVER 5EG42 8 BML GEMS & JEWELLERY 5E-F39, F41 9 CALIFORNIA COLLECTION (INDIA) 5CON-24,25 10 DEREWALA JEWELLERY INDUSTRIES LTD 5E-H02,H04,H06,H08 11 DWS JEWELLERY PVT LTD 5Con ESTRELLA JEWELS 5E-H11 13 FINE JEWELLERY MFG LTD 5E-G08,G10 14 G.JEWELCRAFT LTD 5E-H17 15 GALLANT JEWELLERY 5E-F35, F37 16 GEMCO DESIGNS 5E-H30,H32,H34 17 GEMCO INTERNATIONAL 5E-H25,H27 18 GEMS OF INDIA 5E-H36

24 19 GOLDSTAR JEWELLERY PVT LTD 5E-G02,G04, G06 20 HARI JEWELS PVT. LTD 5Con-035, HK DESIGNS (INDIA) 5E-G30,28,26 22 INDIA SILVER JEWELS 5E-G44,G46 23 JAIPUR EMPORIUM INTERNATIONAL 5Con JAIPUR EXPORTS 5Con-027, JAIPUR JEWELLERY HOUSE 5E-H18,H20,H22, H24 26 JASANI JEWELLERY (UNIT II ) 5E-H37 27 JATIN GEMS 5Con-29,30 28 JK INTERNATIONAL 5E-G40 29 KARATS & CARATS 5E-H26,H28 30 KGK CREATIONS PVT LTD 5E-H42, H44, H46 31 KGK JEWELLERY PVT LTD 5E-H13, H15 32 KRSNA JEWELS 5Con MANOJ ORNAMENTS PVT LTD 5E-H21, H23 34 PANNA HANDICRAFTS 5E-H14,H16 35 PATDIAM JEWELLERY PVT LTD 5E-G22,24 36 PIETRE DEL MONDO 5E-H31 37 RAVI GEMS & JEWELLERY EXPORTS PVT LTD 5E-H29 38 RISHABH ENTERPRISES 5Con ROSY JEWELLERY EXPORTS PVT LTD. 5E-H19 40 SANTOSH JEWELLERS 5E-H33,H35 41 SHANKAR JEWELS LTD 5E- G32 42 SHEBA BOUTIQUE 5CON SHREE ARIHANT MANGAL EXPO IMPO 5E-F44,46 44 SHRENUJ & COMPANY LTD 5E-H01,H03,H05 45 SILVER MOUNTAIN 5E-H10, H12 46 SILVER TRADITION 5E-F45 47 SONI INTERNATIONAL JEWELRY MFG CO. 5E-H38,40 48 STECKBECK JEWELRY PVT LTD 5E-G18 49 STERLING JEWELS PVT. LTD. 5E-G35,G37,G39,G41 50 SUASHISH DIAMONDS LTD 5E-G12 51 SUPERGEMS JEWELLERY MFG. PVT LTD 5E-G20 52 TOUCHSTONE FINE JEWELLERY 5-Con UNI DESIGN JEWELLERY PVT. LTD 5E-G38 54 UV Jewels 5E-G34 55 VEEKAY DIAMANTS 5E-G36 56 VIKAS GEMS 5E-F43 57 VINAYAK JEWELS 5Con THE GEM & JEWELLERY EXPORT PROMOTION COUNCIL 5Con-020

25 Participation Feedback Hong Kong International Diamond, Gem & Pearl Show Asia World Expo First Participation at HKDGPS 2015? Yes No 68% The main reason for participation at HKDGPS 2015? To get order from Intl. buyers Promote Product/Company Recognition Market Research New Product Launch 13% 6% 31% 50%

26 Have you achieved your objectives? Yes No May be 6% 17% 77% Are you interested in participating in HKDGP show 2016 organized by the Council? Yes No 3% 97%