FASHION ELLE BEAUTY AWARDS DAKOTA JOHNSON THE STAR OF FIFTY SHADES OF GREY. TALK What he really thinks of your curves PLUS The importance BODY

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1 .elle.co.za 18 YEARS young www SOUTH AFRICA EXCLUSIVE ELLE BEAUTY AWARDS The 26 best local & international + pr oducts REAL BEAUTY NOW THE POWER OF A SIGNATURE LIPSTICK gets APRIL 2014 R29.95 (VAT INCL) OTHER COUNTRIES R26.27 (EXCL TAXES) DAKOTA JOHNSON THE STAR OF FIFTY SHADES OF GREY on sex, relationships & the role of a lifetime BODY TALK What he really thinks of your curves PLUS The importance FASHION of touch Powerful pink, cover-ups & 12 ways to style a white tee happy

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8 The spirit of travel Download the Louis Vuitton pass app to reveal exclusive content.

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14 2013 PICA AWARD WINNER FOR CONSUMER PUBLISHING EXCELLENCE INTERNATIONAL SPECIAL INTEREST A P R I L ON THE COVER 48 ELLE Celebrity meet Dakota Johnson, the star of Fifty Shades of Grey. 72 wellbeing the power of touch. 110 beauty now what is real beauty today? 116 ELLE beauty awards the 26 best local and international products. 124 beauty index signature lipsticks. 138 body what he really thinks of your curves. REGULARS 12 ed s letter 14 contributors 54 subscribe to ELLE 108 ELLE club 153 horoscopes 154 address book 156 last word FEATURES ELLE buzz: me, my selfies and I the story of selfie blogger Nell Frizzell 66 RADAR 25 radar runway express yourself. 26 radar fashion sunglasses: our must-have accessory. 34 culture what s on our radar this month. 40 street smarts blogger style we love. 44 ELLE insider behind the scenes at London Fashion Week. 70 career: tough work in the office should you follow your head or your heart? 76 memoir: etched in ink the history behind one woman s tattoos. 30 radar beauty fragrances and polishes to make you smile. fashion gets happy 80 powerful pink, radar trend cover-ups we love we have fun with fashion. and 12 ways to style a white tee. 24 PHOTOGRAPHS: SEBASTIEN ROHNER, JUSTIN POLKEY, ANDRÉ WEPENER, GALLO IMAGES/GETTY IMAGES AND NELL

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16 SHOPS 56 spot on polka dots. 57 moody blooms fresh florals. 58 painterly prints pretty illustrations. BEAUTY 124 bullet points seven writer s share their signature shades. 110 workshop the perfect pair. 59 the stacked heel reach for new heights. 128 ELLE Exclusive Keira Knightly on Chanel 130 best buys our edited shopping list. 132 beauty index the lowdown on lipstick. 134 if this bottle could talk... Armani Sì 135 tête a tête we talk to Elizabeth Arden Africa ambassador, Adeola Ariyo. 136 beauty chatroom what we re talking about this month. 142 fit notes our fitness round-up. beauty gets real 62 LIVING 148 home inside the home of New Girl creator Liz Meriwether. 151 dig in Sarah Graham dishes up the ultimate sweet treat. 152 inside word life skills from the experts. 60 workbook the leather skirt. 61 editors' hit list our favourite trends. 63 fashion team notes what s on the fashion team s radar. FASHION think pink pink gets edgy. 102 style for less winter cover-ups. 92 ON THE COVER Dakota wears tweed dress from Chanel,a PVC belt from Prabal Gurung, and a pearl, white gold, diamond, gray sapphire and black spinel bracelet and a white gold and diamond bracelet from Chanel Fine Jewelery. Photography: Carter Smith. Styling:Joe Zee. Hair: Adir Abergel at Starwoksartists.com Make-up: Lisa Houghton at Tim Howard Management. Manicure: Ashlie Johnson at the Wall Group. PHOTOGRAPHS: SEBASTIEN ROHNER, SANDRO BAEBLER ELFORD/ DE LA FORÊT, GALLO IMAGES/GETTY IMAGES AND CARTER

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18 ED'S WORLD WEARING IT WELL: my coveted Pierre Hardy stilettos will always remind me of my time in Dubai Highlights from the 2013 ELLE International Conference in Dubai #ELLE INSPIRES ELLE Women in Society is our global initiative to highlight women s issues around the world in order to inspire change. Join our project by completing the survey on elle.co.za and look out for insightful features under this banner as we uncover our shared interests and convictions as women of the world. WOMENin SOCIETY FOLLOW ME ON TWITTER I always liken our annual ELLE International Conference to celebrating a birthday: a time to both reflect and look forward; a time to engage with good friends and family and a time to celebrate. This was once again my experience when ELLE editors and publishers from around the globe (representing 44 countries) gathered in Dubai in December last year, sharing innovative ideas as well as revisiting the heritage and values that make ELLE such an iconic and contemporary brand. Only befitting then to choose our birthday issue to share some of these exciting new adventures with you. With this issue, we celebrate 18 years of ELLE in South Africa, and with my eigth year in the editor s hot seat, I am immensely privileged to continue building our commitment to, and union with, women in South Africa. Our quest, as always, is to inspire style and substance as we honour the legacy of ELLE founder Hélène Lazareff s vision in her own words our purpose is to open appetites and give significance to all that is light and irony to all that is serious. This issue is dedicated to the spirit of ELLE and all our open-minded, independent readers with whom we share a sense of irreverence, energy and optimism. Happy Birthday ELLE! & the ELLE Belles ELLE INBOX { highlight } ELLE asked: What does your birthday mean to My birthday is for celebrating the obstacles I ve overcome, the woman I ve become, and the beautiful gift of life! Decorative henna tattoos adorned our hands and arms as we celebrated the wonderful hospitality of Dubai at a sunset dinner in the desert. HOW TO MAKE ELLE BELLES REALLY HAPPY shoe shopping of course! Imagine our delight when we were bussed to the Dubai Mall to choose a pair of shoes courtesy of the Level Shoe District, a mecca for shoe lovers with its fine selection of the best global designer brands. Gisèle and I at the ELLE Arab World Style Awards PHOTOGRAPHS: NADINE VAN DRIEL AND SUPPLIED

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20 CONTRIBUTORS EDITOR JACKIE BURGER EDITORIAL ASSISTANT Maybe ASSISTANT EDITOR Lynette Botha ACTING ART DIRECTOR Jo Skelton MANAGING EDITOR Tidi Benbenisti SENIOR COPY EDITOR Jessica Baxter SANDRO BAEBLER PHOTOGRAPHER Talented international photographer Sandro captured the true essence of our models in Beauty Now (pg 110). What is beautiful to you? My girlfriend is always nervous when I am working abroad, so she s always happy when I return. To come back and see her happiness is the most beautiful thing. If you weren t a photographer, you d be a Musician. What does your birthday mean to you? I thank my mother for bringing me into the world. Best birthday gift you were ever given? A day off (before I was a photographer). What s your guilty pleasure? Chocolate. What are your words to live by? Life begins at the end of your comfort zone. CHEREEN STRYDOM FREELANCE WRITER Chereen styled the stills for our Beauty Awards shoot, as well as contributing to our Beauty Index on pg 132. What is beauty now? Beauty is a constantly evolving concept. Right now, beauty is eight hours of sleep, a lunch date with my husband, playing in the sunshine with my boy, and finding the time for a much-needed pedi. If all else fails, a really fantastic eye cream. What are your top three beauty products? An uplifting fragrance, an indulgent cleansing balm to melt away the stress of the day, and a luxe red lipstick to make me feel confident and alluring. If you weren t a writer, you d be Once a writer, always a writer. I find it impossible not to write; so much so that when I m not on deadline, I m either journaling, blogging or tweeting. Best birthday gift you were ever given? For my 13th birthday, two of my friends put money together and bought me a magazine subscription, which was the starting point for a lifelong love affair with magazines. FASHION FASHION EDITOR Tarryn Oppel tarryn@elle.co.za FASHION ASSISTANTS Nicole Newman (CT), nicole@elle.co.za Sheena Bagshawe (JHB), sheena@elle.co.za FASHION INTERNS Natasha Liesner, Cleopatra Marcopoulos, Alicia Steyn, Mmoni Mhiko, Lindelwa Busakwe BEAUTY ASSISTANT BEAUTY EDITOR Sarah Hoberman sarahh@elle.co.za ART JUNIOR DESIGNERS Ziyaad Bassier ziyaad@elle.co.za Nadine van Driel nadine@elle.co.za FEATURES & WEBSITE ONLINE EDITOR Holly Meadows holly@elle.co.za CONTRIBUTING FEATURES WRITER Christine van Deemter christine@elle.co.za ADVERTISING ADVERTISING PRODUCTION CO-ORDINATOR Mpho Ntori, mpho@elle.co.za NATIONAL SALES MANAGER Charlotte Nutman charlotte@elle.co.za SENIOR ACCOUNT MANAGER (JHB) Beverly Mwallo beverly@elle.co.za, ACCOUNT MANAGERS (JHB) Derynne Klaver derynne@elle.co.za, Thalia Pallotta tpp@futurejhb.co.za, MARKETING MARKETING MANAGER Jacelize du Preez jdpolivetree@mweb.co.za MARKETING ASSISTANT Candice Lenders candice@elle.co.za SUBSCRIPTIONS MEDIA CIRCULATION SERVICES ONLINE mysubs.co.za/elle SUBSCRIPTIONS SPECIALIST Reshal Kara MANAGEMENT PUBLISHER Gisèle Wertheim Aymés, gisele@elle.co.za PERSONAL ASSISTANT Cookoo Moodley BUSINESS MANAGER Sally Hudson, sally@elle.co.za MANAGER GROUP CREATIVE DEPARTMENT Veronica Exter MANAGEMENT ACCOUNTANT Robert Hood ENQUIRIES POSTAL PO BOX 2316 Randburg 2125 EDITORIAL ADVERTISING MARKETING DISTRIBUTION BY RNA, Astrid Anderson PRINTED BY CTP Cape Town REPRODUCTION BY Hirt & Carter, Cape Town TRADEMARK NOTICE The ELLE trademark and logo are owned in Canada by France- Canada Editions et Publications, Inc. and in the rest of the world by Hachette Filipacchi Presse (France), each LAGARDERE ACTIVE Group companies. ELLE is used under licence from the trademark owners. LAGARDÈRE ACTIVE CEO LAGARDÈRE ACTIVE Denis Olivennes CEO FRENCH & INTERNATIONAL MAGAZINE PUBLISHING DIVISIONS Bruno Lesouef EXECUTIVE VICE-PRESIDENT INTERNATIONAL François Coruzzi BRAND MANAGEMENT OF ELLE Valérie Toranian, Franck Espiasse INTERNATIONAL DIRECTOR OF ELLE Valéria Bessolo Llopiz DIRECTOR OF EDITORIAL CO-PRODUCTIONS Cristina Romero DIRECTOR OF INTERNATIONAL PUBLISHING LICENCES & SYNDICATION Mickael Berret DEPUTY SYNDICATION TEAM MANAGER Pauline Caron COORDINATOR Nadine Loustalot COPYRIGHTS MANAGER & DIGITAL SYNDICATION Séverine Laporte INTERNATIONAL AD SALES HOUSE: LAGARDÈRE GLOBAL ADVERTISING MANAGING DIRECTOR Claudio Piovesana Claudio.Piovesana@Lagardere-Active.Com POSTAL 124 RUE DANTON, LEVALLOIS - PERRET, FRANCE WORLD S LEADING FASHION MAGAZINE - 44 INTERNATIONAL EDITIONS Argentina - Australia - Belgium - Belgie - Brazil - Bulgaria - Canada - China - Croatia - Czech Rep. - Denmark - France - Finland - Germany - Greece - Holland - Hong Kong - Hungary - India - Indonesia - Italy - Japan - Korea - Mexico - Norway - Oriental - Poland - Portugal - Quebec - Romania - Russia - Serbia - Singapore - Slovenia - South Africa - Spain - Sweden - Taiwan - Thailand - Turkey - Ukraine - Uk - Us - Vietnam ELLE (ISSN ) April Editorial contributions are welcome and should be sent to The Editor, ELLE, PO Box 15793, Vlaeberg All due care will be taken with material submitted, but the magazine and publishers cannot be held responsible for loss or damage. ELLE assumes no responsibility to return unsolicited editorial, graphic or other material. All rights in letters and unsolicited editorial and graphic material will be treated as unconditionally assigned for publication and copyright purposes and material will be subject to ELLE s unrestricted right to edit and comment editorially. ELLE is fully protected by copyright and nothing may be reprinted in whole or part without written permission from the publisher. While reasonable precautions have been taken to ensure the accuracy of advice and information given to readers, the editor, publisher and proprietor cannot accept responsibility for any damage or inconvenience that may arise therefrom.